I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be se...

The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stockholm to Bangkok, Dallas to Mel...

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row (the old Gary Anderson shop, s...

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different from what I had seen at other ...

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to.  Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted countryside.  Optimo is small and gorge...

Writing about this leather folio feels like a release more than anything else. It is the result of two years of work, back and forth, with the aim to produce a simple but beautiful hand-sewn envelope - in which to carry a phone, wallet, keys, headpho...

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as somethin...

Although some of our collaborations have been rather esoteric (purple slippers, cashmere ascots), the most satisfying Permanent Style products have always been wardrobe staples. Our next - available exclusively in the Savile Row pop-up shop from to...

Two of the brands in our pop-up shop that readers won’t be familiar with are Codis Maya and General Eyewear. I’ll cover both during the tenure of the shop, so readers understand who they are before going in - beginning today with Codis Maya. ...

Note: General Eyewear now has a store in Soho as well as the Camden HQ - details here. Choosing a block of acetate is not something I’d bet most people have done in their lives. And it’s tricky. Looking at a slab of coloured plastic, and imagin...

The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland & Sherry, and take place on ...

One of the nicest things about our last ‘Permanent Style Presents’ pop-up was getting to know Mike and Cody, from Red Rabbit and Wellema Hats respectively.  At a show like this you basically spend five full days together, talking about menswear,...

Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived in February, and went on sale ...

OK, so at the end of last year Permanent Style turned 15. We’ve been trying to think of ways to celebrate with as many people as possible, and this is the idea.  On Tuesday, June 27th, we will have an ‘open day’ at the pop-up shop, number 20 S...

“Oh, that is cosy.” “It's like being wrapped up in a big tweedy blanket.” “I could fall asleep in the corner like this.” I’ve never done a pop-up where I had the sample of a new release for people to try on, and could see their reaction...

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particularly nicely.  The overshirt is ...

Esquire magazine in the US recently profiled me for a column - their 'five fits' feature.  It's run by Christopher Fenimore, who has been into menswear for about the same time as I have, although he was a little younger when he started. It was fun t...

I began the companion piece to this one - looking at smart trousers - by saying that it was the hardest chapter to write in our Wardrobe Building series.  I was right. I thought this one would be harder, but it’s not. The problem with going fr...

I like wearing suits. Not only do I have a lot that I like wearing, but I continue to commission them – not as much as sports jackets, certainly, but consistently. It can be an issue knowing how to wear them without a tie though. I know I have a bi...

It’s very easy to feel burnt out in fashion, and in menswear too. So much ‘new’ is thrown at you, all the time, that you get used to the stimulation.  If at some point it stops hitting home, stops being refreshing and exciting, the reaction is...

I don't think I've ever written about this jacket before, which is odd as I've had it a few years and wear it fairly often.  It's the City Hunter 2 from The Armoury - their take on the traditional Spanish Teba jacket.  It has the distinctive lapel ...

Earlier this month I visited Seoul, to see some of the tailors I had been intrigued by but mostly seen from afar, and to visit some of the shops and brands. My impression was of a dynamic city – new development, new retail, every shop with a dis...

Fifteen years ago today, I was sitting in my office in Playhouse Yard, next to Blackfriars station, writing an article about structured finance transactions.  I remember it was very cold, much like today, though there had been no snow. My seat was a...

  By Lucas Nicholson I recently visited Los Angeles for the first time, and spent a very enjoyable week being proved wrong. Admittedly my hopes hadn’t been high for menswear in the city, but what I witnessed was wide appreciat...