Home

Latest Post

Video: How to care for wool knitwear

January 23rd 2019

When was the last time you washed your knitwear? I have to say it's one of the clothing maintenance things I'm worst at. Even though I know it's great to avoid pilling, and more importantly moths, I rarely do it. I feel...

Video: How to care for wool knitwear

When was the last time you washed your knitwear? I have to say it's one of the clothing maintenance things I'm worst at. Even though I know it's great to avoid pilling, and more importantly moths, I rarely do it. I feel...

KnitwearJanuary 23rd 2019

Latest Posts

Pop-up brands announced: Adret, Prologue, Anthology

January 22nd 2019

In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Antholog...

Pop-up brands announced: Adret, Prologue, Anthology

In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Antholog...

January 22nd 2019

Two reader stories: Starting and building a wardrobe

January 21st 2019

In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don&rsqu...

Two reader stories: Starting and building a wardrobe

In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don&rsqu...

January 21st 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Casual wear - Factory visitsJanuary 18th 2019

Belted polo coat, from Whitcomb & Shaftesbury

January 16th 2019

So this was an interesting experiment. My idea was to make my first overcoat with Whitcomb & Shaftesbury as a belted wrap coat. So no buttons on the front, just a belt. A jigger button inside to keep the inside layer...

Belted polo coat, from Whitcomb & Shaftesbury

So this was an interesting experiment. My idea was to make my first overcoat with Whitcomb & Shaftesbury as a belted wrap coat. So no buttons on the front, just a belt. A jigger button inside to keep the inside layer...

OvercoatsJanuary 16th 2019

The Permanent Style Awards 2019

January 14th 2019

What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus th...

The Permanent Style Awards 2019

What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus th...

January 14th 2019

How to wear a horsehide jacket: Armoury x Real McCo...

January 11th 2019

I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather p...

How to wear a horsehide jacket: Armoury x Real McCo...

I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather p...

Casual jackets - Casual wearJanuary 11th 2019

New York bespoke tailors

January 9th 2019

A Leonard Logsdail jacket There are more Permanent Style readers in the US than UK - roughly 50% of the total. This always surprises people, but then given the relative population size, it probably shouldn’t. Those...

New York bespoke tailors

A Leonard Logsdail jacket There are more Permanent Style readers in the US than UK - roughly 50% of the total. This always surprises people, but then given the relative population size, it probably shouldn’t. Those...

TailorsJanuary 9th 2019

New pop-up shop – with Bryceland’s, Opt...

January 7th 2019

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be...

New pop-up shop – with Bryceland’s, Opt...

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be...

January 7th 2019

How to layer knitwear

January 4th 2019

Layering knitwear can be both stylish and practical. Practical, because it gives particular warmth on a cold day - more, usually, than a shirt. And stylish because it looks so relaxed and casual, yet unusual.

How to layer knitwear

Layering knitwear can be both stylish and practical. Practical, because it gives particular warmth on a cold day - more, usually, than a shirt. And stylish because it looks so relaxed and casual, yet unusual.

Knitwear - StyleJanuary 4th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Accessories - BagsJanuary 2nd 2019

Featured Post

How to buy quality: The Guide

September 10th 2018

“Most guys just want to buy a few things, but buy the best.” That was a friend’s reaction to our shirts capsule collection last week. Basic though it was, capsule posts like that give guys a solid, straightforward...

How to buy quality: The Guide

“Most guys just want to buy a few things, but buy the best.” That was a friend’s reaction to our shirts capsule collection last week. Basic though it was, capsule posts like that give guys a solid, str...

Exclude from searchSeptember 10th 2018

Latest Posts Continued

Everyday Denim cloth back in stock

December 31st 2018

On the Permanent Style shop we're gradually moving more things into constant stock, as the size of the audience supports it. One of the things that had been unavailable for a while was the Everyday Denim fabric, an exclu...

Everyday Denim cloth back in stock

On the Permanent Style shop we're gradually moving more things into constant stock, as the size of the audience supports it. One of the things that had been unavailable for a while was the Everyday Denim fabric, an exclu...

December 31st 2018

Olive-green corduroy suit – from Ettore de Ce...

December 28th 2018

You know when you think you’re not part of a trend, and then see everyone wearing the same thing? As a clothing snob that likes to think he’s different to everyone else, it’s very annoying. I had admire...

Olive-green corduroy suit – from Ettore de Ce...

You know when you think you’re not part of a trend, and then see everyone wearing the same thing? As a clothing snob that likes to think he’s different to everyone else, it’s very annoying. I had admire...

Bags - ClothDecember 28th 2018

Merry Christmas everyone

December 25th 2018

Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag...

Merry Christmas everyone

Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag...

December 25th 2018

Solito summer jacket: Style breakdown

December 24th 2018

The next area we move onto in our Style Breakdown series is Naples – which might have more high-end bespoke tailors than anywhere else in the world. Neapolitan tailoring is known for its soft jackets, with ligh...

Solito summer jacket: Style breakdown

The next area we move onto in our Style Breakdown series is Naples – which might have more high-end bespoke tailors than anywhere else in the world. Neapolitan tailoring is known for its soft jackets, with ligh...

Jackets - TailoringDecember 24th 2018

The rules and how to break them 9: Tan shoes with p...

December 21st 2018

The starting point for any decision about what shoes to wear with an outfit, is that they should be darker than the trousers. So with a charcoal trouser, a black shoe or very dark brown. With a mid-grey trouser, dark or...

The rules and how to break them 9: Tan shoes with p...

The starting point for any decision about what shoes to wear with an outfit, is that they should be darker than the trousers. So with a charcoal trouser, a black shoe or very dark brown. With a mid-grey trouser, dark or...

Shoes - StyleDecember 21st 2018

What’s been your favourite post?

December 19th 2018

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to he...

What’s been your favourite post?

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to he...

December 19th 2018

Featured Post

Media Symposium – The debate

June 20th 2018

Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling to Supreme. It was one of the best discussions we've had, and probably the one with the broadest appeal. The aud...

Media Symposium – The debate

Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling to Supreme. It was one of the best discussions we've had, and probably the one with the broadest appeal. The aud...

StyleJune 20th 2018

Latest Posts Continued

The guide to overcoating cloths

December 17th 2018

When selecting a cloth for an overcoat, what should you look for? This might seem like a pretty easy question: you want warmth. That’s what an overcoat is for. But how much warmth, and where it comes from, are not...

The guide to overcoating cloths

When selecting a cloth for an overcoat, what should you look for? This might seem like a pretty easy question: you want warmth. That’s what an overcoat is for. But how much warmth, and where it comes from, are not...

Cloth - OvercoatsDecember 17th 2018

Amended Friday Polos in stock – and available...

December 14th 2018

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: na...

Amended Friday Polos in stock – and available...

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: na...

Casual wear - DenimDecember 14th 2018

Optimo hats, Chicago

December 12th 2018

Optimo is everything you might want from a craft manufacturer. There was a passionate beginning; a long gestation; success and popularity; and now a beautiful new factory that supports transmission of the craft. Plus a...

Optimo hats, Chicago

Optimo is everything you might want from a craft manufacturer. There was a passionate beginning; a long gestation; success and popularity; and now a beautiful new factory that supports transmission of the craft. Plus a...

HatsDecember 12th 2018

Ciro Zizolfi bespoke tweed jacket: Review

December 10th 2018

Now and again, a bespoke commission is almost seamless. At every fitting, you like the look of the jacket and almost nothing seems to be needed on the fit. Just as importantly, the tailor delivers what they say they will...

Ciro Zizolfi bespoke tweed jacket: Review

Now and again, a bespoke commission is almost seamless. At every fitting, you like the look of the jacket and almost nothing seems to be needed on the fit. Just as importantly, the tailor delivers what they say they will...

Jackets - ShirtsDecember 10th 2018

I hate Christmas jumpers

December 7th 2018

There are many problems with consumerism and how it affects our planet, and society. They include mass-farming of animals, and I entirely understand people who turn vegan in response. They include pollution of the oceans...

I hate Christmas jumpers

There are many problems with consumerism and how it affects our planet, and society. They include mass-farming of animals, and I entirely understand people who turn vegan in response. They include pollution of the oceans...

December 7th 2018

Licia Luchini: Bespoke knitwear, Florence

December 5th 2018

You don’t see many hand-knitted sweaters from luxury brands. In general, their knitwear is sold on the quality and rarity of the fibre, rather than the manufacture. And when you do - as at Ralph Lauren Purple Label...

Licia Luchini: Bespoke knitwear, Florence

You don’t see many hand-knitted sweaters from luxury brands. In general, their knitwear is sold on the quality and rarity of the fibre, rather than the manufacture. And when you do - as at Ralph Lauren Purple Label...

KnitwearDecember 5th 2018

Holiday giveaway competition, and pre-worn sale of ...

December 3rd 2018

Two events to detail today. First, a competition is running this week to win a collection of menswear items - featuring ourselves, Leffot, Optimo, Frank Clegg and The Hanger Project. I don't normally take part in these p...

Holiday giveaway competition, and pre-worn sale of ...

Two events to detail today. First, a competition is running this week to win a collection of menswear items - featuring ourselves, Leffot, Optimo, Frank Clegg and The Hanger Project. I don't normally take part in these p...

December 3rd 2018

Christmas gift list 2018

November 30th 2018

It’s that time of year again. The TV adverts that started a month ago should have been a warning. Below is my Christmas gift list for 2019. It is not a comprehensive list of the best menswear gifts right now. It&r...

Christmas gift list 2018

It’s that time of year again. The TV adverts that started a month ago should have been a warning. Below is my Christmas gift list for 2019. It is not a comprehensive list of the best menswear gifts right now. It&r...

Accessories - Belts and walletsNovember 30th 2018

The Armoury trousers: Osaku, Pommella, Ring Jacket,...

November 28th 2018

Several readers commented on the post highlighting pieces from No Man Walks Alone that articles on other shops would be helpful, if objective and analytical. If there’s any area that needs this most, it’s tr...

The Armoury trousers: Osaku, Pommella, Ring Jacket,...

Several readers commented on the post highlighting pieces from No Man Walks Alone that articles on other shops would be helpful, if objective and analytical. If there’s any area that needs this most, it’s tr...

TrousersNovember 28th 2018

Liverano & Liverano purple jacket: Style Break...

November 26th 2018

Following our last piece of bespoke tailoring to be analysed in this series – Ferdinando Caraceni in Milan – we now turn to the most famous of the Florentine tailors: Liverano & Liverano. Liverano...

Liverano & Liverano purple jacket: Style Break...

Following our last piece of bespoke tailoring to be analysed in this series – Ferdinando Caraceni in Milan – we now turn to the most famous of the Florentine tailors: Liverano & Liverano. Liverano...

Jackets - TailorsNovember 26th 2018

Denim

Amended Friday Polos in stock – and available...

December 14th 2018

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: na...

Amended Friday Polos in stock – and available...

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: na...

Casual wear - DenimDecember 14th 2018

The appeal of workwear, and my favourite pieces

November 12th 2018

Although tailoring is my primary passion, I’ve always worn clothing that these days would be grouped under the term ‘workwear’ on the weekend. Good denim, obviously, but also sweatshirts, waxed boots an...

The appeal of workwear, and my favourite pieces

Although tailoring is my primary passion, I’ve always worn clothing that these days would be grouped under the term ‘workwear’ on the weekend. Good denim, obviously, but also sweatshirts, waxed boots an...

Bags - BootNovember 12th 2018

Jacket and jeans: vintage cashmere from Eduardo de ...

September 26th 2018

One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers. I’ve talked about this in the past, but in summary I find that for a jack...

Jacket and jeans: vintage cashmere from Eduardo de ...

One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers. I’ve talked about this in the past, but in summary I find that for a jack...

Casual wear - DenimSeptember 26th 2018

Reader Qs

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

How to - Reader questionsSeptember 5th 2018

Do I need black shoes (and if so, which?) – R...

August 6th 2015

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...

Do I need black shoes (and if so, which?) – R...

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...

Derby - How toAugust 6th 2015

The formality of trousers: Reader question

March 9th 2015

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...

The formality of trousers: Reader question

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...

Reader questions - StyleMarch 9th 2015

Factory Visits

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Casual wear - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Accessories - BagsJanuary 2nd 2019

Paris: Lafayette Saltiel, Kenjiro Suzuki, Ateliers ...

September 19th 2018

Samuel Gassmann Last week I was in Paris for two days, catching up with old friends and artisans, and seeing a few new ones. One of the most interesting things was an interview with Lyne Cohen Solal, the new head of the ...

Paris: Lafayette Saltiel, Kenjiro Suzuki, Ateliers ...

Samuel Gassmann Last week I was in Paris for two days, catching up with old friends and artisans, and seeing a few new ones. One of the most interesting things was an interview with Lyne Cohen Solal, the new head of the ...

Accessories - BagsSeptember 19th 2018