Stoffa the designer Part 2: The clothes

June 5th 2026

Last week, I wrote about why Stoffa is my favourite designer brand. They're a designer to the extent that they create less-classic garments, and are design (particularly fabric) led. Yet they also have many of the characteristics that we value on Pe...

Stoffa the designer Part 2: The clothes

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No, I wouldn't say it was that similar, I'd say it was much more it's own thing. Slightly more exagerrated silhouette than the other two, and generally looser and more flowy. It's worth trying in person if you can...

Coats - JacketsJune 5th 2026

The problem with quarter zips 

May 13th 2026

A shirt collar getting crushed by a quarter zip Recently a few readers have asked about my dislike of quarter-zip (and half-zip) sweaters. This is probably, at least in part, because they've become so popular – both as a finance-office staple ...

The problem with quarter zips 

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Good article. Before I got to " The quarter-zip sweater was originally a piece of sportswear" I already was thinking this. They are actually great as sportswear. I always think they look uncomfortable with a shirt - I ha...

KnitwearMay 13th 2026

Rome: A sartorial city guide

April 17th 2026

The ancient forum, at the heart of Rome By Andrew Borda. Rome is often a first port of call for visitors to Italy, due to its history, beauty and climate. I’ve had the great fortune of spending a lot of time there over the past three years, an...

Rome: A sartorial city guide

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Thanks Andrew. I am conscious that Rome is very big. To give you some context, I love Italy and have been there almost every year for the last 20 years. I am now visiting it several times a year (Naples, Palermo and a bi...

Glasses and jewellery - JacketsApril 17th 2026

Words, Sounds, Colours & Shapes – A su...

November 28th 2025

Words, Sounds, Colours & Shapes is a silly name for a shop, not least because you can never remember it. I’ve been thinking about this article for a couple of weeks now, and I still never get all the right words in the right order. Ho...

Words, Sounds, Colours & Shapes – A su...

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Yes, getting to Japan is the expensive bit! (And indeed, duties and taxes when you import them)...

Casual clothing - KnitwearNovember 28th 2025

Introducing: The Exmoor knitwear

November 17th 2025

The new knitwear style we’re introducing today - the Exmoor - is a slightly thicker version of the Dartmoor knit that has been a PS staple for the past 13 years (thirteen!). The Dartmoor is beautiful, but one question that always came up was w...

Introducing: The Exmoor knitwear

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Want both colours but I tend to buy when I actually want to wear them. (To warm for summer for me) Also to safe on shipping ;)...

KnitwearNovember 17th 2025

Good things at Dunhill

November 10th 2025

I’ve always had a soft spot for Dunhill - in many ways it should be the flag-bearer for British luxury menswear, but there hasn't always been something there for me. Recently, however, things seem to have really improved. I was in the Bourdon ...

Good things at Dunhill

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Great article Simon - great to see recognition for both Dunhill and Holloway (in my opinion a fantastic designer). I loved what he did at Agnona and feel that in a short time, he is positioning Dunhill to become a very p...

Black tie - CoatsNovember 10th 2025

Autumn/Winter highlights – Colbo, Natalino,...

October 29th 2025

A little late this year, but hopefully this year’s A/W highlights has something for everyone - mid to high price, smart and casual, classic and modern. There’s a particular influence from being in New York recently, and a surprising amou...

Autumn/Winter highlights – Colbo, Natalino,...

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My feelings haven't really changed Daniel, I still love it and think it might be the best of that style of cord jacket I've ever tried. The colour is great with blacks, browns, dark jeans. Not quite so good with greys an...

Accessories - Belts and walletsOctober 29th 2025

Why sartorialists should consider Stone Island

October 10th 2025

Stone Island is a brand that I think a lot of readers overlook - I certainly did for a long time. Yet the heritage of ‘form through function’ and reworking traditional clothing is similar to a lot of other brands we cover. You also find ...

Why sartorialists should consider Stone Island

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Another label with "certain" football culture associations is Lyle and Scott., Comedian Ronnie Corbett invariably wore their jumpers complete with logo when he performed his "Ronnie in the chair" pieces in numerous "Two ...

Casual clothing - CoatsOctober 10th 2025

Introducing: The Cashmere Vest

September 26th 2025

I used to have a particular navy vest (or tank top, or sleeveless sweater, depending on where you are) that I wore all the time in my late twenties. It was the perfect thing to put on when I got home, replacing the suit jacket or blazer that I then ...

Introducing: The Cashmere Vest

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Hey Sohan, Sure. One good thing to try is denim and chambray - eg a chambray shirt (so a paler blue) with dark jeans. Also, something like trainers/sneakers, perhaps even in a fun colourway. Wearing it smart is a nice wa...

KnitwearSeptember 26th 2025

Our favourite Ghiaia products – meeting in ...

September 19th 2025

Davide Baroncini of Ghiaia is one of the most stylish men I know, but we hadn’t met in person until this summer in Paris, where Davide was showing out of a top-floor appartment in the city. Meeting hadn’t necessarily been required becau...

Our favourite Ghiaia products – meeting in ...

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No worries, thanks for the reply....

Coats - KnitwearSeptember 19th 2025

Spring/Summer Highlights 2025 – including b...

May 19th 2025

In this edition of our regular seasonal highlights we're doing things a little differently. First, I'm including bespoke commissions for the first time. This is in response to a few readers asking what, if anything, I’m having made, and it ma...

Spring/Summer Highlights 2025 – including b...

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I was not sure where to post this, but for those who want a more casual quarter zip than the Zagora that still fits a tailoring aesthetic, I can highly recommend the 18 East "Collan" zip collared sweatshirt. As with all ...

Bags - ClothMay 19th 2025

Hand-framed cotton crewnecks in stock – wit...

April 2nd 2025

I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them run hot, and it’s a goo...

Hand-framed cotton crewnecks in stock – wit...

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Thanks Bob...

Knitwear - April 2nd 2025

Pre-order open for Cashmere Crewnecks and Rugbys

March 17th 2025

It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only have a certain amount of cloth o...

Pre-order open for Cashmere Crewnecks and Rugbys

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More the DB I think. It's a little more showy, that would be my only caveat, but I prefer it...

KnitwearMarch 17th 2025

A Guide to Shawl-Collar Cardigans

November 11th 2024

By Manish Puri. Unless you’re a complete newcomer to classic menswear (welcome, take a seat wherever you like) you're unlikely to need me preaching to you about the elegance of a shawl-collar cardigan. You’re already a member of the choi...

A Guide to Shawl-Collar Cardigans

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Hi! I’m looking for a shorter cardigan because I’m not the tallest of guys. Apart from the Anderson Sheppard one, which is the shortest? Based on size guides online, it seems that Drake’s has the shortest one with ...

KnitwearNovember 11th 2024

August Special, Besnard, Haversack: Autumn highli...

October 25th 2024

1. Snow Peak Boa Fleece jacket £220, Large If a Permanent Style reader wanted a good fleece - for park wear as much as mountain wear - this Snow Peak one ticks most of the boxes. It’s a nice style, in a good fleece, without any obvious b...

August Special, Besnard, Haversack: Autumn highli...

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Black, but the taupe would be nice and I don't think get dirty over time....

Bags - KnitwearOctober 25th 2024

What I’m looking forward to wearing this winter

September 13th 2024

By Jamie Ferguson. Hey there Permanent Stylers. Longtime contributor, first time writer so go easy on me. Now I may be in the minority here but I LOVE summer dressing. I enjoy the feeling of a cool breeze betwixt my nethers, brazenly unclasping that...

What I’m looking forward to wearing this winter

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And what quality are those shirts in terms of materials? Are they MOP buttons? Hand stitching?...

Jackets - KnitwearSeptember 13th 2024

Which office are you? A cold, current 2024 update

May 22nd 2024

The article ‘Which office are you?’ in 2016 was one of the most popular we have ever done on PS. I think largely because it showed clearly how outfits could be adjusted to different levels of formality, at a time when office attire was a...

Which office are you? A cold, current 2024 update

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Yes I'd say so...

Jackets - KnitwearMay 22nd 2024

Beige, Paris: The best kind of multi-brand shop

May 6th 2024

A lot of music fans don’t see the point of covers albums. They want the originals, not a bunch of copies. But I’ve always liked them, whether it’s Johnny Cash’s American IV or Rage Against The Machine’s Renegades , beca...

Beige, Paris: The best kind of multi-brand shop

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We can certainly look to at some point, PF. It's hard to cover everyone and we would always focus on the ones we liked the style of particularly, but a round-up article or similar on great independent shops in Europe mig...

Bags - Casual clothingMay 6th 2024

Reader profile: Niyi

April 26th 2024

By André Larnyoh I’ve known Niyi for three or four years and he’s always someone I’ve learnt from. His style is eclectic: classic menswear brands alongside contemporary fashion, bursts of colour with subdued tones. Yet someh...

Reader profile: Niyi

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A great example of someone not trying to be anything other than himself...and maybe that's the point of everything....

Coats - KnitwearApril 26th 2024

Introducing: The Speciale hand-framed cotton sweater

March 20th 2024

I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on putting one on as the day cools dow...

Introducing: The Speciale hand-framed cotton sweater

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Ah, sorry Nick I forgot to reply to that one. No, we only restock those once a year, though they are also in the autumn pre-order, so that's a way to secure your size and colour ahead of time...

KnitwearMarch 20th 2024

Pre-order for the Cashmere Crewneck and Cashmere ...

March 13th 2024

The pre-order window for our most popular product last year - the Cashmere Crewneck - and my personal favourite - the Cashmere Rugby - opens today. The point of the pre-order is to make sure no one misses out on them - as some did last year - and t...

Pre-order for the Cashmere Crewneck and Cashmere ...

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I don't, sorry Sam...

KnitwearMarch 13th 2024

Seoul: A menswear shopping guide

December 13th 2023

Earlier this month I visited Seoul, to see some of the tailors I had been intrigued by but mostly seen from afar, and to visit some of the shops and brands. My impression was of a dynamic city – new development, new retail, every shop with a di...

Seoul: A menswear shopping guide

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Just answering my own question re footwear sizing here as a public service as am currently travelling in Seoul. Parlour's friendly staff sadly advised that their entire shoe range (including JM Weston, Alden, C&J) is...

Bags - Belts and walletsDecember 13th 2023

Casual suits with collared knits: A new default

November 10th 2023

I like wearing suits. Not only do I have a lot that I like wearing, but I continue to commission them – not as much as sports jackets, certainly, but consistently. It can be an issue knowing how to wear them without a tie though. I know I have...

Casual suits with collared knits: A new default

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Yes, though they are quite happy to move it a bit...

Knitwear - SuitsNovember 10th 2023

Wythe, Bally, P Johnson: A/W 2023 highlights 

November 3rd 2023

Some old, some new in this year’s round-up of Autumn/Winter products. These articles are a nice way to mention brands on the edge of our radar (Bally) as well as to discuss new releases from favourites that wouldn’t otherwise get a full ...

Wythe, Bally, P Johnson: A/W 2023 highlights 

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Yes. Trees make less of a difference, but I still would if they were worn regularly. Worth a brush down after wear just like suede as well...

Casual clothing - DenimNovember 3rd 2023

Arthur Sleep, Aimé Leon Dore and Acme/Mori: Three...

October 16th 2023

We probably spend a little too much time talking about how great products are on PS (even though we're more critical than most) and not enough talking about ones that didn't work out. Here's a summary of three I've tried recently, which for various ...

Arthur Sleep, Aimé Leon Dore and Acme/Mori: Three...

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Cotton sweaters are near-on essential in the subtropics, or there's nearly no opportunity to wear knitwear....

Knitwear - ShoesOctober 16th 2023