Permanent Style is the UK authority on classic and luxury menswear. The biggest such site in the country, and one of the largest globally, it receives up to 300,000 page views every month. Founded by professional journalist and editor Simon Crompton, Permanent Style has been listed as one of the best men’s sites in the world by GQ, The Times, How to Spend It, The New York Times and many others.
Since its launch in 2007, Permanent Style has grown largely on the back of word-of-mouth recommendations by men looking for real journalism and intelligent advice on style and luxury clothing. Simon’s background and unique access to industry figures have enabled him to assess everything from the best bespoke tailors to the value chain in luxury retail, giving his followers unvarnished reports and in-depth analysis.
The access and experience comes from over a decade of using bespoke makers, visiting factories around the world and interviewing both craftsmen and designers at the world’s leading manufacturers. He is now an industry figure himself, frequently called upon by brands to give them advice on social media and digital communications, as well as a style icon profiled in publications as far apart as Spain, Japan, Sweden and Peru.
In 2010 he began a series of collaborations with favourite makers, leading to unique designs for sweaters, slippers, cufflinks and ties that were offered on Permanent Style in limited runs. In each case, Simon’s aim was to create the perfect garment, often identifying gaps in the brands’ existing range. Several have gone on to become mainstays of those ranges.
In 2013, the entire Permanent Style archive was catalogued into a series of sections that enabled readers to research areas of interest and see related items collected together – turning a popular blog into a permanent reference tool. The 13-part series on making Cleverley shoes are now in one place, as are all the questions Simon has answered over the years on what a man should wear to his wedding.
Practical advice is always popular, particularly when it comes with recommendations on both value and style. And as traditional menswear magazines continue to offer nothing but trend-dominated and advertising-driven content, Permanent Style’s following continues to grow.
For more on Simon’s background, freelance writing and consultancy work, see his personal website.