The slouchy cardigan

June 10th 2022

Most cardigans that classic menswear fans admire fall into one of two camps. First is the cardigan to be worn under a jacket, frequently sleeveless. This is often quite thin, and is practical as an additional layer for warmth. It can look a little ...

The slouchy cardigan

Most cardigans that classic menswear fans admire fall into one of two camps.  First is the cardigan to be worn under a jacket, frequently sleeveless. This is often quite thin, and is practical as an additional layer fo...

Belts and wallets - KnitwearJune 10th 2022

The Spring Top 10: Fun, paper and lavender

April 20th 2022

It’s that time of the year again. Brands have been receiving all the spring clothing they ordered last year, even though they weren’t quite sure whether it would arrive, or be swallowed by an unexpected lockdown. So rejoice, there are n...

The Spring Top 10: Fun, paper and lavender

It’s that time of the year again. Brands have been receiving all the spring clothing they ordered last year, even though they weren’t quite sure whether it would arrive, or be swallowed by an unexpected lockdown.  ...

Casual clothing - CoatsApril 20th 2022

Mohair cardigans and Rubato chinos

April 15th 2022

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week. They’re not exactly the same as the originals, which were a single pleat where this is a fla...

Mohair cardigans and Rubato chinos

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week.  They’re not exactly the same as the originals, which were a single pl...

Knitwear - TrousersApril 15th 2022

Le Vif: A vintage shop like a regular shop

April 11th 2022

Le Vif in Paris is one of the most curated vintage stores around. What do I mean by that? Well, it has a particular view on the clothes it offers - in terms of quality, style and origin. It sells Americana, normally American-made. There’s no...

Le Vif: A vintage shop like a regular shop

Le Vif in Paris is one of the most curated vintage stores around.  What do I mean by that? Well, it has a particular view on the clothes it offers - in terms of quality, style and origin.  It sells Americana, normally...

Knitwear - ShoesApril 11th 2022

The Finest Polo back in stock, with grey, with notes

March 21st 2022

The Finest Polo - the elegant, knitted summer polo shirt - goes on sale again today, with a new mid-grey colour alongside the navy and cream. And I wanted to take the opportunity to talk about the wear and care of it, as there were a few questions b...

The Finest Polo back in stock, with grey, with notes

The Finest Polo - the elegant, knitted summer polo shirt - goes on sale again today, with a new mid-grey colour alongside the navy and cream. And I wanted to take the opportunity to talk about the wear and care of it, a...

KnitwearMarch 21st 2022

The Spring pop-up: Rubato, Bentley’s, Ludov...

March 18th 2022

*Update: I forgot to say that all PS products will be there too! Sorry, forgot to mention that...* I'm delighted to say that the PS Presents pop-up shop will be back in April, in the same space at The Service, on Savile Row. For Rubato it will be th...

The Spring pop-up: Rubato, Bentley’s, Ludov...

*Update: I forgot to say that all PS products will be there too! Sorry, forgot to mention that...* I'm delighted to say that the PS Presents pop-up shop will be back in April, in the same space at The Service, on Savile...

Bags - Belts and walletsMarch 18th 2022

A collared cardigan under a jacket: Ciardi and Co...

March 9th 2022

In recent weeks I’ve been playing around with this button-through cardigan from Colhay’s. Initially I was sceptical as to whether I’d ever wear it tucked in - and afraid it was a little lightweight to wear untucked. The same fear ...

A collared cardigan under a jacket: Ciardi and Co...

In recent weeks I’ve been playing around with this button-through cardigan from Colhay’s.  Initially I was sceptical as to whether I’d ever wear it tucked in - and afraid it was a little lightweight to wear untuc...

Knitwear - StyleMarch 9th 2022

The formality of types of knitwear

March 4th 2022

  There is an outfit I regularly recommend to consultancy clients who have office jobs – professional people – where suits have fallen by the wayside. It comprises a pair of tailored trousers (perhaps flannel), some beau...

The formality of types of knitwear

  There is an outfit I regularly recommend to consultancy clients who have office jobs – professional people – where suits have fallen by the wayside.  It comprises a pair of tailored trousers (perhaps ...

KnitwearMarch 4th 2022

Colours of knitwear: Building a capsule

February 2nd 2022

  As men have been wearing less tailoring in recent years – particularly to work – I’ve been getting more questions about colours of knitwear. Specifically, readers ask what are the most versatile pieces to invest ...

Colours of knitwear: Building a capsule

  As men have been wearing less tailoring in recent years – particularly to work – I’ve been getting more questions about colours of knitwear.  Specifically, readers ask what are the most versatile pi...

KnitwearFebruary 2nd 2022

The Real McCoy’s: Modern authenticity, casual luxury

January 24th 2022

Although I’ve known The Real McCoy’s and been a customer for quite a long time, I’ve never really known the company itself very well. So it was niceduring a recent visit to the new shop in London to interview Emika Tsujimoto - the...

The Real McCoy’s: Modern authenticity, casual luxury

Although I’ve known The Real McCoy’s and been a customer for quite a long time, I’ve never really known the company itself very well.  So it was niceduring a recent visit to the new shop in London to interview Em...

Casual clothing - KnitwearJanuary 24th 2022

Tonal dressing – with new Indulgent Shawl C...

January 21st 2022

Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for your patience, and for ridin...

Tonal dressing – with new Indulgent Shawl C...

Our Indulgent Shawl Cardigan doesn’t need much introduction.  Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for y...

Knitwear - ShoesJanuary 21st 2022

Perro: The collection tried and reviewed

January 10th 2022

I don’t think Per and Rock (below) will mind me saying that when I first saw the products and looks coming from their new brand, Perro , they didn’t have a big impact on me. The two of them - previously at menswear shops Linnegatan 2 an...

Perro: The collection tried and reviewed

I don’t think Per and Rock (below) will mind me saying that when I first saw the products and looks coming from their new brand, Perro , they didn’t have a big impact on me.  The two of them - previously at menswea...

Casual clothing - KnitwearJanuary 10th 2022

The guide to Shetland sweaters: Part two, brands

December 15th 2021

By Manish Puri "In part one of this guide, we discussed the general styles and constructions of Shetland jumpers, which I hope helped provide context for which jumper is right for you and why. Now that you’ve eaten your metaphorical vegetables...

The guide to Shetland sweaters: Part two, brands

By Manish Puri "In part one of this guide, we discussed the general styles and constructions of Shetland jumpers, which I hope helped provide context for which jumper is right for you and why. Now that you’ve eaten yo...

KnitwearDecember 15th 2021

The guide to Shetland sweaters: Part one

December 13th 2021

By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many of the brands on Permanent St...

The guide to Shetland sweaters: Part one

By Manish Puri "With winter finally here, one of the items I’m most enjoying getting reacquainted with is the Shetland jumper - ceaselessly stylish, resolutely practical, and keenly priced. For those reasons, many of ...

KnitwearDecember 13th 2021

Introducing: The Cashmere Rugby

December 8th 2021

*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new shearling colour , there was a r...

Introducing: The Cashmere Rugby

*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new sh...

KnitwearDecember 8th 2021

Why does good knitwear pill?

November 22nd 2021

  Nobody wants pilling, so if your jumper pills it must be a sign of poor quality, right? Not necessarily. Finer, more luxurious knitwear is more delicate and takes more looking after. If you don’t care for it, it might pill more t...

Why does good knitwear pill?

  Nobody wants pilling, so if your jumper pills it must be a sign of poor quality, right? Not necessarily. Finer, more luxurious knitwear is more delicate and takes more looking after. If you don’t care for it...

KnitwearNovember 22nd 2021

Repair, recycle and de-pill knitwear: Cashmere Ci...

November 8th 2021

One of the good things about writing about caring for clothes, is that it spurs me to be better at it myself. I’m not too bad at most things, by the standards of Permanent Style. I brush and put cream on my shoes; I steam and brush my suits (...

Repair, recycle and de-pill knitwear: Cashmere Ci...

One of the good things about writing about caring for clothes, is that it spurs me to be better at it myself.  I’m not too bad at most things, by the standards of Permanent Style. I brush and put cream on my shoes; I...

KnitwearNovember 8th 2021

The guide to knitwear fibre: Wool, cashmere and c...

October 18th 2021

  One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In our first chapter of...

The guide to knitwear fibre: Wool, cashmere and c...

  One sweater says lambswool, the other says merino. What does that mean? What’s the difference? This cashmere sweater costs £30; this other one costs £300. Can they really be made of the same thing? In our firs...

KnitwearOctober 18th 2021

Autumn/Winter Top 10: Wax, Ivy and secateurs

October 11th 2021

This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too. I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily because men still don’t ...

Autumn/Winter Top 10: Wax, Ivy and secateurs

This year’s A/W Top 10 list includes a sprinkling of new names, but a lot of familiar ones too.  I don’t think this is unexpected or unwelcome. The world of classic, crafted menswear is not large, primarily because...

Casual clothing - DenimOctober 11th 2021

Comfortable yet elegant: A cosy winter combination

October 6th 2021

*Note: The source of the material for the trousers has been corrected, below. It was Zegna denim, not Loro Piana. Still not available though!* We haven’t done a simple outfit post in a while, so let’s talk about this one - worn for a rec...

Comfortable yet elegant: A cosy winter combination

*Note: The source of the material for the trousers has been corrected, below. It was Zegna denim, not Loro Piana. Still not available though!* We haven’t done a simple outfit post in a while, so let’s talk about thi...

Coats - KnitwearOctober 6th 2021

What would I buy from Massimo Dutti?

September 1st 2021

When is it worth buying the best possible quality, and when can you economise? This, of course, was part of the subject of my book The Finest Menswear in the World , which examined what constitutes ‘quality’ in various categories of clo...

What would I buy from Massimo Dutti?

When is it worth buying the best possible quality, and when can you economise?  This, of course, was part of the subject of my book The Finest Menswear in the World , which examined what constitutes ‘quality’ in va...

Denim - KnitwearSeptember 1st 2021

The guide to types of knitwear: Gauge, end and ply

August 27th 2021

  As men start to dress more casually, knitwear is becoming ever more important. It’s more often the top layer of an outfit, and so holds greater responsibility to both flatter the wearer and reflect their style. It deserves proper...

The guide to types of knitwear: Gauge, end and ply

  As men start to dress more casually, knitwear is becoming ever more important. It’s more often the top layer of an outfit, and so holds greater responsibility to both flatter the wearer and reflect their sty...

KnitwearAugust 27th 2021

Desert boots (and knitwear, and bespoke) at Anglo...

June 4th 2021

Somehow, Jake and Anglo-Italian manage to keep relatively under the radar here in the UK, despite being one of the few classic-menswear shops keeping that spirit relevant. Perhaps it’s because they don’t actively seek out mainstream cov...

Desert boots (and knitwear, and bespoke) at Anglo...

Somehow, Jake and Anglo-Italian manage to keep relatively under the radar here in the UK, despite being one of the few classic-menswear shops keeping that spirit relevant.  Perhaps it’s because they don’t actively ...

Knitwear - ShoesJune 4th 2021

Introducing: The Finest Polo

May 19th 2021

This knitted polo we’re launching on the PS Shop today is in some ways just a short-sleeved version of the Dartmoor. It has the same finest-in-the-world make (hence the name), the same reinforced collar, and the same top-end merino. It is also...

Introducing: The Finest Polo

This knitted polo we’re launching on the PS Shop today is in some ways just a short-sleeved version of the Dartmoor. It has the same finest-in-the-world make (hence the name), the same reinforced collar, and the same ...

KnitwearMay 19th 2021

Rubato officer’s chinos: Review

May 14th 2021

I've come to really like these Rubato chinos, but it’s worth saying from the outset that they're not the originals. I had them narrowed after a few weeks, as I found the leg too wide. The change was mostly in the thigh, which went from 33.5cm...

Rubato officer’s chinos: Review

I've come to really like these Rubato chinos, but it’s worth saying from the outset that they're not the originals.  I had them narrowed after a few weeks, as I found the leg too wide. The change was mostly in the th...

Knitwear - TrousersMay 14th 2021