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How to dress like Shuhei Nishiguchi - book available

April 1st 2020

At Pitti back in January, Shuhei Nishiguchi - menswear director at Beams - kindly gave me a copy of his book, ‘Nishiguchi’s Closet’. I liked it immediately. It rationalised a lot of the outfits I&rsquo...

How to dress like Shuhei Nishiguchi - book available

At Pitti back in January, Shuhei Nishiguchi - menswear director at Beams - kindly gave me a copy of his book, ‘Nishiguchi’s Closet’. I liked it immediately. It rationalised a lot of the outfits I&rsquo...

StyleApril 1st 2020

Latest Posts

Video: How long should a jacket be?

March 30th 2020

This is the second in a series of videos in which we're looking at how a jacket should fit. The first one, here, was a summary of the basics on fit. In this second one, we look at the length of a jacket. This is the kind...

Video: How long should a jacket be?

This is the second in a series of videos in which we're looking at how a jacket should fit. The first one, here, was a summary of the basics on fit. In this second one, we look at the length of a jacket. This is the kind...

Suits - VideoMarch 30th 2020

How to deal with moths: Cleaning and smoke bombs

March 27th 2020

This is a personal article about the journey I’ve been on to counter clothes moths, and the regimen I’ve found that works. For anyone that would like a quick summary, it comprises: Fumigating at least once a ...

How to deal with moths: Cleaning and smoke bombs

This is a personal article about the journey I’ve been on to counter clothes moths, and the regimen I’ve found that works. For anyone that would like a quick summary, it comprises: Fumigating at least once a ...

Alterations and careMarch 27th 2020

The quality and style of Wellema hats

March 25th 2020

Everyone you speak to about Cody Wellema (above) agrees on two things. That he’s a lovely, lovely man. And that his hats are top notch. I can certainly attest to the former - and the latter I’ll cover when I...

The quality and style of Wellema hats

Everyone you speak to about Cody Wellema (above) agrees on two things. That he’s a lovely, lovely man. And that his hats are top notch. I can certainly attest to the former - and the latter I’ll cover when I...

HatsMarch 25th 2020

What I wear working from home

March 23rd 2020

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two,...

What I wear working from home

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two,...

StyleMarch 23rd 2020

Something to read

March 19th 2020

I’m sure this won’t be the first message you will have read about Covid-19, and how it affects what we do. But I think it’s worth setting out a view, even if it repeats what others have already - perhap...

Something to read

I’m sure this won’t be the first message you will have read about Covid-19, and how it affects what we do. But I think it’s worth setting out a view, even if it repeats what others have already - perhap...

March 19th 2020

The T-shirt under a shirt (and tailoring)

March 18th 2020

A couple of weeks ago, we looked at a relatively casual outfit - and how elements such as a baseball cap or bright knitwear could make classic menswear less formal, with some Ivy influences. Today I’d like to talk ...

The T-shirt under a shirt (and tailoring)

A couple of weeks ago, we looked at a relatively casual outfit - and how elements such as a baseball cap or bright knitwear could make classic menswear less formal, with some Ivy influences. Today I’d like to talk ...

Casual clothingMarch 18th 2020

Cloths of Spring/Summer 2020 - featuring Anglo-Italian

March 16th 2020

The headline news in this season’s round-up is the launch of Anglo-Italian cloth . That’s right, the shop that does MTM tailoring is also selling cloth that customers can take elsewhere to have made. The mo...

Cloths of Spring/Summer 2020 - featuring Anglo-Italian

The headline news in this season’s round-up is the launch of Anglo-Italian cloth . That’s right, the shop that does MTM tailoring is also selling cloth that customers can take elsewhere to have made. The mo...

ClothMarch 16th 2020

Pop-up shop postponed

March 15th 2020

I’m sad to say that this season’s Pop-Up Shop has had to be postponed, in view of the ongoing health crisis and travel restrictions. We tried so hard to make it work, not wanting to let down the brands that h...

Pop-up shop postponed

I’m sad to say that this season’s Pop-Up Shop has had to be postponed, in view of the ongoing health crisis and travel restrictions. We tried so hard to make it work, not wanting to let down the brands that h...

March 15th 2020

Introducing: The Madras linen

March 13th 2020

There is a certain preponderance among men to order bespoke shirts in loud checks. This must be the case, because most patterned materials offered for bespoke are bright and loud. Even though the ones available in a mil...

Introducing: The Madras linen

There is a certain preponderance among men to order bespoke shirts in loud checks. This must be the case, because most patterned materials offered for bespoke are bright and loud. Even though the ones available in a mil...

ShirtsMarch 13th 2020

Yohei Fukuda bespoke shoes: The style and shop today

March 11th 2020

Yohei Fukuda is one of the finest shoemakers in the world. And given his longevity - he set up on his own 12 years ago - he’s been at the forefront of Japan emerging as the primary world force in bespoke. But like...

Yohei Fukuda bespoke shoes: The style and shop today

Yohei Fukuda is one of the finest shoemakers in the world. And given his longevity - he set up on his own 12 years ago - he’s been at the forefront of Japan emerging as the primary world force in bespoke. But like...

ShoesMarch 11th 2020

Latest Posts Continued

Video: How a jacket should fit

March 9th 2020

This is the first in a series of three videos in which I look at how a jacket should fit. In this first one, we cover the basics around the jacket - front, back and side. It's a useful summary of the main points, and app...

Video: How a jacket should fit

This is the first in a series of three videos in which I look at how a jacket should fit. In this first one, we cover the basics around the jacket - front, back and side. It's a useful summary of the main points, and app...

Suits - VideoMarch 9th 2020

Shoes in wet weather: How to deal with rain and salt

March 6th 2020

In the past week, perhaps as it has been particularly wet here, I’ve had three comments from readers on old posts about dealing with soaking-wet shoes. Those old posts were never very comprehensive, so here is som...

Shoes in wet weather: How to deal with rain and salt

In the past week, perhaps as it has been particularly wet here, I’ve had three comments from readers on old posts about dealing with soaking-wet shoes. Those old posts were never very comprehensive, so here is som...

Alterations and care - ShoesMarch 6th 2020

Baseball cap, white jeans and Ivy: Pick and choose

March 4th 2020

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...

Baseball cap, white jeans and Ivy: Pick and choose

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...

Denim - HatsMarch 4th 2020

Artisan of the year 2020: Sartoria Ciardi

March 2nd 2020

Artisan of the year 2020: Sartoria Ciardi Enzo Ciardi has a lovely smile. It’s big (but then he’s big), it’s warm, it’s friendly. It’s extremely welcoming. And best of all, I can enjoy th...

Artisan of the year 2020: Sartoria Ciardi

Artisan of the year 2020: Sartoria Ciardi Enzo Ciardi has a lovely smile. It’s big (but then he’s big), it’s warm, it’s friendly. It’s extremely welcoming. And best of all, I can enjoy th...

March 2nd 2020

Tengri: Sustainable, luxurious yak fibre

February 28th 2020

Anyone that has been on or around Savile Row in the past year would have likely come across the force of nature that is Nancy Johnston (above), founder of Tengri, and her yak fibre. Nancy is a social worker, traveller a...

Tengri: Sustainable, luxurious yak fibre

Anyone that has been on or around Savile Row in the past year would have likely come across the force of nature that is Nancy Johnston (above), founder of Tengri, and her yak fibre. Nancy is a social worker, traveller a...

ClothFebruary 28th 2020

Grey and lilac: Ralph Lauren style, in Cifonelli

February 26th 2020

I’ve been looking at a lot of old Ralph Lauren imagery in recent months. Because of the 50th anniversary, but also because of the Ivy Style talk we did in New York , where everyone admitted some kind of debt to Ral...

Grey and lilac: Ralph Lauren style, in Cifonelli

I’ve been looking at a lot of old Ralph Lauren imagery in recent months. Because of the 50th anniversary, but also because of the Ivy Style talk we did in New York , where everyone admitted some kind of debt to Ral...

CoatsFebruary 26th 2020

Instagram Stories

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Latest Posts Continued

Pop-up 6 is coming! Discover the brands

February 24th 2020

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March. Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the fina...

Pop-up 6 is coming! Discover the brands

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March. Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the fina...

February 24th 2020

What makes quality in machine-made clothing?

February 21st 2020

Best investment product: Private White VC Runners up: Alden, Edward Green What makes one machine-made product better than another? At Permanent Style, the fact we cover mostly smart clothing, and mostly high-end, means...

What makes quality in machine-made clothing?

Best investment product: Private White VC Runners up: Alden, Edward Green What makes one machine-made product better than another? At Permanent Style, the fact we cover mostly smart clothing, and mostly high-end, means...

CoatsFebruary 21st 2020

Fashion and sustainability: Alex McIntosh interview

February 19th 2020

As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment. So through a friend, I got in touch wi...

Fashion and sustainability: Alex McIntosh interview

As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment. So through a friend, I got in touch wi...

February 19th 2020

Video: Audie Charles on swapping a shirt for a sweater

February 17th 2020

It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's ...

Video: Audie Charles on swapping a shirt for a sweater

It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's ...

Knitwear - StyleFebruary 17th 2020

Thom Sweeney checked jacket: Style breakdown

February 14th 2020

Thom Sweeney is a bit of an outlier in British tailoring. First because it’s a high-quality bespoke workshop with a stylish, effective ready-to-wear brand as well (something no one else seems able to achieve). ...

Thom Sweeney checked jacket: Style breakdown

Thom Sweeney is a bit of an outlier in British tailoring. First because it’s a high-quality bespoke workshop with a stylish, effective ready-to-wear brand as well (something no one else seems able to achieve). ...

JacketsFebruary 14th 2020

Introducing: The button-down Friday Polo

February 12th 2020

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo. That may be because there are more out...

Introducing: The button-down Friday Polo

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo. That may be because there are more out...

Casual clothingFebruary 12th 2020

Best menswear shop 2020: Dick’s, Edinburgh

February 10th 2020

Best UK menswear store outside London: Dick's, Edinburgh Runner's up: End, Kafka, Oi Polloi, Stewart Christie, Walker Slater, The Bureau, Aero Leather One of the loveliest things about the PS awards this year was the o...

Best menswear shop 2020: Dick’s, Edinburgh

Best UK menswear store outside London: Dick's, Edinburgh Runner's up: End, Kafka, Oi Polloi, Stewart Christie, Walker Slater, The Bureau, Aero Leather One of the loveliest things about the PS awards this year was the o...

KnitwearFebruary 10th 2020

What do women like?

February 7th 2020

Women’s best-dressed man of the year: Yukio Akamine Runners-up: Shuhei Nishiguchi, Adam Rogers Other nominees: Ethan Newton, Andreas Weinas, Jake Grantham, Bruce Boyer, Yasuto Kamoshita, Douglas Cordeaux, Chad Park...

What do women like?

Women’s best-dressed man of the year: Yukio Akamine Runners-up: Shuhei Nishiguchi, Adam Rogers Other nominees: Ethan Newton, Andreas Weinas, Jake Grantham, Bruce Boyer, Yasuto Kamoshita, Douglas Cordeaux, Chad Park...

StyleFebruary 7th 2020

How good is Uniqlo knitwear?

February 5th 2020

Best value product: Uniqlo merino knitwear Runners-up: Natalino trousers, SuitSupply tailoring When you buy Uniqlo knitwear rather than something more expensive, what are you getting? What is it about the product - rat...

How good is Uniqlo knitwear?

Best value product: Uniqlo merino knitwear Runners-up: Natalino trousers, SuitSupply tailoring When you buy Uniqlo knitwear rather than something more expensive, what are you getting? What is it about the product - rat...

KnitwearFebruary 5th 2020

Ascot Shoes ‘Kaan’ cordovan shoe: Review

February 3rd 2020

Last year Karl Chu offered to make me a pair of shoes under his Ascot Shoes label for review. I had known Karl (pictured below) for a while, but mostly through his hosting of bespoke shoemakers in London - such as Masar...

Ascot Shoes ‘Kaan’ cordovan shoe: Review

Last year Karl Chu offered to make me a pair of shoes under his Ascot Shoes label for review. I had known Karl (pictured below) for a while, but mostly through his hosting of bespoke shoemakers in London - such as Masar...

ShoesFebruary 3rd 2020

Denim

Baseball cap, white jeans and Ivy: Pick and choose

March 4th 2020

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...

Baseball cap, white jeans and Ivy: Pick and choose

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...

Denim - HatsMarch 4th 2020

The Trench Coat with casual wear

September 13th 2019

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...

The Trench Coat with casual wear

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...

Denim - HatsSeptember 13th 2019

The pop-up Week 1: Chats and coffee runs

September 11th 2019

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...

The pop-up Week 1: Chats and coffee runs

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...

Bags - ClothSeptember 11th 2019

Reader Qs

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Do I need black shoes (and if so, which?) – R...

August 6th 2015

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...

Do I need black shoes (and if so, which?) – R...

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...

Reader questions - ShoesAugust 6th 2015

The formality of trousers: Reader question

March 9th 2015

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...

The formality of trousers: Reader question

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...

Reader questions - StyleMarch 9th 2015

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019