Introducing: The PS short-sleeved shirt
Last Summer, I had coffee with a friend on a hot afternoon in Mayfair. Sitting outside a pavement cafe, he was wearing loafers, a beautifully tailored trousers and - to my surprise - a short-sleeved shirt. I’ve never really liked short sleeve...
Introducing: The PS short-sleeved shirt
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It's actually a small, but look carefully at the measurements, the fit has changed a little over the years...
My journey in perfume
A couple of weeks ago I cleared out a lot of perfumes sitting in our bathroom cabinet. The cabinet is actually a tall, vintage piece, originally for a dining room. It has drawers in the bottom where we keep towels and sheets, and shelves in the top...
My journey in perfume
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Yes Yannis, very true...
Workwear and tailoring: How to dress like Willy Wang
I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s retailer.) I had followe...
Workwear and tailoring: How to dress like Willy Wang
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yes - it's linked in the article...
How to launch a menswear brand
Despite the uncertainty in the world right now - and the economy in particular - it has never been easier to launch a brand. Indeed, I suspect that in the next couple of years most of the new, interesting designs will come from small start-ups, rath...
How to launch a menswear brand
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I disagree. A year or so ago I bought a pair of Alden shell cord shoes for $70 on clearance. Last pair. Put them online for $400 and sold them in 6 seconds. Should have asked $500....
Lockdown looks: What I really wore at home
Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...
Lockdown looks: What I really wore at home
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It's hard sometimes to quantify precisely, because of the combination of gauge and ply - the gauge meaning it might be chunky hard but it's more loosely put together. Our shawl is a little like that....
Light relief: Jamie’s clothes and style
OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perhaps looking at a few out...
Light relief: Jamie’s clothes and style
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Good morning..Jamie is having fun ...being well dressed..bravo!!! Peace...
Wearing black
Over the past year, I’ve gradually been wearing more black. Readers will have seen that in the recommendation of this Berg & Berg black shirt , for example, and these black cords . It's been particularly pronounced with shoes though, a...
Wearing black
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I have one pair of black loafers in the Utah leather from EG, which does that pretty well of bridging smart and casual. I would also say, though, that I think a black calf can do the job as well, if it's not super-slim l...
Our Autumn/Winter Top 10, 2019
Welcome to our small but regular selection of interesting things this Autumn/Winter. As ever, this is a highly personal list, which makes it both idiosyncratic and entirely without commercial angle - no one can ever and will ever be able to pay to a...
Our Autumn/Winter Top 10, 2019
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I haven't seen that one in person. It looks nice though...
The pop-up shop is back in September, with six ne...
I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same place, in the same...
The pop-up shop is back in September, with six ne...
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Hi Jonathan, It's not I'm afraid, but this is all really useful. I did try a prototype of the sweater in grey but the melange is not great in a fine merino sweater like this - not like a normal mid-weight cashmere. Out o...
Dressing for complexion and skin colour: Should y...
High contrast Readers regularly ask about whether they should wear certain colours, and why certain clothes might appear to ‘wash them out’. My opinion has always been that skin colour and complexion is less important than most think. Th...
Dressing for complexion and skin colour: Should y...
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Well, in that case I'd say the event and propriety is the more important factor, as brown is less likely to be so...
Bryceland’s: Sawtooth shirt review and range over...
One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before w...
Bryceland’s: Sawtooth shirt review and range over...
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It was partly the fit and partly the small collar shape. I much preferred the other Bryceland's chambray and found I rarely wore that one, so I thought this one should go to a better home...
New pop-up shop – with Bryceland’s, O...
I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be featuring largely new brands...
New pop-up shop – with Bryceland’s, O...
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Yes it will Carl. Not currently, no......
Our Autumn/Winter Top 10, 2018
A reader commented on the last instalment of this list that it shaped his whole season’s shopping. No pressure then. Many of the ranges will feature in other coverage later in the year – particularly the ones I’ve alr...
Our Autumn/Winter Top 10, 2018
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Slim...
How I filter fashions
Fashions sweep through the world of classic menswear on a fairly regular basis – no matter how permanent we think our tastes and styles are. I find it pays to consider each carefully, and then over time decide which of three camps it falls int...
How I filter fashions
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Not sure you could quite, but you're right they're very expensive. A lot of it reflects the work that's gone into them, which is why you don't see anything quite like them anywhere else....
Hong Kong: A sartorial shopping guide
Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its vibrancy and international fl...
Hong Kong: A sartorial shopping guide
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Hi Max, Yes the list is fairly old now I'm afraid - we will update it. Attire House and AQ aren't open. For Prologue and Anthology, please check the two reviews of their tailoring...
The fashions of classic menswear
Although we sartorial enthusiasts aspire to style that lasts decades, not seasons, I think it's important to recognise the fashions we still follow. While we shun band T-shirts or 'ugly' trainers, we are still strongly influenced by our peers and th...
The fashions of classic menswear
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Nothing is really timeless - they go up and down over the decades just as lapel widths increase and decrease. But I like a slightly higher gorge, as it flatters the shoulders rather than the chest. And the absolute key i...
Best-dressed man 2018: Ethan Newton (or, how to d...
Best-Dressed Man of the Year: Ethan Newton Runners up: Andreas Weinas Yukio Akamine Noboru Kakuta Bruce Boyer Our Best-Dressed Man of the Year is Ethan Newton, founder of Bryceland’s Co – the store in Tokyo and now in Hong...
Best-dressed man 2018: Ethan Newton (or, how to d...
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Hi Christopher, Might I suggest Brooks Brothers or J. Press, or O'Connell's in Buffalo, NY? Brooks Brothers sells shirts off the rack that would definitely fit you, also suits and trousers in yr sizes. It is my understan...
Ambrosi ready-to-wear trousers
Last year, while in Japan at Bryceland's, Salvatore Ambrosi offered me two pairs of his new ready-to-wear trousers to try. Regular readers will remember that the bespoke trousers I had from Ambrosi the previous year suffered from consistency issues....
Ambrosi ready-to-wear trousers
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Yes it should be able to be corrected by letting out the hips a little, but it’s hard to give concrete advice remotely...
Retailers Symposium: The discussion
During my lifetime, there has been a steep fall in the quality and range of menswear retail around the world. Designer brands have expanded aggressively; independent multi-brand shops have closed; and department stores have often lost direction, fil...
Retailers Symposium: The discussion
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For me, Mike is just describing the competitive environment There will always be room for something that is new, different and better. Much more difficult for the Indie is how you sustain the business. A classic example ...
Ethan Newton’s Tokyo store – Brycelan...
I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side. The tailoring is essentia...
Ethan Newton’s Tokyo store – Brycelan...
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A vintage backpack, and a collaboration Brycelands did years ago with Frank Clegg, using some vintage cloth....
