So close and yet so far: TV pundits at the FA Cup

April 18th 2022

The tailoring that four TV presenters were wearing this weekend - to host the first FA Cup semi-final - were an interesting illustration of what I think men find challenging in tailoring today. For non-English readers, the FA Cup is the big knockou...

So close and yet so far: TV pundits at the FA Cup

The tailoring that four TV presenters were wearing this weekend - to host the first FA Cup semi-final - were an interesting illustration of what I think men find challenging in tailoring today.  For non-English readers...

StyleApril 18th 2022

Smart/casual and high/low: How to dress like Oliv...

April 8th 2022

  I was surprised when I realised we hadn’t ever featured Oliver Dannefalk in our ‘How to dress like’ series, given I’ve admired his style for years, particularly since he launched Rubato with Carl Per...

Smart/casual and high/low: How to dress like Oliv...

  I was surprised when I realised we hadn’t ever featured Oliver Dannefalk in our ‘How to dress like’ series, given I’ve admired his style for years, particularly since he launched Rubato wit...

StyleApril 8th 2022

Reader profile: Andy

March 25th 2022

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life). He is passionate about clothing, ...

Reader profile: Andy

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life).  He...

Coats - HatsMarch 25th 2022

A collared cardigan under a jacket: Ciardi and Co...

March 9th 2022

In recent weeks I’ve been playing around with this button-through cardigan from Colhay’s. Initially I was sceptical as to whether I’d ever wear it tucked in - and afraid it was a little lightweight to wear untucked. The same fear ...

A collared cardigan under a jacket: Ciardi and Co...

In recent weeks I’ve been playing around with this button-through cardigan from Colhay’s.  Initially I was sceptical as to whether I’d ever wear it tucked in - and afraid it was a little lightweight to wear untuc...

Knitwear - StyleMarch 9th 2022

People to follow: Lesser-known Instagram accounts

March 7th 2022

The search function on Instagram can be a bit useless. No matter how many great, quality brands I engage with, most of what IG pushes at me is men in suits so tight they can barely breathe, and people doing silly stunts. Far more useful, often, is ...

People to follow: Lesser-known Instagram accounts

The search function on Instagram can be a bit useless.  No matter how many great, quality brands I engage with, most of what IG pushes at me is men in suits so tight they can barely breathe, and people doing silly stun...

StyleMarch 7th 2022

Sex appeal: Between vulnerability and confidence

February 28th 2022

*Updated: We've added a couple of images of creators rather than models - Luke and Nicolas* By André Larnyoh Over the Christmas holidays, I was stressing about what to wear to an event where the dress code was ‘cocktail attire’. I...

Sex appeal: Between vulnerability and confidence

*Updated: We've added a couple of images of creators rather than models - Luke and Nicolas* By André Larnyoh Over the Christmas holidays, I was stressing about what to wear to an event where the dress code was ‘cockt...

StyleFebruary 28th 2022

Reader profile: Daniel

February 14th 2022

Meet Daniel. A regular at the pop-up shop, and a man who knows more about wine glasses than you’d care to ask. It’s fair to say that Daniel appreciates good clothes, and knows what styles he likes. But he doesn’t obsess about it. ...

Reader profile: Daniel

Meet Daniel. A regular at the pop-up shop, and a man who knows more about wine glasses than you’d care to ask.  It’s fair to say that Daniel appreciates good clothes, and knows what styles he likes. But he doesn’...

Casual clothing - JacketsFebruary 14th 2022

Tonal dressing – with new Indulgent Shawl C...

January 21st 2022

Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for your patience, and for ridin...

Tonal dressing – with new Indulgent Shawl C...

Our Indulgent Shawl Cardigan doesn’t need much introduction.  Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for y...

Knitwear - ShoesJanuary 21st 2022

Reader profile: Mattia

January 17th 2022

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends, about their studies and the...

Reader profile: Mattia

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear.  I enjoyed talking to him, and his frien...

Denim - JacketsJanuary 17th 2022

Why I’m wearing more belts

January 5th 2022

In recent months I’ve been wearing belts more often, after years of hardly doing so at all. I never wore them with tailoring, preferring the clean, elegant look of an unfettered waistband with side adjustors. And I didn’t even wear the...

Why I’m wearing more belts

In recent months I’ve been wearing belts more often, after years of hardly doing so at all.  I never wore them with tailoring, preferring the clean, elegant look of an unfettered waistband with side adjustors.  And ...

Belts and wallets - StyleJanuary 5th 2022

Cocktail attire: An argument for a new type of ev...

December 31st 2021

Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years. We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, which was kind of Geordie, ...

Cocktail attire: An argument for a new type of ev...

Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years.  We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, whic...

Black tie - StyleDecember 31st 2021

Reader profile: Ben

December 10th 2021

I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together for Elia years ago. Ben and ...

Reader profile: Ben

I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together fo...

Jackets - StyleDecember 10th 2021

Richard Burke: Style hero

November 5th 2021

There’s this one outfit worn by the character Richard Burke in Friends , played by Tom Selleck, that has stayed with me for years. It’s in the penultimate episode of series six. Richard comes to Monica’s restaurant to try and win ...

Richard Burke: Style hero

There’s this one outfit worn by the character Richard Burke in Friends , played by Tom Selleck, that has stayed with me for years.  It’s in the penultimate episode of series six. Richard comes to Monica’s restaur...

StyleNovember 5th 2021

Reader Profile: Andrew

October 27th 2021

This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish , who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. And the s...

Reader Profile: Andrew

This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish , who enthused about Russian watches and recommended that readers should start building a wardrobe...

Jackets - StyleOctober 27th 2021

Be open minded. Or, what is style?

September 3rd 2021

I believe that core to understanding clothes, and perhaps even to enjoying them, is appreciating styles that are not your own. If you can’t, it closes you off to dozens of ideas - something as simple as the shape of a sleeve, or a colour comb...

Be open minded. Or, what is style?

I believe that core to understanding clothes, and perhaps even to enjoying them, is appreciating styles that are not your own.  If you can’t, it closes you off to dozens of ideas - something as simple as the shape of...

StyleSeptember 3rd 2021

Playing around with white bucks

August 4th 2021

During sunny weather in the past few weeks, I've been playing around with these old shoes from Lodger, the shoe shop that used to be on Clifford Street in London, and where I first started writing about menswear . The shoes were a recreation of a 1...

Playing around with white bucks

During sunny weather in the past few weeks, I've been playing around with these old shoes from Lodger, the shoe shop that used to be on Clifford Street in London, and where I first started writing about menswear .  The...

Shoes - StyleAugust 4th 2021

Should you dress for yourself, or for others? 

July 14th 2021

Should you dress for yourself or for others? Unsurprisingly, the answer is both. Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate. Dressing purely to conform, other the other hand, i...

Should you dress for yourself, or for others? 

Should you dress for yourself or for others? Unsurprisingly, the answer is both.  Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate.  Dressing purely to ...

Style - July 14th 2021

A casual Summer capsule 

July 7th 2021

About a month ago, proper Summer started in the UK. Now I don’t define Summer by the solstice, the calendar, or even the moon. Summer, for me, is when it's so hot that it severely affects the clothes you can wear. Anything consistently above...

A casual Summer capsule 

About a month ago, proper Summer started in the UK.  Now I don’t define Summer by the solstice, the calendar, or even the moon. Summer, for me, is when it's so hot that it severely affects the clothes you can wear. ...

StyleJuly 7th 2021

How relevant is 80s Armani?

July 2nd 2021

By Tony Sylvester It might seem counterintuitive to be talking about past fads or subcultures on a platform named Permanent Style. But while it is certainly admirable for a man to build a wardrobe around the timeless and perennial, it would be fooli...

How relevant is 80s Armani?

By Tony Sylvester It might seem counterintuitive to be talking about past fads or subcultures on a platform named Permanent Style. But while it is certainly admirable for a man to build a wardrobe around the timeless an...

StyleJuly 2nd 2021

The rules and how to break them #10: Suits withou...

June 30th 2021

  This is a new installment in the series ‘ The rules and how to break them ’, which has been a little neglected in recent years. It’s a great little guide, exposing myths of menswear and calmly explaining the rationale be...

The rules and how to break them #10: Suits withou...

  This is a new installment in the series ‘ The rules and how to break them ’, which has been a little neglected in recent years.  It’s a great little guide, exposing myths of menswear and calmly explaining t...

Style - SuitsJune 30th 2021

Flash vs fuddy

June 18th 2021

Here's an idea. I reckon men face two, polarised dangers in their style that we haven't discussed before, or at least not formalised. O ne is being too flash or showy; the other is appearing too old-fashioned - a ‘fuddy duddy’. When guy...

Flash vs fuddy

Here's an idea. I reckon men face two, polarised dangers in their style that we haven't discussed before, or at least not formalised. O ne is being too flash or showy; the other is appearing too old-fashioned - a ‘fud...

StyleJune 18th 2021

The Western shirt four ways (with Begg & Co ...

June 14th 2021

One of the reasons Western and denim shirts have been so popular in recent years is their versatility. On the one hand, their conventional pale blue means they sit easily beneath all manner of jackets or suits, while adding an intentional, unexpect...

The Western shirt four ways (with Begg & Co ...

One of the reasons Western and denim shirts have been so popular in recent years is their versatility.  On the one hand, their conventional pale blue means they sit easily beneath all manner of jackets or suits, while ...

Shirts - StyleJune 14th 2021

The T-shirt under tailoring

May 26th 2021

I’ve never actively disliked T-shirts under tailoring. I just tend not to wear them myself and, when I have seen them worn, I think it can be done quite badly. Done well, wearing a T-shirt rather than a collared shirt can pleasingly subvert t...

The T-shirt under tailoring

I’ve never actively disliked T-shirts under tailoring. I just tend not to wear them myself and, when I have seen them worn, I think it can be done quite badly.  Done well, wearing a T-shirt rather than a collared shi...

Jackets - StyleMay 26th 2021

Tailoring and milsurp: How to dress like Ethan Wong

May 21st 2021

Like many men that feature in this ‘How to dress like’ series, I find the differences between how I and Ethan Wong dress just as interesting as the similarities. In fact more so. We have similar influences in classic menswear and vint...

Tailoring and milsurp: How to dress like Ethan Wong

    Like many men that feature in this ‘How to dress like’ series, I find the differences between how I and Ethan Wong dress just as interesting as the similarities. In fact more so. We have similar influences in c...

StyleMay 21st 2021

Learning to dress my body better

May 17th 2021

I've learnt many things over the past 13 years of writing Permanent Style, but one I've learnt most intimately is how different clothes suit my particular physique, and physiognomy. This does come up on PS, in articles about collar height perhaps, o...

Learning to dress my body better

I've learnt many things over the past 13 years of writing Permanent Style, but one I've learnt most intimately is how different clothes suit my particular physique, and physiognomy. This does come up on PS, in articles ...

StyleMay 17th 2021