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Mr Vintage Fayre: Bringing vintage menswear together

September 29th 2023

This past Sunday was the second installment of ‘ Mr Vintage Fayre’, a new vintage-shopping event in London. The first one was back in April, and was by all accounts a success (I couldn’t attend unfortun...

Mr Vintage Fayre: Bringing vintage menswear together

This past Sunday was the second installment of ‘ Mr Vintage Fayre’, a new vintage-shopping event in London. The first one was back in April, and was by all accounts a success (I couldn’t attend unfortun...

September 29th 2023

Latest Posts

Heavy, slubby, transitional linen jacket from Ciardi

September 27th 2023

This jacket was made using fabric from the interiors house de Le Cuona . A previous one - in a beautiful but rather adventurous orange - was covered here last year . It’s the ‘Primitive’ quality of the...

Heavy, slubby, transitional linen jacket from Ciardi

This jacket was made using fabric from the interiors house de Le Cuona . A previous one - in a beautiful but rather adventurous orange - was covered here last year . It’s the ‘Primitive’ quality of the...

Denim - JacketsSeptember 27th 2023

The style of King Charles: Top-level classic menswear

September 25th 2023

A friend of mine once told me about regular meetings with Prince Charles (as he then was). Assembled at Clarence House, a team of six would wait in a shockingly cold room, to the extent that anyone who was near a window ...

The style of King Charles: Top-level classic menswear

A friend of mine once told me about regular meetings with Prince Charles (as he then was). Assembled at Clarence House, a team of six would wait in a shockingly cold room, to the extent that anyone who was near a window ...

StyleSeptember 25th 2023

Introducing: The New Friday Polo

September 22nd 2023

The Friday Polo was one of the first proper products we ever developed on Permanent Style and has gone through several iterations - spread collar, button-down, lightweight and heavy, short sleeve and long. But in the ei...

Introducing: The New Friday Polo

The Friday Polo was one of the first proper products we ever developed on Permanent Style and has gone through several iterations - spread collar, button-down, lightweight and heavy, short sleeve and long. But in the ei...

September 22nd 2023

How my style has changed over 15 years

September 20th 2023

A few readers have asked recently how my style has changed in the time of writing PS. Here’s an attempt to summarise how I see it today, with a good many links to other articles to flesh out the points. First, the...

How my style has changed over 15 years

A few readers have asked recently how my style has changed in the time of writing PS. Here’s an attempt to summarise how I see it today, with a good many links to other articles to flesh out the points. First, the...

StyleSeptember 20th 2023

On baseball caps – and logos in general

September 18th 2023

Baseball caps are, in many ways, the lazy option for headwear. They’re ubiquitous, they’re cheap and they go with everything. I completely understand those that fight the good fight for brimmed hats, and feel...

On baseball caps – and logos in general

Baseball caps are, in many ways, the lazy option for headwear. They’re ubiquitous, they’re cheap and they go with everything. I completely understand those that fight the good fight for brimmed hats, and feel...

HatsSeptember 18th 2023

We’re coming back to New York (and bringing Seiji)

September 15th 2023

The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street,...

We’re coming back to New York (and bringing Seiji)

The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street,...

September 15th 2023

Should you buy a copy? What’s the harm?

September 13th 2023

A few weeks ago, a reader asked my opinion on a pair of suede boots that were clearly a copy of the popular Open Walk from Loro Piana . That soft, unlaced chukka has become so widespread in a few short years that some do...

Should you buy a copy? What’s the harm?

A few weeks ago, a reader asked my opinion on a pair of suede boots that were clearly a copy of the popular Open Walk from Loro Piana . That soft, unlaced chukka has become so widespread in a few short years that some do...

September 13th 2023

You are the interviewer 2

September 11th 2023

Six years ago, we ran a really nice exercise on PS where readers became the interviewers, sending in questions they'd always wanted to ask. It sprung from a comment that at least one reader hadn't been very impressed wit...

You are the interviewer 2

Six years ago, we ran a really nice exercise on PS where readers became the interviewers, sending in questions they'd always wanted to ask. It sprung from a comment that at least one reader hadn't been very impressed wit...

September 11th 2023

If you only owned five pieces of knitwear

September 8th 2023

I’ve had a few requests over the years to do one of these, our wardrobe-building guides , about knitwear. One of the challenges of doing so is that very little is right or wrong, and a lot is personal. Still,...

If you only owned five pieces of knitwear

I’ve had a few requests over the years to do one of these, our wardrobe-building guides , about knitwear. One of the challenges of doing so is that very little is right or wrong, and a lot is personal. Still,...

KnitwearSeptember 8th 2023

Brown chalkstripe suit from Taillour: Review

September 6th 2023

There are two parts to this piece: one, Fred; two, chalkstripes. Given it's a review, let's do the first one first. This is the first piece of tailoring Fred Nieddu has made for me, having previously made a more unusual...

Brown chalkstripe suit from Taillour: Review

There are two parts to this piece: one, Fred; two, chalkstripes. Given it's a review, let's do the first one first. This is the first piece of tailoring Fred Nieddu has made for me, having previously made a more unusual...

SuitsSeptember 6th 2023

Latest Posts Continued

Los Angeles: A city shopping guide

September 4th 2023

By Lucas Nicholson I recently visited Los Angeles for the first time, and spent a very enjoyable week being proved wrong. Admittedly my hopes hadn’t been high for menswear in the city, but what I witnessed was w...

Los Angeles: A city shopping guide

By Lucas Nicholson I recently visited Los Angeles for the first time, and spent a very enjoyable week being proved wrong. Admittedly my hopes hadn’t been high for menswear in the city, but what I witnessed was w...

September 4th 2023

Seminara and Salino: Maintaining Florentine tailoring

September 1st 2023

Like most Italian tailors, Sartoria Seminara is hidden away. There is no Savile Row grand entrance, just a name and a buzzer and a short walk up a flight of dark stairs. The effect is all the greater because this entran...

Seminara and Salino: Maintaining Florentine tailoring

Like most Italian tailors, Sartoria Seminara is hidden away. There is no Savile Row grand entrance, just a name and a buzzer and a short walk up a flight of dark stairs. The effect is all the greater because this entran...

Coats - SuitsSeptember 1st 2023

The first sportswear jacket: A ‘Ricky’ or gab jacket

August 30th 2023

This vintage rayon jacket I bought in Japan earlier in the year has drawn quite a bit of interest since I posted pictures during Pitti. A couple of different brands asked about the details and whether they could borrow ...

The first sportswear jacket: A ‘Ricky’ or gab jacket

This vintage rayon jacket I bought in Japan earlier in the year has drawn quite a bit of interest since I posted pictures during Pitti. A couple of different brands asked about the details and whether they could borrow ...

Casual clothingAugust 30th 2023

The PS talks are back – with Luke Walker of LEJ

August 28th 2023

A new season of talks is starting this Autumn, following the same format as the four we held last year - with Ethan Newton, Tony Sylvester, Jamie Ferguson and Rubato. The evenings at Mortimer House were immensely enjoyab...

The PS talks are back – with Luke Walker of LEJ

A new season of talks is starting this Autumn, following the same format as the four we held last year - with Ethan Newton, Tony Sylvester, Jamie Ferguson and Rubato. The evenings at Mortimer House were immensely enjoyab...

August 28th 2023

Buying second-hand US-made Levi’s

August 25th 2023

Getting good mid-blue jeans can be tricky, given the prevalence of raw denim among most high-end makers we cover. Several do offer washes - like Orslow and Full Count - but the range and therefore the choice is usually l...

Buying second-hand US-made Levi’s

Getting good mid-blue jeans can be tricky, given the prevalence of raw denim among most high-end makers we cover. Several do offer washes - like Orslow and Full Count - but the range and therefore the choice is usually l...

DenimAugust 25th 2023

Visiting the 45R headquarters, Tokyo

August 23rd 2023

When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared. It was l...

Visiting the 45R headquarters, Tokyo

When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared. It was l...

DenimAugust 23rd 2023

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

Autumn/Winter 2023 on the PS Shop

August 21st 2023

As has now become routine, here is a view into what’s arriving in the PS Shop during the rest of the year. There are some new products and restocks of favourites, for any that have missed them thus far. We try to ...

Autumn/Winter 2023 on the PS Shop

As has now become routine, here is a view into what’s arriving in the PS Shop during the rest of the year. There are some new products and restocks of favourites, for any that have missed them thus far. We try to ...

August 21st 2023

Questions about unlined loafers – with my Belgravia

August 18th 2023

There have been quite a few queries about unlined shoes, particularly loafers, in recent months. Ones about longevity and fit specifically have come up multiple times. I thought it would be good therefore to do a post su...

Questions about unlined loafers – with my Belgravia

There have been quite a few queries about unlined shoes, particularly loafers, in recent months. Ones about longevity and fit specifically have come up multiple times. I thought it would be good therefore to do a post su...

ShoesAugust 18th 2023

Five good ready-made suits under £1000

August 16th 2023

By Manish Puri The attention of Permanent Style has always been - and will continue to remain - trained upon the highest quality garments in the world. However, there are barriers to accessing the very best – espec...

Five good ready-made suits under £1000

By Manish Puri The attention of Permanent Style has always been - and will continue to remain - trained upon the highest quality garments in the world. However, there are barriers to accessing the very best – espec...

SuitsAugust 16th 2023

Reader profile: Ian

August 14th 2023

Ian is retired, and got into luxury menswear late in life. But he always had an interest in clothes, from his early days in Ivy clothing to the forties and fifties influences that came with learning jive dancing. It cou...

Reader profile: Ian

Ian is retired, and got into luxury menswear late in life. But he always had an interest in clothes, from his early days in Ivy clothing to the forties and fifties influences that came with learning jive dancing. It cou...

Shirts - ShoesAugust 14th 2023

Ludens: Japanese belts and leather goods

August 11th 2023

In recent years I've been wearing more belts with tailoring, as I've worn other accessories such as ties and handkerchiefs less. That's meant me upping my belt game, with a couple of commissions from Tightly Stitched , ...

Ludens: Japanese belts and leather goods

In recent years I've been wearing more belts with tailoring, as I've worn other accessories such as ties and handkerchiefs less. That's meant me upping my belt game, with a couple of commissions from Tightly Stitched , ...

Bags - Belts and walletsAugust 11th 2023

Speciale: Fine Florentine tailoring and haberdashery

August 9th 2023

Speciale is a beautiful little shop in the west of London, making fine bespoke tailoring and unique shirts and knits. I should have covered Bert and George earlier and I haven't, and it's entirely my fault. My only excu...

Speciale: Fine Florentine tailoring and haberdashery

Speciale is a beautiful little shop in the west of London, making fine bespoke tailoring and unique shirts and knits. I should have covered Bert and George earlier and I haven't, and it's entirely my fault. My only excu...

Jackets - KnitwearAugust 9th 2023

Sandals: Slides and huaraches, open-toe and closed

August 7th 2023

Espadrilles are my preferred, casual summer shoe. I’ve always liked their clean lines and simplicity, which make them more elegant than pretty much any other option. I also quite like the massage-like feeling of wa...

Sandals: Slides and huaraches, open-toe and closed

Espadrilles are my preferred, casual summer shoe. I’ve always liked their clean lines and simplicity, which make them more elegant than pretty much any other option. I also quite like the massage-like feeling of wa...

ShoesAugust 7th 2023

How much do you actually know? With Alan Flusser

August 4th 2023

By Manish Puri A few months ago I had the privilege of speaking with Alan Flusser about the history of New York bespoke tailoring . From the opening beats of our conversation it was clear that Alan wasn’t about to ...

How much do you actually know? With Alan Flusser

By Manish Puri A few months ago I had the privilege of speaking with Alan Flusser about the history of New York bespoke tailoring . From the opening beats of our conversation it was clear that Alan wasn’t about to ...

Shirts - SuitsAugust 4th 2023

Tracksmith running clothing: Review

August 2nd 2023

Tracksmith, the running brand, recently interviewed me and a bunch of others for their magazine. The photos here are from that piece, and if you’d like you can read it here . It was nice having the excuse to reflec...

Tracksmith running clothing: Review

Tracksmith, the running brand, recently interviewed me and a bunch of others for their magazine. The photos here are from that piece, and if you’d like you can read it here . It was nice having the excuse to reflec...

August 2nd 2023

The glow and romance of it: Douglas Fairbanks on stage

July 31st 2023

By Tom Mastronardi. Anyone that knows me appreciates my resolute affection for being well-tailored. Even as a kid raised in a decidedly blue-collar neighbourhood on Chicago’s South Side, I never required any coaxin...

The glow and romance of it: Douglas Fairbanks on stage

By Tom Mastronardi. Anyone that knows me appreciates my resolute affection for being well-tailored. Even as a kid raised in a decidedly blue-collar neighbourhood on Chicago’s South Side, I never required any coaxin...

SuitsJuly 31st 2023

Denim

Heavy, slubby, transitional linen jacket from Ciardi

September 27th 2023

This jacket was made using fabric from the interiors house de Le Cuona . A previous one - in a beautiful but rather adventurous orange - was covered here last year . It’s the ‘Primitive’ quality of the...

Heavy, slubby, transitional linen jacket from Ciardi

This jacket was made using fabric from the interiors house de Le Cuona . A previous one - in a beautiful but rather adventurous orange - was covered here last year . It’s the ‘Primitive’ quality of the...

Denim - JacketsSeptember 27th 2023

Buying second-hand US-made Levi’s

August 25th 2023

Getting good mid-blue jeans can be tricky, given the prevalence of raw denim among most high-end makers we cover. Several do offer washes - like Orslow and Full Count - but the range and therefore the choice is usually l...

Buying second-hand US-made Levi’s

Getting good mid-blue jeans can be tricky, given the prevalence of raw denim among most high-end makers we cover. Several do offer washes - like Orslow and Full Count - but the range and therefore the choice is usually l...

DenimAugust 25th 2023

Visiting the 45R headquarters, Tokyo

August 23rd 2023

When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared. It was l...

Visiting the 45R headquarters, Tokyo

When we approached the headquarters of 45R, I was a little nervous. I'd been given an introduction by a friend, but had no idea what the management team knew about me or Permanent Style, or how much they cared. It was l...

DenimAugust 23rd 2023

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019