Brand: Permanent style

Cedric works in the art world, and as such is rarely formal. But he retains an interest in tailoring, has childhood memories of going to Huntsman, and is even talking to Fred Nieddu about his first bespoke.  He also ha...

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particula...

This may be a little niche, but it’s something that often stresses me out in the morning, so hopefully it will be of some use to others.  My plans for what to wear on a particular day usually don’t account for rain...

I get a lot of joy out of wearing this outfit, though I’m not quite sure why. It might be that it’s clearly dressed up – tailored jacket, tailored trousers – but not that stuffy. No tie, and not even a proper sh...

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week.  They’re not exactly the same as the originals, which were a single pl...

I used to have a linen bomber jacket from Hermes . It was a beautiful piece of clothing, lightweight and cool, and I loved wearing it with both shorts and tailoring in the summer.  Unfortunately the design had some fla...

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life).  He...

The Finest Polo - the elegant, knitted summer polo shirt - goes on sale again today, with a new mid-grey colour alongside the navy and cream. And I wanted to take the opportunity to talk about the wear and care of it, a...

I’ve always loved Japanese circular-knitted T-shirts. They have so much body, and such a nice hand compared to regular tees.  By comparison mainstream T-shirts can feel flimsy, almost like underwear.  But the proble...

Our Indulgent Shawl Cardigan doesn’t need much introduction.  Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for y...

  Over the winter, quite a few readers have asked what I wear for very cold weather.  If it’s formal, the answer is a simple variation on the coats we’ve already featured: a heavyweight overcoat like my 30oz fr...

*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new sh...

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to...

  As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casual...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrk...

*Note: The brown of this jacket is perhaps a little browner and lighter than the pictures suggest. A picture of the skin itself has been added at the bottom of this piece to demonstrate. Thanks* During the recent pop-up...

I’ve always recommended Crockett & Jones to readers over the years, as a solid, good-value English shoe. But I’ve only briefly owned a pair. I had some when I was in my twenties, but bought the wrong size - so s...

*Donegal Coat update: The first batch is ready and will be shipping out this week. A smaller second batch will go on sale next week. Use the form on the shop page to be added to the waiting list for that if you're inter...

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them.  Before the party kicked off, I made sure to try on all of the Bryceland’s products ...

This feels like it’s been a long time coming. Probably because I just got excited about this material a good year ago, and started talking to people about it soon after.  The wait is also not over quite yet, though. ...

My favourite ever scarf is the Arran model from Begg.  Over the years you will have seen me wear it with everything, from a Western hat to a baseball cap, a polo coat to a tweed jacket (examples at those links). Outsid...

During September and October will be restocking all of the outerwear collaborations we do with Private White VC, and releasing a new version of the Donegal raglan coat.  The Bridge Coat was restocked a couple of weeks ...

This might be our last piece on summer clothing this year, and I wanted to use it to talk about one of my most useful pieces of the last few months - this vintage ‘jungle jacket’.  I bought it two years ago, at the...

Two years ago, when we visited the Joshua Ellis mill near Batley, Yorkshire, I spent a happy couple of hours browsing their archive.  As you might expect, the vast majority were classics: plain or textured cashmeres, h...

We used to do a lot of posts called ‘ Reader questions’. Someone asked recently what happened to them.  Well, we still do them - it’s just that the site is now so big that posts normally reflect a half dozen read...