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‘The Style Guide’ to launch at Fenwick ...

March 23rd 2017

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London.  The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'....

‘The Style Guide’ to launch at Fenwick ...

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London.  The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'....

StyleMarch 23rd 2017

Latest Posts

Cavalry twill for trousers

March 22nd 2017

Finding the right material for odd trousers - those worn with sports jackets rather than suits - is not easy.  The kind of smooth, worsted cloths you're used to wearing as part of a suit are too sleek and formal. Many ...

Cavalry twill for trousers

Finding the right material for odd trousers - those worn with sports jackets rather than suits - is not easy.  The kind of smooth, worsted cloths you're used to wearing as part of a suit are too sleek and formal. Many ...

Tailoring - TrousersMarch 22nd 2017

Friday Polo and Finest Knitwear update

March 21st 2017

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos.  Stock is running short, with just 28 pieces left and crewneck the most popula...

Friday Polo and Finest Knitwear update

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos.  Stock is running short, with just 28 pieces left and crewneck the most popula...

Casual wear - KnitwearMarch 21st 2017

Brand round-up: R. Culturi, Mes Chaussettes Rouges,...

March 20th 2017

1 R. Culturi There are many brands launching ties or handkerchiefs online these days, given it’s an easy area to try and express something new - and the lack of sizing makes it relatively easy to sell online. One that ...

Brand round-up: R. Culturi, Mes Chaussettes Rouges,...

1 R. Culturi There are many brands launching ties or handkerchiefs online these days, given it’s an easy area to try and express something new - and the lack of sizing makes it relatively easy to sell online. One that ...

Accessories - Casual wearMarch 20th 2017

How to stretch your sweaters (properly)

March 17th 2017

I've always rather liked domestic fixes to knitwear. Darning holes, removing pilling, slimming bodies: I've consistently practiced and written about them all over the years. (Posts at those links).  But being introduced...

How to stretch your sweaters (properly)

I've always rather liked domestic fixes to knitwear. Darning holes, removing pilling, slimming bodies: I've consistently practiced and written about them all over the years. (Posts at those links).  But being introduced...

Casual wear - KnitwearMarch 17th 2017

Stòffa: Beautiful, refined, made-to-measure (and no...

March 15th 2017

Last week, Agyesh Madan of Stòffa visited London for the first time, in a trunk show alongside Marcus Malmborg (Swedish agent for Eidos made-to-measure, among other things). Eidos is more of a known entity, and we will ...

Stòffa: Beautiful, refined, made-to-measure (and no...

Last week, Agyesh Madan of Stòffa visited London for the first time, in a trunk show alongside Marcus Malmborg (Swedish agent for Eidos made-to-measure, among other things). Eidos is more of a known entity, and we will ...

Accessories - BagsMarch 15th 2017

Robb Report: The beauty of bags, and Japanese artisans

March 14th 2017

The most recent issue of Robb Report UK included a couple of my pieces: a column singing the praises of good leather accessories, and a feature highlighting the Japanese artisans we visited last year.  I have reproduce...

Robb Report: The beauty of bags, and Japanese artisans

The most recent issue of Robb Report UK included a couple of my pieces: a column singing the praises of good leather accessories, and a feature highlighting the Japanese artisans we visited last year.  I have reproduce...

Accessories - BagsMarch 14th 2017

The Finest Knitwear – now available online

March 13th 2017

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we st...

The Finest Knitwear – now available online

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we st...

March 13th 2017

Superfines: The story of refining wool

March 9th 2017

Pop-up shop update: Sartoria Formosa are in the shop today, Friday and Saturday. Gennaro Formosa is on site, together with Gianluca Migliarotti – director of the ‘O Mast’ film among other things   Ther...

Superfines: The story of refining wool

Pop-up shop update: Sartoria Formosa are in the shop today, Friday and Saturday. Gennaro Formosa is on site, together with Gianluca Migliarotti – director of the ‘O Mast’ film among other things   Ther...

Cloth - TailoringMarch 9th 2017

Baudoin & Lange, Luca Faloni, Hanger Project a...

March 8th 2017

Over the past 10 days I have generally prioritised writing about new brands in our Savile Row pop-up shop.  But there are also new developments at makers you will be familiar with - Baudoin & Lange, Luca Faloni, Begg a...

Baudoin & Lange, Luca Faloni, Hanger Project a...

Over the past 10 days I have generally prioritised writing about new brands in our Savile Row pop-up shop.  But there are also new developments at makers you will be familiar with - Baudoin & Lange, Luca Faloni, Begg a...

Accessories - LoaferMarch 8th 2017

General Eyewear: bespoke and ready-made glasses, Ca...

March 7th 2017

General Eyewear has historically been a source of vintage inspiration for glasses, supplying designer brands and costume designers. But as it has starting selling its own products, the Camden house has become a strong so...

General Eyewear: bespoke and ready-made glasses, Ca...

General Eyewear has historically been a source of vintage inspiration for glasses, supplying designer brands and costume designers. But as it has starting selling its own products, the Camden house has become a strong so...

Accessories - GlassesMarch 7th 2017

Featured Post

Introducing: The trunk show calendar

September 13th 2016

Today we launch something rather different on Permanent Style: a live Trunk Show Calendar.The calendar is a central, coordinated listing of bespoke menswear trunk shows around the world. It lists, month by month, who is...

Introducing: The trunk show calendar

Today we launch something rather different on Permanent Style: a live Trunk Show Calendar.The calendar is a central, coordinated listing of bespoke menswear trunk shows around the world. It lists, month by month, who is...

September 13th 2016

Latest Posts Continued

British manufacturing: A talk at Private White

March 5th 2017

On Thursday this week I will be chairing a talk at the Private White VC store on Duke Street, Mayfair.  Featuring speakers from Edward Green, Inis Meain and Alice Made This alongside Private White, the talk will focus o...

British manufacturing: A talk at Private White

On Thursday this week I will be chairing a talk at the Private White VC store on Duke Street, Mayfair.  Featuring speakers from Edward Green, Inis Meain and Alice Made This alongside Private White, the talk will focus o...

March 5th 2017

Fox Brothers vintage cloth – available in the...

March 3rd 2017

Shop update: Sartoria Solito and Luca Avitabile shirts will be in the shop today and tomorrow for a trunk show.  They're pretty full already, but if you want to try and make an appointment, please contact l.a.shirtmaker...

Fox Brothers vintage cloth – available in the...

Shop update: Sartoria Solito and Luca Avitabile shirts will be in the shop today and tomorrow for a trunk show.  They're pretty full already, but if you want to try and make an appointment, please contact l.a.shirtmaker...

Cloth - TailoringMarch 3rd 2017

Savile Row pop-up shop: The opening party

March 2nd 2017

There was a point in my speech where I got a little emotional.  I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

Savile Row pop-up shop: The opening party

There was a point in my speech where I got a little emotional.  I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

March 2nd 2017

The Armoury: Do you know about the trousers?

March 1st 2017

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However,...

The Armoury: Do you know about the trousers?

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However,...

Accessories - BagsMarch 1st 2017

Codis Maya enamel cufflinks and jewellery

February 28th 2017

Pop-up Shop update: Lavabre Cadet gloves are in the shop today and tomorrow (Tuesday and Wednesday) for a trunk show.  And on Wednesday, Neapolitan tailor Elia Caliendo will also be in the shop for a one-day show. Pleas...

Codis Maya enamel cufflinks and jewellery

Pop-up Shop update: Lavabre Cadet gloves are in the shop today and tomorrow (Tuesday and Wednesday) for a trunk show.  And on Wednesday, Neapolitan tailor Elia Caliendo will also be in the shop for a one-day show. Pleas...

AccessoriesFebruary 28th 2017

Honorific: The Permanent Style valet stand

February 27th 2017

The reaction to the pop-up shop so far has been wonderful: hundreds of people through the door every day, both highly engaged, loyal readers and strollers-by interested in something so different on Savile Row.  The firs...

Honorific: The Permanent Style valet stand

The reaction to the pop-up shop so far has been wonderful: hundreds of people through the door every day, both highly engaged, loyal readers and strollers-by interested in something so different on Savile Row.  The firs...

AccessoriesFebruary 27th 2017

Featured Post

Collaboration: Made-to-order Lavabre Cadet gloves

November 9th 2016

**Brown and cork peccary now sold out. All other peccary colours and the other leathers still available**French storied manufacturer Lavabre Cadet makes the finest gloves I’ve ever worn - but they don’t have many out...

Collaboration: Made-to-order Lavabre Cadet gloves

**Brown and cork peccary now sold out. All other peccary colours and the other leathers still available**French storied manufacturer Lavabre Cadet makes the finest gloves I’ve ever worn - but they don’t have many out...

Accessories - GlovesNovember 9th 2016

Latest Posts Continued

We’re open!

February 24th 2017

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

We’re open!

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

February 24th 2017

Introducing: The Finest Knitwear

February 22nd 2017

Although some Permanent Style collaborations have been rather esoteric (purple slippers anyone?), the most satisfying have always been those that go on to become wardrobe staples. Our next - available exclusively in the ...

Introducing: The Finest Knitwear

Although some Permanent Style collaborations have been rather esoteric (purple slippers anyone?), the most satisfying have always been those that go on to become wardrobe staples. Our next - available exclusively in the ...

Casual wear - KnitwearFebruary 22nd 2017

Kimonos and their silk: Bespoke at Motoji, Tokyo

February 20th 2017

In the realm of classic menswear, silk is usually restricted to discussions of ties and handkerchiefs. There is the occasional silk facing, and silk-mix jacketing, but it rarely features alone in clothing.  It was fasci...

Kimonos and their silk: Bespoke at Motoji, Tokyo

In the realm of classic menswear, silk is usually restricted to discussions of ties and handkerchiefs. There is the occasional silk facing, and silk-mix jacketing, but it rarely features alone in clothing.  It was fasci...

Casual wearFebruary 20th 2017

Satoki Kawai of Sartoria Cresent: bespoke tailor, M...

February 17th 2017

Creare - to create Sentire - to feel  For Japanese tailor Satoki Kawai, these are the two most important things about making a piece of clothing - and are the reason his tailoring house combines the two in its portmante...

Satoki Kawai of Sartoria Cresent: bespoke tailor, M...

Creare - to create Sentire - to feel  For Japanese tailor Satoki Kawai, these are the two most important things about making a piece of clothing - and are the reason his tailoring house combines the two in its portmante...

Finding a tailor - TailoringFebruary 17th 2017

Building a wardrobe: Shoes

February 15th 2017

As the last post on building a wardrobe - focused on Neapolitan tailoring - proved popular, I thought I'd do a second looking at shoes. But rather than look at my whole shoe collection, which numbers more than 40 pairs...

Building a wardrobe: Shoes

As the last post on building a wardrobe - focused on Neapolitan tailoring - proved popular, I thought I'd do a second looking at shoes. But rather than look at my whole shoe collection, which numbers more than 40 pairs...

ShoesFebruary 15th 2017

Cromford: Leather jacket alterations and bespoke

February 13th 2017

At the end of last year I got to know the new owners of the General Leather Company on Chiltern Street - now renamed Cromford Leather. This was exciting because they not only make leather and suede jackets on the premise...

Cromford: Leather jacket alterations and bespoke

At the end of last year I got to know the new owners of the General Leather Company on Chiltern Street - now renamed Cromford Leather. This was exciting because they not only make leather and suede jackets on the premise...

Casual jackets - Casual wearFebruary 13th 2017

Pop-up shop: The brands and the opening party

February 9th 2017

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands.  I also include an invitation, above, to any readers ...

Pop-up shop: The brands and the opening party

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands.  I also include an invitation, above, to any readers ...

February 9th 2017

Signor Francesco: bespoke tailor, Toronto

February 8th 2017

I have visited LeatherFoot in Toronto, Canada twice in the past year, and each time the aspect I have liked most is the on-site tailoring workshop. So few shops have crafts on-site, even though it gives them a direct con...

Signor Francesco: bespoke tailor, Toronto

I have visited LeatherFoot in Toronto, Canada twice in the past year, and each time the aspect I have liked most is the on-site tailoring workshop. So few shops have crafts on-site, even though it gives them a direct con...

Finding a tailor - TailoringFebruary 8th 2017

The Friday Polos are back in stock

February 6th 2017

Our ever-popular Friday Polos are back, in the four colours of navy, brown, green and light grey.  You can buy them on the shop page here. Please don't forget to include the size you want and the colour(s) in the notes ...

The Friday Polos are back in stock

Our ever-popular Friday Polos are back, in the four colours of navy, brown, green and light grey.  You can buy them on the shop page here. Please don't forget to include the size you want and the colour(s) in the notes ...

February 6th 2017

482,000 and counting

February 3rd 2017

Permanent Style has never been about the numbers.  It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing.  But it's always nice to see th...

482,000 and counting

Permanent Style has never been about the numbers.  It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing.  But it's always nice to see th...

Casual wearFebruary 3rd 2017

Denim

The Armoury: Do you know about the trousers?

March 1st 2017

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However,...

The Armoury: Do you know about the trousers?

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However,...

Accessories - BagsMarch 1st 2017

Ethan Newton’s Tokyo store – Bryceland&...

November 4th 2016

I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side. ...

Ethan Newton’s Tokyo store – Bryceland&...

I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side. ...

Bags - Casual jacketsNovember 4th 2016

Levi’s bespoke jeans – Update and 501st...

June 6th 2016

Two years ago, I wrote enthusiastically about the launch of Levi’s bespoke denim service - Lot No.1. Here was the prospect of getting perfectly fitting jeans, in exactly the cut you wanted, made by a Row-trained cutter...

Levi’s bespoke jeans – Update and 501st...

Two years ago, I wrote enthusiastically about the launch of Levi’s bespoke denim service - Lot No.1. Here was the prospect of getting perfectly fitting jeans, in exactly the cut you wanted, made by a Row-trained cutter...

Casual wear - DenimJune 6th 2016

Reader Qs

Do I need black shoes (and if so, which?) – R...

August 6th 2015

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. ...

Do I need black shoes (and if so, which?) – R...

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. ...

Derby - How toAugust 6th 2015

The formality of trousers: Reader question

March 9th 2015

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with trousers occas...

The formality of trousers: Reader question

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with trousers occas...

Reader questions - StyleMarch 9th 2015

How to wear a black necktie – reader question

February 11th 2015

Dear Simon,  Following your Calvo de Mora combination [above] What are your general guidelines to wearing a black necktie? Most of the time I see it paired with the classic ensemble of white shirt with a grey jacket/gr...

How to wear a black necktie – reader question

Dear Simon,  Following your Calvo de Mora combination [above] What are your general guidelines to wearing a black necktie? Most of the time I see it paired with the classic ensemble of white shirt with a grey jacket/gr...

Reader questions - Shirts and tiesFebruary 11th 2015

Factory Visits

The Dunhill archive

February 1st 2017

As 'heritage' has become more popular in recent years, brands have increasingly emphasised their longevity, their history and their traditions.  This has several issues. Most obviously, the brands that push this hardest...

The Dunhill archive

As 'heritage' has become more popular in recent years, brands have increasingly emphasised their longevity, their history and their traditions.  This has several issues. Most obviously, the brands that push this hardest...

Accessories - Casual wearFebruary 1st 2017

Johnston’s of Elgin: Factory visit

August 8th 2016

The following is an extract from my book Best of British: The Stories Behind Britain’s Iconic Brands , published by Prestel. Dedicated copies are available to buy here – Johnstons of Elgin It has survived two world ...

Johnston’s of Elgin: Factory visit

The following is an extract from my book Best of British: The Stories Behind Britain’s Iconic Brands , published by Prestel. Dedicated copies are available to buy here – Johnstons of Elgin It has survived two world ...

Casual wear - Factory visitsAugust 8th 2016

Sheep to shop – Private White in Manchester

February 20th 2016

This is a nice little video by Private White VC, the superb British brand and manufacturer. It’s heavy on atmosphere rather than craft details, but there’s a lot in there readers will identify with. It also ...

Sheep to shop – Private White in Manchester

This is a nice little video by Private White VC, the superb British brand and manufacturer. It’s heavy on atmosphere rather than craft details, but there’s a lot in there readers will identify with. It also ...

Casual wear - Factory visitsFebruary 20th 2016