Brand: Rubato

Something that has consistently surprised me over the past year of this horrible pandemic, is the friends - especially in the menswear industry - that have lost some interest in what they wear every day.  I offer no ki...

This is a guest article by Rubato designer Oliver Dannefalk, explaining what the hell he was looking at all the time on his phone. And then showing to everyone. It is a description of how he works, what inspires him, an...

While in Stockholm last month, I spent a morning shopping with Oliver (Dannefalk, above) and Carl (Pers) of Rubato. I was particularly interested to hear their views on vintage shopping, as I knew that both of them used...

So here's the weird thing about Stockholm: nothing is weird. Everything feels normal.  No one wears a mask, and while there’s still social distancing, it's minimal and feels almost like politeness. People do sanitise...

Despite the uncertainty in the world right now - and the economy in particular - it has never been easier to launch a brand. Indeed, I suspect that in the next couple of years most of the new, interesting designs will c...

Connolly I often find there's a lot of anxiety among readers, and consultancy clients, about how to dress smartly without tailoring.  It is, of course, a topic we've addressed many times. But today I'd like to emphasis...

Every day, when I get dressed, there is something new I’m interested in wearing.  Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combina...

    OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perha...

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March.  Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the fi...

Last week Swedish friends Oliver Dannefalk and Carl Pers (below) launched a small collection - mostly knitwear - called Rubato. I t’s tasteful, well-made, and (like many new brands today) fills a particular niche of c...