Latest Post
Video: How to care for wool knitwear
January 23rd 2019When was the last time you washed your knitwear? I have to say it's one of the clothing maintenance things I'm worst at. Even though I know it's great to avoid pilling, and more importantly moths, I rarely do it. I feel...
Video: How to care for wool knitwear
When was the last time you washed your knitwear? I have to say it's one of the clothing maintenance things I'm worst at. Even though I know it's great to avoid pilling, and more importantly moths, I rarely do it. I feel...
Latest Posts
Pop-up brands announced: Adret, Prologue, Anthology
January 22nd 2019In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Antholog...
Pop-up brands announced: Adret, Prologue, Anthology
In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Antholog...
Two reader stories: Starting and building a wardrobe
January 21st 2019In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don&rsqu...
Two reader stories: Starting and building a wardrobe
In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don&rsqu...
Yves Salomon: re-using, remodelling fur
January 18th 2019Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Yves Salomon: re-using, remodelling fur
Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Belted polo coat, from Whitcomb & Shaftesbury
January 16th 2019So this was an interesting experiment. My idea was to make my first overcoat with Whitcomb & Shaftesbury as a belted wrap coat. So no buttons on the front, just a belt. A jigger button inside to keep the inside layer...
Belted polo coat, from Whitcomb & Shaftesbury
So this was an interesting experiment. My idea was to make my first overcoat with Whitcomb & Shaftesbury as a belted wrap coat. So no buttons on the front, just a belt. A jigger button inside to keep the inside layer...
The Permanent Style Awards 2019
January 14th 2019What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus th...
The Permanent Style Awards 2019
What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus th...
How to wear a horsehide jacket: Armoury x Real McCo...
January 11th 2019I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather p...
How to wear a horsehide jacket: Armoury x Real McCo...
I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather p...
New York bespoke tailors
January 9th 2019A Leonard Logsdail jacket There are more Permanent Style readers in the US than UK - roughly 50% of the total. This always surprises people, but then given the relative population size, it probably shouldn’t. Those...
New York bespoke tailors
A Leonard Logsdail jacket There are more Permanent Style readers in the US than UK - roughly 50% of the total. This always surprises people, but then given the relative population size, it probably shouldn’t. Those...
New pop-up shop – with Bryceland’s, Opt...
January 7th 2019I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be...
New pop-up shop – with Bryceland’s, Opt...
I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be...
How to layer knitwear
January 4th 2019Layering knitwear can be both stylish and practical. Practical, because it gives particular warmth on a cold day - more, usually, than a shirt. And stylish because it looks so relaxed and casual, yet unusual.
How to layer knitwear
Layering knitwear can be both stylish and practical. Practical, because it gives particular warmth on a cold day - more, usually, than a shirt. And stylish because it looks so relaxed and casual, yet unusual.
Frank Clegg, Fall River: Factory visit
January 2nd 2019It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Frank Clegg, Fall River: Factory visit
It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Featured Post
How to buy quality: The Guide
September 10th 2018“Most guys just want to buy a few things, but buy the best.” That was a friend’s reaction to our shirts capsule collection last week. Basic though it was, capsule posts like that give guys a solid, straightforward...
How to buy quality: The Guide
“Most guys just want to buy a few things, but buy the best.” That was a friend’s reaction to our shirts capsule collection last week. Basic though it was, capsule posts like that give guys a solid, str...
Latest Posts Continued
Everyday Denim cloth back in stock
December 31st 2018On the Permanent Style shop we're gradually moving more things into constant stock, as the size of the audience supports it. One of the things that had been unavailable for a while was the Everyday Denim fabric, an exclu...
Everyday Denim cloth back in stock
On the Permanent Style shop we're gradually moving more things into constant stock, as the size of the audience supports it. One of the things that had been unavailable for a while was the Everyday Denim fabric, an exclu...
Olive-green corduroy suit – from Ettore de Ce...
December 28th 2018You know when you think you’re not part of a trend, and then see everyone wearing the same thing? As a clothing snob that likes to think he’s different to everyone else, it’s very annoying. I had admire...
Olive-green corduroy suit – from Ettore de Ce...
You know when you think you’re not part of a trend, and then see everyone wearing the same thing? As a clothing snob that likes to think he’s different to everyone else, it’s very annoying. I had admire...
Merry Christmas everyone
December 25th 2018Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag...
Merry Christmas everyone
Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag...
Solito summer jacket: Style breakdown
December 24th 2018The next area we move onto in our Style Breakdown series is Naples – which might have more high-end bespoke tailors than anywhere else in the world. Neapolitan tailoring is known for its soft jackets, with ligh...
Solito summer jacket: Style breakdown
The next area we move onto in our Style Breakdown series is Naples – which might have more high-end bespoke tailors than anywhere else in the world. Neapolitan tailoring is known for its soft jackets, with ligh...
The rules and how to break them 9: Tan shoes with p...
December 21st 2018The starting point for any decision about what shoes to wear with an outfit, is that they should be darker than the trousers. So with a charcoal trouser, a black shoe or very dark brown. With a mid-grey trouser, dark or...
The rules and how to break them 9: Tan shoes with p...
The starting point for any decision about what shoes to wear with an outfit, is that they should be darker than the trousers. So with a charcoal trouser, a black shoe or very dark brown. With a mid-grey trouser, dark or...
What’s been your favourite post?
December 19th 2018As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to he...
What’s been your favourite post?
As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to he...
Featured Post
Media Symposium – The debate
June 20th 2018Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling to Supreme. It was one of the best discussions we've had, and probably the one with the broadest appeal. The aud...
Media Symposium – The debate
Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling to Supreme. It was one of the best discussions we've had, and probably the one with the broadest appeal. The aud...
