I believe that core to understanding clothes, and perhaps even to enjoying them, is appreciating styles that are not your own.  If you can’t, it closes you off to dozens of ideas - something as simple as the shape of a sleeve, or a colour combinat...

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons, one of the obstacles is parin...

By Tony Sylvester Sitting down to write today, I am wearing my favourite recent piece of clothing. Brand new from Bryceland’s, the knee-length linen Farmer’s Smock (below) might be a bit of a departure from what you expect from the design team of...

1. Drake’s bright-red suede chore jacket £1195 I’ve been asked a few times over the years about these suede chore jackets from Drake’s. Personally I tend to prefer blouson styles, and chore coats in cottons, particularly vintage ones. But sinc...

Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years.  We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, which was kind of Geordie, and also...

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of travel.  Everything was familiar...

By Tony Sylvester It might seem counterintuitive to be talking about past fads or subcultures on a platform named Permanent Style. But while it is certainly admirable for a man to build a wardrobe around the timeless and perennial, it would be foolis...

This is an update on availability of our book The Style Guide - with the sweet sweetener of an extract from the Accessories chapter. So far, The Style Guide has sold just over 1000 copies, out of a total run of 2000. So they're going pretty fast - ...

Fred Nieddu (above) recently set up on his own under the name ‘taillour’ (an Old French term for tailor), having previously been the bespoke cutter at Timothy Everest in London. However, chances are you will have seen Fred’s work around for a ...

The search function on Instagram can be a bit useless.  No matter how many great, quality brands I engage with, most of what IG pushes at me is men in suits so tight they can barely breathe, and people doing silly stunts. Far more useful, often, is ...

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do.  I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it.  So one of the nice things a...

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some readers might have already see...

This was a very good talk. I don't mean to sound surprised - I wasn't - but it's worth stating plainly how good this podcast interview with Aleks Cvetkovic was. It was fun - we laughed and said 'exactly!' a lot. But it was also substantive. Not too m...

  OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perhaps looking at a ...

Women’s best-dressed man of the year: Yukio Akamine Runners-up: Shuhei Nishiguchi, Adam Rogers Other nominees: Ethan Newton, Andreas Weinas, Jake Grantham, Bruce Boyer, Yasuto Kamoshita, Douglas Cordeaux, Chad Park This headline is a delibera...

Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we interview an interesting person in menswear alo...

 Last year I interviewed Tony Gaziano for this video, created by Essence Lifestyle (the questions were deliberately removed to create a single narration).It was interesting talking to Tony in more detail about his early days - beginning on the de...

There is an important factor in how we dress that I don't think we’ve ever discussed explicitly on Permanent Style, which is how subtle or showy an outfit is.  When we talked almost entirely about tailoring, worn largely in offices, it was clear t...

Baseball caps are, in many ways, the lazy option for headwear. They’re ubiquitous, they’re cheap and they go with everything. I completely understand those that fight the good fight for brimmed hats, and feel it necessary to attack ball caps in t...

Esquire magazine in the US recently profiled me for a column - their 'five fits' feature.  It's run by Christopher Fenimore, who has been into menswear for about the same time as I have, although he was a little younger when he started. It was fun t...

There are more vintage shops in Japan than anywhere else. Particularly in Harajuku, the fashion area of Tokyo, and in Koenji, a district about 40 minutes from the centre.  But elsewhere too - Osaka, traditionally a fashion centre in Japan, has high-...

Among the many pocket-sized books on women’s style, dressing like a Parisian is a popular category. Many, it seems, find the idea of the Parisian woman who dresses fashionably but not fussily, in a way that is simple but chic, appealing. I was skim...

A reader commented recently (or rather, berated me) for not keeping my jacket buttoned.  I understand the feeling behind this, but I also want to emphasise that just because it usually looks better, it doesn’t mean you have to follow this rule ...

When I first had a bespoke suit made at Anderson & Sheppard, 12 years ago, the head cutter John Hitchcock made a paper pattern for me.  This pattern is one of the fundamentals of what makes bespoke, bespoke. Or rather, it’s the fact that the p...

This jacket from Sartoria Pirozzi doesn’t really need a normal review.  The point of it was to cover the tailor again because they are now coming to London frequently, having taken a share of a space in Shepherd Market.  And it was to check the q...