The pop-up, the goods, and the opening party
Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were the words he used. It was the bes...
The pop-up, the goods, and the opening party
Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were the words he used. It was the bes...
The next pop-up shop - in Fortnum & Mason!
I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ask f...
The next pop-up shop - in Fortnum & Mason!
I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ask f...
The pop-up shop is back in September, with six new brands
I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same place, in the same format, as was so success...
The pop-up shop is back in September, with six new brands
I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same place, in the same format, as was so success...
Fox Brothers vintage cloth - available in the pop-up
I was keen to have a cloth company as one of the exhibitors in our Savile Row pop-up shop. There's nothing like picking cloth from full bolts, where you an drape it around yourself or simply see how a check looks at scale. Fox Brothers were perfec...
Fox Brothers vintage cloth - available in the pop-up
I was keen to have a cloth company as one of the exhibitors in our Savile Row pop-up shop. There's nothing like picking cloth from full bolts, where you an drape it around yourself or simply see how a check looks at scale. Fox Brothers were perfec...
The Armoury at the pop-up: College cardigan, 'Marc' coat and Real McCoy's T-shirts
The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything with Dick (Carroll) who has com...
The Armoury at the pop-up: College cardigan, 'Marc' coat and Real McCoy's T-shirts
The Armoury really inspired me (as it did many others) when it started out in Hong Kong, and I still get particularly excited about having them in the pop-up shop. I was in there yesterday, looking through everything with Dick (Carroll) who has com...
Pop-up shop: The brands and the opening party
Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers to come to the opening party on...
Pop-up shop: The brands and the opening party
Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers to come to the opening party on...
Edward Green pop-up sale, from Thursday
The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...
Edward Green pop-up sale, from Thursday
The Edward Green pop-up sale is always a popular one - in fact a reader asked me last week when it was going to be on. I can't reveal the dates until they are public unfortunately, but they now are. The sale will be held at the Truman Brewery, 8...
The best things from the pop-up: Bryceland’s, Colhay’s, and on to Scott and Masaru
This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or tried befo...
The best things from the pop-up: Bryceland’s, Colhay’s, and on to Scott and Masaru
This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or tried befo...
Savile Row pop-up shop: The opening party
There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...
Savile Row pop-up shop: The opening party
There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-...
Edward Green and Begg pop-up sale
Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...
Edward Green and Begg pop-up sale
Every year Edward Green does some kind of last-minute sale. In fact, just two weeks ago a reader asked when and where the next one would be. Well, it starts today - at the Old Truman Brewery just off Brick Lane.The sale is in conjunction with Begg...
The Merchant Fox: All the casual jackets reviewed
By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to contemplate weighty matters concern...
The Merchant Fox: All the casual jackets reviewed
By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to contemplate weighty matters concern...
Simon's sizing advice (winter)
Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advice and fetching sizes. I don’t know how s...
Simon's sizing advice (winter)
Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advice and fetching sizes. I don’t know how s...
Begg, J. Girdwood and The Rake (Chapal, Sciamat, 100 Hands, Norman Vilalta...)
The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...
Begg, J. Girdwood and The Rake (Chapal, Sciamat, 100 Hands, Norman Vilalta...)
The Rake’s online shop has grown so much in the past year that it’s been hard to squeeze things into their pop-up space. Even though they’re focusing on exclusives. The nice thing about this range is there’s something for everyone. So even ...
Bryceland’s: Sawtooth shirt review and range overview
One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...
Bryceland’s: Sawtooth shirt review and range overview
One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before we o...
Spring/Summer 24 on the Permanent Style shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Winter, an...
Spring/Summer 24 on the Permanent Style shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Winter, an...
Autumn/Winter 2024 on the PS Shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. We’ve included the information we have, but feel free to ask questions if you have them, as chances are someone else is thinking the s...
Autumn/Winter 2024 on the PS Shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. We’ve included the information we have, but feel free to ask questions if you have them, as chances are someone else is thinking the s...
Introducing: The Rider’s Raincoat
About eight months ago we made the decision to discontinue our trench coat in favour of something simpler and subtler. A few conversations with friends had brought up the issue, repeatedly, of not being able to find a really stylish but understated, ...
Introducing: The Rider’s Raincoat
About eight months ago we made the decision to discontinue our trench coat in favour of something simpler and subtler. A few conversations with friends had brought up the issue, repeatedly, of not being able to find a really stylish but understated, ...
Mohair cardigans and Rubato chinos
These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week. They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...
Mohair cardigans and Rubato chinos
These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week. They’re not exactly the same as the originals, which were a single pleat where this is a flat front ...
The steamy social experiment that is a PS party
I’ve learnt a couple of things about glass-fronted shops recently. One is they magnify heat: even on a cold day, an hour’s worth of afternoon sun heats up the space to an incredible degree. I’ve no idea how this is workable in the summer, but...
The steamy social experiment that is a PS party
I’ve learnt a couple of things about glass-fronted shops recently. One is they magnify heat: even on a cold day, an hour’s worth of afternoon sun heats up the space to an incredible degree. I’ve no idea how this is workable in the summer, but...
Edward Sexton ready-to-wear: Hollywood-top trousers, shirts and knitwear
It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...
Edward Sexton ready-to-wear: Hollywood-top trousers, shirts and knitwear
It’s been so fun swapping in brands every week or two during the pop-up shop. A lot of work, but fun: it feels like a different place, a slightly different atmosphere, every weekend. On Wednesday this week we exchanged The Armoury for Drop93 - ...
Baudoin & Lange women's shoes (and Luca Faloni, and Honorific)
A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...
Baudoin & Lange women's shoes (and Luca Faloni, and Honorific)
A few menswear shoemakers have expanded into women’s shoes in recent years. These shoes will generally be a lot better made than the other women’s shoes in the market, and not necessarily more expensive (given the designer mark ups on the latte...
The Rider’s Raincoat is back, in new beige and restocked khaki
The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the best macs. Happy to help on ...
The Rider’s Raincoat is back, in new beige and restocked khaki
The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the best macs. Happy to help on ...
The Suede Overshirt made-to-order programme
The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small numbers. The idea is that reader...
The Suede Overshirt made-to-order programme
The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small numbers. The idea is that reader...
We're coming back to New York (and bringing Seiji)
The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street, with J Mueser kindly letting ...
We're coming back to New York (and bringing Seiji)
The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street, with J Mueser kindly letting ...
Introducing: The Speciale hand-framed cotton sweater
I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on putting one on as the day cools down. They p...
Introducing: The Speciale hand-framed cotton sweater
I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on putting one on as the day cools down. They p...