The next pop-up shop - in Fortnum & Mason!
I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ask f...
The next pop-up shop - in Fortnum & Mason!
I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ask f...
The pop-up shop is back in September, with six new brands
I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same place, in the same format, as was so success...
The pop-up shop is back in September, with six new brands
I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same place, in the same format, as was so success...
Fox Brothers vintage cloth - available in the pop-up
I was keen to have a cloth company as one of the exhibitors in our Savile Row pop-up shop. There's nothing like picking cloth from full bolts, where you an drape it around yourself or simply see how a check looks at scale. Fox Brothers were perfec...
Fox Brothers vintage cloth - available in the pop-up
I was keen to have a cloth company as one of the exhibitors in our Savile Row pop-up shop. There's nothing like picking cloth from full bolts, where you an drape it around yourself or simply see how a check looks at scale. Fox Brothers were perfec...
The Armoury at the pop-up: College cardigan, 'Marc' coat and Real McCoy's T-shirts
The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything with Dick (Carroll) who has com...
The Armoury at the pop-up: College cardigan, 'Marc' coat and Real McCoy's T-shirts
The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything with Dick (Carroll) who has com...
Pop-up shop: The brands and the opening party
Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers to come to the opening party on...
Pop-up shop: The brands and the opening party
Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers to come to the opening party on...
Edward Green pop-up sale, from Thursday
The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...
Edward Green pop-up sale, from Thursday
The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...
The best things from the pop-up: Bryceland’s, Colhay’s, and on to Scott and Masaru
This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or tried befo...
The best things from the pop-up: Bryceland’s, Colhay’s, and on to Scott and Masaru
This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or tried befo...
Savile Row pop-up shop: The opening party
There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...
Savile Row pop-up shop: The opening party
There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...
Edward Green and Begg pop-up sale
Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...
Edward Green and Begg pop-up sale
Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...
The steamy social experiment that is a PS party
I’ve learnt a couple of things about glass-fronted shops recently. One is they magnify heat: even on a cold day, an hour’s worth of afternoon sun heats up the space to an incredible degree. I’ve no idea how this is workable in the summer, but...
The steamy social experiment that is a PS party
I’ve learnt a couple of things about glass-fronted shops recently. One is they magnify heat: even on a cold day, an hour’s worth of afternoon sun heats up the space to an incredible degree. I’ve no idea how this is workable in the summer, but...
The Merchant Fox: All the casual jackets reviewed
By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to contemplate weighty matters concern...
The Merchant Fox: All the casual jackets reviewed
By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to contemplate weighty matters concern...
Spring/Summer 24 on the Permanent Style shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Winter, an...
Spring/Summer 24 on the Permanent Style shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Winter, an...
Begg, J. Girdwood and The Rake (Chapal, Sciamat, 100 Hands, Norman Vilalta...)
The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...
Begg, J. Girdwood and The Rake (Chapal, Sciamat, 100 Hands, Norman Vilalta...)
The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...
Bryceland’s: Sawtooth shirt review and range overview
One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...
Bryceland’s: Sawtooth shirt review and range overview
One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...
We're coming to New York!
So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on t...
We're coming to New York!
So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on t...
Introducing: The Rider’s Raincoat
About eight months ago we made the decision to discontinue our trench coat in favour of something simpler and subtler. A few conversations with friends had brought up the issue, repeatedly, of not being able to find a really stylish but understated, ...
Introducing: The Rider’s Raincoat
About eight months ago we made the decision to discontinue our trench coat in favour of something simpler and subtler. A few conversations with friends had brought up the issue, repeatedly, of not being able to find a really stylish but understated, ...
PS outerwear available to try on in London - at William Crabtree & Sons
PS is planning to have a pop-up shop in London this autumn, but it won’t be until the beginning of November. So, in the interim, our friends at William Crabtree & Sons have kindly offered to host some of the new outerwear - focusing on this b...
PS outerwear available to try on in London - at William Crabtree & Sons
PS is planning to have a pop-up shop in London this autumn, but it won’t be until the beginning of November. So, in the interim, our friends at William Crabtree & Sons have kindly offered to host some of the new outerwear - focusing on this b...
Mohair cardigans and Rubato chinos
These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week. They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...
Mohair cardigans and Rubato chinos
These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week. They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...
Edward Sexton ready-to-wear: Hollywood-top trousers, shirts and knitwear
It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...
Edward Sexton ready-to-wear: Hollywood-top trousers, shirts and knitwear
It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...
Baudoin & Lange women's shoes (and Luca Faloni, and Honorific)
A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...
Baudoin & Lange women's shoes (and Luca Faloni, and Honorific)
A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...
Introducing: The Speciale hand-framed cotton sweater
I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on putting one on as the day cools down. They p...
Introducing: The Speciale hand-framed cotton sweater
I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on putting one on as the day cools down. They p...
We're coming back to New York (and bringing Seiji)
The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street, with J Mueser kindly letting ...
We're coming back to New York (and bringing Seiji)
The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street, with J Mueser kindly letting ...
PS Presents '23: Arterton, LEJ, Marrkt, Fox and Rubato
March 1 update: Rubato and Permanent Style dates confirmed as March 29 to April 1 Rubato will be launching new products, bringing almost everything to try on, and a good range to buy as well Fox will be running different on different days of their e...
PS Presents '23: Arterton, LEJ, Marrkt, Fox and Rubato
March 1 update: Rubato and Permanent Style dates confirmed as March 29 to April 1 Rubato will be launching new products, bringing almost everything to try on, and a good range to buy as well Fox will be running different on different days of their e...
How we wear LEJ
By Manish Puri with André Larnyoh. Luke Walker is the creative director of the brand LEJ. I still remember the first time I saw him. He was strolling across my local green, wearing faded jeans and a loose shirt that appeared to be somewhat reluctant...
How we wear LEJ
By Manish Puri with André Larnyoh. Luke Walker is the creative director of the brand LEJ. I still remember the first time I saw him. He was strolling across my local green, wearing faded jeans and a loose shirt that appeared to be somewhat reluctant...
Introducing: The Fielding shearling coat
(NB: The Fielding is available to try in a couple of sizes in the PS pop-up, which runs from today until Saturday at 20 Savile Row. Details here.) Cromford Leather on London’s Chiltern Street make the most beautiful leather coats and jackets. The f...
Introducing: The Fielding shearling coat
(NB: The Fielding is available to try in a couple of sizes in the PS pop-up, which runs from today until Saturday at 20 Savile Row. Details here.) Cromford Leather on London’s Chiltern Street make the most beautiful leather coats and jackets. The f...