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Untucked shirts: When and how

May 16th 2025

Readers often ask whether I wear shirts untucked - usually at this time of year, when suddenly an untucked shirt seems delightfully cool. The general answer is no but there are a few exceptions, enough to make it worth ...

Untucked shirts: When and how

Readers often ask whether I wear shirts untucked - usually at this time of year, when suddenly an untucked shirt seems delightfully cool. The general answer is no but there are a few exceptions, enough to make it worth ...

May 16th 2025

Latest Posts

Should I stay or should they go?

May 14th 2025

By Manish Puri . In the TV show Mad Men , there’s a great scene where Don Draper, growing tired of a client who is reluctant to follow his professional advice, feigns to end their meeting. “Listen, I'm n...

Should I stay or should they go?

By Manish Puri . In the TV show Mad Men , there’s a great scene where Don Draper, growing tired of a client who is reluctant to follow his professional advice, feigns to end their meeting. “Listen, I'm n...

AccessoriesMay 14th 2025

Introducing the Ramie shirt (and shorts restocked)

May 12th 2025

*Update: The new batch of the shorts is one inch shorter than last year, giving them an inseam of seven inches (19cm). Apologies for not mentioning that earlier - on the plus side, most people seem to like the shorter le...

Introducing the Ramie shirt (and shorts restocked)

*Update: The new batch of the shorts is one inch shorter than last year, giving them an inseam of seven inches (19cm). Apologies for not mentioning that earlier - on the plus side, most people seem to like the shorter le...

ShirtsMay 12th 2025

A guide to the best denim jackets

May 9th 2025

By Ben Chamberlain. Denim jackets, there’s a lot of them – which in terms of choice is a good thing, but it can make it hard to tell them apart. From high-end repro to high-street fashun-fodder, most brands f...

A guide to the best denim jackets

By Ben Chamberlain. Denim jackets, there’s a lot of them – which in terms of choice is a good thing, but it can make it hard to tell them apart. From high-end repro to high-street fashun-fodder, most brands f...

DenimMay 9th 2025

My favourite way to wear a denim jacket

May 7th 2025

I’ve never worn denim jackets much. They’ve usually been an occasional item, an experimental alternative to the suede blousons or chore jackets I wear more. I think partly it’s about the styles I associ...

My favourite way to wear a denim jacket

I’ve never worn denim jackets much. They’ve usually been an occasional item, an experimental alternative to the suede blousons or chore jackets I wear more. I think partly it’s about the styles I associ...

Denim - StyleMay 7th 2025

Stefan Brandt: Superlative jersey but not my style

May 5th 2025

A friend recently put me in touch with the German brand Stefan Brandt, which makes clothes out of an exclusive, extra-fine cotton jersey, as well as supplying it to fashion brands. The founder, Stefan, is obsessive when ...

Stefan Brandt: Superlative jersey but not my style

A friend recently put me in touch with the German brand Stefan Brandt, which makes clothes out of an exclusive, extra-fine cotton jersey, as well as supplying it to fashion brands. The founder, Stefan, is obsessive when ...

Socks and underwearMay 5th 2025

Rubato coming to the PS Showroom

May 2nd 2025

I'm delighted to say that the latest addition to the schedule of brands visiting the Permanent Style showroom is Rubato, who will be here in two weeks, May 15th-17th, Thursday to Saturday. They'll be in the sho...

Rubato coming to the PS Showroom

I'm delighted to say that the latest addition to the schedule of brands visiting the Permanent Style showroom is Rubato, who will be here in two weeks, May 15th-17th, Thursday to Saturday. They'll be in the sho...

May 2nd 2025

Vanishing style icons: Why I’m obsessed with older men

April 30th 2025

By Erik Östling. Erik is a stylist and merchandising consultant based in Stockholm. He is 43 years old. Last year, a few publications like WSJ , GQ and Highsnobiety picked up on a microtrend inspired by older men&r...

Vanishing style icons: Why I’m obsessed with older men

By Erik Östling. Erik is a stylist and merchandising consultant based in Stockholm. He is 43 years old. Last year, a few publications like WSJ , GQ and Highsnobiety picked up on a microtrend inspired by older men&r...

StyleApril 30th 2025

Steven Hitchcock tweed overcoat - fitting

April 28th 2025

At the end of last autumn, I asked Steven Hitchcock to make an overcoat - it was a little late to start thinking about it, but I hoped to be able to wear it by the end of the winter. Unfortunately my travels and Steven&r...

Steven Hitchcock tweed overcoat - fitting

At the end of last autumn, I asked Steven Hitchcock to make an overcoat - it was a little late to start thinking about it, but I hoped to be able to wear it by the end of the winter. Unfortunately my travels and Steven&r...

CoatsApril 28th 2025

Simon’s sizing advice: Summer

April 25th 2025

The winter version we did of this article - published back in November - was popular and has proved useful in conversations with readers since. So here’s the summer equivalent: between the two of them all PS produc...

Simon’s sizing advice: Summer

The winter version we did of this article - published back in November - was popular and has proved useful in conversations with readers since. So here’s the summer equivalent: between the two of them all PS produc...

April 25th 2025

Look at me! The white suit on screen

April 23rd 2025

By Robbie Collin. Robbie is the chief film critic for The Telegraph, a PS reader and a menswear enthusiast. On February 2nd 1660, Samuel Pepys passed the evening with half a dozen friends at Harper’s, a tavern by t...

Look at me! The white suit on screen

By Robbie Collin. Robbie is the chief film critic for The Telegraph, a PS reader and a menswear enthusiast. On February 2nd 1660, Samuel Pepys passed the evening with half a dozen friends at Harper’s, a tavern by t...

SuitsApril 23rd 2025

Latest Posts Continued

Late to the Unley party

April 21st 2025

No, this is not a story about how I arrived fashionably late to the party of the season, the ball hosted by the dashing Lord Unley. It’s about shoes. Last year Anglo-Italian introduced a new, unlined loafer in the...

Late to the Unley party

No, this is not a story about how I arrived fashionably late to the party of the season, the ball hosted by the dashing Lord Unley. It’s about shoes. Last year Anglo-Italian introduced a new, unlined loafer in the...

ShoesApril 21st 2025

La Bowtique: The Accessories

April 18th 2025

By Manish Puri . At the end of 2024 I received and reviewed an MTM dinner suit commission from Mickael at La Bowtique. The one-line summary was that, on a like-for-like basis (ie comparing this first commission to other ...

La Bowtique: The Accessories

By Manish Puri . At the end of 2024 I received and reviewed an MTM dinner suit commission from Mickael at La Bowtique. The one-line summary was that, on a like-for-like basis (ie comparing this first commission to other ...

Black tieApril 18th 2025

Postcards from Thailand

April 16th 2025

By Manish Puri . There’s a scene in Frasier where Niles is packing some clothes to keep at his girlfriend Daphne’s place, for the morning after the nights he stays over. Daphne, becoming increasingly concerne...

Postcards from Thailand

By Manish Puri . There’s a scene in Frasier where Niles is packing some clothes to keep at his girlfriend Daphne’s place, for the morning after the nights he stays over. Daphne, becoming increasingly concerne...

Casual clothingApril 16th 2025

On holiday in Japan

April 14th 2025

Hello lovely readers, Just a note to say I am on holiday in Japan this week so Manish will be taking over - as he did during both Easter and Summer last year, for a week each time. This means he will be penning the artic...

On holiday in Japan

Hello lovely readers, Just a note to say I am on holiday in Japan this week so Manish will be taking over - as he did during both Easter and Summer last year, for a week each time. This means he will be penning the artic...

April 14th 2025

The new Linen Overshirt in India

April 11th 2025

I mentioned in the cotton-crewnecks article last week that I enjoyed wearing tan accessories a lot during my recent trip to India. This might seem like a small thing, but when you get into a routine with clothing, anythi...

The new Linen Overshirt in India

I mentioned in the cotton-crewnecks article last week that I enjoyed wearing tan accessories a lot during my recent trip to India. This might seem like a small thing, but when you get into a routine with clothing, anythi...

Shirts - StyleApril 11th 2025

How hand-loomed madras is made: A visit to OMTC, Chennai

April 9th 2025

We’ve written about Original Madras Trading Company before. Manish did an article last year explaining the history of the company - including its much larger manufacturing parent - and how it has resurrected hand-l...

How hand-loomed madras is made: A visit to OMTC, Chennai

We’ve written about Original Madras Trading Company before. Manish did an article last year explaining the history of the company - including its much larger manufacturing parent - and how it has resurrected hand-l...

ClothApril 9th 2025

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

The Rondini British sandal: A review from the road

April 7th 2025

By Manish Puri . By the time you read this I will have returned from my first-ever trip to Thailand, a glorious fortnight spent in Bangkok and some of the southern islands including Ko Pha Ngan and Ko Tao - both of which...

The Rondini British sandal: A review from the road

By Manish Puri . By the time you read this I will have returned from my first-ever trip to Thailand, a glorious fortnight spent in Bangkok and some of the southern islands including Ko Pha Ngan and Ko Tao - both of which...

ShoesApril 7th 2025

The culture and colour of Chennai

April 4th 2025

In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No mat...

The culture and colour of Chennai

In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No mat...

Factory visitsApril 4th 2025

Hand-framed cotton crewnecks back in stock

April 2nd 2025

I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them ...

Hand-framed cotton crewnecks back in stock

I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them ...

KnitwearApril 2nd 2025

Starting from scratch: Whitcomb & Shaftesbury, Chennai

March 31st 2025

One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisi...

Starting from scratch: Whitcomb & Shaftesbury, Chennai

One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisi...

Factory visitsMarch 31st 2025

Stewart Christie: Preserving Scottish bespoke in Edinburgh

March 28th 2025

Eric Musgrave is a friend, the former editor of Drapers and the author of the book Sharp Suits. He recently moved to the north of England and has been getting to know many of the makers and manufacturers there and across...

Stewart Christie: Preserving Scottish bespoke in Edinburgh

Eric Musgrave is a friend, the former editor of Drapers and the author of the book Sharp Suits. He recently moved to the north of England and has been getting to know many of the makers and manufacturers there and across...

March 28th 2025

Permanent Style magazine is live!

March 26th 2025

The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on...

Permanent Style magazine is live!

The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on...

March 26th 2025

A guide to pure-silk tailoring

March 24th 2025

Silk used to be more commonly seen in tailoring than it is today. That’s in large part because quality silk has become so expensive, but also I think because we’re less used to seeing it around – e...

A guide to pure-silk tailoring

Silk used to be more commonly seen in tailoring than it is today. That’s in large part because quality silk has become so expensive, but also I think because we’re less used to seeing it around – e...

ClothMarch 24th 2025

A&S Haberdashery introduces ready-made tailoring

March 21st 2025

In the past few weeks, the Anderson & Sheppard Haberdashery has introduced ready-to-wear, unstructured tailoring for the first time. This is interesting to explore, because one of the first things the team said when ...

A&S Haberdashery introduces ready-made tailoring

In the past few weeks, the Anderson & Sheppard Haberdashery has introduced ready-to-wear, unstructured tailoring for the first time. This is interesting to explore, because one of the first things the team said when ...

Jackets - SuitsMarch 21st 2025

What I’m looking forward to wearing this summer

March 19th 2025

By Jamie Ferguson. I’m back baby. Ya miss me? It’s only been what six months? Speaking of months they sure are getting warmer and that can mean only one thing… It’s time to shave all your knee ha...

What I’m looking forward to wearing this summer

By Jamie Ferguson. I’m back baby. Ya miss me? It’s only been what six months? Speaking of months they sure are getting warmer and that can mean only one thing… It’s time to shave all your knee ha...

StyleMarch 19th 2025

Pre-order open for Cashmere Crewnecks and Rugbys

March 17th 2025

It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only hav...

Pre-order open for Cashmere Crewnecks and Rugbys

It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only hav...

KnitwearMarch 17th 2025

Denim

A guide to the best denim jackets

May 9th 2025

By Ben Chamberlain. Denim jackets, there’s a lot of them – which in terms of choice is a good thing, but it can make it hard to tell them apart. From high-end repro to high-street fashun-fodder, most brands f...

A guide to the best denim jackets

By Ben Chamberlain. Denim jackets, there’s a lot of them – which in terms of choice is a good thing, but it can make it hard to tell them apart. From high-end repro to high-street fashun-fodder, most brands f...

DenimMay 9th 2025

My favourite way to wear a denim jacket

May 7th 2025

I’ve never worn denim jackets much. They’ve usually been an occasional item, an experimental alternative to the suede blousons or chore jackets I wear more. I think partly it’s about the styles I associ...

My favourite way to wear a denim jacket

I’ve never worn denim jackets much. They’ve usually been an occasional item, an experimental alternative to the suede blousons or chore jackets I wear more. I think partly it’s about the styles I associ...

Denim - StyleMay 7th 2025

Denim and tweed: My Scotland travel capsule 

November 15th 2024

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...

Denim and tweed: My Scotland travel capsule 

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...

Denim - JacketsNovember 15th 2024

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

The culture and colour of Chennai

April 4th 2025

In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No mat...

The culture and colour of Chennai

In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No mat...

Factory visitsApril 4th 2025

Starting from scratch: Whitcomb & Shaftesbury, Chennai

March 31st 2025

One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisi...

Starting from scratch: Whitcomb & Shaftesbury, Chennai

One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisi...

Factory visitsMarch 31st 2025

The tradition of Campbell's of Beauly

January 2nd 2025

If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...

The tradition of Campbell's of Beauly

If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...

Factory visitsJanuary 2nd 2025