The Permanent Style Summer drinks – taking ...
Have you got a summer suit that needs an outing? Linen tailoring sitting in the closet with no matching 'garden party' invitation? Come to Permanent Style drinks on May 9th! We're taking over the Burlington Arcade, closing the space for just us and ...
The Permanent Style Summer drinks – taking ...
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Thank you Tamaki...
Are you a menswear snob?
By Manish Puri Forgive me for starting with such a blunt question. I know that, in common parlance, ‘snob’ is a pejorative term. However, when it comes to matters of dressing, it’s worth recalling the words of Yves Saint Laurent w...
Are you a menswear snob?
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I'm younger than most people here and did not serve in any military, but I concur. The "no untucked shirt with shirt tails" is the hill I'm willing to die on. The shorter the tail the less messy and incoherent it looks, ...
I’m going on holiday
For the past 16 years I’ve never taken a holiday from publishing and replying to comments on Permanent Style. I normally take a break on Christmas Day and Boxing Day, but that’s about it. You could call it dedication if you want, but I ...
I’m going on holiday
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Well deserved! Enjoy the holiday Simon....
Come to our next talk: Tony Gaziano at Mortimer H...
Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we interview an interesting person in menswear al...
Come to our next talk: Tony Gaziano at Mortimer H...
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Tony’s a lovely guy and like so many other famous brand owners has, along with Dean Girling, the daily stress of managing staff, suppliers and customers. We clients who love high grade clothing tend to focus only on th...
Book launches in Paris and New York
We're going to have launch parties for the new book, The Casual Style Guide, in both Paris and New York over the coming months. The Paris launch will be on April 18th at Beige, and New York on May 16th at The Armoury. I'm really excited about this. ...
Book launches in Paris and New York
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Great news. I can't wait to hear more about the book launches in Paris and New York. It's fantastic that there will be stock available at the launch events, even though the book sold out online so quickly....
The Casual Style Guide is live
The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stockholm to Bangkok, Dallas to Me...
The Casual Style Guide is live
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Hey Noel, No the darkness was a choice and to do with the paper, rather than a result of the printer. But thank you for the feedback, that's helpful. Interesting on the binding, I'll take a look, it should be similar, an...
Why Ferdinando Caraceni is closing: An interview ...
Ferdinando Caraceni is one of the world's best-regarded bespoke tailors, based in Milan. It has been run since his death in 2004 by Ferdinando's daughter, Nicoletta, and they have made me three jackets over the past 10 years. You can see them and ot...
Why Ferdinando Caraceni is closing: An interview ...
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That's great. Enjoy! I have a cut of Lumbs to be made up in a spring jacket sometime in the next year or so - I hope it lives up to its reputation...
Pop-up shops for 2024 – in London and New York
I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well ...
Pop-up shops for 2024 – in London and New York
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Yes, we should have all the outerwear hopefully. Ask closer to the time to be sure, but they are all expected before then...
Spring/Summer 24 on the Permanent Style shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Wi...
Spring/Summer 24 on the Permanent Style shop
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Still on its way. Should be here in a couple of weeks...
How was Dry January for you?
I didn't buy any clothes this month. That wouldn't be a hardship for most people and it wasn't much of a hardship for me, but I was surprised how much it changed my perspective. On the day after publishing our article announcing our Dry January pr...
How was Dry January for you?
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Thanks, yes, all those were on my mental checklist....
Journal article on my children
I wrote a little piece for the Rubato journal this weekend, about how good my children's instinct is for clothing. They nearly always give a good steer, I think because they're both very observant and know me very well. You can read it here. The coa...
Journal article on my children
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My 9 .year old son has been saying for years "can I have that when I am older?" almost on a weekly basis. It could be something that was outwardly cool in his eyes (that may have made me look younger) or something that i...
Announcing: Dry January
Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. ...
Announcing: Dry January
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I would imagine for many, myself included, that the percentage number of items that we actually wear regularly (say at least 2-3 times a month) is well below 50%. Personally, I have been quite ruthless over the last two ...
Lost in translation: What menswear phrases really...
By Manish Puri Powering up one’s menswear game isn’t merely about honing the perfect silhouette or mastering colour combinations. It also means becoming fluent in a whole new language. That will, of course, initially mean becoming famil...
Lost in translation: What menswear phrases really...
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Outstanding! Your comments resonate across many contexts. In a different scenario, they call to mind my recent experience flying back business class from Auckland to Perth, Western Australia on Air New Zealand. I was wea...
Where to buy a RTW double-breasted navy overcoat
By Manish Puri Some years back, I was having a drink with my partner, Gemma, and a friend, Nathan, who shared my interest in clothes. Over a few pints and packets of bacon fries we delved deep into matters political and philosophical, before turning...
Where to buy a RTW double-breasted navy overcoat
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Thanks Markus, very helpful...
The future of Savile Row, with Anda Rowland: Video
This talk a couple of weeks ago with Anda Rowland was flagged as a discussion of the future of Savile Row. And while we did talk about that – including how to get more new tailors into the area – the most interesting area was probably ho...
The future of Savile Row, with Anda Rowland: Video
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Great interview, had time to watch it properly now. Lots of interesting history and also positivity, A&S is in safe hands....
The craft and range of Begg blankets
Textiles is a very complimentary area to the tailoring we cover on PS, given the time readers spend poring over swatches and discussing weaves. But, the most readily consumable version of this is blankets, which we haven’t covered much. Given...
The craft and range of Begg blankets
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as far as I gather, Hermes is produced by Johnston of Elgin....
Stolen valour: Issues with wearing military clothing
There is a concept American readers will be most familiar with, and which often surrounds vintage and reproduction military clothing, known as ‘stolen valour’. It describes how wearing military clothing as a civilian, and particularly m...
Stolen valour: Issues with wearing military clothing
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I served and wore Vietnam era OD Greens. I earned my combat patch and CIB, I still have some of my uniforms like my field jacket. I wore it to the VA one time and got positive response, I wore it to a base chapel and got...
Berlin: A menswear shopping guide
By J Patrick Truhn, with contributions from Maximillian Mogg and The Heritage Post. ‘Berlin’ and ‘sartorial’ are not words one is accustomed to seeing in the same sentence. This “poor, but sexy” (to quote a previ...
Berlin: A menswear shopping guide
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From mid-February on Maßatelier Fasan will be located in Konstanzer Str. 3...
Come to our last talk of the year, with Anda Rowland
Our next talk at Mortimer House will be in a couple of weeks, on Friday November 17th. And this time we're interviewing Anda Rowland of Anderson & Sheppard on what the future holds for Savile Row. Anda has been involved in the Row since 2005...
Come to our last talk of the year, with Anda Rowland
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Thanks, we'll fix that on the page. No there are no plans to discontinue it, though obviously the colours might change....
Dressed-up New Yorkers: The view from the pop-up
Our New York pop-up (now in its second year) brings in an interesting range of people - more, perhaps, than London. There’s Guy, who came last time too, an old-school New Yorker in bespoke, red socks and Warren Edwards loafers; Duncan, the kn...
Dressed-up New Yorkers: The view from the pop-up
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Seconded!...
Is there still such a thing as an ‘investment pie...
This is one of the many great questions people submitted in response to the ‘ You are the interviewer ’ post a couple of weeks ago. In fact, it brought together a few of the questions, as many of the good ones do. It’s an extension...
Is there still such a thing as an ‘investment pie...
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I’m 64, retired from corporate life a few years ago, but teach at a university. I downsized my wardrobe into a much smaller version, upgraded quality across the board, but ditched most of my suits. I did keep a bespoke...
The London pop-up, Autumn 2023
We are, for better or worse, an itinerant retailer. The London PS pop-up is about to enter its 10th iteration, just after holding a second one in New York, but the format and location are changing. This time we're back to just us, just PS products, ...
The London pop-up, Autumn 2023
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Hey Andy, I wonder whether your friend's has darkened a little with time. There will be slight differences between batches, but only very slight. When we were trying on the donegals this year on people in the shop, they ...
Mr Vintage Fayre: Bringing vintage menswear toget...
This past Sunday was the second installment of ‘ Mr Vintage Fayre’, a new vintage-shopping event in London. The first one was back in April, and was by all accounts a success (I couldn’t attend unfortunately, weekends being always ...
Mr Vintage Fayre: Bringing vintage menswear toget...
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Worne London perhaps? They only do pop-ups though...
Introducing: The New Friday Polo
The Friday Polo was one of the first proper products we ever developed on Permanent Style and has gone through several iterations - spread collar, button-down, lightweight and heavy, short sleeve and long. But in the eight years since it launched, ...
Introducing: The New Friday Polo
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If it looks natural, it can be nice and relaxed. If you like that type of look, also try tucking the shirt in but lifting up your arms to let it untuck as much as it needs to, and just not worrying if it gets untucked du...
We’re coming back to New York (and bringing...
The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street, with J Mueser kindly letting...
We’re coming back to New York (and bringing...
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Thank you Robert, it was lovely seeing you too...
