New York: A menswear shopping guide

May 27th 2024

  New York is a strange town for menswear. It doesn’t have the same traditional shops as Europe and bespoke is substantially undermined by visitors from Savile Row. If there is a tradition, it’s for value and department stores: l...

New York: A menswear shopping guide

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Thank you so very much....

May 27th 2024

How does Paris compare to Pitti? Pendleton, Frizm...

March 15th 2024

Boots on display at Viberg, at Man/Woman; above, Welcome Edition This past January, after Pitti, I went to see the equivalent shows in Paris for the first time. I’d never been before and was interested to see how it compared to Pitti in terms ...

How does Paris compare to Pitti? Pendleton, Frizm...

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No, sorry Avi...

Bags - Casual clothingMarch 15th 2024

What colour theory can teach you about clothing

January 10th 2024

by Philipp Fröhlich Between 1966 and 1970, Barnett Newman, a prominent figure in abstract expressionism, painted four versions of a painting he called ‘Who's Afraid of Red, Yellow and Blue’ (above). I assume Newman foresaw the intim...

What colour theory can teach you about clothing

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My rule is akin to the doctors' oath to "first do no harm". In other words, with an outfit, avoid major blunders and you have done 90% of what's needed. If a tie is dramatic in pattern, the shirt and jacket must be subdu...

StyleJanuary 10th 2024

Should you buy a copy? What’s the harm?

September 13th 2023

A few weeks ago, a reader asked my opinion on a pair of suede boots that were clearly a copy of the popular Open Walk from Loro Piana . That soft, unlaced chukka has become so widespread in a few short years that some don’t even recognise them...

Should you buy a copy? What’s the harm?

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Well I'd argue there's another point on top of this one to make. Quality. Recently, my wife needed a pair of new shoes. She previously had both a pair of Clark's, and a pair of "More expansive brand" (to respect anonymit...

September 13th 2023

If you only owned five pieces of knitwear: A caps...

September 8th 2023

  I’ve had a few requests over the years to do one of these, our wardrobe-building guides , about knitwear. One of the challenges of doing so is that very little is right or wrong, and a lot is personal. Still, there are some help...

If you only owned five pieces of knitwear: A caps...

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I really like sleeveless mainly because if wearing a jacket or coat one can start to feel a bit like a teddy bear with the arms being so wrapped up. It’s why I like buttons as well: easy to be closed or open. Completel...

KnitwearSeptember 8th 2023

Reader Profile: Jeff

April 14th 2023

Jeff Hilliard is Director of Limited Editions at Hodinkee, the watch magazine/empire in New York. But he used to work at The Armoury, until 2017, and then did two years at Mr Porter. So while not strictly working in menswear today, he is certainly m...

Reader Profile: Jeff

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Thank you for the answer. I wanted to ask this question as well after reading the article, but thankfully, Magnus already asked the question....

Style - WatchesApril 14th 2023

Wearing pink: Tips and combinations

March 6th 2023

By Manish Puri “That was the day I learned how dangerous a color can be. That a boy could be knocked off that shade and made to reckon his trespass. Even if color is nothing but what the light reveals, that nothing has laws, and a boy on a pin...

Wearing pink: Tips and combinations

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Hi Daniel! Yes, it was the Connolly’s one I write about here: https://www.permanentstyle.com/2021/12/the-guide-to-shetland-sweaters-part-two-brands.html Still available in smaller sizes! I’d certainly recommend it ha...

StyleMarch 6th 2023

Christmas gift list 2022: Towelling, tooling and ...

December 7th 2022

1 Double-breasted towelling robe Anderson & Sheppard, £395 The sartorial design of this robe from Anderson & Sheppard is so satisfying. It basically has ulster-coat lapels, with one buttoning under the chin when the collar is u...

Christmas gift list 2022: Towelling, tooling and ...

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I think the off-white x beige is the best yes, even with those trousers...

Bags - Belts and walletsDecember 7th 2022

Reader profile: David

September 24th 2021

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's wort...

Reader profile: David

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I know i am sounding like a broken record but the reader profile..another well dressed young man....keep it up!!!! Peace...

September 24th 2021

A Sustainability Framework: Stoffa and Permanent ...

September 15th 2021

Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability. Today’s article is our first step. It sets out a definition of sustainability, and then a framework of ...

A Sustainability Framework: Stoffa and Permanent ...

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Hey Anders, Thanks for raising it, I hadn't heard about it no. I'd be sceptical about how much information the site has to be honest. Very little will be publicly available, particularly for a lot of the menswear compani...

September 15th 2021

Reader profile: Manish

August 23rd 2021

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do. I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it. So one of the nice things ab...

Reader profile: Manish

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Are those Crockett & Jones Harvard loafers in Dark Brown suede?...

WatchesAugust 23rd 2021

Review: Stoffa ribbed polo (and vintage knitwear ...

March 17th 2021

Reviewing this jumper from Stoffa is a good opportunity to discuss the current trend of knitwear being cut shorter and wider, in something of a vintage style. The way knitwear is usually designed to work, the ribbing at the bottom sits on top of th...

Review: Stoffa ribbed polo (and vintage knitwear ...

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I sized up slightly, because they are quite slim....

KnitwearMarch 17th 2021

How clothing kept me sane

February 1st 2021

Something that has consistently surprised me over the past year of this horrible pandemic, is the friends - especially in the menswear industry - that have lost some interest in what they wear every day. I offer no kind of opinion on that choice, a...

How clothing kept me sane

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Good article but then again I find all of them enjoyable..enjoy your day.......

February 1st 2021

Lockdown looks: What I really wore at home

June 19th 2020

Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...

Lockdown looks: What I really wore at home

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It's hard sometimes to quantify precisely, because of the combination of gauge and ply - the gauge meaning it might be chunky hard but it's more loosely put together. Our shawl is a little like that....

StyleJune 19th 2020

Light relief: Jamie’s clothes and style

April 8th 2020

  OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perhaps looking at a few out...

Light relief: Jamie’s clothes and style

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Cheers Tim, good to know always...

StyleApril 8th 2020

Stoffa made-to-measure trousers: Review

June 3rd 2019

Tailored cotton trousers are, in my experience, an absolute bastard to get right. I had my first pair made with Anderson & Sheppard seven years ago. The colour was perfect (a light stone grey), as was the cut. But they always felt like old m...

Stoffa made-to-measure trousers: Review

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That looks like a pretty simple make and a little slim for me, but it is a chino and won't look that old-mannish, depending on how you wear it of course...

TrousersJune 3rd 2019

Best Brand 2018: Drake’s (or, how to expand...

January 29th 2018

  Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ago. People can like b...

Best Brand 2018: Drake’s (or, how to expand...

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I'm not sure on which ones are made where to be honest Malcolm. It has varied a bit. The Portugal ones I've seen and talked to other readers about haven't had as nice a collar and had more variation/shrinkage...

January 29th 2018

Reflections on bespoke: Stoffa, Richard James, Ca...

January 1st 2018

One thing readers asked for in our 'We are 10' post was more reflections on bespoke pieces. When covering bespoke, I tend to write both an initial piece giving the background and approach of the maker, and then a fuller review when the piece is read...

Reflections on bespoke: Stoffa, Richard James, Ca...

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I never did a full piece on it I'm afraid. But those trousers were in heavy Pardessus cloth that Holland & Sherry no longer sells, made by Elia Caliendo. The shirt is in Everyday Denim made by Luca Avitabile, and the sho...

Casual clothing - JacketsJanuary 1st 2018

Brands need to talk about product

December 29th 2017

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, and should be more in my opini...

Brands need to talk about product

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Well, my main point was, that the quality is often not there. I don't have an issue with paying a premium price for a premium product, but I won't pay it for an average or even below average product. Here's an example: R...

December 29th 2017

Stoffa suede flight jacket – Review

June 9th 2017

Readers will be familiar with how excited I was about trying Stoffa - the made-to-measure company run by ex-Isaia man Agyesh Madan - now he is doing trunk shows in London. Agyesh's aesthetic is beautiful, simple and modern, with jackets and trouser...

Stoffa suede flight jacket – Review

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Strange, in the earlier days of their trunk shows I’m pretty sure they offered flight jackets in a cavalry twill, linen and their own boucle type cloth....

Casual clothingJune 9th 2017

Marcus Malmborg: Eidos made-to-measure in London

May 29th 2017

This week, Thursday June 1st to Saturday 3rd, both Agyesh of Stoffa and Marcus Malmborg for Eidos will be back in London. I’ve written previously about the wonderful colours and design sense of Stoffa, but not about Mr Malmborg (above). Marcus...

Marcus Malmborg: Eidos made-to-measure in London

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Unfortunately I have to add that my own experience with Mr Marcus Malmborg is not a good one. At best I could describe his customer service skills as very poor, and at worst he is possibly dishonest. I would advise again...

Jackets - SuitsMay 29th 2017

Skoaktiebolaget and Stoffa in How To Spend It

April 15th 2017

He looks pretty suave doesn't he? Got a good lean on. Patrick at Swedish shoe shop Skoaktiebolaget recently posed for an article of mine, above, in How To Spend It magazine. (A supplement of the Financial Times, and arguably the top luxury publicat...

Skoaktiebolaget and Stoffa in How To Spend It

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Hi Simon, Have you considered writing for publications like Gay Times or Attitude? Both publications are aimed mainly at men and could increase your audience (and income). Best regards Joel...

Casual clothing - ShoesApril 15th 2017

Stòffa: Beautiful, refined, made-to-measure (and ...

March 15th 2017

Last week, Agyesh Madan of Stòffa visited London for the first time, in a trunk show alongside Marcus Malmborg (Swedish agent for Eidos made-to-measure, among other things). Eidos is more of a known entity, and we will cover the service more ...

Stòffa: Beautiful, refined, made-to-measure (and ...

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I can't remember seeing that shade in person. If it is any lighter than that, it wouldn't look great with grey trousers, which is a bit of a limitation. In the image it does just about, but also with particular things el...

Bags - Casual clothingMarch 15th 2017