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Introducing: The new donegal coat

September 23rd 2020

This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it...

Introducing: The new donegal coat

This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it...

CoatsSeptember 23rd 2020

Latest Posts

If you only had five jackets: A capsule collection

September 21st 2020

Grey corduroy jacket worn under a tweed overcoat This latest article in our Wardrobe Building series is on sports jackets, odd jackets, or just jackets. Whatever you want to call them. It’s an area with little u...

If you only had five jackets: A capsule collection

Grey corduroy jacket worn under a tweed overcoat This latest article in our Wardrobe Building series is on sports jackets, odd jackets, or just jackets. Whatever you want to call them. It’s an area with little u...

JacketsSeptember 21st 2020

Dobrik & Lawton: Dramatic, unique bespoke tailoring

September 18th 2020

Dobrik & Lawton is two young tailors, Joshua Dobrik and Kimberley Lawton, that have set up on their own in their house in Walthamstow, north-east London. Their look is unusual and dramatic. It’s not something I...

Dobrik & Lawton: Dramatic, unique bespoke tailoring

Dobrik & Lawton is two young tailors, Joshua Dobrik and Kimberley Lawton, that have set up on their own in their house in Walthamstow, north-east London. Their look is unusual and dramatic. It’s not something I...

SuitsSeptember 18th 2020

Anglo-Italian made-to-measure jacket: Review

September 16th 2020

I know a lot of readers have been waiting for this review of Anglo-Italian, so I’ll go straight into summarising my thoughts. All of them have, as per usual, already been discussed openly with the brand (Jake). My...

Anglo-Italian made-to-measure jacket: Review

I know a lot of readers have been waiting for this review of Anglo-Italian, so I’ll go straight into summarising my thoughts. All of them have, as per usual, already been discussed openly with the brand (Jake). My...

JacketsSeptember 16th 2020

The Guide to Shirt Cuffs

September 14th 2020

This is the second in our series looking at style aspects of shirts. As with the previous one – on shirt collars – it will focus on sensible advice, rather than illustrating the myriad gimmicks with ...

The Guide to Shirt Cuffs

This is the second in our series looking at style aspects of shirts. As with the previous one – on shirt collars – it will focus on sensible advice, rather than illustrating the myriad gimmicks with ...

ShirtsSeptember 14th 2020

Workwear and tailoring: How to dress like Willy Wang

September 11th 2020

I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s reta...

Workwear and tailoring: How to dress like Willy Wang

I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s reta...

StyleSeptember 11th 2020

Introducing: The nubuck tote

September 9th 2020

*North American customers: Please purchase through the Frank Clegg website. They are holding stock too, and you will save shipping and duties* The idea behind the PS Shop is to produce occasional pieces of menswear that...

Introducing: The nubuck tote

*North American customers: Please purchase through the Frank Clegg website. They are holding stock too, and you will save shipping and duties* The idea behind the PS Shop is to produce occasional pieces of menswear that...

BagsSeptember 9th 2020

Clutch Cafe: A guide to my favourite brands

September 7th 2020

There is a handful of menswear shops in London that I recommend regularly to friends visiting from abroad. They include Trunk, Connolly, Drake's and Anderson & Sheppard Haberdashery. All boutiques, all founded in th...

Clutch Cafe: A guide to my favourite brands

There is a handful of menswear shops in London that I recommend regularly to friends visiting from abroad. They include Trunk, Connolly, Drake's and Anderson & Sheppard Haberdashery. All boutiques, all founded in th...

Casual clothing - CoatsSeptember 7th 2020

The guide to cloth for black tie (or tuxedo)

September 4th 2020

My Cifonelli velvet jacket The cloth that you select for a tuxedo (or black tie) probably won’t get as much thought as the design, the shirt or indeed your bow tie. The options are fairly limited, and all those oth...

The guide to cloth for black tie (or tuxedo)

My Cifonelli velvet jacket The cloth that you select for a tuxedo (or black tie) probably won’t get as much thought as the design, the shirt or indeed your bow tie. The options are fairly limited, and all those oth...

Black tie - ClothSeptember 4th 2020

How Permanent Style works as a business

September 2nd 2020

Fashion media has had a hard time of it in recent years, with near constant disruption - which Covid-19 has only made worse. So why am I confident that Permanent Style can survive this turmoil? What revenue streams supp...

How Permanent Style works as a business

Fashion media has had a hard time of it in recent years, with near constant disruption - which Covid-19 has only made worse. So why am I confident that Permanent Style can survive this turmoil? What revenue streams supp...

September 2nd 2020

The guide to shirt collars – and what suits you

August 31st 2020

With the slow disappearance of the tie from the male wardrobe, the shirt collar has become increasingly important. It now bears almost sole responsibility for framing and flattering the face. However, guides to shirt c...

The guide to shirt collars – and what suits you

With the slow disappearance of the tie from the male wardrobe, the shirt collar has become increasingly important. It now bears almost sole responsibility for framing and flattering the face. However, guides to shirt c...

ShirtsAugust 31st 2020

Latest Posts Continued

The Armoury 101 made-to-measure suit: Review

August 28th 2020

With the continuing aim of covering more made-to-measure, I was keen to feature The Armoury’s tailoring on PS - both because I like the style, and because frankly there is little at their level in New York or Hong ...

The Armoury 101 made-to-measure suit: Review

With the continuing aim of covering more made-to-measure, I was keen to feature The Armoury’s tailoring on PS - both because I like the style, and because frankly there is little at their level in New York or Hong ...

SuitsAugust 28th 2020

How to launch a menswear brand

August 26th 2020

Despite the uncertainty in the world right now - and the economy in particular - it has never been easier to launch a brand. Indeed, I suspect that in the next couple of years most of the new, interesting designs will co...

How to launch a menswear brand

Despite the uncertainty in the world right now - and the economy in particular - it has never been easier to launch a brand. Indeed, I suspect that in the next couple of years most of the new, interesting designs will co...

August 26th 2020

Introducing: PS Selvedge Chambray

August 24th 2020

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese herita...

Introducing: PS Selvedge Chambray

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese herita...

ClothAugust 24th 2020

40 Colori: Italian made-to-order, London

August 21st 2020

A reader recently recommended to me the made-to-measure knitwear at 40 Colori, a shop on Lamb’s Conduit Street in London. He has trouble getting knitwear to fit, being rather tall, and 40 Colori did a good job of ...

40 Colori: Italian made-to-order, London

A reader recently recommended to me the made-to-measure knitwear at 40 Colori, a shop on Lamb’s Conduit Street in London. He has trouble getting knitwear to fit, being rather tall, and 40 Colori did a good job of ...

Knitwear - TiesAugust 21st 2020

Gieves & Hawkes linen suit: Style Breakdown

August 19th 2020

Gieves & Hawkes has rarely had a distinct house style in recent decades. Although historically a military and naval outfitter, and making its suits with a similar amount of structure and strength, the cut has varied...

Gieves & Hawkes linen suit: Style Breakdown

Gieves & Hawkes has rarely had a distinct house style in recent decades. Although historically a military and naval outfitter, and making its suits with a similar amount of structure and strength, the cut has varied...

SuitsAugust 19th 2020

TLB Artista shoes: Review

August 17th 2020

Spanish shoemaker TLB sent me these ‘Artista’ suede oxfords to try, following my mention of them in our round-up of cheaper shoe brands last month. I have to say, I was immediately impressed. Not necessarily...

TLB Artista shoes: Review

Spanish shoemaker TLB sent me these ‘Artista’ suede oxfords to try, following my mention of them in our round-up of cheaper shoe brands last month. I have to say, I was immediately impressed. Not necessarily...

ShoesAugust 17th 2020

Instagram Stories

Click on an image to enlarge. See and interact with all Instagram stories @PermanentStyleLondon

Latest Posts Continued

Honing your style

August 14th 2020

Over the years, it’s noticeable that even the most fashionable, the most clothes-obsessed of men tend to narrow their tastes. It takes decades, and often involves a lot of experimentation in their 20s and 30s. But...

Honing your style

Over the years, it’s noticeable that even the most fashionable, the most clothes-obsessed of men tend to narrow their tastes. It takes decades, and often involves a lot of experimentation in their 20s and 30s. But...

StyleAugust 14th 2020

We will not all be wearing T-shirts and sweatpants

August 12th 2020

Apparently there is a thing called a Zoom shirt. It sits on the back of your chair at home, and just before you start a meeting with your boss or colleague, you put on the shirt to look professional. You know, over a T-...

We will not all be wearing T-shirts and sweatpants

Apparently there is a thing called a Zoom shirt. It sits on the back of your chair at home, and just before you start a meeting with your boss or colleague, you put on the shirt to look professional. You know, over a T-...

August 12th 2020

Pink PS Oxford shirts available

August 10th 2020

What can I say about PS Oxford cloth at this point? I've gone through the reasons I like it so many times, most obviously in posts introducing the blue , striped and white versions. So this time I thought it might be go...

Pink PS Oxford shirts available

What can I say about PS Oxford cloth at this point? I've gone through the reasons I like it so many times, most obviously in posts introducing the blue , striped and white versions. So this time I thought it might be go...

ShirtsAugust 10th 2020

How to sew a button – like a Savile Row tailor

August 7th 2020

Dressing well is not just about buying clothes, but about looking after them well, and responsibly. Caring for things so that they last longer, and you need less. In the past we’ve covered quite a few aspects abou...

How to sew a button – like a Savile Row tailor

Dressing well is not just about buying clothes, but about looking after them well, and responsibly. Caring for things so that they last longer, and you need less. In the past we’ve covered quite a few aspects abou...

Alterations and care - VideoAugust 7th 2020

Navy jacket and jeans (with recommended cloths)

August 5th 2020

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels. So I thought I’d shoot this example from Solito, which Luigi made...

Navy jacket and jeans (with recommended cloths)

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels. So I thought I’d shoot this example from Solito, which Luigi made...

StyleAugust 5th 2020

What are low, medium and high-rise trousers?

August 3rd 2020

Using a device to measure front rise When I review suits, or trousers specifically, I often talk about the rise of the trouser: how it has been cut to sit on me, and how effective that is. However, trouser rise is not a...

What are low, medium and high-rise trousers?

Using a device to measure front rise When I review suits, or trousers specifically, I often talk about the rise of the trouser: how it has been cut to sit on me, and how effective that is. However, trouser rise is not a...

TrousersAugust 3rd 2020

My colours in the Baudoin & Lange ‘Ginkgo’ loafer

July 31st 2020

Baudoin & Lange recently launched a new, perhaps more conventional range to their shoes, called the Ginkgo. Allan asked me if I'd like to pick a colour or two of suede to make up in this style, and offer as part of ...

My colours in the Baudoin & Lange ‘Ginkgo’ loafer

Baudoin & Lange recently launched a new, perhaps more conventional range to their shoes, called the Ginkgo. Allan asked me if I'd like to pick a colour or two of suede to make up in this style, and offer as part of ...

ShoesJuly 31st 2020

My Summer shoes

July 29th 2020

Shoes can be one of the trickiest areas for clothing in the summer. Unless we require a jacket, it’s pretty simple to wear a well-cut polo shirt on top and drapey linen trousers on the bottom, and stay cool. But...

My Summer shoes

Shoes can be one of the trickiest areas for clothing in the summer. Unless we require a jacket, it’s pretty simple to wear a well-cut polo shirt on top and drapey linen trousers on the bottom, and stay cool. But...

ShoesJuly 29th 2020

The guide to jacket pockets

July 27th 2020

As ever in the lovely, international, interactive community that is Permanent Style, this article was spurred by a reader. He asked about the appropriate configuration of jacket pockets on a suit he was ordering, and I ...

The guide to jacket pockets

As ever in the lovely, international, interactive community that is Permanent Style, this article was spurred by a reader. He asked about the appropriate configuration of jacket pockets on a suit he was ordering, and I ...

Jackets - SuitsJuly 27th 2020

Shibumi bespoke checked jacket – Review

July 24th 2020

This bespoke jacket was made by Shibumi, the Italian/Japanese company better known for ties and accessories. Over the past couple of years, founder Benedikt Fries has been working with a small Florentine tailor to offer...

Shibumi bespoke checked jacket – Review

This bespoke jacket was made by Shibumi, the Italian/Japanese company better known for ties and accessories. Over the past couple of years, founder Benedikt Fries has been working with a small Florentine tailor to offer...

Cloth - JacketsJuly 24th 2020

Denim

Clutch Cafe: A guide to my favourite brands

September 7th 2020

There is a handful of menswear shops in London that I recommend regularly to friends visiting from abroad. They include Trunk, Connolly, Drake's and Anderson & Sheppard Haberdashery. All boutiques, all founded in th...

Clutch Cafe: A guide to my favourite brands

There is a handful of menswear shops in London that I recommend regularly to friends visiting from abroad. They include Trunk, Connolly, Drake's and Anderson & Sheppard Haberdashery. All boutiques, all founded in th...

Casual clothing - CoatsSeptember 7th 2020

Why I buy vintage (with Levi’s 501s)

May 18th 2020

The word ‘thrift’ is not used that commonly in the UK as a verb, or an adjective. People talk about thrift as a virtue, and indeed a spendthrift (which of course means the opposite). But it is rare to hear o...

Why I buy vintage (with Levi’s 501s)

The word ‘thrift’ is not used that commonly in the UK as a verb, or an adjective. People talk about thrift as a virtue, and indeed a spendthrift (which of course means the opposite). But it is rare to hear o...

DenimMay 18th 2020

Baseball cap, white jeans and Ivy: Pick and choose

March 4th 2020

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...

Baseball cap, white jeans and Ivy: Pick and choose

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...

Denim - HatsMarch 4th 2020

Reader Qs

Video chat: How to build a wardrobe from scratch

June 26th 2020

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Video chat: How to build a wardrobe from scratch

This is the third in our series of reader-question videos, with the subject this time being wardrobe building. Specifically: “I am building up a wardrobe from scratch. What do I buy first, and how much should I sp...

Reader questions - VideoJune 26th 2020

Video chat: Going to a maker for the first time

May 25th 2020

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Video chat: Going to a maker for the first time

I’m not sure we really answered the question in this chat. The idea of each of these videos is to take a frequently asked reader question, and then tackle it from every angle. Here the question was: ‘I&rsquo...

Reader questions - VideoMay 25th 2020

Clothing Resources: Places to clean, alter and repair

September 5th 2018

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Clothing Resources: Places to clean, alter and repair

One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...

Reader questionsSeptember 5th 2018

Factory Visits

How cordovan is made, at Horween tannery, Chicago

December 6th 2019

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

How cordovan is made, at Horween tannery, Chicago

Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...

Factory visits - ShoesDecember 6th 2019

Yves Salomon: re-using, remodelling fur

January 18th 2019

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Yves Salomon: re-using, remodelling fur

Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...

Coats - Factory visitsJanuary 18th 2019

Frank Clegg, Fall River: Factory visit

January 2nd 2019

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Frank Clegg, Fall River: Factory visit

It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...

Bags - Factory visitsJanuary 2nd 2019