Thoughts on A Presse (and fashion silhouettes)

April 27th 2026

I’ve found the recent growth of popularity in Japanese brand A Presse quite interesting. Because while there are lots of things I like and admire about the brand, it feels like it’s often misrepresented. A Presse is sometimes described a...

Thoughts on A Presse (and fashion silhouettes)

Match in comments:
I’m 6’3” 225 lbs and the A.Presse experience has been an experiment for me. Unlike The Real McCoys, who perpetually insist on sleeve lengths that accommodate an elf, A.Presse does have longer sleeves but the body l...

April 27th 2026

The Permanent Style awards 2025: Results

February 3rd 2025

Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results bel...

The Permanent Style awards 2025: Results

Match in comments:
Hello, Rory. It is sad that I only see your message months later, but I hope you will one day see mine. To put it simply, yes. Take into account that this is a take coming from someone who wants to invest in his clothes,...

February 3rd 2025