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Tokyo: A sartorial shopping guide – 2023 Update

June 7th 2023

Tokyo is one of the most varied, creative and stimulating retail experiences in the world. Not only is the city huge, but each area has a distinct feel and atmosphere, reflected in its shopping. There are small, niche b...

Tokyo: A sartorial shopping guide – 2023 Update

Tokyo is one of the most varied, creative and stimulating retail experiences in the world. Not only is the city huge, but each area has a distinct feel and atmosphere, reflected in its shopping. There are small, niche b...

Bags - Belts and walletsJune 7th 2023

Latest Posts

Parker Boot Company: Roper boots review

June 5th 2023

These are my finished western boots from Parker Boot Company in Houston, Texas. I’ve had them for a while now, but various other things (mostly Japan) have got in the way of coverage. As I wrote in my first articl...

Parker Boot Company: Roper boots review

These are my finished western boots from Parker Boot Company in Houston, Texas. I’ve had them for a while now, but various other things (mostly Japan) have got in the way of coverage. As I wrote in my first articl...

ShoesJune 5th 2023

Please come to the Anniversary ‘Open Day’

June 2nd 2023

OK, so at the end of last year Permanent Style turned 15. We’ve been trying to think of ways to celebrate with as many people as possible, and this is the idea. On Tuesday, June 27th, we will have an ‘open d...

Please come to the Anniversary ‘Open Day’

OK, so at the end of last year Permanent Style turned 15. We’ve been trying to think of ways to celebrate with as many people as possible, and this is the idea. On Tuesday, June 27th, we will have an ‘open d...

June 2nd 2023

Look after things you love: Repairing my Reverso 

May 31st 2023

It can be a little galling getting a high-end watch serviced. Given the cost could be between £500 and £1000, it's easy to feel you're spending a lot of money just to get the same thing back again. Perhaps i...

Look after things you love: Repairing my Reverso 

It can be a little galling getting a high-end watch serviced. Given the cost could be between £500 and £1000, it's easy to feel you're spending a lot of money just to get the same thing back again. Perhaps i...

May 31st 2023

Solakzade glasses and jewellery (plus Goro’s)

May 29th 2023

Every day we were in Tokyo and walked down Omotesando Hills, there would be a long queue on a rail near the metro station. We assumed the queue was for some hype-driven 'drop' of streetwear, and to be fair most of the t...

Solakzade glasses and jewellery (plus Goro’s)

Every day we were in Tokyo and walked down Omotesando Hills, there would be a long queue on a rail near the metro station. We assumed the queue was for some hype-driven 'drop' of streetwear, and to be fair most of the t...

Glasses and jewelleryMay 29th 2023

How to correct a flattened lapel

May 26th 2023

Sometimes the lapels of a jacket can get squashed in the wardrobe, making them fold at a point they’re not supposed to (the ‘break point’). It happens particularly with jackets that have more intention...

How to correct a flattened lapel

Sometimes the lapels of a jacket can get squashed in the wardrobe, making them fold at a point they’re not supposed to (the ‘break point’). It happens particularly with jackets that have more intention...

Alterations and careMay 26th 2023

Packing for travel: My Japan capsule wardrobe

May 24th 2023

I thought it would be interesting to do a post on what clothing I packed for my recent Japan trip. People always seem to like these capsule pieces , although this trip was particularly challenging for a couple of reasons...

Packing for travel: My Japan capsule wardrobe

I thought it would be interesting to do a post on what clothing I packed for my recent Japan trip. People always seem to like these capsule pieces , although this trip was particularly challenging for a couple of reasons...

Style - WatchesMay 24th 2023

The state of independent menswear in the UK

May 22nd 2023

By Lucas Nicholson. With the closure this year of the Oi Polloi shop in Manchester by its owners, JD Sports, it felt like it was an appropriate time to talk about the state of independent menswear stores in the UK. This...

The state of independent menswear in the UK

By Lucas Nicholson. With the closure this year of the Oi Polloi shop in Manchester by its owners, JD Sports, it felt like it was an appropriate time to talk about the state of independent menswear stores in the UK. This...

May 22nd 2023

A guide to vintage in Japan: Harajuku, Koenji, Osaka

May 19th 2023

There are more vintage shops in Japan than anywhere else. Particularly in Harajuku, the fashion area of Tokyo, and in Koenji, a district about 40 minutes from the centre. But elsewhere too - Osaka, traditionally a fashi...

A guide to vintage in Japan: Harajuku, Koenji, Osaka

There are more vintage shops in Japan than anywhere else. Particularly in Harajuku, the fashion area of Tokyo, and in Koenji, a district about 40 minutes from the centre. But elsewhere too - Osaka, traditionally a fashi...

May 19th 2023

Assisi bespoke double-breasted tweed: Review

May 17th 2023

Readers who saw the first article on Assisi , the Korean tailor that made this tweed double-breasted jacket, were impressed with how the fit was looking, and they weren’t wrong. It’s a very well cut piece of...

Assisi bespoke double-breasted tweed: Review

Readers who saw the first article on Assisi , the Korean tailor that made this tweed double-breasted jacket, were impressed with how the fit was looking, and they weren’t wrong. It’s a very well cut piece of...

JacketsMay 17th 2023

Dunhill Tailors: Dressing the party of the century

May 15th 2023

*This article is part of a series that looks at the history of New York’s bespoke tailoring. You can see the first, introductory article here and a subsequent piece on Bill Fioravanti here* By Manish Puri It’...

Dunhill Tailors: Dressing the party of the century

*This article is part of a series that looks at the history of New York’s bespoke tailoring. You can see the first, introductory article here and a subsequent piece on Bill Fioravanti here* By Manish Puri It’...

SuitsMay 15th 2023

Latest Posts Continued

The struggles with shoemaking in Japan

May 12th 2023

Five or six years ago, it was easy to find young people that wanted to be shoemakers in Japan. The wave of enthusiasm for both craft and menswear elsewhere in the world had washed up here just as strongly. Today, with C...

The struggles with shoemaking in Japan

Five or six years ago, it was easy to find young people that wanted to be shoemakers in Japan. The wave of enthusiasm for both craft and menswear elsewhere in the world had washed up here just as strongly. Today, with C...

ShoesMay 12th 2023

A guide to wool/silk/linen: Mixes, colours, bunches

May 10th 2023

My Brioni jacket in a cream beige wool/silk/linen Wool/silk/linen blends have been a favourite for summer jackets for many years, although in the UK they only started to be offered about 10 years ago. More recently, Eng...

A guide to wool/silk/linen: Mixes, colours, bunches

My Brioni jacket in a cream beige wool/silk/linen Wool/silk/linen blends have been a favourite for summer jackets for many years, although in the UK they only started to be offered about 10 years ago. More recently, Eng...

ClothMay 10th 2023

The beauty of denim – with Levi’s through the ages

May 8th 2023

Levi’s had exposed rivets on their back pockets until 1937, when complaints about scratched saddles and seats forced them to be covered. A few years later the rivet on the crotch was removed, with the better (but p...

The beauty of denim – with Levi’s through the ages

Levi’s had exposed rivets on their back pockets until 1937, when complaints about scratched saddles and seats forced them to be covered. A few years later the rivet on the crotch was removed, with the better (but p...

DenimMay 8th 2023

Finest Polos back in stock, with charcoal and black

May 5th 2023

The Finest Polo - our superfine, high-twist merino knit - is back in stock, with black and charcoal new for this season, alongside navy. The colour choice this summer was partly driven by last summer. I wore a sample of...

Finest Polos back in stock, with charcoal and black

The Finest Polo - our superfine, high-twist merino knit - is back in stock, with black and charcoal new for this season, alongside navy. The colour choice this summer was partly driven by last summer. I wore a sample of...

KnitwearMay 5th 2023

Assisi bespoke tailors, Korea: Fitting a tweed DB

May 3rd 2023

Assisi is a young tailoring house based in the Huam-dong area of Seoul. It was only established three years ago, but the tailor that leads it, Kim Min Soo, has been cutting for 15 years. Like most Korean tailors I&rsquo...

Assisi bespoke tailors, Korea: Fitting a tweed DB

Assisi is a young tailoring house based in the Huam-dong area of Seoul. It was only established three years ago, but the tailor that leads it, Kim Min Soo, has been cutting for 15 years. Like most Korean tailors I&rsquo...

JacketsMay 3rd 2023

William Fioravanti: The power tailor

May 1st 2023

*This article is part of a series that looks at the history of New York’s bespoke tailoring. You can see the first, introductory article, here* By Manish Puri “Ready-made men’s wear was never more varie...

William Fioravanti: The power tailor

*This article is part of a series that looks at the history of New York’s bespoke tailoring. You can see the first, introductory article, here* By Manish Puri “Ready-made men’s wear was never more varie...

SuitsMay 1st 2023

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

The Spring/Summer Top 10

April 28th 2023

It may still be cold outside (in the UK), but it’s late April and time for a write-up of the Spring/Summer pieces I’ve liked from our favourite brands. If you have any questions about other releases from the...

The Spring/Summer Top 10

It may still be cold outside (in the UK), but it’s late April and time for a write-up of the Spring/Summer pieces I’ve liked from our favourite brands. If you have any questions about other releases from the...

Casual clothing - Hanks and scarvesApril 28th 2023

How we wear LEJ

April 26th 2023

By Manish Puri with André Larnyoh. Luke Walker is the creative director of the brand LEJ. I still remember the first time I saw him. He was strolling across my local green, wearing faded jeans and a loose shirt th...

How we wear LEJ

By Manish Puri with André Larnyoh. Luke Walker is the creative director of the brand LEJ. I still remember the first time I saw him. He was strolling across my local green, wearing faded jeans and a loose shirt th...

April 26th 2023

Inspiring Japan: The 2023 trip

April 24th 2023

Last week I was in Japan for 10 days, mainly in Tokyo but also travelling around to Kobe, Osaka and Wakayama prefecture. It was the fourth time I’d been to Japan, but only the third for PS, and one of those had bee...

Inspiring Japan: The 2023 trip

Last week I was in Japan for 10 days, mainly in Tokyo but also travelling around to Kobe, Osaka and Wakayama prefecture. It was the fourth time I’d been to Japan, but only the third for PS, and one of those had bee...

April 24th 2023

Video: Carl and Oliver of Rubato, in conversation

April 21st 2023

One of the things I enjoy about this series is the way each conversation drifts onto grander topics. Even though many of the people are similar, and the questions don’t vary too much, we always end up discussing ab...

Video: Carl and Oliver of Rubato, in conversation

One of the things I enjoy about this series is the way each conversation drifts onto grander topics. Even though many of the people are similar, and the questions don’t vary too much, we always end up discussing ab...

April 21st 2023

The history of New York bespoke tailoring

April 19th 2023

* This article is the first in a series that will look at New York bespoke over the years* By Manish Puri. In the 1956 version of the song New York’s My Home, Sammy Davis Jr. is eager to address the crazy rumour th...

The history of New York bespoke tailoring

* This article is the first in a series that will look at New York bespoke over the years* By Manish Puri. In the 1956 version of the song New York’s My Home, Sammy Davis Jr. is eager to address the crazy rumour th...

SuitsApril 19th 2023

A Day in the Life

April 17th 2023

My day begins around 6:30am, when my three-year-old starts shouting over the monitor that she wants to get up. That’s my job, in the highly organised division-of-labour that is our family life. I have to coax her o...

A Day in the Life

My day begins around 6:30am, when my three-year-old starts shouting over the monitor that she wants to get up. That’s my job, in the highly organised division-of-labour that is our family life. I have to coax her o...

April 17th 2023

Reader Profile: Jeff

April 14th 2023

Jeff Hilliard is Director of Limited Editions at Hodinkee, the watch magazine/empire in New York. But he used to work at The Armoury, until 2017, and then did two years at Mr Porter. So while not strictly working in mens...

Reader Profile: Jeff

Jeff Hilliard is Director of Limited Editions at Hodinkee, the watch magazine/empire in New York. But he used to work at The Armoury, until 2017, and then did two years at Mr Porter. So while not strictly working in mens...

Style - WatchesApril 14th 2023

The practicality of a sweater over the shoulders

April 12th 2023

Wearing a sweater over the shoulders has a lot of negative connotations. But if you can get away with it - because of your style, of where you are, or just because of your personality - it’s incredibly practical. T...

The practicality of a sweater over the shoulders

Wearing a sweater over the shoulders has a lot of negative connotations. But if you can get away with it - because of your style, of where you are, or just because of your personality - it’s incredibly practical. T...

Knitwear - SuitsApril 12th 2023

What to wear with the kids at the weekend

April 10th 2023

I get asked surprisingly often what I wear with my children at the weekend - when there’s a chance I’ll be running round a park, on my knees in a playground tunnel, or simply within range of a ketchup spill. ...

What to wear with the kids at the weekend

I get asked surprisingly often what I wear with my children at the weekend - when there’s a chance I’ll be running round a park, on my knees in a playground tunnel, or simply within range of a ketchup spill. ...

Casual clothingApril 10th 2023

Reintroducing: The Finest Crewneck (and new Dartmoor)

April 7th 2023

This feels almost nostalgic. The 'finest knitwear' was one of the first proper collaborations we did, six years ago , with the amazing Umbria Verde in Italy. We discontinued it because I wanted to focus on collared knit...

Reintroducing: The Finest Crewneck (and new Dartmoor)

This feels almost nostalgic. The 'finest knitwear' was one of the first proper collaborations we did, six years ago , with the amazing Umbria Verde in Italy. We discontinued it because I wanted to focus on collared knit...

KnitwearApril 7th 2023

Denim

Tokyo: A sartorial shopping guide – 2023 Update

June 7th 2023

Tokyo is one of the most varied, creative and stimulating retail experiences in the world. Not only is the city huge, but each area has a distinct feel and atmosphere, reflected in its shopping. There are small, niche b...

Tokyo: A sartorial shopping guide – 2023 Update

Tokyo is one of the most varied, creative and stimulating retail experiences in the world. Not only is the city huge, but each area has a distinct feel and atmosphere, reflected in its shopping. There are small, niche b...

Bags - Belts and walletsJune 7th 2023

The beauty of denim – with Levi’s through the ages

May 8th 2023

Levi’s had exposed rivets on their back pockets until 1937, when complaints about scratched saddles and seats forced them to be covered. A few years later the rivet on the crotch was removed, with the better (but p...

The beauty of denim – with Levi’s through the ages

Levi’s had exposed rivets on their back pockets until 1937, when complaints about scratched saddles and seats forced them to be covered. A few years later the rivet on the crotch was removed, with the better (but p...

DenimMay 8th 2023

Bryceland’s black unsanforised jeans: Review

March 15th 2023

These are the first jeans I've had from Bryceland's , and I've been absolutely loving them - for the fit, the colour and the denim. But I was a little nervous about buying them, as I'd never had unsanforised denim befor...

Bryceland’s black unsanforised jeans: Review

These are the first jeans I've had from Bryceland's , and I've been absolutely loving them - for the fit, the colour and the denim. But I was a little nervous about buying them, as I'd never had unsanforised denim befor...

DenimMarch 15th 2023

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019