Our favourite Ghiaia products – meeting in Paris

Friday, September 19th 2025
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Davide Baroncini of Ghiaia is one of the most stylish men I know, but we hadn’t met in person until this summer in Paris, where Davide was showing out of a top-floor appartment in the city. 

Meeting hadn’t necessarily been required because Davide’s easygoing style comes across so well in his imagery, particularly his mannequin looks. Those were the focus of a PS article a couple of years ago, where Davide and I talked through a handful of them: what lay behind that down-to-earth style, and what they were based on from his own life. We also connected as fathers and it was in general a lovely conversation.

In person, Davide doesn’t disappoint. Dressed in a simple long-sleeved polo and battered Ghiaia chinos, he looked great, effortless, despite the ravages of the heat. Davide is not the face of the brand in quite the same way as his previous employer - Brunello Cucinelli - but you can see how he could be. And frankly his style is a lot more natural.

Style is the main reason we cover Ghiaia, but some of the products are also lovely. They’re a little expensive, as it's more of a luxury brand running a wholesale model, but there are some real gems in there. One of the main reasons to meet was so we could run through everything and try it.

Below are our favourite pieces we saw. Some, such as the sandals, have been available for a while, but most of the others will be coming out on the Ghiaia site or in their stockists (Mr Porter, FWRD, Shinsagae and Liberty) this winter.

Waxed cotton-canvas trench coat

The yellow raincoat is a classic, but it’s often made in rubberised cottons or more function-driven styles. This waxed cotton is better - the coat immediately feels worn-in, like it’s been hanging on a peg by the front door for years. 

The style is simple and more classic raincoat than a sou’wester: good horn buttons, a belt and epaulettes, but no other details. It’s a big cut, designed to go over everything and cinch in. There's also a hip-length version which is easier to wear style-wise. 

Jeans Shirt 

The Ghiaia shirts generally are more interesting than the knitwear, at least for me. Decent cotton knits are fairly easy to find but well styled casual shirts can be harder. 

The one above is the Jeans Shirt, which apparently is a new Ghiaia piece for this autumn. In a weighty cotton, it has a collar that’s longer than the mainstream but not too much, nice pockets, and a comfortable fit. Reminiscent of the Rubato ‘R’ shirts, it's also less of an overshirt than Ghiaia's other style the Working Shirt

Barracuda cashmere sweater

Having said that in regards to knitwear, the Ghiaia full-zip ribbed knit above was really nice. I generally don’t like full zips as they tend to bulk out around the waist and be surprisingly tight in the neck. But the fit on this one was perfect. 

It’s also a new release for autumn, although just a variation on the existing quarter-zip Davide already does. 

Pescatore leather sandal

I’ve become a bit of a convert to leather fisherman’s sandals since I got a pair from Ralph Lauren Purple Label last year. They’re very cool in hot weather compared to any loafer, but still cover your toes. The key is wearing them with a fairly relaxed outfit elsewhere (at least for me) so they don’t feel too unusual. 

Davide’s version is a nicer last shape than my Ralph ones, which are a little pointy. They’re more comfortable than Grenson, nicer than Church’s, and smarter than Paraboot. I wish the buckle were a little less shiny and branded, but that’s a personal style thing - I dislike brands on the outside of anything.

Among the rest of the Ghiaia range, I wouldn’t personally go for the straightforward cotton or cashmere knits, and the cashmere jogging tops/bottoms are lovely but too luxe for me personally. 

The chinos are good, and the ones Davide was wearing were strong evidence of how well they age. They're a little high and wide, but that’s definitely a category some readers will differ to me on, and the colours are perfect.

In fact that’s one of the main advantages of a brand where you like their taste: you trust the choices on things like colour, even if you can’t see them in person. The yellow cotton Ghiaia knits are the perfect shade for example, and the way they’re combined with denim shirts shows the aesthetic beautifully (below). 

If anyone else has questions about the products, let us know. They’re not easy to see in the UK but Lucas and I have both tried a few, plus Lucas has visited the store in LA. 

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28 Comments
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Richard

Nice article and the Jeans Shirt looks great.

Kent

I loved the yellow jumper but it is a massive £414! I am very tempted by the 100% cotton Mare swimming shorts at £185. They are a much more environmentally friendly and comfortable than those in nylon or polyester.

JMA

Precisely my thoughts regarding the cotton sweater! The light blue denim + yellow combo is very beautiful. I wonder if anyone could recommend a nice alternative, I’d be grateful! That is a hefty price for a cotton sweater. Even though the design is nice, it seems relatively ordinary (not a bad thing, but the price is nothing short of eye-watering). I’d like to receive suggestions of yellow crewnecks like that. Can be without design details and other bells and whistles, as long as it’s not made in a Chinese gulag.

Anonymous

Hi

How did the leather sandals fit please? 😊

Alec

Some of the most inspirational styling in the menswear world right now!

David

Some interesting pieces but I find the totality of the brand to be too contrived. The Cucinelli influence is clear and that’s another brand I consider to be cookie cutter ?I much prefer brands like Anderson & Sheppard and Anglo-Italian. They have more soul and both offer a more realistic quality / value .

Other Aaron

I’m really interested in your view on this David. I’ve heard a few people say similar things in other forums. What do you find contrived? I’ve heard people mention the way the instagram account is run (lots of photos of things other than clothes), but it’s all seemed quite sincere to me (Maybe I’m naive :-S ) The styling always felt really breezy and fun too. I fresh mix of west coast and Italy.

Richard

Hi Simon,
do you personally find black loafers and derbies to be contradictory. given the former is a casual shoe, and if I am not mistaken the latter, was originally meant to be an ‘outdoor’ shoe, for the English landed gentry.
Please correct if I am spouting, historically in correct nonsense.
thanks

Andrew B

I have been considering the Pescatore sandals for a few years now, but never managed to get comfortable with the big buckle. Simon, would you characterise your view on the buckle as something that you would prefer to be different, or a real turn-off for buying the sandals?

John

Any idea why they don’t provide measurements for their sizes on their website considering the prices?

Amon

I really do love Davides work in terms of styling. Ever since I‘ve red the article on here I am hooked. The Fisherman‘s Sandals are growing on me too and I am looking forward to acquiring some soon. Sadly it‘s not easy to find retailers in Europe.
Very much looking forward to see all the new looks in upcoming mannequin shots!
Have a nice weekend

Randall

I own a couple of Ghiaia sweaters but I really look to Davide for styling – going through the brand’s website to see how he’s mixing and matching things. I’ve been to his store a few times – he and his shop are charming.

Rupesh Bhindi

Hi Simon,
Can you see these products in Paris? Are there stockist there who stock Ghiaia products.
Thanks

Rupesh

Ben

Pretty uninspiring throughout, including on Davide himself. There’re far more spirited ways to do easygoing.

Mikkel

Very interesting article on an interesting brand!
Would you wear those sandals with or without socks?

John

Hello Simon I was the London cabbie who mentioned the fisherman sandals and I see you did mention them in previous posts . Keep up the great work. Sorry for interrupting your meeting .

Theodor

Hi! Have you tried on the Cotton Mare Swim Shorts? If so is the quality in fact of the kind that makes them feel less like swim shorts, and more like ordinary shorts? And are they true to size? Thanks in advance.

Theodor

No worries, thanks for the reply.

George

Hello Simon,
I was wondering which colour you think would be more versatile for the pescatore sandal between the darker coffee brown and lighter cognac? I’m leaning towards coffee brown.
Secondly, do you also prefer the shape of the pescatore over Grenson’s fisher sandal? I’ve been considering that as well but I’m on the fence. This is the shoe for reference: https://www.grenson.com/fisher-mens-sandals-in-brown-leather/?setCurrencyId=3&srsltid=AfmBOoo4CQEGDMieAQ6lUztsT22hB0MHZWjBiPfEKDq_1_qpS2ETqCdH#