The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything with Dick (Carroll) who has com...

I was keen to have a cloth company as one of the exhibitors in our Savile Row pop-up shop. There's nothing like picking cloth from full bolts, where you an drape it around yourself or simply see how a check looks at scale.  Fox Brothers were perfec...

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers to come to the opening party on...

  The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...

There was a point in my speech where I got a little emotional.  I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...

 Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...

By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to contemplate weighty matters concern...

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week.  They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...

I’ve learnt a couple of things about glass-fronted shops recently.  One is they magnify heat: even on a cold day, an hour’s worth of afternoon sun heats up the space to an incredible degree. I’ve no idea how this is workable in the summer, but...

The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on t...

PS is planning to have a pop-up shop in London this autumn, but it won’t be until the beginning of November.  So, in the interim, our friends at William Crabtree & Sons have kindly offered to host some of the new outerwear - focusing on this b...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be se...

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...

A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...

March 1 update: Rubato and Permanent Style dates confirmed as March 29 to April 1 Rubato will be launching new products, bringing almost everything to try on, and a good range to buy as well Fox will be running different on different days of their e...

(NB: The Fielding is available to try in a couple of sizes in the PS pop-up, which runs from today until Saturday at 20 Savile Row. Details here.) Cromford Leather on London’s Chiltern Street make the most beautiful leather coats and jackets. The f...

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Esquire magazine in the US recently profiled me for a column - their 'five fits' feature.  It's run by Christopher Fenimore, who has been into menswear for about the same time as I have, although he was a little younger when he started. It was fun t...

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row (the old Gary Anderson shop, s...

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different from what I had seen at other ...

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to.  Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted countryside.  Optimo is small and gorge...

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as somethin...

Writing about this leather folio feels like a release more than anything else. It is the result of two years of work, back and forth, with the aim to produce a simple but beautiful hand-sewn envelope - in which to carry a phone, wallet, keys, headpho...