Latest Post
How I wear a black leather jacket
December 3rd 2021I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn&r...
How I wear a black leather jacket
I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn&r...
Latest Posts
If you had five coats: A versatile selection
December 1st 2021As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casu...
If you had five coats: A versatile selection
As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casu...
Clutch chinos review: Soundman, Pherrows, Warehouse…
November 29th 2021This is the latest in a series of articles we are doing on well-made chinos. You can see the previous articles on a contents page here , and listed on the right of this article (on a desktop). Rather than look at one...
Clutch chinos review: Soundman, Pherrows, Warehouse…
This is the latest in a series of articles we are doing on well-made chinos. You can see the previous articles on a contents page here , and listed on the right of this article (on a desktop). Rather than look at one...
The Sale Shop: Permanent Style, Marrkt and J.Girdwood
November 28th 2021Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt...
The Sale Shop: Permanent Style, Marrkt and J.Girdwood
Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt...
The new Permanent Style x Cromford shearling coat
November 26th 2021During the recent pop-up shop on Savile Row, the most asked-about item was the Donegal Overcoat . The one most readers came in with (perhaps surprisingly) was the Nubuck Tote . But by far the most popular - to try on, st...
The new Permanent Style x Cromford shearling coat
During the recent pop-up shop on Savile Row, the most asked-about item was the Donegal Overcoat . The one most readers came in with (perhaps surprisingly) was the Nubuck Tote . But by far the most popular - to try on, st...
Turnbull & Asser: The Sustainability Framework
November 24th 2021This is the first article using our Sustainability Framework , which we set out on PS a couple of months ago. Its aim was to create a definition of environmental sustainability that could be used to talk to companies we ...
Turnbull & Asser: The Sustainability Framework
This is the first article using our Sustainability Framework , which we set out on PS a couple of months ago. Its aim was to create a definition of environmental sustainability that could be used to talk to companies we ...
Why does good knitwear pill?
November 22nd 2021Nobody wants pilling, so if your jumper pills it must be a sign of poor quality, right? Not necessarily. Finer, more luxurious knitwear is more delicate and takes more looking after. If you don’t care for it, ...
Why does good knitwear pill?
Nobody wants pilling, so if your jumper pills it must be a sign of poor quality, right? Not necessarily. Finer, more luxurious knitwear is more delicate and takes more looking after. If you don’t care for it, ...
How jeans can be repaired (and when they can’t)
November 19th 2021I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...
How jeans can be repaired (and when they can’t)
I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...
Christmas gift list 2021: Shawls, soap and Swan Songs
November 17th 2021It’s that time of the year again. So, with both apologies and thanks to readers that bemoaned the lack of this list last year, these are just a few of my favourite things... In these lists we try to go beyond mensw...
Christmas gift list 2021: Shawls, soap and Swan Songs
It’s that time of the year again. So, with both apologies and thanks to readers that bemoaned the lack of this list last year, these are just a few of my favourite things... In these lists we try to go beyond mensw...
The Willy Wonka wool room
November 15th 2021OK, so when I wrote last week about how Donegal yarn is spun, I left out the best bit. It was deliberate, as I thought this process deserved a post on its own. When Maureen at Donegal Yarns started our tour of the facto...
The Willy Wonka wool room
OK, so when I wrote last week about how Donegal yarn is spun, I left out the best bit. It was deliberate, as I thought this process deserved a post on its own. When Maureen at Donegal Yarns started our tour of the facto...
How my jacket style has changed
November 12th 2021In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , ...
How my jacket style has changed
In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , ...
Latest Posts Continued
Crockett & Jones ‘Harvard’ loafers: Review
November 10th 2021I’ve always recommended Crockett & Jones to readers over the years, as a solid, good-value English shoe. But I’ve only briefly owned a pair. I had some when I was in my twenties, but bought the wrong size...
Crockett & Jones ‘Harvard’ loafers: Review
I’ve always recommended Crockett & Jones to readers over the years, as a solid, good-value English shoe. But I’ve only briefly owned a pair. I had some when I was in my twenties, but bought the wrong size...
Repair, recycle and de-pill knitwear: Cashmere Circle
November 8th 2021One of the good things about writing about caring for clothes, is that it spurs me to be better at it myself. I’m not too bad at most things, by the standards of Permanent Style. I brush and put cream on my shoes;...
Repair, recycle and de-pill knitwear: Cashmere Circle
One of the good things about writing about caring for clothes, is that it spurs me to be better at it myself. I’m not too bad at most things, by the standards of Permanent Style. I brush and put cream on my shoes;...
Richard Burke: Style hero
November 5th 2021There’s this one outfit worn by the character Richard Burke in Friends , played by Tom Selleck, that has stayed with me for years. It’s in the penultimate episode of series six. Richard comes to Monica&rsquo...
Richard Burke: Style hero
There’s this one outfit worn by the character Richard Burke in Friends , played by Tom Selleck, that has stayed with me for years. It’s in the penultimate episode of series six. Richard comes to Monica&rsquo...
The Armoury’s ‘Dayware’ jackets reviewed
November 3rd 2021Unstructured jackets, or shirt-jackets, have become very popular in recent years, and The Armoury offers a bigger range than almost anyone else. So I thought it would be useful to review all of them together, and run th...
The Armoury’s ‘Dayware’ jackets reviewed
Unstructured jackets, or shirt-jackets, have become very popular in recent years, and The Armoury offers a bigger range than almost anyone else. So I thought it would be useful to review all of them together, and run th...
How Donegal yarn is made
November 1st 2021*Donegal Coat update: The first batch is ready and will be shipping out this week. A smaller second batch will go on sale next week. Use the form on the shop page to be added to the waiting list for that if you're intere...
How Donegal yarn is made
*Donegal Coat update: The first batch is ready and will be shipping out this week. A smaller second batch will go on sale next week. Use the form on the shop page to be added to the waiting list for that if you're intere...
The best things from the pop-up
October 29th 2021This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s product...
The best things from the pop-up
This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s product...
Instagram Stories
Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon
Latest Posts Continued
Reader Profile: Andrew
October 27th 2021This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish , who enthused about Russian watches and recommended that readers should start building a wardrobe ...
Reader Profile: Andrew
This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish , who enthused about Russian watches and recommended that readers should start building a wardrobe ...
Introducing: The Herringbone Donegal Overcoat
October 25th 2021This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after. The wait is also not over quite yet, though...
Introducing: The Herringbone Donegal Overcoat
This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after. The wait is also not over quite yet, though...
Updates: Pop-up from this Thursday afternoon
October 24th 2021Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All wel...
Updates: Pop-up from this Thursday afternoon
Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All wel...
Black tie among friends
October 22nd 2021By Tony Sylvester A couple of weekends ago, at the invitation of photographer Jamie Ferguson and writer Aleks Cvetkovic, a few friends got together for a weekend away in the Devonshire countryside. Obviously, social inv...
Black tie among friends
By Tony Sylvester A couple of weekends ago, at the invitation of photographer Jamie Ferguson and writer Aleks Cvetkovic, a few friends got together for a weekend away in the Devonshire countryside. Obviously, social inv...
The jackets I picked for winter
October 20th 2021A couple of weeks ago, when our little Indian summer here in the UK came to an end, I started the process of switching my wardrobe around for colder weather. I keep winter sweaters, roll necks, coats and heavy tweeds st...
The jackets I picked for winter
A couple of weeks ago, when our little Indian summer here in the UK came to an end, I started the process of switching my wardrobe around for colder weather. I keep winter sweaters, roll necks, coats and heavy tweeds st...
The guide to knitwear fibre: Wool, cashmere and cotton
October 18th 2021One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In ...
The guide to knitwear fibre: Wool, cashmere and cotton
One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In ...
Combray: Vintage, high-end menswear
October 15th 2021I find I’m particularly interested in vintage clothes at the moment. That may be because of their inherent character, or the fact it seems more sustainable, or just that I’ve had a lot of clothes over the ye...
Combray: Vintage, high-end menswear
I find I’m particularly interested in vintage clothes at the moment. That may be because of their inherent character, or the fact it seems more sustainable, or just that I’ve had a lot of clothes over the ye...
Brioni bespoke jacket and trousers: Review
October 13th 2021This Brioni jacket was made for me under their bespoke programme, using the London store on Bruton Street. We also made a pair of cotton trousers, which I cover lower down, and a shirt. In our previous article , I made ...
Brioni bespoke jacket and trousers: Review
This Brioni jacket was made for me under their bespoke programme, using the London store on Bruton Street. We also made a pair of cotton trousers, which I cover lower down, and a shirt. In our previous article , I made ...
Autumn/Winter Top 10: Wax, Ivy and secateurs
October 11th 2021This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily b...
Autumn/Winter Top 10: Wax, Ivy and secateurs
This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily b...
The pop-up is back! With Bryceland’s and more
October 8th 2021*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some ...
The pop-up is back! With Bryceland’s and more
*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some ...
Denim
How jeans can be repaired (and when they can’t)
November 19th 2021I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...
How jeans can be repaired (and when they can’t)
I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...
Autumn/Winter Top 10: Wax, Ivy and secateurs
October 11th 2021This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily b...
Autumn/Winter Top 10: Wax, Ivy and secateurs
This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily b...
What would I buy from Massimo Dutti?
September 1st 2021When is it worth buying the best possible quality, and when can you economise? This, of course, was part of the subject of my book The Finest Menswear in the World , which examined what constitutes ‘quality’...
What would I buy from Massimo Dutti?
When is it worth buying the best possible quality, and when can you economise? This, of course, was part of the subject of my book The Finest Menswear in the World , which examined what constitutes ‘quality’...
Reader Qs
Video chat: How to build a wardrobe from scratch
June 26th 2020This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: How to build a wardrobe from scratch
This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: Going to a maker for the first time
May 25th 2020I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Video chat: Going to a maker for the first time
I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Factory Visits
How cordovan is made, at Horween tannery, Chicago
December 6th 2019Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
How cordovan is made, at Horween tannery, Chicago
Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
Yves Salomon: re-using, remodelling fur
January 18th 2019Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Yves Salomon: re-using, remodelling fur
Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Frank Clegg, Fall River: Factory visit
January 2nd 2019It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Frank Clegg, Fall River: Factory visit
It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
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That’s very kind of you Zo, but even if some people see me like that, it’s not how I see myself, which is most important probably
How I wear a black leather jacket
Read the commentsThankfully the price for raw wool fleece is rising and the farmers can perhaps begin to make a return on their hard work and no longer have to compost all that unsaleable raw wool.
If you had five coats: A versatile selection
Read the commentsyes, chukkas would be good, though nice to have a loafer in there. And no, smarter slim loafers aren't such a good substitute - too smart
Men need a core casual wardrobe
Read the commentsThanks, will have a look
If you only had five jackets: A capsule collection
Read the commentsIt's a great business model! I wish more artisanal makers would learn from this. Over the years, I've seen too many artisans close shop in Italy, UK and US- not because their work isn't appreciated, but because it has become incredibly difficult to get potential…
The new Permanent Style x Cromford shearling coat
Read the commentsYou're certainly on the right lines Seth. My only thoughts would be, don't plan this out too much in advance. Get one, wear it for a few months, then get another, and see how they fit into your lifestyle. And, why no loafers? I would…
If you only had five shoes: A capsule collection
Read the comments