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La Bowtique: The Accessories

April 18th 2025

By Manish Puri . At the end of 2024 I received and reviewed an MTM dinner suit commission from Mickael at La Bowtique. The one-line summary was that, on a like-for-like basis (ie comparing this first commission to other ...

La Bowtique: The Accessories

By Manish Puri . At the end of 2024 I received and reviewed an MTM dinner suit commission from Mickael at La Bowtique. The one-line summary was that, on a like-for-like basis (ie comparing this first commission to other ...

Black tieApril 18th 2025

Latest Posts

Postcards from Thailand

April 16th 2025

By Manish Puri . There’s a scene in Frasier where Niles is packing some clothes to keep at his girlfriend Daphne’s place, for the morning after the nights he stays over. Daphne, becoming increasingly concerne...

Postcards from Thailand

By Manish Puri . There’s a scene in Frasier where Niles is packing some clothes to keep at his girlfriend Daphne’s place, for the morning after the nights he stays over. Daphne, becoming increasingly concerne...

Casual clothingApril 16th 2025

On holiday in Japan

April 14th 2025

Hello lovely readers, Just a note to say I am on holiday in Japan this week so Manish will be taking over - as he did during both Easter and Summer last year, for a week each time. This means he will be penning the artic...

On holiday in Japan

Hello lovely readers, Just a note to say I am on holiday in Japan this week so Manish will be taking over - as he did during both Easter and Summer last year, for a week each time. This means he will be penning the artic...

April 14th 2025

The new Linen Overshirt in India

April 11th 2025

I mentioned in the cotton-crewnecks article last week that I enjoyed wearing tan accessories a lot during my recent trip to India. This might seem like a small thing, but when you get into a routine with clothing, anythi...

The new Linen Overshirt in India

I mentioned in the cotton-crewnecks article last week that I enjoyed wearing tan accessories a lot during my recent trip to India. This might seem like a small thing, but when you get into a routine with clothing, anythi...

Shirts - StyleApril 11th 2025

How hand-loomed madras is made: A visit to OMTC, Chennai

April 9th 2025

We’ve written about Original Madras Trading Company before. Manish did an article last year explaining the history of the company - including its much larger manufacturing parent - and how it has resurrected hand-l...

How hand-loomed madras is made: A visit to OMTC, Chennai

We’ve written about Original Madras Trading Company before. Manish did an article last year explaining the history of the company - including its much larger manufacturing parent - and how it has resurrected hand-l...

ClothApril 9th 2025

The Rondini British sandal: A review from the road

April 7th 2025

By Manish Puri . By the time you read this I will have returned from my first-ever trip to Thailand, a glorious fortnight spent in Bangkok and some of the southern islands including Ko Pha Ngan and Ko Tao - both of which...

The Rondini British sandal: A review from the road

By Manish Puri . By the time you read this I will have returned from my first-ever trip to Thailand, a glorious fortnight spent in Bangkok and some of the southern islands including Ko Pha Ngan and Ko Tao - both of which...

ShoesApril 7th 2025

The culture and colour of Chennai

April 4th 2025

In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No mat...

The culture and colour of Chennai

In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No mat...

Factory visitsApril 4th 2025

Hand-framed cotton crewnecks back in stock

April 2nd 2025

I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them ...

Hand-framed cotton crewnecks back in stock

I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them ...

KnitwearApril 2nd 2025

Starting from scratch: Whitcomb & Shaftesbury, Chennai

March 31st 2025

One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisi...

Starting from scratch: Whitcomb & Shaftesbury, Chennai

One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisi...

Factory visitsMarch 31st 2025

Stewart Christie: Preserving Scottish bespoke in Edinburgh

March 28th 2025

Eric Musgrave is a friend, the former editor of Drapers and the author of the book Sharp Suits. He recently moved to the north of England and has been getting to know many of the makers and manufacturers there and across...

Stewart Christie: Preserving Scottish bespoke in Edinburgh

Eric Musgrave is a friend, the former editor of Drapers and the author of the book Sharp Suits. He recently moved to the north of England and has been getting to know many of the makers and manufacturers there and across...

March 28th 2025

Permanent Style magazine is live!

March 26th 2025

The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on...

Permanent Style magazine is live!

The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on...

March 26th 2025

Latest Posts Continued

A guide to pure-silk tailoring

March 24th 2025

Silk used to be more commonly seen in tailoring than it is today. That’s in large part because quality silk has become so expensive, but also I think because we’re less used to seeing it around – e...

A guide to pure-silk tailoring

Silk used to be more commonly seen in tailoring than it is today. That’s in large part because quality silk has become so expensive, but also I think because we’re less used to seeing it around – e...

ClothMarch 24th 2025

A&S Haberdashery introduces ready-made tailoring

March 21st 2025

In the past few weeks, the Anderson & Sheppard Haberdashery has introduced ready-to-wear, unstructured tailoring for the first time. This is interesting to explore, because one of the first things the team said when ...

A&S Haberdashery introduces ready-made tailoring

In the past few weeks, the Anderson & Sheppard Haberdashery has introduced ready-to-wear, unstructured tailoring for the first time. This is interesting to explore, because one of the first things the team said when ...

Jackets - SuitsMarch 21st 2025

What I’m looking forward to wearing this summer

March 19th 2025

By Jamie Ferguson. I’m back baby. Ya miss me? It’s only been what six months? Speaking of months they sure are getting warmer and that can mean only one thing… It’s time to shave all your knee ha...

What I’m looking forward to wearing this summer

By Jamie Ferguson. I’m back baby. Ya miss me? It’s only been what six months? Speaking of months they sure are getting warmer and that can mean only one thing… It’s time to shave all your knee ha...

StyleMarch 19th 2025

Pre-order open for Cashmere Crewnecks and Rugbys

March 17th 2025

It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only hav...

Pre-order open for Cashmere Crewnecks and Rugbys

It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only hav...

KnitwearMarch 17th 2025

RM Williams: An interview with Paul Grosmann

March 14th 2025

The CEO of RM Williams was over recently, as part of a company focus on the UK – they recently opened shops in Marlow and Cambridge, and are planning others. I took the opportunity to interview the CEO Paul Grosman...

RM Williams: An interview with Paul Grosmann

The CEO of RM Williams was over recently, as part of a company focus on the UK – they recently opened shops in Marlow and Cambridge, and are planning others. I took the opportunity to interview the CEO Paul Grosman...

ShoesMarch 14th 2025

Announcing: Permanent Style magazine

March 12th 2025

*The magazine will be available online on PS on March 26. A list of stockists will also be published then* *Tokyo magazine launch confirmed for Friday April 4th, 6-8pm, at Brycelands* I told you a lot of exciting things ...

Announcing: Permanent Style magazine

*The magazine will be available online on PS on March 26. A list of stockists will also be published then* *Tokyo magazine launch confirmed for Friday April 4th, 6-8pm, at Brycelands* I told you a lot of exciting things ...

March 12th 2025

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

Valuing the people in the product

March 10th 2025

There is an old saying that you can tell a lot about someone by how they treat waiters. Actually it probably extends to anyone that serves you - bus drivers, bar staff, shop staff. The thinking is that if a seemingly ni...

Valuing the people in the product

There is an old saying that you can tell a lot about someone by how they treat waiters. Actually it probably extends to anyone that serves you - bus drivers, bar staff, shop staff. The thinking is that if a seemingly ni...

March 10th 2025

Loden: The cloth, the coat, the history

March 7th 2025

By Bernhard Roetzel. I was pretty convinced that Permanent Style readers wouldn’t need an explanation of the term ‘Loden’. Still, I wondered whether a very English retailer like Cordings felt the need t...

Loden: The cloth, the coat, the history

By Bernhard Roetzel. I was pretty convinced that Permanent Style readers wouldn’t need an explanation of the term ‘Loden’. Still, I wondered whether a very English retailer like Cordings felt the need t...

CoatsMarch 7th 2025

The surprising influence of the Duffer of St George

March 5th 2025

When I was growing up, the ‘Duffer’ of St George meant hoodies. You saw them on people like Jamie Oliver and David Beckham, and ripped off in every street market. It seemed to be the definition of an empty hy...

The surprising influence of the Duffer of St George

When I was growing up, the ‘Duffer’ of St George meant hoodies. You saw them on people like Jamie Oliver and David Beckham, and ripped off in every street market. It seemed to be the definition of an empty hy...

March 5th 2025

Pre-order open on Donegals and Indulgent cardigans

March 3rd 2025

The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us ...

Pre-order open on Donegals and Indulgent cardigans

The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us ...

March 3rd 2025

The versatility of the camel coat

February 28th 2025

The pre-order for the PS Donegal coats, including this one, will open on Monday. Details in an article then. Instinctively, you wouldn't think a camel-coloured coat (whether actual camelhair or not) would be that v...

The versatility of the camel coat

The pre-order for the PS Donegal coats, including this one, will open on Monday. Details in an article then. Instinctively, you wouldn't think a camel-coloured coat (whether actual camelhair or not) would be that v...

CoatsFebruary 28th 2025

De Bonne Facture: More like themselves

February 26th 2025

I’ve known the brand De Bonne Facture for a long time, seeing them at stockists like Trunk and No Man Walks Alone over the years, and chatting to the founder Déborah Neuberg over dinner or at Pitti. I&rsquo...

De Bonne Facture: More like themselves

I’ve known the brand De Bonne Facture for a long time, seeing them at stockists like Trunk and No Man Walks Alone over the years, and chatting to the founder Déborah Neuberg over dinner or at Pitti. I&rsquo...

Cloth - CoatsFebruary 26th 2025

Dark Ivy

February 24th 2025

A friend referred to this outfit as ‘dark Ivy’ recently, and I liked the idea. Traditional Ivy style has much to recommend it today, particularly the way it mixes sportswear and tailoring together. I set out ...

Dark Ivy

A friend referred to this outfit as ‘dark Ivy’ recently, and I liked the idea. Traditional Ivy style has much to recommend it today, particularly the way it mixes sportswear and tailoring together. I set out ...

Glasses and jewellery - StyleFebruary 24th 2025

August Special coming to UK for first time

February 21st 2025

The thing I was most excited about doing with our new PS Showroom (other than picking carpet colours, obviously) was helping brands come to London. Doing a pop-up is not cheap or easy, so helping someone do so affordably...

August Special coming to UK for first time

The thing I was most excited about doing with our new PS Showroom (other than picking carpet colours, obviously) was helping brands come to London. Doing a pop-up is not cheap or easy, so helping someone do so affordably...

ShoesFebruary 21st 2025

My socks are from TM Lewin

February 19th 2025

My old editor used to have a phrase I don’t see around much in journalism anymore – the ‘tail fin’ headline, intended to describe a headline that was mostly there for show, in the same way as a ta...

My socks are from TM Lewin

My old editor used to have a phrase I don’t see around much in journalism anymore – the ‘tail fin’ headline, intended to describe a headline that was mostly there for show, in the same way as a ta...

Socks and underwearFebruary 19th 2025

A contrasting view: Dark trousers with light tops

February 17th 2025

By Manish Puri . When I started to wear more tailored clothing - and it won’t surprise you to learn that coincided with when I began to read PS regularly - it seemed to me that the epitome of elegance was the abili...

A contrasting view: Dark trousers with light tops

By Manish Puri . When I started to wear more tailored clothing - and it won’t surprise you to learn that coincided with when I began to read PS regularly - it seemed to me that the epitome of elegance was the abili...

Style - TrousersFebruary 17th 2025

Denim

Denim and tweed: My Scotland travel capsule 

November 15th 2024

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...

Denim and tweed: My Scotland travel capsule 

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket...

Denim - JacketsNovember 15th 2024

Buck Mason: Good value staples

July 17th 2024

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...

Buck Mason: Good value staples

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...

Casual clothing - DenimJuly 17th 2024

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Introducing: Japanese denim shirts

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Denim - ShirtsJune 7th 2024

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

The culture and colour of Chennai

April 4th 2025

In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No mat...

The culture and colour of Chennai

In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No mat...

Factory visitsApril 4th 2025

Starting from scratch: Whitcomb & Shaftesbury, Chennai

March 31st 2025

One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisi...

Starting from scratch: Whitcomb & Shaftesbury, Chennai

One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisi...

Factory visitsMarch 31st 2025

The tradition of Campbell's of Beauly

January 2nd 2025

If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...

The tradition of Campbell's of Beauly

If someone were to tell you that there was an old tweed shop in the Scottish Highlands, Campbell’s of Beauly is exactly what you’d picture. An old stone building, worn wooden shelves, stacked with dozens of b...

Factory visitsJanuary 2nd 2025