What I wear working from home

March 23rd 2020

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Permanent Style became...

What I wear working from home

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so.  It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...

Style - March 23rd 2020

Baseball cap, white jeans and Ivy: Pick and choose

March 4th 2020

There are five elements I want to talk about in this outfit. Five. And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs up/down) as a whole. ...

Baseball cap, white jeans and Ivy: Pick and choose

There are five elements I want to talk about in this outfit. Five.  And I’ll take them all separately - because you can easily change one, or only like one. There’s no need to lift an outfit (or, give it the thumbs...

Denim - HatsMarch 4th 2020

Introducing: The button-down Friday Polo

February 12th 2020

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo. That may be because there are more out there at the moment; or it m...

Introducing: The button-down Friday Polo

Picking what to offer in this next iteration of the Friday Polo was not a hard decision. So many readers have asked in the past few months for a button-down version of the PS polo.  That may be because there are more o...

Casual clothingFebruary 12th 2020

PS readership survey: The results

January 29th 2020

Nothing is more rewarding than seeing how PS readers engage with requests and ideas. In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable – you all take the t...

PS readership survey: The results

Nothing is more rewarding than seeing how PS readers engage with requests and ideas.  In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable ...

January 29th 2020

PS Watch Caps back in stock

December 16th 2019

The Permanent Style Watch Cap is finally available again, in the popular navy and mid-grey. Although the grey we did originally was well received, a lot of people commented that something a shade darker - more the colour of classic flannels - would ...

PS Watch Caps back in stock

The Permanent Style Watch Cap is finally available again, in the popular navy and mid-grey. Although the grey we did originally was well received, a lot of people commented that something a shade darker - more the colou...

HatsDecember 16th 2019

The weekend capsule wardrobe

November 13th 2019

A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array of activities. At one e...

The weekend capsule wardrobe

A weekend wardrobe can be a particular challenge for guys that care about their clothes. It should be relaxed and easy – not requiring much thought, and a nice change from the working week – yet cover a wide array o...

StyleNovember 13th 2019

The new Lightweight Friday Polo

July 3rd 2019

This is the lovely - and reader-driven - new version of the Lightweight Friday Polo. The version we did last summer, in white piqué, was popular and sold out, but several readers commented that it was a little too transparent for them. So t...

The new Lightweight Friday Polo

This is the lovely - and reader-driven - new version of the Lightweight Friday Polo.  The version we did last summer, in white piqué, was popular and sold out, but several readers commented that it was a little too tr...

ShirtsJuly 3rd 2019

Introducing: The Sartorial Travel Guide

June 26th 2019

UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the PS Shop in the future too. Ove...

Introducing: The Sartorial Travel Guide

UPDATE: The readers' special edition of this book sold out on its first day. It is now only available from the shops listed at the bottom of this page. The standard edition is available in bookshops and will be on the P...

June 26th 2019

PS Shorts back in stock (with new khaki)

May 1st 2019

A few readers have been asking in recent weeks when the shorts were coming back in stock. Fortunately, we've been rather more organised this year and they're here on May 1 rather than June 1. They're listed now on the shop site. Personally, last wee...

PS Shorts back in stock (with new khaki)

A few readers have been asking in recent weeks when the shorts were coming back in stock. Fortunately, we've been rather more organised this year and they're here on May 1 rather than June 1. They're listed now on the s...

TrousersMay 1st 2019

Everyday Denim shirts back in stock, and Lighter De...

March 25th 2019

[Everyday Denim shirts available here. Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actually, it usually starts as som...

Everyday Denim shirts back in stock, and Lighter De...

[Everyday Denim shirts available here.  Lighter Denim shirts here] When you talk to craftsmen or designers about things you like in their range, there’s often a particular smile that creeps across their face. Actuall...

ShirtsMarch 25th 2019

Watch Caps back in stock – in navy and cream

January 25th 2019

I'm pleased to say the Permanent Style watch caps are finally available again - on the shop site - after some delays. There are two colours: a slightly darker navy than last time, which I feel is more sartorial and suited to tailoring; and a cream t...

Watch Caps back in stock – in navy and cream

I'm pleased to say the Permanent Style watch caps are finally available again - on the shop site - after some delays. There are two colours: a slightly darker navy than last time, which I feel is more sartorial and suit...

HatsJanuary 25th 2019

Why I quit my job

October 5th 2018

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what Permanent Style is, or what it ...

Why I quit my job

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what P...

October 5th 2018

Popular at the pop-up: Hollywood tops, linen shirts...

July 25th 2018

Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trousers (above) have been particula...

Popular at the pop-up: Hollywood tops, linen shirts...

Given the heat at the moment in London, it shouldn’t be surprising that linen is the most attractive thing in the pop-up up shop, which has been going wonderfully so far. Edward Sexton’s Hollywood-top trousers (abo...

Casual clothing - ClothJuly 25th 2018

Kirk Originals sunglasses, Simpson London, and the ...

July 23rd 2018

The two new brands at this iteration of the ‘Permanent Style presents’ pop-up shop were Kirk Originals and Simpson London. But while readers will be relatively familiar with Simpson, given I covered their new factory back in November, I&...

Kirk Originals sunglasses, Simpson London, and the ...

The two new brands at this iteration of the ‘Permanent Style presents’ pop-up shop were Kirk Originals and Simpson London. But while readers will be relatively familiar with Simpson, given I covered their new factor...

Bags - Glasses and jewelleryJuly 23rd 2018

Everyday Denim cloth – new batch!

July 20th 2018

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shirt. That denim is now avail...

Everyday Denim cloth – new batch!

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

July 20th 2018

The next pop-up shop – in Fortnum & Mason!

July 2nd 2018

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ...

The next pop-up shop – in Fortnum & Mason!

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...

July 2nd 2018

Short-sleeved Friday Polos available

June 22nd 2018

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard trying to decide which variation...

Short-sleeved Friday Polos available

A new batch of the short-sleeved version of the Friday Polo came in yesterday - in navy and light grey. They are available on the shop site now, though only 50 in each colour so worth grabbing quickly. It's been hard tr...

ShirtsJune 22nd 2018

How great things age: Levi’s bespoke jeans

May 18th 2018

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, showing in detail t...

How great things age: Levi’s bespoke jeans

Several readers asked how my bespoke jeans, made by Levi’s in London, have aged in the four years I’ve had them. To answer, I decided to do a shoot at the new Levi’s bespoke workshop on Great Marlborough Street, s...

DenimMay 18th 2018

Introducing: PS Oxford fabric

May 9th 2018

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge formal and casual perhaps better...

Introducing: PS Oxford fabric

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge formal...

ShirtsMay 9th 2018

Friday Polos back in stock – with new Olive

April 26th 2018

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four colours. However, as I know t...

Friday Polos back in stock – with new Olive

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

ShirtsApril 26th 2018

Holiday snaps: Eidos, Aspesi, Doek, Drake’s

April 20th 2018

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit the 100 Hands factory in Amritsa...

Holiday snaps: Eidos, Aspesi, Doek, Drake’s

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit th...

Glasses and jewellery - ShirtsApril 20th 2018

Everyday Denim shirts available

March 14th 2018

I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. The fading around the cuffs, pl...

Everyday Denim shirts available

I know I'm biased, but  this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite.  It has faded slowly and nicely, while stopping short of bleaching completel...

March 14th 2018

Watch caps back in stock

February 26th 2018

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy and grey in 100% cashmere. They...

Watch caps back in stock

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter.  We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy a...

February 26th 2018

Introducing: The Permanent Style watch cap

January 10th 2018

As promised last year, the Permanent Style watch cap is finally available - it’s on the PS store, price £69 plus VAT, in navy or grey. It’s a collaboration I’ve been building to for a long time. As far back as 2014, I bought ...

Introducing: The Permanent Style watch cap

As promised last year, the Permanent Style watch cap is finally available - it’s on the PS store, price £69 plus VAT, in navy or grey. It’s a collaboration I’ve been building to for a long time. As far back as 20...

HatsJanuary 10th 2018

Field jacket, rollneck and flannels

December 11th 2017

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be afraid of taking inspiration ...

Field jacket, rollneck and flannels

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Casual clothing - KnitwearDecember 11th 2017