Brand: Permanent style

My favourite ever scarf is the Arran model from Begg.  Over the years you will have seen me wear it with everything, from a Western hat to a baseball cap, a polo coat to a tweed jacket (examples at those links). Outsid...

During September and October will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.  The Bridge Coat was restocked a couple of weeks ...

This might be our last piece on summer clothing this year, and I wanted to use it to talk about one of my most useful pieces of the last few months - this vintage ‘jungle jacket’.  I bought it two years ago, at the...

Two years ago, when we visited the Joshua Ellis mill near Batley, Yorkshire, I spent a happy couple of hours browsing their archive.  As you might expect, the vast majority were classics: plain or textured cashmeres, h...

We used to do a lot of posts called ‘ Reader questions’. Someone asked recently what happened to them.  Well, we still do them - it’s just that the site is now so big that posts normally reflect a half dozen read...

Last Summer, I had coffee with a friend on a hot afternoon in Mayfair. Sitting outside a pavement cafe, he was wearing loafers, a beautifully tailored trousers and - to my surprise - a short-sleeved shirt.  I’ve neve...

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since.  One of the reasons I liked that mo...

The PS Shorts go on sale again today, in the same colours as the past two years: khaki, olive and navy. Thank you to all readers for their patience waiting for the restock.  There is only one major change, which is tha...

These trousers from young brand Casatlantic deserve to be in our chino series ( previously Rubato ; upcoming Real McCoy’s) by virtue of being cotton twills, in a fairly clean style.  But they aren’t your everyday, ...

This knitted polo we’re launching on the PS Shop today is in some ways just a short-sleeved version of the Dartmoor. It has the same finest-in-the-world make (hence the name), the same reinforced collar, and the same ...

Back when these things were possible, I remember an American friend visiting in the Spring and asking: “How on earth do you dress for this weather? I can see my breath in the morning, but my midday I’m roasting and ...

My favourite Harris Tweed has not been available for a few years now.  Originally offered by Holland & Sherry, I was such a fan that I used it for one of my favourite tweed jackets (from Elia Caliendo, below ), a f...

I'm so, so excited to have this trench coat back and available again on the PS store.  Why? Well primarily because I've been wearing it over the past few weeks, and I'd forgotten what an exciting design it is. That col...

I’m often asked which hats work best with different types of coat. In fact, it often comes up at this time of year - I guess when unexpected showers are more of a hazard. The sliding scale of formality with hats is pr...

In our recent article ' Outfits that I got wrong', a reader commented that he would be interested in the opposite post. Not outfits I got right - hopefully there are lots of those - but ones I got the most right, or I l...

This question about knitwear worn on its own (without a shirt) came up twice recently - once in a comment about polo-collared knits (above) and once in a reader question about roll necks. So it feels like it deserves it...

Last year The Anthology asked me to help design a new polo coat they were going to produce. They’ve only gradually added coats to their bespoke offering, but are now doing so more, as they expand into ready-to-wear. ...

Shipping and production have not been entirely straightforward in recent weeks, as anyone following the chaotic clash of Covid and Brexit in the UK will be aware.  But I’m glad to say we've been able to restock the F...

I’ve been lucky this year that so many outerwear collaborations have come to fruition - no delays, no problems, everything fulfilling my expectations. That doesn’t always happen.  This next one is no less exciting ...

A reader gently mocked me when I wrote about the white version of this shirt and included styling advice. It's a white shirt after all - how hard can it be?  I still defend that guidance: a white oxford is more useful ...

Every year for the past four years, I've developed a piece of outerwear with the lovely team at Private White VC in Manchester.  The aim each time is to realise my version of a classic piece in the male wardrobe, often...

Nothing is more satisfying than when long-grown projects come to fruition. Indeed, I'm not sure many media today could support a project that's taken this amount of work and time.  It began in 2016, with the idea of tr...

Whenever I choose not to wear a shirt, my most common alternative during the working week is a collared knit - like the Dartmoor pictured.  This manages to be both elegant - mostly due to the collar and fine gauge - an...

This is the new Donegal Overcoat - the update on the raglan coat released last year.  The only change on that version is the colour and the weight of the cloth. We decided to go with a heavier tweed this year, to make ...

Back in 2017, Jamie Ferguson and I visited fabric mills in Japan - like Hosoo, in Kyoto (pictured below) , which produces the most extraordinary silks. It was really interesting to see the weaving side of Japanese herit...