Latest Post
Paul’s Permanent Style watches
January 20th 2025By Paul Croughton Not so long ago, Simon and I were discussing watches – specifically what would make a ‘Permanent Style watch’. As both a PS reader of well over a decade and a watch enthusiast and coll...
Paul’s Permanent Style watches
By Paul Croughton Not so long ago, Simon and I were discussing watches – specifically what would make a ‘Permanent Style watch’. As both a PS reader of well over a decade and a watch enthusiast and coll...
Latest Posts
Removing the white stitch on a new coat
January 17th 2025I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use w...
Removing the white stitch on a new coat
I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use w...
Who’s your favourite menswear brand right now?
January 15th 2025The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a ...
Who’s your favourite menswear brand right now?
The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a ...
Michael Browne ‘Body coat’: Style breakdown
January 13th 2025Last year we did a series of articles analysing four of my overcoats from different traditions: Sartoria Ciardi , Cifonelli , Liverano and Edward Sexton . They were discussed, measured and picked apart in the ‘Sty...
Michael Browne ‘Body coat’: Style breakdown
Last year we did a series of articles analysing four of my overcoats from different traditions: Sartoria Ciardi , Cifonelli , Liverano and Edward Sexton . They were discussed, measured and picked apart in the ‘Sty...
Packing for travelling between seasons: cold then hot
January 10th 2025When I travelled to Thailand last month, I had a slightly different packing challenge to usual: in London it was eight degrees (celsius) with cold drizzle; in Bangkok it was 30 degrees and balmy. Now I wouldn’t be...
Packing for travelling between seasons: cold then hot
When I travelled to Thailand last month, I had a slightly different packing challenge to usual: in London it was eight degrees (celsius) with cold drizzle; in Bangkok it was 30 degrees and balmy. Now I wouldn’t be...
A Neapolitan ‘caban’ coat, from Luca Museo
January 8th 2025What is a ‘caban’ coat? Well, it's meant different things at different points in time, but it has a particular meaning as a sartorial version of a pea coat in Naples. The caban was originally something ...
A Neapolitan ‘caban’ coat, from Luca Museo
What is a ‘caban’ coat? Well, it's meant different things at different points in time, but it has a particular meaning as a sartorial version of a pea coat in Naples. The caban was originally something ...
Suits and shirts: A sliding scale of formality
January 6th 2025Linen : Linen We haven’t done one of these in a while, but a reader requested one in a comment on the ‘ How to pick shirt fabric ’ article, and it reminded me how useful people find the sliding scales. ...
Suits and shirts: A sliding scale of formality
Linen : Linen We haven’t done one of these in a while, but a reader requested one in a comment on the ‘ How to pick shirt fabric ’ article, and it reminded me how useful people find the sliding scales. ...
The tradition of Campbell's of Beauly
January 2nd 2025If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...
The tradition of Campbell's of Beauly
If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...
La Bowtique made-to-measure: Review
December 30th 2024By Manish Puri. The first dinner suit I ever purchased was from the online vintage shop Savvy Row : a nineties bespoke Anderson & Sheppard double-breasted. And, after some alterations - which, out of a sense of custo...
La Bowtique made-to-measure: Review
By Manish Puri. The first dinner suit I ever purchased was from the online vintage shop Savvy Row : a nineties bespoke Anderson & Sheppard double-breasted. And, after some alterations - which, out of a sense of custo...
Merry Christmas 2024!
December 25th 2024Thank you everyone - readers, friends, customers, contributors - for a wonderful 2024. It's been quite a year, with more people than ever before reading PS, and The Casual Style Guide being such a success. Trust me ...
Merry Christmas 2024!
Thank you everyone - readers, friends, customers, contributors - for a wonderful 2024. It's been quite a year, with more people than ever before reading PS, and The Casual Style Guide being such a success. Trust me ...
Be a patron
December 23rd 2024A friend of mine has been into menswear since he was a teenager. He obsessed over three-piece suits with collared waistcoats, dreamt of visiting Savile Row, and for years sought out second-hand bespoke online. He brief...
Be a patron
A friend of mine has been into menswear since he was a teenager. He obsessed over three-piece suits with collared waistcoats, dreamt of visiting Savile Row, and for years sought out second-hand bespoke online. He brief...
Latest Posts Continued
The menswear and culture of Bangkok
December 20th 2024I was in Thailand last week, holding an event at the shop Decorum, and I have to say I was impressed with the local menswear culture. I’ve travelled a fair bit round east Asia, but not much in the south-east &ndash...
The menswear and culture of Bangkok
I was in Thailand last week, holding an event at the shop Decorum, and I have to say I was impressed with the local menswear culture. I’ve travelled a fair bit round east Asia, but not much in the south-east &ndash...
Ralph Fitzgerald: The Chrysler Tailor
December 18th 2024By Manish Puri. For my money it’s the most beautiful building in New York. And yet, despite being lucky enough to have been to the Big Apple on more than a dozen occasions, I’ve never actually been inside the...
Ralph Fitzgerald: The Chrysler Tailor
By Manish Puri. For my money it’s the most beautiful building in New York. And yet, despite being lucky enough to have been to the Big Apple on more than a dozen occasions, I’ve never actually been inside the...
Learning lessons: Light-grey overcoat and horsebits
December 16th 2024I had this overcoat made earlier in the year by Sartoria Ciardi from Naples, but have only had a chance to wear it consistently the past few months. The cloth is CT17 from Fox - a 20/21oz wool in their overcoatings bunch...
Learning lessons: Light-grey overcoat and horsebits
I had this overcoat made earlier in the year by Sartoria Ciardi from Naples, but have only had a chance to wear it consistently the past few months. The cloth is CT17 from Fox - a 20/21oz wool in their overcoatings bunch...
Métier: Quality and functionality
December 13th 2024There are a few reasons why I think the bag brand Métier might appeal to PS readers. Let me set them out in typically geeky PS-style. First, they don’t have any branding. The prices might be fashion-brand p...
Métier: Quality and functionality
There are a few reasons why I think the bag brand Métier might appeal to PS readers. Let me set them out in typically geeky PS-style. First, they don’t have any branding. The prices might be fashion-brand p...
Bryceland’s made-to-order chambray shirt: Review
December 11th 2024Made-to-order services are useful with workwear shirts, where bespoke makers can rarely replicate the construction or the materials. We covered one such service recently, from The Anthology , and today we’re review...
Bryceland’s made-to-order chambray shirt: Review
Made-to-order services are useful with workwear shirts, where bespoke makers can rarely replicate the construction or the materials. We covered one such service recently, from The Anthology , and today we’re review...
August Special: Innovative, rugged boots and loafers
December 9th 2024August Special is a new shoe brand - they launched online back in May - and it’s an interesting proposition I think. Comfortable versions of traditional shoes that have more style than most in that combination, and...
August Special: Innovative, rugged boots and loafers
August Special is a new shoe brand - they launched online back in May - and it’s an interesting proposition I think. Comfortable versions of traditional shoes that have more style than most in that combination, and...
Instagram Stories
Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon
Latest Posts Continued
Christmas Gift Guide 2024
December 6th 2024This is always fun. Each year the gift guide is an opportunity for me to mention non-menswear, or at least menswear-adjacent, products and brands. And given PS readers are fussy (perhaps we should we say discerning?), it...
Christmas Gift Guide 2024
This is always fun. Each year the gift guide is an opportunity for me to mention non-menswear, or at least menswear-adjacent, products and brands. And given PS readers are fussy (perhaps we should we say discerning?), it...
What Frasier could teach us about dressing today
December 4th 2024Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition...
What Frasier could teach us about dressing today
Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition...
The case for the ‘stimulating’ shirt
December 2nd 2024By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently. In my past life at Drake’s, I always favoured slightly eccentric tai...
The case for the ‘stimulating’ shirt
By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently. In my past life at Drake’s, I always favoured slightly eccentric tai...
Is there a ‘crew’?
November 29th 2024Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. T...
Is there a ‘crew’?
Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. T...
The versatility of olive: Anthology MTM in PS/Fox flannel
November 27th 2024By Manish Puri. I’ve had my eye on a dark green suit for a long time. So when Simon very kindly offered me a length of the olive flannel that he’d collaborated on with Fox Brothers, I jumped at the chance. To...
The versatility of olive: Anthology MTM in PS/Fox flannel
By Manish Puri. I’ve had my eye on a dark green suit for a long time. So when Simon very kindly offered me a length of the olive flannel that he’d collaborated on with Fox Brothers, I jumped at the chance. To...
Reader profile: Pedro
November 25th 2024Pedro is a reader in New York - one I’ve known to say hello to, but never really had a long conversation with. It was lovely doing so a couple of weeks ago. He’s thoughtful about clothes and his relationship ...
Reader profile: Pedro
Pedro is a reader in New York - one I’ve known to say hello to, but never really had a long conversation with. It was lovely doing so a couple of weeks ago. He’s thoughtful about clothes and his relationship ...
Simon’s sizing advice (winter)
November 22nd 2024Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advic...
Simon’s sizing advice (winter)
Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advic...
Hermes Sac a Depeches: How Great Things Age
November 20th 2024We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas&rs...
Hermes Sac a Depeches: How Great Things Age
We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas&rs...
The unique shoe tradition of Austro-Hungary
November 18th 2024The Austro-Hungarian tradition of shoemaking is a significant one - until fairly recently it was the most influential in Europe, after the English. It is also a type of shoe (rounder, larger, more comfortable) that is pe...
The unique shoe tradition of Austro-Hungary
The Austro-Hungarian tradition of shoemaking is a significant one - until fairly recently it was the most influential in Europe, after the English. It is also a type of shoe (rounder, larger, more comfortable) that is pe...
Denim and tweed: My Scotland travel capsule
November 15th 2024I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...
Denim and tweed: My Scotland travel capsule
I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...
Denim
Denim and tweed: My Scotland travel capsule
November 15th 2024I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...
Denim and tweed: My Scotland travel capsule
I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...
Buck Mason: Good value staples
July 17th 2024A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...
Buck Mason: Good value staples
A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...
Introducing: Japanese denim shirts
June 7th 2024A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...
Introducing: Japanese denim shirts
A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...
Reader Qs
Video chat: How to build a wardrobe from scratch
June 26th 2020This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: How to build a wardrobe from scratch
This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...
Video chat: Going to a maker for the first time
May 25th 2020I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Video chat: Going to a maker for the first time
I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Factory Visits
The tradition of Campbell's of Beauly
January 2nd 2025If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...
The tradition of Campbell's of Beauly
If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...
How cordovan is made, at Horween tannery, Chicago
December 6th 2019Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
How cordovan is made, at Horween tannery, Chicago
Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
Yves Salomon: re-using, remodelling fur
January 18th 2019Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Yves Salomon: re-using, remodelling fur
Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Active Threads
See all threads
Some interesting suggestions and a nice read, too. For me, vintage Omega is the way to go. Great dress watches with amazing movements that will, provided they're looked after, easily run 50+ years after they were made. If you buy from a reputable seller, you…
Paul’s Permanent Style watches
Read the commentsHi all, I will be visiting Bangkok for a few days in about a month - I understand that I won't be able to get a suit made in the time - but I was hoping to have a pair of existing trousers replicated (in…
The menswear and culture of Bangkok
Read the commentsYes it will. We've looked into this and think the concern is exaggerated. These seems to be generally the accepted view now as well - most are now shipping having paused temporarily
Brexit: Don’t worry, nothing has changed
Read the commentsNice. I wouldn't do that much Tom, no. I think it would affect the proportions of the coat too much
The olive PS Trench is back
Read the commentsNo, the weaves across those mixes will be basically the same.
The guide to summer jacket cloths
Read the commentsKeep it short and sweet: Best Brand - J. Simons Favourite Product - Beams Plus fair-isle socks Favourite Artisan - Imogene + Willie Mainstream Brand - Polo Ralph Lauren Repairs - Simpson Soe Repairs, Shildon, Co. Durham
Awards 2025: Who’s your favourite menswear brand right now?
Read the comments