Latest Post
Introducing: Everyday Lighter Denim
October 17th 2018It's that time of year, and new things are all arriving at once. Today it's a new, lighter shade of the Everyday Denim. Everyday Denim shirting went down really well with readers, both as fabric and finished shirts, and ...
Introducing: Everyday Lighter Denim
It's that time of year, and new things are all arriving at once. Today it's a new, lighter shade of the Everyday Denim. Everyday Denim shirting went down really well with readers, both as fabric and finished shirts, and ...
Latest Posts
How to polish shoes: Part 1, context and cream
October 15th 2018For the next in our series of practical videos, I wanted to tackle shoe polishing. But, also to present it in a way that was more discursive, and explained rather than just taught. Most videos on polishing just show one ...
How to polish shoes: Part 1, context and cream
For the next in our series of practical videos, I wanted to tackle shoe polishing. But, also to present it in a way that was more discursive, and explained rather than just taught. Most videos on polishing just show one ...
Nicola Cornacchia: Bread and murals in Puglia
October 12th 2018It’s easy to draw conclusions about a tailor from their surroundings. The big houses of Savile Row certainly benefit from this, in particular those with wonderful interiors like Huntsman or Anderson & Sheppard. But the...
Nicola Cornacchia: Bread and murals in Puglia
It’s easy to draw conclusions about a tailor from their surroundings. The big houses of Savile Row certainly benefit from this, in particular those with wonderful interiors like Huntsman or Anderson & Sheppard. But the...
Our Autumn/Winter Top 10, 2019
October 10th 2018A reader commented on the last instalment of this list that it shaped his whole season’s shopping. No pressure then. Many of the ranges will feature in other coverage later in the year – particularly the ones I...
Our Autumn/Winter Top 10, 2019
A reader commented on the last instalment of this list that it shaped his whole season’s shopping. No pressure then. Many of the ranges will feature in other coverage later in the year – particularly the ones I...
Charcoal donegal-tweed jacket – from Steven H...
October 8th 2018Charcoal is a surprisingly useful colour in an odd jacket. Great with muted tones of tan, green or brown, it's also dark enough to go with lighter grey flannels. And charcoal is my favourite colour to wear with cream tro...
Charcoal donegal-tweed jacket – from Steven H...
Charcoal is a surprisingly useful colour in an odd jacket. Great with muted tones of tan, green or brown, it's also dark enough to go with lighter grey flannels. And charcoal is my favourite colour to wear with cream tro...
Why I quit my job
October 5th 2018A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what Pe...
Why I quit my job
A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what Pe...
Now available: PS Oxford shirts
October 1st 2018“I’ve had my shirt in the PS Oxford fabric for three months now, and it’s worn in so nicely. It’s been worn once or twice a week, softened steadily, and now feels like an old friend.” I was going to start this ...
Now available: PS Oxford shirts
“I’ve had my shirt in the PS Oxford fabric for three months now, and it’s worn in so nicely. It’s been worn once or twice a week, softened steadily, and now feels like an old friend.” I was going to start this ...
The guide to cashmere and precious fibres
October 1st 2018Luxury fibres like cashmere or vicuna can make lovely, indulgent cloths for sports jackets. Having mostly stuck to linen, tweed or related mixes in recent years, I recently commissioned a jacket in 100% cashmere (from Ed...
The guide to cashmere and precious fibres
Luxury fibres like cashmere or vicuna can make lovely, indulgent cloths for sports jackets. Having mostly stuck to linen, tweed or related mixes in recent years, I recently commissioned a jacket in 100% cashmere (from Ed...
Dunhill leather and knitwear: Taste, style and fashion
September 28th 2018I’ve always had a particular fondness for Dunhill, ever since I visited the leather workshops in Walthamstow years ago for my book ‘Best of British’. They’ve also made several of my most lovely things, such as my...
Dunhill leather and knitwear: Taste, style and fashion
I’ve always had a particular fondness for Dunhill, ever since I visited the leather workshops in Walthamstow years ago for my book ‘Best of British’. They’ve also made several of my most lovely things, such as my...
Jacket and jeans: vintage cashmere from Eduardo de ...
September 26th 2018One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers. I’ve talked about this in the past, but in summary I find that for a jacket ...
Jacket and jeans: vintage cashmere from Eduardo de ...
One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers. I’ve talked about this in the past, but in summary I find that for a jacket ...
The New York Symposium – please RSVP!
September 24th 2018This is going to be exciting. Our first Symposium event outside Florence - and in New York alongside Budd and Anderson & Sheppard. The speakers are big names from across the range of menswear. We're all familiar with Sco...
The New York Symposium – please RSVP!
This is going to be exciting. Our first Symposium event outside Florence - and in New York alongside Budd and Anderson & Sheppard. The speakers are big names from across the range of menswear. We're all familiar with Sco...
Featured Post
How to buy ‘The Style Guide’
April 10th 2017Our new book, The Style Guide is available to buy online through Permanent Style and in 3X specialist menswear stores around the world. Copies will be arriving in the stores listed below on Thursday this week. Pleas...
How to buy ‘The Style Guide’
Our new book, The Style Guide is available to buy online through Permanent Style and in 3X specialist menswear stores around the world. Copies will be arriving in the stores listed below on Thursday this week. Pleas...
Latest Posts Continued
The guide to casual shirt fabrics
September 23rd 2018As work environments become increasingly casual, men are more in need of less formal shirts – usually worn without a tie, often with flannels or chinos. It’s fairly easy to see which styles of shirt are more cas...
The guide to casual shirt fabrics
As work environments become increasingly casual, men are more in need of less formal shirts – usually worn without a tie, often with flannels or chinos. It’s fairly easy to see which styles of shirt are more cas...
Should your belt match your shoes? (Or bag)
September 21st 2018This question might seem like an easy one, but I do get a lot of comments and emails about it, so I thought I’d lay it out in a post. No, in short, a leather belt and leather shoes do not have to match. But they should...
Should your belt match your shoes? (Or bag)
This question might seem like an easy one, but I do get a lot of comments and emails about it, so I thought I’d lay it out in a post. No, in short, a leather belt and leather shoes do not have to match. But they should...
Paris: Lafayette Saltiel, Kenjiro Suzuki, Ateliers ...
September 19th 2018Samuel Gassmann Last week I was in Paris for two days, catching up with old friends and artisans, and seeing a few new ones. One of the most interesting things was an interview with Lyne Cohen Solal, the new head of the ...
Paris: Lafayette Saltiel, Kenjiro Suzuki, Ateliers ...
Samuel Gassmann Last week I was in Paris for two days, catching up with old friends and artisans, and seeing a few new ones. One of the most interesting things was an interview with Lyne Cohen Solal, the new head of the ...
Camps de Luca pick-and-pick suit: Style Breakdown
September 17th 2018We are travelling gradually south in this series covering the styles of the finest tailors in the world. So having covered the major styles of London, we arrive in Paris – which is all close chests, roped shoulders...
Camps de Luca pick-and-pick suit: Style Breakdown
We are travelling gradually south in this series covering the styles of the finest tailors in the world. So having covered the major styles of London, we arrive in Paris – which is all close chests, roped shoulders...
How to hold trunk shows
September 14th 2018Last week a reader stopped me on the street. He asked me why a certain tailor, who will remain nameless, hadn’t yet returned to London for his next fitting – and wasn’t answering emails. I understand why he asked m...
How to hold trunk shows
Last week a reader stopped me on the street. He asked me why a certain tailor, who will remain nameless, hadn’t yet returned to London for his next fitting – and wasn’t answering emails. I understand why he asked m...
Sapayol bespoke leather jacket: Review
September 12th 2018Sapayol is an online leather-jacket company, offering made-to-measure pieces manufactured in Turkey. Like many start-ups, it was founded by a young guy who thought there was a hole in the market - but had no prior experi...
Sapayol bespoke leather jacket: Review
Sapayol is an online leather-jacket company, offering made-to-measure pieces manufactured in Turkey. Like many start-ups, it was founded by a young guy who thought there was a hole in the market - but had no prior experi...
Featured Post
The ‘Style Guide’ dinner: What is the e...
July 26th 2017Insert test Related posts The guide to summer jacket clothsJuly 24th 2017 - 0 CommentsRead More Marco Cerrato – the family trouser workshopJuly 21st 2017 - 29 CommentsRead More What I p...
The ‘Style Guide’ dinner: What is the e...
Insert test Related posts The guide to summer jacket clothsJuly 24th 2017 - 0 CommentsRead More Marco Cerrato – the family trouser workshopJuly 21st 2017 - 29 CommentsRead More What I p...
