Introducing: The PS Bridge Coat

October 31st 2018

* Update 5: The small pre-Christmas run has been assigned to the first readers on the waiting list. The next stock will now hopefully be ready (in a larger volume) in January. Again, this will go first to the waiting li...

Introducing: The PS Bridge Coat

* Update 5: The small pre-Christmas run has been assigned to the first readers on the waiting list. The next stock will now hopefully be ready (in a larger volume) in January. Again, this will go first to the waiting li...

Boot - KnitwearOctober 31st 2018

The summer tie

August 17th 2018

I don't tend to wear brightly coloured ties. Too often they’re brash and loud, where a dark simple tie would be more tasteful. The only time I’ve regularly worn them is in unusual colours like lime green, ra...

The summer tie

I don't tend to wear brightly coloured ties. Too often they’re brash and loud, where a dark simple tie would be more tasteful. The only time I’ve regularly worn them is in unusual colours like lime green, ra...

Style - TiesAugust 17th 2018

Hopsack and linen trousers – in humid Hong Kong

May 21st 2018

It was really lovely being back in Hong Kong last week, after a few years away. The talk we Lorenzo Cifonelli and I did at Attire House worked well - more a conversation than an interview, with Lorenzo asking me questio...

Hopsack and linen trousers – in humid Hong Kong

It was really lovely being back in Hong Kong last week, after a few years away. The talk we Lorenzo Cifonelli and I did at Attire House worked well - more a conversation than an interview, with Lorenzo asking me questio...

Belts and wallets - JacketsMay 21st 2018

Friday Polos back in stock – with new Olive

April 26th 2018

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

Friday Polos back in stock – with new Olive

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

PolosApril 26th 2018

Monochrome and concrete: Styling grey, charcoal and...

March 1st 2018

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing. It has such strong style, and yet there is so little too it. It's striking and unusua...

Monochrome and concrete: Styling grey, charcoal and...

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing. It has such strong style, and yet there is so little too it. It's striking and unusua...

StyleMarch 1st 2018

Bespoke commissions – What I should and shoul...

September 20th 2017

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming week...

Bespoke commissions – What I should and shoul...

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming week...

Black tie - JacketsSeptember 20th 2017

How to dress for very hot weather

August 16th 2017

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. An...

How to dress for very hot weather

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. An...

Jackets - LoaferAugust 16th 2017

The guide to summer jacket cloths

July 24th 2017

  In some ways, summer trousers are more challenging than jackets in terms of cloth, and therefore more interesting. Trousers present the challenge of having something cool, but with enough body or crispness to hang...

The guide to summer jacket cloths

  In some ways, summer trousers are more challenging than jackets in terms of cloth, and therefore more interesting. Trousers present the challenge of having something cool, but with enough body or crispness to hang...

Cloth - TailoringJuly 24th 2017

Pale summer colours (in vintage linen)

July 17th 2017

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting p...

Pale summer colours (in vintage linen)

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting p...

Accessories - HatsJuly 17th 2017

Naples: A sartorial shopping guide

July 12th 2017

Naples has the biggest concentration of high-end handmade menswear in the world. Although not so much for shoes, for tailoring and shirtmaking this is the motherlode, with hundreds of tailors in the city and surrounding ...

Naples: A sartorial shopping guide

Naples has the biggest concentration of high-end handmade menswear in the world. Although not so much for shoes, for tailoring and shirtmaking this is the motherlode, with hundreds of tailors in the city and surrounding ...

July 12th 2017

Building a wardrobe: Neapolitan tailoring

January 6th 2017

In recent months a few readers have asked for a breakdown of how I built my wardrobe - my plans, my process and my lessons learned. Doing so across all types of garment and even styles would produce a very long, unwield...

Building a wardrobe: Neapolitan tailoring

In recent months a few readers have asked for a breakdown of how I built my wardrobe - my plans, my process and my lessons learned. Doing so across all types of garment and even styles would produce a very long, unwield...

Finding a tailor - TailoringJanuary 6th 2017

Staples for a hot climate – Reader question

December 28th 2016

Dear Simon, I recently read your 2014 article, ' The staples of a good wardrobe' and was wondering how you would modify it for warmer climes like Hong Kong and Singapore? Grey flannel isn’t a great option for mos...

Staples for a hot climate – Reader question

Dear Simon, I recently read your 2014 article, ' The staples of a good wardrobe' and was wondering how you would modify it for warmer climes like Hong Kong and Singapore? Grey flannel isn’t a great option for mos...

Style - TailoringDecember 28th 2016

Cover story in Plaza Uomo

December 16th 2016

These things always seem to come in bunches. First Esquire named me in a top 10 and now Plaza Uomo have published their latest edition, with a profile of me as the cover story. Plaza is a Swedish fashion magazine, and...

Cover story in Plaza Uomo

These things always seem to come in bunches. First Esquire named me in a top 10 and now Plaza Uomo have published their latest edition, with a profile of me as the cover story. Plaza is a Swedish fashion magazine, and...

Accessories - HatsDecember 16th 2016

Esquire names me one of the 10 most influential of ...

December 6th 2016

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice. You can read the full article and a short interview here. I dislike the term 'influencer' - frankly if that's how...

Esquire names me one of the 10 most influential of ...

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice. You can read the full article and a short interview here. I dislike the term 'influencer' - frankly if that's how...

StyleDecember 6th 2016

The cap

November 30th 2016

If styled right, a cap is a wonderfully useful accessory. Not as formal as a fedora, yet not as casual as a beanie, it can bridge a greater range of outfits than any other hat. When the temperature is in single figures,...

The cap

If styled right, a cap is a wonderfully useful accessory. Not as formal as a fedora, yet not as casual as a beanie, it can bridge a greater range of outfits than any other hat. When the temperature is in single figures,...

Accessories - HatsNovember 30th 2016

Five double-breasted styles compared

September 1st 2016

Last month we talked about how small changes in the proportions of a double-breasted jacket can have a radical effect on its style - and therefore on the people or situations it suits. This week I've used five of my ow...

Five double-breasted styles compared

Last month we talked about how small changes in the proportions of a double-breasted jacket can have a radical effect on its style - and therefore on the people or situations it suits. This week I've used five of my ow...

Suits - TailoringSeptember 1st 2016

Chinos, loafers and a sports jacket (or sweater)

August 29th 2016

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight ...

Chinos, loafers and a sports jacket (or sweater)

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight ...

Casual wear - JacketsAugust 29th 2016

How to dress pale colours for summer

July 27th 2016

A reader recently commented that the site could do with some more practical pieces about putting clothes together - rather than commissioning them. I am deeply appreciative of such feedback. I do try to keep a balance ...

How to dress pale colours for summer

A reader recently commented that the site could do with some more practical pieces about putting clothes together - rather than commissioning them. I am deeply appreciative of such feedback. I do try to keep a balance ...

Bags - HatsJuly 27th 2016

The appeal of the cotton suit – bespoke from ...

July 20th 2016

I've always found cotton very appealing for summer suits, but historically haven't had much luck with them. I had a navy one made by Choppin & Lodge, but the make was really too English and structured for the materi...

The appeal of the cotton suit – bespoke from ...

I've always found cotton very appealing for summer suits, but historically haven't had much luck with them. I had a navy one made by Choppin & Lodge, but the make was really too English and structured for the materi...

Cloth - SuitsJuly 20th 2016

Colour combinations, from casual to formal

May 31st 2016

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear. Although there will always be elements that don't crossover (such as the immense versatility ...

Colour combinations, from casual to formal

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear. Although there will always be elements that don't crossover (such as the immense versatility ...

Casual jackets - Casual wearMay 31st 2016

Suit style 2: The single breasted

May 27th 2016

This is the fourth article in our Guide to Suit Style. You can see the full contents so far, and browse between them, on the right-hand side of this post. Fitting on a Hardy Amies single-breasted jacket How many buttons...

Suit style 2: The single breasted

This is the fourth article in our Guide to Suit Style. You can see the full contents so far, and browse between them, on the right-hand side of this post. Fitting on a Hardy Amies single-breasted jacket How many buttons...

How to - SuitsMay 27th 2016

Drakes made-to-order ties

May 16th 2016

A few week ago, Drake's asked me to try out their made-to-order tie service, which has been given a new digital home on the website. The prime question is, of course, do you really need a MTO tie? It didn't even featur...

Drakes made-to-order ties

A few week ago, Drake's asked me to try out their made-to-order tie service, which has been given a new digital home on the website. The prime question is, of course, do you really need a MTO tie? It didn't even featur...

Shirts and ties - TiesMay 16th 2016

Your next sports jacket: Oatmeal cashmere from Elia...

April 13th 2016

This pale, oatmeal-coloured cashmere is my new favourite sports-jacket material. When men are picking colours for sports jackets, their second choice (after the obviousness of navy) is usually grey. Which can be great...

Your next sports jacket: Oatmeal cashmere from Elia...

This pale, oatmeal-coloured cashmere is my new favourite sports-jacket material. When men are picking colours for sports jackets, their second choice (after the obviousness of navy) is usually grey. Which can be great...

Jackets - OxfordApril 13th 2016

Escorial jacket: The modernity of muted colours

April 4th 2016

There are many ways in which you can make a sartorial outfit look younger or more modern. Extremes are always wrong: very short jackets, big puffy shoulders. They just look trendy, for a bit. But aside from the extre...

Escorial jacket: The modernity of muted colours

There are many ways in which you can make a sartorial outfit look younger or more modern. Extremes are always wrong: very short jackets, big puffy shoulders. They just look trendy, for a bit. But aside from the extre...

Jackets - StyleApril 4th 2016