Latest Post
How to dress like Shuhei Nishiguchi - book available
April 1st 2020At Pitti back in January, Shuhei Nishiguchi - menswear director at Beams - kindly gave me a copy of his book, ‘Nishiguchi’s Closet’. I liked it immediately. It rationalised a lot of the outfits I&rsquo...
How to dress like Shuhei Nishiguchi - book available
At Pitti back in January, Shuhei Nishiguchi - menswear director at Beams - kindly gave me a copy of his book, ‘Nishiguchi’s Closet’. I liked it immediately. It rationalised a lot of the outfits I&rsquo...
Latest Posts
Video: How long should a jacket be?
March 30th 2020This is the second in a series of videos in which we're looking at how a jacket should fit. The first one, here, was a summary of the basics on fit. In this second one, we look at the length of a jacket. This is the kind...
Video: How long should a jacket be?
This is the second in a series of videos in which we're looking at how a jacket should fit. The first one, here, was a summary of the basics on fit. In this second one, we look at the length of a jacket. This is the kind...
How to deal with moths: Cleaning and smoke bombs
March 27th 2020This is a personal article about the journey I’ve been on to counter clothes moths, and the regimen I’ve found that works. For anyone that would like a quick summary, it comprises: Fumigating at least once a ...
How to deal with moths: Cleaning and smoke bombs
This is a personal article about the journey I’ve been on to counter clothes moths, and the regimen I’ve found that works. For anyone that would like a quick summary, it comprises: Fumigating at least once a ...
The quality and style of Wellema hats
March 25th 2020Everyone you speak to about Cody Wellema (above) agrees on two things. That he’s a lovely, lovely man. And that his hats are top notch. I can certainly attest to the former - and the latter I’ll cover when I...
The quality and style of Wellema hats
Everyone you speak to about Cody Wellema (above) agrees on two things. That he’s a lovely, lovely man. And that his hats are top notch. I can certainly attest to the former - and the latter I’ll cover when I...
What I wear working from home
March 23rd 2020A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two,...
What I wear working from home
A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two,...
Something to read
March 19th 2020I’m sure this won’t be the first message you will have read about Covid-19, and how it affects what we do. But I think it’s worth setting out a view, even if it repeats what others have already - perhap...
Something to read
I’m sure this won’t be the first message you will have read about Covid-19, and how it affects what we do. But I think it’s worth setting out a view, even if it repeats what others have already - perhap...
The T-shirt under a shirt (and tailoring)
March 18th 2020A couple of weeks ago, we looked at a relatively casual outfit - and how elements such as a baseball cap or bright knitwear could make classic menswear less formal, with some Ivy influences. Today I’d like to talk ...
The T-shirt under a shirt (and tailoring)
A couple of weeks ago, we looked at a relatively casual outfit - and how elements such as a baseball cap or bright knitwear could make classic menswear less formal, with some Ivy influences. Today I’d like to talk ...
Cloths of Spring/Summer 2020 - featuring Anglo-Italian
March 16th 2020The headline news in this season’s round-up is the launch of Anglo-Italian cloth . That’s right, the shop that does MTM tailoring is also selling cloth that customers can take elsewhere to have made. The mo...
Cloths of Spring/Summer 2020 - featuring Anglo-Italian
The headline news in this season’s round-up is the launch of Anglo-Italian cloth . That’s right, the shop that does MTM tailoring is also selling cloth that customers can take elsewhere to have made. The mo...
Pop-up shop postponed
March 15th 2020I’m sad to say that this season’s Pop-Up Shop has had to be postponed, in view of the ongoing health crisis and travel restrictions. We tried so hard to make it work, not wanting to let down the brands that h...
Pop-up shop postponed
I’m sad to say that this season’s Pop-Up Shop has had to be postponed, in view of the ongoing health crisis and travel restrictions. We tried so hard to make it work, not wanting to let down the brands that h...
Introducing: The Madras linen
March 13th 2020There is a certain preponderance among men to order bespoke shirts in loud checks. This must be the case, because most patterned materials offered for bespoke are bright and loud. Even though the ones available in a mil...
Introducing: The Madras linen
There is a certain preponderance among men to order bespoke shirts in loud checks. This must be the case, because most patterned materials offered for bespoke are bright and loud. Even though the ones available in a mil...
Yohei Fukuda bespoke shoes: The style and shop today
March 11th 2020Yohei Fukuda is one of the finest shoemakers in the world. And given his longevity - he set up on his own 12 years ago - he’s been at the forefront of Japan emerging as the primary world force in bespoke. But like...
Yohei Fukuda bespoke shoes: The style and shop today
Yohei Fukuda is one of the finest shoemakers in the world. And given his longevity - he set up on his own 12 years ago - he’s been at the forefront of Japan emerging as the primary world force in bespoke. But like...
Latest Posts Continued
Video: How a jacket should fit
March 9th 2020This is the first in a series of three videos in which I look at how a jacket should fit. In this first one, we cover the basics around the jacket - front, back and side. It's a useful summary of the main points, and app...
Video: How a jacket should fit
This is the first in a series of three videos in which I look at how a jacket should fit. In this first one, we cover the basics around the jacket - front, back and side. It's a useful summary of the main points, and app...
Shoes in wet weather: How to deal with rain and salt
March 6th 2020In the past week, perhaps as it has been particularly wet here, I’ve had three comments from readers on old posts about dealing with soaking-wet shoes. Those old posts were never very comprehensive, so here is som...
Shoes in wet weather: How to deal with rain and salt
In the past week, perhaps as it has been particularly wet here, I’ve had three comments from readers on old posts about dealing with soaking-wet shoes. Those old posts were never very comprehensive, so here is som...
Baseball cap, white jeans and Ivy: Pick and choose
March 4th 2020There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...
Baseball cap, white jeans and Ivy: Pick and choose
There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...
Artisan of the year 2020: Sartoria Ciardi
March 2nd 2020Artisan of the year 2020: Sartoria Ciardi Enzo Ciardi has a lovely smile. It’s big (but then he’s big), it’s warm, it’s friendly. It’s extremely welcoming. And best of all, I can enjoy th...
Artisan of the year 2020: Sartoria Ciardi
Artisan of the year 2020: Sartoria Ciardi Enzo Ciardi has a lovely smile. It’s big (but then he’s big), it’s warm, it’s friendly. It’s extremely welcoming. And best of all, I can enjoy th...
Tengri: Sustainable, luxurious yak fibre
February 28th 2020Anyone that has been on or around Savile Row in the past year would have likely come across the force of nature that is Nancy Johnston (above), founder of Tengri, and her yak fibre. Nancy is a social worker, traveller a...
Tengri: Sustainable, luxurious yak fibre
Anyone that has been on or around Savile Row in the past year would have likely come across the force of nature that is Nancy Johnston (above), founder of Tengri, and her yak fibre. Nancy is a social worker, traveller a...
Grey and lilac: Ralph Lauren style, in Cifonelli
February 26th 2020I’ve been looking at a lot of old Ralph Lauren imagery in recent months. Because of the 50th anniversary, but also because of the Ivy Style talk we did in New York , where everyone admitted some kind of debt to Ral...
Grey and lilac: Ralph Lauren style, in Cifonelli
I’ve been looking at a lot of old Ralph Lauren imagery in recent months. Because of the 50th anniversary, but also because of the Ivy Style talk we did in New York , where everyone admitted some kind of debt to Ral...
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Latest Posts Continued
Pop-up 6 is coming! Discover the brands
February 24th 2020Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March. Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the fina...
Pop-up 6 is coming! Discover the brands
Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March. Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the fina...
What makes quality in machine-made clothing?
February 21st 2020Best investment product: Private White VC Runners up: Alden, Edward Green What makes one machine-made product better than another? At Permanent Style, the fact we cover mostly smart clothing, and mostly high-end, means...
What makes quality in machine-made clothing?
Best investment product: Private White VC Runners up: Alden, Edward Green What makes one machine-made product better than another? At Permanent Style, the fact we cover mostly smart clothing, and mostly high-end, means...
Fashion and sustainability: Alex McIntosh interview
February 19th 2020As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment. So through a friend, I got in touch wi...
Fashion and sustainability: Alex McIntosh interview
As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment. So through a friend, I got in touch wi...
Video: Audie Charles on swapping a shirt for a sweater
February 17th 2020It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's ...
Video: Audie Charles on swapping a shirt for a sweater
It's dress-up time! In this second video with Audie Charles at the Anderson & Sheppard Haberdashery, Audie dresses me in five pieces of knitwear from the shop, showing how she thinks they can add variety. In Audie's ...
Thom Sweeney checked jacket: Style breakdown
February 14th 2020Thom Sweeney is a bit of an outlier in British tailoring. First because it’s a high-quality bespoke workshop with a stylish, effective ready-to-wear brand as well (something no one else seems able to achieve). ...
Thom Sweeney checked jacket: Style breakdown
Thom Sweeney is a bit of an outlier in British tailoring. First because it’s a high-quality bespoke workshop with a stylish, effective ready-to-wear brand as well (something no one else seems able to achieve). ...
Introducing: The button-down Friday Polo
February 12th 2020Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo. That may be because there are more out...
Introducing: The button-down Friday Polo
Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo. That may be because there are more out...
Best menswear shop 2020: Dick’s, Edinburgh
February 10th 2020Best UK menswear store outside London: Dick's, Edinburgh Runner's up: End, Kafka, Oi Polloi, Stewart Christie, Walker Slater, The Bureau, Aero Leather One of the loveliest things about the PS awards this year was the o...
Best menswear shop 2020: Dick’s, Edinburgh
Best UK menswear store outside London: Dick's, Edinburgh Runner's up: End, Kafka, Oi Polloi, Stewart Christie, Walker Slater, The Bureau, Aero Leather One of the loveliest things about the PS awards this year was the o...
What do women like?
February 7th 2020Women’s best-dressed man of the year: Yukio Akamine Runners-up: Shuhei Nishiguchi, Adam Rogers Other nominees: Ethan Newton, Andreas Weinas, Jake Grantham, Bruce Boyer, Yasuto Kamoshita, Douglas Cordeaux, Chad Park...
What do women like?
Women’s best-dressed man of the year: Yukio Akamine Runners-up: Shuhei Nishiguchi, Adam Rogers Other nominees: Ethan Newton, Andreas Weinas, Jake Grantham, Bruce Boyer, Yasuto Kamoshita, Douglas Cordeaux, Chad Park...
How good is Uniqlo knitwear?
February 5th 2020Best value product: Uniqlo merino knitwear Runners-up: Natalino trousers, SuitSupply tailoring When you buy Uniqlo knitwear rather than something more expensive, what are you getting? What is it about the product - rat...
How good is Uniqlo knitwear?
Best value product: Uniqlo merino knitwear Runners-up: Natalino trousers, SuitSupply tailoring When you buy Uniqlo knitwear rather than something more expensive, what are you getting? What is it about the product - rat...
Ascot Shoes ‘Kaan’ cordovan shoe: Review
February 3rd 2020Last year Karl Chu offered to make me a pair of shoes under his Ascot Shoes label for review. I had known Karl (pictured below) for a while, but mostly through his hosting of bespoke shoemakers in London - such as Masar...
Ascot Shoes ‘Kaan’ cordovan shoe: Review
Last year Karl Chu offered to make me a pair of shoes under his Ascot Shoes label for review. I had known Karl (pictured below) for a while, but mostly through his hosting of bespoke shoemakers in London - such as Masar...
Denim
Baseball cap, white jeans and Ivy: Pick and choose
March 4th 2020There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...
Baseball cap, white jeans and Ivy: Pick and choose
There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the ...
The Trench Coat with casual wear
September 13th 2019Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...
The Trench Coat with casual wear
Over the past three years, Permanent Style has gradually covered more casual clothing in response to requests from readers. Guys want to know how to extend PS principles of quality, fit and simplicity to weekend clothing...
The pop-up Week 1: Chats and coffee runs
September 11th 2019Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...
The pop-up Week 1: Chats and coffee runs
Man, I love the pop-up shop. It's being going so long now that I know exactly what it will be like, and I look forward to the atmosphere, the chats, and the conversations with readers. It's exciting putting your products...
Reader Qs
Clothing Resources: Places to clean, alter and repair
September 5th 2018One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Clothing Resources: Places to clean, alter and repair
One of the most frequent questions I get asked on the site is where I would recommend for getting suits altered - or knitwear repaired, or shoes resoled. I’ve been meaning to create a single page with all these rec...
Do I need black shoes (and if so, which?) – R...
August 6th 2015As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...
Do I need black shoes (and if so, which?) – R...
As with many reader questions, this one evolved over several email messages back and forth. I know Joel won’t mind if I restructure that exchange into a conversation, in order to put the inquiries in the right ord...
The formality of trousers: Reader question
March 9th 2015Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...
The formality of trousers: Reader question
Dear Simon, I’ve always been extremes: a worsted wool suit or denim jeans. But having had my first couple of “sports jackets” made I thought it was worth while moving up in the formality stakes with tr...
Factory Visits
How cordovan is made, at Horween tannery, Chicago
December 6th 2019Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
How cordovan is made, at Horween tannery, Chicago
Why should you care about a factory visit? Why care what the place is like where something is made - compared to say, the quality of it or how to wear it? Does it matter whether the place is clean or dirty, old or new?...
Yves Salomon: re-using, remodelling fur
January 18th 2019Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Yves Salomon: re-using, remodelling fur
Following our discussion before Christmas about waste in the clothing industry, I was interested to learn about the remodelling and re-use of fur at Yves Salomon. Yves Salomon is one of the best fur workshops in the worl...
Frank Clegg, Fall River: Factory visit
January 2nd 2019It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Frank Clegg, Fall River: Factory visit
It’s not hard to spot an old mill town. Mills were large buildings and needed lots of light. In Britain, this often came in through so-called sawtooth roofs: a zig-zag shape that allowed windows to be placed in the...
Active Threads
No, it's a rather loose interpretation of that concept. Combinations centre around those pieces, but they don't only include those
How to dress like Shuhei Nishiguchi (book on PS)
Read the commentsAh, I see. Then yes, we do plan to have it still in stock in the autumn
Introducing: The indulgent shawl-collar cardigan
Read the commentsOh good, pleased I could help
The fully fashioned T-shirt
Read the commentsHey Patrick, No I wouldn't say that would make a significant difference. I would store seasonal knits separately - those in for longer term storage, like chunky cashmeres in the summer, or cottons in the winter, but that's all.
How to deal with moths: Cleaning and smoke bombs
Read the commentsI haven't tried them I'm afraid
The best cloths of Spring/Summer 2020 – featuring Anglo-Italian
Read the commentsLol
Video: How long should a jacket be?
Read the comments