Home

Latest Post

The Trench Coat with casual wear

September 13th 2019

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...

The Trench Coat with casual wear

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...

Denim - HatsSeptember 13th 2019

Latest Posts

The pop-up Week 1: Chats and coffee runs

September 11th 2019

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...

The pop-up Week 1: Chats and coffee runs

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...

Bags - ClothSeptember 11th 2019

Rubato knitwear: Easy elegance

September 9th 2019

Last week Swedish friends Oliver Dannefalk and Carl Pers (below) launched a small collection - mostly knitwear - called Rubato. I t’s tasteful, well-made, and (like many new brands today) fills a particular niche o...

Rubato knitwear: Easy elegance

Last week Swedish friends Oliver Dannefalk and Carl Pers (below) launched a small collection - mostly knitwear - called Rubato. I t’s tasteful, well-made, and (like many new brands today) fills a particular niche o...

KnitwearSeptember 9th 2019

If you only had five shoes: A capsule collection

September 6th 2019

This series of posts on building a core wardrobe has proved incredibly popular – and now has its own dedicated Guide page here . I’m sure it’s useful to guys that are just starting out, trying to ...

If you only had five shoes: A capsule collection

This series of posts on building a core wardrobe has proved incredibly popular – and now has its own dedicated Guide page here . I’m sure it’s useful to guys that are just starting out, trying to ...

September 6th 2019

Is bespoke worth it?

September 4th 2019

A reader recently commented that, as a newcomer, he struggled to see why he would get into bespoke tailoring - given the number of negative experiences I often report. It made me realise that I rarely set out the case f...

Is bespoke worth it?

A reader recently commented that, as a newcomer, he struggled to see why he would get into bespoke tailoring - given the number of negative experiences I often report. It made me realise that I rarely set out the case f...

September 4th 2019

Asking the next question: An interview with Kirby A...

September 2nd 2019

I recently did this interview with Kirby Allison of The Hanger Project, as part of his Shoe Shine Sunday series. It's a little bit meandering (and my shirt seems determined to reveal more chest than anyone would want) bu...

Asking the next question: An interview with Kirby A...

I recently did this interview with Kirby Allison of The Hanger Project, as part of his Shoe Shine Sunday series. It's a little bit meandering (and my shirt seems determined to reveal more chest than anyone would want) bu...

ShoesSeptember 2nd 2019

The fully fashioned T-shirt

August 30th 2019

When I travel, my default these days is a blouson over shirt and trousers. It makes a nice switch from tailoring during the working days - perhaps a little more comfortable, but more importantly just a change that feels...

The fully fashioned T-shirt

When I travel, my default these days is a blouson over shirt and trousers. It makes a nice switch from tailoring during the working days - perhaps a little more comfortable, but more importantly just a change that feels...

StyleAugust 30th 2019

Introducing: Escorial Tweed

August 28th 2019

*Stock update: oatmeal and green are now sold out, brown is still available. Oatmeal is being rewoven and will be ready at the end of September. Please email [email protected] to get first access to the oatmeal....

Introducing: Escorial Tweed

*Stock update: oatmeal and green are now sold out, brown is still available. Oatmeal is being rewoven and will be ready at the end of September. Please email [email protected] to get first access to the oatmeal....

ClothAugust 28th 2019

The dark shirt

August 26th 2019

Wearing a dark shirt with a tie is an easy style to get wrong, I think. It used to be quite widespread in the 1990s: dark maroon or navy shirts with a strongly coloured tie. It seemed to be worn by a certain kind of sal...

The dark shirt

Wearing a dark shirt with a tie is an easy style to get wrong, I think. It used to be quite widespread in the 1990s: dark maroon or navy shirts with a strongly coloured tie. It seemed to be worn by a certain kind of sal...

SuitsAugust 26th 2019

King & Tuckfield: Evolutionary fifties fashion

August 23rd 2019

I recently got to know Stacey Wood of King & Tuckfield , and think - despite a fashion-oriented look that might initially put some readers off - that some of the brand’s pieces are appealing variations on the m...

King & Tuckfield: Evolutionary fifties fashion

I recently got to know Stacey Wood of King & Tuckfield , and think - despite a fashion-oriented look that might initially put some readers off - that some of the brand’s pieces are appealing variations on the m...

Casual jackets - KnitwearAugust 23rd 2019

Panic, spite and satisfaction: My job now

August 21st 2019

The memory that comes back vividly is cycling over to the Drake’s office, on a Boris Bike. I was going to see Matt and Nathan for some reason, and then going for a drink afterwards. I had a moment of sheer panic. R...

Panic, spite and satisfaction: My job now

The memory that comes back vividly is cycling over to the Drake’s office, on a Boris Bike. I was going to see Matt and Nathan for some reason, and then going for a drink afterwards. I had a moment of sheer panic. R...

August 21st 2019

Latest Posts Continued

The PS/Holland & Sherry opening party - and new brands

August 20th 2019

The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland &a...

The PS/Holland & Sherry opening party - and new brands

The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland &a...

August 20th 2019

Fashion terms and what they mean - by G.Bruce Boyer

August 19th 2019

Today on Permanent Style, we offer this little palette cleanser of a piece by Bruce Boyer. As ever there is truth in the humour, the sarcastic points highlighting the ever-pressing need of the industry to offer something...

Fashion terms and what they mean - by G.Bruce Boyer

Today on Permanent Style, we offer this little palette cleanser of a piece by Bruce Boyer. As ever there is truth in the humour, the sarcastic points highlighting the ever-pressing need of the industry to offer something...

August 19th 2019

Hand-dyed Mandarin jacket from Prologue

August 16th 2019

In the past five years, it feels like everyone has started doing some kind of shirt-jacket. It was a natural extension of the soft tailoring trend, perhaps, and it certainly gained traction when shirtmakers realised the...

Hand-dyed Mandarin jacket from Prologue

In the past five years, it feels like everyone has started doing some kind of shirt-jacket. It was a natural extension of the soft tailoring trend, perhaps, and it certainly gained traction when shirtmakers realised the...

Casual jacketsAugust 16th 2019

Holiday snaps 2019 (Or, no shorts in the city)

August 14th 2019

I just got back from our annual summer holiday: two weeks in Portugal, in a villa with my wife and children, miles away from anything. I normally write a post running through things worn on holiday, as I know readers fi...

Holiday snaps 2019 (Or, no shorts in the city)

I just got back from our annual summer holiday: two weeks in Portugal, in a villa with my wife and children, miles away from anything. I normally write a post running through things worn on holiday, as I know readers fi...

StyleAugust 14th 2019

Kindness, sexiness, materialism: Gauthier Borsarello

August 12th 2019

Gauthier Borsarello is one of the most refreshing people in menswear today. I hope that came across in o ur recent piece on his shops and projects in Paris - including Holiday, Le Vif and L’Etiquette magazine. Wha...

Kindness, sexiness, materialism: Gauthier Borsarello

Gauthier Borsarello is one of the most refreshing people in menswear today. I hope that came across in o ur recent piece on his shops and projects in Paris - including Holiday, Le Vif and L’Etiquette magazine. Wha...

StyleAugust 12th 2019

Video: How a bespoke suit can be repaired

August 9th 2019

How a suit lasts - and can be repaired over time - doesn't get much focus in bespoke. The craft, the history, the style: they're all talked about more, and understandably so. They're a good deal sexier. But it's a shame,...

Video: How a bespoke suit can be repaired

How a suit lasts - and can be repaired over time - doesn't get much focus in bespoke. The craft, the history, the style: they're all talked about more, and understandably so. They're a good deal sexier. But it's a shame,...

Alterations and careAugust 9th 2019

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

Dressing for different walks of life

August 7th 2019

Great as Instagram is, a definite flaw is its lack of an effective archive. There’s no way to search old images, so unless you save an image yourself, you can't find old pieces or browse effectively. Just as impor...

Dressing for different walks of life

Great as Instagram is, a definite flaw is its lack of an effective archive. There’s no way to search old images, so unless you save an image yourself, you can't find old pieces or browse effectively. Just as impor...

Black tie - Casual jacketsAugust 7th 2019

Cifonelli navy suit: Style breakdown

August 5th 2019

Cifonelli is one of the three best-known tailors in Paris – the others being Camps de Luca and Smalto. (Though Smalto’s influence has rather waned in recent years, as the others’ has waxed.) It is b...

Cifonelli navy suit: Style breakdown

Cifonelli is one of the three best-known tailors in Paris – the others being Camps de Luca and Smalto. (Though Smalto’s influence has rather waned in recent years, as the others’ has waxed.) It is b...

SuitsAugust 5th 2019

My glasses: A journey in eyewear

August 2nd 2019

I’ve been short-sighted since I was young, and as a result have always worn glasses. Even when I switched to contact lenses as a teenager, I continued to have glasses as an alternative, both for style and health. ...

My glasses: A journey in eyewear

I’ve been short-sighted since I was young, and as a result have always worn glasses. Even when I switched to contact lenses as a teenager, I continued to have glasses as an alternative, both for style and health. ...

Glasses and jewelleryAugust 2nd 2019

Interview: Gene Krell, a life in clothing

July 31st 2019

Gene Krell is a legend. Today the international fashion director for GQ and Vogue in Japan, he ran the seminal glam and dandyism shop Granny Takes a Trip from 1969 and later worked with Vivienne Westwood. He is a punk, a...

Interview: Gene Krell, a life in clothing

Gene Krell is a legend. Today the international fashion director for GQ and Vogue in Japan, he ran the seminal glam and dandyism shop Granny Takes a Trip from 1969 and later worked with Vivienne Westwood. He is a punk, a...

StyleJuly 31st 2019

Jamie’s alternative Pitti picks

July 29th 2019

Jamie Ferguson (above), the photographer I’ve worked with over the past few years on Permanent Style, has a different style to me. He gets tailoring, and wears tailoring, but he also wears more sportswear, more wo...

Jamie’s alternative Pitti picks

Jamie Ferguson (above), the photographer I’ve worked with over the past few years on Permanent Style, has a different style to me. He gets tailoring, and wears tailoring, but he also wears more sportswear, more wo...

StyleJuly 29th 2019

Video: How to pack a suitcase

July 26th 2019

For most people, the main problem with packing is fitting everything in. If you're carrying a suit, however, you're also faced with the trickier problem of avoiding creasing. I've long used a technique that involves wrap...

Video: How to pack a suitcase

For most people, the main problem with packing is fitting everything in. If you're carrying a suit, however, you're also faced with the trickier problem of avoiding creasing. I've long used a technique that involves wrap...

July 26th 2019

What is authenticity?

July 24th 2019

I never used to like the word ‘authentic’ as applied to menswear. Back in the years following the 2008 financial crisis, when everyone was looking backwards and terms like ‘heritage’ and ‘c...

What is authenticity?

I never used to like the word ‘authentic’ as applied to menswear. Back in the years following the 2008 financial crisis, when everyone was looking backwards and terms like ‘heritage’ and ‘c...

July 24th 2019

Paris: A sartorial shopping guide - 2019 update

July 22nd 2019

There are some interesting things going on in French menswear. Although France has generally been the poor cousin to Britain and Italy here, in the last 30 years it seemed to get worse. Most of the good shops closed (Ol...

Paris: A sartorial shopping guide - 2019 update

There are some interesting things going on in French menswear. Although France has generally been the poor cousin to Britain and Italy here, in the last 30 years it seemed to get worse. Most of the good shops closed (Ol...

July 22nd 2019

The pop-up shop is back, with six new brands

July 19th 2019

I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same...

The pop-up shop is back, with six new brands

I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same...

July 19th 2019

Gieves & Hawkes bespoke linen suit: Review

July 17th 2019

This dark, muted green linen was a risk. I had never had anything like it before, let alone seen it on anyone else. But I think it’s worked out very well. I’m pleased as well as relieved. The colour is unus...

Gieves & Hawkes bespoke linen suit: Review

This dark, muted green linen was a risk. I had never had anything like it before, let alone seen it on anyone else. But I think it’s worked out very well. I’m pleased as well as relieved. The colour is unus...

SuitsJuly 17th 2019

Denim

The Trench Coat with casual wear

September 13th 2019

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...

The Trench Coat with casual wear

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...

Denim - HatsSeptember 13th 2019

The pop-up Week 1: Chats and coffee runs

September 11th 2019

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...

The pop-up Week 1: Chats and coffee runs

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...

Bags - ClothSeptember 11th 2019

Bryceland’s: Sawtooth shirt review and range overview

March 13th 2019

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would norm...

Bryceland’s: Sawtooth shirt review and range overview

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would norm...

Denim - KnitwearMarch 13th 2019

Reader Qs

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Do I need black shoes (and if so, which?) – R...

August 6th 2015

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...

Do I need black shoes (and if so, which?) – R...

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...

Reader questions - ShoesAugust 6th 2015

The formality of trousers: Reader question

March 9th 2015

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...

The formality of trousers: Reader question

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...

Reader questions - StyleMarch 9th 2015

Factory Visits

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019

Paris: Lafayette Saltiel, Kenjiro Suzuki, Ateliers ...

September 19th 2018

Samuel Gassmann Last week I was in Paris for two days, catching up with old friends and artisans, and seeing a few new ones. One of the most interesting things was an interview with Lyne Cohen Solal, the new head of the ...

Paris: Lafayette Saltiel, Kenjiro Suzuki, Ateliers ...

Samuel Gassmann Last week I was in Paris for two days, catching up with old friends and artisans, and seeing a few new ones. One of the most interesting things was an interview with Lyne Cohen Solal, the new head of the ...

Bags - Belts and walletsSeptember 19th 2018