Brand: Permanent style

The Permanent Style Watch Cap is finally available again, in the popular navy and mid-grey. Although the grey we did originally was well received, a lot of people commented that something a shade darker - more the colou...

A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array o...

This is the lovely - and reader-driven - new version of the Lightweight Friday Polo.  The version we did last summer, in white piqué, was popular and sold out, but several readers commented that it was a little too tr...

UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the P...

A few readers have been asking in recent weeks when the shorts were coming back in stock. Fortunately, we've been rather more organised this year and they're here on May 1 rather than June 1. They're listed now on the s...

[Everyday Denim shirts available here.  Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actuall...

I'm pleased to say the Permanent Style watch caps are finally available again - on the shop site - after some delays. There are two colours: a slightly darker navy than last time, which I feel is more sartorial and suit...

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what P...

Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trousers (abo...

The two new brands at this iteration of the ‘Permanent Style presents’ pop-up shop were Kirk Originals and Simpson London. But while readers will be relatively familiar with Simpson, given I covered their new factor...

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard tr...

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, s...

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge formal...

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit th...

I know I'm biased, but  this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite.  It has faded slowly and nicely, while stopping short of bleaching completel...

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter.  We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy a...

As promised last year, the Permanent Style watch cap is finally available - it’s on the PS store, price £69 plus VAT, in navy or grey. It’s a collaboration I’ve been building to for a long time. As far back as 20...

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craf...

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable...

Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a modern office can wear every day:...

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts.  I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style rea...