Pre-order open for Cashmere Crewnecks and Rugbys

March 17th 2025

It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only have a certain amount of cloth o...

Pre-order open for Cashmere Crewnecks and Rugbys

Match in comments:
Yea exactly...

KnitwearMarch 17th 2025

Pre-order open on Donegals and Indulgent cardigans

March 3rd 2025

The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us to offer more colours and mor...

Pre-order open on Donegals and Indulgent cardigans

Match in comments:
Thank you Jonathan, that's kind, and any other help do please shout...

March 3rd 2025

The versatility of the camel coat

February 28th 2025

The pre-order for the PS Donegal coats, including this one, will open on Monday. Details in an article then. Instinctively, you wouldn't think a camel-coloured coat (whether actual camelhair or not) would be that versatile. It's not the business s...

The versatility of the camel coat

Match in comments:
My dream bespoke commission was always a DB camel polo coat since the 90s when it was last trending in the pages of GQ. I finally had one made 3 years ago in the perfect baby camelhair from Columbo. I live in a tropical ...

CoatsFebruary 28th 2025

Spring/Summer 25 on the Permanent Style shop

February 14th 2025

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. There are one or two new things, but mostly restocks and new colours in the existing, popular pieces. Feel free to ask any and a...

Spring/Summer 25 on the Permanent Style shop

Match in comments:
I'd still say M, sounds like you're pretty similar to me and that's what I wear. It will grow a little bit too...

February 14th 2025

Packing for travelling between seasons: cold then...

January 10th 2025

When I travelled to Thailand last month, I had a slightly different packing challenge to usual: in London it was eight degrees (celsius) with cold drizzle; in Bangkok it was 30 degrees and balmy. Now I wouldn’t be outside in the UK that long ...

Packing for travelling between seasons: cold then...

Match in comments:
Mark G what down vest do you recommend? this is something i never owned...

StyleJanuary 10th 2025

Simon’s sizing advice (winter)

November 22nd 2024

Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advice and fetching sizes. I don&r...

Simon’s sizing advice (winter)

Match in comments:
Will do Alexander...

CoatsNovember 22nd 2024

Hermes Sac a Depeches: How Great Things Age

November 20th 2024

  We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas’s bag; I even pr...

Hermes Sac a Depeches: How Great Things Age

Match in comments:
It's their Barenia leather Thomas. That's the type and the colour. Togo leather doesn't darken with age or create any variety of colour like you see here. Some people like that, some don't. And thank you!...

BagsNovember 20th 2024

Denim and tweed: My Scotland travel capsule 

November 15th 2024

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket that will go with both tailo...

Denim and tweed: My Scotland travel capsule 

Match in comments:
Remarkable photo album. I instantly found myself inspired to cavort through the Highlands with a healthy selection of tweeds at the ready....

Denim - JacketsNovember 15th 2024

What does a green shirt (and a brown stripe) go w...

November 13th 2024

I really love playing with new colours in clothing. It’s like a fun little exercise in how much you know about what goes with what - how far you’ve come in your menswear journey. Yet at the same time, I also find it consistently throws ...

What does a green shirt (and a brown stripe) go w...

Match in comments:
Oh, many many years joners. I honestly don't think you'll notice any difference in that respect at all...

ShirtsNovember 13th 2024

Introducing: The Court Jacket

October 23rd 2024

*Care update: The Court Jacket can be wiped down on the outside to deal with any dirt, dust etc. It can also be hand-washed to deal with any perspiration over time. Hand wash in warm water and hang to dry. For the new collaboration this Autumn, I w...

Introducing: The Court Jacket

Match in comments:
Many thanks, Simon and Markus!...

CoatsOctober 23rd 2024

The Suede Overshirt made-to-order programme

October 11th 2024

The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small numbers. The idea is that re...

The Suede Overshirt made-to-order programme

Match in comments:
We can try and do so later, yes. We'd certainly do so in advance of repeating this offer later in the year...

ShirtsOctober 11th 2024

Introducing: The dark navy Donegal

October 4th 2024

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew making something that could be s...

Introducing: The dark navy Donegal

Match in comments:
Thank you. Like I said, I have more pictures, like this one. I could take another, if you have a suggestion how it might be more visible?...

CoatsOctober 4th 2024

The Wax Walker: How Great Things Age

October 2nd 2024

At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax jackets are particularly nice i...

The Wax Walker: How Great Things Age

Match in comments:
Yes, you can certainly wipe it down with water and soap if it gets dirty. It's great for that. I'd say a 4 probably rather than a 3, but I would also suggest looking at the measurements and comparing them to something yo...

CoatsOctober 2nd 2024

London pop-up(s)! Details for the two events, plu...

September 27th 2024

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will be in our old space at 20 Sav...

London pop-up(s)! Details for the two events, plu...

Match in comments:
Hey Dan - no photos this time I'm afraid, as we didn't do drinks and so on. Next time though definitely!...

CoatsSeptember 27th 2024

Bryceland’s made-to-measure jacket: Review

September 20th 2024

Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great style, and significantly, a bespoke ...

Bryceland’s made-to-measure jacket: Review

Match in comments:
hi i will go with that. Thanks...

JacketsSeptember 20th 2024

The Rider’s Raincoat is back, in new beige and re...

September 18th 2024

The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the best macs. Happy to help on ...

The Rider’s Raincoat is back, in new beige and re...

Match in comments:
Thanks David. Not sure about that one myself, but still like the overall suggestion...

CoatsSeptember 18th 2024

Reviving the navy chalk-stripe suit: Ciardi DB in...

September 4th 2024

In the past few months on Permanent Style, we’ve shown a few outfits that are a little more unusual than perhaps typical: a notch or two further along the subtle/showy scale . The Art du Lin suit at Pitti probably falls into that category, as...

Reviving the navy chalk-stripe suit: Ciardi DB in...

Match in comments:
I think I'd leave it up to them and you're feeling when you try it Callum, rather than try and pre-judge it...

SuitsSeptember 4th 2024

Autumn/Winter 2024 on the PS Shop

August 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. We’ve included the information we have, but feel free to ask questions if you have them, as chances are someone else is th...

Autumn/Winter 2024 on the PS Shop

Match in comments:
Next year now...

August 23rd 2024

Introducing: The Permanent Style collection at Fox

August 14th 2024

When I visited T&G Caraceni in Rome last year, a particular bolt of vintage cloth caught my eye. It was a brown-and-black houndstooth tweed, mid-weight but densely woven (as a lot of that vintage tweed tends to be). Unfortunately only 1.5m ...

Introducing: The Permanent Style collection at Fox

Match in comments:
Simon, Very helpful, thank you! Best, Robert...

ClothAugust 14th 2024

I’m going on holiday (again)

August 2nd 2024

Back in the Easter holidays, Manish kindly took over Permanent Style for a week, so I could completely switch off and spend time with the family. That seemed to work well, both because the site didn't explode and because a few readers seemed to appr...

I’m going on holiday (again)

Match in comments:
No, sorry JC. We only do pre-orders for a couple of items each year, as a way to offer different colours or sizes. We run a waiting list instead...

Glasses and jewelleryAugust 2nd 2024

Friday Polos, Linen Overshirts and T-shirts: The ...

July 26th 2024

There are quite a few things to catch up on with regards to PS products, and it feels like readers have quite a few questions too, given the number that have come up in comments. So it might be good to have all of those answered in one place. First,...

Friday Polos, Linen Overshirts and T-shirts: The ...

Match in comments:
No I think it would be fine, the Alden isn't a strong shade which helps...

ShirtsJuly 26th 2024

The Casual Style Guide back in stock

July 12th 2024

I swear, we didn't try to create any of this hype. The Casual Style Guide, the book Jamie Ferguson and I published in March, was just popular. Particularly with wholesale accounts - menswear shops around the world - who bought up much of the stock b...

The Casual Style Guide back in stock

Match in comments:
Ha! Lovely to hear Aaron, and feel free to carry on asking questions here....

July 12th 2024

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-woven cotton last year. These ...

Introducing: Japanese denim shirts

Match in comments:
I do, though I also have some bespoke options. There is quite a big difference between sizes in the shirts, so that might account for why the large seems so large to you. Sometimes there is a very small amount of shrinka...

Denim - ShirtsJune 7th 2024

‘Bleu de Travail’ workwear

June 5th 2024

When I covered chore coats about this time last year, I mentioned that there were three major workwear materials that could be interchanged for different looks: blue denim, US-military green and duck-cotton canvas . It could be a Type II jacket with...

‘Bleu de Travail’ workwear

Match in comments:
You are totally right. I have mentioned those two brands in response to Mont St. Michel's reference since this brand, apart from bleus de travail also makes some marinières whereas Armor Lux and Le Minor are mostly into...

Casual clothing - StyleJune 5th 2024

Massura: Building on constructive criticism

June 3rd 2024

Three years ago , I covered the German outfit Massura , who were offering a well-priced bespoke and MTM service made in Naples. However the jacket they made me had some substantial issues, which I covered in a review in the normal, honest way we do ...

Massura: Building on constructive criticism

Match in comments:
Yes. That would be Great. Mr Roetzel is very knowledgeabe....

JacketsJune 3rd 2024