Permanent Style is the UK authority on classic and luxury menswear. The biggest such site in the country, and one of the largest globally, it receives up to 480,000 page views every month. Founded by professional journalist and editor Simon Crompton, Permanent Style has been listed as one of the best men’s sites in the world by GQ, Esquire, The Times, How to Spend It, The New York Times and many others.
Since its launch in 2007, Permanent Style has grown largely on the back of word-of-mouth recommendations by men looking for real journalism and intelligent advice on style and luxury clothing. Simon’s background and unique access to industry figures have enabled him to assess everything from the best bespoke tailors to the value chain in luxury retail, giving his followers unvarnished reports and in-depth analysis.
The access and experience comes from over a decade of using bespoke makers, visiting factories around the world and interviewing both craftsmen and designers at the world’s leading manufacturers. He is now an industry figure himself, frequently called upon by brands to give them advice on social media and digital communications, as well as a style icon profiled in publications as far apart as Peru, Spain and Japan.
In 2010 Simon began a series of collaborations with favourite makers, leading to unique designs for polo shirts, sweaters, slippers, cufflinks and ties that are offered on Permanent Style in limited runs. In each case, Simon’s aim was to create the perfect garment, often identifying gaps in the brands’ existing range. Several have gone on to become mainstays of those ranges.
Simon is the author of five books to date. Three were produced with publishers: Obsessions: Tailoring (Hardie Grant), Best of British: The stories behind Britain's iconic brands (Prestel) and The Finest Menswear in the World: The craftsmanship of luxury (Thames & Hudson). And two have been self-published: Permanent Style (2015) and The Style Guide (2017).
Our policy on funding
Permanent Style never accepts payment for articles, Instagram posts or any other form of coverage. We believe that is not transparent enough for the reader.
The site is mostly funded through advertising - with again, a strict separation between it and the site’s content.
It also receives income from the products, on the Shop section of the website. Here Permanent Style is acting like any other retailer - designing and buying our own stock. These products are always clearly labelled as ‘collaborations’.
The writers sometimes receive free products or discounts on products. This does not affect coverage of those products, as the reviews of them regularly make clear.
As much as possible, this approach is communicated to brands in advance, so they can engage with the process. The door is also left open for any changes or improvements to the product in the future.
For more on this policy, see post here: 'Are you for sale?'