Latest Post
Belted polo coat, from Whitcomb & Shaftesbury
January 16th 2019So this was an interesting experiment. My idea was to make my first overcoat with Whitcomb & Shaftesbury as a belted wrap coat. So no buttons on the front, just a belt. A jigger button inside to keep the inside layer...
Belted polo coat, from Whitcomb & Shaftesbury
So this was an interesting experiment. My idea was to make my first overcoat with Whitcomb & Shaftesbury as a belted wrap coat. So no buttons on the front, just a belt. A jigger button inside to keep the inside layer...
Latest Posts
The Permanent Style Awards 2019
January 14th 2019What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus th...
The Permanent Style Awards 2019
What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus th...
How to wear a horsehide jacket: Armoury x Real McCo...
January 11th 2019I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather p...
How to wear a horsehide jacket: Armoury x Real McCo...
I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather p...
New York bespoke tailors
January 9th 2019A Leonard Logsdail jacket There are more Permanent Style readers in the US than UK - roughly 50% of the total. This always surprises people, but then given the relative population size, it probably shouldn’t. Those...
New York bespoke tailors
A Leonard Logsdail jacket There are more Permanent Style readers in the US than UK - roughly 50% of the total. This always surprises people, but then given the relative population size, it probably shouldn’t. Those...
New pop-up shop – with Bryceland’s, Opt...
January 7th 2019I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be...
New pop-up shop – with Bryceland’s, Opt...
I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be...
How to layer knitwear
January 4th 2019Layering knitwear can be both stylish and practical. Practical, because it gives particular warmth on a cold day - more, usually, than a shirt. And stylish because it looks so relaxed and casual, yet unusual.
How to layer knitwear
Layering knitwear can be both stylish and practical. Practical, because it gives particular warmth on a cold day - more, usually, than a shirt. And stylish because it looks so relaxed and casual, yet unusual.
Frank Clegg, Fall River: Factory visit
January 2nd 2019It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Frank Clegg, Fall River: Factory visit
It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Everyday Denim cloth back in stock
December 31st 2018On the Permanent Style shop we're gradually moving more things into constant stock, as the size of the audience supports it. One of the things that had been unavailable for a while was the Everyday Denim fabric, an exclu...
Everyday Denim cloth back in stock
On the Permanent Style shop we're gradually moving more things into constant stock, as the size of the audience supports it. One of the things that had been unavailable for a while was the Everyday Denim fabric, an exclu...
Olive-green corduroy suit – from Ettore de Ce...
December 28th 2018You know when you think you’re not part of a trend, and then see everyone wearing the same thing? As a clothing snob that likes to think he’s different to everyone else, it’s very annoying. I had admire...
Olive-green corduroy suit – from Ettore de Ce...
You know when you think you’re not part of a trend, and then see everyone wearing the same thing? As a clothing snob that likes to think he’s different to everyone else, it’s very annoying. I had admire...
Merry Christmas everyone
December 25th 2018Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag...
Merry Christmas everyone
Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag...
Solito summer jacket: Style breakdown
December 24th 2018The next area we move onto in our Style Breakdown series is Naples – which might have more high-end bespoke tailors than anywhere else in the world. Neapolitan tailoring is known for its soft jackets, with ligh...
Solito summer jacket: Style breakdown
The next area we move onto in our Style Breakdown series is Naples – which might have more high-end bespoke tailors than anywhere else in the world. Neapolitan tailoring is known for its soft jackets, with ligh...
Featured Post
How to buy quality: The Guide
September 10th 2018“Most guys just want to buy a few things, but buy the best.” That was a friend’s reaction to our shirts capsule collection last week. Basic though it was, capsule posts like that give guys a solid, straightforward...
How to buy quality: The Guide
“Most guys just want to buy a few things, but buy the best.” That was a friend’s reaction to our shirts capsule collection last week. Basic though it was, capsule posts like that give guys a solid, str...
Latest Posts Continued
The rules and how to break them 9: Tan shoes with p...
December 21st 2018The starting point for any decision about what shoes to wear with an outfit, is that they should be darker than the trousers. So with a charcoal trouser, a black shoe or very dark brown. With a mid-grey trouser, dark or...
The rules and how to break them 9: Tan shoes with p...
The starting point for any decision about what shoes to wear with an outfit, is that they should be darker than the trousers. So with a charcoal trouser, a black shoe or very dark brown. With a mid-grey trouser, dark or...
What’s been your favourite post?
December 19th 2018As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to he...
What’s been your favourite post?
As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to he...
The guide to overcoating cloths
December 17th 2018When selecting a cloth for an overcoat, what should you look for? This might seem like a pretty easy question: you want warmth. That’s what an overcoat is for. But how much warmth, and where it comes from, are not...
The guide to overcoating cloths
When selecting a cloth for an overcoat, what should you look for? This might seem like a pretty easy question: you want warmth. That’s what an overcoat is for. But how much warmth, and where it comes from, are not...
Amended Friday Polos in stock – and available...
December 14th 2018Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: na...
Amended Friday Polos in stock – and available...
Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: na...
Optimo hats, Chicago
December 12th 2018Optimo is everything you might want from a craft manufacturer. There was a passionate beginning; a long gestation; success and popularity; and now a beautiful new factory that supports transmission of the craft. Plus a...
Optimo hats, Chicago
Optimo is everything you might want from a craft manufacturer. There was a passionate beginning; a long gestation; success and popularity; and now a beautiful new factory that supports transmission of the craft. Plus a...
Ciro Zizolfi bespoke tweed jacket: Review
December 10th 2018Now and again, a bespoke commission is almost seamless. At every fitting, you like the look of the jacket and almost nothing seems to be needed on the fit. Just as importantly, the tailor delivers what they say they will...
Ciro Zizolfi bespoke tweed jacket: Review
Now and again, a bespoke commission is almost seamless. At every fitting, you like the look of the jacket and almost nothing seems to be needed on the fit. Just as importantly, the tailor delivers what they say they will...
Featured Post
Media Symposium – The debate
June 20th 2018Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling to Supreme. It was one of the best discussions we've had, and probably the one with the broadest appeal. The aud...
Media Symposium – The debate
Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling to Supreme. It was one of the best discussions we've had, and probably the one with the broadest appeal. The aud...
