Wearing black shoes with jeans

April 1st 2024

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more common styling choice. So the ...

Wearing black shoes with jeans

Match in comments:
Absolutely true regarding associations! I decided to wear my black Belgravias with a pair of British Army Lightweights after realising that olive wears well with black boots (something I should have known considering I w...

StyleApril 1st 2024

Introducing: The Speciale hand-framed cotton sweater

March 20th 2024

I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on putting one on as the day cools dow...

Introducing: The Speciale hand-framed cotton sweater

Match in comments:
Many thanks for looking that up for me!...

KnitwearMarch 20th 2024

Pre-order for the Cashmere Crewneck and Cashmere ...

March 13th 2024

The pre-order window for our most popular product last year - the Cashmere Crewneck - and my personal favourite - the Cashmere Rugby - opens today. The point of the pre-order is to make sure no one misses out on them - as some did last year - and t...

Pre-order for the Cashmere Crewneck and Cashmere ...

Match in comments:
Hello Joe The official date of the preorder closing was last Friday, however I am still sorting the order so if the product is still live it is possible to order, the products will probably be taken down in the next 24 h...

KnitwearMarch 13th 2024

How to pack for a three-day trip: Video

March 4th 2024

The ' travel capsule' posts we've done are always popular - I think because they are useful for actual travel, but also for anyone looking to build a versatile wardrobe in general. In that way they're one more addition to the 'wardrobe building' ser...

How to pack for a three-day trip: Video

Match in comments:
For a smart pair, something in a dense weave like a cavalry twill or a whipcord...

Bags - VideoMarch 4th 2024

The Casual Style Guide – come to the launch...

March 1st 2024

In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide , written by myself and photographer Jamie Ferguson. The party, at Clutch Cafe, will run from 6-8pm and the books will be availab...

The Casual Style Guide – come to the launch...

Match in comments:
Thanks Matthias. There will be some extracts of the book published, but I'm not sure we will do a digital version I'm afraid. We do like producing something physical that readers enjoying browsing and keep around as a re...

StyleMarch 1st 2024

Pop-up shops for 2024 – in London and New York

February 28th 2024

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well ...

Pop-up shops for 2024 – in London and New York

Match in comments:
Superb - thanks Lucas!...

February 28th 2024

Spring/Summer 24 on the Permanent Style shop

February 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Wi...

Spring/Summer 24 on the Permanent Style shop

Match in comments:
Hello Brendan, Currently we are aiming for the end of the month for the new outwear pieces, it could end up being early may though. Many thanks Lucas...

February 23rd 2024

Cifonelli cashmere overcoat: Style Breakdown

February 21st 2024

  This cashmere coat from Cifonelli, which I’ve had now for nine years , is similar in many ways to the two coats we’ve covered previously in this series – from Ciardi and from Liverano . There are some technical di...

Cifonelli cashmere overcoat: Style Breakdown

Match in comments:
Hey Jack, Yes it's basically a tonal look, grey and grey, which makes it more unusual and slightly more fashiony. We talked about it a bit here. No I wouldnt' do it with a navy jacket, I don't think...

CoatsFebruary 21st 2024

When to wear a tie: Personality and opportunity

February 19th 2024

At Pitti Uomo back in January I took the opportunity to wear mostly tailoring and ties - the two outfits shown above and below. And it felt great. I know there are traditionalists who see me as the antithesis of this, as I’m rarely pictured w...

When to wear a tie: Personality and opportunity

Match in comments:
Isn't it all about the context? If you have spent the day in court or in meetings, there is nothing unbecoming about having a drink at the end of the day in a navy suit and white shirt without the tie. It's an odd look i...

TiesFebruary 19th 2024

Liverano ulster coat: Style Breakdown

February 7th 2024

  This coat from Liverano & Liverano in Florence has had a bit of an after life, being imitated in this tweed a fair bit, as well as spurring some to have the same coat from Liverano (despite the high cost). It remains one of my abs...

Liverano ulster coat: Style Breakdown

Match in comments:
Thank you James. Next time, we'll be there!...

CoatsFebruary 7th 2024

Layering up for travel: Shawls, cardigans and vests

January 29th 2024

It was effing freezing in Paris two weeks ago: officially minus five, felt like minus ten. I know that’s not extreme if you live in Sweden or North Dakota, but it’s not the kind of weather you’re used to in London, I can tell you. ...

Layering up for travel: Shawls, cardigans and vests

Match in comments:
The 64 is pretty round, so more towards the casual end of the spectrum, though of course it depends on other factors too, like the welt, sole etc. I would wear it quite casually, like the boots you link to, and would thi...

Hanks and scarvesJanuary 29th 2024

Repairing a rug jacket – with denim-like da...

January 24th 2024

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It had been made by them under th...

Repairing a rug jacket – with denim-like da...

Match in comments:
Fully understood. Back to the clothing itself... I really like the idea of a project like this, taking something that sat almost as a museum piece and bringing it back to life as a wearable piece. Very roughly along thes...

Casual clothing - DenimJanuary 24th 2024

Sartoria Ciardi ulster coat: Style Breakdown

January 15th 2024

  This ulster-style overcoat was made for me by Sartoria Ciardi , the Neapolitan tailor, in 2020. Although I’ve had a few pieces of tailoring from Ciardi in the past five years, this is my only coat from them. It has proved to be one ...

Sartoria Ciardi ulster coat: Style Breakdown

Match in comments:
It's at waist level, straight...

CoatsJanuary 15th 2024

The story behind the English Tweed coat

December 22nd 2023

When we develop a new coat with Private White VC, Lucas and I generally travel up to Manchester to them in person, to talk through the idea and dig into the archive. At the end of last year, when we went up to discuss our ‘English Tweed&rsquo...

The story behind the English Tweed coat

Match in comments:
Thanks Simon...

ClothDecember 22nd 2023

The weekend gilet or vest

December 1st 2023

As colder weather has arrived recently, there have been a few questions from readers about gilets or vests. It’s not a category we’ve covered in much detail, so Alex and I took a bunch to the studio last week and had a play with a few ou...

The weekend gilet or vest

Match in comments:
I have, yes. It's a beautiful cashmere, and I like the style of the collar and armhole. But it is rather long, slightly more of a fashion length than a classic one...

Casual clothingDecember 1st 2023

The importance of visiting your makers (repeatedly)

November 17th 2023

Readers have asked in the past what it’s like developing new clothing, what helps and hinders, what the challenges are. One piece of advice a friend gave me a while ago was to visit the factory more than you think - that even a one-day, flying...

The importance of visiting your makers (repeatedly)

Match in comments:
Cheers Riccardo, yes you can't really ever please/fit the majority of people...

ShirtsNovember 17th 2023

Casual suits with collared knits: A new default

November 10th 2023

I like wearing suits. Not only do I have a lot that I like wearing, but I continue to commission them – not as much as sports jackets, certainly, but consistently. It can be an issue knowing how to wear them without a tie though. I know I have...

Casual suits with collared knits: A new default

Match in comments:
The Faloni ones don't, I've tried them, and I don't know about the Saman ones but I seem to recall they were better but still not great. It's a problem we tried to solve for a reason unfortunately. The only other ones I'...

Knitwear - SuitsNovember 10th 2023

Introducing: The English Tweed overcoat

November 1st 2023

“Oh, that is cosy.” “It's like being wrapped up in a big tweedy blanket.” “I could fall asleep in the corner like this.” I’ve never done a pop-up where I had the sample of a new release for people to try on,...

Introducing: The English Tweed overcoat

Match in comments:
No worries. That's the best option in general...

CoatsNovember 1st 2023

Come to our last talk of the year, with Anda Rowland

October 30th 2023

Our next talk at Mortimer House will be in a couple of weeks, on Friday November 17th. And this time we're interviewing Anda Rowland of Anderson & Sheppard on what the future holds for Savile Row. Anda has been involved in the Row since 2005...

Come to our last talk of the year, with Anda Rowland

Match in comments:
Thanks, we'll fix that on the page. No there are no plans to discontinue it, though obviously the colours might change....

October 30th 2023

Dressed-up New Yorkers: The view from the pop-up

October 27th 2023

Our New York pop-up (now in its second year) brings in an interesting range of people - more, perhaps, than London. There’s Guy, who came last time too, an old-school New Yorker in bespoke, red socks and Warren Edwards loafers; Duncan, the kn...

Dressed-up New Yorkers: The view from the pop-up

Match in comments:
Seconded!...

October 27th 2023

Introducing: The grey cashmere crewneck

October 13th 2023

There is a knit that I’ve always worn under everything. It’s what I wear under a tailored jacket, like the Anthology grey herringbone , but also what I wear under casual clothing like my Connolly tobacco suede . It goes with the full ra...

Introducing: The grey cashmere crewneck

Match in comments:
I would be interested in this. ...

KnitwearOctober 13th 2023

The appeal of Solaro: Suit from Cristina Dalcuore 

October 11th 2023

Solaro has always been one of those materials I’ve found intriguing but never took the leap on, simply because I was too unsure how much I’d like such an unusual, and in some ways showy material. For those that don’t know, Solaro ...

The appeal of Solaro: Suit from Cristina Dalcuore 

Match in comments:
Yes...

SuitsOctober 11th 2023

Introducing: The Rider’s Raincoat

October 4th 2023

About eight months ago we made the decision to discontinue our trench coat in favour of something simpler and subtler. A few conversations with friends had brought up the issue, repeatedly, of not being able to find a really stylish but understated,...

Introducing: The Rider’s Raincoat

Match in comments:
Yes it is, the only size left (until an Autumn restock). How does it look inactive?...

CoatsOctober 4th 2023

The London pop-up, Autumn 2023

October 2nd 2023

We are, for better or worse, an itinerant retailer. The London PS pop-up is about to enter its 10th iteration, just after holding a second one in New York, but the format and location are changing. This time we're back to just us, just PS products, ...

The London pop-up, Autumn 2023

Match in comments:
Hey Andy, I wonder whether your friend's has darkened a little with time. There will be slight differences between batches, but only very slight. When we were trying on the donegals this year on people in the shop, they ...

October 2nd 2023

Introducing: The New Friday Polo

September 22nd 2023

The Friday Polo was one of the first proper products we ever developed on Permanent Style and has gone through several iterations - spread collar, button-down, lightweight and heavy, short sleeve and long. But in the eight years since it launched, ...

Introducing: The New Friday Polo

Match in comments:
If it looks natural, it can be nice and relaxed. If you like that type of look, also try tucking the shirt in but lifting up your arms to let it untuck as much as it needs to, and just not worrying if it gets untucked du...

September 22nd 2023