Latest Post
Permanent Style magazine is live!
March 26th 2025The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on...
Permanent Style magazine is live!
The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on...
Latest Posts
A guide to pure-silk tailoring
March 24th 2025Silk used to be more commonly seen in tailoring than it is today. That’s in large part because quality silk has become so expensive, but also I think because we’re less used to seeing it around – e...
A guide to pure-silk tailoring
Silk used to be more commonly seen in tailoring than it is today. That’s in large part because quality silk has become so expensive, but also I think because we’re less used to seeing it around – e...
A&S Haberdashery introduces ready-made tailoring
March 21st 2025In the past few weeks, the Anderson & Sheppard Haberdashery has introduced ready-to-wear, unstructured tailoring for the first time. This is interesting to explore, because one of the first things the team said when ...
A&S Haberdashery introduces ready-made tailoring
In the past few weeks, the Anderson & Sheppard Haberdashery has introduced ready-to-wear, unstructured tailoring for the first time. This is interesting to explore, because one of the first things the team said when ...
What I’m looking forward to wearing this summer
March 19th 2025By Jamie Ferguson. I’m back baby. Ya miss me? It’s only been what six months? Speaking of months they sure are getting warmer and that can mean only one thing… It’s time to shave all your knee ha...
What I’m looking forward to wearing this summer
By Jamie Ferguson. I’m back baby. Ya miss me? It’s only been what six months? Speaking of months they sure are getting warmer and that can mean only one thing… It’s time to shave all your knee ha...
Pre-order open for Cashmere Crewnecks and Rugbys
March 17th 2025It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only hav...
Pre-order open for Cashmere Crewnecks and Rugbys
It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only hav...
RM Williams: An interview with Paul Grosmann
March 14th 2025The CEO of RM Williams was over recently, as part of a company focus on the UK – they recently opened shops in Marlow and Cambridge, and are planning others. I took the opportunity to interview the CEO Paul Grosman...
RM Williams: An interview with Paul Grosmann
The CEO of RM Williams was over recently, as part of a company focus on the UK – they recently opened shops in Marlow and Cambridge, and are planning others. I took the opportunity to interview the CEO Paul Grosman...
Announcing: Permanent Style magazine
March 12th 2025*The magazine will be available online on PS on March 26. A list of stockists will also be published then* *Tokyo magazine launch confirmed for Friday April 4th, 6-8pm, at Brycelands* I told you a lot of exciting things ...
Announcing: Permanent Style magazine
*The magazine will be available online on PS on March 26. A list of stockists will also be published then* *Tokyo magazine launch confirmed for Friday April 4th, 6-8pm, at Brycelands* I told you a lot of exciting things ...
Valuing the people in the product
March 10th 2025There is an old saying that you can tell a lot about someone by how they treat waiters. Actually it probably extends to anyone that serves you - bus drivers, bar staff, shop staff. The thinking is that if a seemingly ni...
Valuing the people in the product
There is an old saying that you can tell a lot about someone by how they treat waiters. Actually it probably extends to anyone that serves you - bus drivers, bar staff, shop staff. The thinking is that if a seemingly ni...
Loden: The cloth, the coat, the history
March 7th 2025By Bernhard Roetzel. I was pretty convinced that Permanent Style readers wouldn’t need an explanation of the term ‘Loden’. Still, I wondered whether a very English retailer like Cordings felt the need t...
Loden: The cloth, the coat, the history
By Bernhard Roetzel. I was pretty convinced that Permanent Style readers wouldn’t need an explanation of the term ‘Loden’. Still, I wondered whether a very English retailer like Cordings felt the need t...
The surprising influence of the Duffer of St George
March 5th 2025When I was growing up, the ‘Duffer’ of St George meant hoodies. You saw them on people like Jamie Oliver and David Beckham, and ripped off in every street market. It seemed to be the definition of an empty hy...
The surprising influence of the Duffer of St George
When I was growing up, the ‘Duffer’ of St George meant hoodies. You saw them on people like Jamie Oliver and David Beckham, and ripped off in every street market. It seemed to be the definition of an empty hy...
Pre-order open on Donegals and Indulgent cardigans
March 3rd 2025The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us ...
Pre-order open on Donegals and Indulgent cardigans
The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us ...
Latest Posts Continued
The versatility of the camel coat
February 28th 2025The pre-order for the PS Donegal coats, including this one, will open on Monday. Details in an article then. Instinctively, you wouldn't think a camel-coloured coat (whether actual camelhair or not) would be that v...
The versatility of the camel coat
The pre-order for the PS Donegal coats, including this one, will open on Monday. Details in an article then. Instinctively, you wouldn't think a camel-coloured coat (whether actual camelhair or not) would be that v...
De Bonne Facture: More like themselves
February 26th 2025I’ve known the brand De Bonne Facture for a long time, seeing them at stockists like Trunk and No Man Walks Alone over the years, and chatting to the founder Déborah Neuberg over dinner or at Pitti. I&rsquo...
De Bonne Facture: More like themselves
I’ve known the brand De Bonne Facture for a long time, seeing them at stockists like Trunk and No Man Walks Alone over the years, and chatting to the founder Déborah Neuberg over dinner or at Pitti. I&rsquo...
Dark Ivy
A friend referred to this outfit as ‘dark Ivy’ recently, and I liked the idea. Traditional Ivy style has much to recommend it today, particularly the way it mixes sportswear and tailoring together. I set out ...
August Special coming to UK for first time
February 21st 2025The thing I was most excited about doing with our new PS Showroom (other than picking carpet colours, obviously) was helping brands come to London. Doing a pop-up is not cheap or easy, so helping someone do so affordably...
August Special coming to UK for first time
The thing I was most excited about doing with our new PS Showroom (other than picking carpet colours, obviously) was helping brands come to London. Doing a pop-up is not cheap or easy, so helping someone do so affordably...
My socks are from TM Lewin
February 19th 2025My old editor used to have a phrase I don’t see around much in journalism anymore – the ‘tail fin’ headline, intended to describe a headline that was mostly there for show, in the same way as a ta...
My socks are from TM Lewin
My old editor used to have a phrase I don’t see around much in journalism anymore – the ‘tail fin’ headline, intended to describe a headline that was mostly there for show, in the same way as a ta...
A contrasting view: Dark trousers with light tops
February 17th 2025By Manish Puri . When I started to wear more tailored clothing - and it won’t surprise you to learn that coincided with when I began to read PS regularly - it seemed to me that the epitome of elegance was the abili...
A contrasting view: Dark trousers with light tops
By Manish Puri . When I started to wear more tailored clothing - and it won’t surprise you to learn that coincided with when I began to read PS regularly - it seemed to me that the epitome of elegance was the abili...
Instagram Stories
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Latest Posts Continued
Spring/Summer 25 on the Permanent Style shop
February 14th 2025Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. There are one or two new things, but mostly restocks and new colours in the existing, popular pieces...
Spring/Summer 25 on the Permanent Style shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. There are one or two new things, but mostly restocks and new colours in the existing, popular pieces...
Tommy & Giulio Caraceni bespoke tailoring: Review
February 12th 2025Last year, I wrote about how one of my favourite tailors in Milan - Ferdinando Caraceni - was closing. It was an interesting article about the challenges of running a bespoke tailor today, but sad for all the customers t...
Tommy & Giulio Caraceni bespoke tailoring: Review
Last year, I wrote about how one of my favourite tailors in Milan - Ferdinando Caraceni - was closing. It was an interesting article about the challenges of running a bespoke tailor today, but sad for all the customers t...
Meyrowitz: A workshop in the Thames
February 10th 2025There are quite a few islands in the Thames, once you get out beyond Hammersmith to the west. Most of them aren't used for much other than boat clubs, but Platt’s Eyott is a an exception. There's an indu...
Meyrowitz: A workshop in the Thames
There are quite a few islands in the Thames, once you get out beyond Hammersmith to the west. Most of them aren't used for much other than boat clubs, but Platt’s Eyott is a an exception. There's an indu...
Announcing: The Permanent Style Showroom
February 7th 2025So this is pretty exciting. We've just completed on our first physical space for Permanent Style - a showroom and office on Harley Street, a couple of blocks from Oxford Circus. The plan is that this will have two f...
Announcing: The Permanent Style Showroom
So this is pretty exciting. We've just completed on our first physical space for Permanent Style - a showroom and office on Harley Street, a couple of blocks from Oxford Circus. The plan is that this will have two f...
Assisi double-breasted navy blazer: Review
February 5th 2025I’ve settled into a bit of a rhythm with Korean tailors Assisi now. I love their soft-but-elegant style, I trust their fit and execution, and I know their double-breasted in particular is something I wear the hell ...
Assisi double-breasted navy blazer: Review
I’ve settled into a bit of a rhythm with Korean tailors Assisi now. I love their soft-but-elegant style, I trust their fit and execution, and I know their double-breasted in particular is something I wear the hell ...
The Permanent Style awards 2025: Results
February 3rd 2025Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve pro...
The Permanent Style awards 2025: Results
Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve pro...
The three way: How to break up a suit
January 31st 2025There are certain articles that arise from readers asking about a topic again and again. Or rather from the fact that when they ask, I don’t have an obvious place to point them to, so I have to repeat the same advi...
The three way: How to break up a suit
There are certain articles that arise from readers asking about a topic again and again. Or rather from the fact that when they ask, I don’t have an obvious place to point them to, so I have to repeat the same advi...
Bespoke mohair suit from J Mueser: Review
January 29th 2025I commissioned this suit from J Mueser in New York last year - in black mohair, using the bespoke service they offer alongside the normal (and more commonly used) made-to-measure. The idea was to explore different ways ...
Bespoke mohair suit from J Mueser: Review
I commissioned this suit from J Mueser in New York last year - in black mohair, using the bespoke service they offer alongside the normal (and more commonly used) made-to-measure. The idea was to explore different ways ...
Assisi coming to London for the first time
January 27th 2025Assisi, the Korean tailors I have enjoyed using so much over the past year, have announced they are coming to London for the first time. They will be here at the end of February, from Friday February 28th to Sunday March...
Assisi coming to London for the first time
Assisi, the Korean tailors I have enjoyed using so much over the past year, have announced they are coming to London for the first time. They will be here at the end of February, from Friday February 28th to Sunday March...
The different kinds of sale
January 24th 2025We're doing our first ever sale on the PS Shop today. I thought it would make a good subject for a post as well, as I find the psychology and perception of sales interesting. People that are into crafted clothing (...
The different kinds of sale
We're doing our first ever sale on the PS Shop today. I thought it would make a good subject for a post as well, as I find the psychology and perception of sales interesting. People that are into crafted clothing (...
Denim
Denim and tweed: My Scotland travel capsule
November 15th 2024I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...
Denim and tweed: My Scotland travel capsule
I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...
Buck Mason: Good value staples
July 17th 2024A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...
Buck Mason: Good value staples
A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...
Introducing: Japanese denim shirts
June 7th 2024A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...
Introducing: Japanese denim shirts
A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...
Reader Qs
Video chat: How to build a wardrobe from scratch
June 26th 2020This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: How to build a wardrobe from scratch
This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: Going to a maker for the first time
May 25th 2020I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Video chat: Going to a maker for the first time
I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Factory Visits
The tradition of Campbell's of Beauly
January 2nd 2025If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...
The tradition of Campbell's of Beauly
If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...
How cordovan is made, at Horween tannery, Chicago
December 6th 2019Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
How cordovan is made, at Horween tannery, Chicago
Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
Yves Salomon: re-using, remodelling fur
January 18th 2019Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Yves Salomon: re-using, remodelling fur
Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Active Threads
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They won't have it in yet Joao, as mentioned in the article. Give it another couple of weeks
Permanent Style magazine is live!
Read the commentsI'd love to get a jacket made in a slubby raw silk similar to Samen Amel. Does anyone have a recommended producer or specific reference number for something similar?
A guide to pure-silk tailoring
Read the commentsI tried the single breasted navy corduroy on this week -- I really liked it -- lovely cloth, cut, build. It's exactly what I need (but I also need £3200 -- for the suit -- in my bank account)....
A&S Haberdashery introduces ready-made tailoring
Read the commentsThe thing I love about Jamie’s style is that I would never, in a month of Sundays, dress like him but there is every reason in the world why he should. It suits him perfectly - it is so individualistic and so right for him.…
What I’m looking forward to wearing this summer
Read the commentsEither would work well in that setting Kyle, it's more a personal style choice. Personally I like dark tan most
If you only had five bags: A capsule collection
Read the commentsYes, if you scroll down to the bottom of the homepage you'll see a link to all articles, listed. Go to the bottom of that page
How Permanent Style started
Read the comments