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How I wear a black leather jacket

December 3rd 2021

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn&r...

How I wear a black leather jacket

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn&r...

December 3rd 2021

Latest Posts

If you had five coats: A versatile selection

December 1st 2021

As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casu...

If you had five coats: A versatile selection

As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casu...

CoatsDecember 1st 2021

Clutch chinos review: Soundman, Pherrows, Warehouse…

November 29th 2021

This is the latest in a series of articles we are doing on well-made chinos. You can see the previous articles on a contents page here , and listed on the right of this article (on a desktop). Rather than look at one...

Clutch chinos review: Soundman, Pherrows, Warehouse…

This is the latest in a series of articles we are doing on well-made chinos. You can see the previous articles on a contents page here , and listed on the right of this article (on a desktop). Rather than look at one...

Casual clothing - TrousersNovember 29th 2021

The Sale Shop: Permanent Style, Marrkt and J.Girdwood

November 28th 2021

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt...

The Sale Shop: Permanent Style, Marrkt and J.Girdwood

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt...

November 28th 2021

The new Permanent Style x Cromford shearling coat

November 26th 2021

During the recent pop-up shop on Savile Row, the most asked-about item was the Donegal Overcoat . The one most readers came in with (perhaps surprisingly) was the Nubuck Tote . But by far the most popular - to try on, st...

The new Permanent Style x Cromford shearling coat

During the recent pop-up shop on Savile Row, the most asked-about item was the Donegal Overcoat . The one most readers came in with (perhaps surprisingly) was the Nubuck Tote . But by far the most popular - to try on, st...

Casual clothing - CoatsNovember 26th 2021

Turnbull & Asser: The Sustainability Framework

November 24th 2021

This is the first article using our Sustainability Framework , which we set out on PS a couple of months ago. Its aim was to create a definition of environmental sustainability that could be used to talk to companies we ...

Turnbull & Asser: The Sustainability Framework

This is the first article using our Sustainability Framework , which we set out on PS a couple of months ago. Its aim was to create a definition of environmental sustainability that could be used to talk to companies we ...

ShirtsNovember 24th 2021

Why does good knitwear pill?

November 22nd 2021

Nobody wants pilling, so if your jumper pills it must be a sign of poor quality, right? Not necessarily. Finer, more luxurious knitwear is more delicate and takes more looking after. If you don’t care for it, ...

Why does good knitwear pill?

Nobody wants pilling, so if your jumper pills it must be a sign of poor quality, right? Not necessarily. Finer, more luxurious knitwear is more delicate and takes more looking after. If you don’t care for it, ...

KnitwearNovember 22nd 2021

How jeans can be repaired (and when they can’t)

November 19th 2021

I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...

How jeans can be repaired (and when they can’t)

I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...

DenimNovember 19th 2021

Christmas gift list 2021: Shawls, soap and Swan Songs

November 17th 2021

It’s that time of the year again. So, with both apologies and thanks to readers that bemoaned the lack of this list last year, these are just a few of my favourite things... In these lists we try to go beyond mensw...

Christmas gift list 2021: Shawls, soap and Swan Songs

It’s that time of the year again. So, with both apologies and thanks to readers that bemoaned the lack of this list last year, these are just a few of my favourite things... In these lists we try to go beyond mensw...

Casual clothing - HatsNovember 17th 2021

The Willy Wonka wool room

November 15th 2021

OK, so when I wrote last week about how Donegal yarn is spun, I left out the best bit. It was deliberate, as I thought this process deserved a post on its own. When Maureen at Donegal Yarns started our tour of the facto...

The Willy Wonka wool room

OK, so when I wrote last week about how Donegal yarn is spun, I left out the best bit. It was deliberate, as I thought this process deserved a post on its own. When Maureen at Donegal Yarns started our tour of the facto...

ClothNovember 15th 2021

How my jacket style has changed

November 12th 2021

In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , ...

How my jacket style has changed

In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , ...

November 12th 2021

Latest Posts Continued

Crockett & Jones ‘Harvard’ loafers: Review

November 10th 2021

I’ve always recommended Crockett & Jones to readers over the years, as a solid, good-value English shoe. But I’ve only briefly owned a pair. I had some when I was in my twenties, but bought the wrong size...

Crockett & Jones ‘Harvard’ loafers: Review

I’ve always recommended Crockett & Jones to readers over the years, as a solid, good-value English shoe. But I’ve only briefly owned a pair. I had some when I was in my twenties, but bought the wrong size...

ShoesNovember 10th 2021

Repair, recycle and de-pill knitwear: Cashmere Circle

November 8th 2021

One of the good things about writing about caring for clothes, is that it spurs me to be better at it myself. I’m not too bad at most things, by the standards of Permanent Style. I brush and put cream on my shoes;...

Repair, recycle and de-pill knitwear: Cashmere Circle

One of the good things about writing about caring for clothes, is that it spurs me to be better at it myself. I’m not too bad at most things, by the standards of Permanent Style. I brush and put cream on my shoes;...

KnitwearNovember 8th 2021

Richard Burke: Style hero

November 5th 2021

There’s this one outfit worn by the character Richard Burke in Friends , played by Tom Selleck, that has stayed with me for years. It’s in the penultimate episode of series six. Richard comes to Monica&rsquo...

Richard Burke: Style hero

There’s this one outfit worn by the character Richard Burke in Friends , played by Tom Selleck, that has stayed with me for years. It’s in the penultimate episode of series six. Richard comes to Monica&rsquo...

StyleNovember 5th 2021

The Armoury’s ‘Dayware’ jackets reviewed

November 3rd 2021

Unstructured jackets, or shirt-jackets, have become very popular in recent years, and The Armoury offers a bigger range than almost anyone else. So I thought it would be useful to review all of them together, and run th...

The Armoury’s ‘Dayware’ jackets reviewed

Unstructured jackets, or shirt-jackets, have become very popular in recent years, and The Armoury offers a bigger range than almost anyone else. So I thought it would be useful to review all of them together, and run th...

Casual clothing - JacketsNovember 3rd 2021

How Donegal yarn is made

November 1st 2021

*Donegal Coat update: The first batch is ready and will be shipping out this week. A smaller second batch will go on sale next week. Use the form on the shop page to be added to the waiting list for that if you're intere...

How Donegal yarn is made

*Donegal Coat update: The first batch is ready and will be shipping out this week. A smaller second batch will go on sale next week. Use the form on the shop page to be added to the waiting list for that if you're intere...

ClothNovember 1st 2021

The best things from the pop-up

October 29th 2021

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s product...

The best things from the pop-up

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s product...

October 29th 2021

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

Reader Profile: Andrew

October 27th 2021

This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish , who enthused about Russian watches and recommended that readers should start building a wardrobe ...

Reader Profile: Andrew

This is the third in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish , who enthused about Russian watches and recommended that readers should start building a wardrobe ...

Jackets - StyleOctober 27th 2021

Introducing: The Herringbone Donegal Overcoat

October 25th 2021

This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after. The wait is also not over quite yet, though...

Introducing: The Herringbone Donegal Overcoat

This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after. The wait is also not over quite yet, though...

CoatsOctober 25th 2021

Updates: Pop-up from this Thursday afternoon

October 24th 2021

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All wel...

Updates: Pop-up from this Thursday afternoon

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All wel...

October 24th 2021

Black tie among friends

October 22nd 2021

By Tony Sylvester A couple of weekends ago, at the invitation of photographer Jamie Ferguson and writer Aleks Cvetkovic, a few friends got together for a weekend away in the Devonshire countryside. Obviously, social inv...

Black tie among friends

By Tony Sylvester A couple of weekends ago, at the invitation of photographer Jamie Ferguson and writer Aleks Cvetkovic, a few friends got together for a weekend away in the Devonshire countryside. Obviously, social inv...

Black tieOctober 22nd 2021

The jackets I picked for winter

October 20th 2021

A couple of weeks ago, when our little Indian summer here in the UK came to an end, I started the process of switching my wardrobe around for colder weather. I keep winter sweaters, roll necks, coats and heavy tweeds st...

The jackets I picked for winter

A couple of weeks ago, when our little Indian summer here in the UK came to an end, I started the process of switching my wardrobe around for colder weather. I keep winter sweaters, roll necks, coats and heavy tweeds st...

JacketsOctober 20th 2021

The guide to knitwear fibre: Wool, cashmere and cotton

October 18th 2021

One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In ...

The guide to knitwear fibre: Wool, cashmere and cotton

One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In ...

KnitwearOctober 18th 2021

Combray: Vintage, high-end menswear

October 15th 2021

I find I’m particularly interested in vintage clothes at the moment. That may be because of their inherent character, or the fact it seems more sustainable, or just that I’ve had a lot of clothes over the ye...

Combray: Vintage, high-end menswear

I find I’m particularly interested in vintage clothes at the moment. That may be because of their inherent character, or the fact it seems more sustainable, or just that I’ve had a lot of clothes over the ye...

Bags - CoatsOctober 15th 2021

Brioni bespoke jacket and trousers: Review

October 13th 2021

This Brioni jacket was made for me under their bespoke programme, using the London store on Bruton Street. We also made a pair of cotton trousers, which I cover lower down, and a shirt. In our previous article , I made ...

Brioni bespoke jacket and trousers: Review

This Brioni jacket was made for me under their bespoke programme, using the London store on Bruton Street. We also made a pair of cotton trousers, which I cover lower down, and a shirt. In our previous article , I made ...

Jackets - TrousersOctober 13th 2021

Autumn/Winter Top 10: Wax, Ivy and secateurs

October 11th 2021

This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily b...

Autumn/Winter Top 10: Wax, Ivy and secateurs

This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily b...

Casual clothing - DenimOctober 11th 2021

The pop-up is back! With Bryceland’s and more

October 8th 2021

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some ...

The pop-up is back! With Bryceland’s and more

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some ...

October 8th 2021

Denim

How jeans can be repaired (and when they can’t)

November 19th 2021

I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...

How jeans can be repaired (and when they can’t)

I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...

DenimNovember 19th 2021

Autumn/Winter Top 10: Wax, Ivy and secateurs

October 11th 2021

This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily b...

Autumn/Winter Top 10: Wax, Ivy and secateurs

This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily b...

Casual clothing - DenimOctober 11th 2021

What would I buy from Massimo Dutti?

September 1st 2021

When is it worth buying the best possible quality, and when can you economise? This, of course, was part of the subject of my book The Finest Menswear in the World , which examined what constitutes ‘quality’...

What would I buy from Massimo Dutti?

When is it worth buying the best possible quality, and when can you economise? This, of course, was part of the subject of my book The Finest Menswear in the World , which examined what constitutes ‘quality’...

Denim - KnitwearSeptember 1st 2021

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019