Brand: Edward Green

  Having run through the major types of tailoring style in Naples, we’re now onto the smaller variants. For those that might have them, those previous Neapolitan posts were Solito (the modern Neapolitan cut), Ciar...

This outfit, worn on the last Saturday of our pop-up shop, is a good illustration of the kind of clothing that excites me at the moment. It could be defined, perhaps, as casual but luxurious, muted but refined. Casual, ...

In previous installments in this series, we analysed what could be considered the modern Neapolitan style (a Solito jacket) and the traditional one (a Ciardi suit). Next, we look at how different elements of these can be...

In our last installment in this Tailor Styles series, we looked at the modern incarnation of the Neapolitan jacket: light and soft, but also short with a small shoulder. Today’s suit, from Sartoria Ciardi, is the diam...

The next area we move onto in our Style Breakdown series is Naples – which might have more high-end bespoke tailors than anywhere else in the world. Neapolitan tailoring is known for its soft jackets, with light sh...

Following our last piece of bespoke tailoring to be analysed in this series – Ferdinando Caraceni in Milan – we now turn to the most famous of the Florentine tailors: Liverano & Liverano. Liverano has rec...

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in ...

Of all the tailoring we have looked at it in this Tailor Styles series, this suit has to be the most dramatic and stylised. The lapels are big. Not just wide but rounded, ending with peaks high up the shoulder. The jacke...

When people talk about an English military cut – the kind of thing that will make you feel like a soldier, stand up straight and give you an air of authority – this is what they mean. Although other Savile Ro...

This is the third in our Finest Tailors series breaking down the styles of the world’s finest tailors. Following on from Richard Anderson and Henry Poole, we now turn to Anderson & Sheppard. Now, Anderson & She...

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, s...

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress like Br...

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of classic mens...

This is the first in a series of videos that we will be doing over the coming months, looking at caring for good clothes.  They will be instructional, but not too technical, and we plan to build them up slowly over ...

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; su...

Although many of our collaborations have taken a while, this has been the hardest and most time-consuming ever. Perhaps because it is so different, and functionality so important. It is a bag and garment carrier in one ...

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming weeks. It ma...

*Check  the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up sho...

Rather a contrast this to Wednesday's post on dressing for hot weather.  But it's good to look ahead to Autumn (God I'm looking forward to it - the coats, the knitwear, the hats!). And it's nice to be able to write ab...

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all.  There are a few things I realise I haven't emphasised s...

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were great...

Finding the right material for odd trousers - those worn with sports jackets rather than suits - is not easy.  The kind of smooth, worsted cloths you're used to wearing as part of a suit are too sleek and formal. Many...

Permanent Style has never been about the numbers.  It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing.  But it's always nice to see t...