Brand: Permanent style

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

The two-week period for placing special orders of our Friday Polos ends tomorrow. So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by mi...

For the past year - ever since they were first launched here on Permanent Style - I have been wearing Sagans by Baudoin & Lange regularly and consistently. But it has only been in the past few weeks, as the tempera...

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th. This is primarily to give readers that require an XS or XXL the...

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style shop...

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. ...

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos. Stock is running short, with just 28 pieces left and crewneck the most popula...

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we sti...

There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

Although some Permanent Style collaborations have been rather esoteric (purple slippers anyone?), the most satisfying have always been those that go on to become wardrobe staples. Our next - available exclusively in the...

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row...

The Permanent Style scarves that we introduced last winter are in stock again in two new colours, and available to buy from the Begg & Co site now. The two colours are grey and green - the grey is pictured above, ...

One of the central themes of Permanent Style over the past nine years has been the desire to make tailoring relevant to a new generation. To explore the ways in which the suit or jacket can transition from formal busine...

* For stock availability, please check the Shop page of the website* A new iteration of our Friday Polo is available from today on the Permanent Style shop: a short-sleeved model for the summer. It is made in the same ...

My old friend Christian Barker – ex-Rake editor and general good egg – has a new project documenting some of the 10 style commandments of his famous friends and stylists. He published my thoughts today, a...

A quick reminder that our Permanent Style squares – unique, stylish, luxurious, and pictured above – are still available. So far just over half have been sold, and there is stock available in both the navy...

My third book this year, published by Prestel and in bookstores worldwide, is now available. It is called Best of British: The Stories Behind Britain’s Iconic Brands. The book covers 14 British manufacturers tha...

Nice to be included in The Rake Japan’s list of the 10 most Rakish men in the world, and alongside some lovely company. As ever, the Japan arm of the magazine is particularly geeky, and concentrated on accessor...

Next week in Stockholm, Plaza Uomo magazine is holding an event to launch my book ‘ The Finest Menswear in the World‘. There will be an interview on stage, book signings afterwards, and some coverage to feed...

If there is one question men ask more than any other, it is how to wear a jacket with jeans. Behind this usually lies a desire to dress up an outfit without appearing too up-tight. Friends in the creative or digital i...

It was lovely to see so many people on Wednesday night at our launch party for The Finest Menswear in the World. Nearly everyone made it, despite the torrential rain, the taxi strikes and the underground closures. Cl...

A few Instagram shots from our party at Globe-Trotter last week, where we presented our Permanent Style 2015 book to readers and many of the brands included. The party was held on the lovely first floor of the Globe-T...

We are holding a launch party for our Permanent Style 2015 book in London – and it would be great to have as many of you there as possible. The event will take place on Thursday June 25 on the first floor of th...

A nice little video here from our launch event in Milan for the Permanent Style 2015 book. Not much substance I’m afraid – more a promotional sting than anything else – but there are some nice shots o...

                                            One of the lovely things about our Permanent Style 2015 book has b...

What a lovely evening. Food, laughter, and some damned serious discussions about cufflink manufacturing and soft-shouldered tailoring. I love serious discussions at dinner. The film of our Gathering dinner last month, ...

In the past week I have been in Hong Kong, Beijing and Shanghai – the images here are from the Beijing launch of our Permanent Style 2015 book at the menswear store Brio. George at Brio put on a nice display for ...

Here is a teaser of the upcoming video we made at the Gathering dinner a couple of weeks ago, with Essence Lifestyle. I hope it gives a nice sense of the atmosphere, and whets the appetite for the full version, which w...

We received the first few copies of Permanent Style 2015 yesterday, and they look fantastic! They’re thick, they’re substantial, and the production is beautiful. Relief, pleasure, excitement: all bundled i...

These are the first pictures from our first Permanent Style dinner, which was co-hosted with Essence Lifestyle on Monday at Club Cafe Royal – part of a series we are creating called The Gathering. It was a really...

Next Monday I will be hosting the first in a series of dinners bringing together some of my favourite people across the industry. The event will be held at Club Cafe Royal, on Regent Street, and is co-hosted by Essence...

  I’m delighted to say that our first hard copy of Permanent Style – containing the best of the site from the previous year – will be out at the end of next month.  The magazine-sized publicat...

A reminder that the beautiful merino/silk socks we created with William Abraham will be available for the general public to view as of Monday. Until then, Permanent Style readers can order at this link, which is hidden...

About 50% of Permanent Style collaborations never come to fruition. The quality’s not right, or the cut, or some other aspect just can’t be perfected. Often the lead time proves to be too long. It makes you...

  Following a request on last week’s Finagon post – the cardigan we created with John Smedley – here are some details on the rest of the outfit, above. One reader drew attention to the shirt collar...

THE FINAGON CARDIGAN WAS PUT INTO SMEDLEY’S PERMANENT COLLECTION FOLLOWING THIS COLLABORATION. YOU CAN BUY IT ON THE SMEDLEY SITE. – Following Monday’s post on the cardigan we have developed with John ...

THE FINAGON CARDIGAN WAS PUT INTO SMEDLEY’S PERMANENT COLLECTION FOLLOWING THIS COLLABORATION. YOU CAN BUY IT ON THE SMEDLEY SITE. – Last year I began working with John Smedley on our next project – t...

I’m frequently asked why and how Permanent Style started. So often, in fact, that it occurred to me it’s because I’ve never written it down. So here it is. Seven years ago, I got a bonus from work and...

– NOW SOLD OUT – As flagged up last week, we are now offering a new edition of the Dartmoor sweater – the long-sleeved polo shirt I designed with John Smedley. You voted for our second edition to be in...

– VOTING CLOSED! (Wednesday, 5pm) After a last-minute rush, grey (silver) is the winner. Thank you to everyone that voted. Orders for our exciting new grey Dartmoor – the perfect polo – will start on Mo...

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– NOW SOLD OUT – The Permanent Style club tie is now available to buy on the Drake’s website. The ties are strictly limited to 100 numbered editions and the first 10 will be on sale tonight at the Drake...

The something special is our next collaboration: the Permanent Style club tie. Made by Drake’s at their new facilities on Haberdasher Street (I know, right?), the tie is a navy twill with the Permanent Style paisle...

I have just been told that we have a handful of the popular Dartmoor sweaters left at the John Smedley factory – due to exchanges, production overrun and so on. The sizes available are: Small, seven pieces SOLD OUT...

Someone pointed out recently that some Permanent Style collaborations – with La Portegna, for example, or Passaggio Cravatte – have ended without any news as to how they went or the product was received. Bo...

– NOW SOLD OUT – For anyone who likes bespoke or made-to-measure clothing, knitwear can be frustrating – particularly for wearing with that bespoke clothing, where you want the fit and finish to be as ...

An eagle-eyed reader sent me this newspaper clipping yesterday. It appears that versions of the profile that How To Spend It in Spain did on me in January are being carried by other Spanish-language newspapers, in this c...

This is the 1000th post on Permanent Style. In the past five-and-a-half years I have written about having things made at 20 different bespoke tailors, 6 bespoke shirtmakers and 2 bespoke shoemakers.