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Viberg Service Boots: My choice of work boot

May 10th 2021

During the past Winter, I was vaguely looking to replace my longstanding work boots from Wolverine (above) . They’d done great service: on long country walks, camping in different parts of the country, and just go...

Viberg Service Boots: My choice of work boot

During the past Winter, I was vaguely looking to replace my longstanding work boots from Wolverine (above) . They’d done great service: on long country walks, camping in different parts of the country, and just go...

ShoesMay 10th 2021

Latest Posts

Layering and accessories for cold Spring days

May 7th 2021

Back when these things were possible, I remember an American friend visiting in the Spring and asking: “How on earth do you dress for this weather? I can see my breath in the morning, but my midday I’m roasti...

Layering and accessories for cold Spring days

Back when these things were possible, I remember an American friend visiting in the Spring and asking: “How on earth do you dress for this weather? I can see my breath in the morning, but my midday I’m roasti...

StyleMay 7th 2021

Both chic and bold: How to dress like Angel Ramos

May 5th 2021

Although Angel Ramos and I have only met a few times, we’ve always seemed to have something in common when it came to styles we liked. Angel wears slippers a lot, and has more of a tendency towards bright colours ...

Both chic and bold: How to dress like Angel Ramos

Although Angel Ramos and I have only met a few times, we’ve always seemed to have something in common when it came to styles we liked. Angel wears slippers a lot, and has more of a tendency towards bright colours ...

StyleMay 5th 2021

Dalmo made-to-measure cashmere

May 3rd 2021

In recent weeks we’ve talked about hand-framed knitwear - the slow knitting process used on knits like the Stoffa ribbed polo and the Saman Amel cricket sweater . I’ll do a more in-depth piece on the process...

Dalmo made-to-measure cashmere

In recent weeks we’ve talked about hand-framed knitwear - the slow knitting process used on knits like the Stoffa ribbed polo and the Saman Amel cricket sweater . I’ll do a more in-depth piece on the process...

KnitwearMay 3rd 2021

Spring/Summer Top 10: Chores, shirts and sweats

April 30th 2021

1. Drake’s bright-red suede chore jacket £1195 I’ve been asked a few times over the years about these suede chore jackets from Drake’s. Personally I tend to prefer blouson styles, and chore coats ...

Spring/Summer Top 10: Chores, shirts and sweats

1. Drake’s bright-red suede chore jacket £1195 I’ve been asked a few times over the years about these suede chore jackets from Drake’s. Personally I tend to prefer blouson styles, and chore coats ...

Casual clothing - JacketsApril 30th 2021

Massura made-to-measure jacket: Review

April 28th 2021

Massura is a German tailoring outfit run by Moritz Kossytorz, based in Munich but using a tailoring workshop in Naples. The style and make of the tailoring is not much different to other Neapolitan tailors, but I think ...

Massura made-to-measure jacket: Review

Massura is a German tailoring outfit run by Moritz Kossytorz, based in Munich but using a tailoring workshop in Naples. The style and make of the tailoring is not much different to other Neapolitan tailors, but I think ...

JacketsApril 28th 2021

The Italian handmade shirt

April 26th 2021

Many countries still make shirts by hand, including in Spain with the likes of Burgos and, further afield, someone like 100 Hands in India. But it is Italy that has really kept the flame alive. Indeed, it’s one of...

The Italian handmade shirt

Many countries still make shirts by hand, including in Spain with the likes of Burgos and, further afield, someone like 100 Hands in India. But it is Italy that has really kept the flame alive. Indeed, it’s one of...

ShirtsApril 26th 2021

Introducing: PS Harris Tweed

April 23rd 2021

My favourite Harris Tweed has not been available for a few years now. Originally offered by Holland & Sherry, I was such a fan that I used it for one of my favourite tweed jackets (from Elia Caliendo, below ), a fan...

Introducing: PS Harris Tweed

My favourite Harris Tweed has not been available for a few years now. Originally offered by Holland & Sherry, I was such a fan that I used it for one of my favourite tweed jackets (from Elia Caliendo, below ), a fan...

ClothApril 23rd 2021

Hang-Up Vintage (and repairs, and creations)

April 21st 2021

There are surprisingly few good vintage shops in London. Despite the popularity of vintage clothing in recent years, there haven’t been high-profile stores here like Wooden Sleepers in New York, Le Vif in Paris or ...

Hang-Up Vintage (and repairs, and creations)

There are surprisingly few good vintage shops in London. Despite the popularity of vintage clothing in recent years, there haven’t been high-profile stores here like Wooden Sleepers in New York, Le Vif in Paris or ...

Casual clothing - DenimApril 21st 2021

The craft and eccentricity of 45R

April 19th 2021

The 45R store in London is a little jewel on Brook Street, just round the corner from Fenwick’s, next to the far more imposing Issey Miyake. I can imagine Permanent Style readers being drawn in by the indigo textu...

The craft and eccentricity of 45R

The 45R store in London is a little jewel on Brook Street, just round the corner from Fenwick’s, next to the far more imposing Issey Miyake. I can imagine Permanent Style readers being drawn in by the indigo textu...

Denim - Hanks and scarvesApril 19th 2021

The Adret store: Full-blown beauty

April 16th 2021

This is the first of three articles celebrating menswear stores in London, following our call to arms earlier in the week urging readers to support the shops they love. We’re starting with Adret, the achingly beaut...

The Adret store: Full-blown beauty

This is the first of three articles celebrating menswear stores in London, following our call to arms earlier in the week urging readers to support the shops they love. We’re starting with Adret, the achingly beaut...

Casual clothing - JacketsApril 16th 2021

Latest Posts Continued

Support our shops. At least the real ones

April 14th 2021

It is genuinely important that - if you can - you visit a UK shop and support it now they’re open again. Why? Because good retail offers something distinct that could easily be lost. Let me explain the difference ...

Support our shops. At least the real ones

It is genuinely important that - if you can - you visit a UK shop and support it now they’re open again. Why? Because good retail offers something distinct that could easily be lost. Let me explain the difference ...

April 14th 2021

The custom-block service, from Optimo

April 12th 2021

Over the past year or so, Optimo has been developing a unique bespoke hat programme, where a personal ‘block’ is made for each customer. Most Optimo hats are already made to order, so customers pick their fe...

The custom-block service, from Optimo

Over the past year or so, Optimo has been developing a unique bespoke hat programme, where a personal ‘block’ is made for each customer. Most Optimo hats are already made to order, so customers pick their fe...

HatsApril 12th 2021

Whitcomb & Shaftesbury RAF-blue suit: Style Breakdown

April 9th 2021

Whitcomb & Shaftesbury have achieved great popularity in recent years because of their pricing. They offer one service where the majority of the suit is made in their Indian workshop, and as a result can offer a Sav...

Whitcomb & Shaftesbury RAF-blue suit: Style Breakdown

Whitcomb & Shaftesbury have achieved great popularity in recent years because of their pricing. They offer one service where the majority of the suit is made in their Indian workshop, and as a result can offer a Sav...

Cloth - SuitsApril 9th 2021

White jeans: how to buy, wash and wear

April 7th 2021

White jeans are a classic example of menswear that has been damaged unreasonably by association. Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to th...

White jeans: how to buy, wash and wear

White jeans are a classic example of menswear that has been damaged unreasonably by association. Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to th...

Denim - StyleApril 7th 2021

These are the tools: you have to use them

April 5th 2021

“Can I wear dark-brown shoes like these with a suit in my office? Do you think it would be appropriate?” The answer is, I don’t know. I don’t work in your office: I don’t know what the impli...

These are the tools: you have to use them

“Can I wear dark-brown shoes like these with a suit in my office? Do you think it would be appropriate?” The answer is, I don’t know. I don’t work in your office: I don’t know what the impli...

StyleApril 5th 2021

My journey in perfume

April 2nd 2021

A couple of weeks ago I cleared out a lot of perfumes sitting in our bathroom cabinet. The cabinet is actually a tall, vintage piece, originally for a dining room. It has drawers in the bottom where we keep towels and s...

My journey in perfume

A couple of weeks ago I cleared out a lot of perfumes sitting in our bathroom cabinet. The cabinet is actually a tall, vintage piece, originally for a dining room. It has drawers in the bottom where we keep towels and s...

PerfumeApril 2nd 2021

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

Saman Amel hand-framed cricket sweater: Review

March 31st 2021

Last week we discussed the fit of knitwear, using the example of a vintage-styled Stoffa knit to look at the current vogue for shorter, wider cuts. This week we have an interesting contrast: another made-to-measure piec...

Saman Amel hand-framed cricket sweater: Review

Last week we discussed the fit of knitwear, using the example of a vintage-styled Stoffa knit to look at the current vogue for shorter, wider cuts. This week we have an interesting contrast: another made-to-measure piec...

KnitwearMarch 31st 2021

My family

March 29th 2021

I am a 39-year-old father of three wonderful daughters. My family is without question the most joyful and important thing in my life. Why is this relevant to Permanent Style? Two reasons. First, this demographic is not...

My family

I am a 39-year-old father of three wonderful daughters. My family is without question the most joyful and important thing in my life. Why is this relevant to Permanent Style? Two reasons. First, this demographic is not...

March 29th 2021

How to wash and wear raw denim

March 26th 2021

People get in a real muddle over raw denim. A reader commented a couple of weeks ago that he didn’t like it because ‘you’re never allowed to wash it’. Of course you can wash raw denim. You might ...

How to wash and wear raw denim

People get in a real muddle over raw denim. A reader commented a couple of weeks ago that he didn’t like it because ‘you’re never allowed to wash it’. Of course you can wash raw denim. You might ...

DenimMarch 26th 2021

Introducing: The new PS Trench Coat

March 24th 2021

I'm so, so excited to have this trench coat back and available again on the PS store. Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That colla...

Introducing: The new PS Trench Coat

I'm so, so excited to have this trench coat back and available again on the PS store. Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That colla...

CoatsMarch 24th 2021

Inside the Bresciani sock factory, Spirano

March 22nd 2021

Following on from our recent article on Loro Piana, here is one more extract from my book The Finest Menswear in the World . It explains why Bresciani makes some of the finest socks – and importantly, what we mean ...

Inside the Bresciani sock factory, Spirano

Following on from our recent article on Loro Piana, here is one more extract from my book The Finest Menswear in the World . It explains why Bresciani makes some of the finest socks – and importantly, what we mean ...

Socks and underwearMarch 22nd 2021

Hats with coats: A sliding scale

March 19th 2021

I’m often asked which hats work best with different types of coat. In fact, it often comes up at this time of year - I guess when unexpected showers are more of a hazard. The sliding scale of formality with hats is...

Hats with coats: A sliding scale

I’m often asked which hats work best with different types of coat. In fact, it often comes up at this time of year - I guess when unexpected showers are more of a hazard. The sliding scale of formality with hats is...

HatsMarch 19th 2021

Review: Stoffa ribbed polo (and vintage knitwear cuts)

March 17th 2021

Reviewing this jumper from Stoffa is a good opportunity to discuss the current trend of knitwear being cut shorter and wider, in something of a vintage style. The way knitwear is usually designed to work, the ribbing at...

Review: Stoffa ribbed polo (and vintage knitwear cuts)

Reviewing this jumper from Stoffa is a good opportunity to discuss the current trend of knitwear being cut shorter and wider, in something of a vintage style. The way knitwear is usually designed to work, the ribbing at...

KnitwearMarch 17th 2021

Made-to-order umbrellas at Francesco Maglia

March 15th 2021

When I visited the Francesco Maglia workshop in Milan last year, I ordered a bespoke umbrella. Why? Purely to deepen the experience of the visit. There's no other excuse really. I’m not such an unusual height that...

Made-to-order umbrellas at Francesco Maglia

When I visited the Francesco Maglia workshop in Milan last year, I ordered a bespoke umbrella. Why? Purely to deepen the experience of the visit. There's no other excuse really. I’m not such an unusual height that...

Umbrellas and glovesMarch 15th 2021

My favourite outfits

March 12th 2021

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I li...

My favourite outfits

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I li...

StyleMarch 12th 2021

The (17) bespoke shoemakers I have known

March 10th 2021

This article was originally written back in 2014. Back then I had tried seven bespoke shoemakers, and nothing in Japan. Seven years later, the number has more than doubled, and the spread is wider – also encom...

The (17) bespoke shoemakers I have known

This article was originally written back in 2014. Back then I had tried seven bespoke shoemakers, and nothing in Japan. Seven years later, the number has more than doubled, and the spread is wider – also encom...

ShoesMarch 10th 2021

Denim

Hang-Up Vintage (and repairs, and creations)

April 21st 2021

There are surprisingly few good vintage shops in London. Despite the popularity of vintage clothing in recent years, there haven’t been high-profile stores here like Wooden Sleepers in New York, Le Vif in Paris or ...

Hang-Up Vintage (and repairs, and creations)

There are surprisingly few good vintage shops in London. Despite the popularity of vintage clothing in recent years, there haven’t been high-profile stores here like Wooden Sleepers in New York, Le Vif in Paris or ...

Casual clothing - DenimApril 21st 2021

The craft and eccentricity of 45R

April 19th 2021

The 45R store in London is a little jewel on Brook Street, just round the corner from Fenwick’s, next to the far more imposing Issey Miyake. I can imagine Permanent Style readers being drawn in by the indigo textu...

The craft and eccentricity of 45R

The 45R store in London is a little jewel on Brook Street, just round the corner from Fenwick’s, next to the far more imposing Issey Miyake. I can imagine Permanent Style readers being drawn in by the indigo textu...

Denim - Hanks and scarvesApril 19th 2021

White jeans: how to buy, wash and wear

April 7th 2021

White jeans are a classic example of menswear that has been damaged unreasonably by association. Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to th...

White jeans: how to buy, wash and wear

White jeans are a classic example of menswear that has been damaged unreasonably by association. Unfortunately, they carry connotations of flash Mediterranean men, wearing their white jeans with a shirt unbuttoned to th...

Denim - StyleApril 7th 2021

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019