Latest Post
The Real McCoy’s: Modern authenticity, casual luxury
January 24th 2022Although I’ve known The Real McCoy’s and been a customer for quite a long time, I’ve never really known the company itself very well. So it was niceduring a recent visit to the new shop in London to in...
The Real McCoy’s: Modern authenticity, casual luxury
Although I’ve known The Real McCoy’s and been a customer for quite a long time, I’ve never really known the company itself very well. So it was niceduring a recent visit to the new shop in London to in...
Latest Posts
Tonal dressing - with the new grey Indulgent Shawl Cardigan
January 21st 2022Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for...
Tonal dressing - with the new grey Indulgent Shawl Cardigan
Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for...
Double denim – in new Anthology tweed jacket
January 19th 2022Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...
Double denim – in new Anthology tweed jacket
Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...
Reader profile: Mattia
January 17th 2022I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...
Reader profile: Mattia
I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...
Down parka from Nigel Cabourn: How great things age
January 14th 2022Over the winter, quite a few readers have asked what I wear for very cold weather. If it’s formal, the answer is a simple variation on the coats we’ve already featured: a heavyweight overcoat like my 30oz f...
Down parka from Nigel Cabourn: How great things age
Over the winter, quite a few readers have asked what I wear for very cold weather. If it’s formal, the answer is a simple variation on the coats we’ve already featured: a heavyweight overcoat like my 30oz f...
PS Awards 2022: What are your favourite clothes, ever?
January 12th 2022This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month. This year I thought we&...
PS Awards 2022: What are your favourite clothes, ever?
This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month. This year I thought we&...
Perro: The collection tried and reviewed
January 10th 2022I don’t think Per and Rock (below) will mind me saying that when I first saw the products and looks coming from their new brand, Perro , they didn’t have a big impact on me. The two of them - previously at m...
Perro: The collection tried and reviewed
I don’t think Per and Rock (below) will mind me saying that when I first saw the products and looks coming from their new brand, Perro , they didn’t have a big impact on me. The two of them - previously at m...
Linen, paisley and velvet interiors: de Le Cuona
January 7th 2022I recently followed a thread of interest from shirtmaker Emma Willis, to the slow-woven fabric of her dressing gowns, to the company that produces them, de Le Cuona. It was a fairly speculative journey. I had no idea whe...
Linen, paisley and velvet interiors: de Le Cuona
I recently followed a thread of interest from shirtmaker Emma Willis, to the slow-woven fabric of her dressing gowns, to the company that produces them, de Le Cuona. It was a fairly speculative journey. I had no idea whe...
Why I’m wearing more belts
January 5th 2022In recent months I’ve been wearing belts more often, after years of hardly doing so at all. I never wore them with tailoring, preferring the clean, elegant look of an unfettered waistband with side adjustors. And...
Why I’m wearing more belts
In recent months I’ve been wearing belts more often, after years of hardly doing so at all. I never wore them with tailoring, preferring the clean, elegant look of an unfettered waistband with side adjustors. And...
Resoling sneakers: Rforpeople and end-of-life
January 3rd 2022People did different things over lockdown. Talking to Tommaso Melani, owner of Stefano Bemer shoes , it turns out he started resoling trainers. Stefano Bemer has a talented in-house team of shoemakers. They’ve mad...
Resoling sneakers: Rforpeople and end-of-life
People did different things over lockdown. Talking to Tommaso Melani, owner of Stefano Bemer shoes , it turns out he started resoling trainers. Stefano Bemer has a talented in-house team of shoemakers. They’ve mad...
Cocktail attire: An argument for new evening wear
December 31st 2021Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years. We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, wh...
Cocktail attire: An argument for new evening wear
Just before Christmas, I organised a Permanent Style Christmas dinner, to thank a few people that had helped and supported PS in recent years. We were hosted by Geordie D’Anyers Willis of Berry Bros & Rudd, wh...
Latest Posts Continued
Edward Sexton flannel suit: Style breakdown
December 29th 2021Edward Sexton is famous for bringing sexy, dramatic tailoring to Savile Row in the 1960s and 1970s, as head cutter for Tommy Nutter. Mick and Bianca Jagger in white suits, The Beatles crossing Abbey Road: these are the l...
Edward Sexton flannel suit: Style breakdown
Edward Sexton is famous for bringing sexy, dramatic tailoring to Savile Row in the 1960s and 1970s, as head cutter for Tommy Nutter. Mick and Bianca Jagger in white suits, The Beatles crossing Abbey Road: these are the l...
The colour fallacy
December 27th 2021By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of tra...
The colour fallacy
By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of tra...
Merry Christmas (Eve)
December 24th 2021Today, Permanent Style takes its traditional, annual day off - I know, a whole day! So stop reading this, go talk to a loved one, and stay away from screens. Unless it's to watch a gushy Christmas movie you can take a ch...
Merry Christmas (Eve)
Today, Permanent Style takes its traditional, annual day off - I know, a whole day! So stop reading this, go talk to a loved one, and stay away from screens. Unless it's to watch a gushy Christmas movie you can take a ch...
Lutays made-to-order jacket: Review
December 22nd 2021Lutays is a French brand making casual jackets in a couture workshop in France. It was started by Jean-Baptiste Rosseeuw (above), whom readers might know from his previous job at glove maker Lavabre Cadet. JB - as he is...
Lutays made-to-order jacket: Review
Lutays is a French brand making casual jackets in a couture workshop in France. It was started by Jean-Baptiste Rosseeuw (above), whom readers might know from his previous job at glove maker Lavabre Cadet. JB - as he is...
The styles of bow tie – and why they matter
December 20th 2021I rarely wear a bow tie. Certainly never casually, and the number of black tie excuses has dwindled since I left my job in legal journalism. Back then there were several award ceremonies a year - we even threw four ours...
The styles of bow tie – and why they matter
I rarely wear a bow tie. Certainly never casually, and the number of black tie excuses has dwindled since I left my job in legal journalism. Back then there were several award ceremonies a year - we even threw four ours...
A visit to Molloy & Sons
December 17th 2021Living in a city, it’s easy to become reliant on Google Maps. After all, it will tell you not only where things are, but how to get there, which train is fastest, and the branches of Pret a Manger along on the way....
A visit to Molloy & Sons
Living in a city, it’s easy to become reliant on Google Maps. After all, it will tell you not only where things are, but how to get there, which train is fastest, and the branches of Pret a Manger along on the way....
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Latest Posts Continued
The guide to Shetland sweaters: Part two, brands
December 15th 2021By Manish Puri "In part one of this guide, we discussed the general styles and constructions of Shetland jumpers, which I hope helped provide context for which jumper is right for you and why. Now that you’ve eaten...
The guide to Shetland sweaters: Part two, brands
By Manish Puri "In part one of this guide, we discussed the general styles and constructions of Shetland jumpers, which I hope helped provide context for which jumper is right for you and why. Now that you’ve eaten...
The guide to Shetland sweaters: Part one
December 13th 2021By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many ...
The guide to Shetland sweaters: Part one
By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many ...
Reader profile: Ben
December 10th 2021I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together...
Reader profile: Ben
I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together...
Introducing: The Cashmere Rugby
December 8th 2021*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new she...
Introducing: The Cashmere Rugby
*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new she...
Chester Mox hand-sewn leather folio: Review
December 6th 2021Chester Mox is Bellanie Salcedo, a leatherworker making saddle-stitched goods in Los Angeles, California. I’ve known Bellanie for several years, having first covered her on PS back in 2013 . Since then, however, he...
Chester Mox hand-sewn leather folio: Review
Chester Mox is Bellanie Salcedo, a leatherworker making saddle-stitched goods in Los Angeles, California. I’ve known Bellanie for several years, having first covered her on PS back in 2013 . Since then, however, he...
How I wear a black leather jacket
December 3rd 2021I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn&r...
How I wear a black leather jacket
I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn&r...
If you had five coats: A versatile selection
December 1st 2021As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casu...
If you had five coats: A versatile selection
As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casu...
Clutch chinos review: Soundman, Pherrows, Warehouse…
November 29th 2021This is the latest in a series of articles we are doing on well-made chinos. You can see the previous articles on a contents page here , and listed on the right of this article (on a desktop). Rather than look at one...
Clutch chinos review: Soundman, Pherrows, Warehouse…
This is the latest in a series of articles we are doing on well-made chinos. You can see the previous articles on a contents page here , and listed on the right of this article (on a desktop). Rather than look at one...
The Sale Shop: Permanent Style, Marrkt and J.Girdwood
November 28th 2021Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt...
The Sale Shop: Permanent Style, Marrkt and J.Girdwood
Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt...
The new Permanent Style x Cromford shearling coat
November 26th 2021*Note: The brown of this jacket is perhaps a little browner and lighter than the pictures suggest. A picture of the skin itself has been added at the bottom of this piece to demonstrate. Thanks* During the recent pop-up ...
The new Permanent Style x Cromford shearling coat
*Note: The brown of this jacket is perhaps a little browner and lighter than the pictures suggest. A picture of the skin itself has been added at the bottom of this piece to demonstrate. Thanks* During the recent pop-up ...
Denim
Double denim – in new Anthology tweed jacket
January 19th 2022Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...
Double denim – in new Anthology tweed jacket
Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...
Reader profile: Mattia
January 17th 2022I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...
Reader profile: Mattia
I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...
How jeans can be repaired (and when they can’t)
November 19th 2021I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...
How jeans can be repaired (and when they can’t)
I recently had my vintage Levi’s repaired a couple of times by the team at Blackhorse Lane. The first time for a rip in the knee, and the second to reinforce the crotch seams. It’s wonderful to be able to do ...
Reader Qs
Video chat: How to build a wardrobe from scratch
June 26th 2020This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: How to build a wardrobe from scratch
This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: Going to a maker for the first time
May 25th 2020I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Video chat: Going to a maker for the first time
I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Factory Visits
How cordovan is made, at Horween tannery, Chicago
December 6th 2019Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
How cordovan is made, at Horween tannery, Chicago
Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
Yves Salomon: re-using, remodelling fur
January 18th 2019Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Yves Salomon: re-using, remodelling fur
Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Frank Clegg, Fall River: Factory visit
January 2nd 2019It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Frank Clegg, Fall River: Factory visit
It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Active Threads
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Exactly. For me, the same applies to the great designers that have lasted, particularly Ralph Lauren. Unfortunately I find most of the men's line from Margaret Howell to be too square and shall we say 'naive'? Lots of large, square patch pockets. But the accessories…
How to wear trainers – 1: Design
Read the commentsNo, sorry, although we may do a pre-order if we can for the Autumn, so worth adding yourself to the waiting list
Tonal dressing – with new Indulgent Shawl Cardigan
Read the commentsYeah I've done that too. Was buying a coat from SEH Kelly, and asked to come to their showroom. They told me to order multiple sizes and colours and return what I don't want (or all). When you abuse the process for instagram photos, then…
The Real McCoy’s: Modern authenticity, casual luxury
Read the commentsYes, exactly. The trouser sits in the same place on your body, but it's a little higher above, so it changes the rise slightly without altering the fit
What are low, medium and high-rise trousers?
Read the commentsPerfect, thanks Simon. As you may have seen, each year Luca gives you a 50 GBP discount off a 200+ GBP item if you complete their survey; a nice gesture that i will make the most of. Cheers.
Luca Faloni knitwear – a high-quality staple
Read the commentsDressing gowns I think depend a lot more on what you wear underneath them, and how warm you keep your house. If you do actually need them to keep warm, rather than just for modesty, then silk isn't much use.
Bespoke pyjamas – at Burgos, Madrid
Read the comments