Introducing: The Permanent Style trench coat

September 13th 2017

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

Introducing: The Permanent Style trench coat

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

Overcoats - TailoringSeptember 13th 2017

Special order for Friday Polos ends tomorrow

July 11th 2017

The two-week period for placing special orders of our Friday Polos ends tomorrow. So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by mi...

Special order for Friday Polos ends tomorrow

The two-week period for placing special orders of our Friday Polos ends tomorrow. So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by mi...

July 11th 2017

Baudoin & Lange sagans – my colour

July 7th 2017

For the past year - ever since they were first launched here on Permanent Style - I have been wearing Sagans by Baudoin & Lange regularly and consistently. But it has only been in the past few weeks, as the tempera...

Baudoin & Lange sagans – my colour

For the past year - ever since they were first launched here on Permanent Style - I have been wearing Sagans by Baudoin & Lange regularly and consistently. But it has only been in the past few weeks, as the tempera...

Loafer - ShoesJuly 7th 2017

Special order of Friday Polos – including XS ...

June 28th 2017

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th. This is primarily to give readers that require an XS or XXL the...

Special order of Friday Polos – including XS ...

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th. This is primarily to give readers that require an XS or XXL the...

June 28th 2017

Short-sleeve Friday Polos are back!

May 17th 2017

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style shop...

Short-sleeve Friday Polos are back!

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style shop...

May 17th 2017

‘The Style Guide’ to launch at Fenwick ...

March 23rd 2017

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. ...

‘The Style Guide’ to launch at Fenwick ...

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. ...

StyleMarch 23rd 2017

Friday Polo and Finest Knitwear update

March 21st 2017

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos. Stock is running short, with just 28 pieces left and crewneck the most popula...

Friday Polo and Finest Knitwear update

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos. Stock is running short, with just 28 pieces left and crewneck the most popula...

Casual wear - KnitwearMarch 21st 2017

The Finest Knitwear – now available online

March 13th 2017

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we sti...

The Finest Knitwear – now available online

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we sti...

March 13th 2017

Savile Row pop-up shop: The opening party

March 2nd 2017

There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

Savile Row pop-up shop: The opening party

There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

March 2nd 2017

We’re open!

February 24th 2017

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

We’re open!

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

February 24th 2017

Introducing: The Finest Knitwear

February 22nd 2017

Although some Permanent Style collaborations have been rather esoteric (purple slippers anyone?), the most satisfying have always been those that go on to become wardrobe staples. Our next - available exclusively in the...

Introducing: The Finest Knitwear

Although some Permanent Style collaborations have been rather esoteric (purple slippers anyone?), the most satisfying have always been those that go on to become wardrobe staples. Our next - available exclusively in the...

Casual wear - KnitwearFebruary 22nd 2017

Well this is exciting

February 2nd 2017

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row...

Well this is exciting

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row...

February 2nd 2017

The PS square scarf is back! (With new colours and ...

December 7th 2016

The Permanent Style scarves that we introduced last winter are in stock again in two new colours, and available to buy from the Begg & Co site now. The two colours are grey and green - the grey is pictured above, ...

The PS square scarf is back! (With new colours and ...

The Permanent Style scarves that we introduced last winter are in stock again in two new colours, and available to buy from the Begg & Co site now. The two colours are grey and green - the grey is pictured above, ...

Accessories - ScarvesDecember 7th 2016

Combining smart and casual clothing

July 18th 2016

One of the central themes of Permanent Style over the past nine years has been the desire to make tailoring relevant to a new generation. To explore the ways in which the suit or jacket can transition from formal busine...

Combining smart and casual clothing

One of the central themes of Permanent Style over the past nine years has been the desire to make tailoring relevant to a new generation. To explore the ways in which the suit or jacket can transition from formal busine...

Casual wear - HandkerchiefsJuly 18th 2016

Introducing: The short-sleeved Friday Polo

July 13th 2016

* For stock availability, please check the Shop page of the website* A new iteration of our Friday Polo is available from today on the Permanent Style shop: a short-sleeved model for the summer. It is made in the same ...

Introducing: The short-sleeved Friday Polo

* For stock availability, please check the Shop page of the website* A new iteration of our Friday Polo is available from today on the Permanent Style shop: a short-sleeved model for the summer. It is made in the same ...

PolosJuly 13th 2016

My 10 style commandments

May 5th 2016

My old friend Christian Barker – ex-Rake editor and general good egg – has a new project documenting some of the 10 style commandments of his famous friends and stylists. He published my thoughts today, a...

My 10 style commandments

My old friend Christian Barker – ex-Rake editor and general good egg – has a new project documenting some of the 10 style commandments of his famous friends and stylists. He published my thoughts today, a...

StyleMay 5th 2016

Permanent Style square – 50 left

November 30th 2015

A quick reminder that our Permanent Style squares – unique, stylish, luxurious, and pictured above – are still available. So far just over half have been sold, and there is stock available in both the navy...

Permanent Style square – 50 left

A quick reminder that our Permanent Style squares – unique, stylish, luxurious, and pictured above – are still available. So far just over half have been sold, and there is stock available in both the navy...

November 30th 2015

Best of British: Buy your personalised copy

November 26th 2015

My third book this year, published by Prestel and in bookstores worldwide, is now available. It is called Best of British: The Stories Behind Britain’s Iconic Brands. The book covers 14 British manufacturers tha...

Best of British: Buy your personalised copy

My third book this year, published by Prestel and in bookstores worldwide, is now available. It is called Best of British: The Stories Behind Britain’s Iconic Brands. The book covers 14 British manufacturers tha...

November 26th 2015

The 10 Most Rakish Men

November 16th 2015

Nice to be included in The Rake Japan’s list of the 10 most Rakish men in the world, and alongside some lovely company. As ever, the Japan arm of the magazine is particularly geeky, and concentrated on accessor...

The 10 Most Rakish Men

Nice to be included in The Rake Japan’s list of the 10 most Rakish men in the world, and alongside some lovely company. As ever, the Japan arm of the magazine is particularly geeky, and concentrated on accessor...

November 16th 2015

Launch party in Stockholm

October 15th 2015

Next week in Stockholm, Plaza Uomo magazine is holding an event to launch my book ‘ The Finest Menswear in the World‘. There will be an interview on stage, book signings afterwards, and some coverage to feed...

Launch party in Stockholm

Next week in Stockholm, Plaza Uomo magazine is holding an event to launch my book ‘ The Finest Menswear in the World‘. There will be an interview on stage, book signings afterwards, and some coverage to feed...

October 15th 2015

Wearing a jacket and jeans

October 12th 2015

If there is one question men ask more than any other, it is how to wear a jacket with jeans. Behind this usually lies a desire to dress up an outfit without appearing too up-tight. Friends in the creative or digital i...

Wearing a jacket and jeans

If there is one question men ask more than any other, it is how to wear a jacket with jeans. Behind this usually lies a desire to dress up an outfit without appearing too up-tight. Friends in the creative or digital i...

Casual jackets - Casual wearOctober 12th 2015

Launch party: The Finest Menswear in the World

September 18th 2015

It was lovely to see so many people on Wednesday night at our launch party for The Finest Menswear in the World. Nearly everyone made it, despite the torrential rain, the taxi strikes and the underground closures. Cl...

Launch party: The Finest Menswear in the World

It was lovely to see so many people on Wednesday night at our launch party for The Finest Menswear in the World. Nearly everyone made it, despite the torrential rain, the taxi strikes and the underground closures. Cl...

September 18th 2015

Permanent Style 2015 launch at Globe-Trotter

June 30th 2015

A few Instagram shots from our party at Globe-Trotter last week, where we presented our Permanent Style 2015 book to readers and many of the brands included. The party was held on the lovely first floor of the Globe-T...

Permanent Style 2015 launch at Globe-Trotter

A few Instagram shots from our party at Globe-Trotter last week, where we presented our Permanent Style 2015 book to readers and many of the brands included. The party was held on the lovely first floor of the Globe-T...

June 30th 2015

Permanent Style launch party – London!

June 9th 2015

We are holding a launch party for our Permanent Style 2015 book in London – and it would be great to have as many of you there as possible. The event will take place on Thursday June 25 on the first floor of th...

Permanent Style launch party – London!

We are holding a launch party for our Permanent Style 2015 book in London – and it would be great to have as many of you there as possible. The event will take place on Thursday June 25 on the first floor of th...

June 9th 2015

Short video from Vitale Barberis event in Milan

June 5th 2015

A nice little video here from our launch event in Milan for the Permanent Style 2015 book. Not much substance I’m afraid – more a promotional sting than anything else – but there are some nice shots o...

Short video from Vitale Barberis event in Milan

A nice little video here from our launch event in Milan for the Permanent Style 2015 book. Not much substance I’m afraid – more a promotional sting than anything else – but there are some nice shots o...

June 5th 2015

Permanent Style 2015 – on Instagram

May 26th 2015

                                            One of the lovely things about our Permanent Style 2015 book has b...

Permanent Style 2015 – on Instagram

                                            One of the lovely things about our Permanent Style 2015 book has b...

May 26th 2015

The Gathering craft dinner: The video

May 20th 2015

What a lovely evening. Food, laughter, and some damned serious discussions about cufflink manufacturing and soft-shouldered tailoring. I love serious discussions at dinner. The film of our Gathering dinner last month, ...

The Gathering craft dinner: The video

What a lovely evening. Food, laughter, and some damned serious discussions about cufflink manufacturing and soft-shouldered tailoring. I love serious discussions at dinner. The film of our Gathering dinner last month, ...

May 20th 2015

Book launch at Brio, Beijing

May 13th 2015

In the past week I have been in Hong Kong, Beijing and Shanghai – the images here are from the Beijing launch of our Permanent Style 2015 book at the menswear store Brio. George at Brio put on a nice display for ...

Book launch at Brio, Beijing

In the past week I have been in Hong Kong, Beijing and Shanghai – the images here are from the Beijing launch of our Permanent Style 2015 book at the menswear store Brio. George at Brio put on a nice display for ...

StyleMay 13th 2015

The Gathering film: A trailer

April 30th 2015

Here is a teaser of the upcoming video we made at the Gathering dinner a couple of weeks ago, with Essence Lifestyle. I hope it gives a nice sense of the atmosphere, and whets the appetite for the full version, which w...

The Gathering film: A trailer

Here is a teaser of the upcoming video we made at the Gathering dinner a couple of weeks ago, with Essence Lifestyle. I hope it gives a nice sense of the atmosphere, and whets the appetite for the full version, which w...

April 30th 2015

Permanent Style 2015… almost here

April 22nd 2015

We received the first few copies of Permanent Style 2015 yesterday, and they look fantastic! They’re thick, they’re substantial, and the production is beautiful. Relief, pleasure, excitement: all bundled i...

Permanent Style 2015… almost here

We received the first few copies of Permanent Style 2015 yesterday, and they look fantastic! They’re thick, they’re substantial, and the production is beautiful. Relief, pleasure, excitement: all bundled i...

April 22nd 2015

Permanent Style dinner: The Gathering

April 16th 2015

These are the first pictures from our first Permanent Style dinner, which was co-hosted with Essence Lifestyle on Monday at Club Cafe Royal – part of a series we are creating called The Gathering. It was a really...

Permanent Style dinner: The Gathering

These are the first pictures from our first Permanent Style dinner, which was co-hosted with Essence Lifestyle on Monday at Club Cafe Royal – part of a series we are creating called The Gathering. It was a really...

StyleApril 16th 2015

Dinners with our favourite people

April 6th 2015

Next Monday I will be hosting the first in a series of dinners bringing together some of my favourite people across the industry. The event will be held at Club Cafe Royal, on Regent Street, and is co-hosted by Essence...

Dinners with our favourite people

Next Monday I will be hosting the first in a series of dinners bringing together some of my favourite people across the industry. The event will be held at Club Cafe Royal, on Regent Street, and is co-hosted by Essence...

April 6th 2015

Introducing, Permanent Style 2015

March 23rd 2015

  I’m delighted to say that our first hard copy of Permanent Style – containing the best of the site from the previous year – will be out at the end of next month.  The magazine-sized publicat...

Introducing, Permanent Style 2015

  I’m delighted to say that our first hard copy of Permanent Style – containing the best of the site from the previous year – will be out at the end of next month.  The magazine-sized publicat...

March 23rd 2015

The Perfect Socks – opening up Monday

December 5th 2014

A reminder that the beautiful merino/silk socks we created with William Abraham will be available for the general public to view as of Monday. Until then, Permanent Style readers can order at this link, which is hidden...

The Perfect Socks – opening up Monday

A reminder that the beautiful merino/silk socks we created with William Abraham will be available for the general public to view as of Monday. Until then, Permanent Style readers can order at this link, which is hidden...

December 5th 2014

The Perfect Socks – Permanent Style x William...

November 25th 2014

About 50% of Permanent Style collaborations never come to fruition. The quality’s not right, or the cut, or some other aspect just can’t be perfected. Often the lead time proves to be too long. It makes you...

The Perfect Socks – Permanent Style x William...

About 50% of Permanent Style collaborations never come to fruition. The quality’s not right, or the cut, or some other aspect just can’t be perfected. Often the lead time proves to be too long. It makes you...

SocksNovember 25th 2014

Casual, summer, office attire

August 22nd 2014

  Following a request on last week’s Finagon post – the cardigan we created with John Smedley – here are some details on the rest of the outfit, above. One reader drew attention to the shirt collar...

Casual, summer, office attire

  Following a request on last week’s Finagon post – the cardigan we created with John Smedley – here are some details on the rest of the outfit, above. One reader drew attention to the shirt collar...

Casual wear - StyleAugust 22nd 2014

The perfect cardigan: Updates and details

August 13th 2014

THE FINAGON CARDIGAN WAS PUT INTO SMEDLEY’S PERMANENT COLLECTION FOLLOWING THIS COLLABORATION. YOU CAN BUY IT ON THE SMEDLEY SITE. – Following Monday’s post on the cardigan we have developed with John ...

The perfect cardigan: Updates and details

THE FINAGON CARDIGAN WAS PUT INTO SMEDLEY’S PERMANENT COLLECTION FOLLOWING THIS COLLABORATION. YOU CAN BUY IT ON THE SMEDLEY SITE. – Following Monday’s post on the cardigan we have developed with John ...

KnitwearAugust 13th 2014

The perfect cardigan – Permanent Style x Smedley

August 11th 2014

THE FINAGON CARDIGAN WAS PUT INTO SMEDLEY’S PERMANENT COLLECTION FOLLOWING THIS COLLABORATION. YOU CAN BUY IT ON THE SMEDLEY SITE. – Last year I began working with John Smedley on our next project – t...

The perfect cardigan – Permanent Style x Smedley

THE FINAGON CARDIGAN WAS PUT INTO SMEDLEY’S PERMANENT COLLECTION FOLLOWING THIS COLLABORATION. YOU CAN BUY IT ON THE SMEDLEY SITE. – Last year I began working with John Smedley on our next project – t...

Casual wear - KnitwearAugust 11th 2014

How Permanent Style started

June 9th 2014

I’m frequently asked why and how Permanent Style started. So often, in fact, that it occurred to me it’s because I’ve never written it down. So here it is. Seven years ago, I got a bonus from work and...

How Permanent Style started

I’m frequently asked why and how Permanent Style started. So often, in fact, that it occurred to me it’s because I’ve never written it down. So here it is. Seven years ago, I got a bonus from work and...

June 9th 2014

The Dartmoor in grey: Buy the perfect polo

January 20th 2014

– NOW SOLD OUT – As flagged up last week, we are now offering a new edition of the Dartmoor sweater – the long-sleeved polo shirt I designed with John Smedley. You voted for our second edition to be in...

The Dartmoor in grey: Buy the perfect polo

– NOW SOLD OUT – As flagged up last week, we are now offering a new edition of the Dartmoor sweater – the long-sleeved polo shirt I designed with John Smedley. You voted for our second edition to be in...

Casual wear - KnitwearJanuary 20th 2014

New Dartmoor order! But which colour do you want?

January 14th 2014

– VOTING CLOSED! (Wednesday, 5pm) After a last-minute rush, grey (silver) is the winner. Thank you to everyone that voted. Orders for our exciting new grey Dartmoor – the perfect polo – will start on Mo...

New Dartmoor order! But which colour do you want?

– VOTING CLOSED! (Wednesday, 5pm) After a last-minute rush, grey (silver) is the winner. Thank you to everyone that voted. Orders for our exciting new grey Dartmoor – the perfect polo – will start on Mo...

Casual wear - KnitwearJanuary 14th 2014

Last few Permanent Style club ties

October 17th 2013

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Last few Permanent Style club ties

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Shirts and ties - TiesOctober 17th 2013

The Permanent Style club tie

October 10th 2013

– NOW SOLD OUT – The Permanent Style club tie is now available to buy on the Drake’s website. The ties are strictly limited to 100 numbered editions and the first 10 will be on sale tonight at the Drake...

The Permanent Style club tie

– NOW SOLD OUT – The Permanent Style club tie is now available to buy on the Drake’s website. The ties are strictly limited to 100 numbered editions and the first 10 will be on sale tonight at the Drake...

Shirts and ties - TiesOctober 10th 2013

That something special…

October 8th 2013

The something special is our next collaboration: the Permanent Style club tie. Made by Drake’s at their new facilities on Haberdasher Street (I know, right?), the tie is a navy twill with the Permanent Style paisle...

That something special…

The something special is our next collaboration: the Permanent Style club tie. Made by Drake’s at their new facilities on Haberdasher Street (I know, right?), the tie is a navy twill with the Permanent Style paisle...

October 8th 2013

The last few Dartmoors!

September 12th 2013

I have just been told that we have a handful of the popular Dartmoor sweaters left at the John Smedley factory – due to exchanges, production overrun and so on. The sizes available are: Small, seven pieces SOLD OUT...

The last few Dartmoors!

I have just been told that we have a handful of the popular Dartmoor sweaters left at the John Smedley factory – due to exchanges, production overrun and so on. The sizes available are: Small, seven pieces SOLD OUT...

September 12th 2013

Permanent Style collaborations

August 30th 2013

Someone pointed out recently that some Permanent Style collaborations – with La Portegna, for example, or Passaggio Cravatte – have ended without any news as to how they went or the product was received. Bo...

Permanent Style collaborations

Someone pointed out recently that some Permanent Style collaborations – with La Portegna, for example, or Passaggio Cravatte – have ended without any news as to how they went or the product was received. Bo...

August 30th 2013

Permanent Style x John Smedley: The perfect polo

June 26th 2013

– NOW SOLD OUT – For anyone who likes bespoke or made-to-measure clothing, knitwear can be frustrating – particularly for wearing with that bespoke clothing, where you want the fit and finish to be as ...

Permanent Style x John Smedley: The perfect polo

– NOW SOLD OUT – For anyone who likes bespoke or made-to-measure clothing, knitwear can be frustrating – particularly for wearing with that bespoke clothing, where you want the fit and finish to be as ...

Casual wear - KnitwearJune 26th 2013

Permanent Style: big in Peru

June 21st 2013

An eagle-eyed reader sent me this newspaper clipping yesterday. It appears that versions of the profile that How To Spend It in Spain did on me in January are being carried by other Spanish-language newspapers, in this c...

Permanent Style: big in Peru

An eagle-eyed reader sent me this newspaper clipping yesterday. It appears that versions of the profile that How To Spend It in Spain did on me in January are being carried by other Spanish-language newspapers, in this c...

June 21st 2013

The 1000th post

June 13th 2013

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The 1000th post

This is the 1000th post on Permanent Style. In the past five-and-a-half years I have written about having things made at 20 different bespoke tailors, 6 bespoke shirtmakers and 2 bespoke shoemakers.

June 13th 2013