Outfits I got wrong
Everyone gets stuff wrong. We all have outfits we look back on years later, and cringe. Fortunately, I believe this is something where you learn and progress. It is not a cycle of fashions, where every few years you wear something different, and di...
Outfits I got wrong
Everyone gets stuff wrong. We all have outfits we look back on years later, and cringe. Fortunately, I believe this is something where you learn and progress. It is not a cycle of fashions, where every few years you w...
The imagery that inspires me, by Oliver Dannefalk
This is a guest article by Rubato designer Oliver Dannefalk, explaining what the hell he was looking at all the time on his phone. And then showing to everyone. It is a description of how he works, what inspires him, and what keeps him de-stressed. ...
The imagery that inspires me, by Oliver Dannefalk
This is a guest article by Rubato designer Oliver Dannefalk, explaining what the hell he was looking at all the time on his phone. And then showing to everyone. It is a description of how he works, what inspires him, an...
The cold-colour capsule
I realised recently that an increasing number of my casual clothes fall into a narrow colour range. A good proportion of my favourite things - and certainly combinations - are a mix of brown, cream, black and grey. With some secondary colours at th...
The cold-colour capsule
I realised recently that an increasing number of my casual clothes fall into a narrow colour range. A good proportion of my favourite things - and certainly combinations - are a mix of brown, cream, black and grey. Wi...
The style and price of Berg & Berg
I’ve always liked the way Andreas Larsson at Berg & Berg designs - and styles - the clothes for the brand. In particular, I think his approach to casual chic (I’m sticking with that term) is impressive: he consistently demonstra...
The style and price of Berg & Berg
I’ve always liked the way Andreas Larsson at Berg & Berg designs - and styles - the clothes for the brand. In particular, I think his approach to casual chic (I’m sticking with that term) is impressive: he con...
Colour in the city: How to dress like Jean-Manuel...
I asked Jean-Manuel Moreau to be the next chapter in our ‘ How to dress like’ series specifically because of the way he wears colour. Creating jacket/trouser/shirt/shoe combinations that feel new and interesting, yet remain mo...
Colour in the city: How to dress like Jean-Manuel...
I asked Jean-Manuel Moreau to be the next chapter in our ‘ How to dress like’ series specifically because of the way he wears colour. Creating jacket/trouser/shirt/shoe combinations that feel new and interes...
The formal tieless jacket – with Steven Hit...
How smart can you be without a suit or tie? Formality in tailoring is often discussed in terms of these two things. And it is true that wearing a suit rather than a jacket, and a tie rather than an open-necked shirt, will usually be smarter. But i...
The formal tieless jacket – with Steven Hit...
How smart can you be without a suit or tie? Formality in tailoring is often discussed in terms of these two things. And it is true that wearing a suit rather than a jacket, and a tie rather than an open-necked shirt, ...
Workwear and tailoring: How to dress like Willy Wang
I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s retailer.) I had followe...
Workwear and tailoring: How to dress like Willy Wang
I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s retail...
Honing your style
Over the years, it’s noticeable that even the most fashionable, the most clothes-obsessed of men tend to narrow their tastes. It takes decades, and often involves a lot of experimentation in their 20s and 30s. But by the time they reach 40 or...
Honing your style
Over the years, it’s noticeable that even the most fashionable, the most clothes-obsessed of men tend to narrow their tastes. It takes decades, and often involves a lot of experimentation in their 20s and 30s. But b...
Navy jacket and jeans (with recommended cloths)
A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels. So I thought I’d shoot this example from Solito, which Luigi made me last year but which I've ...
Navy jacket and jeans (with recommended cloths)
A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels. So I thought I’d shoot this example from Solito, which Luigi made m...
How to wear a cream jacket
A cream jacket is more useful than you might think. Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year. This post describes, and illustrates, three ways I&am...
How to wear a cream jacket
A cream jacket is more useful than you might think. Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year. This post describes, an...
Lockdown looks: What I really wore at home
Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...
Lockdown looks: What I really wore at home
Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combina...
The accidental columnist: A conversation with Rob...
Robert Armstrong is the US Finance Editor at the Financial Times . He has also been their Chief Editorial Writer and edited the Lex column. In the midst of all this international finance, he has also fallen into the role of FT menswear columnist. I...
The accidental columnist: A conversation with Rob...
Robert Armstrong is the US Finance Editor at the Financial Times . He has also been their Chief Editorial Writer and edited the Lex column. In the midst of all this international finance, he has also fallen into the r...
Wearing red – with L’Etiquette
The fourth issue of L’Etiquette came out last week, and it remains the best menswear magazine in the world for me. (See previous article here for an explanation why.) We’re honoured to be the only website permitted to translate and repub...
Wearing red – with L’Etiquette
The fourth issue of L’Etiquette came out last week, and it remains the best menswear magazine in the world for me. (See previous article here for an explanation why.) We’re honoured to be the only website permitted ...
Summer smart/casual: Three looks, three levels of...
Last week I explained why I find the knit polo shirt to be such a fundamental part of my summer wardrobe. This week, I’m using that polo and a pair of cream linen trousers as the basis for three different looks – three dif...
Summer smart/casual: Three looks, three levels of...
Last week I explained why I find the knit polo shirt to be such a fundamental part of my summer wardrobe. This week, I’m using that polo and a pair of cream linen trousers as the basis for three different look...
Video question: How can I dress up without a suit?
One of the things I enjoy most about Permanent Style is the comments from readers. It’s like each article is a new thread in a forum, with subject raised and then comments, experiences and questions all following, vastly enriching t...
Video question: How can I dress up without a suit?
One of the things I enjoy most about Permanent Style is the comments from readers. It’s like each article is a new thread in a forum, with subject raised and then comments, experiences and questions all follow...
The unexpected inspiration of Ralph Lauren womens...
Something that I find often surprises readers is how much the brands they admire are influenced by womenswear. It’s a topic we discussed briefly with Saman Amel last year, with Dag and Saman talking about old collections that inspired them, m...
The unexpected inspiration of Ralph Lauren womens...
Something that I find often surprises readers is how much the brands they admire are influenced by womenswear. It’s a topic we discussed briefly with Saman Amel last year, with Dag and Saman talking about old collec...
Why I rarely wear a pocket square today (and what...
The pocket square, or handkerchief, is an interesting indicator of how dapper clothing has trended in the past 15 years. Broadly speaking, the late 1990s were all about business casual and the dotcom boom. Silicon Valley was not concerned with dres...
Why I rarely wear a pocket square today (and what...
The pocket square, or handkerchief, is an interesting indicator of how dapper clothing has trended in the past 15 years. Broadly speaking, the late 1990s were all about business casual and the dotcom boom. Silicon Val...
Don your highborn cloak: Ralph Lauren, saviour?
I recently finished reading In His Own Fashion , the official biography of Ralph Lauren, which Alan Flusser kindly gave me last year. I’d recommend it to anyone - it’s both interesting as a history of fashion in the past 50 years, and i...
Don your highborn cloak: Ralph Lauren, saviour?
I recently finished reading In His Own Fashion , the official biography of Ralph Lauren, which Alan Flusser kindly gave me last year. I’d recommend it to anyone - it’s both interesting as a history of fashion in t...
Light relief: Jamie’s clothes and style
OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perhaps looking at a few out...
Light relief: Jamie’s clothes and style
OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perha...
How to dress like Shuhei Nishiguchi (book on PS)
At Pitti back in January, Shuhei Nishiguchi – menswear director at Beams – kindly gave me a copy of his book, ‘Nishiguchi’s Closet’. I liked it immediately. It rationalised a lot of the outfits I&rsqu...
How to dress like Shuhei Nishiguchi (book on PS)
At Pitti back in January, Shuhei Nishiguchi – menswear director at Beams – kindly gave me a copy of his book, ‘Nishiguchi’s Closet’. I liked it immediately. It rationalised a lot of the outfits...
What I wear working from home
A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Permanent Style became...
What I wear working from home
A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...
Video: Audie Charles on swapping a shirt for a sw...
It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's view, men too often go fo...
Video: Audie Charles on swapping a shirt for a sw...
It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's...
What do women like?
Women’s best-dressed man of the year: Yukio Akamine Runners-up: Shuhei Nishiguchi, Adam Rogers Other nominees: Ethan Newton, Andreas Weinas, Jake Grantham, Bruce Boyer, Yasuto Kamoshita, Douglas Cordeaux, Chad Park This headline is a...
What do women like?
Women’s best-dressed man of the year: Yukio Akamine Runners-up: Shuhei Nishiguchi, Adam Rogers Other nominees: Ethan Newton, Andreas Weinas, Jake Grantham, Bruce Boyer, Yasuto Kamoshita, Douglas Cordeaux, Chad Park &nb...
Wearing black
Over the past year, I’ve gradually been wearing more black. Readers will have seen that in the recommendation of this Berg & Berg black shirt , for example, and these black cords . It's been particularly pronounced with shoes though, a...
Wearing black
Over the past year, I’ve gradually been wearing more black. Readers will have seen that in the recommendation of this Berg & Berg black shirt , for example, and these black cords . It's been particularly pronounce...
Wearing navy trousers as separates
I’ve generally cautioned in the past against wearing navy tailored trousers as separates, with a jacket. This is for a few reasons. First, I know from experience that it’s an option men often go for. They’re likely to already have...
Wearing navy trousers as separates
I’ve generally cautioned in the past against wearing navy tailored trousers as separates, with a jacket. This is for a few reasons. First, I know from experience that it’s an option men often go for. They’re lik...