Permanent Style is the UK authority on classic and luxury menswear. The biggest such site in the country, and one of the largest globally, it receives up to 480,000 page views every month. Founded by professional journalist and editor Simon Crompton, Permanent Style has been listed as one of the best men’s sites in the world by GQ, Esquire, The Times, How to Spend It, The New York Times and many others.
Since its launch in 2007, Permanent Style has grown largely on the back of word-of-mouth recommendations by men looking for real journalism and intelligent advice on style and luxury clothing. Simon’s background and unique access to industry figures have enabled him to assess everything from the best bespoke tailors to the value chain in luxury retail, giving his followers unvarnished reports and in-depth analysis.
The access and experience comes from over a decade of using bespoke makers, visiting factories around the world and interviewing both craftsmen and designers at the world’s leading manufacturers. He is now an industry figure himself, frequently called upon by brands to give them advice on social media and digital communications, as well as a style icon profiled in publications as far apart as Peru, Spain and Japan.
In 2010 Simon began a series of collaborations with favourite makers, leading to unique designs for sweaters, slippers, cufflinks and ties that were offered on Permanent Style in limited runs. In each case, Simon’s aim was to create the perfect garment, often identifying gaps in the brands’ existing range. Several have gone on to become mainstays of those ranges.
In 2013, the entire Permanent Style archive was catalogued into a series of sections that enabled readers to research areas of interest and see related items collected together – turning a popular blog into a permanent reference tool. There is a dedicated 'microsite' on the details of suit cloth, and all the questions Simon has answered over the years on different areas - such as what a man should wear to his wedding - are in one place.
Permanent Style has always been proudly independent, and does not accept any paid-for content on the site. Brands are free to advertise, but this is clearly separated. In an age when a brand can buy exposure on almost any blog or Instagram account, Permanent Style readers value the site's stance and philosophy - if only because it means they can read critical reviews as well as positive ones.
For more on Simon’s background, freelance writing and consultancy work, see his personal website.