The new Permanent Style x Cromford shearling coat

November 26th 2021

During the recent pop-up shop on Savile Row, the most asked-about item was the Donegal Overcoat . The one most readers came in with (perhaps surprisingly) was the Nubuck Tote . But by far the most popular - to try on, stroke and generally touch - wa...

The new Permanent Style x Cromford shearling coat

During the recent pop-up shop on Savile Row, the most asked-about item was the Donegal Overcoat . The one most readers came in with (perhaps surprisingly) was the Nubuck Tote . But by far the most popular - to try on, s...

Casual clothing - CoatsNovember 26th 2021

Introducing: The Herringbone Donegal Overcoat

October 25th 2021

This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after. The wait is also not over quite yet, though. Due to delays everyone is s...

Introducing: The Herringbone Donegal Overcoat

This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after.  The wait is also not over quite yet, though. ...

CoatsOctober 25th 2021

Combray: Vintage, high-end menswear

October 15th 2021

I find I’m particularly interested in vintage clothes at the moment. That may be because of their inherent character, or the fact it seems more sustainable, or just that I’ve had a lot of clothes over the years, so often the things are ...

Combray: Vintage, high-end menswear

I find I’m particularly interested in vintage clothes at the moment.  That may be because of their inherent character, or the fact it seems more sustainable, or just that I’ve had a lot of clothes over the years, s...

Bags - CoatsOctober 15th 2021

Comfortable yet elegant: A cosy winter combination

October 6th 2021

*Note: The source of the material for the trousers has been corrected, below. It was Zegna denim, not Loro Piana. Still not available though!* We haven’t done a simple outfit post in a while, so let’s talk about this one - worn for a rec...

Comfortable yet elegant: A cosy winter combination

*Note: The source of the material for the trousers has been corrected, below. It was Zegna denim, not Loro Piana. Still not available though!* We haven’t done a simple outfit post in a while, so let’s talk about thi...

Coats - KnitwearOctober 6th 2021

Wax Walker back in stock – and the fit of v...

September 20th 2021

During September and October will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat. The Bridge Coat was restocked a couple of weeks ago, and just over half have so...

Wax Walker back in stock – and the fit of v...

During September and October will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.  The Bridge Coat was restocked a couple of weeks ...

CoatsSeptember 20th 2021

Transforming ends, scraps and waste: Yves Salomon...

May 28th 2021

How far is it possible to make a coat lining with shreds, off-cuts and otherwise wasted pieces of fur? When I made a lining for my M65 field jacket two years ago , the thing that attracted me most was the idea of re-using fur that would otherwise go...

Transforming ends, scraps and waste: Yves Salomon...

How far is it possible to make a coat lining with shreds, off-cuts and otherwise wasted pieces of fur? When I made a lining for my M65 field jacket two years ago , the thing that attracted me most was the idea of re-usi...

CoatsMay 28th 2021

Introducing: The new PS Trench Coat

March 24th 2021

I'm so, so excited to have this trench coat back and available again on the PS store. Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That collar; that length; the pleasure ...

Introducing: The new PS Trench Coat

I'm so, so excited to have this trench coat back and available again on the PS store.  Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That col...

CoatsMarch 24th 2021

The heritage brands of John Simons: Vetra, Dehen,...

February 5th 2021

Last week, I wrote something of an homage to John Simons , the retailer that did so much to bring the Ivy League Look to the UK - and in the process, changed it into something more British and working class. John championed heritage brands long bef...

The heritage brands of John Simons: Vetra, Dehen,...

Last week, I wrote something of an homage to John Simons , the retailer that did so much to bring the Ivy League Look to the UK - and in the process, changed it into something more British and working class.  John cham...

Casual clothing - CoatsFebruary 5th 2021

Designing the Anthology polo coat

January 6th 2021

Last year The Anthology asked me to help design a new polo coat they were going to produce. They’ve only gradually added coats to their bespoke offering, but are now doing so more, as they expand into ready-to-wear. Buzz at The Anthology was ...

Designing the Anthology polo coat

Last year The Anthology asked me to help design a new polo coat they were going to produce. They’ve only gradually added coats to their bespoke offering, but are now doing so more, as they expand into ready-to-wear. ...

CoatsJanuary 6th 2021

The styles of overcoat (and how to design one)

November 6th 2020

Anyone interested in buying or commissioning a new coat will be thinking about styles right now - what they are, what they’re called, what their relative advantages are. In this piece I’m going to set out the basic options, and my brief...

The styles of overcoat (and how to design one)

Anyone interested in buying or commissioning a new coat will be thinking about styles right now - what they are, what they’re called, what their relative advantages are.  In this piece I’m going to set out the basi...

CoatsNovember 6th 2020

Introducing: The Wax Walker

October 28th 2020

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White VC in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe, often with elements that I feel are ...

Introducing: The Wax Walker

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White VC in Manchester.  The aim each time is to realise my version of a classic piece in the male wardrobe, often...

CoatsOctober 28th 2020

Knitwear and necklines – with Ciardi overco...

October 23rd 2020

My love of bespoke overcoats continues unabated: the thing I was most excited about this Autumn was the prospect of wearing them again. It's annoying that, useful as they are (and arguably today, more useful than a bespoke suit) they are limited to...

Knitwear and necklines – with Ciardi overco...

My love of bespoke overcoats continues unabated: the thing I was most excited about this Autumn was the prospect of wearing them again.  It's annoying that, useful as they are (and arguably today, more useful than a be...

CoatsOctober 23rd 2020

Introducing: The new donegal coat

September 23rd 2020

This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it'...

Introducing: The new donegal coat

This is the new Donegal Overcoat - the update on the raglan coat released last year.  The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make ...

CoatsSeptember 23rd 2020

Clutch Cafe: A guide to my favourite brands

September 7th 2020

There is a handful of menswear shops in London that I recommend regularly to friends visiting from abroad. They include Trunk, Connolly, Drake's and Anderson & Sheppard Haberdashery. All boutiques, all founded in the past decade. The most ...

Clutch Cafe: A guide to my favourite brands

There is a handful of menswear shops in London that I recommend regularly to friends visiting from abroad.  They include Trunk, Connolly, Drake's and Anderson & Sheppard Haberdashery. All boutiques, all founded in ...

Casual clothing - CoatsSeptember 7th 2020

The Summer Top Five: Adret, Anglo, Anthology, Con...

July 15th 2020

With stock delayed and most shops closed, there seemed less point in doing our regular Spring/Summer round-up earlier in the year. So here, rather later, is a Summer-targeted piece on items I've tried myself and especially recommend. I've also kept ...

The Summer Top Five: Adret, Anglo, Anthology, Con...

With stock delayed and most shops closed, there seemed less point in doing our regular Spring/Summer round-up earlier in the year. So here, rather later, is a Summer-targeted piece on items I've tried myself and especia...

Casual clothing - CoatsJuly 15th 2020

The complete capsule: Prices, budgets and timelines

July 13th 2020

  Our ‘complete capsule’ article last month went down particularly well with readers. Setting out a concentrated, versatile wardrobe, I think it provided both a good starting point for new readers and a way for older ones to real...

The complete capsule: Prices, budgets and timelines

  Our ‘complete capsule’ article last month went down particularly well with readers. Setting out a concentrated, versatile wardrobe, I think it provided both a good starting point for new readers and a way for ...

Coats - Hanks and scarvesJuly 13th 2020

Introducing: The (brown) reversible Valstarino

June 8th 2020

*Update: Although a couple of sizes have sold out, several customers have bought two jackets in order to compare sizes, and will be returning one. So if your size is sold out, do email [email protected] to receive an alert when it comes bac...

Introducing: The (brown) reversible Valstarino

*Update: Although a couple of sizes have sold out, several customers have bought two jackets in order to compare sizes, and will be returning one. So if your size is sold out, do email [email protected] to rece...

Casual clothing - CoatsJune 8th 2020

Benson & Clegg bespoke – and George VI...

April 27th 2020

Benson & Clegg is not a button shop. I didn’t realise until I went in, earlier this year, quite how much it has gained that reputation. It's partly a result of their own good promotion over the years, but perhaps more significantly be...

Benson & Clegg bespoke – and George VI...

Benson & Clegg is not a button shop.  I didn’t realise until I went in, earlier this year, quite how much it has gained that reputation. It's partly a result of their own good promotion over the years, but perhap...

Coats - SuitsApril 27th 2020

Grey and lilac: Ralph Lauren style, in Cifonelli

February 26th 2020

I’ve been looking at a lot of old Ralph Lauren imagery in recent months. Because of the 50th anniversary, but also because of the Ivy Style talk we did in New York , where everyone admitted some kind of debt to Ralph, and reading In His Own Fa...

Grey and lilac: Ralph Lauren style, in Cifonelli

I’ve been looking at a lot of old Ralph Lauren imagery in recent months. Because of the 50th anniversary, but also because of the Ivy Style talk we did in New York , where everyone admitted some kind of debt to Ralph,...

CoatsFebruary 26th 2020

What makes quality in machine-made clothing?

February 21st 2020

Best investment product: Private White VC Runners up: Alden, Edward Green   What makes one machine-made product better than another? At Permanent Style, the fact we cover mostly smart clothing, and mostly high-end, means handwork is often a...

What makes quality in machine-made clothing?

Best investment product: Private White VC Runners up: Alden, Edward Green   What makes one machine-made product better than another? At Permanent Style, the fact we cover mostly smart clothing, and mostly high-end,...

CoatsFebruary 21st 2020

The style of a belted wrap coat – with Whit...

January 27th 2020

Just before Christmas, I took my belted coat into Whitcomb & Shaftesbury to have it converted into a normal overcoat. As detailed on my original article, this was always a possibility. I began the experiment of a bespoke wrap coat with the...

The style of a belted wrap coat – with Whit...

Just before Christmas, I took my belted coat into Whitcomb & Shaftesbury to have it converted into a normal overcoat.  As detailed on my original article, this was always a possibility.  I began the experiment of ...

CoatsJanuary 27th 2020

Wearing black

January 22nd 2020

Over the past year, I’ve gradually been wearing more black. Readers will have seen that in the recommendation of this Berg & Berg black shirt , for example, and these black cords . It's been particularly pronounced with shoes though, a...

Wearing black

Over the past year, I’ve gradually been wearing more black. Readers will have seen that in the recommendation of this Berg & Berg black shirt , for example, and these black cords . It's been particularly pronounce...

Coats - ShoesJanuary 22nd 2020

Michael Browne bespoke coat: Review

January 8th 2020

Permanent Style prides itself on honest reviews of clothing. Please be reassured that this policy continues in this piece on Michael Browne. Despite the fact that there are basically no negative points. There's just hardly anything bad to say (othe...

Michael Browne bespoke coat: Review

Permanent Style prides itself on honest reviews of clothing.  Please be reassured that this policy continues in this piece on Michael Browne. Despite the fact that there are basically no negative points. There's just h...

CoatsJanuary 8th 2020

Pinnas & Needles alterations

January 6th 2020

Over the past six months I’ve used the Soho workshop Pinnas & Needles for several alterations - from the simple to the complex - and feel I can now fully recommend them. Being able to satisfyingly alter clothing, so it sorts out a pro...

Pinnas & Needles alterations

Over the past six months I’ve used the Soho workshop Pinnas & Needles for several alterations - from the simple to the complex - and feel I can now fully recommend them.  Being able to satisfyingly alter clothing...

Coats - TrousersJanuary 6th 2020

Removable fur lining – from Yves Salomon

December 27th 2019

This fur lining for my vintage field jacket - originally mentioned in January - has finally seen some active wear in recent weeks, as the temperature has dropped. It was cut, made and fixed into the jacket by fur specialists Yves Salomon, using sec...

Removable fur lining – from Yves Salomon

This fur lining for my vintage field jacket - originally mentioned in January - has finally seen some active wear in recent weeks, as the temperature has dropped.  It was cut, made and fixed into the jacket by fur spec...

CoatsDecember 27th 2019