Layering and accessories for cold Spring days

May 7th 2021

Back when these things were possible, I remember an American friend visiting in the Spring and asking: “How on earth do you dress for this weather? I can see my breath in the morning, but my midday I’m roasting and can barely wear a jack...

Layering and accessories for cold Spring days

Back when these things were possible, I remember an American friend visiting in the Spring and asking: “How on earth do you dress for this weather? I can see my breath in the morning, but my midday I’m roasting and ...

StyleMay 7th 2021

Introducing: PS Harris Tweed

April 23rd 2021

My favourite Harris Tweed has not been available for a few years now. Originally offered by Holland & Sherry, I was such a fan that I used it for one of my favourite tweed jackets (from Elia Caliendo, below ), a fantastic ulster coat from L...

Introducing: PS Harris Tweed

My favourite Harris Tweed has not been available for a few years now.  Originally offered by Holland & Sherry, I was such a fan that I used it for one of my favourite tweed jackets (from Elia Caliendo, below ), a f...

ClothApril 23rd 2021

Introducing: The new PS Trench Coat

March 24th 2021

I'm so, so excited to have this trench coat back and available again on the PS store. Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That collar; that length; the pleasure ...

Introducing: The new PS Trench Coat

I'm so, so excited to have this trench coat back and available again on the PS store.  Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That col...

CoatsMarch 24th 2021

Hats with coats: A sliding scale

March 19th 2021

I’m often asked which hats work best with different types of coat. In fact, it often comes up at this time of year - I guess when unexpected showers are more of a hazard. The sliding scale of formality with hats is pretty intuitive: a fedora i...

Hats with coats: A sliding scale

I’m often asked which hats work best with different types of coat. In fact, it often comes up at this time of year - I guess when unexpected showers are more of a hazard. The sliding scale of formality with hats is pr...

HatsMarch 19th 2021

My favourite outfits

March 12th 2021

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I like the most. Perhaps, those t...

My favourite outfits

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I l...

StyleMarch 12th 2021

What are the best knitwear colours under tailoring?

January 20th 2021

This question about knitwear worn on its own (without a shirt) came up twice recently - once in a comment about polo-collared knits (above) and once in a reader question about roll necks. So it feels like it deserves its own post. Anyone that has w...

What are the best knitwear colours under tailoring?

This question about knitwear worn on its own (without a shirt) came up twice recently - once in a comment about polo-collared knits (above) and once in a reader question about roll necks. So it feels like it deserves it...

KnitwearJanuary 20th 2021

Designing the Anthology polo coat

January 6th 2021

Last year The Anthology asked me to help design a new polo coat they were going to produce. They’ve only gradually added coats to their bespoke offering, but are now doing so more, as they expand into ready-to-wear. Buzz at The Anthology was ...

Designing the Anthology polo coat

Last year The Anthology asked me to help design a new polo coat they were going to produce. They’ve only gradually added coats to their bespoke offering, but are now doing so more, as they expand into ready-to-wear. ...

CoatsJanuary 6th 2021

New Friday Polos – black and green (and men...

December 28th 2020

Shipping and production have not been entirely straightforward in recent weeks, as anyone following the chaotic clash of Covid and Brexit in the UK will be aware. But I’m glad to say we've been able to restock the Friday Polos - still the mos...

New Friday Polos – black and green (and men...

Shipping and production have not been entirely straightforward in recent weeks, as anyone following the chaotic clash of Covid and Brexit in the UK will be aware.  But I’m glad to say we've been able to restock the F...

ShirtsDecember 28th 2020

The Permanent Style x Cromford shearling coat

November 27th 2020

I’ve been lucky this year that so many outerwear collaborations have come to fruition - no delays, no problems, everything fulfilling my expectations. That doesn’t always happen. This next one is no less exciting than the others, but I ...

The Permanent Style x Cromford shearling coat

I’ve been lucky this year that so many outerwear collaborations have come to fruition - no delays, no problems, everything fulfilling my expectations. That doesn’t always happen.  This next one is no less exciting ...

November 27th 2020

Introducing: The yellow PS Oxford (shirt and fabric)

November 13th 2020

A reader gently mocked me when I wrote about the white version of this shirt and included styling advice. It's a white shirt after all - how hard can it be? I still defend that guidance: a white oxford is more useful than some people realise, parti...

Introducing: The yellow PS Oxford (shirt and fabric)

A reader gently mocked me when I wrote about the white version of this shirt and included styling advice. It's a white shirt after all - how hard can it be?  I still defend that guidance: a white oxford is more useful ...

ShirtsNovember 13th 2020

Introducing: The Wax Walker

October 28th 2020

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White VC in Manchester. The aim each time is to realise my version of a classic piece in the male wardrobe, often with elements that I feel are ...

Introducing: The Wax Walker

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White VC in Manchester.  The aim each time is to realise my version of a classic piece in the male wardrobe, often...

CoatsOctober 28th 2020

New book: Bespoke Style, the cuts of 25 of the wo...

October 19th 2020

Nothing is more satisfying than when long-grown projects come to fruition. Indeed, I'm not sure many media today could support a project that's taken this amount of work and time. It began in 2016, with the idea of trying to commission a suit or ja...

New book: Bespoke Style, the cuts of 25 of the wo...

Nothing is more satisfying than when long-grown projects come to fruition. Indeed, I'm not sure many media today could support a project that's taken this amount of work and time.  It began in 2016, with the idea of tr...

SuitsOctober 19th 2020

New Dartmoor colour – and what to wear unde...

October 12th 2020

Whenever I choose not to wear a shirt, my most common alternative during the working week is a collared knit - like the Dartmoor pictured. This manages to be both elegant - mostly due to the collar and fine gauge - and very relaxed and comfortable....

New Dartmoor colour – and what to wear unde...

Whenever I choose not to wear a shirt, my most common alternative during the working week is a collared knit - like the Dartmoor pictured.  This manages to be both elegant - mostly due to the collar and fine gauge - an...

KnitwearOctober 12th 2020

Introducing: The new donegal coat

September 23rd 2020

This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it'...

Introducing: The new donegal coat

This is the new Donegal Overcoat - the update on the raglan coat released last year.  The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make ...

CoatsSeptember 23rd 2020

Introducing: PS Selvedge Chambray

August 24th 2020

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese heritage, and the typically innovat...

Introducing: PS Selvedge Chambray

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese herit...

ClothAugust 24th 2020

Pink PS Oxford shirts available

August 10th 2020

What can I say about PS Oxford cloth at this point? I've gone through the reasons I like it so many times, most obviously in posts introducing the blue , striped and white versions. So this time I thought it might be good to focus on what customers...

Pink PS Oxford shirts available

What can I say about PS Oxford cloth at this point? I've gone through the reasons I like it so many times, most obviously in posts introducing the blue , striped and white versions.  So this time I thought it might be ...

ShirtsAugust 10th 2020

Navy jacket and jeans (with recommended cloths)

August 5th 2020

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels. So I thought I’d shoot this example from Solito, which Luigi made me last year but which I've ...

Navy jacket and jeans (with recommended cloths)

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels.  So I thought I’d shoot this example from Solito, which Luigi made m...

StyleAugust 5th 2020

Escorial Tweed is available again

July 20th 2020

UPDATE: Please note that the tech sheet for tailors, mentioned below, also includes information on the small shrinkage that sometimes occurs with Escorial. If your tailor is unsure on how this will affect the amount you need, please request this she...

Escorial Tweed is available again

UPDATE: Please note that the tech sheet for tailors, mentioned below, also includes information on the small shrinkage that sometimes occurs with Escorial. If your tailor is unsure on how this will affect the amount you...

ClothJuly 20th 2020

How to wear a cream jacket

June 24th 2020

A cream jacket is more useful than you might think. Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year. This post describes, and illustrates, three ways I&am...

How to wear a cream jacket

  A cream jacket is more useful than you might think.  Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year.   This post describes, an...

StyleJune 24th 2020

Lockdown looks: What I really wore at home

June 19th 2020

Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...

Lockdown looks: What I really wore at home

Every day, when I get dressed, there is something new I’m interested in wearing.  Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combina...

StyleJune 19th 2020

Introducing: The Finest Cardigan

May 27th 2020

This is the finest cardigan you will find, anywhere. That’s what we do with this series of knitwear pieces (like the Dartmoor): commission the finest quality possible, and design it to be the perfect partner for tailoring. This cardigan uses...

Introducing: The Finest Cardigan

This is the finest cardigan you will find, anywhere.  That’s what we do with this series of knitwear pieces (like the Dartmoor): commission the finest quality possible, and design it to be the perfect partner for tai...

KnitwearMay 27th 2020

The knit polo shirt: My Summer staple

May 20th 2020

  Over the next few weeks on Permanent Style, I’ll be setting out the pieces that form the foundation of my smart/casual summer wardrobe. We’ve covered the smart (read tailored) side of summer dressing in quite a lot of detail...

The knit polo shirt: My Summer staple

    Over the next few weeks on Permanent Style, I’ll be setting out the pieces that form the foundation of my smart/casual summer wardrobe.  We’ve covered the smart (read tailored) side of summer dressing in q...

KnitwearMay 20th 2020

What I wear working from home

March 23rd 2020

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Permanent Style became...

What I wear working from home

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so.  It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...

Style - March 23rd 2020

Baseball cap, white jeans and Ivy: Pick and choose

March 4th 2020

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs up/down) as a whole. ...

Baseball cap, white jeans and Ivy: Pick and choose

There are five elements I want to talk about in this outfit. Five.  And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs...

Denim - HatsMarch 4th 2020

Introducing: The button-down Friday Polo

February 12th 2020

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo. That may be because there are more out there at the moment; or it m...

Introducing: The button-down Friday Polo

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo.  That may be because there are more o...

Casual clothingFebruary 12th 2020