Introducing: The new donegal coat

September 23rd 2020

This is the new Donegal Overcoat - the update on the raglan coat released last year. The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make it into a true Winter coat: it'...

Introducing: The new donegal coat

This is the new Donegal Overcoat - the update on the raglan coat released last year.  The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make ...

CoatsSeptember 23rd 2020

Introducing: PS Selvedge Chambray

August 24th 2020

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese heritage, and the typically innovat...

Introducing: PS Selvedge Chambray

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese herit...

ClothAugust 24th 2020

Pink PS Oxford shirts available

August 10th 2020

What can I say about PS Oxford cloth at this point? I've gone through the reasons I like it so many times, most obviously in posts introducing the blue , striped and white versions. So this time I thought it might be good to focus on what customers...

Pink PS Oxford shirts available

What can I say about PS Oxford cloth at this point? I've gone through the reasons I like it so many times, most obviously in posts introducing the blue , striped and white versions.  So this time I thought it might be ...

ShirtsAugust 10th 2020

Navy jacket and jeans (with recommended cloths)

August 5th 2020

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels. So I thought I’d shoot this example from Solito, which Luigi made me last year but which I've ...

Navy jacket and jeans (with recommended cloths)

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels.  So I thought I’d shoot this example from Solito, which Luigi made m...

StyleAugust 5th 2020

Escorial Tweed is available again

July 20th 2020

UPDATE: Please note that the tech sheet for tailors, mentioned below, also includes information on the small shrinkage that sometimes occurs with Escorial. If your tailor is unsure on how this will affect the amount you need, please request this she...

Escorial Tweed is available again

UPDATE: Please note that the tech sheet for tailors, mentioned below, also includes information on the small shrinkage that sometimes occurs with Escorial. If your tailor is unsure on how this will affect the amount you...

ClothJuly 20th 2020

How to wear a cream jacket

June 24th 2020

A cream jacket is more useful than you might think. Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year. This post describes, and illustrates, three ways I&am...

How to wear a cream jacket

  A cream jacket is more useful than you might think.  Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year.   This post describes, an...

StyleJune 24th 2020

Lockdown looks: What I really wore at home

June 19th 2020

Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...

Lockdown looks: What I really wore at home

Every day, when I get dressed, there is something new I’m interested in wearing.  Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combina...

StyleJune 19th 2020

Introducing: The Finest Cardigan

May 27th 2020

This is the finest cardigan you will find, anywhere. That’s what we do with this series of knitwear pieces (like the Dartmoor): commission the finest quality possible, and design it to be the perfect partner for tailoring. This cardigan uses...

Introducing: The Finest Cardigan

This is the finest cardigan you will find, anywhere.  That’s what we do with this series of knitwear pieces (like the Dartmoor): commission the finest quality possible, and design it to be the perfect partner for tai...

KnitwearMay 27th 2020

The knit polo shirt: My Summer staple

May 20th 2020

  Over the next few weeks on Permanent Style, I’ll be setting out the pieces that form the foundation of my smart/casual summer wardrobe. We’ve covered the smart (read tailored) side of summer dressing in quite a lot of detail...

The knit polo shirt: My Summer staple

    Over the next few weeks on Permanent Style, I’ll be setting out the pieces that form the foundation of my smart/casual summer wardrobe.  We’ve covered the smart (read tailored) side of summer dressing in q...

KnitwearMay 20th 2020

What I wear working from home

March 23rd 2020

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Permanent Style became...

What I wear working from home

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so.  It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...

Style - March 23rd 2020

Baseball cap, white jeans and Ivy: Pick and choose

March 4th 2020

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs up/down) as a whole. ...

Baseball cap, white jeans and Ivy: Pick and choose

There are five elements I want to talk about in this outfit. Five.  And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs...

Denim - HatsMarch 4th 2020

Introducing: The button-down Friday Polo

February 12th 2020

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo. That may be because there are more out there at the moment; or it m...

Introducing: The button-down Friday Polo

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo.  That may be because there are more o...

Casual clothingFebruary 12th 2020

PS readership survey: The results

January 29th 2020

Nothing is more rewarding than seeing how PS readers engage with requests and ideas. In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable – you all take the t...

PS readership survey: The results

Nothing is more rewarding than seeing how PS readers engage with requests and ideas.  In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable ...

January 29th 2020

PS Watch Caps back in stock

December 16th 2019

The Permanent Style Watch Cap is finally available again, in the popular navy and mid-grey. Although the grey we did originally was well received, a lot of people commented that something a shade darker - more the colour of classic flannels - would ...

PS Watch Caps back in stock

The Permanent Style Watch Cap is finally available again, in the popular navy and mid-grey. Although the grey we did originally was well received, a lot of people commented that something a shade darker - more the colou...

HatsDecember 16th 2019

The weekend capsule wardrobe

November 13th 2019

A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array of activities. At one e...

The weekend capsule wardrobe

A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array o...

StyleNovember 13th 2019

The new Lightweight Friday Polo

July 3rd 2019

This is the lovely - and reader-driven - new version of the Lightweight Friday Polo. The version we did last summer, in white piqué, was popular and sold out, but several readers commented that it was a little too transparent for them. So t...

The new Lightweight Friday Polo

This is the lovely - and reader-driven - new version of the Lightweight Friday Polo.  The version we did last summer, in white piqué, was popular and sold out, but several readers commented that it was a little too tr...

ShirtsJuly 3rd 2019

Introducing: The Sartorial Travel Guide

June 26th 2019

UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the PS Shop in the future too. Ove...

Introducing: The Sartorial Travel Guide

UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the P...

June 26th 2019

PS Shorts back in stock (with new khaki)

May 1st 2019

A few readers have been asking in recent weeks when the shorts were coming back in stock. Fortunately, we've been rather more organised this year and they're here on May 1 rather than June 1. They're listed now on the shop site. Personally, last wee...

PS Shorts back in stock (with new khaki)

A few readers have been asking in recent weeks when the shorts were coming back in stock. Fortunately, we've been rather more organised this year and they're here on May 1 rather than June 1. They're listed now on the s...

TrousersMay 1st 2019

Everyday Denim shirts back in stock, and Lighter ...

March 25th 2019

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as som...

Everyday Denim shirts back in stock, and Lighter ...

[Everyday Denim shirts available here.  Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actuall...

ShirtsMarch 25th 2019

Watch Caps back in stock – in navy and cream

January 25th 2019

I'm pleased to say the Permanent Style watch caps are finally available again - on the shop site - after some delays. There are two colours: a slightly darker navy than last time, which I feel is more sartorial and suited to tailoring; and a cream t...

Watch Caps back in stock – in navy and cream

I'm pleased to say the Permanent Style watch caps are finally available again - on the shop site - after some delays. There are two colours: a slightly darker navy than last time, which I feel is more sartorial and suit...

HatsJanuary 25th 2019

Why I quit my job

October 5th 2018

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what Permanent Style is, or what it ...

Why I quit my job

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what P...

October 5th 2018

Popular at the pop-up: Hollywood tops, linen shir...

July 25th 2018

Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trousers (above) have been particula...

Popular at the pop-up: Hollywood tops, linen shir...

Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trousers (abo...

Casual clothing - ClothJuly 25th 2018

Kirk Originals sunglasses, Simpson London, and th...

July 23rd 2018

The two new brands at this iteration of the ‘Permanent Style presents’ pop-up shop were Kirk Originals and Simpson London. But while readers will be relatively familiar with Simpson, given I covered their new factory back in November, I&...

Kirk Originals sunglasses, Simpson London, and th...

The two new brands at this iteration of the ‘Permanent Style presents’ pop-up shop were Kirk Originals and Simpson London. But while readers will be relatively familiar with Simpson, given I covered their new factor...

Bags - Glasses and jewelleryJuly 23rd 2018

Everyday Denim cloth – new batch!

July 20th 2018

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shirt. That denim is now avail...

Everyday Denim cloth – new batch!

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

July 20th 2018

The next pop-up shop – in Fortnum & Ma...

July 2nd 2018

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ...

The next pop-up shop – in Fortnum & Ma...

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...

July 2nd 2018