Brand: Permanent style

Back when these things were possible, I remember an American friend visiting in the Spring and asking: “How on earth do you dress for this weather? I can see my breath in the morning, but my midday I’m roasting and ...

My favourite Harris Tweed has not been available for a few years now.  Originally offered by Holland & Sherry, I was such a fan that I used it for one of my favourite tweed jackets (from Elia Caliendo, below ), a f...

I'm so, so excited to have this trench coat back and available again on the PS store.  Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That col...

I’m often asked which hats work best with different types of coat. In fact, it often comes up at this time of year - I guess when unexpected showers are more of a hazard. The sliding scale of formality with hats is pr...

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I l...

This question about knitwear worn on its own (without a shirt) came up twice recently - once in a comment about polo-collared knits (above) and once in a reader question about roll necks. So it feels like it deserves it...

Last year The Anthology asked me to help design a new polo coat they were going to produce. They’ve only gradually added coats to their bespoke offering, but are now doing so more, as they expand into ready-to-wear. ...

Shipping and production have not been entirely straightforward in recent weeks, as anyone following the chaotic clash of Covid and Brexit in the UK will be aware.  But I’m glad to say we've been able to restock the F...

I’ve been lucky this year that so many outerwear collaborations have come to fruition - no delays, no problems, everything fulfilling my expectations. That doesn’t always happen.  This next one is no less exciting ...

A reader gently mocked me when I wrote about the white version of this shirt and included styling advice. It's a white shirt after all - how hard can it be?  I still defend that guidance: a white oxford is more useful ...

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White VC in Manchester.  The aim each time is to realise my version of a classic piece in the male wardrobe, often...

Nothing is more satisfying than when long-grown projects come to fruition. Indeed, I'm not sure many media today could support a project that's taken this amount of work and time.  It began in 2016, with the idea of tr...

Whenever I choose not to wear a shirt, my most common alternative during the working week is a collared knit - like the Dartmoor pictured.  This manages to be both elegant - mostly due to the collar and fine gauge - an...

This is the new Donegal Overcoat - the update on the raglan coat released last year.  The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make ...

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese herit...

What can I say about PS Oxford cloth at this point? I've gone through the reasons I like it so many times, most obviously in posts introducing the blue , striped and white versions.  So this time I thought it might be ...

A few readers asked in our recent Complete Capsule posts about the kind of navy jacket I mentioned, that would work with jeans as well as flannels.  So I thought I’d shoot this example from Solito, which Luigi made m...

UPDATE: Please note that the tech sheet for tailors, mentioned below, also includes information on the small shrinkage that sometimes occurs with Escorial. If your tailor is unsure on how this will affect the amount you...

  A cream jacket is more useful than you might think.  Certainly, I’ve found myself using this one from Jean-Manuel Moreau more than I expected since I received it earlier in the year.   This post describes, an...

Every day, when I get dressed, there is something new I’m interested in wearing.  Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combina...

This is the finest cardigan you will find, anywhere.  That’s what we do with this series of knitwear pieces (like the Dartmoor): commission the finest quality possible, and design it to be the perfect partner for tai...

    Over the next few weeks on Permanent Style, I’ll be setting out the pieces that form the foundation of my smart/casual summer wardrobe.  We’ve covered the smart (read tailored) side of summer dressing in q...

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so.  It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...

There are five elements I want to talk about in this outfit. Five.  And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs...

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo.  That may be because there are more o...