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L’Ingénieur Chevallier, and good opticians in general

June 14th 2024

While in Paris at the beginning of the year, I was told about an eyewear brand that was offering something that sits between ready-to-wear and bespoke. That’s a theme, by the way, that I think we'll be returni...

L’Ingénieur Chevallier, and good opticians in general

While in Paris at the beginning of the year, I was told about an eyewear brand that was offering something that sits between ready-to-wear and bespoke. That’s a theme, by the way, that I think we'll be returni...

Glasses and jewelleryJune 14th 2024

Latest Posts

The complete Summer capsule wardrobe

June 12th 2024

A reader asked recently for a summer version of our Complete Capsule Wardrobe , which proved so popular back in 2020. As with that one, the challenge with today’s capsule wardrobe is knowing who it is aimed at, p...

The complete Summer capsule wardrobe

A reader asked recently for a summer version of our Complete Capsule Wardrobe , which proved so popular back in 2020. As with that one, the challenge with today’s capsule wardrobe is knowing who it is aimed at, p...

StyleJune 12th 2024

New York clothing resources: Clean, alter and repair 

June 10th 2024

Looking after your clothes well has always been central to the PS philosophy - it’s not enough to buy better things, they need to be cleaned, altered and maintained. This requires time that many of us seem to have ...

New York clothing resources: Clean, alter and repair 

Looking after your clothes well has always been central to the PS philosophy - it’s not enough to buy better things, they need to be cleaned, altered and maintained. This requires time that many of us seem to have ...

Alterations and careJune 10th 2024

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Introducing: Japanese denim shirts

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Denim - ShirtsJune 7th 2024

‘Bleu de Travail’ workwear

June 5th 2024

When I covered chore coats about this time last year, I mentioned that there were three major workwear materials that could be interchanged for different looks: blue denim, US-military green and duck-cotton canvas . It c...

‘Bleu de Travail’ workwear

When I covered chore coats about this time last year, I mentioned that there were three major workwear materials that could be interchanged for different looks: blue denim, US-military green and duck-cotton canvas . It c...

Casual clothing - StyleJune 5th 2024

Massura: Building on constructive criticism

June 3rd 2024

Three years ago , I covered the German outfit Massura , who were offering a well-priced bespoke and MTM service made in Naples. However the jacket they made me had some substantial issues, which I covered in a review in ...

Massura: Building on constructive criticism

Three years ago , I covered the German outfit Massura , who were offering a well-priced bespoke and MTM service made in Naples. However the jacket they made me had some substantial issues, which I covered in a review in ...

JacketsJune 3rd 2024

The second PS Readership Survey (with prize)

May 31st 2024

Four years ago we did a readership survey, and it was incredibly helpful. It gave us a clear picture of who the reader is, and what they want out of Permanent Style. We always have feedback on PS - the comments section ...

The second PS Readership Survey (with prize)

Four years ago we did a readership survey, and it was incredibly helpful. It gave us a clear picture of who the reader is, and what they want out of Permanent Style. We always have feedback on PS - the comments section ...

May 31st 2024

Holiday attire: A sliding scale of formality

May 29th 2024

By Manish Puri Last week’s article by Simon, ‘Which office are you? A cold current 2024 update’ , focused on cold, wintry colours. I’m here to provide a similar step through using warmer, summery ...

Holiday attire: A sliding scale of formality

By Manish Puri Last week’s article by Simon, ‘Which office are you? A cold current 2024 update’ , focused on cold, wintry colours. I’m here to provide a similar step through using warmer, summery ...

StyleMay 29th 2024

New York: A menswear shopping guide

May 27th 2024

New York is a strange town for menswear. It doesn’t have the same traditional shops as Europe and bespoke is substantially undermined by visitors from Savile Row. If there is a tradition, it’s for value and ...

New York: A menswear shopping guide

New York is a strange town for menswear. It doesn’t have the same traditional shops as Europe and bespoke is substantially undermined by visitors from Savile Row. If there is a tradition, it’s for value and ...

May 27th 2024

Three children later: Troubadour technical bags

May 24th 2024

Samuel is one of those friends who, when we sit down, makes me realise quite how long we’ve known each other. The last time I saw him, he didn’t have any kids and lived in New York. Now, he has two and lives ...

Three children later: Troubadour technical bags

Samuel is one of those friends who, when we sit down, makes me realise quite how long we’ve known each other. The last time I saw him, he didn’t have any kids and lived in New York. Now, he has two and lives ...

BagsMay 24th 2024

Which office are you? A cold, current 2024 update

May 22nd 2024

The article ‘Which office are you?’ in 2016 was one of the most popular we have ever done on PS. I think largely because it showed clearly how outfits could be adjusted to different levels of formality, at a ...

Which office are you? A cold, current 2024 update

The article ‘Which office are you?’ in 2016 was one of the most popular we have ever done on PS. I think largely because it showed clearly how outfits could be adjusted to different levels of formality, at a ...

Jackets - KnitwearMay 22nd 2024

Latest Posts Continued

Assisi double-breasted summer suit: Review

May 20th 2024

This suit from Korean tailor Assisi has already been teased a couple of times on PS. Once during the fitting process in Seoul , where it frankly looked impossibly clean. And once when I wore it for our summer drinks in t...

Assisi double-breasted summer suit: Review

This suit from Korean tailor Assisi has already been teased a couple of times on PS. Once during the fitting process in Seoul , where it frankly looked impossibly clean. And once when I wore it for our summer drinks in t...

SuitsMay 20th 2024

Introducing: The Suede Overshirt

May 17th 2024

A few readers have asked over the years about a suede overshirt on PS - particularly following the series of articles we did this time last year, on jacket substitutes like overshirts , chores and tebas . So when we vis...

Introducing: The Suede Overshirt

A few readers have asked over the years about a suede overshirt on PS - particularly following the series of articles we did this time last year, on jacket substitutes like overshirts , chores and tebas . So when we vis...

ShirtsMay 17th 2024

Making shoes for King Charles: Tony Gaziano interview

May 15th 2024

Forgive me for leading with the story of the shoes Gaziano & Girling made for His Majesty Charles III. It isn't the main thing we discussed in this interview with Tony Gaziano, but I know it will be the one that...

Making shoes for King Charles: Tony Gaziano interview

Forgive me for leading with the story of the shoes Gaziano & Girling made for His Majesty Charles III. It isn't the main thing we discussed in this interview with Tony Gaziano, but I know it will be the one that...

Shoes - VideoMay 15th 2024

The Permanent Style summer drinks: Pictures

May 13th 2024

Last Thursday we held a really lovely event in the Burlington Arcade. It hadn't occured to me at the time how ballsy it was to announce them as ‘summer drinks’ when we sent out the invites , given the e...

The Permanent Style summer drinks: Pictures

Last Thursday we held a really lovely event in the Burlington Arcade. It hadn't occured to me at the time how ballsy it was to announce them as ‘summer drinks’ when we sent out the invites , given the e...

StyleMay 13th 2024

Paris: A menswear shopping guide - 2024 update

May 10th 2024

Quite a lot has changed in the five years since we last updated this Paris shopping guide (and yes, I know just as much as changed elsewhere – we will also update the others!). Kenjiro Suzuki has left, the Vi...

Paris: A menswear shopping guide - 2024 update

Quite a lot has changed in the five years since we last updated this Paris shopping guide (and yes, I know just as much as changed elsewhere – we will also update the others!). Kenjiro Suzuki has left, the Vi...

May 10th 2024

Introducing: The Art du Lin Harrington

May 8th 2024

A particular linen developed by Solbiati has generated a fair bit of buzz in the last couple of years. Finished with a matte effect and washed to give it an unusually soft feel, ‘Art du Lin’ has become popula...

Introducing: The Art du Lin Harrington

A particular linen developed by Solbiati has generated a fair bit of buzz in the last couple of years. Finished with a matte effect and washed to give it an unusually soft feel, ‘Art du Lin’ has become popula...

JacketsMay 8th 2024

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

Beige, Paris: The best kind of multi-brand shop

May 6th 2024

A lot of music fans don’t see the point of covers albums. They want the originals, not a bunch of copies. But I’ve always liked them, whether it’s Johnny Cash’s American IV or Rage Against The Mac...

Beige, Paris: The best kind of multi-brand shop

A lot of music fans don’t see the point of covers albums. They want the originals, not a bunch of copies. But I’ve always liked them, whether it’s Johnny Cash’s American IV or Rage Against The Mac...

Bags - Casual clothingMay 6th 2024

A vintage shopping day in New York

May 3rd 2024

Recently myself, photographer Alex Natt and Carl and Oliver from Rubato (above) spent a day vintage shopping in New York. It was a lot of fun, and also I think interesting for those that are fairly new to vintage, or can...

A vintage shopping day in New York

Recently myself, photographer Alex Natt and Carl and Oliver from Rubato (above) spent a day vintage shopping in New York. It was a lot of fun, and also I think interesting for those that are fairly new to vintage, or can...

May 3rd 2024

My favourite jeans

May 1st 2024

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...

My favourite jeans

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...

DenimMay 1st 2024

How to pack for a week-long trip: Video

April 29th 2024

This is the second of two videos we made recently talking through what to pack for travel. The first suggested clothes for a three-day trip - basically wearing one outfit and packing another, but with every piece interch...

How to pack for a week-long trip: Video

This is the second of two videos we made recently talking through what to pack for travel. The first suggested clothes for a three-day trip - basically wearing one outfit and packing another, but with every piece interch...

Bags - VideoApril 29th 2024

Reader profile: Niyi

April 26th 2024

By André Larnyoh I’ve known Niyi for three or four years and he’s always someone I’ve learnt from. His style is eclectic: classic menswear brands alongside contemporary fashion, bursts of colour ...

Reader profile: Niyi

By André Larnyoh I’ve known Niyi for three or four years and he’s always someone I’ve learnt from. His style is eclectic: classic menswear brands alongside contemporary fashion, bursts of colour ...

Coats - KnitwearApril 26th 2024

Buck Mason, Novesta, New & Lingwood: Spring ‘24

April 24th 2024

Our seasonal summary of things I’ve seen and liked rolls around again, and as ever is a good mechanism to answer questions about new products from established brands, such as the City Moc from Saman Amel (above). B...

Buck Mason, Novesta, New & Lingwood: Spring ‘24

Our seasonal summary of things I’ve seen and liked rolls around again, and as ever is a good mechanism to answer questions about new products from established brands, such as the City Moc from Saman Amel (above). B...

Belts and wallets - Casual clothingApril 24th 2024

A Guide To Chambray Shirts – Part Two: Modern Brands

April 21st 2024

By Manish Puri In part one of this guide, I provided a brief history of chambray and why it became the de facto choice for work shirts, before turning my focus to shirts on the market that are reproductions of traditiona...

A Guide To Chambray Shirts – Part Two: Modern Brands

By Manish Puri In part one of this guide, I provided a brief history of chambray and why it became the de facto choice for work shirts, before turning my focus to shirts on the market that are reproductions of traditiona...

ShirtsApril 21st 2024

PS Summer drinks - taking over the Burlington Arcade

April 19th 2024

Have you got a summer suit that needs an outing? Linen tailoring sitting in the closet with no matching 'garden party' invitation? Come to Permanent Style drinks on May 9th! We're taking over the Burlingto...

PS Summer drinks - taking over the Burlington Arcade

Have you got a summer suit that needs an outing? Linen tailoring sitting in the closet with no matching 'garden party' invitation? Come to Permanent Style drinks on May 9th! We're taking over the Burlingto...

April 19th 2024

Collars are more flattering - but do you care?

April 17th 2024

I’ve regularly worn T-shirts or crewnecks under tailoring over the years. Not as frequently as a collared shirt, but when you’re always looking for more ways to wear suits and jackets, the more relaxed look o...

Collars are more flattering - but do you care?

I’ve regularly worn T-shirts or crewnecks under tailoring over the years. Not as frequently as a collared shirt, but when you’re always looking for more ways to wear suits and jackets, the more relaxed look o...

SuitsApril 17th 2024

Vittorio Salino tweed jacket: Review

April 15th 2024

I'm back! Hello everyone, I hope you had a nice week in the amiable arms of Manish, and you haven't all decided he is better in every respect than me. Although even if you have, fear not - he will be writing ag...

Vittorio Salino tweed jacket: Review

I'm back! Hello everyone, I hope you had a nice week in the amiable arms of Manish, and you haven't all decided he is better in every respect than me. Although even if you have, fear not - he will be writing ag...

JacketsApril 15th 2024

Denim

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Introducing: Japanese denim shirts

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Denim - ShirtsJune 7th 2024

My favourite jeans

May 1st 2024

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...

My favourite jeans

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...

DenimMay 1st 2024

Repairing a rug jacket – with denim-like darning

January 24th 2024

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It h...

Repairing a rug jacket – with denim-like darning

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It h...

Casual clothing - DenimJanuary 24th 2024

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019