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How to do double denim, and mixing rough and smooth

November 6th 2024

One of the things Jamie and I were keen to do with The Casual Style Guide was bring in comments from some of the people featured - what they thought about the outfits, rather than just us. So we approached five people, a...

How to do double denim, and mixing rough and smooth

One of the things Jamie and I were keen to do with The Casual Style Guide was bring in comments from some of the people featured - what they thought about the outfits, rather than just us. So we approached five people, a...

StyleNovember 6th 2024

Latest Posts

Unmilled Coarser Heavier Worsted Wool Twill Trousers

November 4th 2024

Unmilled Coarser Heavier Worsted Wool Twill Trousers

Cloth - TrousersNovember 4th 2024

Furuki Yo-Kimono: London’s vintage kimono collection

November 1st 2024

Men's Kimono with Haori (jacket) and Hakama (pants) By Ben St George. Ben is a freelance menswear writer and has been exploring some unusual brands and shops for us. I wasn’t aware of Furuki Yo-Kimono, a smal...

Furuki Yo-Kimono: London’s vintage kimono collection

Men's Kimono with Haori (jacket) and Hakama (pants) By Ben St George. Ben is a freelance menswear writer and has been exploring some unusual brands and shops for us. I wasn’t aware of Furuki Yo-Kimono, a smal...

November 1st 2024

The (61) bespoke tailors I have known

October 30th 2024

This article has been updated every four years for the past 12 years. It was originally written in 2012, and has had new versions in 2016, 2020 and now 2024. The number of bespoke tailors we have tried and covered has ...

The (61) bespoke tailors I have known

This article has been updated every four years for the past 12 years. It was originally written in 2012, and has had new versions in 2016, 2020 and now 2024. The number of bespoke tailors we have tried and covered has ...

October 30th 2024

Personal and practical: How to dress like Alex Natt

October 28th 2024

I’ve admired the style of photographer Alex Natt – who takes most of the pictures for Permanent Style these days – for several years. He’s not the kind of person to talk about it much, an...

Personal and practical: How to dress like Alex Natt

I’ve admired the style of photographer Alex Natt – who takes most of the pictures for Permanent Style these days – for several years. He’s not the kind of person to talk about it much, an...

StyleOctober 28th 2024

August Special, Besnard, Haversack: Autumn 2024

October 25th 2024

1. Snow Peak Boa Fleece jacket £220, Large If a Permanent Style reader wanted a good fleece - for park wear as much as mountain wear - this Snow Peak one ticks most of the boxes. It’s a nice style, in a good ...

August Special, Besnard, Haversack: Autumn 2024

1. Snow Peak Boa Fleece jacket £220, Large If a Permanent Style reader wanted a good fleece - for park wear as much as mountain wear - this Snow Peak one ticks most of the boxes. It’s a nice style, in a good ...

Bags - KnitwearOctober 25th 2024

Introducing: The Court Jacket

October 23rd 2024

*Care update: The Court Jacket can be wiped down on the outside to deal with any dirt, dust etc. It can also be hand-washed to deal with any perspiration over time. Hand wash in warm water and hang to dry. For the new c...

Introducing: The Court Jacket

*Care update: The Court Jacket can be wiped down on the outside to deal with any dirt, dust etc. It can also be hand-washed to deal with any perspiration over time. Hand wash in warm water and hang to dry. For the new c...

CoatsOctober 23rd 2024

Made-to-order Anthology shirt: Review

October 21st 2024

The Anthology has an interesting shirt offering that I only really discovered recently. Perhaps because it’s not that clearly flagged up on the website. You can get most of their shirts to order, selecting a size ...

Made-to-order Anthology shirt: Review

The Anthology has an interesting shirt offering that I only really discovered recently. Perhaps because it’s not that clearly flagged up on the website. You can get most of their shirts to order, selecting a size ...

ShirtsOctober 21st 2024

How a Real McCoy’s leather jacket is made

October 18th 2024

Casual clothing like jeans or a leather jacket require rather less craft than a bespoke jacket or shoes. There isn’t the same amount of precise handwork, or the visual engineering required to cut cloth perfectly ar...

How a Real McCoy’s leather jacket is made

Casual clothing like jeans or a leather jacket require rather less craft than a bespoke jacket or shoes. There isn’t the same amount of precise handwork, or the visual engineering required to cut cloth perfectly ar...

Casual clothingOctober 18th 2024

Natalino: Cheaper well-styled tailoring

October 16th 2024

Natalino offers a lower level of tailoring than most brands we cover, but with much more PS style than others at that price point. Particularly now they have a physical shop in London, they’re competing with the li...

Natalino: Cheaper well-styled tailoring

Natalino offers a lower level of tailoring than most brands we cover, but with much more PS style than others at that price point. Particularly now they have a physical shop in London, they’re competing with the li...

Jackets - SuitsOctober 16th 2024

Luca Museo navy three-piece suit: Review

October 14th 2024

Yeah, the collar on this shirt is kinda high. I remembered it as soon as I saw these images - it was one I tried with a higher collar in order to wear with my A&S tailoring, which always has a high collar itself. It ...

Luca Museo navy three-piece suit: Review

Yeah, the collar on this shirt is kinda high. I remembered it as soon as I saw these images - it was one I tried with a higher collar in order to wear with my A&S tailoring, which always has a high collar itself. It ...

SuitsOctober 14th 2024

Latest Posts Continued

The Suede Overshirt made-to-order programme

October 11th 2024

The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small ...

The Suede Overshirt made-to-order programme

The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small ...

ShirtsOctober 11th 2024

A Guide to Mohair

October 9th 2024

There are two main reasons people use mohair for tailoring today. One is for eveningwear, when they want something with a little more sharpness and lustre; the other, less common, is as an alternative to high-twist wool...

A Guide to Mohair

There are two main reasons people use mohair for tailoring today. One is for eveningwear, when they want something with a little more sharpness and lustre; the other, less common, is as an alternative to high-twist wool...

ClothOctober 9th 2024

A tonal exercise in 14 looks

October 7th 2024

One of the things that first attracted me to Rubato as a brand was their style: that particular mix of laid-back Ivy and tonal Scandinavian (ref. our five casual paradigms ). It managed to feel refreshing yet familiar. ...

A tonal exercise in 14 looks

One of the things that first attracted me to Rubato as a brand was their style: that particular mix of laid-back Ivy and tonal Scandinavian (ref. our five casual paradigms ). It managed to feel refreshing yet familiar. ...

StyleOctober 7th 2024

Introducing: The dark navy Donegal

October 4th 2024

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew mak...

Introducing: The dark navy Donegal

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew mak...

CoatsOctober 4th 2024

The Wax Walker: How Great Things Age

October 2nd 2024

At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax ja...

The Wax Walker: How Great Things Age

At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax ja...

CoatsOctober 2nd 2024

Belt capsule guide: The basics

September 30th 2024

There’s been a lot more interest in belts with smarter clothing in recent years - something I highlighted and explained my reasoning for in this article . But we’ve never done a ‘wardrobe building&rsqu...

Belt capsule guide: The basics

There’s been a lot more interest in belts with smarter clothing in recent years - something I highlighted and explained my reasoning for in this article . But we’ve never done a ‘wardrobe building&rsqu...

Belts and walletsSeptember 30th 2024

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

London pop-up(s)! Details, New York and product update

September 27th 2024

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will ...

London pop-up(s)! Details, New York and product update

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will ...

CoatsSeptember 27th 2024

The work in a bespoke jacket: Part 3 (sleeves)

September 25th 2024

One of the most important functional aspects of a bespoke suit is its small armhole. Or rather, the way a large sleeve can be worked into a small armhole. It means the sleeve is separated, and can move around without dra...

The work in a bespoke jacket: Part 3 (sleeves)

One of the most important functional aspects of a bespoke suit is its small armhole. Or rather, the way a large sleeve can be worked into a small armhole. It means the sleeve is separated, and can move around without dra...

SuitsSeptember 25th 2024

Cheyul: Traditional Korean lacquer craft

September 23rd 2024

Every time we go on a trip to a new country, we try to cover a bit of the local non-menswear craft alongside the usual tailoring, shirtmaking and shoemaking. When we were in Japan a couple of years ago, we visited the m...

Cheyul: Traditional Korean lacquer craft

Every time we go on a trip to a new country, we try to cover a bit of the local non-menswear craft alongside the usual tailoring, shirtmaking and shoemaking. When we were in Japan a couple of years ago, we visited the m...

September 23rd 2024

Bryceland’s made-to-measure jacket: Review

September 20th 2024

Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great st...

Bryceland’s made-to-measure jacket: Review

Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great st...

JacketsSeptember 20th 2024

The Rider’s Raincoat is back

September 18th 2024

The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the ...

The Rider’s Raincoat is back

The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the ...

CoatsSeptember 18th 2024

Lorenzi, Milan: The rebirth of a menswear jewel

September 16th 2024

One of my favourite shops in Milan used to be a little hole in the wall on Via Montenapoleone. Squeezed between big luxury boutiques, it was a real jewel of a place, tiny but perfect, selling equally tiny but perfect acc...

Lorenzi, Milan: The rebirth of a menswear jewel

One of my favourite shops in Milan used to be a little hole in the wall on Via Montenapoleone. Squeezed between big luxury boutiques, it was a real jewel of a place, tiny but perfect, selling equally tiny but perfect acc...

September 16th 2024

What I’m looking forward to wearing this winter

September 13th 2024

By Jamie Ferguson. Hey there Permanent Stylers. Longtime contributor, first time writer so go easy on me. Now I may be in the minority here but I LOVE summer dressing. I enjoy the feeling of a cool breeze betwixt my neth...

What I’m looking forward to wearing this winter

By Jamie Ferguson. Hey there Permanent Stylers. Longtime contributor, first time writer so go easy on me. Now I may be in the minority here but I LOVE summer dressing. I enjoy the feeling of a cool breeze betwixt my neth...

Jackets - KnitwearSeptember 13th 2024

The enlarged, filterable Lookbook

September 11th 2024

The Lookbook page on PS has long been a hidden jewel. A lot of readers find it useful but others don’t know it’s there. I blame the way people (including me) use websites today, searching and asking before re...

The enlarged, filterable Lookbook

The Lookbook page on PS has long been a hidden jewel. A lot of readers find it useful but others don’t know it’s there. I blame the way people (including me) use websites today, searching and asking before re...

StyleSeptember 11th 2024

Broadway & Sons: A sunny afternoon in Stockholm

September 9th 2024

“Shit. Look at that Simon, it was all shit.” David Asseraf is scrolling through his WhatsApp messages, showing me various deliveries of clothing. “This one they said it was all dungarees - US-made, 300...

Broadway & Sons: A sunny afternoon in Stockholm

“Shit. Look at that Simon, it was all shit.” David Asseraf is scrolling through his WhatsApp messages, showing me various deliveries of clothing. “This one they said it was all dungarees - US-made, 300...

September 9th 2024

Maison Hellard: Tasteful, experimental linen

September 6th 2024

By Manish Puri. I’m in a car with Nathan Hellard - the founder of French linen merchant Maison Hellard - and we’re kindly being chauffeured by Nathan’s father, Philippe, from Pau to the commune of Assat...

Maison Hellard: Tasteful, experimental linen

By Manish Puri. I’m in a car with Nathan Hellard - the founder of French linen merchant Maison Hellard - and we’re kindly being chauffeured by Nathan’s father, Philippe, from Pau to the commune of Assat...

ClothSeptember 6th 2024

Denim

Buck Mason: Good value staples

July 17th 2024

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...

Buck Mason: Good value staples

A reader recently asked why there is a correlation between shorter, tighter styles of clothing and lower prices. Why are all the styles we like from more expensive brands? It makes it very hard for someone on a lower inc...

Casual clothing - DenimJuly 17th 2024

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Introducing: Japanese denim shirts

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-wo...

Denim - ShirtsJune 7th 2024

My favourite jeans

May 1st 2024

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...

My favourite jeans

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear b...

DenimMay 1st 2024

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019