Category: Casual wear

Next year I will publish a travel guide to the best men's stores around the world, with Thames & Hudson. Alongside the city chapters there will be interviews with well-travelled people in the menswear industry, high...

Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trouse...

Fit is the most important aspect of clothing. It’s something I’ve always believed and it bears repeating. Quality is perhaps next, and you need style in anything, but fit is criminally ignored by most men - ...

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard tr...

Today our long-awaited shorts (by me, anyway) go on sale. They are available in two styles: a clean, smart navy and a casual, garment-washed green. Although some PS projects have been more involved, this has probably be...

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborou...

Last Friday was annoyingly cold, and damp. Combinations of subdued, rich colours always give me the most pleasure - but it felt particularly appropriate on a day like this. The textures of the three pieces also went w...

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

After a long wait, Neapolitan bespoke leather experts Sartoria Melina are finally coming to London - on May 16th and 17th. They will be at Mark's Club, and as with Sartoria Ciardi last month, we will hold a small event...

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit th...

It was freezing in London last week. Temperatures below zero consistently; more snow than we’ve had in a decade. Of course, it’s nothing compared to the US east coast - or Scandinavia - but it was rather a s...

This is the second in our series of videos looking at practical aspects of menswear. The first, available here, explained the basics of good shoe care, with Edward Green on London's Jermyn Street. In this second inst...

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their r...

The Spring/Summer collections may be arriving, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with roll necks. The wonderful thing about a roll neck is that it is both ver...

Although I applaud the resurrection of British craft, it is the quality of the work itself - rather than where it takes place - that I’ve always thought should be the consumer’s priority. So while it was lov...

This is the latest in a series of posts where I gather together new brands or products I've tried (sometimes outside the normal bounds of sartorial menswear) and review them. They are all based on personal experience, a...

One thing readers asked for in our 'We are 10' post was more reflections on bespoke pieces. When covering bespoke, I tend to write both an initial piece giving the background and approach of the maker, and then a fuller...

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; sue...

It really is a lovely feeling walking into the pop-up shop for a new week. There’s Carmen from Camiseria Burgos in Madrid, whom I haven’t seen for five years, pretty much. Next to her is Benedikt from Shibum...

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exch...

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clo...

First off, I need to mention that the J.Girdwood website is finally up and active. Anyone that has been into the first or second pop-ups will have seen James (above) and his J.Girdwood range of products. They include s...

The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything wi...