Simon’s sizing advice (winter)

November 22nd 2024

Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advice and fetching sizes. I don&r...

Simon’s sizing advice (winter)

Match in comments:
The sawtooth from Bryceland's? Yes they have, partly through preference and partly shrinkage. The latter made me up from a 38 to a 40, and the former from a 40 to a 42...

CoatsNovember 22nd 2024

Hermes Sac a Depeches: How Great Things Age

November 20th 2024

  We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas’s bag; I even pr...

Hermes Sac a Depeches: How Great Things Age

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With Vestiaire yes, generally I would...

BagsNovember 20th 2024

Denim and tweed: My Scotland travel capsule 

November 15th 2024

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket that will go with both tailo...

Denim and tweed: My Scotland travel capsule 

Match in comments:
I don't believe so, no...

Denim - JacketsNovember 15th 2024

What does a green shirt (and a brown stripe) go w...

November 13th 2024

I really love playing with new colours in clothing. It’s like a fun little exercise in how much you know about what goes with what - how far you’ve come in your menswear journey. Yet at the same time, I also find it consistently throws ...

What does a green shirt (and a brown stripe) go w...

Match in comments:
Hey Kenneth, It's using a light fusing, yes, and then it's about the collar getting that bit of an S roll and opening up during the day. It should happen naturally as you push against the collar and it is pushed against ...

ShirtsNovember 13th 2024

Introducing: The Court Jacket

October 23rd 2024

*Care update: The Court Jacket can be wiped down on the outside to deal with any dirt, dust etc. It can also be hand-washed to deal with any perspiration over time. Hand wash in warm water and hang to dry. For the new collaboration this Autumn, I w...

Introducing: The Court Jacket

Match in comments:
Thank you! I don't have any outift photos like that, but I'll try and work on some soon...

CoatsOctober 23rd 2024

The Suede Overshirt made-to-order programme

October 11th 2024

The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small numbers. The idea is that re...

The Suede Overshirt made-to-order programme

Match in comments:
It's very dark - approaching black but not quite. Sorry about the lack of photos...

ShirtsOctober 11th 2024

Introducing: The dark navy Donegal

October 4th 2024

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew making something that could be s...

Introducing: The dark navy Donegal

Match in comments:
Ok got it - will decide what to do when I'm back in London later in the week. Thanks a lot!...

CoatsOctober 4th 2024

The Wax Walker: How Great Things Age

October 2nd 2024

At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax jackets are particularly nice i...

The Wax Walker: How Great Things Age

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I think this works with navy as well, yes...

CoatsOctober 2nd 2024

London pop-up(s)! Details for the two events, plu...

September 27th 2024

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will be in our old space at 20 Sav...

London pop-up(s)! Details for the two events, plu...

Match in comments:
Hey Dan - no photos this time I'm afraid, as we didn't do drinks and so on. Next time though definitely!...

CoatsSeptember 27th 2024

Bryceland’s made-to-measure jacket: Review

September 20th 2024

Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great style, and significantly, a bespoke ...

Bryceland’s made-to-measure jacket: Review

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Yes, green could be nice too - go dark and murky like our flannel we did with Fox recently, or muted and pale like the green oxford shirts we covered this week...

JacketsSeptember 20th 2024

The Rider’s Raincoat is back, in new beige and re...

September 18th 2024

The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the best macs. Happy to help on ...

The Rider’s Raincoat is back, in new beige and re...

Match in comments:
I don't know, but if I had to guess I'd say beige less likely to come back...

CoatsSeptember 18th 2024

Reviving the navy chalk-stripe suit: Ciardi DB in...

September 4th 2024

In the past few months on Permanent Style, we’ve shown a few outfits that are a little more unusual than perhaps typical: a notch or two further along the subtle/showy scale . The Art du Lin suit at Pitti probably falls into that category, as...

Reviving the navy chalk-stripe suit: Ciardi DB in...

Match in comments:
I think I'd leave it up to them and you're feeling when you try it Callum, rather than try and pre-judge it...

SuitsSeptember 4th 2024

Autumn/Winter 2024 on the PS Shop

August 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. We’ve included the information we have, but feel free to ask questions if you have them, as chances are someone else is th...

Autumn/Winter 2024 on the PS Shop

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Next year now...

August 23rd 2024

Introducing: The Permanent Style collection at Fox

August 14th 2024

When I visited T&G Caraceni in Rome last year, a particular bolt of vintage cloth caught my eye. It was a brown-and-black houndstooth tweed, mid-weight but densely woven (as a lot of that vintage tweed tends to be). Unfortunately only 1.5m ...

Introducing: The Permanent Style collection at Fox

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I haven't measured it in millimetres and not sure I could! But it's quit compact, so not as thick as other, more spongey tweeds...

ClothAugust 14th 2024

I’m going on holiday (again)

August 2nd 2024

Back in the Easter holidays, Manish kindly took over Permanent Style for a week, so I could completely switch off and spend time with the family. That seemed to work well, both because the site didn't explode and because a few readers seemed to appr...

I’m going on holiday (again)

Match in comments:
No, sorry JC. We only do pre-orders for a couple of items each year, as a way to offer different colours or sizes. We run a waiting list instead...

Glasses and jewelleryAugust 2nd 2024

Friday Polos, Linen Overshirts and T-shirts: The ...

July 26th 2024

There are quite a few things to catch up on with regards to PS products, and it feels like readers have quite a few questions too, given the number that have come up in comments. So it might be good to have all of those answered in one place. First,...

Friday Polos, Linen Overshirts and T-shirts: The ...

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Hey Mateusz, I'm afraid that will be too soon, yes. They will probably be in there during October...

ShirtsJuly 26th 2024

The Casual Style Guide back in stock

July 12th 2024

I swear, we didn't try to create any of this hype. The Casual Style Guide, the book Jamie Ferguson and I published in March, was just popular. Particularly with wholesale accounts - menswear shops around the world - who bought up much of the stock b...

The Casual Style Guide back in stock

Match in comments:
Ha! Lovely to hear Aaron, and feel free to carry on asking questions here....

July 12th 2024

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-woven cotton last year. These ...

Introducing: Japanese denim shirts

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Yes, with darker indigo it can nicely...

Denim - ShirtsJune 7th 2024

‘Bleu de Travail’ workwear

June 5th 2024

When I covered chore coats about this time last year, I mentioned that there were three major workwear materials that could be interchanged for different looks: blue denim, US-military green and duck-cotton canvas . It could be a Type II jacket with...

‘Bleu de Travail’ workwear

Match in comments:
You are totally right. I have mentioned those two brands in response to Mont St. Michel's reference since this brand, apart from bleus de travail also makes some marinières whereas Armor Lux and Le Minor are mostly into...

Casual clothing - StyleJune 5th 2024

Massura: Building on constructive criticism

June 3rd 2024

Three years ago , I covered the German outfit Massura , who were offering a well-priced bespoke and MTM service made in Naples. However the jacket they made me had some substantial issues, which I covered in a review in the normal, honest way we do ...

Massura: Building on constructive criticism

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Yes. That would be Great. Mr Roetzel is very knowledgeabe....

JacketsJune 3rd 2024

Which office are you? A cold, current 2024 update

May 22nd 2024

The article ‘Which office are you?’ in 2016 was one of the most popular we have ever done on PS. I think largely because it showed clearly how outfits could be adjusted to different levels of formality, at a time when office attire was a...

Which office are you? A cold, current 2024 update

Match in comments:
I think any would be fine to be honest Henry, but if you were unsure I'd go with black...

Jackets - KnitwearMay 22nd 2024

Introducing: The Suede Overshirt

May 17th 2024

A few readers have asked over the years about a suede overshirt on PS - particularly following the series of articles we did this time last year, on jacket substitutes like overshirts , chores and tebas . So when we visited the suede workshop Rifug...

Introducing: The Suede Overshirt

Match in comments:
Hi Jack, That's lovely to hear, thank you. I'm not sure if Pinnas do leather/suede alterations, you'd have to ask them. So my default would be Valet, or Cromford Leather...

ShirtsMay 17th 2024

Introducing: The Art du Lin Harrington

May 8th 2024

A particular linen developed by Solbiati has generated a fair bit of buzz in the last couple of years. Finished with a matte effect and washed to give it an unusually soft feel, ‘Art du Lin’ has become popular with a lot of people who do...

Introducing: The Art du Lin Harrington

Match in comments:
Hi Ed, No I've dry cleaned mine and it's been fine. Perhaps it wasn't a very good dry cleaner?...

JacketsMay 8th 2024

How to pack for a week-long trip: Video

April 29th 2024

This is the second of two videos we made recently talking through what to pack for travel. The first suggested clothes for a three-day trip - basically wearing one outfit and packing another, but with every piece interchangeable. This second one exp...

How to pack for a week-long trip: Video

Match in comments:
It's the Aspen from Begg. The clothes are all listed at the end of the video....

Bags - VideoApril 29th 2024

Wearing black shoes with jeans

April 1st 2024

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more common styling choice. So the ...

Wearing black shoes with jeans

Match in comments:
In my experience, no, cordovan in black doesn't look that different. You need a different colour or a more casual shape...

StyleApril 1st 2024