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Ambrosi ready-to-wear trousers

April 28th 2017

Last year, while in Japan at Bryceland's, Salvatore Ambrosi offered me two pairs of his new ready-to-wear trousers to try. Regular readers will remember that the bespoke trousers I had from Ambrosi the previous year suff...

Ambrosi ready-to-wear trousers

Last year, while in Japan at Bryceland's, Salvatore Ambrosi offered me two pairs of his new ready-to-wear trousers to try. Regular readers will remember that the bespoke trousers I had from Ambrosi the previous year suff...

Tailoring - TrousersApril 28th 2017

Latest Posts

Battle Hymn

April 26th 2017

This is going to sound rather cheesy. Forgive me. I believe in Permanent Style. I believe in the value of investing in products made to last. And I believe in style that lasts decades, even centuries. (Though maybe not f...

Battle Hymn

This is going to sound rather cheesy. Forgive me. I believe in Permanent Style. I believe in the value of investing in products made to last. And I believe in style that lasts decades, even centuries. (Though maybe not f...

April 26th 2017

Style Guide – the partners shoot

April 24th 2017

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all.  There are a few things I realise I haven't emphasised so...

Style Guide – the partners shoot

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all.  There are a few things I realise I haven't emphasised so...

Accessories - Casual wearApril 24th 2017

Japanese craft in Kyoto: Hosoo, Kaikado, Kohchosai ...

April 21st 2017

When I was in Japan at the end of last year, I was keen to see not just menswear crafts, but traditional crafts in other areas as well. Previous articles on swordmaker Sasuke and kimono maker Motoji attest to some of tha...

Japanese craft in Kyoto: Hosoo, Kaikado, Kohchosai ...

When I was in Japan at the end of last year, I was keen to see not just menswear crafts, but traditional crafts in other areas as well. Previous articles on swordmaker Sasuke and kimono maker Motoji attest to some of tha...

Accessories - ClothApril 21st 2017

Designing bespoke glasses – General Eyewear, ...

April 19th 2017

Choosing a block of acetate is not something I’d bet most people have done in their lives. And it’s tricky. Looking at a slab of coloured plastic, and imagining how that will look as a pair of glasses, is very hard. ...

Designing bespoke glasses – General Eyewear, ...

Choosing a block of acetate is not something I’d bet most people have done in their lives. And it’s tricky. Looking at a slab of coloured plastic, and imagining how that will look as a pair of glasses, is very hard. ...

Accessories - GlassesApril 19th 2017

The versatile outerwear of The Workers Club

April 17th 2017

It never fails to surprise me how little magazines analyse product when they cover a brand. An article is more likely to be about the founders and their story than the product itself - setting it in context, comparing i...

The versatile outerwear of The Workers Club

It never fails to surprise me how little magazines analyse product when they cover a brand. An article is more likely to be about the founders and their story than the product itself - setting it in context, comparing i...

Casual jackets - Casual wearApril 17th 2017

Skoaktiebolaget and Stoffa in How To Spend It

April 15th 2017

He looks pretty suave doesn't he? Got a good lean on.  Patrick at Swedish shoe shop Skoaktiebolaget recently posed for an article of mine, above, in How To Spend It magazine. (A supplement of the Financial Times, and a...

Skoaktiebolaget and Stoffa in How To Spend It

He looks pretty suave doesn't he? Got a good lean on.  Patrick at Swedish shoe shop Skoaktiebolaget recently posed for an article of mine, above, in How To Spend It magazine. (A supplement of the Financial Times, and a...

Casual jackets - Casual wearApril 15th 2017

The vintage feel of Tie Your Tie (and Sevenfold, Ke...

April 13th 2017

Talking with Kenji Kaga of Sevenfold (and Tie Your Tie) recently threw up some interesting questions around what makes a tie appear vintage. Kenji is heavily influenced by 1940s-1950s styles, as is evident in his tailo...

The vintage feel of Tie Your Tie (and Sevenfold, Ke...

Talking with Kenji Kaga of Sevenfold (and Tie Your Tie) recently threw up some interesting questions around what makes a tie appear vintage. Kenji is heavily influenced by 1940s-1950s styles, as is evident in his tailo...

Shirts and ties - TiesApril 13th 2017

Trunk shows coming up, around the world…

April 12th 2017

Since we introduced the Trunk Show Calendar last year, it has become an increasingly popular part of the website.  For those that missed the announcement (and the link in the site navigation, above), the Calendar was a ...

Trunk shows coming up, around the world…

Since we introduced the Trunk Show Calendar last year, it has become an increasingly popular part of the website.  For those that missed the announcement (and the link in the site navigation, above), the Calendar was a ...

April 12th 2017

How to buy ‘The Style Guide’

April 10th 2017

Our new book, The Style Guide is available to buy online through Permanent Style and in 35 specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Please d...

How to buy ‘The Style Guide’

Our new book, The Style Guide is available to buy online through Permanent Style and in 35 specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Please d...

StyleApril 10th 2017

US book launch – at The Armoury, New York

April 9th 2017

It would be lovely to see as many Permanent Style readers as can make this, our US book launch. The event will be at The Armoury, 168 Duane Street, 6pm-8pm on April 20th.  Please RSVP to NYC@TheArmoury.com if you'd like...

US book launch – at The Armoury, New York

It would be lovely to see as many Permanent Style readers as can make this, our US book launch. The event will be at The Armoury, 168 Duane Street, 6pm-8pm on April 20th.  Please RSVP to NYC@TheArmoury.com if you'd like...

April 9th 2017

Featured Post

Introducing: The trunk show calendar

September 13th 2016

Today we launch something rather different on Permanent Style: a live Trunk Show Calendar.The calendar is a central, coordinated listing of bespoke menswear trunk shows around the world. It lists, month by month, who is...

Introducing: The trunk show calendar

Today we launch something rather different on Permanent Style: a live Trunk Show Calendar.The calendar is a central, coordinated listing of bespoke menswear trunk shows around the world. It lists, month by month, who is...

September 13th 2016

Latest Posts Continued

Bespoke double-breasted denim jacket – from C...

April 7th 2017

The attraction of denim for the modern, sartorial man is easy to understand.  In an age when clothing is increasingly casual, making tailoring less formal through the use of casual cloths is attractive.  It retains th...

Bespoke double-breasted denim jacket – from C...

The attraction of denim for the modern, sartorial man is easy to understand.  In an age when clothing is increasingly casual, making tailoring less formal through the use of casual cloths is attractive.  It retains th...

Casual wear - DenimApril 7th 2017

P Johnson: Contemporary, made-to-measure tailoring

April 5th 2017

In a similar way to Stoffa (covered recently here), I loved the aesthetic of P Johnson tailoring before I ever got to see any in person. We are all - in our various ways - battling to show how useful, beautiful and relev...

P Johnson: Contemporary, made-to-measure tailoring

In a similar way to Stoffa (covered recently here), I loved the aesthetic of P Johnson tailoring before I ever got to see any in person. We are all - in our various ways - battling to show how useful, beautiful and relev...

Jackets - TailoringApril 5th 2017

‘The Style Guide’: Wearing texture in a...

April 3rd 2017

Update on the launch of 'The Style Guide': The Style Guide, the new book by myself and photographer Jamie Ferguson, will launch next Thursday at Fenwick of Bond Street, from 6:30pm. If you would like to come, please RSV...

‘The Style Guide’: Wearing texture in a...

Update on the launch of 'The Style Guide': The Style Guide, the new book by myself and photographer Jamie Ferguson, will launch next Thursday at Fenwick of Bond Street, from 6:30pm. If you would like to come, please RSV...

StyleApril 3rd 2017

Coherence: Vintage-inspired Japanese outerwear

March 31st 2017

When I first heard about and tried Cohérence outerwear last year, I wasn't sure it would be for me.  I tend to favour outerwear that flatters the figure and creates a straight-cut silhouette. So long in the body, slim...

Coherence: Vintage-inspired Japanese outerwear

When I first heard about and tried Cohérence outerwear last year, I wasn't sure it would be for me.  I tend to favour outerwear that flatters the figure and creates a straight-cut silhouette. So long in the body, slim...

Overcoats - TailoringMarch 31st 2017

The state of British manufacturing: A debate at Pri...

March 29th 2017

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were great,...

The state of British manufacturing: A debate at Pri...

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were great,...

March 29th 2017

Super Trunk coming to London

March 28th 2017

Good things are happening in London at the moment.  There was our pop-up shop, of course; the new Drake's shop looks amazing (do visit if you haven't already); and an increasing number of artisans are coming to London....

Super Trunk coming to London

Good things are happening in London at the moment.  There was our pop-up shop, of course; the new Drake's shop looks amazing (do visit if you haven't already); and an increasing number of artisans are coming to London....

ShoesMarch 28th 2017

Featured Post

Collaboration: Made-to-order Lavabre Cadet gloves

November 9th 2016

**Brown and cork peccary now sold out. All other peccary colours and the other leathers still available**French storied manufacturer Lavabre Cadet makes the finest gloves I’ve ever worn - but they don’t have many out...

Collaboration: Made-to-order Lavabre Cadet gloves

**Brown and cork peccary now sold out. All other peccary colours and the other leathers still available**French storied manufacturer Lavabre Cadet makes the finest gloves I’ve ever worn - but they don’t have many out...

Accessories - GlovesNovember 9th 2016

Latest Posts Continued

Sartoria Ciccio: Noriyuki Ueki, bespoke tailor, Japan

March 27th 2017

Of all the tailors we visited in Japan last year, Ciccio was the one I was excited about seeing. I'd seen and tried on examples of his work on friends, and more importantly heard good things about his attitude to style a...

Sartoria Ciccio: Noriyuki Ueki, bespoke tailor, Japan

Of all the tailors we visited in Japan last year, Ciccio was the one I was excited about seeing. I'd seen and tried on examples of his work on friends, and more importantly heard good things about his attitude to style a...

Suits - TailoringMarch 27th 2017

‘The Style Guide’ to launch at Fenwick ...

March 23rd 2017

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London.  The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'....

‘The Style Guide’ to launch at Fenwick ...

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London.  The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'....

StyleMarch 23rd 2017

Cavalry twill for trousers

March 22nd 2017

Finding the right material for odd trousers - those worn with sports jackets rather than suits - is not easy.  The kind of smooth, worsted cloths you're used to wearing as part of a suit are too sleek and formal. Many ...

Cavalry twill for trousers

Finding the right material for odd trousers - those worn with sports jackets rather than suits - is not easy.  The kind of smooth, worsted cloths you're used to wearing as part of a suit are too sleek and formal. Many ...

Tailoring - TrousersMarch 22nd 2017

Friday Polo and Finest Knitwear update

March 21st 2017

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos.  Stock is running short, with just 28 pieces left and crewneck the most popula...

Friday Polo and Finest Knitwear update

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos.  Stock is running short, with just 28 pieces left and crewneck the most popula...

Casual wear - KnitwearMarch 21st 2017

Brand round-up: R. Culturi, Mes Chaussettes Rouges,...

March 20th 2017

1 R. Culturi There are many brands launching ties or handkerchiefs online these days, given it’s an easy area to try and express something new - and the lack of sizing makes it relatively easy to sell online. One that ...

Brand round-up: R. Culturi, Mes Chaussettes Rouges,...

1 R. Culturi There are many brands launching ties or handkerchiefs online these days, given it’s an easy area to try and express something new - and the lack of sizing makes it relatively easy to sell online. One that ...

Accessories - Casual wearMarch 20th 2017

How to stretch your sweaters (properly)

March 17th 2017

I've always rather liked domestic fixes to knitwear. Darning holes, removing pilling, slimming bodies: I've consistently practiced and written about them all over the years. (Posts at those links).  But being introduced...

How to stretch your sweaters (properly)

I've always rather liked domestic fixes to knitwear. Darning holes, removing pilling, slimming bodies: I've consistently practiced and written about them all over the years. (Posts at those links).  But being introduced...

Casual wear - KnitwearMarch 17th 2017

Stòffa: Beautiful, refined, made-to-measure (and no...

March 15th 2017

Last week, Agyesh Madan of Stòffa visited London for the first time, in a trunk show alongside Marcus Malmborg (Swedish agent for Eidos made-to-measure, among other things). Eidos is more of a known entity, and we will ...

Stòffa: Beautiful, refined, made-to-measure (and no...

Last week, Agyesh Madan of Stòffa visited London for the first time, in a trunk show alongside Marcus Malmborg (Swedish agent for Eidos made-to-measure, among other things). Eidos is more of a known entity, and we will ...

Accessories - BagsMarch 15th 2017

Robb Report: The beauty of bags, and Japanese artisans

March 14th 2017

The most recent issue of Robb Report UK included a couple of my pieces: a column singing the praises of good leather accessories, and a feature highlighting the Japanese artisans we visited last year.  I have reproduce...

Robb Report: The beauty of bags, and Japanese artisans

The most recent issue of Robb Report UK included a couple of my pieces: a column singing the praises of good leather accessories, and a feature highlighting the Japanese artisans we visited last year.  I have reproduce...

Accessories - BagsMarch 14th 2017

The Finest Knitwear – now available online

March 13th 2017

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we st...

The Finest Knitwear – now available online

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we st...

March 13th 2017

Superfines: The story of refining wool

March 9th 2017

Pop-up shop update: Sartoria Formosa are in the shop today, Friday and Saturday. Gennaro Formosa is on site, together with Gianluca Migliarotti – director of the ‘O Mast’ film among other things   Ther...

Superfines: The story of refining wool

Pop-up shop update: Sartoria Formosa are in the shop today, Friday and Saturday. Gennaro Formosa is on site, together with Gianluca Migliarotti – director of the ‘O Mast’ film among other things   Ther...

Cloth - TailoringMarch 9th 2017

Denim

Bespoke double-breasted denim jacket – from C...

April 7th 2017

The attraction of denim for the modern, sartorial man is easy to understand.  In an age when clothing is increasingly casual, making tailoring less formal through the use of casual cloths is attractive.  It retains th...

Bespoke double-breasted denim jacket – from C...

The attraction of denim for the modern, sartorial man is easy to understand.  In an age when clothing is increasingly casual, making tailoring less formal through the use of casual cloths is attractive.  It retains th...

Casual wear - DenimApril 7th 2017

The Armoury: Do you know about the trousers?

March 1st 2017

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However,...

The Armoury: Do you know about the trousers?

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However,...

Accessories - BagsMarch 1st 2017

Ethan Newton’s Tokyo store – Bryceland&...

November 4th 2016

I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side. ...

Ethan Newton’s Tokyo store – Bryceland&...

I was quite intrigued to see Ethan Newton’s Bryceland's store in Tokyo when we visited a few weeks ago. In particular, how he is presenting his view on tailoring and how that mixes with the more casual americana side. ...

Bags - Casual jacketsNovember 4th 2016

Reader Qs

Do I need black shoes (and if so, which?) – R...

August 6th 2015

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. ...

Do I need black shoes (and if so, which?) – R...

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. ...

Derby - How toAugust 6th 2015

The formality of trousers: Reader question

March 9th 2015

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with trousers occas...

The formality of trousers: Reader question

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with trousers occas...

Reader questions - StyleMarch 9th 2015

How to wear a black necktie – reader question

February 11th 2015

Dear Simon,  Following your Calvo de Mora combination [above] What are your general guidelines to wearing a black necktie? Most of the time I see it paired with the classic ensemble of white shirt with a grey jacket/gr...

How to wear a black necktie – reader question

Dear Simon,  Following your Calvo de Mora combination [above] What are your general guidelines to wearing a black necktie? Most of the time I see it paired with the classic ensemble of white shirt with a grey jacket/gr...

Reader questions - Shirts and tiesFebruary 11th 2015

Factory Visits

The Dunhill archive

February 1st 2017

As 'heritage' has become more popular in recent years, brands have increasingly emphasised their longevity, their history and their traditions.  This has several issues. Most obviously, the brands that push this hardest...

The Dunhill archive

As 'heritage' has become more popular in recent years, brands have increasingly emphasised their longevity, their history and their traditions.  This has several issues. Most obviously, the brands that push this hardest...

Accessories - Casual wearFebruary 1st 2017

Johnston’s of Elgin: Factory visit

August 8th 2016

The following is an extract from my book Best of British: The Stories Behind Britain’s Iconic Brands , published by Prestel. Dedicated copies are available to buy here – Johnstons of Elgin It has survived two world ...

Johnston’s of Elgin: Factory visit

The following is an extract from my book Best of British: The Stories Behind Britain’s Iconic Brands , published by Prestel. Dedicated copies are available to buy here – Johnstons of Elgin It has survived two world ...

Casual wear - Factory visitsAugust 8th 2016

Sheep to shop – Private White in Manchester

February 20th 2016

This is a nice little video by Private White VC, the superb British brand and manufacturer. It’s heavy on atmosphere rather than craft details, but there’s a lot in there readers will identify with. It also ...

Sheep to shop – Private White in Manchester

This is a nice little video by Private White VC, the superb British brand and manufacturer. It’s heavy on atmosphere rather than craft details, but there’s a lot in there readers will identify with. It also ...

Casual wear - Factory visitsFebruary 20th 2016