New shop, outerwear and trousers at Saman Amel
Saman Amel have a new atelier in Stockholm. It’s on the corner: a small, ground floor space with a plate-glass window, worn wood and patinated brass. Inside, though, is all tonal chic. Perfectly positioned lamps and designer chairs. A colour ...
New shop, outerwear and trousers at Saman Amel
Saman Amel have a new atelier in Stockholm. It’s on the corner: a small, ground floor space with a plate-glass window, worn wood and patinated brass. Inside, though, is all tonal chic. Perfectly positioned lamps and...
Which brands do we cover, and why?
Now more than ever, I think it’s important to say what we stand for at Permanent Style. And one of the ways that comes across clearest is our editorial policy: what we cover, and what we don’t. Implicitly, this defines our values. It re...
Which brands do we cover, and why?
Now more than ever, I think it’s important to say what we stand for at Permanent Style. And one of the ways that comes across clearest is our editorial policy: what we cover, and what we don’t. Implicitly, this de...
Postcard from Stockholm
So here's the weird thing about Stockholm: nothing is weird. Everything feels normal. No one wears a mask, and while there’s still social distancing, it's minimal and feels almost like politeness. People do sanitise their hands frequently, an...
Postcard from Stockholm
So here's the weird thing about Stockholm: nothing is weird. Everything feels normal. No one wears a mask, and while there’s still social distancing, it's minimal and feels almost like politeness. People do sanitise...
Casual chic: The art of looking smart without a suit
Connolly I often find there's a lot of anxiety among readers, and consultancy clients, about how to dress smartly without tailoring. It is, of course, a topic we've addressed many times. But today I'd like to emphasise a point that’s often mi...
Casual chic: The art of looking smart without a suit
Connolly I often find there's a lot of anxiety among readers, and consultancy clients, about how to dress smartly without tailoring. It is, of course, a topic we've addressed many times. But today I'd like to emphasis...
Light relief: Jamie’s clothes and style
OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perhaps looking at a few out...
Light relief: Jamie’s clothes and style
OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perha...
The style of a belted wrap coat – with Whit...
Just before Christmas, I took my belted coat into Whitcomb & Shaftesbury to have it converted into a normal overcoat. As detailed on my original article, this was always a possibility. I began the experiment of a bespoke wrap coat with the...
The style of a belted wrap coat – with Whit...
Just before Christmas, I took my belted coat into Whitcomb & Shaftesbury to have it converted into a normal overcoat. As detailed on my original article, this was always a possibility. I began the experiment of ...
The polo shirt under knitwear
I have a particular problem with crewneck sweaters. Although I love them, I find my relatively long neck means they don’t look good without a collar underneath. I need a shirt, rather than just a T-shirt. It’s the reason I sometimes we...
The polo shirt under knitwear
I have a particular problem with crewneck sweaters. Although I love them, I find my relatively long neck means they don’t look good without a collar underneath. I need a shirt, rather than just a T-shirt. It’s t...
Video debate: The future of tailoring, with Saman...
The lack of a coherent dress code in modern offices does not mean men will wear tailoring less. It just means they have more choice. And Saman and Dag find that their customers are both bankers dressing down (not in a suit, but not in a polo either)...
Video debate: The future of tailoring, with Saman...
The lack of a coherent dress code in modern offices does not mean men will wear tailoring less. It just means they have more choice. And Saman and Dag find that their customers are both bankers dressing down (not in a s...
Saman Amel, Licia Luchini, Billy Tannery: Things ...
This is a post rounding up three recent made-to-measure commissions that for different reasons, didn’t quite work out. As ever with the reviews and commentary, all three brands are aware of the issues, and we have already talked about what can...
Saman Amel, Licia Luchini, Billy Tannery: Things ...
This is a post rounding up three recent made-to-measure commissions that for different reasons, didn’t quite work out. As ever with the reviews and commentary, all three brands are aware of the issues, and we have alr...
Saman Amel knitwear: Review
Fit is the most important aspect of clothing. It’s something I’ve always believed and it bears repeating. Quality is perhaps next, and you need style in anything, but fit is criminally ignored by most men - usually in favour of some pres...
Saman Amel knitwear: Review
Fit is the most important aspect of clothing. It’s something I’ve always believed and it bears repeating. Quality is perhaps next, and you need style in anything, but fit is criminally ignored by most men - usually ...
Combining colours and patterns: How to dress like...
This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress like Bruce Boyer (and part ...
Combining colours and patterns: How to dress like...
This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress l...
Saman Amel made-to-measure jacket: Review
It’s so enjoyable writing good reviews. It is valuable to write balanced, semi-critical pieces of course, and this is a core part of Permanent Style. But you always feel very conscious of the effect the criticism will have, and bad even if it&...
Saman Amel made-to-measure jacket: Review
It’s so enjoyable writing good reviews. It is valuable to write balanced, semi-critical pieces of course, and this is a core part of Permanent Style. But you always feel very conscious of the effect the criticism will...
Brands need to talk about product
There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, and should be more in my opini...
Brands need to talk about product
There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...
Saman Amel – Classic tailoring with a moder...
Good trunk shows pick good locations. Not necessarily fancy, but convenient and in a space that shows the product in a good light. This is particularly true with ready-made or made-to-measure brands, where customers are more likely to compare them t...
Saman Amel – Classic tailoring with a moder...
Good trunk shows pick good locations. Not necessarily fancy, but convenient and in a space that shows the product in a good light. This is particularly true with ready-made or made-to-measure brands, where customers are...