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A Guide To Chambray Shirts – Part Two: Modern Brands

April 21st 2024

By Manish Puri In part one of this guide, I provided a brief history of chambray and why it became the de facto choice for work shirts, before turning my focus to casual shirts on the market that are reproductions of tra...

A Guide To Chambray Shirts – Part Two: Modern Brands

By Manish Puri In part one of this guide, I provided a brief history of chambray and why it became the de facto choice for work shirts, before turning my focus to casual shirts on the market that are reproductions of tra...

ShirtsApril 21st 2024

Latest Posts

PS Summer drinks - taking over the Burlington Arcade

April 19th 2024

Have you got a summer suit that needs an outing? Linen tailoring sitting in the closet with no matching 'garden party' invitation? Come to Permanent Style drinks on May 9th! We're taking over the Burlingto...

PS Summer drinks - taking over the Burlington Arcade

Have you got a summer suit that needs an outing? Linen tailoring sitting in the closet with no matching 'garden party' invitation? Come to Permanent Style drinks on May 9th! We're taking over the Burlingto...

April 19th 2024

Collars are more flattering - but do you care?

April 17th 2024

I’ve regularly worn T-shirts or crewnecks under tailoring over the years. Not as frequently as a collared shirt, but when you’re always looking for more ways to wear suits and jackets, the more relaxed look o...

Collars are more flattering - but do you care?

I’ve regularly worn T-shirts or crewnecks under tailoring over the years. Not as frequently as a collared shirt, but when you’re always looking for more ways to wear suits and jackets, the more relaxed look o...

SuitsApril 17th 2024

Vittorio Salino tweed jacket: Review

April 15th 2024

I'm back! Hello everyone, I hope you had a nice week in the amiable arms of Manish, and you haven't all decided he is better in every respect than me. Although even if you have, fear not - he will be writing ag...

Vittorio Salino tweed jacket: Review

I'm back! Hello everyone, I hope you had a nice week in the amiable arms of Manish, and you haven't all decided he is better in every respect than me. Although even if you have, fear not - he will be writing ag...

JacketsApril 15th 2024

Are you a menswear snob?

April 12th 2024

By Manish Puri Forgive me for starting with such a blunt question. I know that, in common parlance, ‘snob’ is a pejorative term. However, when it comes to matters of dressing, it’s worth recalling the ...

Are you a menswear snob?

By Manish Puri Forgive me for starting with such a blunt question. I know that, in common parlance, ‘snob’ is a pejorative term. However, when it comes to matters of dressing, it’s worth recalling the ...

April 12th 2024

A Guide To Chambray Shirts – Part One: Reproductions

April 10th 2024

By Manish Puri Imagine a Venn diagram with three rings representing quality cloth, construction and design. If you buy an item of clothing that sits in one of those rings you’re still doing better than half the lan...

A Guide To Chambray Shirts – Part One: Reproductions

By Manish Puri Imagine a Venn diagram with three rings representing quality cloth, construction and design. If you buy an item of clothing that sits in one of those rings you’re still doing better than half the lan...

ShirtsApril 10th 2024

A. Marchesan, Stockholm: Curated Period Menswear

April 8th 2024

By Manish Puri There’s not exactly a shortage of quality secondhand and vintage stores in Stockholm. Take a stroll along Hornsgatan for example - a busy road running through the Södermalm neighbourhood - and w...

A. Marchesan, Stockholm: Curated Period Menswear

By Manish Puri There’s not exactly a shortage of quality secondhand and vintage stores in Stockholm. Take a stroll along Hornsgatan for example - a busy road running through the Södermalm neighbourhood - and w...

Coats - HatsApril 8th 2024

I’m going on holiday

April 6th 2024

For the past 16 years I’ve never taken a holiday from publishing and replying to comments on Permanent Style. I normally take a break on Christmas Day and Boxing Day, but that’s about it. You could call it d...

I’m going on holiday

For the past 16 years I’ve never taken a holiday from publishing and replying to comments on Permanent Style. I normally take a break on Christmas Day and Boxing Day, but that’s about it. You could call it d...

April 6th 2024

Come to our next talk: Tony Gaziano at Mortimer House

April 5th 2024

Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we intervi...

Come to our next talk: Tony Gaziano at Mortimer House

Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we intervi...

April 5th 2024

Husbands: Still sexy after all these years 

April 3rd 2024

Husbands in Paris makes quality menswear - tailoring and related clothing - in a particular seventies-influenced style that has remained impressively consistent over the past dozen years. The suits aren’t usually m...

Husbands: Still sexy after all these years 

Husbands in Paris makes quality menswear - tailoring and related clothing - in a particular seventies-influenced style that has remained impressively consistent over the past dozen years. The suits aren’t usually m...

SuitsApril 3rd 2024

Wearing black shoes with jeans

April 1st 2024

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more c...

Wearing black shoes with jeans

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more c...

StyleApril 1st 2024

Latest Posts Continued

Book launches in Paris and New York

March 29th 2024

We're going to have launch parties for the new book, The Casual Style Guide, in both Paris and New York over the coming months. The Paris launch will be on April 18th at Beige, and New York on May 16th at The Armour...

Book launches in Paris and New York

We're going to have launch parties for the new book, The Casual Style Guide, in both Paris and New York over the coming months. The Paris launch will be on April 18th at Beige, and New York on May 16th at The Armour...

March 29th 2024

Vittorio Salino: His philosophy, and fitting a jacket

March 27th 2024

Having met the Florentine tailor Vittorio Salino last summer, I took the opportunity of being in Florence this past January to commission a jacket. I got on with Vittorio, was impressed with his outlook, and realised PS ...

Vittorio Salino: His philosophy, and fitting a jacket

Having met the Florentine tailor Vittorio Salino last summer, I took the opportunity of being in Florence this past January to commission a jacket. I got on with Vittorio, was impressed with his outlook, and realised PS ...

JacketsMarch 27th 2024

Yuketen, Crescent Down Works, Wythe - brands in Paris

March 25th 2024

Last week I wrote about visiting the Paris trade shows for the first time, and being able to interview some new brands as a result. Today I’m going to highlight three that we found particularly interesting. The fi...

Yuketen, Crescent Down Works, Wythe - brands in Paris

Last week I wrote about visiting the Paris trade shows for the first time, and being able to interview some new brands as a result. Today I’m going to highlight three that we found particularly interesting. The fi...

Casual clothing - CoatsMarch 25th 2024

Edward Sexton great coat: Style Breakdown

March 22nd 2024

This great coat from Edward Sexton is probably the most unusual model in this series , which has been looking at the styles of my various bespoke coats, in particular how they are cut and made. Sexton coats tend to have ...

Edward Sexton great coat: Style Breakdown

This great coat from Edward Sexton is probably the most unusual model in this series , which has been looking at the styles of my various bespoke coats, in particular how they are cut and made. Sexton coats tend to have ...

CoatsMarch 22nd 2024

Introducing: The Speciale hand-framed cotton sweater

March 20th 2024

I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on puttin...

Introducing: The Speciale hand-framed cotton sweater

I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on puttin...

KnitwearMarch 20th 2024

The Casual Style Guide is live

March 19th 2024

The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stock...

The Casual Style Guide is live

The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stock...

March 19th 2024

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

The Valet: Becoming a one-stop shop for clothing care

March 18th 2024

The Valet has become an all-round care and repair location in the past couple of years, which is great for our general push to encourage readers to look after their clothes better. Having started with pressing, then addi...

The Valet: Becoming a one-stop shop for clothing care

The Valet has become an all-round care and repair location in the past couple of years, which is great for our general push to encourage readers to look after their clothes better. Having started with pressing, then addi...

Alterations and careMarch 18th 2024

Paris vs Pitti: Pendleton, FrizmWorks, Viberg and more

March 15th 2024

Boots on display at Viberg, at Man/Woman; above, Welcome Edition This past January, after Pitti, I went to see the equivalent shows in Paris for the first time. I’d never been before and was interested to see how i...

Paris vs Pitti: Pendleton, FrizmWorks, Viberg and more

Boots on display at Viberg, at Man/Woman; above, Welcome Edition This past January, after Pitti, I went to see the equivalent shows in Paris for the first time. I’d never been before and was interested to see how i...

Bags - Casual clothingMarch 15th 2024

Pre-order for the Cashmere Crewneck and Cashmere Rugby

March 13th 2024

The pre-order window for our most popular product last year - the Cashmere Crewneck - and my personal favourite - the Cashmere Rugby - opens today. The point of the pre-order is to make sure no one misses out on them - ...

Pre-order for the Cashmere Crewneck and Cashmere Rugby

The pre-order window for our most popular product last year - the Cashmere Crewneck - and my personal favourite - the Cashmere Rugby - opens today. The point of the pre-order is to make sure no one misses out on them - ...

KnitwearMarch 13th 2024

Why Ferdinando Caraceni is closing

March 11th 2024

Ferdinando Caraceni is one of the world's best-regarded bespoke tailors, based in Milan. It has been run since his death in 2004 by Ferdinando's daughter, Nicoletta, and they have made me three jackets over the...

Why Ferdinando Caraceni is closing

Ferdinando Caraceni is one of the world's best-regarded bespoke tailors, based in Milan. It has been run since his death in 2004 by Ferdinando's daughter, Nicoletta, and they have made me three jackets over the...

March 11th 2024

How to sell a watch

March 8th 2024

I know a few people that are looking to sell watches they bought in recent years. The market’s probably been through a peak of popularity, and it’s not surprising that there some who regretted something they ...

How to sell a watch

I know a few people that are looking to sell watches they bought in recent years. The market’s probably been through a peak of popularity, and it’s not surprising that there some who regretted something they ...

WatchesMarch 8th 2024

B&Tailor double-breasted overcoat: Review

March 6th 2024

We covered the Korean outfit B&Tailor in some detail here at the beginning of the month. For details on them, their history and their style, please read that article. It might seem a little odd splitting things up l...

B&Tailor double-breasted overcoat: Review

We covered the Korean outfit B&Tailor in some detail here at the beginning of the month. For details on them, their history and their style, please read that article. It might seem a little odd splitting things up l...

CoatsMarch 6th 2024

How to pack for a three-day trip: Video

March 4th 2024

The ' travel capsule' posts we've done are always popular - I think because they are useful for actual travel, but also for anyone looking to build a versatile wardrobe in general. In that way they're...

How to pack for a three-day trip: Video

The ' travel capsule' posts we've done are always popular - I think because they are useful for actual travel, but also for anyone looking to build a versatile wardrobe in general. In that way they're...

Bags - VideoMarch 4th 2024

The Casual Style Guide – come to the launch party!

March 1st 2024

In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide , written by myself and photographer Jamie Ferguson. The party, at Clutch Cafe, will run from 6-8pm ...

The Casual Style Guide – come to the launch party!

In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide , written by myself and photographer Jamie Ferguson. The party, at Clutch Cafe, will run from 6-8pm ...

StyleMarch 1st 2024

Pop-up shops for 2024 – in London and New York

February 28th 2024

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their spa...

Pop-up shops for 2024 – in London and New York

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their spa...

February 28th 2024

The Eddie Bauer ‘Skyliner’ and how to find one

February 26th 2024

With the growth of interest in outdoor clothing in recent years, there has been a predictable dive into the history of companies that produced it, of which one of the most prominent was Eddie Bauer. One reason I find th...

The Eddie Bauer ‘Skyliner’ and how to find one

With the growth of interest in outdoor clothing in recent years, there has been a predictable dive into the history of companies that produced it, of which one of the most prominent was Eddie Bauer. One reason I find th...

Casual clothing - CoatsFebruary 26th 2024

Denim

Repairing a rug jacket – with denim-like darning

January 24th 2024

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It h...

Repairing a rug jacket – with denim-like darning

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It h...

Casual clothing - DenimJanuary 24th 2024

Reader Profile: Ben (and the community of menswear)

January 5th 2024

I met Ben at our recent pop-up party, and liked what he was wearing (first outfit below). We got to talking and I discovered his interesting background - always good, as I’d like these profiles to explore different...

Reader Profile: Ben (and the community of menswear)

I met Ben at our recent pop-up party, and liked what he was wearing (first outfit below). We got to talking and I discovered his interesting background - always good, as I’d like these profiles to explore different...

Alterations and care - BagsJanuary 5th 2024

Seoul: A menswear shopping guide

December 13th 2023

Earlier this month I visited Seoul, to see some of the tailors I had been intrigued by but mostly seen from afar, and to visit some of the shops and brands. My impression was of a dynamic city – new development, n...

Seoul: A menswear shopping guide

Earlier this month I visited Seoul, to see some of the tailors I had been intrigued by but mostly seen from afar, and to visit some of the shops and brands. My impression was of a dynamic city – new development, n...

Bags - Belts and walletsDecember 13th 2023

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019