Brand: Permanent style

Our Indulgent Shawl Cardigan doesn’t need much introduction.  Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for y...

  Over the winter, quite a few readers have asked what I wear for very cold weather.  If it’s formal, the answer is a simple variation on the coats we’ve already featured: a heavyweight overcoat like my 30oz fr...

*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new sh...

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to...

  As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casual...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrk...

*Note: The brown of this jacket is perhaps a little browner and lighter than the pictures suggest. A picture of the skin itself has been added at the bottom of this piece to demonstrate. Thanks* During the recent pop-up...

I’ve always recommended Crockett & Jones to readers over the years, as a solid, good-value English shoe. But I’ve only briefly owned a pair. I had some when I was in my twenties, but bought the wrong size - so s...

*Donegal Coat update: The first batch is ready and will be shipping out this week. A smaller second batch will go on sale next week. Use the form on the shop page to be added to the waiting list for that if you're inter...

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them.  Before the party kicked off, I made sure to try on all of the Bryceland’s products ...

This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after.  The wait is also not over quite yet, though. ...

My favourite ever scarf is the Arran model from Begg.  Over the years you will have seen me wear it with everything, from a Western hat to a baseball cap, a polo coat to a tweed jacket (examples at those links). Outsid...

During September and October will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.  The Bridge Coat was restocked a couple of weeks ...

This might be our last piece on summer clothing this year, and I wanted to use it to talk about one of my most useful pieces of the last few months - this vintage ‘jungle jacket’.  I bought it two years ago, at the...

Two years ago, when we visited the Joshua Ellis mill near Batley, Yorkshire, I spent a happy couple of hours browsing their archive.  As you might expect, the vast majority were classics: plain or textured cashmeres, h...

We used to do a lot of posts called ‘ Reader questions’. Someone asked recently what happened to them.  Well, we still do them - it’s just that the site is now so big that posts normally reflect a half dozen read...

Last Summer, I had coffee with a friend on a hot afternoon in Mayfair. Sitting outside a pavement cafe, he was wearing loafers, a beautifully tailored trousers and - to my surprise - a short-sleeved shirt.  I’ve neve...

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since.  One of the reasons I liked that mo...

The PS Shorts go on sale again today, in the same colours as the past two years: khaki, olive and navy. Thank you to all readers for their patience waiting for the restock.  There is only one major change, which is tha...

These trousers from young brand Casatlantic deserve to be in our chino series ( previously Rubato ; upcoming Real McCoy’s) by virtue of being cotton twills, in a fairly clean style.  But they aren’t your everyday, ...

This knitted polo we’re launching on the PS Shop today is in some ways just a short-sleeved version of the Dartmoor. It has the same finest-in-the-world make (hence the name), the same reinforced collar, and the same ...

Back when these things were possible, I remember an American friend visiting in the Spring and asking: “How on earth do you dress for this weather? I can see my breath in the morning, but my midday I’m roasting and ...

My favourite Harris Tweed has not been available for a few years now.  Originally offered by Holland & Sherry, I was such a fan that I used it for one of my favourite tweed jackets (from Elia Caliendo, below ), a f...

I'm so, so excited to have this trench coat back and available again on the PS store.  Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That col...

I’m often asked which hats work best with different types of coat. In fact, it often comes up at this time of year - I guess when unexpected showers are more of a hazard. The sliding scale of formality with hats is pr...