Which sports-jacket office are you?

June 5th 2019

One of the most popular posts we’ve ever written on Permanent Style was ‘Which office are you?’, back in February 2016. It showed a spectrum of outfits from T-shirt and jeans, through knitwear and flannels, up to a jacket and tie -...

Which sports-jacket office are you?

One of the most popular posts we’ve ever written on Permanent Style was ‘Which office are you?’, back in February 2016. It showed a spectrum of outfits from T-shirt and jeans, through knitwear and flannels, up to ...

StyleJune 5th 2019

Two reader stories: Starting and building a wardrobe

January 21st 2019

  In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t have much capac...

Two reader stories: Starting and building a wardrobe

  In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t h...

January 21st 2019

Introducing: The PS Bridge Coat

October 31st 2018

* For updates and stock please see the shop page*   Of all the things I’ve developed or helped develop over the past few years, the PS Trench Coat was one of the most satisfying. That was partly because it seemed to fill a particular ...

Introducing: The PS Bridge Coat

* For updates and stock please see the shop page*   Of all the things I’ve developed or helped develop over the past few years, the PS Trench Coat was one of the most satisfying. That was partly because it seemed...

Coats - KnitwearOctober 31st 2018

The summer tie

August 17th 2018

I don't tend to wear brightly coloured ties. Too often they’re brash and loud, where a dark simple tie would be more tasteful. The only time I’ve regularly worn them is in unusual colours like lime green, rather than primary reds or yell...

The summer tie

I don't tend to wear brightly coloured ties. Too often they’re brash and loud, where a dark simple tie would be more tasteful. The only time I’ve regularly worn them is in unusual colours like lime green, rather th...

Style - TiesAugust 17th 2018

Hopsack and linen trousers – in humid Hong Kong

May 21st 2018

It was really lovely being back in Hong Kong last week, after a few years away. The talk we Lorenzo Cifonelli and I did at Attire House worked well - more a conversation than an interview, with Lorenzo asking me questions about other tailors, and th...

Hopsack and linen trousers – in humid Hong Kong

It was really lovely being back in Hong Kong last week, after a few years away. The talk we Lorenzo Cifonelli and I did at Attire House worked well - more a conversation than an interview, with Lorenzo asking me questio...

Belts and wallets - JacketsMay 21st 2018

Friday Polos back in stock – with new Olive

April 26th 2018

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four colours. However, as I know t...

Friday Polos back in stock – with new Olive

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

ShirtsApril 26th 2018

Monochrome and concrete: Styling grey, charcoal and...

March 1st 2018

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing. It has such strong style, and yet there is so little too it. It's striking and unusual, and yet quiet. These photo...

Monochrome and concrete: Styling grey, charcoal and...

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing.  It has such strong style, and yet there is so little too it. It's striking and unu...

StyleMarch 1st 2018

Bespoke commissions – What I should and shoul...

September 20th 2017

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming weeks. It may take time, but I wou...

Bespoke commissions – What I should and shoul...

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming weeks. It ma...

Black tie - CoatsSeptember 20th 2017

How to dress for very hot weather

August 16th 2017

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Puglia at the end of that mo...

How to dress for very hot weather

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Puglia at ...

Jackets - ShirtsAugust 16th 2017

The guide to summer jacket cloths

July 24th 2017

  In some ways, summer trousers are more challenging than jackets in terms of cloth, and therefore more interesting. Trousers present the challenge of having something cool, but with enough body or crispness to hang straight. Jackets are les...

The guide to summer jacket cloths

  In some ways, summer trousers are more challenging than jackets in terms of cloth, and therefore more interesting. Trousers present the challenge of having something cool, but with enough body or crispness to hang...

ClothJuly 24th 2017

Pale summer colours (in vintage linen)

July 17th 2017

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting point is the jacket, made for m...

Pale summer colours (in vintage linen)

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture.  The startin...

Hats - JacketsJuly 17th 2017

Naples: A sartorial shopping guide

July 12th 2017

Naples has the biggest concentration of high-end handmade menswear in the world. Although not so much for shoes, for tailoring and shirtmaking this is the motherlode, with hundreds of tailors in the city and surrounding region, and thousands working ...

Naples: A sartorial shopping guide

Naples has the biggest concentration of high-end handmade menswear in the world. Although not so much for shoes, for tailoring and shirtmaking this is the motherlode, with hundreds of tailors in the city and surrounding ...

July 12th 2017

Building a wardrobe: Neapolitan tailoring

January 6th 2017

In recent months a few readers have asked for a breakdown of how I built my wardrobe - my plans, my process and my lessons learned. Doing so across all types of garment and even styles would produce a very long, unwieldy piece, so I thought I would ...

Building a wardrobe: Neapolitan tailoring

In recent months a few readers have asked for a breakdown of how I built my wardrobe - my plans, my process and my lessons learned. Doing so across all types of garment and even styles would produce a very long, unwield...

JacketsJanuary 6th 2017

Staples for a hot climate – Reader question

December 28th 2016

Dear Simon, I recently read your 2014 article, ' The staples of a good wardrobe' and was wondering how you would modify it for warmer climes like Hong Kong and Singapore? Grey flannel isn’t a great option for most of the year here, cashmere i...

Staples for a hot climate – Reader question

Dear Simon,  I recently read your 2014 article, ' The staples of a good wardrobe' and was wondering how you would modify it for warmer climes like Hong Kong and Singapore? Grey flannel isn’t a great option for most...

StyleDecember 28th 2016

Cover story in Plaza Uomo

December 16th 2016

These things always seem to come in bunches. First Esquire named me in a top 10 and now Plaza Uomo have published their latest edition, with a profile of me as the cover story. Plaza is a Swedish fashion magazine, and Plaza Uomo has an English ver...

Cover story in Plaza Uomo

These things always seem to come in bunches.  First Esquire named me in a top 10 and now Plaza Uomo have published their latest edition, with a profile of me as the cover story.  Plaza is a Swedish fashion magazine,...

Coats - HatsDecember 16th 2016

Esquire names me one of the 10 most influential of ...

December 6th 2016

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice. You can read the full article and a short interview here. I dislike the term 'influencer' - frankly if that's how you define yourself, there ca...

Esquire names me one of the 10 most influential of ...

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice.  You can read the full article and a short interview here.  I dislike the term 'influencer' - frankly if that's ...

StyleDecember 6th 2016

The cap

November 30th 2016

If styled right, a cap is a wonderfully useful accessory. Not as formal as a fedora, yet not as casual as a beanie, it can bridge a greater range of outfits than any other hat. When the temperature is in single figures, and your lack of hair makes a...

The cap

If styled right, a cap is a wonderfully useful accessory. Not as formal as a fedora, yet not as casual as a beanie, it can bridge a greater range of outfits than any other hat. When the temperature is in single figures,...

HatsNovember 30th 2016

Five double-breasted styles compared

September 1st 2016

Last month we talked about how small changes in the proportions of a double-breasted jacket can have a radical effect on its style - and therefore on the people or situations it suits. This week I've used five of my own jackets to demonstrate these...

Five double-breasted styles compared

Last month we talked about how small changes in the proportions of a double-breasted jacket can have a radical effect on its style - and therefore on the people or situations it suits.  This week I've used five of my o...

SuitsSeptember 1st 2016

Chinos, loafers and a sports jacket (or sweater)

August 29th 2016

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight pique-cotton shirt made by Luc...

Chinos, loafers and a sports jacket (or sweater)

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight pique-co...

Jackets - KnitwearAugust 29th 2016

How to dress pale colours for summer

July 27th 2016

A reader recently commented that the site could do with some more practical pieces about putting clothes together - rather than commissioning them. I am deeply appreciative of such feedback. I do try to keep a balance between the pursuits of style,...

How to dress pale colours for summer

A reader recently commented that the site could do with some more practical pieces about putting clothes together - rather than commissioning them.  I am deeply appreciative of such feedback. I do try to keep a balance...

Bags - HatsJuly 27th 2016

The appeal of the cotton suit – bespoke from ...

July 20th 2016

I've always found cotton very appealing for summer suits, but historically haven't had much luck with them. I had a navy one made by Choppin & Lodge, but the make was really too English and structured for the material (my fault, not theirs)....

The appeal of the cotton suit – bespoke from ...

I've always found cotton very appealing for summer suits, but historically haven't had much luck with them. I had a navy one made by Choppin & Lodge, but the make was really too English and structured for the mate...

Cloth - SuitsJuly 20th 2016

Colour combinations, from casual to formal

May 31st 2016

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear. Although there will always be elements that don't crossover (such as the immense versatility of denim) a lot of the themes ...

Colour combinations, from casual to formal

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear.  Although there will always be elements that don't crossover (such as the immense versatility...

Casual jackets - DenimMay 31st 2016

Suit style 2: The single breasted

May 27th 2016

This is the fourth article in our Guide to Suit Style. You can see the full contents so far, and browse between them, on the right-hand side of this post. Fitting on a Hardy Amies single-breasted jacket How many buttons should I have on a single-bre...

Suit style 2: The single breasted

This is the fourth article in our  Guide to Suit Style. You can see the full contents so far, and browse between them, on the right-hand side of this post. Fitting on a Hardy Amies single-breasted jacket How many butto...

SuitsMay 27th 2016

Drakes made-to-order ties

May 16th 2016

A few week ago, Drake's asked me to try out their made-to-order tie service, which has been given a new digital home on the website. The prime question is, of course, do you really need a MTO tie? It didn't even feature on my list last year of the ...

Drakes made-to-order ties

A few week ago, Drake's asked me to try out their made-to-order tie service, which has been given a new digital home on the website.  The prime question is, of course, do you really need a MTO tie? It didn't even feat...

TiesMay 16th 2016