Everyday Denim cloth – new batch!

July 20th 2018

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

Everyday Denim cloth – new batch!

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

July 20th 2018

The next pop-up shop – in Fortnum & Mason!

July 2nd 2018

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...

The next pop-up shop – in Fortnum & Mason!

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...

July 2nd 2018

Short-sleeved Friday Polos available

June 22nd 2018

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard tr...

Short-sleeved Friday Polos available

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard tr...

Casual wear - PolosJune 22nd 2018

How great things age: Levi’s bespoke jeans

May 18th 2018

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborou...

How great things age: Levi’s bespoke jeans

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborou...

Casual wear - DenimMay 18th 2018

Introducing: PS Oxford fabric

May 9th 2018

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge fo...

Introducing: PS Oxford fabric

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge fo...

ShirtsMay 9th 2018

Friday Polos back in stock – with new Olive

April 26th 2018

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

Friday Polos back in stock – with new Olive

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

PolosApril 26th 2018

Holiday snaps: Eidos, Aspesi, Doek, Drake’s

April 20th 2018

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit th...

Holiday snaps: Eidos, Aspesi, Doek, Drake’s

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit th...

Casual wear - GlassesApril 20th 2018

Everyday Denim shirts available

March 14th 2018

I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. T...

Everyday Denim shirts available

I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. T...

March 14th 2018

Watch caps back in stock

February 26th 2018

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy an...

Watch caps back in stock

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy an...

February 26th 2018

Introducing: The Permanent Style watch cap

January 10th 2018

As promised last year, the Permanent Style watch cap is finally available - it’s on the PS store, price £69 plus VAT, in navy or grey. It’s a collaboration I’ve been building to for a long time. ...

Introducing: The Permanent Style watch cap

As promised last year, the Permanent Style watch cap is finally available - it’s on the PS store, price £69 plus VAT, in navy or grey. It’s a collaboration I’ve been building to for a long time. ...

Accessories - HatsJanuary 10th 2018

Field jacket, rollneck and flannels

December 11th 2017

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Field jacket, rollneck and flannels

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Boot - Casual jacketsDecember 11th 2017

The Drake’s x Permanent Style outfit

November 20th 2017

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craft ...

The Drake’s x Permanent Style outfit

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craft ...

Jackets - ShirtsNovember 20th 2017

The one-piece Friday Polo

November 15th 2017

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable y...

The one-piece Friday Polo

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable y...

November 15th 2017

Introducing: Everyday Denim

October 4th 2017

*Cloth now sold out* Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a m...

Introducing: Everyday Denim

*Cloth now sold out* Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a m...

October 4th 2017

The future of Permanent Style products

October 3rd 2017

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts. I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style read...

The future of Permanent Style products

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts. I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style read...

October 3rd 2017

Introducing: The Permanent Style trench coat

September 13th 2017

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

Introducing: The Permanent Style trench coat

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

Overcoats - TailoringSeptember 13th 2017

Special order for Friday Polos ends tomorrow

July 11th 2017

The two-week period for placing special orders of our Friday Polos ends tomorrow. So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by mi...

Special order for Friday Polos ends tomorrow

The two-week period for placing special orders of our Friday Polos ends tomorrow. So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by mi...

July 11th 2017

Baudoin & Lange sagans – my colour

July 7th 2017

For the past year - ever since they were first launched here on Permanent Style - I have been wearing Sagans by Baudoin & Lange regularly and consistently. But it has only been in the past few weeks, as the tempera...

Baudoin & Lange sagans – my colour

For the past year - ever since they were first launched here on Permanent Style - I have been wearing Sagans by Baudoin & Lange regularly and consistently. But it has only been in the past few weeks, as the tempera...

Loafer - ShoesJuly 7th 2017

Special order of Friday Polos – including XS ...

June 28th 2017

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th. This is primarily to give readers that require an XS or XXL the...

Special order of Friday Polos – including XS ...

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th. This is primarily to give readers that require an XS or XXL the...

June 28th 2017

Short-sleeve Friday Polos are back!

May 17th 2017

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style shop...

Short-sleeve Friday Polos are back!

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style shop...

May 17th 2017

‘The Style Guide’ to launch at Fenwick ...

March 23rd 2017

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. ...

‘The Style Guide’ to launch at Fenwick ...

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. ...

StyleMarch 23rd 2017

Friday Polo and Finest Knitwear update

March 21st 2017

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos. Stock is running short, with just 28 pieces left and crewneck the most popula...

Friday Polo and Finest Knitwear update

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos. Stock is running short, with just 28 pieces left and crewneck the most popula...

Casual wear - KnitwearMarch 21st 2017

The Finest Knitwear – now available online

March 13th 2017

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we sti...

The Finest Knitwear – now available online

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we sti...

March 13th 2017

Savile Row pop-up shop: The opening party

March 2nd 2017

There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

Savile Row pop-up shop: The opening party

There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

March 2nd 2017

We’re open!

February 24th 2017

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

We’re open!

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

February 24th 2017