Edward Green pop-up sale, from Thursday

Read MoreJul 6th 2015

  The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...

Edward Green pop-up sale, from Thursday

  The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...

Jul 6th 2015

Savile Row pop-up shop: The opening party

Read MoreMar 2nd 2017

There was a point in my speech where I got a little emotional.  I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...

Savile Row pop-up shop: The opening party

There was a point in my speech where I got a little emotional.  I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...

Mar 2nd 2017

Edward Green and Begg pop-up sale

Read MoreJul 23rd 2014

 Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...

Edward Green and Begg pop-up sale

 Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...

Jul 23rd 2014

Mohair cardigans and Rubato chinos

Read MoreApr 15th 2022

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week.  They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...

Mohair cardigans and Rubato chinos

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week.  They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...

Apr 15th 2022

Begg, J. Girdwood and The Rake (Chapal, Sciamat, 100 Hands, Norman Vilalta...)

Read MoreDec 1st 2017

The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...

Begg, J. Girdwood and The Rake (Chapal, Sciamat, 100 Hands, Norman Vilalta...)

The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...

Dec 1st 2017

Bryceland’s: Sawtooth shirt review and range overview

Read MoreMar 13th 2019

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...

Bryceland’s: Sawtooth shirt review and range overview

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...

Mar 13th 2019

The Sale Shop: Permanent Style, Marrkt and J.Girdwood

Read MoreNov 28th 2021

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be se...

The Sale Shop: Permanent Style, Marrkt and J.Girdwood

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be se...

Nov 28th 2021

Baudoin & Lange women's shoes (and Luca Faloni, and Honorific)

Read MoreNov 24th 2017

A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...

Baudoin & Lange women's shoes (and Luca Faloni, and Honorific)

A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...

Nov 24th 2017

Edward Sexton ready-to-wear: Hollywood-top trousers, shirts and knitwear

Read MoreDec 8th 2017

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...

Edward Sexton ready-to-wear: Hollywood-top trousers, shirts and knitwear

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...

Dec 8th 2017

Christmas gift list 2017

Read MoreNov 29th 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Christmas gift list 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Nov 29th 2017

Hob-nail boots, pince-nez and Rubato denim - at the pop party

Read MoreApr 21st 2022

The pop-up opening party was lovely last night. Thank you everyone for coming.  It feels like the event has settled into a really nice pattern - part shopping evening, part welcoming of new brands, part simple knees-up for a mix of both readers and ...

Hob-nail boots, pince-nez and Rubato denim - at the pop party

The pop-up opening party was lovely last night. Thank you everyone for coming.  It feels like the event has settled into a really nice pattern - part shopping evening, part welcoming of new brands, part simple knees-up for a mix of both readers and ...

Apr 21st 2022

Shopping in person at Marrkt, York

Read MoreMar 11th 2022

I was in York last week. It’s where my wife grew up, and I’ve been dozens of times over the years, though not for the past three or four. The centre has a lot more closed shops since Covid; it’s quite sad. But I did notice one big new shop on P...

Shopping in person at Marrkt, York

I was in York last week. It’s where my wife grew up, and I’ve been dozens of times over the years, though not for the past three or four. The centre has a lot more closed shops since Covid; it’s quite sad. But I did notice one big new shop on P...

Mar 11th 2022

Introducing: The Finest Knitwear

Read MoreFeb 22nd 2017

Although some of our collaborations have been rather esoteric (purple slippers, cashmere ascots), the most satisfying Permanent Style products have always been wardrobe staples. Our next - available exclusively in the Savile Row pop-up shop from to...

Introducing: The Finest Knitwear

Although some of our collaborations have been rather esoteric (purple slippers, cashmere ascots), the most satisfying Permanent Style products have always been wardrobe staples. Our next - available exclusively in the Savile Row pop-up shop from to...

Feb 22nd 2017

Red Rabbit silver jewellery, New Mexico

Read MoreOct 28th 2019

One of the nicest things about our last ‘Permanent Style Presents’ pop-up was getting to know Mike and Cody, from Red Rabbit and Wellema Hats respectively.  At a show like this you basically spend five full days together, talking about menswear,...

Red Rabbit silver jewellery, New Mexico

One of the nicest things about our last ‘Permanent Style Presents’ pop-up was getting to know Mike and Cody, from Red Rabbit and Wellema Hats respectively.  At a show like this you basically spend five full days together, talking about menswear,...

Oct 28th 2019

The PS Presents opening party with Holland & Sherry - and new brands added

Read MoreAug 20th 2019

The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland & Sherry, and take place on ...

The PS Presents opening party with Holland & Sherry - and new brands added

The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland & Sherry, and take place on ...

Aug 20th 2019

Our Spring/Summer Top 10, 2019

Read MoreApr 24th 2019

Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived in February, and went on sale ...

Our Spring/Summer Top 10, 2019

Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived in February, and went on sale ...

Apr 24th 2019

Designing bespoke glasses - General Eyewear, London

Read MoreApr 19th 2017

Note: General Eyewear now has a store in Soho as well as the Camden HQ - details here. Choosing a block of acetate is not something I’d bet most people have done in their lives. And it’s tricky. Looking at a slab of coloured plastic, and imagin...

Designing bespoke glasses - General Eyewear, London

Note: General Eyewear now has a store in Soho as well as the Camden HQ - details here. Choosing a block of acetate is not something I’d bet most people have done in their lives. And it’s tricky. Looking at a slab of coloured plastic, and imagin...

Apr 19th 2017

Introducing: The leather envelope folio

Read MoreFeb 25th 2019

Writing about this leather folio feels like a release more than anything else. It is the result of two years of work, back and forth, with the aim to produce a simple but beautiful hand-sewn envelope - in which to carry a phone, wallet, keys, headpho...

Introducing: The leather envelope folio

Writing about this leather folio feels like a release more than anything else. It is the result of two years of work, back and forth, with the aim to produce a simple but beautiful hand-sewn envelope - in which to carry a phone, wallet, keys, headpho...

Feb 25th 2019

Well this is exciting

Read MoreFeb 2nd 2017

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row (the old Gary Anderson shop, s...

Well this is exciting

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row (the old Gary Anderson shop, s...

Feb 2nd 2017

Optimo bespoke felt hat: Review

Read MoreFeb 18th 2019

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different from what I had seen at other ...

Optimo bespoke felt hat: Review

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different from what I had seen at other ...

Feb 18th 2019

The Optimo hat factory, Chicago

Read MoreNov 8th 2019

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to.  Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted countryside.  Optimo is small and gorge...

The Optimo hat factory, Chicago

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to.  Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted countryside.  Optimo is small and gorge...

Nov 8th 2019

Everyday Denim shirts back in stock, and Lighter Denim for the first time

Read MoreMar 25th 2019

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as somethin...

Everyday Denim shirts back in stock, and Lighter Denim for the first time

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as somethin...

Mar 25th 2019

Codis Maya enamel cufflinks and jewellery

Read MoreFeb 28th 2017

Two of the brands in our pop-up shop that readers won’t be familiar with are Codis Maya and General Eyewear. I’ll cover both during the tenure of the shop, so readers understand who they are before going in - beginning today with Codis Maya. ...

Codis Maya enamel cufflinks and jewellery

Two of the brands in our pop-up shop that readers won’t be familiar with are Codis Maya and General Eyewear. I’ll cover both during the tenure of the shop, so readers understand who they are before going in - beginning today with Codis Maya. ...

Feb 28th 2017

How Permanent Style works as a business

Read MoreSep 2nd 2020

Fashion media has had a hard time of it in recent years, with near constant disruption - which Covid-19 has only made worse.  So why am I confident that Permanent Style can survive this turmoil? What revenue streams support that, and what investment...

How Permanent Style works as a business

Fashion media has had a hard time of it in recent years, with near constant disruption - which Covid-19 has only made worse.  So why am I confident that Permanent Style can survive this turmoil? What revenue streams support that, and what investment...

Sep 2nd 2020

How I wear a black leather jacket

Read MoreDec 3rd 2021

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to look like I was pretending to ...

How I wear a black leather jacket

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to look like I was pretending to ...

Dec 3rd 2021