If you only had five casual jackets – Summer

March 30th 2026

The Buck Mason belted-back chore coat Casual jackets and coats are one area we’ve yet to cover in our Wardrobe Building series . Mostly that’s because it’s such a huge topic – there are dozens of styles, from chores to blo...

If you only had five casual jackets – Summer

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Thanks Lawrence...

CoatsMarch 30th 2026

Clothes for long haul (City Mocs, Bryceland’s swe...

February 23rd 2026

I usually only ever wear sweatpants in two scenarios: one, at home, as something closer to pyjamas; and two, with actual sports clothing, such as travelling to the sports club in winter. Over the last couple of years however, Lucas and I have done ...

Clothes for long haul (City Mocs, Bryceland’s swe...

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Thanks John, yes I know those - I'm on a waitlist for when they come into Trunk! So pleased to hear they're that good. Boat shoes with smarter things like linen trousers is a tricky one. The Barth I think is a little too...

Casual clothingFebruary 23rd 2026

Four things I learned from the 2026 PS awards

February 13th 2026

The Permanent Style awards are always a fascinating snapshot of where readers are at, whether it’s the new brands they’re into, where they get inspiration, or just which sweater they wear every day. Some of the results can be added up, ...

Four things I learned from the 2026 PS awards

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As far as I am concerned, I ended up getting a Ten C fishtail parka in dark navy instread because I wanted something a bit more practical for when it actually rains (but the slightly shorter length is still a plus for go...

February 13th 2026

Black jeans: Exploring your style map

January 28th 2026

Five years ago, I’d never worn black jeans in my life. People didn’t really wear them when I was a kid, and until recently I didn’t really see them on people other than women and more fashion-forward guys. That slowly started to c...

Black jeans: Exploring your style map

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I would say it is very different in the rise in particular Philipp, less so but still very noticeably in the width. I would imagine you'd probably want one or the other...

DenimJanuary 28th 2026

What do you wear on a date?

December 31st 2025

A recent conversation we had with a few friends turned to the subject of what everyone wore on a first date. Some of us were long married, but we still had fresh memories (as had our partners) of what we wore. Others had dates the previous week. St...

What do you wear on a date?

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When I first met my wife, it was the middle of summer, we took a walk and had coffee. I wore white jeans, a navy chambray/linen shirt and navy superga trainers....

StyleDecember 31st 2025

Should all black tie be ‘creative’ black tie?

December 22nd 2025

Here’s a slightly controversial idea. I think there’s an argument that all black-tie events should be ‘creative’ or ‘alternative’ black tie - ones that actively encourage variations on the classic dress code, rath...

Should all black tie be ‘creative’ black tie?

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Hi Simon. Thanks I've got a cream colored silk shirt that I got for the evening. Maybe I'll try that....

Black tieDecember 22nd 2025

Patience and proportion: How to dress like Illya ...

November 19th 2025

By Manish Puri. Illya Sobtchak is a menswear photographer and head of marketing and production for London-based denim brand Blackhorse Lane Ateliers . I’ve long felt he would make a great addition to our ‘How to dress like’ series....

Patience and proportion: How to dress like Illya ...

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Hi Oliver Thank you so much! I really appreciate it 😊 I’ll keep doing my best and I hope you continue to enjoy 🙏🏾 Have a lovely week!...

StyleNovember 19th 2025

The cream of the crop: My favourite off-white shirts

August 13th 2025

By Manish Puri . Readers might have noticed that I’m quite fond of a light shirt. *Not honest enough. A breakthrough won’t come if you stay in denial* Readers, if I could be any animal I’d be a cat, the cat that got the cream&helli...

The cream of the crop: My favourite off-white shirts

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Thanks Bao!...

Casual clothingAugust 13th 2025

Who are my favourite made-to-measure tailors?

July 23rd 2025

A few readers asked for this piece after I did my article on my favourite bespoke tailors of all time last year. I haven’t tried as many made-to-measure as bespoke - 20 rather than 60 - but it’s still a good number in terms of pricing, s...

Who are my favourite made-to-measure tailors?

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No, he just uses Instagram or phoning the shop...

SuitsJuly 23rd 2025

My favourite way to wear a denim jacket

May 7th 2025

I’ve never worn denim jackets much. They’ve usually been an occasional item, an experimental alternative to the suede blousons or chore jackets I wear more. I think partly it’s about the styles I associate them with, which is chief...

My favourite way to wear a denim jacket

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Thanks. It's from TWC - The Workers Club. Not sure if they still sell it but it was nice...

Denim - StyleMay 7th 2025

On holiday in Japan

April 14th 2025

Hello lovely readers, Just a note to say I am on holiday in Japan this week so Manish will be taking over - as he did during both Easter and Summer last year, for a week each time. This means he will be penning the articles on Wednesday and Friday t...

On holiday in Japan

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Hi Manish, Funnily enough, I live in Singapore I’m no stranger to heat and humidity. I suppose im just vain enough to put up with some stuffiness in order to look good. And if drapers ever release an 8ply or a 10ply, I...

April 14th 2025

Dark Ivy

February 24th 2025

A friend referred to this outfit as ‘dark Ivy’ recently, and I liked the idea. Traditional Ivy style has much to recommend it today, particularly the way it mixes sportswear and tailoring together. I set out the ways I like that attitude...

Dark Ivy

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Thanks Brian...

Glasses and jewellery - StyleFebruary 24th 2025

A contrasting view: Mixing dark trousers with lig...

February 17th 2025

By Manish Puri . When I started to wear more tailored clothing - and it won’t surprise you to learn that coincided with when I began to read PS regularly - it seemed to me that the epitome of elegance was the ability to mix darker jackets with...

A contrasting view: Mixing dark trousers with lig...

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Glad to know I’m not the only one, Manish. This has always felt most like me, dark bottom, light top. I still do the opposite, but as gorgeous as they look on others I still haven’t committed to a pair of cream trous...

Style - TrousersFebruary 17th 2025

Assisi double-breasted navy blazer: Review

February 5th 2025

I’ve settled into a bit of a rhythm with Korean tailors Assisi now. I love their soft-but-elegant style, I trust their fit and execution, and I know their double-breasted in particular is something I wear the hell out of. So my next commissio...

Assisi double-breasted navy blazer: Review

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That material you mean? It's not as normal in brown, but yes it would be good. Look also at wool/silk/linens, and recommendations in the summer jackets guide...

JacketsFebruary 5th 2025

The Permanent Style awards 2025: Results

February 3rd 2025

Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results bel...

The Permanent Style awards 2025: Results

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Hello, Rory. It is sad that I only see your message months later, but I hope you will one day see mine. To put it simply, yes. Take into account that this is a take coming from someone who wants to invest in his clothes,...

February 3rd 2025

Packing for travelling between seasons: cold then...

January 10th 2025

When I travelled to Thailand last month, I had a slightly different packing challenge to usual: in London it was eight degrees (celsius) with cold drizzle; in Bangkok it was 30 degrees and balmy. Now I wouldn’t be outside in the UK that long ...

Packing for travelling between seasons: cold then...

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When I say black jeans at any time, I mean ones that are at least a little washed out, not flat black. The ones here are a little washed out, but not extremely and I find you don't need that...

StyleJanuary 10th 2025

The menswear and culture of Bangkok

December 20th 2024

I was in Thailand last week, holding an event at the shop Decorum, and I have to say I was impressed with the local menswear culture. I’ve travelled a fair bit round east Asia, but not much in the south-east – just Singapore many years a...

The menswear and culture of Bangkok

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Haha, I wouldn’t take an experience with Tanaka as any kind of indication as to how long something takes (or frankly, as to quality). The tailors I’ve worked with, including Toast Bespoke and Endel, order and receive...

December 20th 2024

Bryceland’s made-to-order chambray shirt: Review

December 11th 2024

Made-to-order services are useful with workwear shirts, where bespoke makers can rarely replicate the construction or the materials. We covered one such service recently, from The Anthology , and today we’re reviewing another, from Bryceland&r...

Bryceland’s made-to-order chambray shirt: Review

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1) I like the length, I think it's perfect personally 2) I don't think it feels like a tailored shirt, no...

ShirtsDecember 11th 2024

Hermes Sac a Depeches: How Great Things Age

November 20th 2024

We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas’s bag; I even prefer the wa...

Hermes Sac a Depeches: How Great Things Age

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I don't, sorry Frankie...

BagsNovember 20th 2024

Denim and tweed: My Scotland travel capsule 

November 15th 2024

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket that will go with both tailo...

Denim and tweed: My Scotland travel capsule 

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No, I didn't really experience much shrinking. You never get it really on ones like the Husbands because that light wash and fading has already been achieved by so much washing already. But the Rubato one I found fine as...

Denim - JacketsNovember 15th 2024

How to do double denim, and mixing rough and smooth

November 6th 2024

One of the things Jamie and I were keen to do with The Casual Style Guide was bring in comments from some of the people featured - what they thought about the outfits, rather than just us. So we approached five people, and asked them to give us a co...

How to do double denim, and mixing rough and smooth

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The double denim look seems to be stirring some controversy, but in my opinion it could work on colder and darker cloudy days sans loafers which look oddly out of place for the overall effect to work well. It couldn't be...

StyleNovember 6th 2024

Personal and practical: How to dress like Alex Natt

October 28th 2024

I’ve admired the style of photographer Alex Natt – who takes most of the pictures for Permanent Style these days – for several years. He’s not the kind of person to talk about it much, and he certainly doesn’t po...

Personal and practical: How to dress like Alex Natt

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Glad I read through the comments before asking this. Love these shoes, beautifully worn....

StyleOctober 28th 2024

Bryceland’s made-to-measure jacket: Review

September 20th 2024

Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great style, and significantly, a bespoke ...

Bryceland’s made-to-measure jacket: Review

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I have, but I didn't look too closely at the sizing to be honest as the style wasn't for me....

JacketsSeptember 20th 2024

How I learned to love shorts

August 19th 2024

By André Larnyoh. Recently I’ve been pining for the summer of 2022. Remember that one? Temperatures got to around 40 degrees and everyone was encouraged to stay indoors - something I did not do because Tooting Lido was just too inviting...

How I learned to love shorts

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Done...

Casual clothingAugust 19th 2024

Outfits that define my week: Video with Bucherer

July 19th 2024

The watch company Bucherer recently made a 'Day in the Life' video about me, which they shared on their social media and I've included below. It includes some nice points about Permanent Style - how proud I am of the community it's become over the y...

Outfits that define my week: Video with Bucherer

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I'm not a foodie (Lucas will be able to say more) but I really like it. Nice relaxed atmosphere, good food and cocktails...

StyleJuly 19th 2024