Reader Profile: Ben (and the community of menswear)

Read MoreJan 5th 2024

I met Ben at our recent pop-up party, and liked what he was wearing (first outfit below). We got to talking and I discovered his interesting background - always good, as I’d like these profiles to explore different types of PS reader - and his pure...

Reader Profile: Ben (and the community of menswear)

I met Ben at our recent pop-up party, and liked what he was wearing (first outfit below). We got to talking and I discovered his interesting background - always good, as I’d like these profiles to explore different types of PS reader - and his pure...

Jan 5th 2024

Reader profile: Patrick

Read MoreMay 4th 2022

Patrick Dawson is a retired news correspondent, now living in London. During his career he worked for ABC, CNN and NBC and covered the Balkans War from Kosovo, the Gulf War from Kuwait, and was the first NBC correspondent on the ground during 9/11. H...

Reader profile: Patrick

Patrick Dawson is a retired news correspondent, now living in London. During his career he worked for ABC, CNN and NBC and covered the Balkans War from Kosovo, the Gulf War from Kuwait, and was the first NBC correspondent on the ground during 9/11. H...

May 4th 2022

Reader profile: Shun

Read MoreOct 17th 2022

With the PS reader profiles, we’re always looking to add something different - a different style, a different age, hopefully at some point a different location.  Although Shun’s love of classic menswear will be shared by many, he is a little dif...

Reader profile: Shun

With the PS reader profiles, we’re always looking to add something different - a different style, a different age, hopefully at some point a different location.  Although Shun’s love of classic menswear will be shared by many, he is a little dif...

Oct 17th 2022

Reader profile: Simon

Read MoreFeb 27th 2023

Simon is only our second reader profile from outside the UK. He lives in New York, although when we talk on the phone he’s actually in Washington DC, having just landed on the red eye from Arizona.  Simon travels a lot. He’s a journalist and his...

Reader profile: Simon

Simon is only our second reader profile from outside the UK. He lives in New York, although when we talk on the phone he’s actually in Washington DC, having just landed on the red eye from Arizona.  Simon travels a lot. He’s a journalist and his...

Feb 27th 2023

Reader profile: Cedric

Read MoreJun 17th 2022

Cedric works in the art world, and as such is rarely formal. But he retains an interest in tailoring, has childhood memories of going to Huntsman, and is even talking to Fred Nieddu about his first bespoke.  He also has a depth of interest in Americ...

Reader profile: Cedric

Cedric works in the art world, and as such is rarely formal. But he retains an interest in tailoring, has childhood memories of going to Huntsman, and is even talking to Fred Nieddu about his first bespoke.  He also has a depth of interest in Americ...

Jun 17th 2022

Reader profile: James

Read MoreFeb 14th 2024

James is a reader I met in Korea last year. A friend of our host Sam Ahn, he joined us for dinner on the last night with Assisi.  James has been a customer of various bespoke tailors for about 10 years, but has largely settled down to using Sartoria...

Reader profile: James

James is a reader I met in Korea last year. A friend of our host Sam Ahn, he joined us for dinner on the last night with Assisi.  James has been a customer of various bespoke tailors for about 10 years, but has largely settled down to using Sartoria...

Feb 14th 2024

Reader profile: Mattia

Read MoreJan 17th 2022

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear.  I enjoyed talking to him, and his friends, about their studies and the...

Reader profile: Mattia

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear.  I enjoyed talking to him, and his friends, about their studies and the...

Jan 17th 2022

Reader profile: Ben C

Read MoreDec 10th 2021

I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together for Elia years ago. Ben and I hav...

Reader profile: Ben C

I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together for Elia years ago. Ben and I hav...

Dec 10th 2021

Reader profile: David E

Read MoreDec 19th 2022

David is an example of a reader that has been into clothes for a long time, and now looks back on it from the perspective of a professional and father, fitting that interest into a life that has changed dramatically.  A resident of south-east London...

Reader profile: David E

David is an example of a reader that has been into clothes for a long time, and now looks back on it from the perspective of a professional and father, fitting that interest into a life that has changed dramatically.  A resident of south-east London...

Dec 19th 2022

Reader profile: Adrian

Read MoreJun 14th 2023

Adrian Hogan is a PS reader and an illustrator living in Tokyo. We met at Midori So, a charming Ivy-covered building that’s used as a shared workspace, set on top of a hill in a largely residential area but just a couple of blocks from the Nakamegu...

Reader profile: Adrian

Adrian Hogan is a PS reader and an illustrator living in Tokyo. We met at Midori So, a charming Ivy-covered building that’s used as a shared workspace, set on top of a hill in a largely residential area but just a couple of blocks from the Nakamegu...

Jun 14th 2023

Reader profile: Sebastian

Read MoreNov 24th 2023

Sebastian has an interesting story - a clothing story with distinct phases. He’s a long-term reader (just over 10 years) and has worn many different styles, many different brands. But he's another PS reader in essence - always a little similar to t...

Reader profile: Sebastian

Sebastian has an interesting story - a clothing story with distinct phases. He’s a long-term reader (just over 10 years) and has worn many different styles, many different brands. But he's another PS reader in essence - always a little similar to t...

Nov 24th 2023

Reader profile: Ian

Read MoreAug 14th 2023

Ian is retired, and got into luxury menswear late in life. But he always had an interest in clothes, from his early days in Ivy clothing to the forties and fifties influences that came with learning jive dancing.  It could be easy to see him as bein...

Reader profile: Ian

Ian is retired, and got into luxury menswear late in life. But he always had an interest in clothes, from his early days in Ivy clothing to the forties and fifties influences that came with learning jive dancing.  It could be easy to see him as bein...

Aug 14th 2023

Reader profile: Tim

Read MoreAug 10th 2022

Tim owns an antique luggage and travel accessories shop, and spends a lot of his time either in the store or on the road sourcing. His clothes are eminently practical, but they also speak of a love of old things, including all second-hand clothing. ...

Reader profile: Tim

Tim owns an antique luggage and travel accessories shop, and spends a lot of his time either in the store or on the road sourcing. His clothes are eminently practical, but they also speak of a love of old things, including all second-hand clothing. ...

Aug 10th 2022

Reader Profile: Jeff

Read MoreApr 14th 2023

Jeff Hilliard is Director of Limited Editions at Hodinkee, the watch magazine/empire in New York. But he used to work at The Armoury, until 2017, and then did two years at Mr Porter. So while not strictly working in menswear today, he is certainly me...

Reader Profile: Jeff

Jeff Hilliard is Director of Limited Editions at Hodinkee, the watch magazine/empire in New York. But he used to work at The Armoury, until 2017, and then did two years at Mr Porter. So while not strictly working in menswear today, he is certainly me...

Apr 14th 2023

Reader profile: Andy

Read MoreMar 25th 2022

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life).  He is passionate about clothing, ...

Reader profile: Andy

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life).  He is passionate about clothing, ...

Mar 25th 2022

Reader profile: David

Read MoreSep 24th 2021

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's worth...

Reader profile: David

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's worth...

Sep 24th 2021

Reader Profile: Andrew

Read MoreOct 27th 2021

This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. And the sec...

Reader Profile: Andrew

This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. And the sec...

Oct 27th 2021

Reader profile: Daniel

Read MoreFeb 14th 2022

Meet Daniel. A regular at the pop-up shop, and a man who knows more about wine glasses than you’d care to ask.  It’s fair to say that Daniel appreciates good clothes, and knows what styles he likes. But he doesn’t obsess about it. He's more li...

Reader profile: Daniel

Meet Daniel. A regular at the pop-up shop, and a man who knows more about wine glasses than you’d care to ask.  It’s fair to say that Daniel appreciates good clothes, and knows what styles he likes. But he doesn’t obsess about it. He's more li...

Feb 14th 2022

Reader profile: Manish

Read MoreAug 23rd 2021

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do.  I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it.  So one of the nice things a...

Reader profile: Manish

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do.  I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it.  So one of the nice things a...

Aug 23rd 2021

Announcing: Dry January 

Read MoreJan 1st 2024

Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. T...

Announcing: Dry January 

Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. T...

Jan 1st 2024

Expressing yourself: How to dress like Milad Abedi

Read MoreFeb 15th 2023

The photographer Milad Abedi is someone whose style I've liked for a long time, but in a quiet way. Whenever we’ve shot together I’ve been interested in what he’s wearing and found something I liked, but he wasn’t the first person I thought...

Expressing yourself: How to dress like Milad Abedi

The photographer Milad Abedi is someone whose style I've liked for a long time, but in a quiet way. Whenever we’ve shot together I’ve been interested in what he’s wearing and found something I liked, but he wasn’t the first person I thought...

Feb 15th 2023

What Ivy means to me

Read MoreJul 27th 2022

When we covered Ivy-inspired clothing in a recent Reader Profile, there were some slightly dismissive comments about Ivy as a whole. Given I’ve found that tradition particularly inspiring in the past five years, I thought it might be worth setting ...

What Ivy means to me

When we covered Ivy-inspired clothing in a recent Reader Profile, there were some slightly dismissive comments about Ivy as a whole. Given I’ve found that tradition particularly inspiring in the past five years, I thought it might be worth setting ...

Jul 27th 2022

Liverano ulster coat: Style Breakdown

Read MoreFeb 7th 2024

This coat from Liverano & Liverano in Florence has had a bit of an after life, being imitated in this tweed a fair bit, as well as spurring some to have the same coat from Liverano (despite the high cost).  It remains one of my absolute favou...

Liverano ulster coat: Style Breakdown

This coat from Liverano & Liverano in Florence has had a bit of an after life, being imitated in this tweed a fair bit, as well as spurring some to have the same coat from Liverano (despite the high cost).  It remains one of my absolute favou...

Feb 7th 2024

Friends and fun at the PS anniversary Open Day

Read MoreJul 5th 2023

For the first hour-and-a-half of our Open Day last week, no one turned up. I sat there on a bench outside the shop, considering that maybe the ‘I am 15’ badge and the birthday banner weren’t so funny after all. Maybe they were just stupid.  Th...

Friends and fun at the PS anniversary Open Day

For the first hour-and-a-half of our Open Day last week, no one turned up. I sat there on a bench outside the shop, considering that maybe the ‘I am 15’ badge and the birthday banner weren’t so funny after all. Maybe they were just stupid.  Th...

Jul 5th 2023

Luxury chore coats compared

Read MoreDec 16th 2022

By Manish Puri Not all chores are made equal. Some take longer, some require more exertion, and some involve going out into the cold. On a typical weekend you’ll find me frantically searching for loopholes in the chivalric code so I can cherry pick...

Luxury chore coats compared

By Manish Puri Not all chores are made equal. Some take longer, some require more exertion, and some involve going out into the cold. On a typical weekend you’ll find me frantically searching for loopholes in the chivalric code so I can cherry pick...

Dec 16th 2022