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Reader profile: Bent

January 22nd 2025

Outfit 1: Green cord suit Suit: Schaap tailors, green 700g Holland & Sherry cord Jumper: De Bonne Facture Shirt: J Press Tie: Drake’s Shoes: Alden cordovan, modified last Socks: Frans Boone Watch: 1960s IWC Hi ...

Reader profile: Bent

Outfit 1: Green cord suit Suit: Schaap tailors, green 700g Holland & Sherry cord Jumper: De Bonne Facture Shirt: J Press Tie: Drake’s Shoes: Alden cordovan, modified last Socks: Frans Boone Watch: 1960s IWC Hi ...

StyleJanuary 22nd 2025

Latest Posts

Paul’s Permanent Style watches

January 20th 2025

By Paul Croughton Not so long ago, Simon and I were discussing watches – specifically what would make a ‘Permanent Style watch’. As both a PS reader of well over a decade and a watch enthusiast and coll...

Paul’s Permanent Style watches

By Paul Croughton Not so long ago, Simon and I were discussing watches – specifically what would make a ‘Permanent Style watch’. As both a PS reader of well over a decade and a watch enthusiast and coll...

WatchesJanuary 20th 2025

Removing the white stitch on a new coat

January 17th 2025

I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use w...

Removing the white stitch on a new coat

I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use w...

January 17th 2025

Who’s your favourite menswear brand right now? 

January 15th 2025

The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a ...

Who’s your favourite menswear brand right now? 

The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a ...

January 15th 2025

Michael Browne ‘Body coat’: Style breakdown

January 13th 2025

Last year we did a series of articles analysing four of my overcoats from different traditions: Sartoria Ciardi , Cifonelli , Liverano and Edward Sexton . They were discussed, measured and picked apart in the ‘Sty...

Michael Browne ‘Body coat’: Style breakdown

Last year we did a series of articles analysing four of my overcoats from different traditions: Sartoria Ciardi , Cifonelli , Liverano and Edward Sexton . They were discussed, measured and picked apart in the ‘Sty...

CoatsJanuary 13th 2025

Packing for travelling between seasons: cold then hot

January 10th 2025

When I travelled to Thailand last month, I had a slightly different packing challenge to usual: in London it was eight degrees (celsius) with cold drizzle; in Bangkok it was 30 degrees and balmy. Now I wouldn’t be...

Packing for travelling between seasons: cold then hot

When I travelled to Thailand last month, I had a slightly different packing challenge to usual: in London it was eight degrees (celsius) with cold drizzle; in Bangkok it was 30 degrees and balmy. Now I wouldn’t be...

StyleJanuary 10th 2025

A Neapolitan ‘caban’ coat, from Luca Museo

January 8th 2025

What is a ‘caban’ coat? Well, it's meant different things at different points in time, but it has a particular meaning as a sartorial version of a pea coat in Naples. The caban was originally something ...

A Neapolitan ‘caban’ coat, from Luca Museo

What is a ‘caban’ coat? Well, it's meant different things at different points in time, but it has a particular meaning as a sartorial version of a pea coat in Naples. The caban was originally something ...

CoatsJanuary 8th 2025

Suits and shirts: A sliding scale of formality

January 6th 2025

Linen : Linen We haven’t done one of these in a while, but a reader requested one in a comment on the ‘ How to pick shirt fabric ’ article, and it reminded me how useful people find the sliding scales. ...

Suits and shirts: A sliding scale of formality

Linen : Linen We haven’t done one of these in a while, but a reader requested one in a comment on the ‘ How to pick shirt fabric ’ article, and it reminded me how useful people find the sliding scales. ...

Shirts - SuitsJanuary 6th 2025

The tradition of Campbell's of Beauly

January 2nd 2025

If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...

The tradition of Campbell's of Beauly

If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...

Factory visitsJanuary 2nd 2025

La Bowtique made-to-measure: Review

December 30th 2024

By Manish Puri. The first dinner suit I ever purchased was from the online vintage shop Savvy Row : a nineties bespoke Anderson & Sheppard double-breasted. And, after some alterations - which, out of a sense of custo...

La Bowtique made-to-measure: Review

By Manish Puri. The first dinner suit I ever purchased was from the online vintage shop Savvy Row : a nineties bespoke Anderson & Sheppard double-breasted. And, after some alterations - which, out of a sense of custo...

Black tie - SuitsDecember 30th 2024

Merry Christmas 2024!

December 25th 2024

Thank you everyone - readers, friends, customers, contributors - for a wonderful 2024. It's been quite a year, with more people than ever before reading PS, and The Casual Style Guide being such a success. Trust me ...

Merry Christmas 2024!

Thank you everyone - readers, friends, customers, contributors - for a wonderful 2024. It's been quite a year, with more people than ever before reading PS, and The Casual Style Guide being such a success. Trust me ...

December 25th 2024

Latest Posts Continued

Be a patron

December 23rd 2024

A friend of mine has been into menswear since he was a teenager. He obsessed over three-piece suits with collared waistcoats, dreamt of visiting Savile Row, and for years sought out second-hand bespoke online. He brief...

Be a patron

A friend of mine has been into menswear since he was a teenager. He obsessed over three-piece suits with collared waistcoats, dreamt of visiting Savile Row, and for years sought out second-hand bespoke online. He brief...

December 23rd 2024

The menswear and culture of Bangkok

December 20th 2024

I was in Thailand last week, holding an event at the shop Decorum, and I have to say I was impressed with the local menswear culture. I’ve travelled a fair bit round east Asia, but not much in the south-east &ndash...

The menswear and culture of Bangkok

I was in Thailand last week, holding an event at the shop Decorum, and I have to say I was impressed with the local menswear culture. I’ve travelled a fair bit round east Asia, but not much in the south-east &ndash...

December 20th 2024

Ralph Fitzgerald: The Chrysler Tailor

December 18th 2024

By Manish Puri. For my money it’s the most beautiful building in New York. And yet, despite being lucky enough to have been to the Big Apple on more than a dozen occasions, I’ve never actually been inside the...

Ralph Fitzgerald: The Chrysler Tailor

By Manish Puri. For my money it’s the most beautiful building in New York. And yet, despite being lucky enough to have been to the Big Apple on more than a dozen occasions, I’ve never actually been inside the...

SuitsDecember 18th 2024

Learning lessons: Light-grey overcoat and horsebits

December 16th 2024

I had this overcoat made earlier in the year by Sartoria Ciardi from Naples, but have only had a chance to wear it consistently the past few months. The cloth is CT17 from Fox - a 20/21oz wool in their overcoatings bunch...

Learning lessons: Light-grey overcoat and horsebits

I had this overcoat made earlier in the year by Sartoria Ciardi from Naples, but have only had a chance to wear it consistently the past few months. The cloth is CT17 from Fox - a 20/21oz wool in their overcoatings bunch...

Cloth - CoatsDecember 16th 2024

Métier: Quality and functionality

December 13th 2024

There are a few reasons why I think the bag brand Métier might appeal to PS readers. Let me set them out in typically geeky PS-style. First, they don’t have any branding. The prices might be fashion-brand p...

Métier: Quality and functionality

There are a few reasons why I think the bag brand Métier might appeal to PS readers. Let me set them out in typically geeky PS-style. First, they don’t have any branding. The prices might be fashion-brand p...

BagsDecember 13th 2024

Bryceland’s made-to-order chambray shirt: Review

December 11th 2024

Made-to-order services are useful with workwear shirts, where bespoke makers can rarely replicate the construction or the materials. We covered one such service recently, from The Anthology , and today we’re review...

Bryceland’s made-to-order chambray shirt: Review

Made-to-order services are useful with workwear shirts, where bespoke makers can rarely replicate the construction or the materials. We covered one such service recently, from The Anthology , and today we’re review...

ShirtsDecember 11th 2024

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

August Special: Innovative, rugged boots and loafers

December 9th 2024

August Special is a new shoe brand - they launched online back in May - and it’s an interesting proposition I think. Comfortable versions of traditional shoes that have more style than most in that combination, and...

August Special: Innovative, rugged boots and loafers

August Special is a new shoe brand - they launched online back in May - and it’s an interesting proposition I think. Comfortable versions of traditional shoes that have more style than most in that combination, and...

ShoesDecember 9th 2024

Christmas Gift Guide 2024

December 6th 2024

This is always fun. Each year the gift guide is an opportunity for me to mention non-menswear, or at least menswear-adjacent, products and brands. And given PS readers are fussy (perhaps we should we say discerning?), it...

Christmas Gift Guide 2024

This is always fun. Each year the gift guide is an opportunity for me to mention non-menswear, or at least menswear-adjacent, products and brands. And given PS readers are fussy (perhaps we should we say discerning?), it...

Black tie - Glasses and jewelleryDecember 6th 2024

What Frasier could teach us about dressing today

December 4th 2024

Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition...

What Frasier could teach us about dressing today

Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition...

StyleDecember 4th 2024

The case for the ‘stimulating’ shirt

December 2nd 2024

By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently. In my past life at Drake’s, I always favoured slightly eccentric tai...

The case for the ‘stimulating’ shirt

By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently. In my past life at Drake’s, I always favoured slightly eccentric tai...

ShirtsDecember 2nd 2024

Is there a ‘crew’?

November 29th 2024

Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. T...

Is there a ‘crew’?

Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. T...

November 29th 2024

The versatility of olive: Anthology MTM in PS/Fox flannel

November 27th 2024

By Manish Puri. I’ve had my eye on a dark green suit for a long time. So when Simon very kindly offered me a length of the olive flannel that he’d collaborated on with Fox Brothers, I jumped at the chance. To...

The versatility of olive: Anthology MTM in PS/Fox flannel

By Manish Puri. I’ve had my eye on a dark green suit for a long time. So when Simon very kindly offered me a length of the olive flannel that he’d collaborated on with Fox Brothers, I jumped at the chance. To...

SuitsNovember 27th 2024

Reader profile: Pedro

November 25th 2024

Pedro is a reader in New York - one I’ve known to say hello to, but never really had a long conversation with. It was lovely doing so a couple of weeks ago. He’s thoughtful about clothes and his relationship ...

Reader profile: Pedro

Pedro is a reader in New York - one I’ve known to say hello to, but never really had a long conversation with. It was lovely doing so a couple of weeks ago. He’s thoughtful about clothes and his relationship ...

StyleNovember 25th 2024

Simon’s sizing advice (winter)

November 22nd 2024

Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advic...

Simon’s sizing advice (winter)

Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advic...

CoatsNovember 22nd 2024

Hermes Sac a Depeches: How Great Things Age

November 20th 2024

We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas&rs...

Hermes Sac a Depeches: How Great Things Age

We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas&rs...

BagsNovember 20th 2024

The unique shoe tradition of Austro-Hungary

November 18th 2024

The Austro-Hungarian tradition of shoemaking is a significant one - until fairly recently it was the most influential in Europe, after the English. It is also a type of shoe (rounder, larger, more comfortable) that is pe...

The unique shoe tradition of Austro-Hungary

The Austro-Hungarian tradition of shoemaking is a significant one - until fairly recently it was the most influential in Europe, after the English. It is also a type of shoe (rounder, larger, more comfortable) that is pe...

ShoesNovember 18th 2024

Denim

Denim and tweed: My Scotland travel capsule 

November 15th 2024

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...

Denim and tweed: My Scotland travel capsule 

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...

Denim - JacketsNovember 15th 2024

Buck Mason: Good value staples

July 17th 2024

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...

Buck Mason: Good value staples

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...

Casual clothing - DenimJuly 17th 2024

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Introducing: Japanese denim shirts

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Denim - ShirtsJune 7th 2024

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

The tradition of Campbell's of Beauly

January 2nd 2025

If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...

The tradition of Campbell's of Beauly

If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...

Factory visitsJanuary 2nd 2025

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019