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The Drake’s x Permanent Style outfit

November 20th 2017

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craft...

The Drake’s x Permanent Style outfit

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craft...

Jackets - ShirtsNovember 20th 2017

Latest Posts

Fox trousers (And everything else from Day 1 of the...

November 17th 2017

Matthew Coles of Drake's (and Dominic of Edward Sexton behind) Francis Paley of Chittleborough & Morgan (a photography magnet...) Allan's family!There was a really lovely atmosphere to the opening of our second pop-up sh...

Fox trousers (And everything else from Day 1 of the...

Matthew Coles of Drake's (and Dominic of Edward Sexton behind) Francis Paley of Chittleborough & Morgan (a photography magnet...) Allan's family!There was a really lovely atmosphere to the opening of our second pop-up sh...

Tailoring - TrousersNovember 17th 2017

The one-piece Friday Polo

November 15th 2017

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable ...

The one-piece Friday Polo

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable ...

November 15th 2017

Stivaleria Savoia bespoke shoes: Review

November 13th 2017

When I cover an artisan where I’m genuinely interested in the product - its quality, design and often heritage or story, I have something made. I then tend to cover the maker in one, initial post that explains their p...

Stivaleria Savoia bespoke shoes: Review

When I cover an artisan where I’m genuinely interested in the product - its quality, design and often heritage or story, I have something made. I then tend to cover the maker in one, initial post that explains their p...

Oxford - ShoesNovember 13th 2017

Introducing: The Suit-Carrier Holdall

November 9th 2017

Although many of our collaborations have taken a while, this has been the hardest and most time-consuming ever. Perhaps because it is so different, and functionality so important. It is a bag and suit carrier in one - an...

Introducing: The Suit-Carrier Holdall

Although many of our collaborations have taken a while, this has been the hardest and most time-consuming ever. Perhaps because it is so different, and functionality so important. It is a bag and suit carrier in one - an...

Accessories - BagsNovember 9th 2017

Pop-Up: The Opening Party

November 8th 2017

So excited about the pop-up now. Furniture is going in this Friday, and last night we were going round the space, talking about lighting, mannequins and customer journeys.  I smile every time I think of it. See you all...

Pop-Up: The Opening Party

So excited about the pop-up now. Furniture is going in this Friday, and last night we were going round the space, talking about lighting, mannequins and customer journeys.  I smile every time I think of it. See you all...

November 8th 2017

Cromford Leather: Update, workshop, and vintage jac...

November 7th 2017

Since I first wrote about Cromford Leather nine months ago, I’ve been using them consistently for leather alterations. I thought it was worth a catch-up piece, therefore. It's also a nice opportunity to show their w...

Cromford Leather: Update, workshop, and vintage jac...

Since I first wrote about Cromford Leather nine months ago, I’ve been using them consistently for leather alterations. I thought it was worth a catch-up piece, therefore. It's also a nice opportunity to show their w...

Casual jackets - Casual wearNovember 7th 2017

Come to The Shirtmakers Symposium

November 6th 2017

After the summer hiatus, the Symposium series is back in January - with a look at some of the finest shirtmakers in the world.  With the help of Albini, we will be staging a display of shirts and shirting in a central-...

Come to The Shirtmakers Symposium

After the summer hiatus, the Symposium series is back in January - with a look at some of the finest shirtmakers in the world.  With the help of Albini, we will be staging a display of shirts and shirting in a central-...

November 6th 2017

Pommella bespoke trousers – Review

November 3rd 2017

Lino Pommella recently became the latest entrant into a group of travelling, Neapolitan trouser makers - a path forged, of course, by Salvatore Ambrosi. The other notable one is Cerrato, whom we have covered elsewhere b...

Pommella bespoke trousers – Review

Lino Pommella recently became the latest entrant into a group of travelling, Neapolitan trouser makers - a path forged, of course, by Salvatore Ambrosi. The other notable one is Cerrato, whom we have covered elsewhere b...

Tailoring - TrousersNovember 3rd 2017

The Pop-Up Shop is back!

November 1st 2017

I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on  November 15th.  We've switched approach slightly, using a slightly smaller space but staying open...

The Pop-Up Shop is back!

I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on  November 15th.  We've switched approach slightly, using a slightly smaller space but staying open...

November 1st 2017

Umbria Verde knitwear: Factory visit

October 30th 2017

Bang in the centre of the country, Umbria is often referred to as the ‘green heart’ of Italy. A fertile, forested region, it is known for its truffles and wines - and is where several of the best Italian knitwear fac...

Umbria Verde knitwear: Factory visit

Bang in the centre of the country, Umbria is often referred to as the ‘green heart’ of Italy. A fertile, forested region, it is known for its truffles and wines - and is where several of the best Italian knitwear fac...

Casual wear - KnitwearOctober 30th 2017

Featured Post

How to buy ‘The Style Guide’

April 10th 2017

Our new book, The Style Guide is available to buy online through Permanent Style and in 3X specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Pleas...

How to buy ‘The Style Guide’

Our new book, The Style Guide is available to buy online through Permanent Style and in 3X specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Pleas...

StyleApril 10th 2017

Latest Posts Continued

Bespoke brass jewellery: Diana Maynard

October 27th 2017

This probably won’t surprise readers, but when I started looking to buy a significant piece of jewellery last year, I wanted something personal, bespoke and handmade. I don't have anything particular against friendship...

Bespoke brass jewellery: Diana Maynard

This probably won’t surprise readers, but when I started looking to buy a significant piece of jewellery last year, I wanted something personal, bespoke and handmade. I don't have anything particular against friendship...

AccessoriesOctober 27th 2017

Finest Knitwear available again – in navy and...

October 25th 2017

Our Finest Knitwear, which we created earlier this year, is back in a second batch with a new colour. Alongside the navy fine-merino knitwear - in crewneck and V-neck - there is now also a dark, muted green that I picked...

Finest Knitwear available again – in navy and...

Our Finest Knitwear, which we created earlier this year, is back in a second batch with a new colour. Alongside the navy fine-merino knitwear - in crewneck and V-neck - there is now also a dark, muted green that I picked...

October 25th 2017

Buttons online – Bernstein & Banleys

October 23rd 2017

It has always surprised me how many Italian tailors say they can’t source good, unpolished horn buttons. Particularly because, since its launch last year, even customers can buy them from UK distributor Bernstein & Ban...

Buttons online – Bernstein & Banleys

It has always surprised me how many Italian tailors say they can’t source good, unpolished horn buttons. Particularly because, since its launch last year, even customers can buy them from UK distributor Bernstein & Ban...

Alterations and maintenance - TailoringOctober 23rd 2017

Musella Dembech double-breasted cotton suit –...

October 20th 2017

So how shall we review a suit? Let me count the ways. One: style. Still the most important thing, as much as we encourage men everywhere to care more about quality and fit. [Read my first post, with the background on Mus...

Musella Dembech double-breasted cotton suit –...

So how shall we review a suit? Let me count the ways. One: style. Still the most important thing, as much as we encourage men everywhere to care more about quality and fit. [Read my first post, with the background on Mus...

Suits - TailoringOctober 20th 2017

Sartoria Panico – a last great of Neapolitan ...

October 18th 2017

On the wall of Sartoria Panico in Naples, there is a framed picture of our Tailoring Symposium in 2016. Antonio Panico stands there with other greats of modern bespoke such as Edward Sexton, Antonio Liverano and Lorenzo ...

Sartoria Panico – a last great of Neapolitan ...

On the wall of Sartoria Panico in Naples, there is a framed picture of our Tailoring Symposium in 2016. Antonio Panico stands there with other greats of modern bespoke such as Edward Sexton, Antonio Liverano and Lorenzo ...

Suits - TailoringOctober 18th 2017

Everyday Denim cloth available again

October 17th 2017

One of the lovely things about the Everyday Denim we launched a couple of weeks ago was how quickly the cloth sold.  It's always hard to know how well a new type of product will do, and I'd clearly underestimated the ap...

Everyday Denim cloth available again

One of the lovely things about the Everyday Denim we launched a couple of weeks ago was how quickly the cloth sold.  It's always hard to know how well a new type of product will do, and I'd clearly underestimated the ap...

Shirts and tiesOctober 17th 2017

Featured Post

The ‘Style Guide’ dinner: What is the e...

July 26th 2017

Insert test Related posts The guide to summer jacket clothsJuly 24th 2017   -   0 CommentsRead More Marco Cerrato – the family trouser workshopJuly 21st 2017   -   29 CommentsRead More What I p...

The ‘Style Guide’ dinner: What is the e...

Insert test Related posts The guide to summer jacket clothsJuly 24th 2017   -   0 CommentsRead More Marco Cerrato – the family trouser workshopJuly 21st 2017   -   29 CommentsRead More What I p...

StyleJuly 26th 2017

Latest Posts Continued

Enzo Bonafe hand-welted shoes – factory visit

October 16th 2017

Enzo Bonafe is one of only two men’s shoe factories left in the area around Bologna, Italy. The other is Testoni, and when Enzo left Testoni to set up his own factory, in 1963, there were more than 40 factories in the...

Enzo Bonafe hand-welted shoes – factory visit

Enzo Bonafe is one of only two men’s shoe factories left in the area around Bologna, Italy. The other is Testoni, and when Enzo left Testoni to set up his own factory, in 1963, there were more than 40 factories in the...

Boot - ShoesOctober 16th 2017

How to wear trainers: Part 3. Style

October 13th 2017

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on...

How to wear trainers: Part 3. Style

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on...

Casual wear - DenimOctober 13th 2017

Our Autumn knitwear Top 10

October 11th 2017

The survey we did of Spring/Summer pieces in the shops was very popular back in June. This Autumn/Winter, therefore, we thought we’d do two separate ones - the first (today) on winter knitwear, and the second on casual...

Our Autumn knitwear Top 10

The survey we did of Spring/Summer pieces in the shops was very popular back in June. This Autumn/Winter, therefore, we thought we’d do two separate ones - the first (today) on winter knitwear, and the second on casual...

Casual wear - KnitwearOctober 11th 2017

Sartoria Melina bespoke leather jacket – Review

October 9th 2017

My leather jacket from Sartoria Melina arrived a couple of weeks ago, and I’m relieved to say the fit is good and the product excellent. I was rather worried at the fitting we had in Naples, because the canvas toile th...

Sartoria Melina bespoke leather jacket – Review

My leather jacket from Sartoria Melina arrived a couple of weeks ago, and I’m relieved to say the fit is good and the product excellent. I was rather worried at the fitting we had in Naples, because the canvas toile th...

Casual jackets - Casual wearOctober 9th 2017

How to wear trainers: Part 2. Quality

October 6th 2017

In recent years, as premium trainers/sneakers have increasingly popular, readers have asked for my view on when they might be appropriate, and when they are, what they should buy. I covered that last point in the first p...

How to wear trainers: Part 2. Quality

In recent years, as premium trainers/sneakers have increasingly popular, readers have asked for my view on when they might be appropriate, and when they are, what they should buy. I covered that last point in the first p...

Casual wear - ShoesOctober 6th 2017

Introducing: Everyday Denim

October 4th 2017

*Cloth now sold out* Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a modern office...

Introducing: Everyday Denim

*Cloth now sold out* Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a modern office...

October 4th 2017

The future of Permanent Style products

October 3rd 2017

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts.  I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style read...

The future of Permanent Style products

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts.  I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style read...

October 3rd 2017

Musella Dembech: Growth at the ‘soft Milanese...

October 2nd 2017

It doesn’t feel like over three years since I covered Musella Dembech, but apparently it is. Of course, there was the Young Tailors Symposium in the middle of that, which featured Gianfrancesco Musella (above), but I h...

Musella Dembech: Growth at the ‘soft Milanese...

It doesn’t feel like over three years since I covered Musella Dembech, but apparently it is. Of course, there was the Young Tailors Symposium in the middle of that, which featured Gianfrancesco Musella (above), but I h...

Finding a tailor - TailoringOctober 2nd 2017

Marol shirts – coming to London

September 29th 2017

In the past year there has been a lot of promotion and discussion of Italian shirt manufacturer Marol - since it was bought into by commodities trader and menswear enthusiast Bo Yang (below). Next month, readers in Londo...

Marol shirts – coming to London

In the past year there has been a lot of promotion and discussion of Italian shirt manufacturer Marol - since it was bought into by commodities trader and menswear enthusiast Bo Yang (below). Next month, readers in Londo...

Shirts - Shirts and tiesSeptember 29th 2017

Me, outside the blog: Reader questions

September 27th 2017

In this next instalment of posts responding to reader questions, I will try to answer those about my life outside Permanent Style. Now, some readers have asked why I answer these questions, and indeed why readers put the...

Me, outside the blog: Reader questions

In this next instalment of posts responding to reader questions, I will try to answer those about my life outside Permanent Style. Now, some readers have asked why I answer these questions, and indeed why readers put the...

September 27th 2017

Denim

How to wear trainers: Part 3. Style

October 13th 2017

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on...

How to wear trainers: Part 3. Style

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on...

Casual wear - DenimOctober 13th 2017

Anglo-Italian denim and Ralph Lauren cardigan

August 18th 2017

Rather a contrast this to Wednesday's post on dressing for hot weather.  But it's good to look ahead to Autumn (God I'm looking forward to it - the coats, the knitwear, the hats!). And it's nice to be able to write abo...

Anglo-Italian denim and Ralph Lauren cardigan

Rather a contrast this to Wednesday's post on dressing for hot weather.  But it's good to look ahead to Autumn (God I'm looking forward to it - the coats, the knitwear, the hats!). And it's nice to be able to write abo...

Casual wear - DenimAugust 18th 2017

Anglo-Italian: Jake Grantham and Alex Pirounis open...

May 26th 2017

Last night was the (soft) opening of Anglo-Italian, the new shop in London being run by ex-Armoury buddies Jake Grantham and Alex Pirounis. It’s been a long time coming. Various events have slowed things down, and even...

Anglo-Italian: Jake Grantham and Alex Pirounis open...

Last night was the (soft) opening of Anglo-Italian, the new shop in London being run by ex-Armoury buddies Jake Grantham and Alex Pirounis. It’s been a long time coming. Various events have slowed things down, and even...

Casual jackets - Casual wearMay 26th 2017

Reader Qs

Do I need black shoes (and if so, which?) – R...

August 6th 2015

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. ...

Do I need black shoes (and if so, which?) – R...

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. ...

Derby - How toAugust 6th 2015

The formality of trousers: Reader question

March 9th 2015

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with trousers occas...

The formality of trousers: Reader question

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with trousers occas...

Reader questions - StyleMarch 9th 2015

How to wear a black necktie – reader question

February 11th 2015

Dear Simon,  Following your Calvo de Mora combination [above] What are your general guidelines to wearing a black necktie? Most of the time I see it paired with the classic ensemble of white shirt with a grey jacket/gr...

How to wear a black necktie – reader question

Dear Simon,  Following your Calvo de Mora combination [above] What are your general guidelines to wearing a black necktie? Most of the time I see it paired with the classic ensemble of white shirt with a grey jacket/gr...

Reader questions - Shirts and tiesFebruary 11th 2015

Factory Visits

The Dunhill archive

February 1st 2017

As 'heritage' has become more popular in recent years, brands have increasingly emphasised their longevity, their history and their traditions.  This has several issues. Most obviously, the brands that push this hardest...

The Dunhill archive

As 'heritage' has become more popular in recent years, brands have increasingly emphasised their longevity, their history and their traditions.  This has several issues. Most obviously, the brands that push this hardest...

Accessories - Casual wearFebruary 1st 2017

Johnston’s of Elgin: Factory visit

August 8th 2016

The following is an extract from my book Best of British: The Stories Behind Britain’s Iconic Brands , published by Prestel. Dedicated copies are available to buy here – Johnstons of Elgin It has survived two world ...

Johnston’s of Elgin: Factory visit

The following is an extract from my book Best of British: The Stories Behind Britain’s Iconic Brands , published by Prestel. Dedicated copies are available to buy here – Johnstons of Elgin It has survived two world ...

Casual wear - Factory visitsAugust 8th 2016

Sheep to shop – Private White in Manchester

February 20th 2016

This is a nice little video by Private White VC, the superb British brand and manufacturer. It’s heavy on atmosphere rather than craft details, but there’s a lot in there readers will identify with. It also ...

Sheep to shop – Private White in Manchester

This is a nice little video by Private White VC, the superb British brand and manufacturer. It’s heavy on atmosphere rather than craft details, but there’s a lot in there readers will identify with. It also ...

Casual wear - Factory visitsFebruary 20th 2016