Stoffa the designer Part 2: The clothes

Friday, June 5th 2026
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Last week, I wrote about why Stoffa is my favourite designer brand. They're a designer to the extent that they create less-classic garments, and are design (particularly fabric) led. Yet they also have many of the characteristics that we value on Permanent Style, such as quality, craft and authenticity. 

That was more of an opinion piece. Today I’m going into more product detail, using a try-on session I had with Agyesh (Madan) and Nick (Ragosta) to talk about what makes a few pieces special, and also revealing about Stoffa. 

I hope you find it a useful extension, and nice geeky detail for all you product lovers. Note that the pieces are deliberately from a range of seasons, so some of them aren’t currently online (I’ve linked to the ones that are). But the ones that aren't are available made to order. 

Long-sleeve camp shirt

Taupe wool/silk/linen

This piece is a good example, for me, of the use of made to measure at Stoffa. I love the style of this shirt, and the unique material, but when I tried it on the length was too short and the body too A-line. This is often the case on roomier shirts, as I’m slimmer than average for my chest size, and taller. 

Unlike elsewhere, however, I could have one made to measure and add both a little bit to the length and take in the body. Interestingly, Nick said people actually sometimes have these shortened, because they want a bigger look – they go up a size or two for that really loose, 90s style, but don’t want the length down to their knees. 

It's also interesting that made to measure is being used here not to achieve precision – as you generally do with tailoring – but to create a different style, a different expression of the piece.

Suede popover

Fig suede

This popover is most useful as an illustration of what constitutes Stoffa style. But the materials are revealing too. 

Regular readers will know I have an Hermes popover that I adore. But despite its orange colour, that piece is more classic than this Stoffa version. The Stoffa piece has a larger collar, a deeper opening, no buttons and a blousier fit, combining to make it showier/sexier/more expressive. 

That style goes across the Stoffa range (the knit polos are similar – bigger opening, no buttons) and it’s something you shouldn’t really try and change with made to measure (a mistake I talked about in part one). But it doesn’t mean other pieces won’t be for you - I might not wear the popover, but I would wear the polo for instance, or the shirts, which also have a bigger collar. 

On materials, our conversation revealed a lot of the work and thought process that goes into these. “We wanted the lining to be soft enough to wear against the skin, but also slippy enough to get on and off easily,” said Nick. “You want it breathable, so it doesn’t get too sweaty, and also not too heavy; you can’t use yarn of 200g or more as it ruins the point of having lightweight suede. It took a while to find the right one, but we got there.”

Most brands would just pick a standard lining (I know, I’ve been in those conversations) and they certainly wouldn’t use a wool/silk for the ribbing. 

Double breasted shirt jacket

Chocolate tropical wool

As you’d expect, this is one I found particularly interesting because it was closest to tailoring. Talking to Nick and Agyesh about it, however, they emphasised the shirt side of things, as well as how materials can make two very different versions. 

“We call it a shirt jacket deliberately,” said Nick. “Yes it’s shown in an elegant way, but it’s not that idea you have in your head of a tailored jacket. It has no side panel, no darts, and is completely unlined. It’s made like a shirt.”

And yet, this is the first thing I’d want to have made to measure, because the style is as complicated as a jacket – the length, the volume, where the waist sits. A shirt is an easy thing to tweak remotely, but a jacket is more complicated. Apparently most agree, because most of these shirt-jackets are ordered MTM, in store. 

The second point was that the design is done that way to fully express certain fabrics. A wool is picked because it’s soft and fluffy, whereas a particular wool/silk is chosen because it’s slippy and has a lot of lustre. A lot of the point of the garment is about the fabric, which is not the way round we're used to thinking about things.

This is actually a problem I know readers have when they commission things such as overshirts from tailors. They use tailoring materials, because that’s what’s available, but those materials are not always suited to something completely unstructured. It's an area where design-led brands are nearly always better.

Raglan coat

Anthracite silk/cotton/linen

If a coat isn’t that warm, and it isn’t waterproof, what’s the point? I know it’s a question that readers think (and ask) fairly frequently. The answer I think, as with this coat, is style. During in-between seasons, some people prefer a three-quarter length piece like a field jacket, while others prefer something longer. 

In fact, London is the kind of place where an in-between coat is most useful – where it can be cold in the morning but warm in the afternoon; where you often have to layer; where there is more likely to be brief showers than the storms you get in New York. This week has been rather like that in London actually.

It was also interesting talking to Agyesh about waterproofing, as it’s a nuanced topic that often just gets reduced to ‘Is it waterproof?’. He doesn’t use treatments, but he picks materials that are more water resistant – it makes a big difference if the material is a tighter weave, a slightly brushed finish, wool rather than cotton and so on. Those kinds of things mean the water doesn’t penetrate the material instantly, and so create natural resistance. 

Lastly, I don’t own any of the current pieces above, but I do have several I wear a lot, so for greater context those are:

  • Spread collar shirt in cotton/silk slub (sand with ivory)
  • U-neck vest in cashmere (walnut)
    • Currently available in cotton but not cashmere
  • Field blouson in wool/hemp (sand)
    • Available made to measure in different materials
  • Hooded sweatshirt in cotton terry (bone)
    • No longer offered

They are all pictured below. If anyone has any other questions about these or other pieces, let me know and I can try to answer from this experience, or push them onto Nick and Agyesh. 

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31 Comments
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Max

Finding it interesting that you like it so much Simon. The cloth seem always too leight weight and the cut much too roomy ( I ve never seen such a fit on you) I really have to say that I am not digging their lookbooks. Maybe it was nicer back then and for sure MTO can alter the look but I would never buy a coat like in the images.

Max

Sorry if it sounded a bit rude! Just wanted do understand your view better because I really value your opinion 🙂 Thank you!

Alex

Does Rubato count as a designer brand, applying your definition?

LG

Hi Simon, enjoyable couple pieces on Stoffa and I share your admiration for them. I have one of their reversible blousons in a merino wool and get a lot of wear out of it. They have such a clearly defined aesthetic that I was indeed concerned it wouldn’t work with pieces from any other brand, but actually (as you say) it holds its own when transplanted out of their design world. Probably it helps that I go in for the cold/muted colour palette which they excel at.
I wondered what you thought of their lounge jacket, especially in the summer fabrics? Seems to occupy an interesting medium between chore jacket and cabana shirt, but perhaps in practice it’s more one than the other? Thanks!

Richard

The problem with brands like Stoffa and others is that they get too caught up in the wide loose look that they don’t have a decent core of solid and unremarkable clothing made from their wonderful fabrics. I really wish they made more straight fit RTW washable trousers but almost everything is wide fit. What a shame.

Kristian Georgiev

I believe you can order a straight fit washable chino-style trouser in a wide range of the fabrics you see in their lookbook via MTM (or perhaps you can ask for a stock RTW size). Worth getting in touch.

Nicholas

I have bought Stoffa since they first started coming to London and so can say that although the clothes are elevated, they are not precious. My experience is that they are day to day, hardwearing items. They can also be worn in a normal mix and match way, you don’t have to and indeed would not want to, wear them as they appear in the look-book. I am a short, fat 70 year old and have been stopped in the street, and not just by the police, to complement me on my coat. So has one of my daughters, but then she does model for Harley Davidson.

David

Great miniseries, Simon! Unrelatedly, are there any plans to post about the summer events/trunk show schedules, or about post-May product releases? Or is there a bit of a summer lull? Thanks!

howie

As a larger-sized reader and an optimist I’m imagining a PS/Stoffa collaboration on the beautiful brown popover.

Jason

Great article.

Brian

Hello Simon, thank you for another lovely article. Happy to see these slightly more ”modern” brands featured alongside tailors and shoemakers.I have really enjoyed the P.Johnson and Saman Amel features too.
Slightly off topic: what are your thoughts on the slightly more classic nordic brands like Berg&Berg (Stockholm), Rose&Born (Stockholm) and Schoffa (Helsinki)?

JB

Would love to see some of the pieces you own in photo or video, Simon.
Might be helpful for those who struggle to see them incorporated with more classic pieces too.

PS. I do wish they’d resume trunk shows, badly.

Rhys Williams

Adore both Stoffa and S.E.H Kelly as their design aesthetic is so special and uniquely their own. However both come with sizing intricacies that I suspect owe much to the visual line, with Kelly catering for narrower shoulders and small chests, Stoffa, is usually quite short in top length and arms. But undeniably beautiful.

Georgios

I like the design of Stoffa a lot and the materials must be really high end. The prices are to me very high though and its not a brand that does discount or has every year the same thing so one can save to buy something he really likes. Can anyone suggest a brand with such style without the exceptional quality and the untouchable prices ? They dont need to innovate.

Pietro

Interesting. How long have they been around and how consistent are they? I really used to love the old Drake‘s, but then they broke my heart by becoming basically pleased with themselves lifestyle fan fiction for men who want to cosplay effortless taste. Shame. Maybe I‘m ready to try something new?

jason king

STOFFA clearly takes a huge amount of inspiration from the Giorgio Armani’s ‘80s designs and only really works as a ‘Total Look’.
Today’s market is very different. Every Flaneur worth his salt buys pieces that they can seamlessly integrate into their own style. There would be nothing seamless about a STOFA integration.

joners

hi Simon,
Sorry for digressing but the instagram video of you walking to the Margret Howell sale shop made me google the web site. I could find no sale at all on their website. Is this sale for in person only?

Rags

Is the shirt jacket similar to the Drakes games blazer? Or Alternatively like the Armoury’s three pocket blouson?

I like Stoffa’s fabrics and tempted to get a double breasted version in indigo linen, but I’m not sure of the product’s use case.