Brand: saman amel

The lack of a coherent dress code in modern offices does not mean men will wear tailoring less. It just means they have more choice. And Saman and Dag find that their customers are both bankers dressing down (not in a s...

This is a post rounding up three recent made-to-measure commissions that for different reasons, didn’t quite work out. As ever with the reviews and commentary, all three brands are aware of the issues, and we have alr...

Fit is the most important aspect of clothing. It’s something I’ve always believed and it bears repeating. Quality is perhaps next, and you need style in anything, but fit is criminally ignored by most men - usually ...

This is the latest in my somewhat infrequent series on the style of my favourite people in the menswear industry. For those that want to catch up, the previous instalments have been: Personal style: How to dress like Br...

It’s so enjoyable writing good reviews. It is valuable to write balanced, semi-critical pieces of course, and this is a core part of Permanent Style. But you always feel very conscious of the effect the criticism will...

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...

Good trunk shows pick good locations. Not necessarily fancy, but convenient and in a space that shows the product in a good light. This is particularly true with ready-made or made-to-measure brands, where customers are...