Where and why I shop: Wei Koh, The Rake

July 30th 2018

Next year I will publish a travel guide to the best men's stores around the world, with Thames & Hudson. Alongside the city chapters there will be interviews with well-travelled people in the menswear industry, high...

Where and why I shop: Wei Koh, The Rake

Next year I will publish a travel guide to the best men's stores around the world, with Thames & Hudson. Alongside the city chapters there will be interviews with well-travelled people in the menswear industry, high...

Casual jackets - DenimJuly 30th 2018

Popular at the pop-up: Hollywood tops, linen shirts...

July 25th 2018

Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trouse...

Popular at the pop-up: Hollywood tops, linen shirts...

Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trouse...

Casual jackets - ClothJuly 25th 2018

Saman Amel knitwear: Review

July 4th 2018

Fit is the most important aspect of clothing. It’s something I’ve always believed and it bears repeating. Quality is perhaps next, and you need style in anything, but fit is criminally ignored by most men - ...

Saman Amel knitwear: Review

Fit is the most important aspect of clothing. It’s something I’ve always believed and it bears repeating. Quality is perhaps next, and you need style in anything, but fit is criminally ignored by most men - ...

KnitwearJuly 4th 2018

Short-sleeved Friday Polos available

June 22nd 2018

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard tr...

Short-sleeved Friday Polos available

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard tr...

Casual wear - PolosJune 22nd 2018

Introducing: The PS Shorts

May 30th 2018

Today our long-awaited shorts (by me, anyway) go on sale. They are available in two styles: a clean, smart navy and a casual, garment-washed green. Although some PS projects have been more involved, this has probably be...

Introducing: The PS Shorts

Today our long-awaited shorts (by me, anyway) go on sale. They are available in two styles: a clean, smart navy and a casual, garment-washed green. Although some PS projects have been more involved, this has probably be...

Casual wearMay 30th 2018

How great things age: Levi’s bespoke jeans

May 18th 2018

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborou...

How great things age: Levi’s bespoke jeans

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborou...

Casual wear - DenimMay 18th 2018

Travel jacket, knitwear and serge trousers

May 4th 2018

Last Friday was annoyingly cold, and damp. Combinations of subdued, rich colours always give me the most pleasure - but it felt particularly appropriate on a day like this. The textures of the three pieces also went w...

Travel jacket, knitwear and serge trousers

Last Friday was annoyingly cold, and damp. Combinations of subdued, rich colours always give me the most pleasure - but it felt particularly appropriate on a day like this. The textures of the three pieces also went w...

Casual jackets - Casual wearMay 4th 2018

Our Spring/Summer Top 10, 2018

May 2nd 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

Our Spring/Summer Top 10, 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

Accessories - BagsMay 2nd 2018

Friday Polos back in stock – with new Olive

April 26th 2018

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

Friday Polos back in stock – with new Olive

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

PolosApril 26th 2018

Sartoria Melina – first London trunkshow, and...

April 24th 2018

After a long wait, Neapolitan bespoke leather experts Sartoria Melina are finally coming to London - on May 16th and 17th. They will be at Mark's Club, and as with Sartoria Ciardi last month, we will hold a small event...

Sartoria Melina – first London trunkshow, and...

After a long wait, Neapolitan bespoke leather experts Sartoria Melina are finally coming to London - on May 16th and 17th. They will be at Mark's Club, and as with Sartoria Ciardi last month, we will hold a small event...

Casual jackets - Casual wearApril 24th 2018

Holiday snaps: Eidos, Aspesi, Doek, Drake’s

April 20th 2018

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit th...

Holiday snaps: Eidos, Aspesi, Doek, Drake’s

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit th...

Casual wear - GlassesApril 20th 2018

The duffle coat

March 9th 2018

It was freezing in London last week. Temperatures below zero consistently; more snow than we’ve had in a decade. Of course, it’s nothing compared to the US east coast - or Scandinavia - but it was rather a s...

The duffle coat

It was freezing in London last week. Temperatures below zero consistently; more snow than we’ve had in a decade. Of course, it’s nothing compared to the US east coast - or Scandinavia - but it was rather a s...

Casual wear - OvercoatsMarch 9th 2018

How to look after suede jackets

March 7th 2018

This is the second in our series of videos looking at practical aspects of menswear. The first, available here, explained the basics of good shoe care, with Edward Green on London's Jermyn Street. In this second inst...

How to look after suede jackets

This is the second in our series of videos looking at practical aspects of menswear. The first, available here, explained the basics of good shoe care, with Edward Green on London's Jermyn Street. In this second inst...

Casual jackets - Casual wearMarch 7th 2018

Five paradigms of casual clothing: Which do you wear?

February 28th 2018

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their r...

Five paradigms of casual clothing: Which do you wear?

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their r...

Casual wear - StyleFebruary 28th 2018

The roll neck

February 16th 2018

The Spring/Summer collections may be arriving, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with roll necks. The wonderful thing about a roll neck is that it is both ver...

The roll neck

The Spring/Summer collections may be arriving, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with roll necks. The wonderful thing about a roll neck is that it is both ver...

KnitwearFebruary 16th 2018

Blackhorse Lane – innovative, sartorial jeans

February 14th 2018

Although I applaud the resurrection of British craft, it is the quality of the work itself - rather than where it takes place - that I’ve always thought should be the consumer’s priority. So while it was lov...

Blackhorse Lane – innovative, sartorial jeans

Although I applaud the resurrection of British craft, it is the quality of the work itself - rather than where it takes place - that I’ve always thought should be the consumer’s priority. So while it was lov...

Casual wear - DenimFebruary 14th 2018

Brand round-up: Lefren, Castore, Ashmei, Jago

February 5th 2018

This is the latest in a series of posts where I gather together new brands or products I've tried (sometimes outside the normal bounds of sartorial menswear) and review them. They are all based on personal experience, a...

Brand round-up: Lefren, Castore, Ashmei, Jago

This is the latest in a series of posts where I gather together new brands or products I've tried (sometimes outside the normal bounds of sartorial menswear) and review them. They are all based on personal experience, a...

Bags - Casual jacketsFebruary 5th 2018

Reflections on bespoke: Stoffa, Richard James, Camp...

January 1st 2018

One thing readers asked for in our 'We are 10' post was more reflections on bespoke pieces. When covering bespoke, I tend to write both an initial piece giving the background and approach of the maker, and then a fuller...

Reflections on bespoke: Stoffa, Richard James, Camp...

One thing readers asked for in our 'We are 10' post was more reflections on bespoke pieces. When covering bespoke, I tend to write both an initial piece giving the background and approach of the maker, and then a fuller...

Casual jackets - JacketsJanuary 1st 2018

A casual capsule: The Valstarino jacket three ways

December 21st 2017

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; sue...

A casual capsule: The Valstarino jacket three ways

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; sue...

Casual jackets - Casual wearDecember 21st 2017

Codis Maya and The Workers Club – in the pop-up

December 14th 2017

It really is a lovely feeling walking into the pop-up shop for a new week. There’s Carmen from Camiseria Burgos in Madrid, whom I haven’t seen for five years, pretty much. Next to her is Benedikt from Shibum...

Codis Maya and The Workers Club – in the pop-up

It really is a lovely feeling walking into the pop-up shop for a new week. There’s Carmen from Camiseria Burgos in Madrid, whom I haven’t seen for five years, pretty much. Next to her is Benedikt from Shibum...

Accessories - Casual jacketsDecember 14th 2017

Field jacket, rollneck and flannels

December 11th 2017

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Field jacket, rollneck and flannels

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Boot - Casual jacketsDecember 11th 2017

Edward Sexton ready-to-wear: Hollywood-top trousers...

December 8th 2017

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exch...

Edward Sexton ready-to-wear: Hollywood-top trousers...

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exch...

Knitwear - ShirtsDecember 8th 2017

High/low dressing

December 6th 2017

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clo...

High/low dressing

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clo...

Casual wear - HatsDecember 6th 2017

Begg, J. Girdwood and The Rake (Chapal, Sciamat, 10...

December 1st 2017

First off, I need to mention that the J.Girdwood website is finally up and active. Anyone that has been into the first or second pop-ups will have seen James (above) and his J.Girdwood range of products. They include s...

Begg, J. Girdwood and The Rake (Chapal, Sciamat, 10...

First off, I need to mention that the J.Girdwood website is finally up and active. Anyone that has been into the first or second pop-ups will have seen James (above) and his J.Girdwood range of products. They include s...

Accessories - BootDecember 1st 2017

The Armoury at the pop-up: College cardigan, ‘...

November 30th 2017

The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything wi...

The Armoury at the pop-up: College cardigan, ‘...

The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything wi...

Casual wear - KnitwearNovember 30th 2017