The Armoury at the pop-up: College cardigan, 'Marc' coat and Real McCoy's T-shirts

Read MoreNov 30th 2017

The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything with Dick (Carroll) who has com...

The Armoury at the pop-up: College cardigan, 'Marc' coat and Real McCoy's T-shirts

The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything with Dick (Carroll) who has com...

Nov 30th 2017

Fox Brothers vintage cloth - available in the pop-up

Read MoreMar 3rd 2017

I was keen to have a cloth company as one of the exhibitors in our Savile Row pop-up shop. There's nothing like picking cloth from full bolts, where you an drape it around yourself or simply see how a check looks at scale.  Fox Brothers were perfec...

Fox Brothers vintage cloth - available in the pop-up

I was keen to have a cloth company as one of the exhibitors in our Savile Row pop-up shop. There's nothing like picking cloth from full bolts, where you an drape it around yourself or simply see how a check looks at scale.  Fox Brothers were perfec...

Mar 3rd 2017

Pop-up shop: The brands and the opening party

Read MoreFeb 9th 2017

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers to come to the opening party on...

Pop-up shop: The brands and the opening party

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers to come to the opening party on...

Feb 9th 2017

Edward Green pop-up sale, from Thursday

Read MoreJul 6th 2015

  The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...

Edward Green pop-up sale, from Thursday

  The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...

Jul 6th 2015

Savile Row pop-up shop: The opening party

Read MoreMar 2nd 2017

There was a point in my speech where I got a little emotional.  I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...

Savile Row pop-up shop: The opening party

There was a point in my speech where I got a little emotional.  I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...

Mar 2nd 2017

Edward Green and Begg pop-up sale

Read MoreJul 23rd 2014

 Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...

Edward Green and Begg pop-up sale

 Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...

Jul 23rd 2014

The Merchant Fox: All the casual jackets reviewed

Read MoreJan 23rd 2023

By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to contemplate weighty matters concern...

The Merchant Fox: All the casual jackets reviewed

By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to contemplate weighty matters concern...

Jan 23rd 2023

Mohair cardigans and Rubato chinos

Read MoreApr 15th 2022

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week.  They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...

Mohair cardigans and Rubato chinos

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week.  They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...

Apr 15th 2022

The steamy social experiment that is a PS party

Read MoreNov 25th 2022

I’ve learnt a couple of things about glass-fronted shops recently.  One is they magnify heat: even on a cold day, an hour’s worth of afternoon sun heats up the space to an incredible degree. I’ve no idea how this is workable in the summer, but...

The steamy social experiment that is a PS party

I’ve learnt a couple of things about glass-fronted shops recently.  One is they magnify heat: even on a cold day, an hour’s worth of afternoon sun heats up the space to an incredible degree. I’ve no idea how this is workable in the summer, but...

Nov 25th 2022

Begg, J. Girdwood and The Rake (Chapal, Sciamat, 100 Hands, Norman Vilalta...)

Read MoreDec 1st 2017

The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...

Begg, J. Girdwood and The Rake (Chapal, Sciamat, 100 Hands, Norman Vilalta...)

The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...

Dec 1st 2017

Bryceland’s: Sawtooth shirt review and range overview

Read MoreMar 13th 2019

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...

Bryceland’s: Sawtooth shirt review and range overview

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...

Mar 13th 2019

We're coming to New York!

Read MoreSep 12th 2022

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on t...

We're coming to New York!

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on t...

Sep 12th 2022

PS outerwear available to try on in London - at William Crabtree & Sons

Read MoreSep 20th 2022

PS is planning to have a pop-up shop in London this autumn, but it won’t be until the beginning of November.  So, in the interim, our friends at William Crabtree & Sons have kindly offered to host some of the new outerwear - focusing on this b...

PS outerwear available to try on in London - at William Crabtree & Sons

PS is planning to have a pop-up shop in London this autumn, but it won’t be until the beginning of November.  So, in the interim, our friends at William Crabtree & Sons have kindly offered to host some of the new outerwear - focusing on this b...

Sep 20th 2022

The Sale Shop: Permanent Style, Marrkt and J.Girdwood

Read MoreNov 28th 2021

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be se...

The Sale Shop: Permanent Style, Marrkt and J.Girdwood

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be se...

Nov 28th 2021

Edward Sexton ready-to-wear: Hollywood-top trousers, shirts and knitwear

Read MoreDec 8th 2017

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...

Edward Sexton ready-to-wear: Hollywood-top trousers, shirts and knitwear

It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...

Dec 8th 2017

Baudoin & Lange women's shoes (and Luca Faloni, and Honorific)

Read MoreNov 24th 2017

A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...

Baudoin & Lange women's shoes (and Luca Faloni, and Honorific)

A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...

Nov 24th 2017

PS Presents '23: Arterton, LEJ, Marrkt, Fox and Rubato

Read MoreJan 27th 2023

March 1 update: Rubato and Permanent Style dates confirmed as March 29 to April 1 Rubato will be launching new products, bringing almost everything to try on, and a good range to buy as well Fox will be running different on different days of their e...

PS Presents '23: Arterton, LEJ, Marrkt, Fox and Rubato

March 1 update: Rubato and Permanent Style dates confirmed as March 29 to April 1 Rubato will be launching new products, bringing almost everything to try on, and a good range to buy as well Fox will be running different on different days of their e...

Jan 27th 2023

Introducing: The Fielding shearling coat

Read MoreNov 16th 2022

(NB: The Fielding is available to try in a couple of sizes in the PS pop-up, which runs from today until Saturday at 20 Savile Row. Details here.) Cromford Leather on London’s Chiltern Street make the most beautiful leather coats and jackets. The f...

Introducing: The Fielding shearling coat

(NB: The Fielding is available to try in a couple of sizes in the PS pop-up, which runs from today until Saturday at 20 Savile Row. Details here.) Cromford Leather on London’s Chiltern Street make the most beautiful leather coats and jackets. The f...

Nov 16th 2022

Christmas gift list 2017

Read MoreNov 29th 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Christmas gift list 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Nov 29th 2017

Esquire 'Five Fits' feature: Tonal shirts and jackets

Read MoreJan 4th 2023

Esquire magazine in the US recently profiled me for a column - their 'five fits' feature.  It's run by Christopher Fenimore, who has been into menswear for about the same time as I have, although he was a little younger when he started. It was fun t...

Esquire 'Five Fits' feature: Tonal shirts and jackets

Esquire magazine in the US recently profiled me for a column - their 'five fits' feature.  It's run by Christopher Fenimore, who has been into menswear for about the same time as I have, although he was a little younger when he started. It was fun t...

Jan 4th 2023

Well this is exciting

Read MoreFeb 2nd 2017

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row (the old Gary Anderson shop, s...

Well this is exciting

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row (the old Gary Anderson shop, s...

Feb 2nd 2017

Optimo bespoke felt hat: Review

Read MoreFeb 18th 2019

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different from what I had seen at other ...

Optimo bespoke felt hat: Review

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different from what I had seen at other ...

Feb 18th 2019

The Optimo hat factory, Chicago

Read MoreNov 8th 2019

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to.  Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted countryside.  Optimo is small and gorge...

The Optimo hat factory, Chicago

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to.  Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted countryside.  Optimo is small and gorge...

Nov 8th 2019

Everyday Denim shirts back in stock, and Lighter Denim for the first time

Read MoreMar 25th 2019

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as somethin...

Everyday Denim shirts back in stock, and Lighter Denim for the first time

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as somethin...

Mar 25th 2019

Introducing: The leather envelope folio

Read MoreFeb 25th 2019

Writing about this leather folio feels like a release more than anything else. It is the result of two years of work, back and forth, with the aim to produce a simple but beautiful hand-sewn envelope - in which to carry a phone, wallet, keys, headpho...

Introducing: The leather envelope folio

Writing about this leather folio feels like a release more than anything else. It is the result of two years of work, back and forth, with the aim to produce a simple but beautiful hand-sewn envelope - in which to carry a phone, wallet, keys, headpho...

Feb 25th 2019