Latest Post
The style of Tintin and Hergé
June 3rd 2026By Bent Van Looy. I could be wrong, but I doubt many PS readers could pull off a pair of tobacco knickerbockers. God knows, at…
The style of Tintin and Hergé
By Bent Van Looy. I could be wrong, but I doubt many PS readers could pull off a pair of tobacco knickerbockers. God knows, at some perilous point in my personal style journey I tried (and failed, of course). Come to think of it, I only know one guy who...
Latest Posts
Maximilian Mogg made-to-measure black tie: Review
June 1st 2026I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was visiting London for the appointments he runs at Richard…
Maximilian Mogg made-to-measure black tie: Review
I recently had this tuxedo made by the German tailoring brand Maximilian Mogg, while Max was visiting London for the appointments he runs at Richard Gelding on North Audley Street. I was interested in having something from Max both because I know readers will be interested, and because I myself...
The CVO canvas shoe: Part two, the brands
May 29th 2026By Tony Sylvester. Last week, I cracked out some books off the shelf and had a delve into the history of the canvas sneaker, and…
The CVO canvas shoe: Part two, the brands
By Tony Sylvester. Last week, I cracked out some books off the shelf and had a delve into the history of the canvas sneaker, and its place in the summer wardrobe. This was a little continuation of a broader look at Riviera style that Simon and I both tackled a...
Stoffa is my favourite designer
May 27th 2026“Special things often need explanation. Because they’re special, they’re unusual, and so not familiar. Whether through writing or imagery or trying, they need that little…
Stoffa is my favourite designer
“Special things often need explanation. Because they’re special, they’re unusual, and so not familiar. Whether through writing or imagery or trying, they need that little bit of explanation.” I recently reconnected with the guys at Stoffa after a few years of being out of touch. I did so, partly, because...
Reader Profile: Matt
May 25th 2026Matt Barbet is a TV presenter and journalist in the UK, working for the BBC, ITV and now Sky. He’s also a keen cyclist, and…
Reader Profile: Matt
Matt Barbet is a TV presenter and journalist in the UK, working for the BBC, ITV and now Sky. He’s also a keen cyclist, and we met years ago at a Rapha event, back when were both on the bike far more than we are now. Matt’s a reader and...
Friday Polos restocked – with new colours
May 22nd 2026The Friday Polo is the longest-running product we’ve consistently done on PS, but in the past few years I’ve found I wear it in a…
Friday Polos restocked – with new colours
The Friday Polo is the longest-running product we’ve consistently done on PS, but in the past few years I’ve found I wear it in a different way to how I used to. Although it was designed to work well with tailoring, I now wear it more commonly loose and untucked. ...
The CVO shoe: Part one, a brief history
May 20th 2026In a two-part series beginning today, Tony readies himself (and us) for summer with a look at the enduring style of the CVO shoe. In…
The CVO shoe: Part one, a brief history
In a two-part series beginning today, Tony readies himself (and us) for summer with a look at the enduring style of the CVO shoe. In part two he will give an overview of his favourite contemporary models; today he looks at the history, pinpointing when the canvas sneaker became the...
How to wear a camel-coloured jacket
May 18th 2026I was going to refer to this as a camelhair jacket, but camelhair comes in a few colours, including navy, black and brown. The camelhair…
How to wear a camel-coloured jacket
I was going to refer to this as a camelhair jacket, but camelhair comes in a few colours, including navy, black and brown. The camelhair shown here is perhaps the classic one - the best known - so referring to that as camel-coloured seems accurate. But let me know if...
The case for cowboy boots – and where to buy them
May 15th 2026By Nico Lazaro (above). At first glance, cowboy boots seem an unlikely candidate for the classic men’s wardrobe. They’re bold, regional and carry with them…
The case for cowboy boots – and where to buy them
By Nico Lazaro (above). At first glance, cowboy boots seem an unlikely candidate for the classic men’s wardrobe. They’re bold, regional and carry with them a strong cultural identity – one that can feel unfamiliar, especially to readers outside the American Southwest. But beneath the surface, cowboy boots share many...
The problem with quarter zips
May 13th 2026Recently a few readers have asked about my dislike of quarter-zip (and half-zip) sweaters. This is probably, at least in part, because they've become so…
The problem with quarter zips
Recently a few readers have asked about my dislike of quarter-zip (and half-zip) sweaters. This is probably, at least in part, because they've become so popular – both as a finance-office staple and as fashion. In the same way as navy chinos, my objection to quarter zips is narrower than...
A coda on clothing etiquette, from Bruce
May 11th 2026During discussions for our recent article on clothing etiquette, I spent some time talking to my good, old friend Bruce Boyer. (Not that either of…
A coda on clothing etiquette, from Bruce
During discussions for our recent article on clothing etiquette, I spent some time talking to my good, old friend Bruce Boyer. (Not that either of us are old, but rather that I have known him for a good few years.) Bruce, as expected, was both eloquent and erudite in his...
Latest Posts Continued
Spring/Summer Highlights 2026
May 8th 2026This is our seasonal piece covering the best things I’ve bought recently, with comments on fit and views on style. A useful round-up, a gear…
Spring/Summer Highlights 2026
This is our seasonal piece covering the best things I’ve bought recently, with comments on fit and views on style. A useful round-up, a gear review in brief: they’re all things I’ve bought and worn already so I can help out with any more detailed questions as well. Just ask...
Better than Simon’s? My Luca Museo tweed suit
May 6th 2026By Manish Puri. Although it arrived a little late in the season, that hasn’t stopped me from wearing my new Luca Museo Donegal Tweed suit…
Better than Simon’s? My Luca Museo tweed suit
By Manish Puri. Although it arrived a little late in the season, that hasn’t stopped me from wearing my new Luca Museo Donegal Tweed suit every chance I’ve gotten. It’s quickly established itself as a favourite and attracts compliments wherever it goes – just a few weeks back an attractive...
Review: Stone Island linen jacket
May 4th 2026I met a man on the stairs the other day. He was leaving the pop-up as I was entering, and he stopped to tell me…
Review: Stone Island linen jacket
I met a man on the stairs the other day. He was leaving the pop-up as I was entering, and he stopped to tell me how much he enjoyed the website, as consistently generous and well-mannered PS readers often do. Then he said something that surprised me: he thanked us...
How to dress like Luciano Barbera
May 1st 2026Luciano Barbera is a menswear icon for many reasons. For me, however, the most important is that he always emphasised dressing comfortably, appropriately and in…
How to dress like Luciano Barbera
Luciano Barbera is a menswear icon for many reasons. For me, however, the most important is that he always emphasised dressing comfortably, appropriately and in an understated manner. Dressing comfortably means eschewing the uber-tight suits or uber-pointy shoes that still plague some areas of menswear. Dressing in an understated manner...
PS trunk show: An Introduction to Ficus
April 29th 2026By Manish Puri. Next week, for the first time, we welcome Shanghai-based brand Ficus to the PS showroom on Harley Street. Founded in 2016, Ficus…
PS trunk show: An Introduction to Ficus
By Manish Puri. Next week, for the first time, we welcome Shanghai-based brand Ficus to the PS showroom on Harley Street. Founded in 2016, Ficus draws inspiration from classic Western menswear styles, but often presents them with an Eastern sensibility. Simon and I had a chance to meet with the...
Thoughts on A Presse (and fashion silhouettes)
April 27th 2026I’ve found the recent growth of popularity in Japanese brand A Presse quite interesting. Because while there are lots of things I like and admire…
Thoughts on A Presse (and fashion silhouettes)
I’ve found the recent growth of popularity in Japanese brand A Presse quite interesting. Because while there are lots of things I like and admire about the brand, it feels like it’s often misrepresented. A Presse is sometimes described as heritage menswear. People see the denim jackets, chinos and other...
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Latest Posts Continued
This is Spring/Summer 2026
April 24th 2026In every issue of the magazine, we include a list of things to team are looking forward to wearing and buying in the season ahead.…
This is Spring/Summer 2026
In every issue of the magazine, we include a list of things to team are looking forward to wearing and buying in the season ahead. Here's the one from this issue, as a little taster. We always include a guest contributor as well, and this time it was the French...
Introducing: The Boat Shoe with August Special
April 22nd 2026The shoe will be available to try on in all sizes at the London pop-up, starting tomorrow. All details on that here. A couple of…
Introducing: The Boat Shoe with August Special
The shoe will be available to try on in all sizes at the London pop-up, starting tomorrow. All details on that here. A couple of years ago, in an article about the appeal of Riviera style in the summer, we wrote about the need for a soft but elegant shoe...
Permanent Style magazine Spring/Summer ‘26 is live!
April 20th 2026The third issue of Permanent Style magazine is now live, and is available on the Permanent Style shop as well as at the retailers listed…
Permanent Style magazine Spring/Summer ‘26 is live!
The third issue of Permanent Style magazine is now live, and is available on the Permanent Style shop as well as at the retailers listed at the bottom of this article. The thing I’m most pleased with in this issue is the way the magazine has developed its own personality...
Rome: A sartorial city guide
April 17th 2026By Andrew Borda. Rome is often a first port of call for visitors to Italy, due to its history, beauty and climate. I’ve had the…
Rome: A sartorial city guide
By Andrew Borda. Rome is often a first port of call for visitors to Italy, due to its history, beauty and climate. I’ve had the great fortune of spending a lot of time there over the past three years, and can only agree that the moniker Roma Caput Mundi (Rome,...
Take off your hat indoors
April 15th 2026Imagine how delighted I was, dear reader, to find that a subject I wanted to write on - etiquette in clothing behaviour - exists on…
Take off your hat indoors
Imagine how delighted I was, dear reader, to find that a subject I wanted to write on - etiquette in clothing behaviour - exists on a sliding scale of commonality. I love a sliding scale. Whether it's formality, colour or craft, I love explaining how a question that is often...
P Johnson in London: Sexy, tonal, custom
April 13th 2026P Johnson opened a new shop on Old Burlington Street in London recently, and it’s a very cool space. I’d even go as fas as…
P Johnson in London: Sexy, tonal, custom
P Johnson opened a new shop on Old Burlington Street in London recently, and it’s a very cool space. I’d even go as fas as to say that it brings a touch of sexiness to this often conservative part of town. Hang on a minute - I hear you say...
What I’m looking forward to wearing this summer (‘26)
April 10th 2026By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull, Fast and Furious, The Phantom…
What I’m looking forward to wearing this summer (‘26)
By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull, Fast and Furious, The Phantom Menace… Ah nuts. Well, here’s hoping this chapter in the What I’m Looking Forward to Wearing series is more the classic, high energy of Rocky...
The seven shirts I ordered last year
April 8th 2026We don't talk about shirt commissions that often on Permanent Style, unlike suits or coats or shoes. But I steadily add a handful every year,…
The seven shirts I ordered last year
We don't talk about shirt commissions that often on Permanent Style, unlike suits or coats or shoes. But I steadily add a handful every year, on top of the PS ones we make up like the Madras or Ramie. The choices tend to be a mix of remaking old fabrics...
Awling belts: Striving for modern, British style
April 6th 2026At the PS pop-up that's running from April 23-25, we’ll have a new brand as our guest for the event: Awling belts. Awling have been…
Awling belts: Striving for modern, British style
At the PS pop-up that's running from April 23-25, we’ll have a new brand as our guest for the event: Awling belts. Awling have been around for a few years, but have grown to prominence recently due to starting to sell wholesale in various stores around the world. We first...
How Tony came to love Stone Island
April 3rd 2026By Tony Sylvester. Sitting in a club chair at the Permanent Style offices, I was curious how Simon might react to my pitch of a…
How Tony came to love Stone Island
By Tony Sylvester. Sitting in a club chair at the Permanent Style offices, I was curious how Simon might react to my pitch of a story on Stone Island. I had come prepared with ammunition, justifications for a piece that might sit just outside PS’s comfort zone, but one I...
Denim
What I’m looking forward to wearing this summer (‘26)
April 10th 2026By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull, Fast and Furious, The Phantom…
What I’m looking forward to wearing this summer (‘26)
By Jamie Ferguson. Fourth instalments are usually the best ones right? Indiana Jones and the Kingdom of the Crystal Skull, Fast and Furious, The Phantom Menace… Ah nuts. Well, here’s hoping this chapter in the What I’m Looking Forward to Wearing series is more the classic, high energy of Rocky...
Black jeans: Exploring your style map
January 28th 2026Five years ago, I’d never worn black jeans in my life. People didn’t really wear them when I was a kid, and until recently I…
Black jeans: Exploring your style map
Five years ago, I’d never worn black jeans in my life. People didn’t really wear them when I was a kid, and until recently I didn’t really see them on people other than women and more fashion-forward guys. That slowly started to change, perhaps as looks got darker and more...
Repairing my vintage denim jacket – with Claxies
May 26th 2025The denim jacket I featured in our article a couple of weeks ago was second-hand and clearly in need of repair when I bought it…
Repairing my vintage denim jacket – with Claxies
The denim jacket I featured in our article a couple of weeks ago was second-hand and clearly in need of repair when I bought it (from Union Fade in Milan, which I'd highly recommend by the way). The fades on the jacket were incredible, as it had been worn from...
Reader Qs
Video chat: How to build a wardrobe from scratch
June 26th 2020This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe…
Video chat: How to build a wardrobe from scratch
This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I spend?” It’s a popular question of course, and one that the entire section...
Video chat: Going to a maker for the first time
May 25th 2020I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader…
Video chat: Going to a maker for the first time
I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I’m going to a tailor or shirtmaker for the first time, and have...
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired,…
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these recommendations for a while, so I can point readers there and...
Factory Visits
Corgi: These places give us the things we love
July 11th 2025Speciale, with whom we make our wonderful cotton sweaters, recently made this film at the Corgi factory in Wales. It shows some of the making…
Corgi: These places give us the things we love
Speciale, with whom we make our wonderful cotton sweaters, recently made this film at the Corgi factory in Wales. It shows some of the making process for the knits, but more importantly brings out the lovely atmosphere of the place - something I always love in factory visits. Workshops and...
The culture and colour of Chennai
April 4th 2025In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of…
The culture and colour of Chennai
In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No matter how desperate or secular you might be, you’re unlikely to urinate...
Starting from scratch: Whitcomb & Shaftesbury, Chennai
March 31st 2025One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That…
Starting from scratch: Whitcomb & Shaftesbury, Chennai
One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisingly often that an English tailor looks at a fitting garment and...


























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Yes, but harmonising with everything else is an important factor too, so it's a balance
How to buy a quality watch
Read the commentsLovely, thanks!
The style of Tintin and Hergé
Read the commentsAnd I rather like that he fastens the bottom right button on his DB suits rather than leaving it unfastened. On just about anybody else one might say that this is a bit of a sartorial faux pas. But it just shows that he knows,…
The style of King Charles: Top-level classic menswear
Read the commentsBest to ask them that I think Jim!
Spring/Summer Highlights 2026: De Bonne, Allevol, Oak Street
Read the commentsThat material you mean? It's not as normal in brown, but yes it would be good. Look also at wool/silk/linens, and recommendations in the summer jackets guide
Assisi double-breasted navy blazer: Review
Read the commentsHey David, the shorts are planned for the second half of June!
Spring/Summer 26 on the Permanent Style shop
Read the comments