Four things I learned from the 2026 PS awards

February 13th 2026

The Permanent Style awards are always a fascinating snapshot of where readers are at, whether it’s the new brands they’re into, where they get inspiration, or just which sweater they wear every day. Some of the results can be added up, ...

Four things I learned from the 2026 PS awards

Match in comments:
As far as I am concerned, I ended up getting a Ten C fishtail parka in dark navy instread because I wanted something a bit more practical for when it actually rains (but the slightly shorter length is still a plus for go...

February 13th 2026

My blue period: Packing for a weekend break

December 19th 2025

By Manish Puri. A couple of months ago the stars of friendship aligned for one glorious weekend when two of my dearest London mates - Simon (now residing in South Carolina) and Kevin (now in the Netherlands) - happened to be in New York on the same ...

My blue period: Packing for a weekend break

Match in comments:
Hey, I have a question for Manish if possible. I love the RRL shirt! As it's not a current product, I was wondering if you possibly have the product code from somewhere on the shirt?...

Style - TravelDecember 19th 2025

The pre-owned sale on Saturday – and Zurich...

September 1st 2025

This coming Saturday we will be trying a new type of PS event - a pre-owned clothing sale. Everyone accumulates too many clothes when they love menswear, and finding a way to give them a new, loving home is both useful and responsible. The idea wit...

The pre-owned sale on Saturday – and Zurich...

Match in comments:
Yes I did. The piece was great, but personally I just find that roll necks don't suit me that much unless they're in quite dark colours, so navy or charcoal. They look a little bulky and don't flatter around the face as ...

September 1st 2025

The cream of the crop: My favourite off-white shirts

August 13th 2025

By Manish Puri . Readers might have noticed that I’m quite fond of a light shirt. *Not honest enough. A breakthrough won’t come if you stay in denial* Readers, if I could be any animal I’d be a cat, the cat that got the cream&helli...

The cream of the crop: My favourite off-white shirts

Match in comments:
Haha! Thanks Ted. Would film v digital be a better comparison?...

Casual clothingAugust 13th 2025

A guide to knitted T-shirts

June 13th 2025

By Manish Puri . The only suit you’ll ever need. Five hacks to up your style game. The ultimate summer wardrobe cheat code. These are headlines you’re unlikely to ever see on Permanent Style - and if you do it probably means Hell has fi...

A guide to knitted T-shirts

Match in comments:
I recommend the Filippo De Laurentiis crepe cotton and the Zanone Ice Cotton T-shirts. They are more formal than PS T-shirts but still can be easily worn by themselves. The Zanone is particularly well-suited for wearing ...

Casual clothingJune 13th 2025

Untucked shirts: When and how

May 16th 2025

Readers often ask whether I wear shirts untucked - usually at this time of year, when suddenly an untucked shirt seems delightfully cool. The general answer is no but there are a few exceptions, enough to make it worth writing a full article rather...

Untucked shirts: When and how

Match in comments:
Yes, that's right Ryan. Don't worry, no stupid questions!...

May 16th 2025

My favourite way to wear a denim jacket

May 7th 2025

I’ve never worn denim jackets much. They’ve usually been an occasional item, an experimental alternative to the suede blousons or chore jackets I wear more. I think partly it’s about the styles I associate them with, which is chief...

My favourite way to wear a denim jacket

Match in comments:
Thanks. It's from TWC - The Workers Club. Not sure if they still sell it but it was nice...

Denim - StyleMay 7th 2025

Rubato coming to the PS Showroom

May 2nd 2025

I'm delighted to say that the latest addition to the schedule of brands visiting the Permanent Style showroom is Rubato, who will be here in two weeks, May 15th-17th, Thursday to Saturday. They'll be in the showroom 10am-6pm, presenting Spring/Summe...

Rubato coming to the PS Showroom

Match in comments:
I'm not sure what you're referring to I'm afraid Joners. I'd say their lambswool is similar...

May 2nd 2025

Postcards from Thailand

April 16th 2025

By Manish Puri . There’s a scene in Frasier where Niles is packing some clothes to keep at his girlfriend Daphne’s place, for the morning after the nights he stays over. Daphne, becoming increasingly concerned that she doesn’t have...

Postcards from Thailand

Match in comments:
Hi Manish, on such casual shirts, which fit do you aim for the collar? I am size 15 in neck on my shirts. With this measurment they fit exactly perfect around the neck. How much do you care for shirts like the bigman or ...

Casual clothingApril 16th 2025

Assisi double-breasted navy blazer: Review

February 5th 2025

I’ve settled into a bit of a rhythm with Korean tailors Assisi now. I love their soft-but-elegant style, I trust their fit and execution, and I know their double-breasted in particular is something I wear the hell out of. So my next commissio...

Assisi double-breasted navy blazer: Review

Match in comments:
That material you mean? It's not as normal in brown, but yes it would be good. Look also at wool/silk/linens, and recommendations in the summer jackets guide...

JacketsFebruary 5th 2025

The Permanent Style awards 2025: Results

February 3rd 2025

Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results bel...

The Permanent Style awards 2025: Results

Match in comments:
Hello, Rory. It is sad that I only see your message months later, but I hope you will one day see mine. To put it simply, yes. Take into account that this is a take coming from someone who wants to invest in his clothes,...

February 3rd 2025

Hermes Sac a Depeches: How Great Things Age

November 20th 2024

We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas’s bag; I even prefer the wa...

Hermes Sac a Depeches: How Great Things Age

Match in comments:
I don't, sorry Frankie...

BagsNovember 20th 2024

A tonal exercise in 14 looks

October 7th 2024

One of the things that first attracted me to Rubato as a brand was their style: that particular mix of laid-back Ivy and tonal Scandinavian (ref. our five casual paradigms ). It managed to feel refreshing yet familiar. Style is more important to th...

A tonal exercise in 14 looks

Match in comments:
I don't think a Belgian can straddle those options myself, or if it can it's a little unusual from a style point of view and that has to be something you want. I think you're right that you're going to want two eventuall...

StyleOctober 7th 2024

Belt capsule guide: The basics

September 30th 2024

There’s been a lot more interest in belts with smarter clothing in recent years - something I highlighted and explained my reasoning for in this article . But we’ve never done a ‘wardrobe building’ piece on them, or set out ...

Belt capsule guide: The basics

Match in comments:
No, in a dark colour like that you wouldn't notice much difference from calf leather really...

Belts and walletsSeptember 30th 2024

London pop-up(s)! Details for the two events, plu...

September 27th 2024

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will be in our old space at 20 Sav...

London pop-up(s)! Details for the two events, plu...

Match in comments:
Yes, the dates for all upcoming shows will be announced next week, but ours is looking like April 23-25...

CoatsSeptember 27th 2024

Friday Polos, Linen Overshirts and T-shirts: The ...

July 26th 2024

There are quite a few things to catch up on with regards to PS products, and it feels like readers have quite a few questions too, given the number that have come up in comments. So it might be good to have all of those answered in one place. First,...

Friday Polos, Linen Overshirts and T-shirts: The ...

Match in comments:
I wear lots Joners, and you'll see them around the website in various articles - perhaps search for 'linen overshirt' and you'll see quite a few combinations...

ShirtsJuly 26th 2024

Outfits that define my week: Video with Bucherer

July 19th 2024

The watch company Bucherer recently made a 'Day in the Life' video about me, which they shared on their social media and I've included below. It includes some nice points about Permanent Style - how proud I am of the community it's become over the y...

Outfits that define my week: Video with Bucherer

Match in comments:
I'm not a foodie (Lucas will be able to say more) but I really like it. Nice relaxed atmosphere, good food and cocktails...

StyleJuly 19th 2024

Which office are you? A cold, current 2024 update

May 22nd 2024

The article ‘Which office are you?’ in 2016 was one of the most popular we have ever done on PS. I think largely because it showed clearly how outfits could be adjusted to different levels of formality, at a time when office attire was a...

Which office are you? A cold, current 2024 update

Match in comments:
Yes I'd say so...

Jackets - KnitwearMay 22nd 2024

A vintage shopping day in New York

May 3rd 2024

Recently myself, photographer Alex Natt and Carl and Oliver from Rubato (above) spent a day vintage shopping in New York. It was a lot of fun, and also I think interesting for those that are fairly new to vintage, or can find the process frustrating...

A vintage shopping day in New York

Match in comments:
They all have some, I wouldn't say there was one specialist...

May 3rd 2024

My favourite jeans: Bryceland’s, Rubato, Blackhor...

May 1st 2024

My favourite jeans largely come from brands that make in Japan, using Japanese denim, but that tweak the fit to make it their own. I don’t think it’s any coincidence that they’re also classic-menswear brands, who make or at least a...

My favourite jeans: Bryceland’s, Rubato, Blackhor...

Match in comments:
Hey Jules, Good question. I don't think there's a good formula to use, because part of it is a question of personal style. You'll find it more satisfying and useful in the long term if you sense it by eye. However, bear ...

DenimMay 1st 2024

Wearing black shoes with jeans

April 1st 2024

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more common styling choice. So the ...

Wearing black shoes with jeans

Match in comments:
In that case I could wear either, black would be a little smarter, a little more modern, but both work well See the article on Friday maybe to get a sense of what I mean, comparing that to the outfit I linked to...

StyleApril 1st 2024

Pop-up shops for 2024 – in London and New York

February 28th 2024

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well ...

Pop-up shops for 2024 – in London and New York

Match in comments:
Thank you Max, that's so nice to hear...

February 28th 2024

Layering up for travel: Shawls, cardigans and vests

January 29th 2024

It was effing freezing in Paris two weeks ago: officially minus five, felt like minus ten. I know that’s not extreme if you live in Sweden or North Dakota, but it’s not the kind of weather you’re used to in London, I can tell you. ...

Layering up for travel: Shawls, cardigans and vests

Match in comments:
I made mine with Yves Salomon in London. Their headquarters is in Paris. Most furriers would be able to make something though....

Hanks and scarvesJanuary 29th 2024

Journal article on my children

January 22nd 2024

I wrote a little piece for the Rubato journal this weekend, about how good my children's instinct is for clothing. They nearly always give a good steer, I think because they're both very observant and know me very well. You can read it here. The coa...

Journal article on my children

Match in comments:
No, I took my regular size and it was fine...

January 22nd 2024

Eight outfits I liked at Pitti – and why

January 19th 2024

Pitti Uomo this year felt busier than last, but that was a little deceptive - two of the big buildings were still closed for lack of exhibitors, and more squeezed into the main pavilion. The show’s future still feels a little uncertain. My ti...

Eight outfits I liked at Pitti – and why

Match in comments:
🙏...

StyleJanuary 19th 2024