How great things age: Levi’s bespoke jeans

May 18th 2018

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborou...

How great things age: Levi’s bespoke jeans

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborou...

Casual wear - DenimMay 18th 2018

Our Spring/Summer Top 10, 2018

May 2nd 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

Our Spring/Summer Top 10, 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

Accessories - BagsMay 2nd 2018

Combining colours and patterns: How to dress like A...

March 26th 2018

This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress like Br...

Combining colours and patterns: How to dress like A...

This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress like Br...

StyleMarch 26th 2018

Unexpected texture and colour – Denim and linen

March 19th 2018

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of ...

Unexpected texture and colour – Denim and linen

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of ...

Jackets - ShirtsMarch 19th 2018

How to look after your shoes

January 12th 2018

This is the first in a series of videos that we will be doing over the coming months, looking at caring for good clothes. They will be instructional, but not too technical, and we plan to build them up slowly over the ...

How to look after your shoes

This is the first in a series of videos that we will be doing over the coming months, looking at caring for good clothes. They will be instructional, but not too technical, and we plan to build them up slowly over the ...

ShoesJanuary 12th 2018

A casual capsule: The Valstarino jacket three ways

December 21st 2017

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; sue...

A casual capsule: The Valstarino jacket three ways

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; sue...

Casual jackets - Casual wearDecember 21st 2017

Introducing: The Suit-Carrier Holdall

November 9th 2017

Although many of our collaborations have taken a while, this has been the hardest and most time-consuming ever. Perhaps because it is so different, and functionality so important. It is a bag and garment carrier in one ...

Introducing: The Suit-Carrier Holdall

Although many of our collaborations have taken a while, this has been the hardest and most time-consuming ever. Perhaps because it is so different, and functionality so important. It is a bag and garment carrier in one ...

Accessories - BagsNovember 9th 2017

Bespoke commissions – What I should and shoul...

September 20th 2017

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming week...

Bespoke commissions – What I should and shoul...

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming week...

Black tie - JacketsSeptember 20th 2017

Introducing: The Permanent Style trench coat

September 13th 2017

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

Introducing: The Permanent Style trench coat

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

Overcoats - TailoringSeptember 13th 2017

Anglo-Italian denim and Ralph Lauren cardigan

August 18th 2017

Rather a contrast this to Wednesday's post on dressing for hot weather. But it's good to look ahead to Autumn (God I'm looking forward to it - the coats, the knitwear, the hats!). And it's nice to be able to write abou...

Anglo-Italian denim and Ralph Lauren cardigan

Rather a contrast this to Wednesday's post on dressing for hot weather. But it's good to look ahead to Autumn (God I'm looking forward to it - the coats, the knitwear, the hats!). And it's nice to be able to write abou...

Casual wear - DenimAugust 18th 2017

What I pack when I travel

July 19th 2017

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

What I pack when I travel

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

Accessories - BagsJuly 19th 2017

Style Guide – the partners shoot

April 24th 2017

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

Style Guide – the partners shoot

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

Accessories - Casual wearApril 24th 2017

The state of British manufacturing: A debate at Pri...

March 29th 2017

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were g...

The state of British manufacturing: A debate at Pri...

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were g...

March 29th 2017

Cavalry twill for trousers

March 22nd 2017

Finding the right material for odd trousers - those worn with sports jackets rather than suits - is not easy. The kind of smooth, worsted cloths you're used to wearing as part of a suit are too sleek and formal. Many c...

Cavalry twill for trousers

Finding the right material for odd trousers - those worn with sports jackets rather than suits - is not easy. The kind of smooth, worsted cloths you're used to wearing as part of a suit are too sleek and formal. Many c...

Tailoring - TrousersMarch 22nd 2017

482,000 and counting

February 3rd 2017

Permanent Style has never been about the numbers. It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing. But it's always nice to see that...

482,000 and counting

Permanent Style has never been about the numbers. It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing. But it's always nice to see that...

Casual wearFebruary 3rd 2017

Brown in town: Donegal-tweed suit, Dalcuore

January 16th 2017

The outfit I wore to present our Retailers Symposium last week was a donegal suit made by Dalcuore. I've liked the idea of a tweed suit for while - taking something so rural (as my mother would say, so 'Farmer Giles') a...

Brown in town: Donegal-tweed suit, Dalcuore

The outfit I wore to present our Retailers Symposium last week was a donegal suit made by Dalcuore. I've liked the idea of a tweed suit for while - taking something so rural (as my mother would say, so 'Farmer Giles') a...

StyleJanuary 16th 2017

Esquire names me one of the 10 most influential of ...

December 6th 2016

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice. You can read the full article and a short interview here. I dislike the term 'influencer' - frankly if that's how...

Esquire names me one of the 10 most influential of ...

I have been included in a list of the Top 10 most influential men in fashion by Esquire. Which is nice. You can read the full article and a short interview here. I dislike the term 'influencer' - frankly if that's how...

StyleDecember 6th 2016

A pale-grey jacket with green corduroy

November 14th 2016

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

A pale-grey jacket with green corduroy

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

Bags - HatsNovember 14th 2016

Video: Edward Green shoes being made in Northampton

October 11th 2016

Edward Green recently made this video showing step-by-step the stages of making a pair of shoes in the Northampton factory. I like the lack of pretentiousness to it - others would desaturate the imagery, use slow motio...

Video: Edward Green shoes being made in Northampton

Edward Green recently made this video showing step-by-step the stages of making a pair of shoes in the Northampton factory. I like the lack of pretentiousness to it - others would desaturate the imagery, use slow motio...

Oxford - ShoesOctober 11th 2016

Chinos, loafers and a sports jacket (or sweater)

August 29th 2016

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight ...

Chinos, loafers and a sports jacket (or sweater)

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight ...

Casual wear - JacketsAugust 29th 2016

Black suede shoes, and cream knitwear

May 20th 2016

Yesterday's post raised a few questions about other aspects of the outfit - specifically the black suede shoes and cream-coloured cardigan. I think it's interested to discuss both together, for stylistically they have ...

Black suede shoes, and cream knitwear

Yesterday's post raised a few questions about other aspects of the outfit - specifically the black suede shoes and cream-coloured cardigan. I think it's interested to discuss both together, for stylistically they have ...

Casual wear - DerbyMay 20th 2016

The benefits of building a shoe wardrobe – ne...

November 6th 2015

The new Edward Green website launched last week, and it’s very impressive. Unusually for the fashion industry, the site is both attractive and highly functional. The photography and colour palette are lovely, bu...

The benefits of building a shoe wardrobe – ne...

The new Edward Green website launched last week, and it’s very impressive. Unusually for the fashion industry, the site is both attractive and highly functional. The photography and colour palette are lovely, bu...

Derby - OxfordNovember 6th 2015

Edward Green pop-up sale, from Thursday

July 6th 2015

The Edward Green pop-up sale is always a popular one – in fact a reader asked me last week when it was going to be on. I can’t reveal the dates until they are public unfortunately, but they now are. The s...

Edward Green pop-up sale, from Thursday

The Edward Green pop-up sale is always a popular one – in fact a reader asked me last week when it was going to be on. I can’t reveal the dates until they are public unfortunately, but they now are. The s...

July 6th 2015