Latest Post
How to do double denim, and mixing rough and smooth
November 6th 2024One of the things Jamie and I were keen to do with The Casual Style Guide was bring in comments from some of the people featured - what they thought about the outfits, rather than just us. So we approached five people, a...
How to do double denim, and mixing rough and smooth
One of the things Jamie and I were keen to do with The Casual Style Guide was bring in comments from some of the people featured - what they thought about the outfits, rather than just us. So we approached five people, a...
Latest Posts
Furuki Yo-Kimono: London’s vintage kimono collection
November 1st 2024Men's Kimono with Haori (jacket) and Hakama (pants) By Ben St George. Ben is a freelance menswear writer and has been exploring some unusual brands and shops for us. I wasn’t aware of Furuki Yo-Kimono, a smal...
Furuki Yo-Kimono: London’s vintage kimono collection
Men's Kimono with Haori (jacket) and Hakama (pants) By Ben St George. Ben is a freelance menswear writer and has been exploring some unusual brands and shops for us. I wasn’t aware of Furuki Yo-Kimono, a smal...
The (61) bespoke tailors I have known
October 30th 2024This article has been updated every four years for the past 12 years. It was originally written in 2012, and has had new versions in 2016, 2020 and now 2024. The number of bespoke tailors we have tried and covered has ...
The (61) bespoke tailors I have known
This article has been updated every four years for the past 12 years. It was originally written in 2012, and has had new versions in 2016, 2020 and now 2024. The number of bespoke tailors we have tried and covered has ...
Personal and practical: How to dress like Alex Natt
October 28th 2024I’ve admired the style of photographer Alex Natt – who takes most of the pictures for Permanent Style these days – for several years. He’s not the kind of person to talk about it much, an...
Personal and practical: How to dress like Alex Natt
I’ve admired the style of photographer Alex Natt – who takes most of the pictures for Permanent Style these days – for several years. He’s not the kind of person to talk about it much, an...
August Special, Besnard, Haversack: Autumn 2024
October 25th 20241. Snow Peak Boa Fleece jacket £220, Large If a Permanent Style reader wanted a good fleece - for park wear as much as mountain wear - this Snow Peak one ticks most of the boxes. It’s a nice style, in a good ...
August Special, Besnard, Haversack: Autumn 2024
1. Snow Peak Boa Fleece jacket £220, Large If a Permanent Style reader wanted a good fleece - for park wear as much as mountain wear - this Snow Peak one ticks most of the boxes. It’s a nice style, in a good ...
Introducing: The Court Jacket
October 23rd 2024*Care update: The Court Jacket can be wiped down on the outside to deal with any dirt, dust etc. It can also be hand-washed to deal with any perspiration over time. Hand wash in warm water and hang to dry. For the new c...
Introducing: The Court Jacket
*Care update: The Court Jacket can be wiped down on the outside to deal with any dirt, dust etc. It can also be hand-washed to deal with any perspiration over time. Hand wash in warm water and hang to dry. For the new c...
Made-to-order Anthology shirt: Review
October 21st 2024The Anthology has an interesting shirt offering that I only really discovered recently. Perhaps because it’s not that clearly flagged up on the website. You can get most of their shirts to order, selecting a size ...
Made-to-order Anthology shirt: Review
The Anthology has an interesting shirt offering that I only really discovered recently. Perhaps because it’s not that clearly flagged up on the website. You can get most of their shirts to order, selecting a size ...
How a Real McCoy’s leather jacket is made
October 18th 2024Casual clothing like jeans or a leather jacket require rather less craft than a bespoke jacket or shoes. There isn’t the same amount of precise handwork, or the visual engineering required to cut cloth perfectly ar...
How a Real McCoy’s leather jacket is made
Casual clothing like jeans or a leather jacket require rather less craft than a bespoke jacket or shoes. There isn’t the same amount of precise handwork, or the visual engineering required to cut cloth perfectly ar...
Natalino: Cheaper well-styled tailoring
October 16th 2024Natalino offers a lower level of tailoring than most brands we cover, but with much more PS style than others at that price point. Particularly now they have a physical shop in London, they’re competing with the li...
Natalino: Cheaper well-styled tailoring
Natalino offers a lower level of tailoring than most brands we cover, but with much more PS style than others at that price point. Particularly now they have a physical shop in London, they’re competing with the li...
Luca Museo navy three-piece suit: Review
October 14th 2024Yeah, the collar on this shirt is kinda high. I remembered it as soon as I saw these images - it was one I tried with a higher collar in order to wear with my A&S tailoring, which always has a high collar itself. It ...
Luca Museo navy three-piece suit: Review
Yeah, the collar on this shirt is kinda high. I remembered it as soon as I saw these images - it was one I tried with a higher collar in order to wear with my A&S tailoring, which always has a high collar itself. It ...
Latest Posts Continued
The Suede Overshirt made-to-order programme
October 11th 2024The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small ...
The Suede Overshirt made-to-order programme
The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small ...
A Guide to Mohair
October 9th 2024There are two main reasons people use mohair for tailoring today. One is for eveningwear, when they want something with a little more sharpness and lustre; the other, less common, is as an alternative to high-twist wool...
A Guide to Mohair
There are two main reasons people use mohair for tailoring today. One is for eveningwear, when they want something with a little more sharpness and lustre; the other, less common, is as an alternative to high-twist wool...
A tonal exercise in 14 looks
October 7th 2024One of the things that first attracted me to Rubato as a brand was their style: that particular mix of laid-back Ivy and tonal Scandinavian (ref. our five casual paradigms ). It managed to feel refreshing yet familiar. ...
A tonal exercise in 14 looks
One of the things that first attracted me to Rubato as a brand was their style: that particular mix of laid-back Ivy and tonal Scandinavian (ref. our five casual paradigms ). It managed to feel refreshing yet familiar. ...
Introducing: The dark navy Donegal
October 4th 2024For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew mak...
Introducing: The dark navy Donegal
For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew mak...
The Wax Walker: How Great Things Age
October 2nd 2024At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax ja...
The Wax Walker: How Great Things Age
At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax ja...
Belt capsule guide: The basics
September 30th 2024There’s been a lot more interest in belts with smarter clothing in recent years - something I highlighted and explained my reasoning for in this article . But we’ve never done a ‘wardrobe building&rsqu...
Belt capsule guide: The basics
There’s been a lot more interest in belts with smarter clothing in recent years - something I highlighted and explained my reasoning for in this article . But we’ve never done a ‘wardrobe building&rsqu...
Instagram Stories
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Latest Posts Continued
London pop-up(s)! Details, New York and product update
September 27th 2024It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will ...
London pop-up(s)! Details, New York and product update
It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will ...
The work in a bespoke jacket: Part 3 (sleeves)
September 25th 2024One of the most important functional aspects of a bespoke suit is its small armhole. Or rather, the way a large sleeve can be worked into a small armhole. It means the sleeve is separated, and can move around without dra...
The work in a bespoke jacket: Part 3 (sleeves)
One of the most important functional aspects of a bespoke suit is its small armhole. Or rather, the way a large sleeve can be worked into a small armhole. It means the sleeve is separated, and can move around without dra...
Cheyul: Traditional Korean lacquer craft
September 23rd 2024Every time we go on a trip to a new country, we try to cover a bit of the local non-menswear craft alongside the usual tailoring, shirtmaking and shoemaking. When we were in Japan a couple of years ago, we visited the m...
Cheyul: Traditional Korean lacquer craft
Every time we go on a trip to a new country, we try to cover a bit of the local non-menswear craft alongside the usual tailoring, shirtmaking and shoemaking. When we were in Japan a couple of years ago, we visited the m...
Bryceland’s made-to-measure jacket: Review
September 20th 2024Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great st...
Bryceland’s made-to-measure jacket: Review
Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great st...
The Rider’s Raincoat is back
September 18th 2024The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the ...
The Rider’s Raincoat is back
The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the ...
Lorenzi, Milan: The rebirth of a menswear jewel
September 16th 2024One of my favourite shops in Milan used to be a little hole in the wall on Via Montenapoleone. Squeezed between big luxury boutiques, it was a real jewel of a place, tiny but perfect, selling equally tiny but perfect acc...
Lorenzi, Milan: The rebirth of a menswear jewel
One of my favourite shops in Milan used to be a little hole in the wall on Via Montenapoleone. Squeezed between big luxury boutiques, it was a real jewel of a place, tiny but perfect, selling equally tiny but perfect acc...
What I’m looking forward to wearing this winter
September 13th 2024By Jamie Ferguson. Hey there Permanent Stylers. Longtime contributor, first time writer so go easy on me. Now I may be in the minority here but I LOVE summer dressing. I enjoy the feeling of a cool breeze betwixt my neth...
What I’m looking forward to wearing this winter
By Jamie Ferguson. Hey there Permanent Stylers. Longtime contributor, first time writer so go easy on me. Now I may be in the minority here but I LOVE summer dressing. I enjoy the feeling of a cool breeze betwixt my neth...
The enlarged, filterable Lookbook
September 11th 2024The Lookbook page on PS has long been a hidden jewel. A lot of readers find it useful but others don’t know it’s there. I blame the way people (including me) use websites today, searching and asking before re...
The enlarged, filterable Lookbook
The Lookbook page on PS has long been a hidden jewel. A lot of readers find it useful but others don’t know it’s there. I blame the way people (including me) use websites today, searching and asking before re...
Broadway & Sons: A sunny afternoon in Stockholm
September 9th 2024“Shit. Look at that Simon, it was all shit.” David Asseraf is scrolling through his WhatsApp messages, showing me various deliveries of clothing. “This one they said it was all dungarees - US-made, 300...
Broadway & Sons: A sunny afternoon in Stockholm
“Shit. Look at that Simon, it was all shit.” David Asseraf is scrolling through his WhatsApp messages, showing me various deliveries of clothing. “This one they said it was all dungarees - US-made, 300...
Maison Hellard: Tasteful, experimental linen
September 6th 2024By Manish Puri. I’m in a car with Nathan Hellard - the founder of French linen merchant Maison Hellard - and we’re kindly being chauffeured by Nathan’s father, Philippe, from Pau to the commune of Assat...
Maison Hellard: Tasteful, experimental linen
By Manish Puri. I’m in a car with Nathan Hellard - the founder of French linen merchant Maison Hellard - and we’re kindly being chauffeured by Nathan’s father, Philippe, from Pau to the commune of Assat...
Denim
Buck Mason: Good value staples
July 17th 2024A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...
Buck Mason: Good value staples
A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...
Introducing: Japanese denim shirts
June 7th 2024A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...
Introducing: Japanese denim shirts
A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...
My favourite jeans
May 1st 2024My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...
My favourite jeans
My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...
Reader Qs
Video chat: How to build a wardrobe from scratch
June 26th 2020This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: How to build a wardrobe from scratch
This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: Going to a maker for the first time
May 25th 2020I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Video chat: Going to a maker for the first time
I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Factory Visits
How cordovan is made, at Horween tannery, Chicago
December 6th 2019Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
How cordovan is made, at Horween tannery, Chicago
Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
Yves Salomon: re-using, remodelling fur
January 18th 2019Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Yves Salomon: re-using, remodelling fur
Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Frank Clegg, Fall River: Factory visit
January 2nd 2019It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Frank Clegg, Fall River: Factory visit
It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Active Threads
See all threads
No it hasn't. Sleeves can't be widened I'm afraid. You can have one made to order, but you need to buy the cloth from us and then arrange the MTO with Private White
Introducing: The dark navy Donegal
Read the commentsThe reference to North Dakota reminded me that a Canadian tuxedo is denim on denim. That gentle jibe aside, and from someone who lives in New Hampshire no less, I wholeheartedly agree with Simon's point that these pictures are for stimulation, not necessarily emulation. Pick…
How to do double denim, and mixing rough and smooth
Read the commentsThat's good to know! Cheers
Bryceland’s made-to-measure jacket: Review
Read the commentsI'm not a big fan of any wash that looks too extreme, but if it's subtle it could be OK
Bryceland’s black unsanforised jeans: Review
Read the commentsI think most of this is intuitive, once you know that finer things, more luxurious looking things, less textured things, look more casual. Both of those sweaters could be fine with cav twills, they're not that different, but I think you might find you prefer…
Unmilled Coarser Heavier Worsted Wool Twill Trousers
Read the commentsEither would be fine, just different looks. Try both and see which you prefer the look of
How to wear brown shoes
Read the comments