Home

Latest Post

Some interesting Pitti picks

July 1st 2022

It was nice to see Pitti back in some kind of working order recently, when I attended for the first time in two years. Attendance was still down, with many brands absent and indeed an entire building empty. That was a l...

Some interesting Pitti picks

It was nice to see Pitti back in some kind of working order recently, when I attended for the first time in two years. Attendance was still down, with many brands absent and indeed an entire building empty. That was a l...

StyleJuly 1st 2022

Latest Posts

The canvas chore coat – and buying vintage online

June 29th 2022

I increasingly find that for the kind of casual outerwear I wear at the weekend (for taking the kids to the park, and similarly hard-wearing activities) I always prefer vintage. There are exceptions, of course. A Brycel...

The canvas chore coat – and buying vintage online

I increasingly find that for the kind of casual outerwear I wear at the weekend (for taking the kids to the park, and similarly hard-wearing activities) I always prefer vintage. There are exceptions, of course. A Brycel...

Casual clothing - CoatsJune 29th 2022

My battered Barbour: A rewaxing service to recommend

June 27th 2022

By André Larnyoh When I first got this Barbour jacket, I remember wondering if it was really me. I was around 19, taking all my inspiration from Pinterest boards and The Ivy Handbook. A waxed motorcycle jacket see...

My battered Barbour: A rewaxing service to recommend

By André Larnyoh When I first got this Barbour jacket, I remember wondering if it was really me. I was around 19, taking all my inspiration from Pinterest boards and The Ivy Handbook. A waxed motorcycle jacket see...

Casual clothing - JacketsJune 27th 2022

Peter Nitz hand-sewn briefcase: Review

June 24th 2022

Peter Nitz is a Swiss craftsman based in Zurich. He does a lot of teaching of hand-sewn leather techniques, including classes, videos and individual training. He also sells leather-working tools. (When you’re a bes...

Peter Nitz hand-sewn briefcase: Review

Peter Nitz is a Swiss craftsman based in Zurich. He does a lot of teaching of hand-sewn leather techniques, including classes, videos and individual training. He also sells leather-working tools. (When you’re a bes...

BagsJune 24th 2022

Dege & Skinner lightweight summer jacket: Review

June 22nd 2022

This brown wool/silk/linen jacket was made in a lightweight model that Savile Row tailor Dege & Skinner introduced last year. It has a thin shoulder pad and no chest canvas, unlike their normal tailoring. I can dire...

Dege & Skinner lightweight summer jacket: Review

This brown wool/silk/linen jacket was made in a lightweight model that Savile Row tailor Dege & Skinner introduced last year. It has a thin shoulder pad and no chest canvas, unlike their normal tailoring. I can dire...

Jackets - TrousersJune 22nd 2022

Lelys and Artumes: Taking on the spirit of Arnys

June 20th 2022

By Tony Sylvester Roughly three years ago I wrote a piece for the Drake’s in-house magazine Common Thread. Given a free rein on any subject I wanted to talk about, I’d started ruminating on the similarities b...

Lelys and Artumes: Taking on the spirit of Arnys

By Tony Sylvester Roughly three years ago I wrote a piece for the Drake’s in-house magazine Common Thread. Given a free rein on any subject I wanted to talk about, I’d started ruminating on the similarities b...

Hanks and scarves - JacketsJune 20th 2022

Reader profile: Cedric

June 17th 2022

Cedric works in the art world, and as such is rarely formal. But he retains an interest in tailoring, has childhood memories of going to Huntsman, and is even talking to Fred Nieddu about his first bespoke. He also has ...

Reader profile: Cedric

Cedric works in the art world, and as such is rarely formal. But he retains an interest in tailoring, has childhood memories of going to Huntsman, and is even talking to Fred Nieddu about his first bespoke. He also has ...

Casual clothing - JacketsJune 17th 2022

Acme split-toe shoes: Review

June 15th 2022

Everybody loves a bargain. I think one reader referred to it as the ‘siren song’ of cheaper-but-quality clothing. The reference is often apt. Enthusiasts of anything expensive are drawn to the idea - like hy...

Acme split-toe shoes: Review

Everybody loves a bargain. I think one reader referred to it as the ‘siren song’ of cheaper-but-quality clothing. The reference is often apt. Enthusiasts of anything expensive are drawn to the idea - like hy...

ShoesJune 15th 2022

How to avoid getting burnt out

June 13th 2022

It’s very easy to feel burnt out in fashion, and in menswear too. So much ‘new’ is thrown at you, all the time, that you get used to the stimulation. If at some point it stops hitting home, stops being...

How to avoid getting burnt out

It’s very easy to feel burnt out in fashion, and in menswear too. So much ‘new’ is thrown at you, all the time, that you get used to the stimulation. If at some point it stops hitting home, stops being...

June 13th 2022

The slouchy cardigan

June 10th 2022

Most cardigans that classic menswear fans admire fall into one of two camps. First is the cardigan to be worn under a jacket, frequently sleeveless. This is often quite thin, and is practical as an additional layer for ...

The slouchy cardigan

Most cardigans that classic menswear fans admire fall into one of two camps. First is the cardigan to be worn under a jacket, frequently sleeveless. This is often quite thin, and is practical as an additional layer for ...

Belts and wallets - KnitwearJune 10th 2022

Thoughts on my tattoo, three years later

June 8th 2022

Back in 2019 I had my first tattoo, and wrote a long and very personal article about it. As predicted it drew some very strong responses, but the curious, engaged PS reader came through - the knee jerks were a minority ...

Thoughts on my tattoo, three years later

Back in 2019 I had my first tattoo, and wrote a long and very personal article about it. As predicted it drew some very strong responses, but the curious, engaged PS reader came through - the knee jerks were a minority ...

June 8th 2022

Latest Posts Continued

The guide to morning dress: Part two, cut and make

June 6th 2022

By Aleks Cvetkovic Welcome to the basted fitting for the bespoke morning suit by Whitcomb & Shaftesbury that we referenced in the first instalment of this series. As mentioned previously, the coat is cut in tradition...

The guide to morning dress: Part two, cut and make

By Aleks Cvetkovic Welcome to the basted fitting for the bespoke morning suit by Whitcomb & Shaftesbury that we referenced in the first instalment of this series. As mentioned previously, the coat is cut in tradition...

SuitsJune 6th 2022

Filson briefcase: How great things age

June 3rd 2022

Of all the things we cover in the ‘How great things age’ series , a bag such as this probably has the most potential – because it is made of canvas, leather and brass. All those three materials ag...

Filson briefcase: How great things age

Of all the things we cover in the ‘How great things age’ series , a bag such as this probably has the most potential – because it is made of canvas, leather and brass. All those three materials ag...

BagsJune 3rd 2022

Fitting a bespoke jacket - in stone-washed linen

June 1st 2022

The first fitting is where the craft of bespoke tailoring most reveals itself. Imagine lifting up the point of one shoulder. That shortens that side of the jacket, so it will have to be lengthened. It changes the angle ...

Fitting a bespoke jacket - in stone-washed linen

The first fitting is where the craft of bespoke tailoring most reveals itself. Imagine lifting up the point of one shoulder. That shortens that side of the jacket, so it will have to be lengthened. It changes the angle ...

Cloth - JacketsJune 1st 2022

Brut Archives, Paris: Evolving vintage

May 30th 2022

Brut is an interesting French brand, and store. Since it was founded by Paul Ben Chemhoun (below) in 2012, it has evolved from a vintage shop, into a home for rescued and reworked clothing, and now its own brand. When I...

Brut Archives, Paris: Evolving vintage

Brut is an interesting French brand, and store. Since it was founded by Paul Ben Chemhoun (below) in 2012, it has evolved from a vintage shop, into a home for rescued and reworked clothing, and now its own brand. When I...

Casual clothing - TrousersMay 30th 2022

The guayabera shirt: A report from our man in Mexico

May 27th 2022

By Manish Puri If the average PS reader is anything like me (and after nearly a decade of reading I’ve no reason to believe they’re not) then the standard holiday wish list might read something like: good foo...

The guayabera shirt: A report from our man in Mexico

By Manish Puri If the average PS reader is anything like me (and after nearly a decade of reading I’ve no reason to believe they’re not) then the standard holiday wish list might read something like: good foo...

ShirtsMay 27th 2022

What makes quality jeans – and should you care?

May 25th 2022

A reader commented recently (I paraphrase): “Why should I care about old jeans? They were all mass produced and basically the same.” There are a couple of things wrong with that. The first is that mass produc...

What makes quality jeans – and should you care?

A reader commented recently (I paraphrase): “Why should I care about old jeans? They were all mass produced and basically the same.” There are a couple of things wrong with that. The first is that mass produc...

DenimMay 25th 2022

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

What shoes should I wear with brown trousers?

May 23rd 2022

This might seem like a fairly simple question, but it comes up so often in comments that I think it’s worth answering in full here, and then directing anyone in the future to this post. The reason people ask about...

What shoes should I wear with brown trousers?

This might seem like a fairly simple question, but it comes up so often in comments that I think it’s worth answering in full here, and then directing anyone in the future to this post. The reason people ask about...

May 23rd 2022

Can you look good in cheap clothes?

May 20th 2022

Is it possible to look good in cheaper clothes? Absolutely. But that doesn’t mean you can’t look better (in some ways) with better quality ones, or that there aren’t other reasons for choosing them. Th...

Can you look good in cheap clothes?

Is it possible to look good in cheaper clothes? Absolutely. But that doesn’t mean you can’t look better (in some ways) with better quality ones, or that there aren’t other reasons for choosing them. Th...

StyleMay 20th 2022

Pirozzi dupioni-silk jacket: Review 

May 18th 2022

This jacket from Sartoria Pirozzi doesn’t really need a normal review. The point of it was to cover the tailor again because they are now coming to London frequently, having taken a share of a space in Shepherd Ma...

Pirozzi dupioni-silk jacket: Review 

This jacket from Sartoria Pirozzi doesn’t really need a normal review. The point of it was to cover the tailor again because they are now coming to London frequently, having taken a share of a space in Shepherd Ma...

JacketsMay 18th 2022

The guide to morning dress: Part one, style

May 16th 2022

Morning dress is an area I’ve always found fascinating, but never have occasion to wear myself. I do want to have some guidance on Permanent Style, however - so when Aleks Cvetkovic told me he was having morning dr...

The guide to morning dress: Part one, style

Morning dress is an area I’ve always found fascinating, but never have occasion to wear myself. I do want to have some guidance on Permanent Style, however - so when Aleks Cvetkovic told me he was having morning dr...

Jackets - SuitsMay 16th 2022

Introducing: The olive overshirt (and Summer restocks)

May 13th 2022

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particular...

Introducing: The olive overshirt (and Summer restocks)

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particular...

Shirts - TrousersMay 13th 2022

The pattern in bespoke tailoring: A new jacket at A&S

May 11th 2022

When I first had a bespoke suit made at Anderson & Sheppard, 12 years ago, the head cutter John Hitchcock made a paper pattern for me. This pattern is one of the fundamentals of what makes bespoke, bespoke. Or rathe...

The pattern in bespoke tailoring: A new jacket at A&S

When I first had a bespoke suit made at Anderson & Sheppard, 12 years ago, the head cutter John Hitchcock made a paper pattern for me. This pattern is one of the fundamentals of what makes bespoke, bespoke. Or rathe...

JacketsMay 11th 2022

Rain: Cap and cordovan, or felt and suede

May 9th 2022

This may be a little niche, but it’s something that often stresses me out in the morning, so hopefully it will be of some use to others. My plans for what to wear on a particular day usually don’t account fo...

Rain: Cap and cordovan, or felt and suede

This may be a little niche, but it’s something that often stresses me out in the morning, so hopefully it will be of some use to others. My plans for what to wear on a particular day usually don’t account fo...

Coats - HatsMay 9th 2022

The English Country House Look

May 6th 2022

I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of ...

The English Country House Look

I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of ...

May 6th 2022

Reader profile: Patrick

May 4th 2022

Patrick Dawson is a retired news correspondent, now living in London. During his career he worked for ABC, CNN and NBC and covered the Balkans War from Kosovo, the Gulf War from Kuwait, and was the first NBC corresponden...

Reader profile: Patrick

Patrick Dawson is a retired news correspondent, now living in London. During his career he worked for ABC, CNN and NBC and covered the Balkans War from Kosovo, the Gulf War from Kuwait, and was the first NBC corresponden...

StyleMay 4th 2022

This feels like me

May 2nd 2022

I get a lot of joy out of wearing this outfit, though I’m not quite sure why. It might be that it’s clearly dressed up – tailored jacket, tailored trousers – but not that stuffy. No tie, and not e...

This feels like me

I get a lot of joy out of wearing this outfit, though I’m not quite sure why. It might be that it’s clearly dressed up – tailored jacket, tailored trousers – but not that stuffy. No tie, and not e...

Jackets - StyleMay 2nd 2022

Denim

What makes quality jeans – and should you care?

May 25th 2022

A reader commented recently (I paraphrase): “Why should I care about old jeans? They were all mass produced and basically the same.” There are a couple of things wrong with that. The first is that mass produc...

What makes quality jeans – and should you care?

A reader commented recently (I paraphrase): “Why should I care about old jeans? They were all mass produced and basically the same.” There are a couple of things wrong with that. The first is that mass produc...

DenimMay 25th 2022

Double denim – in new Anthology tweed jacket

January 19th 2022

Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...

Double denim – in new Anthology tweed jacket

Denim shirts can often be the saviour of classic menswear - adding an obvious casual, even democratic touch to tailoring . But when should you wear a denim shirt with jeans? When put on what is sometimes snidely, someti...

Denim - JacketsJanuary 19th 2022

Reader profile: Mattia

January 17th 2022

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...

Reader profile: Mattia

I met Mattia during our recent pop-up shop on Savile Row. A Permanent Style reader, he is also a fashion student, which gives him an interesting perspective on classic menswear. I enjoyed talking to him, and his friends...

Denim - JacketsJanuary 17th 2022

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019