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Introducing: The dark navy Donegal

October 4th 2024

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew mak...

Introducing: The dark navy Donegal

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew mak...

CoatsOctober 4th 2024

Latest Posts

The Wax Walker: How Great Things Age

October 2nd 2024

At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax ja...

The Wax Walker: How Great Things Age

At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax ja...

CoatsOctober 2nd 2024

Belt capsule guide: The basics

September 30th 2024

There’s been a lot more interest in belts with smarter clothing in recent years - something I highlighted and explained my reasoning for in this article . But we’ve never done a ‘wardrobe building&rsqu...

Belt capsule guide: The basics

There’s been a lot more interest in belts with smarter clothing in recent years - something I highlighted and explained my reasoning for in this article . But we’ve never done a ‘wardrobe building&rsqu...

Belts and walletsSeptember 30th 2024

London pop-up(s)! Details, New York and product update

September 27th 2024

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will ...

London pop-up(s)! Details, New York and product update

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will ...

CoatsSeptember 27th 2024

The work in a bespoke jacket: Part 3 (sleeves)

September 25th 2024

One of the most important functional aspects of a bespoke suit is its small armhole. Or rather, the way a large sleeve can be worked into a small armhole. It means the sleeve is separated, and can move around without dra...

The work in a bespoke jacket: Part 3 (sleeves)

One of the most important functional aspects of a bespoke suit is its small armhole. Or rather, the way a large sleeve can be worked into a small armhole. It means the sleeve is separated, and can move around without dra...

SuitsSeptember 25th 2024

Cheyul: Traditional Korean lacquer craft

September 23rd 2024

Every time we go on a trip to a new country, we try to cover a bit of the local non-menswear craft alongside the usual tailoring, shirtmaking and shoemaking. When we were in Japan a couple of years ago, we visited the m...

Cheyul: Traditional Korean lacquer craft

Every time we go on a trip to a new country, we try to cover a bit of the local non-menswear craft alongside the usual tailoring, shirtmaking and shoemaking. When we were in Japan a couple of years ago, we visited the m...

September 23rd 2024

Bryceland’s made-to-measure jacket: Review

September 20th 2024

Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great st...

Bryceland’s made-to-measure jacket: Review

Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great st...

JacketsSeptember 20th 2024

The Rider’s Raincoat is back

September 18th 2024

The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the ...

The Rider’s Raincoat is back

The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the ...

CoatsSeptember 18th 2024

Lorenzi, Milan: The rebirth of a menswear jewel

September 16th 2024

One of my favourite shops in Milan used to be a little hole in the wall on Via Montenapoleone. Squeezed between big luxury boutiques, it was a real jewel of a place, tiny but perfect, selling equally tiny but perfect acc...

Lorenzi, Milan: The rebirth of a menswear jewel

One of my favourite shops in Milan used to be a little hole in the wall on Via Montenapoleone. Squeezed between big luxury boutiques, it was a real jewel of a place, tiny but perfect, selling equally tiny but perfect acc...

September 16th 2024

What I’m looking forward to wearing this winter

September 13th 2024

By Jamie Ferguson. Hey there Permanent Stylers. Longtime contributor, first time writer so go easy on me. Now I may be in the minority here but I LOVE summer dressing. I enjoy the feeling of a cool breeze betwixt my neth...

What I’m looking forward to wearing this winter

By Jamie Ferguson. Hey there Permanent Stylers. Longtime contributor, first time writer so go easy on me. Now I may be in the minority here but I LOVE summer dressing. I enjoy the feeling of a cool breeze betwixt my neth...

Jackets - KnitwearSeptember 13th 2024

The enlarged, filterable Lookbook

September 11th 2024

The Lookbook page on PS has long been a hidden jewel. A lot of readers find it useful but others don’t know it’s there. I blame the way people (including me) use websites today, searching and asking before re...

The enlarged, filterable Lookbook

The Lookbook page on PS has long been a hidden jewel. A lot of readers find it useful but others don’t know it’s there. I blame the way people (including me) use websites today, searching and asking before re...

StyleSeptember 11th 2024

Latest Posts Continued

Broadway & Sons: A sunny afternoon in Stockholm

September 9th 2024

“Shit. Look at that Simon, it was all shit.” David Asseraf is scrolling through his WhatsApp messages, showing me various deliveries of clothing. “This one they said it was all dungarees - US-made, 300...

Broadway & Sons: A sunny afternoon in Stockholm

“Shit. Look at that Simon, it was all shit.” David Asseraf is scrolling through his WhatsApp messages, showing me various deliveries of clothing. “This one they said it was all dungarees - US-made, 300...

September 9th 2024

Maison Hellard: Tasteful, experimental linen

September 6th 2024

By Manish Puri. I’m in a car with Nathan Hellard - the founder of French linen merchant Maison Hellard - and we’re kindly being chauffeured by Nathan’s father, Philippe, from Pau to the commune of Assat...

Maison Hellard: Tasteful, experimental linen

By Manish Puri. I’m in a car with Nathan Hellard - the founder of French linen merchant Maison Hellard - and we’re kindly being chauffeured by Nathan’s father, Philippe, from Pau to the commune of Assat...

ClothSeptember 6th 2024

Reviving the navy chalk-stripe suit

September 4th 2024

In the past few months on Permanent Style, we’ve shown a few outfits that are a little more unusual than perhaps typical: a notch or two further along the subtle/showy scale . The Art du Lin suit at Pitti probably...

Reviving the navy chalk-stripe suit

In the past few months on Permanent Style, we’ve shown a few outfits that are a little more unusual than perhaps typical: a notch or two further along the subtle/showy scale . The Art du Lin suit at Pitti probably...

SuitsSeptember 4th 2024

The work in a bespoke jacket: Part 2 (lapels)

September 2nd 2024

In this, the second of our films looking at the details of making a bespoke suit, we're focusing on lapels. But not necessarily the hand padding - that most obvious sign of handwork, which you can see on the back of...

The work in a bespoke jacket: Part 2 (lapels)

In this, the second of our films looking at the details of making a bespoke suit, we're focusing on lapels. But not necessarily the hand padding - that most obvious sign of handwork, which you can see on the back of...

SuitsSeptember 2nd 2024

How my shirt fit has changed in the past 15 years

August 30th 2024

I know, a graph! Given the nerdery that’s often included on these pages, I’m surprised it’s taken so long for us to lead with a graph. (Mobile users: try opening the image in a new tab.) Let me tell you...

How my shirt fit has changed in the past 15 years

I know, a graph! Given the nerdery that’s often included on these pages, I’m surprised it’s taken so long for us to lead with a graph. (Mobile users: try opening the image in a new tab.) Let me tell you...

ShirtsAugust 30th 2024

London: A menswear shopping guide

August 28th 2024

In some ways this is the hardest of the shopping guides for me to write – I know so many places so well and have so much to say. Luckily, nearly every place here is also covered elsewhere on Permanent Style. S...

London: A menswear shopping guide

In some ways this is the hardest of the shopping guides for me to write – I know so many places so well and have so much to say. Luckily, nearly every place here is also covered elsewhere on Permanent Style. S...

August 28th 2024

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

The best German tailors working today

August 26th 2024

By Bernhard Roetzel. In part one of this article I gave an overview of the state of bespoke tailoring in Germany, including its history. Today I will recommend some specific tailors, including my own experiences. Volkm...

The best German tailors working today

By Bernhard Roetzel. In part one of this article I gave an overview of the state of bespoke tailoring in Germany, including its history. Today I will recommend some specific tailors, including my own experiences. Volkm...

SuitsAugust 26th 2024

Autumn/Winter 2024 on the PS Shop

August 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. We’ve included the information we have, but feel free to ask questions if you have them, as c...

Autumn/Winter 2024 on the PS Shop

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. We’ve included the information we have, but feel free to ask questions if you have them, as c...

August 23rd 2024

The versatility (or not) of navy hopsack

August 21st 2024

I wore this new hopsack jacket from Paolo Martorano quite a bit this summer, which surprised me. Although I’ve had navy jackets in the past, since I stopped working in an office I tend to wear more earthy colours, ...

The versatility (or not) of navy hopsack

I wore this new hopsack jacket from Paolo Martorano quite a bit this summer, which surprised me. Although I’ve had navy jackets in the past, since I stopped working in an office I tend to wear more earthy colours, ...

Glasses and jewellery - JacketsAugust 21st 2024

How I learned to love shorts

August 19th 2024

By André Larnyoh. Recently I’ve been pining for the summer of 2022. Remember that one? Temperatures got to around 40 degrees and everyone was encouraged to stay indoors - something I did not do because Tooti...

How I learned to love shorts

By André Larnyoh. Recently I’ve been pining for the summer of 2022. Remember that one? Temperatures got to around 40 degrees and everyone was encouraged to stay indoors - something I did not do because Tooti...

Casual clothingAugust 19th 2024

The ultra-service at Saman Amel

August 16th 2024

I’ve been really interested to see how Saman Amel have changed their business model in recent years. They’ve made a conscious decision to offer a far more involved service to customers, which is then reflecte...

The ultra-service at Saman Amel

I’ve been really interested to see how Saman Amel have changed their business model in recent years. They’ve made a conscious decision to offer a far more involved service to customers, which is then reflecte...

August 16th 2024

Introducing: The Permanent Style collection at Fox

August 14th 2024

When I visited T&G Caraceni in Rome last year, a particular bolt of vintage cloth caught my eye. It was a brown-and-black houndstooth tweed, mid-weight but densely woven (as a lot of that vintage tweed tends to be). ...

Introducing: The Permanent Style collection at Fox

When I visited T&G Caraceni in Rome last year, a particular bolt of vintage cloth caught my eye. It was a brown-and-black houndstooth tweed, mid-weight but densely woven (as a lot of that vintage tweed tends to be). ...

ClothAugust 14th 2024

The work in a bespoke jacket: Part 1

August 12th 2024

One of the ways I think video can be very useful is showing how craft is done, rather than just the static nature of pictures. It worked well for the film we did with Dege & Skinner, showing how much difference press...

The work in a bespoke jacket: Part 1

One of the ways I think video can be very useful is showing how craft is done, rather than just the static nature of pictures. It worked well for the film we did with Dege & Skinner, showing how much difference press...

Suits - VideoAugust 12th 2024

My Favourite Madras Shirt: Original Madras Trading Company

August 9th 2024

By Manish Puri In 1973, Ranjit Shah left his hometown of Madras (now Chennai) carrying a suitcase full of cloth swatches and emigrated to New York City. Within a few years, he’d established Original Madras Trading ...

My Favourite Madras Shirt: Original Madras Trading Company

By Manish Puri In 1973, Ranjit Shah left his hometown of Madras (now Chennai) carrying a suitcase full of cloth swatches and emigrated to New York City. Within a few years, he’d established Original Madras Trading ...

Casual clothing - ShirtsAugust 9th 2024

Cream linen DB suit from Taillour: Review

August 7th 2024

By Manish Puri Even when scarred with multiple, dubious stains that were immune to the efforts of the finest dry cleaners, I soldiered on with my first ever pair of cream linen trousers - commissioned eight years ago at ...

Cream linen DB suit from Taillour: Review

By Manish Puri Even when scarred with multiple, dubious stains that were immune to the efforts of the finest dry cleaners, I soldiered on with my first ever pair of cream linen trousers - commissioned eight years ago at ...

SuitsAugust 7th 2024

London Invisible Mending: Preserving a Dying Art

August 5th 2024

By Manish Puri As the seasons change, it’s become something of a Sunday ritual for me to be paid a visit at home by Michael Norman (below). Long-time readers may recall that Michael runs a dry cleaning business sp...

London Invisible Mending: Preserving a Dying Art

By Manish Puri As the seasons change, it’s become something of a Sunday ritual for me to be paid a visit at home by Michael Norman (below). Long-time readers may recall that Michael runs a dry cleaning business sp...

Alterations and careAugust 5th 2024

Denim

Buck Mason: Good value staples

July 17th 2024

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...

Buck Mason: Good value staples

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...

Casual clothing - DenimJuly 17th 2024

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Introducing: Japanese denim shirts

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Denim - ShirtsJune 7th 2024

My favourite jeans

May 1st 2024

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...

My favourite jeans

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...

DenimMay 1st 2024

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019