The case for the ‘stimulating’ shirt

Read MoreDec 2nd 2024

By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently.  In my past life at Drake’s, I always favoured slightly eccentric tailoring (cream cord suit anyone?)....

The case for the ‘stimulating’ shirt

By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently.  In my past life at Drake’s, I always favoured slightly eccentric tailoring (cream cord suit anyone?)....

Dec 2nd 2024

The state of independent menswear in the UK

Read MoreMay 22nd 2023

By Lucas Nicholson. With the closure this year of the Oi Polloi shop in Manchester by its owners, JD Sports, it felt like it was an appropriate time to talk about the state of independent menswear stores in the UK.  This is something of a passion of...

The state of independent menswear in the UK

By Lucas Nicholson. With the closure this year of the Oi Polloi shop in Manchester by its owners, JD Sports, it felt like it was an appropriate time to talk about the state of independent menswear stores in the UK.  This is something of a passion of...

May 22nd 2023

Charlie Borrow pilot bag: How great things age

Read MoreJan 26th 2024

Lucas has had this canvas bag from Charlie Borrow for years, and I’ve always admired its rugged quality, particularly when we’ve traveled together. So I thought it would make a good entry in our How Great Things Age series, which of course has pa...

Charlie Borrow pilot bag: How great things age

Lucas has had this canvas bag from Charlie Borrow for years, and I’ve always admired its rugged quality, particularly when we’ve traveled together. So I thought it would make a good entry in our How Great Things Age series, which of course has pa...

Jan 26th 2024

La Botte Gardiane: Searching for my perfect black boot

Read MoreJun 24th 2024

By Lucas Nicholson. The idea of black boots has been obsessing me for much of the past year. It must be a fairly common menswear preoccupation, given the inspiration: Marlon Brando in his black leather and bad-boy persona, most obviously. Which as a ...

La Botte Gardiane: Searching for my perfect black boot

By Lucas Nicholson. The idea of black boots has been obsessing me for much of the past year. It must be a fairly common menswear preoccupation, given the inspiration: Marlon Brando in his black leather and bad-boy persona, most obviously. Which as a ...

Jun 24th 2024

Los Angeles: A city shopping guide

Read MoreSep 4th 2023

  By Lucas Nicholson I recently visited Los Angeles for the first time, and spent a very enjoyable week being proved wrong. Admittedly my hopes hadn’t been high for menswear in the city, but what I witnessed was wide appreciat...

Los Angeles: A city shopping guide

  By Lucas Nicholson I recently visited Los Angeles for the first time, and spent a very enjoyable week being proved wrong. Admittedly my hopes hadn’t been high for menswear in the city, but what I witnessed was wide appreciat...

Sep 4th 2023

Speciale: Fine Florentine tailoring and haberdashery

Read MoreAug 9th 2023

Speciale is a beautiful little shop in the west of London, making fine bespoke tailoring and unique shirts and knits. I should have covered Bert and George earlier and I haven't, and it's entirely my fault.  My only excuse is location. Speciale is a...

Speciale: Fine Florentine tailoring and haberdashery

Speciale is a beautiful little shop in the west of London, making fine bespoke tailoring and unique shirts and knits. I should have covered Bert and George earlier and I haven't, and it's entirely my fault.  My only excuse is location. Speciale is a...

Aug 9th 2023

Cashmere Rugby restock, with navy

Read MoreOct 14th 2022

The Cashmere Rugby - our reintroduction of the classic four-ply quality of Scottish polo - has just been restocked.  A dark navy has been added to last year's flannel grey, covering pretty much all the bases for a slightly classic, slightly better-d...

Cashmere Rugby restock, with navy

The Cashmere Rugby - our reintroduction of the classic four-ply quality of Scottish polo - has just been restocked.  A dark navy has been added to last year's flannel grey, covering pretty much all the bases for a slightly classic, slightly better-d...

Oct 14th 2022

Coloured summer jackets: Final Anderson & Sheppard commission

Read MoreJul 29th 2022

How do I feel about orange? This linen looked more like a terracotta red when it was a swatch, but let’s face it, it’s orange. Fortunately I rather like it. Strong colour isn’t normally my thing, but when I do wear it, I prefer the colour to be...

Coloured summer jackets: Final Anderson & Sheppard commission

How do I feel about orange? This linen looked more like a terracotta red when it was a swatch, but let’s face it, it’s orange. Fortunately I rather like it. Strong colour isn’t normally my thing, but when I do wear it, I prefer the colour to be...

Jul 29th 2022

A day out at Rag Parade, Sheffield

Read MoreFeb 11th 2022

When you stare at a shop enough on Instagram - seeing new stock highlighted every day - it can seem bigger than it actually is.  That was the case with Jojo’s General Store (or Rag Parade) in Sheffield, which myself, Alex and Lucas visited last mo...

A day out at Rag Parade, Sheffield

When you stare at a shop enough on Instagram - seeing new stock highlighted every day - it can seem bigger than it actually is.  That was the case with Jojo’s General Store (or Rag Parade) in Sheffield, which myself, Alex and Lucas visited last mo...

Feb 11th 2022

The pop-up is back! With Bryceland's and more

Read MoreOct 8th 2021

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some readers might have already see...

The pop-up is back! With Bryceland's and more

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some readers might have already see...

Oct 8th 2021

The Permanent Style awards 2025: Results

Read MoreFeb 3rd 2025

Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results below. ...

The Permanent Style awards 2025: Results

Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results below. ...

Feb 3rd 2025

Hermes Sac a Depeches: How Great Things Age

Read MoreNov 20th 2024

We haven't one of these for a while - the last was Lucas’s canvas bag from Charlie Borrow - so I thought it would be good to do one on a recent acquisition of mine.  I loved Lucas’s bag; I even prefer the way the canvas has aged to my Filson...

Hermes Sac a Depeches: How Great Things Age

We haven't one of these for a while - the last was Lucas’s canvas bag from Charlie Borrow - so I thought it would be good to do one on a recent acquisition of mine.  I loved Lucas’s bag; I even prefer the way the canvas has aged to my Filson...

Nov 20th 2024

Is there a ‘crew’?

Read MoreNov 29th 2024

Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. The kind of person I was interviewing w...

Is there a ‘crew’?

Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. The kind of person I was interviewing w...

Nov 29th 2024

Announcing: The Permanent Style Showroom

Read MoreFeb 7th 2025

So this is pretty exciting. We've just completed on our first physical space for Permanent Style - a showroom and office on Harley Street, a couple of blocks from Oxford Circus. The plan is that this will have two functions: an office for me, Lucas a...

Announcing: The Permanent Style Showroom

So this is pretty exciting. We've just completed on our first physical space for Permanent Style - a showroom and office on Harley Street, a couple of blocks from Oxford Circus. The plan is that this will have two functions: an office for me, Lucas a...

Feb 7th 2025

What Frasier could teach us about dressing today

Read MoreDec 4th 2024

Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition that no evening feels complete wi...

What Frasier could teach us about dressing today

Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition that no evening feels complete wi...

Dec 4th 2024

Learning lessons: Light-grey overcoat and horsebit loafers

Read MoreDec 16th 2024

I had this overcoat made earlier in the year by Sartoria Ciardi from Naples, but have only had a chance to wear it consistently the past few months. The cloth is CT17 from Fox - a 20/21oz wool in their overcoatings bunch.  I was confident of the sty...

Learning lessons: Light-grey overcoat and horsebit loafers

I had this overcoat made earlier in the year by Sartoria Ciardi from Naples, but have only had a chance to wear it consistently the past few months. The cloth is CT17 from Fox - a 20/21oz wool in their overcoatings bunch.  I was confident of the sty...

Dec 16th 2024

Friends and fun at the PS anniversary Open Day

Read MoreJul 5th 2023

For the first hour-and-a-half of our Open Day last week, no one turned up. I sat there on a bench outside the shop, considering that maybe the ‘I am 15’ badge and the birthday banner weren’t so funny after all. Maybe they were just stupid.  Th...

Friends and fun at the PS anniversary Open Day

For the first hour-and-a-half of our Open Day last week, no one turned up. I sat there on a bench outside the shop, considering that maybe the ‘I am 15’ badge and the birthday banner weren’t so funny after all. Maybe they were just stupid.  Th...

Jul 5th 2023

Wearing black shoes with jeans

Read MoreApr 1st 2024

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more common styling choice. So the answe...

Wearing black shoes with jeans

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more common styling choice. So the answe...

Apr 1st 2024

Overshirts and oxfords back in stock, plus restocking schedules

Read MoreJun 9th 2023

The PS Oxfords in blue and white have just been restocked, as have the overshirts in navy (above). The shorts (below) also came in a week ago. Given the number of questions there have been about restocks, and issues with delays, we also thought it wa...

Overshirts and oxfords back in stock, plus restocking schedules

The PS Oxfords in blue and white have just been restocked, as have the overshirts in navy (above). The shorts (below) also came in a week ago. Given the number of questions there have been about restocks, and issues with delays, we also thought it wa...

Jun 9th 2023

Merry Christmas everyone

Read MoreDec 25th 2023

Thank you everyone for what you have helped Permanent Style become this year. Merry Christmas from myself, Lucas and all our wonderful contributors. Here's to a stylish, creative and pleasurable 2024. Pictured above: Selfie at last year's pop-up, wea...

Merry Christmas everyone

Thank you everyone for what you have helped Permanent Style become this year. Merry Christmas from myself, Lucas and all our wonderful contributors. Here's to a stylish, creative and pleasurable 2024. Pictured above: Selfie at last year's pop-up, wea...

Dec 25th 2023

A Day in the Life

Read MoreApr 17th 2023

My day begins around 6:30am, when my three-year-old starts shouting over the monitor that she wants to get up. That’s my job, in the highly organised division-of-labour that is our family life. I have to coax her out of her pyjamas and downstairs f...

A Day in the Life

My day begins around 6:30am, when my three-year-old starts shouting over the monitor that she wants to get up. That’s my job, in the highly organised division-of-labour that is our family life. I have to coax her out of her pyjamas and downstairs f...

Apr 17th 2023

The beauty of denim - with Levi’s through the ages

Read MoreMay 8th 2023

Levi’s had exposed rivets on their back pockets until 1937, when complaints about scratched saddles and seats forced them to be covered. A few years later the rivet on the crotch was removed, with the better (but possibly apocryphal) story that cow...

The beauty of denim - with Levi’s through the ages

Levi’s had exposed rivets on their back pockets until 1937, when complaints about scratched saddles and seats forced them to be covered. A few years later the rivet on the crotch was removed, with the better (but possibly apocryphal) story that cow...

May 8th 2023

Autumn/Winter 2023 on the PS Shop

Read MoreAug 21st 2023

As has now become routine, here is a view into what’s arriving in the PS Shop during the rest of the year. There are some new products and restocks of favourites, for any that have missed them thus far.  We try to give an accurate month for launch...

Autumn/Winter 2023 on the PS Shop

As has now become routine, here is a view into what’s arriving in the PS Shop during the rest of the year. There are some new products and restocks of favourites, for any that have missed them thus far.  We try to give an accurate month for launch...

Aug 21st 2023

Reader profile: Tetsuya

Read MoreJun 19th 2024

Tetsuya Yamashita is a reader that Lucas knows rather than me. Back in the days when he ran the Drake’s pop-up in the old Beige shop in Paris, Tetsuya was a regular visitor, and is still a friend of Beige today. In fact we used their shop as a base...

Reader profile: Tetsuya

Tetsuya Yamashita is a reader that Lucas knows rather than me. Back in the days when he ran the Drake’s pop-up in the old Beige shop in Paris, Tetsuya was a regular visitor, and is still a friend of Beige today. In fact we used their shop as a base...

Jun 19th 2024

Please come to the Permanent Style Anniversary ‘Open Day’

Read MoreJun 2nd 2023

OK, so at the end of last year Permanent Style turned 15. We’ve been trying to think of ways to celebrate with as many people as possible, and this is the idea.  On Tuesday, June 27th, we will have an ‘open day’ at the pop-up shop, number 20 S...

Please come to the Permanent Style Anniversary ‘Open Day’

OK, so at the end of last year Permanent Style turned 15. We’ve been trying to think of ways to celebrate with as many people as possible, and this is the idea.  On Tuesday, June 27th, we will have an ‘open day’ at the pop-up shop, number 20 S...

Jun 2nd 2023