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Michael Browne: Building the perfect tailor

November 11th 2019

Michael Browne is one of the most talented and creative tailors I’ve known in my time writing PS. He is also one of the nicest. We talked for years about whether and how he would set up on his own, and when he fin...

Michael Browne: Building the perfect tailor

Michael Browne is one of the most talented and creative tailors I’ve known in my time writing PS. He is also one of the nicest. We talked for years about whether and how he would set up on his own, and when he fin...

CoatsNovember 11th 2019

Latest Posts

The Optimo hat factory, Chicago

November 8th 2019

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to. Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted cou...

The Optimo hat factory, Chicago

Optimo hats in Chicago has to be the prettiest factory I’ve ever been to. Over the years I have been to some impressive ones: Hermes, Loro Piana, Zegna. But they’re grand, sweeping, sometimes in sculpted cou...

HatsNovember 8th 2019

Video: The cut and parts of a bespoke jacket

November 6th 2019

At the prompting of readers, I will be doing some more video pieces over the coming months, looking at different aspects of suit style. These new, slightly shorter films will be a nice accompaniment to the Style Breakdow...

Video: The cut and parts of a bespoke jacket

At the prompting of readers, I will be doing some more video pieces over the coming months, looking at different aspects of suit style. These new, slightly shorter films will be a nice accompaniment to the Style Breakdow...

JacketsNovember 6th 2019

Three RTW trousers compared: Drake’s, Anglo, A&S

November 4th 2019

Readers regularly ask about the best options for quality ready-to-wear trousers, so I thought I’d compare three I own. They're three brands that will come readily to mind for those seeking trousers in London: Drak...

Three RTW trousers compared: Drake’s, Anglo, A&S

Readers regularly ask about the best options for quality ready-to-wear trousers, so I thought I’d compare three I own. They're three brands that will come readily to mind for those seeking trousers in London: Drak...

TrousersNovember 4th 2019

Gaetano Aloisio – by Bruce Boyer

November 1st 2019

I do not know Roman tailor Gaetano Aloisio. But I've heard good things, and seen one or two as well. So when Bruce Boyer told me he was having a suit made by Gaetano, I asked whether he would write something brief about ...

Gaetano Aloisio – by Bruce Boyer

I do not know Roman tailor Gaetano Aloisio. But I've heard good things, and seen one or two as well. So when Bruce Boyer told me he was having a suit made by Gaetano, I asked whether he would write something brief about ...

SuitsNovember 1st 2019

Ivy Style today: The Symposium video, New York

October 30th 2019

Last week's Symposium in New York was hugely enjoyable. There were over 200 enthusiastic people in the audience (standing room only) and I think the speakers were perfect. Alan Flusser gave the historical background on I...

Ivy Style today: The Symposium video, New York

Last week's Symposium in New York was hugely enjoyable. There were over 200 enthusiastic people in the audience (standing room only) and I think the speakers were perfect. Alan Flusser gave the historical background on I...

StyleOctober 30th 2019

Seraphin made-to-order project with Connolly

October 29th 2019

I have been trying to get Seraphin, the superlative French maker of leather and suede jackets, to London for some time. I first met them in 2013 and have been a customer ever since, visiting the workshop to cover it in ...

Seraphin made-to-order project with Connolly

I have been trying to get Seraphin, the superlative French maker of leather and suede jackets, to London for some time. I first met them in 2013 and have been a customer ever since, visiting the workshop to cover it in ...

Casual jacketsOctober 29th 2019

Red Rabbit silver jewellery, New Mexico

October 28th 2019

One of the nicest things about our last ‘Permanent Style Presents’ pop-up was getting to know Mike and Cody, from Red Rabbit and Wellema Hats respectively. At a show like this you basically spend five full d...

Red Rabbit silver jewellery, New Mexico

One of the nicest things about our last ‘Permanent Style Presents’ pop-up was getting to know Mike and Cody, from Red Rabbit and Wellema Hats respectively. At a show like this you basically spend five full d...

Glasses and jewelleryOctober 28th 2019

Steven Hitchcock tweed jacket: Style Breakdown

October 25th 2019

Steven Hitchcock is perhaps still best known as the son of John Hitchcock, long the head cutter at Anderson & Sheppard. Steven trained there, and his style is similar to A&S. But it’s not quite the dra...

Steven Hitchcock tweed jacket: Style Breakdown

Steven Hitchcock is perhaps still best known as the son of John Hitchcock, long the head cutter at Anderson & Sheppard. Steven trained there, and his style is similar to A&S. But it’s not quite the dra...

JacketsOctober 25th 2019

Our Autumn/Winter Top 10, 2019

October 23rd 2019

Welcome to our small but regular selection of interesting things this Autumn/Winter. As ever, this is a highly personal list, which makes it both idiosyncratic and entirely without commercial angle - no one can ever and ...

Our Autumn/Winter Top 10, 2019

Welcome to our small but regular selection of interesting things this Autumn/Winter. As ever, this is a highly personal list, which makes it both idiosyncratic and entirely without commercial angle - no one can ever and ...

Knitwear - ShirtsOctober 23rd 2019

The best cloths of Autumn/Winter 2019

October 21st 2019

This series started as a way to highlight cloths from the hyper-seasonal collections - usually Italian - that came and went within a few months. The impulse was that readers often saw something I had had made, and asked...

The best cloths of Autumn/Winter 2019

This series started as a way to highlight cloths from the hyper-seasonal collections - usually Italian - that came and went within a few months. The impulse was that readers often saw something I had had made, and asked...

ClothOctober 21st 2019

Latest Posts Continued

The vintage industry today: An interview with Brian Davis of Wooden Sleepers

October 18th 2019

Brian Davis runs the Brooklyn-based men’s vintage store Wooden Sleepers. As part of this week’s look at vintage clothing, I spoke to him about the industry side of vintage – how he got started in it, th...

The vintage industry today: An interview with Brian Davis of Wooden Sleepers

Brian Davis runs the Brooklyn-based men’s vintage store Wooden Sleepers. As part of this week’s look at vintage clothing, I spoke to him about the industry side of vintage – how he got started in it, th...

October 18th 2019

How to buy vintage clothing

October 16th 2019

Vintage clothing has become more and more popular over the past decade. Underneath obvious markers like the launch of brands RRL, or artificially aged sneakers, men have been gradually buying into vintage because it&rsq...

How to buy vintage clothing

Vintage clothing has become more and more popular over the past decade. Underneath obvious markers like the launch of brands RRL, or artificially aged sneakers, men have been gradually buying into vintage because it&rsq...

StyleOctober 16th 2019

A vintage shopping story: M47 Parka

October 14th 2019

This week is vintage week. You didn't know that, but it is. We're starting today with an article on a vintage piece of mine; we continue on Wednesday with the advice of three experts on buying vintage; and we finish on F...

A vintage shopping story: M47 Parka

This week is vintage week. You didn't know that, but it is. We're starting today with an article on a vintage piece of mine; we continue on Wednesday with the advice of three experts on buying vintage; and we finish on F...

CoatsOctober 14th 2019

Marrkt sale: Finding a good home for my second-hand

October 11th 2019

Few things annoy me more than waste. I know there are more important reasons to support the selling or donation of second-hand clothes: sustainability, accessibility, the environment and so on. But it's waste that irrit...

Marrkt sale: Finding a good home for my second-hand

Few things annoy me more than waste. I know there are more important reasons to support the selling or donation of second-hand clothes: sustainability, accessibility, the environment and so on. But it's waste that irrit...

October 11th 2019

The (21) shirtmakers I have known

October 9th 2019

Three years ago, I wrote a post called ‘ The tailors I have known'. The idea was to provide a single reference point for anyone to get a run down on everyone I had tried - and links to more detail. A reader recent...

The (21) shirtmakers I have known

Three years ago, I wrote a post called ‘ The tailors I have known'. The idea was to provide a single reference point for anyone to get a run down on everyone I had tried - and links to more detail. A reader recent...

ShirtsOctober 9th 2019

The demise of the influencer?

October 7th 2019

There have been some signs recently that the era of the influencer has peaked. In a recent Business of Fashion article , brands and PR agencies talked about how expensive Instagram has become. “If Instagram launch...

The demise of the influencer?

There have been some signs recently that the era of the influencer has peaked. In a recent Business of Fashion article , brands and PR agencies talked about how expensive Instagram has become. “If Instagram launch...

October 7th 2019

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

New York Symposium, with Alan Flusser and Sid Mashburn

October 5th 2019

I'm delighted to say that the next New York Symposium will be held in just under three weeks - with Alan Flusser, Sid Mashburn, Todd Snyder and Nick Sullivan. It is on Thursday October 24th, at Town Stages in Tribeca fro...

New York Symposium, with Alan Flusser and Sid Mashburn

I'm delighted to say that the next New York Symposium will be held in just under three weeks - with Alan Flusser, Sid Mashburn, Todd Snyder and Nick Sullivan. It is on Thursday October 24th, at Town Stages in Tribeca fro...

October 5th 2019

Maison Bonnet glasses: Review

October 4th 2019

These glasses I had made at Maison Bonnet recently are absolutely superb. As I wrote in the recent post ‘My glasses’ I’ve tried several different makers over the years, including cheaper and expensive,...

Maison Bonnet glasses: Review

These glasses I had made at Maison Bonnet recently are absolutely superb. As I wrote in the recent post ‘My glasses’ I’ve tried several different makers over the years, including cheaper and expensive,...

Glasses and jewelleryOctober 4th 2019

Introducing: The Donegal Overcoat

October 2nd 2019

This is the Donegal Overcoat. Yarn from Donegal, woven in Lancashire and manufactured in Manchester. As an idea, it had its origins in the observation that I wore my brown raglan coat ( shown here) more often than any ot...

Introducing: The Donegal Overcoat

This is the Donegal Overcoat. Yarn from Donegal, woven in Lancashire and manufactured in Manchester. As an idea, it had its origins in the observation that I wore my brown raglan coat ( shown here) more often than any ot...

CoatsOctober 2nd 2019

The Guide to Trouser Cloths

September 30th 2019

This is the latest in our Guide to Cloth series – setting out the basics for what makes a good trouser, and the material options. The Guide has more in-depth articles on summer trousers, flannel, and other clot...

The Guide to Trouser Cloths

This is the latest in our Guide to Cloth series – setting out the basics for what makes a good trouser, and the material options. The Guide has more in-depth articles on summer trousers, flannel, and other clot...

TrousersSeptember 30th 2019

Video debate: The future of tailoring, with Saman Amel

September 27th 2019

The lack of a coherent dress code in modern offices does not mean men will wear tailoring less. It just means they have more choice. And Saman and Dag find that their customers are both bankers dressing down (not in a su...

Video debate: The future of tailoring, with Saman Amel

The lack of a coherent dress code in modern offices does not mean men will wear tailoring less. It just means they have more choice. And Saman and Dag find that their customers are both bankers dressing down (not in a su...

StyleSeptember 27th 2019

My tattoo

September 25th 2019

This should be a fun one. I doubt anyone will have strong feelings about it at all. A few weeks ago I got a tattoo on my forearm, and I thought readers might be interested in hearing why. It is something I took extremely...

My tattoo

This should be a fun one. I doubt anyone will have strong feelings about it at all. A few weeks ago I got a tattoo on my forearm, and I thought readers might be interested in hearing why. It is something I took extremely...

September 25th 2019

Suit style 6: Buttons

September 23rd 2019

This is the sixth article in our Guide to Suit Style. You can see the full contents so far, and browse between them, on the right-hand side of this post or on the dedicated guide page here. God, I love a good butto...

Suit style 6: Buttons

This is the sixth article in our Guide to Suit Style. You can see the full contents so far, and browse between them, on the right-hand side of this post or on the dedicated guide page here. God, I love a good butto...

SuitsSeptember 23rd 2019

How great things age: The Belgravia loafer

September 20th 2019

Last week, I realised I had worn my Belgravia loafers three out of the five working days. Ever keen to look after them, I never wear them on consecutive days (the leather will not fully dry out - and wears quicker when ...

How great things age: The Belgravia loafer

Last week, I realised I had worn my Belgravia loafers three out of the five working days. Ever keen to look after them, I never wear them on consecutive days (the leather will not fully dry out - and wears quicker when ...

ShoesSeptember 20th 2019

Retrospecs gold, Chapal sheep, Informale twill and Lof & Tung cordovan

September 18th 2019

So, there was a pair of Retrospecs sunglasses. From the 1930s - originals, as all Retrospecs are. In rolled gold, not the cheaper-looking gold plate. Filigree work around the frame - all of which is different for each ti...

Retrospecs gold, Chapal sheep, Informale twill and Lof & Tung cordovan

So, there was a pair of Retrospecs sunglasses. From the 1930s - originals, as all Retrospecs are. In rolled gold, not the cheaper-looking gold plate. Filigree work around the frame - all of which is different for each ti...

Casual jackets - Glasses and jewellerySeptember 18th 2019

The guide to denim and chambray shirtings

September 16th 2019

A denim or chambray shirt can be great with tailoring. Perhaps more than anything else, they have the ability to subvert its corporate, even dandy associations. They reliably give the appearance of being both casual and...

The guide to denim and chambray shirtings

A denim or chambray shirt can be great with tailoring. Perhaps more than anything else, they have the ability to subvert its corporate, even dandy associations. They reliably give the appearance of being both casual and...

ShirtsSeptember 16th 2019

Denim

The Trench Coat with casual wear

September 13th 2019

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...

The Trench Coat with casual wear

Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...

Denim - HatsSeptember 13th 2019

The pop-up Week 1: Chats and coffee runs

September 11th 2019

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...

The pop-up Week 1: Chats and coffee runs

Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...

Bags - ClothSeptember 11th 2019

Bryceland’s: Sawtooth shirt review and range overview

March 13th 2019

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would norm...

Bryceland’s: Sawtooth shirt review and range overview

One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would norm...

Denim - KnitwearMarch 13th 2019

Reader Qs

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Do I need black shoes (and if so, which?) – R...

August 6th 2015

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...

Do I need black shoes (and if so, which?) – R...

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...

Reader questions - ShoesAugust 6th 2015

The formality of trousers: Reader question

March 9th 2015

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...

The formality of trousers: Reader question

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...

Reader questions - StyleMarch 9th 2015

Factory Visits

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019

Paris: Lafayette Saltiel, Kenjiro Suzuki, Ateliers ...

September 19th 2018

Samuel Gassmann Last week I was in Paris for two days, catching up with old friends and artisans, and seeing a few new ones. One of the most interesting things was an interview with Lyne Cohen Solal, the new head of the ...

Paris: Lafayette Saltiel, Kenjiro Suzuki, Ateliers ...

Samuel Gassmann Last week I was in Paris for two days, catching up with old friends and artisans, and seeing a few new ones. One of the most interesting things was an interview with Lyne Cohen Solal, the new head of the ...

Bags - Belts and walletsSeptember 19th 2018