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The Real McCoy’s: Modern authenticity, casual luxury

January 24th 2022

Although I’ve known The Real McCoy’s and been a customer for quite a long time, I’ve never really known the company itself very well. So it was niceduring a recent visit to the new shop in London to in...

The Real McCoy’s: Modern authenticity, casual luxury

Although I’ve known The Real McCoy’s and been a customer for quite a long time, I’ve never really known the company itself very well. So it was niceduring a recent visit to the new shop in London to in...

Casual clothing - KnitwearJanuary 24th 2022

Latest Posts

Tonal dressing - with the new grey Indulgent Shawl Cardigan

January 21st 2022

Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for...

Tonal dressing - with the new grey Indulgent Shawl Cardigan

Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for...

Knitwear - ShoesJanuary 21st 2022

Double denim – in new Anthology tweed jacket

January 19th 2022

Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...

Double denim – in new Anthology tweed jacket

Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...

Denim - JacketsJanuary 19th 2022

Reader profile: Mattia

January 17th 2022

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...

Reader profile: Mattia

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...

Denim - JacketsJanuary 17th 2022

Down parka from Nigel Cabourn: How great things age

January 14th 2022

Over the winter, quite a few readers have asked what I wear for very cold weather. If it’s formal, the answer is a simple variation on the coats we’ve already featured: a heavyweight overcoat like my 30oz f...

Down parka from Nigel Cabourn: How great things age

Over the winter, quite a few readers have asked what I wear for very cold weather. If it’s formal, the answer is a simple variation on the coats we’ve already featured: a heavyweight overcoat like my 30oz f...

Casual clothing - CoatsJanuary 14th 2022

PS Awards 2022: What are your favourite clothes, ever?

January 12th 2022

This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month. This year I thought we&...

PS Awards 2022: What are your favourite clothes, ever?

This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month. This year I thought we&...

January 12th 2022

Perro: The collection tried and reviewed

January 10th 2022

I don’t think Per and Rock (below) will mind me saying that when I first saw the products and looks coming from their new brand, Perro , they didn’t have a big impact on me. The two of them - previously at m...

Perro: The collection tried and reviewed

I don’t think Per and Rock (below) will mind me saying that when I first saw the products and looks coming from their new brand, Perro , they didn’t have a big impact on me. The two of them - previously at m...

Casual clothing - KnitwearJanuary 10th 2022

Linen, paisley and velvet interiors: de Le Cuona

January 7th 2022

I recently followed a thread of interest from shirtmaker Emma Willis, to the slow-woven fabric of her dressing gowns, to the company that produces them, de Le Cuona. It was a fairly speculative journey. I had no idea whe...

Linen, paisley and velvet interiors: de Le Cuona

I recently followed a thread of interest from shirtmaker Emma Willis, to the slow-woven fabric of her dressing gowns, to the company that produces them, de Le Cuona. It was a fairly speculative journey. I had no idea whe...

ClothJanuary 7th 2022

Why I’m wearing more belts

January 5th 2022

In recent months I’ve been wearing belts more often, after years of hardly doing so at all. I never wore them with tailoring, preferring the clean, elegant look of an unfettered waistband with side adjustors. And...

Why I’m wearing more belts

In recent months I’ve been wearing belts more often, after years of hardly doing so at all. I never wore them with tailoring, preferring the clean, elegant look of an unfettered waistband with side adjustors. And...

Belts and wallets - StyleJanuary 5th 2022

Resoling sneakers: Rforpeople and end-of-life

January 3rd 2022

People did different things over lockdown. Talking to Tommaso Melani, owner of Stefano Bemer shoes , it turns out he started resoling trainers. Stefano Bemer has a talented in-house team of shoemakers. They’ve mad...

Resoling sneakers: Rforpeople and end-of-life

People did different things over lockdown. Talking to Tommaso Melani, owner of Stefano Bemer shoes , it turns out he started resoling trainers. Stefano Bemer has a talented in-house team of shoemakers. They’ve mad...

ShoesJanuary 3rd 2022

Cocktail attire: An argument for new evening wear

December 31st 2021

Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years. We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, wh...

Cocktail attire: An argument for new evening wear

Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years. We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, wh...

Black tie - StyleDecember 31st 2021

Exactly. For me, the same applies to the great designers that have lasted, particularly Ralph Lauren. Unfortunately I find most of the men's line from Margaret Howell to be too square and shall we say 'naive'? Lots of large, square patch pockets. But the accessories…

How to wear trainers – 1: Design

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No, sorry, although we may do a pre-order if we can for the Autumn, so worth adding yourself to the waiting list

Tonal dressing – with new Indulgent Shawl Cardigan

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Yeah I've done that too. Was buying a coat from SEH Kelly, and asked to come to their showroom. They told me to order multiple sizes and colours and return what I don't want (or all). When you abuse the process for instagram photos, then…

The Real McCoy’s: Modern authenticity, casual luxury

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Yes, exactly. The trouser sits in the same place on your body, but it's a little higher above, so it changes the rise slightly without altering the fit

What are low, medium and high-rise trousers?

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Perfect, thanks Simon. As you may have seen, each year Luca gives you a 50 GBP discount off a 200+ GBP item if you complete their survey; a nice gesture that i will make the most of. Cheers.

Luca Faloni knitwear – a high-quality staple

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Dressing gowns I think depend a lot more on what you wear underneath them, and how warm you keep your house. If you do actually need them to keep warm, rather than just for modesty, then silk isn't much use.

Bespoke pyjamas – at Burgos, Madrid

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Latest Posts Continued

Edward Sexton flannel suit: Style breakdown

December 29th 2021

Edward Sexton is famous for bringing sexy, dramatic tailoring to Savile Row in the 1960s and 1970s, as head cutter for Tommy Nutter. Mick and Bianca Jagger in white suits, The Beatles crossing Abbey Road: these are the l...

Edward Sexton flannel suit: Style breakdown

Edward Sexton is famous for bringing sexy, dramatic tailoring to Savile Row in the 1960s and 1970s, as head cutter for Tommy Nutter. Mick and Bianca Jagger in white suits, The Beatles crossing Abbey Road: these are the l...

SuitsDecember 29th 2021

The colour fallacy

December 27th 2021

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of tra...

The colour fallacy

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of tra...

December 27th 2021

Merry Christmas (Eve)

December 24th 2021

Today, Permanent Style takes its traditional, annual day off - I know, a whole day! So stop reading this, go talk to a loved one, and stay away from screens. Unless it's to watch a gushy Christmas movie you can take a ch...

Merry Christmas (Eve)

Today, Permanent Style takes its traditional, annual day off - I know, a whole day! So stop reading this, go talk to a loved one, and stay away from screens. Unless it's to watch a gushy Christmas movie you can take a ch...

Black tieDecember 24th 2021

Lutays made-to-order jacket: Review

December 22nd 2021

Lutays is a French brand making casual jackets in a couture workshop in France. It was started by Jean-Baptiste Rosseeuw (above), whom readers might know from his previous job at glove maker Lavabre Cadet. JB - as he is...

Lutays made-to-order jacket: Review

Lutays is a French brand making casual jackets in a couture workshop in France. It was started by Jean-Baptiste Rosseeuw (above), whom readers might know from his previous job at glove maker Lavabre Cadet. JB - as he is...

JacketsDecember 22nd 2021

The styles of bow tie – and why they matter

December 20th 2021

I rarely wear a bow tie. Certainly never casually, and the number of black tie excuses has dwindled since I left my job in legal journalism. Back then there were several award ceremonies a year - we even threw four ours...

The styles of bow tie – and why they matter

I rarely wear a bow tie. Certainly never casually, and the number of black tie excuses has dwindled since I left my job in legal journalism. Back then there were several award ceremonies a year - we even threw four ours...

Black tie - TiesDecember 20th 2021

A visit to Molloy & Sons

December 17th 2021

Living in a city, it’s easy to become reliant on Google Maps. After all, it will tell you not only where things are, but how to get there, which train is fastest, and the branches of Pret a Manger along on the way....

A visit to Molloy & Sons

Living in a city, it’s easy to become reliant on Google Maps. After all, it will tell you not only where things are, but how to get there, which train is fastest, and the branches of Pret a Manger along on the way....

ClothDecember 17th 2021

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

The guide to Shetland sweaters: Part two, brands

December 15th 2021

By Manish Puri "In part one of this guide, we discussed the general styles and constructions of Shetland jumpers, which I hope helped provide context for which jumper is right for you and why. Now that you’ve eaten...

The guide to Shetland sweaters: Part two, brands

By Manish Puri "In part one of this guide, we discussed the general styles and constructions of Shetland jumpers, which I hope helped provide context for which jumper is right for you and why. Now that you’ve eaten...

KnitwearDecember 15th 2021

The guide to Shetland sweaters: Part one

December 13th 2021

By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many ...

The guide to Shetland sweaters: Part one

By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many ...

KnitwearDecember 13th 2021

Reader profile: Ben

December 10th 2021

I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together...

Reader profile: Ben

I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together...

Jackets - StyleDecember 10th 2021

Introducing: The Cashmere Rugby

December 8th 2021

*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new she...

Introducing: The Cashmere Rugby

*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new she...

KnitwearDecember 8th 2021

Chester Mox hand-sewn leather folio: Review

December 6th 2021

Chester Mox is Bellanie Salcedo, a leatherworker making saddle-stitched goods in Los Angeles, California. I’ve known Bellanie for several years, having first covered her on PS back in 2013 . Since then, however, he...

Chester Mox hand-sewn leather folio: Review

Chester Mox is Bellanie Salcedo, a leatherworker making saddle-stitched goods in Los Angeles, California. I’ve known Bellanie for several years, having first covered her on PS back in 2013 . Since then, however, he...

BagsDecember 6th 2021

How I wear a black leather jacket

December 3rd 2021

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn&r...

How I wear a black leather jacket

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn&r...

December 3rd 2021

If you had five coats: A versatile selection

December 1st 2021

As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casu...

If you had five coats: A versatile selection

As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casu...

CoatsDecember 1st 2021

Clutch chinos review: Soundman, Pherrows, Warehouse…

November 29th 2021

This is the latest in a series of articles we are doing on well-made chinos. You can see the previous articles on a contents page here , and listed on the right of this article (on a desktop). Rather than look at one...

Clutch chinos review: Soundman, Pherrows, Warehouse…

This is the latest in a series of articles we are doing on well-made chinos. You can see the previous articles on a contents page here , and listed on the right of this article (on a desktop). Rather than look at one...

Casual clothing - TrousersNovember 29th 2021

The Sale Shop: Permanent Style, Marrkt and J.Girdwood

November 28th 2021

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt...

The Sale Shop: Permanent Style, Marrkt and J.Girdwood

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt...

November 28th 2021

The new Permanent Style x Cromford shearling coat

November 26th 2021

*Note: The brown of this jacket is perhaps a little browner and lighter than the pictures suggest. A picture of the skin itself has been added at the bottom of this piece to demonstrate. Thanks* During the recent pop-up ...

The new Permanent Style x Cromford shearling coat

*Note: The brown of this jacket is perhaps a little browner and lighter than the pictures suggest. A picture of the skin itself has been added at the bottom of this piece to demonstrate. Thanks* During the recent pop-up ...

Casual clothing - CoatsNovember 26th 2021

Denim

Double denim – in new Anthology tweed jacket

January 19th 2022

Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...

Double denim – in new Anthology tweed jacket

Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...

Denim - JacketsJanuary 19th 2022

Reader profile: Mattia

January 17th 2022

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...

Reader profile: Mattia

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...

Denim - JacketsJanuary 17th 2022

How jeans can be repaired (and when they can’t)

November 19th 2021

I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...

How jeans can be repaired (and when they can’t)

I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...

DenimNovember 19th 2021

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019