The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the best macs.  Happy to help on ...

The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small numbers.  The idea is that reader...

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on t...

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent Style products here, or those ...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be se...

PS is planning to have a pop-up shop in London this autumn, but it won’t be until the beginning of November.  So, in the interim, our friends at William Crabtree & Sons have kindly offered to host some of the new outerwear - focusing on this b...

August Special is a new shoe brand - they launched online back in May - and it’s an interesting proposition I think. Comfortable versions of traditional shoes that have more style than most in that combination, and rugged styles that are actually m...

1. Snow Peak Boa Fleece jacket £220, Large If a Permanent Style reader wanted a good fleece - for park wear as much as mountain wear - this Snow Peak one ticks most of the boxes. It’s a nice style, in a good fleece, without any obvious branding an...

Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. The kind of person I was interviewing w...

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row (the old Gary Anderson shop, s...

I'm not sure whether it came across, but I was almost surprised by how much I liked the Optimo hats I saw in New York last October. It was the first time I had seen them first hand, and the felt was noticeably different from what I had seen at other ...

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to.  Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted countryside.  Optimo is small and gorge...

Writing about this leather folio feels like a release more than anything else. It is the result of two years of work, back and forth, with the aim to produce a simple but beautiful hand-sewn envelope - in which to carry a phone, wallet, keys, headpho...

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as somethin...

(NB: The Fielding is available to try in a couple of sizes in the PS pop-up, which runs from today until Saturday at 20 Savile Row. Details here.) Cromford Leather on London’s Chiltern Street make the most beautiful leather coats and jackets. The f...

Although some of our collaborations have been rather esoteric (purple slippers, cashmere ascots), the most satisfying Permanent Style products have always been wardrobe staples. Our next - available exclusively in the Savile Row pop-up shop from to...

Two of the brands in our pop-up shop that readers won’t be familiar with are Codis Maya and General Eyewear. I’ll cover both during the tenure of the shop, so readers understand who they are before going in - beginning today with Codis Maya. ...

Note: General Eyewear now has a store in Soho as well as the Camden HQ - details here. Choosing a block of acetate is not something I’d bet most people have done in their lives. And it’s tricky. Looking at a slab of coloured plastic, and imagin...

The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland & Sherry, and take place on ...

One of the nicest things about our last ‘Permanent Style Presents’ pop-up was getting to know Mike and Cody, from Red Rabbit and Wellema Hats respectively.  At a show like this you basically spend five full days together, talking about menswear,...

Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived in February, and went on sale ...

“Oh, that is cosy.” “It's like being wrapped up in a big tweedy blanket.” “I could fall asleep in the corner like this.” I’ve never done a pop-up where I had the sample of a new release for people to try on, and could see their reaction...

OK, so at the end of last year Permanent Style turned 15. We’ve been trying to think of ways to celebrate with as many people as possible, and this is the idea.  On Tuesday, June 27th, we will have an ‘open day’ at the pop-up shop, number 20 S...

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew making something that could be sm...

I like wearing suits. Not only do I have a lot that I like wearing, but I continue to commission them – not as much as sports jackets, certainly, but consistently. It can be an issue knowing how to wear them without a tie though. I know I have a bi...