The Boglioli and Caruso jackets at Trunk are my favourite range of casual alternatives to tailoring in London. There are several reasons why you might want a casual RTW jacket, including styling, cost and finishing. For me the biggest one is the ...

   Milan is the centre of the men’s fashion industry, yet as far as style is concerned, there are surprisingly few shops worth visiting. Via Montenapoleone, Via Della Spiga and the roads that run between them are all pleasant places to stroll....

I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side.The tailoring is essentially a ...

It is genuinely important that - if you can - you visit a UK shop and support it now they’re open again. Why? Because good retail offers something distinct that could easily be lost.  Let me explain the difference between a good menswear store and...

Next year I will publish a travel guide to the best men's stores around the world, with Thames & Hudson. Alongside the city chapters there will be interviews with well-travelled people in the menswear industry, highlighting their tips and insig...

Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability.  Today’s article is our first step. It sets out a definition of sustainability, and then a framework of all the fa...

There are more vintage shops in Japan than anywhere else. Particularly in Harajuku, the fashion area of Tokyo, and in Koenji, a district about 40 minutes from the centre.  But elsewhere too - Osaka, traditionally a fashion centre in Japan, has high-...

By Manish Puri Imagine a Venn diagram with three rings representing quality cloth, construction and design. If you buy an item of clothing that sits in one of those rings you’re still doing better than half the landfill-peddled-as-fashion you’ll ...

In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide, written by myself and photographer Jamie Ferguson.  The party, at Clutch Cafe, will run from 6-8pm and the books will be availabl...

The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stockholm to Bangkok, Dallas to Mel...

By Manish Puri In part one of this guide, I provided a brief history of chambray and why it became the de facto choice for work shirts, before turning my focus to shirts on the market that are reproductions of traditional US work shirt models. In thi...

Wool/silk/linen blends have been a favourite for summer jackets for many years, although in the UK they only started to be offered about 10 years ago.  More recently, English mills have also started offering their own versions, sometimes without one...

Crowley Vintage is a vintage shop in Brooklyn, New York with a more particular angle than most.  We’ve talked in the past about different types of vintage - those that focus on older or newer, on rarity or thrift - but there are few that focus on ...

In our voluminous Guide to Cloth series, we’ve already done an article on tweed. But that was about the history, the style and a little about the types. There was no mention of bunches. Today’s article takes on that introduction, fleshes out the...

Hopsack and similar materials are a good choice for summer blazers - sharp jackets usually made in smart colours, such as navy.  The materials don’t vary that much, even if the weaves themselves are different. A mesh in a classic menswear dark-nav...

Morning dress is an area I’ve always found fascinating, but never have occasion to wear myself. I do want to have some guidance on Permanent Style, however - so when Aleks Cvetkovic told me he was having morning dress made for the first time, I as...

This week we are launching another big project for Permanent Style: The Guide to Cloth.This has been a long time in the works, but we wanted to do it right.There is a lot of piecemeal information out there about cloths, yarns and weaves, but (for me)...

As men start to dress more casually, knitwear is becoming ever more important. It's more often the top layer of an outfit, and so holds greater responsibility to both flatter the wearer and reflect their style. It deserves proper, in-depth attentio...

By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many of the brands on Permanent Style r...

By Manish Puri Whilst soft tailoring is hardly a new concept, there’s something about unstructured tailoring that feels particularly in sync with modern life: it’s indisputably more casual, reframes imperfections as characteristics, is lighter in...

The key functional aspect of trouser cloth is the body that enables it to drape well and hold its shape. It should throw a nice, clean line down the leg, hold its crease, and recover from wrinkling when hung at the end of the day. Unfortunately, th...

This is the second in our series presenting all the cloth bunches currently available for bespoke, summarising what they contain and picking out our favourites. The summaries should help determine which bunches readers need to see, or request. And ...

When selecting a cloth for an overcoat, what should you look for? This might seem like a pretty easy question: you want warmth. That’s what an overcoat is for. But how much warmth, and where it comes from, are not straightforward. As with anyt...

This is the latest in our Guide to Cloth series - setting out the basics for what makes a good trouser, and the material options. The Guide has more in-depth articles on summer trousers, flannel, and other cloth basics. Available in the menu under 'G...

In some ways, summer trousers are more challenging than jackets in terms of cloth, and therefore more interesting. Trousers present the challenge of having something cool, but with enough body or crispness to hang straight. Jackets are less res...