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PS Presents ’23: Arterton, LEJ, Marrkt, Fox and Ru...

January 27th 2023

The PS Presents pop-up shop at 20 Savile Row is back this Spring, with a new raft of brands. The little shop will be occupied by Arterton for the whole of February, by L.E.J for the whole of April, and by four brands du...

PS Presents ’23: Arterton, LEJ, Marrkt, Fox and Ru...

The PS Presents pop-up shop at 20 Savile Row is back this Spring, with a new raft of brands. The little shop will be occupied by Arterton for the whole of February, by L.E.J for the whole of April, and by four brands du...

January 27th 2023

Latest Posts

Readers awards 2023: Anniversary edition 

January 25th 2023

Five years ago, in 2018, we began the PS awards series by asking about favourite brands, shops and stylists. This year I'd like to invite everyone to do the same, but actively reflect on how things have changed in the p...

Readers awards 2023: Anniversary edition 

Five years ago, in 2018, we began the PS awards series by asking about favourite brands, shops and stylists. This year I'd like to invite everyone to do the same, but actively reflect on how things have changed in the p...

January 25th 2023

The Merchant Fox: All the casual jackets reviewed

January 23rd 2023

By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83 rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to cont...

The Merchant Fox: All the casual jackets reviewed

By Manish Puri In between short walks to the kitchen to restock on mince pies and watching Home Alone for the 83 rd time (this genuinely may be an understatement), the festive period offers a singular opportunity to cont...

JacketsJanuary 23rd 2023

Some interesting Pitti picks

January 20th 2023

As we did last year, during Pitti I picked out a few people and outfits that I really liked, but that could have been missed - because they’re not Ethan, Jake or Tatsuya Nakamura. They’re deliberately a mix o...

Some interesting Pitti picks

As we did last year, during Pitti I picked out a few people and outfits that I really liked, but that could have been missed - because they’re not Ethan, Jake or Tatsuya Nakamura. They’re deliberately a mix o...

StyleJanuary 20th 2023

Who are my favourite tailors? (Part two)

January 18th 2023

Please read part one of this article, here , before this one. Without that context, setting out my priorities, this summary will likely be misleading. Everyone is different, wants different things from bespoke, and simp...

Who are my favourite tailors? (Part two)

Please read part one of this article, here , before this one. Without that context, setting out my priorities, this summary will likely be misleading. Everyone is different, wants different things from bespoke, and simp...

January 18th 2023

Who are my favourite tailors? (Part one)

January 16th 2023

This is the single question I get asked most, and when it is, I nearly always reply that it’s a complex area that really requires a full in-depth article. I think it actually takes two. In this first article, tod...

Who are my favourite tailors? (Part one)

This is the single question I get asked most, and when it is, I nearly always reply that it’s a complex area that really requires a full in-depth article. I think it actually takes two. In this first article, tod...

January 16th 2023

Experimenting with the smock, or anorak

January 13th 2023

Fifteen years ago, I wrote a piece called ‘ Enjoy your fashion cycle ’. Ten years later, in 2018, there was one called ‘ How I filter fashions ’. Today, I find myself thinking along the same lines...

Experimenting with the smock, or anorak

Fifteen years ago, I wrote a piece called ‘ Enjoy your fashion cycle ’. Ten years later, in 2018, there was one called ‘ How I filter fashions ’. Today, I find myself thinking along the same lines...

Casual clothingJanuary 13th 2023

When you buy clothes, what are you paying for?

January 11th 2023

I’m often asked by readers whether a particular piece of clothing is ‘worth it’. Yet the older I get - the further along my clothing journey - the more I realise how subjective this can be. Also, I&rsq...

When you buy clothes, what are you paying for?

I’m often asked by readers whether a particular piece of clothing is ‘worth it’. Yet the older I get - the further along my clothing journey - the more I realise how subjective this can be. Also, I&rsq...

January 11th 2023

Proportions and high/low: Lessons from womenswear

January 9th 2023

By André Larnyoh The world of women’s fashion is huge. In variety, scope and scale, it towers above menswear. Yet, usually, men keep women’s styling at arm’s length, because it seems so different...

Proportions and high/low: Lessons from womenswear

By André Larnyoh The world of women’s fashion is huge. In variety, scope and scale, it towers above menswear. Yet, usually, men keep women’s styling at arm’s length, because it seems so different...

StyleJanuary 9th 2023

The Cromford fur hat: Shearling for deep winter

January 6th 2023

A few weeks ago, just before Christmas when it was suddenly freezing in London, I was in Cromford talking to them about offcuts. The shearling coats we’ve done over the past three years have been pleasingly receive...

The Cromford fur hat: Shearling for deep winter

A few weeks ago, just before Christmas when it was suddenly freezing in London, I was in Cromford talking to them about offcuts. The shearling coats we’ve done over the past three years have been pleasingly receive...

HatsJanuary 6th 2023

Esquire 'Five Fits': Tonal shirts and jackets

January 4th 2023

Esquire magazine in the US recently profiled me for a column - their 'five fits' feature . It's run by Christopher Fenimore, who has been into menswear for about the same time as I have, although he was a little younger...

Esquire 'Five Fits': Tonal shirts and jackets

Esquire magazine in the US recently profiled me for a column - their 'five fits' feature . It's run by Christopher Fenimore, who has been into menswear for about the same time as I have, although he was a little younger...

ShirtsJanuary 4th 2023

Latest Posts Continued

Vintage stores embody ‘materialism not consumerism’

January 2nd 2023

During a recent trip to Manchester, I visited a lovely little vintage shop called Bionic Seven. A partner store to Levison's in London, it leans towards more modern and more sports clothing, but has quite a few little ge...

Vintage stores embody ‘materialism not consumerism’

During a recent trip to Manchester, I visited a lovely little vintage shop called Bionic Seven. A partner store to Levison's in London, it leans towards more modern and more sports clothing, but has quite a few little ge...

January 2nd 2023

How I wear a black tailored jacket

December 30th 2022

This is the first piece of black tailoring that’s been featured on Permanent Style, I think, outside of evening wear. Over the past three years we’ve been exploring how black’s role in the wardrobe can ...

How I wear a black tailored jacket

This is the first piece of black tailoring that’s been featured on Permanent Style, I think, outside of evening wear. Over the past three years we’ve been exploring how black’s role in the wardrobe can ...

JacketsDecember 30th 2022

How to hand wash knitwear: Video

December 28th 2022

The clothing care I’ve always been worst at is washing knitwear. But I have got better in recent years, in part as I’ve become more used to the process and it’s felt more reliable, more pre...

How to hand wash knitwear: Video

The clothing care I’ve always been worst at is washing knitwear. But I have got better in recent years, in part as I’ve become more used to the process and it’s felt more reliable, more pre...

Alterations and care - KnitwearDecember 28th 2022

Merry Christmas everyone!

December 25th 2022

Here's wishing you all, wonderful readers, a happy Christmas and a glorious new year. Thank you also for your well wishes, and thanks, on the 15-year anniversary article - it honestly made me quite emotional. I can't bel...

Merry Christmas everyone!

Here's wishing you all, wonderful readers, a happy Christmas and a glorious new year. Thank you also for your well wishes, and thanks, on the 15-year anniversary article - it honestly made me quite emotional. I can't bel...

December 25th 2022

The Apres Ski boots from Ludwig Reiter: A Review

December 23rd 2022

By Tony Sylvester. I used to travel to Oslo regularly for a decade or so. A beautiful city, but not one abundant with window shopping options for those interested in menswear. One of the exceptions was Cavour; slap bang ...

The Apres Ski boots from Ludwig Reiter: A Review

By Tony Sylvester. I used to travel to Oslo regularly for a decade or so. A beautiful city, but not one abundant with window shopping options for those interested in menswear. One of the exceptions was Cavour; slap bang ...

ShoesDecember 23rd 2022

Overshirts: Two types, ways to wear, where to buy

December 21st 2022

Continuing our recent discussion of jacket replacements - chores, Tebas, safaris and the like - I've shot two of my favourite overshirts in order to talk about different types, and how they can fit into a wardrobe. The ...

Overshirts: Two types, ways to wear, where to buy

Continuing our recent discussion of jacket replacements - chores, Tebas, safaris and the like - I've shot two of my favourite overshirts in order to talk about different types, and how they can fit into a wardrobe. The ...

Jackets - ShirtsDecember 21st 2022

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

Reader profile: David E

December 19th 2022

David is an example of a reader that has been into clothes for a long time, and now looks back on it from the perspective of a professional and father, fitting that interest into a life that has changed dramatically. A ...

Reader profile: David E

David is an example of a reader that has been into clothes for a long time, and now looks back on it from the perspective of a professional and father, fitting that interest into a life that has changed dramatically. A ...

StyleDecember 19th 2022

Luxury chore coats compared

December 16th 2022

By Manish Puri Not all chores are made equal. Some take longer, some require more exertion, and some involve going out into the cold. On a typical weekend you’ll find me frantically searching for loopholes in the c...

Luxury chore coats compared

By Manish Puri Not all chores are made equal. Some take longer, some require more exertion, and some involve going out into the cold. On a typical weekend you’ll find me frantically searching for loopholes in the c...

JacketsDecember 16th 2022

PS is 15 years old! But what is permanent style?

December 14th 2022

Fifteen years ago today, I was sitting in my office in Playhouse Yard, next to Blackfriars station, writing an article about structured finance transactions. I remember it was very cold, much like today, though there ha...

PS is 15 years old! But what is permanent style?

Fifteen years ago today, I was sitting in my office in Playhouse Yard, next to Blackfriars station, writing an article about structured finance transactions. I remember it was very cold, much like today, though there ha...

December 14th 2022

Anto: Shirtmaker to Hollywood, on and off screen

December 12th 2022

I can imagine a reader walking past Anto Shirts in Beverly Hills and not stopping in. There’s quite a range of styles, and not all of them are the kind of classic look PS normally covers. The readers that have men...

Anto: Shirtmaker to Hollywood, on and off screen

I can imagine a reader walking past Anto Shirts in Beverly Hills and not stopping in. There’s quite a range of styles, and not all of them are the kind of classic look PS normally covers. The readers that have men...

ShirtsDecember 12th 2022

Drake’s corduroy Mk.I Games Blazer: Review 

December 9th 2022

This is the Mk.1 Games Blazer from Drake’s in russet corduroy. To be honest, I’ve lost track of the numbers and which style each is, but the important thing is that this one's a fairly regular jacket with not...

Drake’s corduroy Mk.I Games Blazer: Review 

This is the Mk.1 Games Blazer from Drake’s in russet corduroy. To be honest, I’ve lost track of the numbers and which style each is, but the important thing is that this one's a fairly regular jacket with not...

JacketsDecember 9th 2022

Christmas gift list 2022: Towelling, tooling and totes

December 7th 2022

1 Double-breasted towelling robe Anderson & Sheppard, £395 The sartorial design of this robe from Anderson & Sheppard is so satisfying. It basically has ulster-coat lapels, with one buttoning under the chin...

Christmas gift list 2022: Towelling, tooling and totes

1 Double-breasted towelling robe Anderson & Sheppard, £395 The sartorial design of this robe from Anderson & Sheppard is so satisfying. It basically has ulster-coat lapels, with one buttoning under the chin...

Bags - Belts and walletsDecember 7th 2022

Moulded Shoe, New York: Home of the modified last

December 5th 2022

Moulded Shoe in New York is a charming shop. A family-run business now in its third generation, It’s narrow and tall, with shoe boxes stacked way up to a double-height ceiling. There are newspaper cuttings, custom...

Moulded Shoe, New York: Home of the modified last

Moulded Shoe in New York is a charming shop. A family-run business now in its third generation, It’s narrow and tall, with shoe boxes stacked way up to a double-height ceiling. There are newspaper cuttings, custom...

ShoesDecember 5th 2022

Collectable cards show the ages of British Costume

December 2nd 2022

Near where I grew up in Mortlake, south-west London, there is an incredible antiques shop. ‘Memories of Mortlake’ is the life’s work of collector Elke Crowther, who sadly passed away last year, after d...

Collectable cards show the ages of British Costume

Near where I grew up in Mortlake, south-west London, there is an incredible antiques shop. ‘Memories of Mortlake’ is the life’s work of collector Elke Crowther, who sadly passed away last year, after d...

StyleDecember 2nd 2022

The Teba as substitute for a tailored jacket 

November 30th 2022

I don't think I've ever written about this jacket before, which is odd as I've had it a few years and wear it fairly often. It's the City Hunter 2 from The Armoury - their take on the traditional Spanish Teba jacket. I...

The Teba as substitute for a tailored jacket 

I don't think I've ever written about this jacket before, which is odd as I've had it a few years and wear it fairly often. It's the City Hunter 2 from The Armoury - their take on the traditional Spanish Teba jacket. I...

JacketsNovember 30th 2022

A Dad in California: Styling with Davide of Ghiaia

November 28th 2022

In the past year Davide Baroncini, of knitwear brand Ghiaia, has been putting together and posting some looks that really resonate with me. Comfortable and relaxed, but with a really high taste level, they seem a long w...

A Dad in California: Styling with Davide of Ghiaia

In the past year Davide Baroncini, of knitwear brand Ghiaia, has been putting together and posting some looks that really resonate with me. Comfortable and relaxed, but with a really high taste level, they seem a long w...

KnitwearNovember 28th 2022

Denim

Why do people turn up (or cuff) their jeans?

November 2nd 2022

Almost every time I've featured jeans in recent months, someone has asked about turn-ups. So I thought it was worth a dedicated post I could point people to going forward. Interestingly, I think the reason it's coming u...

Why do people turn up (or cuff) their jeans?

Almost every time I've featured jeans in recent months, someone has asked about turn-ups. So I thought it was worth a dedicated post I could point people to going forward. Interestingly, I think the reason it's coming u...

DenimNovember 2nd 2022

J Press, Stock Vintage, CHCM, Snyder: New New York

October 24th 2022

It was really nice to be in New York last week, after a break of three years. (The last time being for our Ivy Symposium .) I got to see many old friends, both in the industry (Steven Taffel of Leffot and I realised we ...

J Press, Stock Vintage, CHCM, Snyder: New New York

It was really nice to be in New York last week, after a break of three years. (The last time being for our Ivy Symposium .) I got to see many old friends, both in the industry (Steven Taffel of Leffot and I realised we ...

Casual clothing - DenimOctober 24th 2022

Wear loafers with jeans

October 10th 2022

In the hyper-casual world we’re living in, any opportunity to add a little smartness to everyday clothing should be grabbed with both hands. One of the most effective ways to do this, I’m finding, is wearing ...

Wear loafers with jeans

In the hyper-casual world we’re living in, any opportunity to add a little smartness to everyday clothing should be grabbed with both hands. One of the most effective ways to do this, I’m finding, is wearing ...

Denim - ShoesOctober 10th 2022

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019