Brand: Edward Green

Following our last piece of bespoke tailoring to be analysed in this series – Ferdinando Caraceni in Milan – we now turn to the most famous of the Florentine tailors: Liverano & Liverano. Liverano has rec...

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in ...

Of all the tailoring we have looked at it in this Tailor Styles series, this suit has to be the most dramatic and stylised. The lapels are big. Not just wide but rounded, ending with peaks high up the shoulder. The jacke...

When people talk about an English military cut – the kind of thing that will make you feel like a soldier, stand up straight and give you an air of authority – this is what they mean. Although other Savile Ro...

This is the third in our Finest Tailors series breaking down the styles of the world’s finest tailors. Following on from Richard Anderson and Henry Poole, we now turn to Anderson & Sheppard. Now, Anderson & She...

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, s...

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress like Br...

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of classic mens...

This is the first in a series of videos that we will be doing over the coming months, looking at caring for good clothes.  They will be instructional, but not too technical, and we plan to build them up slowly over ...

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; su...

Although many of our collaborations have taken a while, this has been the hardest and most time-consuming ever. Perhaps because it is so different, and functionality so important. It is a bag and garment carrier in one ...

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming weeks. It ma...

*Check  the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up sho...

Rather a contrast this to Wednesday's post on dressing for hot weather.  But it's good to look ahead to Autumn (God I'm looking forward to it - the coats, the knitwear, the hats!). And it's nice to be able to write ab...

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all.  There are a few things I realise I haven't emphasised s...

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were great...

Finding the right material for odd trousers - those worn with sports jackets rather than suits - is not easy.  The kind of smooth, worsted cloths you're used to wearing as part of a suit are too sleek and formal. Many...

Permanent Style has never been about the numbers.  It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing.  But it's always nice to see t...

The outfit I wore to present our Retailers Symposium last week was a donegal suit made by Dalcuore. I've liked the idea of a tweed suit for while - taking something so rural (as my mother would say, so 'Farmer Giles') a...

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice.  You can read the full article and a short interview here.  I dislike the term 'influencer' - frankly if that's ...

This outfit was used in a piece written recently for Drake's regarding corduroy.  The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and...

Edward Green recently made this video showing step-by-step the stages of making a pair of shoes in the Northampton factory.  I like the lack of pretentiousness to it - others would desaturate the imagery, use slow moti...