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Short-sleeved Friday Polos available

June 22nd 2018

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard try...

Short-sleeved Friday Polos available

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard try...

Casual wear - PolosJune 22nd 2018

Latest Posts

Media Symposium – The debate

June 20th 2018

George Wang, Calvin Zang and Gabriel Oberg Bustad, all (now) of Brio in Beijing Lorenzo Cifonelli Shaun Gordon Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling t...

Media Symposium – The debate

George Wang, Calvin Zang and Gabriel Oberg Bustad, all (now) of Brio in Beijing Lorenzo Cifonelli Shaun Gordon Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling t...

June 20th 2018

The Media Symposium – the dinner and party

June 19th 2018

Our Symposium on fashion and the media, held last week at Teatro del Sale in Florence, might have been our most enjoyable yet. Certainly, it ran the smoothest, with no logistics issues and a set of speakers that, frankly...

The Media Symposium – the dinner and party

Our Symposium on fashion and the media, held last week at Teatro del Sale in Florence, might have been our most enjoyable yet. Certainly, it ran the smoothest, with no logistics issues and a set of speakers that, frankly...

June 19th 2018

Come to (Summer) dinner at Huntsman

June 18th 2018

Last year we held a wonderful dinner for readers at Huntsman - celebrating different types of evening wear, with attendees the winners of a competition for evening outfits. This summer we have decided to do the same agai...

Come to (Summer) dinner at Huntsman

Last year we held a wonderful dinner for readers at Huntsman - celebrating different types of evening wear, with attendees the winners of a competition for evening outfits. This summer we have decided to do the same agai...

June 18th 2018

A guide to linen bunches – 2018

June 15th 2018

This is the second in our series presenting all the cloth bunches currently available for bespoke, summarising what they contain and picking out our favourites. The summaries should help determine which bunches readers n...

A guide to linen bunches – 2018

This is the second in our series presenting all the cloth bunches currently available for bespoke, summarising what they contain and picking out our favourites. The summaries should help determine which bunches readers n...

ClothJune 15th 2018

Paolo Scafora handmade shoes – Factory visit,...

June 13th 2018

Getting out of Naples early in the morning is not easy. Traffic is intense: bumper to bumper around the mountain roads leading out of the city, and through long, dark tunnels. By far the best way to get out is by scooter...

Paolo Scafora handmade shoes – Factory visit,...

Getting out of Naples early in the morning is not easy. Traffic is intense: bumper to bumper around the mountain roads leading out of the city, and through long, dark tunnels. By far the best way to get out is by scooter...

ShoesJune 13th 2018

Indigo, navy and natural: A summer combination

June 11th 2018

I've always liked indigo in tailoring, and find navy a good partner for it. The deep indigo of this linen shirt from D'Avino, for example, is significantly quietened by the navy blazer over the top, and makes that top ha...

Indigo, navy and natural: A summer combination

I've always liked indigo in tailoring, and find navy a good partner for it. The deep indigo of this linen shirt from D'Avino, for example, is significantly quietened by the navy blazer over the top, and makes that top ha...

Accessories - GlassesJune 11th 2018

Henry Poole double-breasted suit: Style Breakdown

June 8th 2018

A nice thing about our Finest Tailors series is that, as we add more tailors to it, each becomes a reference for the next, making comparisons easier. This Henry Poole suit, then, makes an interesting comparison to the Ri...

Henry Poole double-breasted suit: Style Breakdown

A nice thing about our Finest Tailors series is that, as we add more tailors to it, each becomes a reference for the next, making comparisons easier. This Henry Poole suit, then, makes an interesting comparison to the Ri...

Suits - TailorsJune 8th 2018

How to wear a pocket handkerchief – Video

June 6th 2018

This was a nice opportunity to do a practical video, and express a forthright opinion. Videos on folding pocket squares and handkerchiefs are normally so terrible. Guys in black suits using fiddly folds to wear yellow-sa...

How to wear a pocket handkerchief – Video

This was a nice opportunity to do a practical video, and express a forthright opinion. Videos on folding pocket squares and handkerchiefs are normally so terrible. Guys in black suits using fiddly folds to wear yellow-sa...

Accessories - HandkerchiefsJune 6th 2018

Eduardo de Simone (Edesim) – The factory and ...

June 4th 2018

I always enjoy visiting factories, and seeing Eduardo de Simone’s tailoring factory last month outside Naples was no exception. Indeed, it is right next to the first such tailoring factory I visited - Kiton back in 201...

Eduardo de Simone (Edesim) – The factory and ...

I always enjoy visiting factories, and seeing Eduardo de Simone’s tailoring factory last month outside Naples was no exception. Indeed, it is right next to the first such tailoring factory I visited - Kiton back in 201...

Factory visits - TailoringJune 4th 2018

Video: In conversation with Lorenzo

June 1st 2018

As promised a while back, here is some video coverage of the talk Lorenzo Cifonelli and I gave at Attire House in Hong Kong last month. We cover a pretty broad range of topics, from how annoyed Lorenzo looks when he's do...

Video: In conversation with Lorenzo

As promised a while back, here is some video coverage of the talk Lorenzo Cifonelli and I gave at Attire House in Hong Kong last month. We cover a pretty broad range of topics, from how annoyed Lorenzo looks when he's do...

June 1st 2018

Featured Post

How to buy ‘The Style Guide’

April 10th 2017

Our new book, The Style Guide is available to buy online through Permanent Style and in 3X specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Pleas...

How to buy ‘The Style Guide’

Our new book, The Style Guide is available to buy online through Permanent Style and in 3X specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Pleas...

StyleApril 10th 2017

Latest Posts Continued

Introducing: The PS Shorts

May 30th 2018

Today our long-awaited shorts (by me, anyway) go on sale. They are available in two styles: a clean, smart navy and a casual, garment-washed green. Although some PS projects have been more involved, this has probably bee...

Introducing: The PS Shorts

Today our long-awaited shorts (by me, anyway) go on sale. They are available in two styles: a clean, smart navy and a casual, garment-washed green. Although some PS projects have been more involved, this has probably bee...

Casual wearMay 30th 2018

A Guide to Linen

May 28th 2018

Linen has long been a favourite for tailoring intended for hot weather. Its prime appeal is it’s cool to the touch (a lot more than wool, and a little more than cotton) because the fibre is a good conductor. Metal ...

A Guide to Linen

Linen has long been a favourite for tailoring intended for hot weather. Its prime appeal is it’s cool to the touch (a lot more than wool, and a little more than cotton) because the fibre is a good conductor. Metal ...

ClothMay 28th 2018

Richard Anderson tuxedo: Style breakdown

May 25th 2018

This is the first in a series of articles looking back at suits I have had made by the world’s major tailors, and examining their style through a consistent set of parameters and images. For background and context, see...

Richard Anderson tuxedo: Style breakdown

This is the first in a series of articles looking back at suits I have had made by the world’s major tailors, and examining their style through a consistent set of parameters and images. For background and context, see...

Black tie - OxfordMay 25th 2018

The Finest Tailors series

May 24th 2018

The reviews of bespoke suits I’ve written over the years haven’t always been the same. Some included more on the experience (particularly when it was bad); some focused on the fit; others were more about style or mak...

The Finest Tailors series

The reviews of bespoke suits I’ve written over the years haven’t always been the same. Some included more on the experience (particularly when it was bad); some focused on the fit; others were more about style or mak...

Finding a tailor - StyleMay 24th 2018

The Media Symposium – please RSVP

May 23rd 2018

Details for our Media Symposium at Pitti. It's going to be such a laugh. Please do RSVP, as the places are a little limited by the theatre space and dinner. Thanks Related posts The Accessories Symposium, Pitti Uomo Janu...

The Media Symposium – please RSVP

Details for our Media Symposium at Pitti. It's going to be such a laugh. Please do RSVP, as the places are a little limited by the theatre space and dinner. Thanks Related posts The Accessories Symposium, Pitti Uomo Janu...

May 23rd 2018

Hopsack and linen trousers – in humid Hong Kong

May 21st 2018

It was really lovely being back in Hong Kong last week, after a few years away. The talk we Lorenzo Cifonelli and I did at Attire House worked well - more a conversation than an interview, with Lorenzo asking me question...

Hopsack and linen trousers – in humid Hong Kong

It was really lovely being back in Hong Kong last week, after a few years away. The talk we Lorenzo Cifonelli and I did at Attire House worked well - more a conversation than an interview, with Lorenzo asking me question...

Belts and wallets - JacketsMay 21st 2018

Featured Post

The ‘Style Guide’ dinner: What is the e...

July 26th 2017

Insert test Related posts The guide to summer jacket clothsJuly 24th 2017   -   0 CommentsRead More Marco Cerrato – the family trouser workshopJuly 21st 2017   -   29 CommentsRead More What I p...

The ‘Style Guide’ dinner: What is the e...

Insert test Related posts The guide to summer jacket clothsJuly 24th 2017   -   0 CommentsRead More Marco Cerrato – the family trouser workshopJuly 21st 2017   -   29 CommentsRead More What I p...

StyleJuly 26th 2017

Latest Posts Continued

How great things age: Levi’s bespoke jeans

May 18th 2018

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, sh...

How great things age: Levi’s bespoke jeans

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, sh...

Casual wear - DenimMay 18th 2018

The guide to business shirt fabrics

May 16th 2018

[This is part of a series that aims to produce a comprehensive guide to shirt fabrics, from the simplest points to the most technical. So far we have introduced the basics of selecting shirt fabric, and gone into depth o...

The guide to business shirt fabrics

[This is part of a series that aims to produce a comprehensive guide to shirt fabrics, from the simplest points to the most technical. So far we have introduced the basics of selecting shirt fabric, and gone into depth o...

ShirtsMay 16th 2018

Hong Kong: A sartorial shopping guide

May 14th 2018

Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its v...

Hong Kong: A sartorial shopping guide

Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its v...

May 14th 2018

Vintage gold cuff

May 11th 2018

My view on jewellery has always been that it should be something special, certainly emotionally and probably financially too. Men wear so little of it, and it is such a statement to do so, that it should be precious. Not...

Vintage gold cuff

My view on jewellery has always been that it should be something special, certainly emotionally and probably financially too. Men wear so little of it, and it is such a statement to do so, that it should be precious. Not...

AccessoriesMay 11th 2018

Introducing: PS Oxford fabric

May 9th 2018

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge formal ...

Introducing: PS Oxford fabric

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge formal ...

ShirtsMay 9th 2018

Point collars – at Budd

May 7th 2018

My shirt collars over the years have generally been one of two styles: spread or button-down. Both can work with or without a tie (and have been tweaked consistently to make that easier) but I generally prefer the spread...

Point collars – at Budd

My shirt collars over the years have generally been one of two styles: spread or button-down. Both can work with or without a tie (and have been tweaked consistently to make that easier) but I generally prefer the spread...

Shirts - Shirts and tiesMay 7th 2018

Travel jacket, knitwear and serge trousers

May 4th 2018

Last Friday was annoyingly cold, and damp.   Combinations of subdued, rich colours always give me the most pleasure - but it felt particularly appropriate on a day like this. The textures of the three pieces also went w...

Travel jacket, knitwear and serge trousers

Last Friday was annoyingly cold, and damp.   Combinations of subdued, rich colours always give me the most pleasure - but it felt particularly appropriate on a day like this. The textures of the three pieces also went w...

Casual jackets - Casual wearMay 4th 2018

Our Spring/Summer Top 10, 2018

May 2nd 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from disc...

Our Spring/Summer Top 10, 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from disc...

Accessories - BagsMay 2nd 2018

Trouser measurements, style and proportions

April 30th 2018

One of the reasons jacket fits and styles are so hard to describe is they cannot easily be put into numbers. Trousers, by comparison, are pretty straightforward. From the shoe up, there is: circumference at the trouser ...

Trouser measurements, style and proportions

One of the reasons jacket fits and styles are so hard to describe is they cannot easily be put into numbers. Trousers, by comparison, are pretty straightforward. From the shoe up, there is: circumference at the trouser ...

TrousersApril 30th 2018

The next Symposium: Menswear and modern media

April 28th 2018

In this instalment we're going to be debating how fashion media is changing, and how it's affecting brands and customers. Should be really interesting - and lively! Great speakers to be announced.  There will also be an...

The next Symposium: Menswear and modern media

In this instalment we're going to be debating how fashion media is changing, and how it's affecting brands and customers. Should be really interesting - and lively! Great speakers to be announced.  There will also be an...

April 28th 2018

Denim

How great things age: Levi’s bespoke jeans

May 18th 2018

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, sh...

How great things age: Levi’s bespoke jeans

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, sh...

Casual wear - DenimMay 18th 2018

Blackhorse Lane – innovative, sartorial jeans

February 14th 2018

Although I applaud the resurrection of British craft, it is the quality of the work itself - rather than where it takes place - that I’ve always thought should be the consumer’s priority. So while it was lovely to kn...

Blackhorse Lane – innovative, sartorial jeans

Although I applaud the resurrection of British craft, it is the quality of the work itself - rather than where it takes place - that I’ve always thought should be the consumer’s priority. So while it was lovely to kn...

Casual wear - DenimFebruary 14th 2018

A casual capsule: The Valstarino jacket three ways

December 21st 2017

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; sue...

A casual capsule: The Valstarino jacket three ways

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; sue...

Casual jackets - Casual wearDecember 21st 2017

Reader Qs

Do I need black shoes (and if so, which?) – R...

August 6th 2015

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. ...

Do I need black shoes (and if so, which?) – R...

As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right order. ...

Derby - How toAugust 6th 2015

The formality of trousers: Reader question

March 9th 2015

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with trousers occas...

The formality of trousers: Reader question

Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with trousers occas...

Reader questions - StyleMarch 9th 2015

How to wear a black necktie – reader question

February 11th 2015

Dear Simon,  Following your Calvo de Mora combination [above] What are your general guidelines to wearing a black necktie? Most of the time I see it paired with the classic ensemble of white shirt with a grey jacket/gr...

How to wear a black necktie – reader question

Dear Simon,  Following your Calvo de Mora combination [above] What are your general guidelines to wearing a black necktie? Most of the time I see it paired with the classic ensemble of white shirt with a grey jacket/gr...

Reader questions - Shirts and tiesFebruary 11th 2015

Factory Visits

Eduardo de Simone (Edesim) – The factory and ...

June 4th 2018

I always enjoy visiting factories, and seeing Eduardo de Simone’s tailoring factory last month outside Naples was no exception. Indeed, it is right next to the first such tailoring factory I visited - Kiton back in 201...

Eduardo de Simone (Edesim) – The factory and ...

I always enjoy visiting factories, and seeing Eduardo de Simone’s tailoring factory last month outside Naples was no exception. Indeed, it is right next to the first such tailoring factory I visited - Kiton back in 201...

Factory visits - TailoringJune 4th 2018

Ring Jacket, Japan – Factory visit

March 5th 2018

Given Japan’s reputation for quality and craft - particularly in denim and bespoke menswear - it would be natural to assume its suit manufacturing was of the same level. But until recently, most factories in Japan pr...

Ring Jacket, Japan – Factory visit

Given Japan’s reputation for quality and craft - particularly in denim and bespoke menswear - it would be natural to assume its suit manufacturing was of the same level. But until recently, most factories in Japan pr...

Factory visits - SuitsMarch 5th 2018

The Dunhill archive

February 1st 2017

As 'heritage' has become more popular in recent years, brands have increasingly emphasised their longevity, their history and their traditions.  This has several issues. Most obviously, the brands that push this hardest...

The Dunhill archive

As 'heritage' has become more popular in recent years, brands have increasingly emphasised their longevity, their history and their traditions.  This has several issues. Most obviously, the brands that push this hardest...

Accessories - Casual wearFebruary 1st 2017