Introducing: The navy Donegal Coat

September 28th 2022

The cut and contours of this, the PS Donegal Coat, will be familiar to most readers. So I’ll focus on the colour to begin with. This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alternates between navy and bl...

Introducing: The navy Donegal Coat

The cut and contours of this, the PS Donegal Coat, will be familiar to most readers. So I’ll focus on the colour to begin with.  This is our navy iteration, and it is primarily a large, 3x3 herringbone weave that alt...

CoatsSeptember 28th 2022

The olive PS Trench is back

September 21st 2022

Three weeks ago, I received my new olive PS Trench Coat. I did have one years ago, but it was a size 3 and I’m definitely more of a 4. I also prefer the belt system on the new model. Wearing that coat over the past couple of weeks has reminde...

The olive PS Trench is back

Three weeks ago, I received my new olive PS Trench Coat. I did have one years ago, but it was a size 3 and I’m definitely more of a 4. I also prefer the belt system on the new model.  Wearing that coat over the past ...

CoatsSeptember 21st 2022

PS outerwear available to try on in London –...

September 20th 2022

PS is planning to have a pop-up shop in London this autumn, but it won’t be until the beginning of November. So, in the interim, our friends at William Crabtree & Sons have kindly offered to host some of the new outerwear - focusing o...

PS outerwear available to try on in London –...

PS is planning to have a pop-up shop in London this autumn, but it won’t be until the beginning of November.  So, in the interim, our friends at William Crabtree & Sons have kindly offered to host some of the new...

CoatsSeptember 20th 2022

We’re coming to New York!

September 12th 2022

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on ...

We’re coming to New York!

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We w...

September 12th 2022

New colours in the Arran scarf and PS watch caps

September 9th 2022

The popular PS Watch Caps and exclusive Arran scarves from Begg & Co - introduced last year - have just been restocked on the PS Shop, with two additional colours. It was a real struggle last year to get things in on time, with delays not ju...

New colours in the Arran scarf and PS watch caps

The popular PS Watch Caps and exclusive Arran scarves from Begg & Co - introduced last year - have just been restocked on the PS Shop, with two additional colours. It was a real struggle last year to get things in o...

Hanks and scarves - HatsSeptember 9th 2022

Black tops and tonal combinations under

September 5th 2022

In many ways, today's outfit is a natural extension of things we’ve been talking about recently. There was, back on August 12, our discussion about wearing all black , which has some bearing here. The outfit is not all black, of course, but i...

Black tops and tonal combinations under

In many ways, today's outfit is a natural extension of things we’ve been talking about recently.  There was, back on August 12, our discussion about wearing all black , which has some bearing here. The outfit is not ...

ShirtsSeptember 5th 2022

Coming up on the PS Shop this Autumn/Winter

August 31st 2022

At the beginning of each season recently (spring/summer, autumn/winter) we've been sending out summaries of upcoming products to PS Shop customers. These go to anyone on a waiting list for a product, and anyone that has signed up to marketing emails...

Coming up on the PS Shop this Autumn/Winter

At the beginning of each season recently (spring/summer, autumn/winter) we've been sending out summaries of upcoming products to PS Shop customers. These go to anyone on a waiting list for a product, and anyone that has...

Coats - Hanks and scarvesAugust 31st 2022

What I pack when I travel – on holiday

July 22nd 2022

  A few years ago, I wrote a piece detailing what I packed when I travelled – focused on Naples in wam weather, but with application to colder weather too. However this was a ‘work’ trip for me. One where I was expecte...

What I pack when I travel – on holiday

  A few years ago, I wrote a piece detailing what I packed when I travelled – focused on Naples in wam weather, but with application to colder weather too.  However this was a ‘work’ trip for me. One wher...

July 22nd 2022

Introducing: The striped short-sleeve shirt

July 20th 2022

“A smarter short-sleeved shirt is not something I ever considered before, but I do actually like it.” I have to say I enjoyed the process of launching this shirt last year - i t’s fun to make something that challenges people, pushi...

Introducing: The striped short-sleeve shirt

“A smarter short-sleeved shirt is not something I ever considered before, but I do actually like it.” I have to say I enjoyed the process of launching this shirt last year - i t’s fun to make something that challe...

ShirtsJuly 20th 2022

Reader profile: Cedric

June 17th 2022

Cedric works in the art world, and as such is rarely formal. But he retains an interest in tailoring, has childhood memories of going to Huntsman, and is even talking to Fred Nieddu about his first bespoke. He also has a depth of interest in Americ...

Reader profile: Cedric

Cedric works in the art world, and as such is rarely formal. But he retains an interest in tailoring, has childhood memories of going to Huntsman, and is even talking to Fred Nieddu about his first bespoke.  He also ha...

Casual clothing - JacketsJune 17th 2022

Introducing: The olive overshirt (and Summer rest...

May 13th 2022

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particularly nicely. The overshirt is ...

Introducing: The olive overshirt (and Summer rest...

This is the new colour of the PS Linen Overshirt - a pale olive green. I love it, but it is a touch unusual so I thought it was worth shooting with different colours, just to illustrate how I think it can work particula...

Shirts - TrousersMay 13th 2022

Rain: Cap and cordovan, or felt and suede

May 9th 2022

This may be a little niche, but it’s something that often stresses me out in the morning, so hopefully it will be of some use to others. My plans for what to wear on a particular day usually don’t account for rain. I might be going int...

Rain: Cap and cordovan, or felt and suede

This may be a little niche, but it’s something that often stresses me out in the morning, so hopefully it will be of some use to others.  My plans for what to wear on a particular day usually don’t account for rain...

Coats - HatsMay 9th 2022

This feels like me

May 2nd 2022

I get a lot of joy out of wearing this outfit, though I’m not quite sure why. It might be that it’s clearly dressed up – tailored jacket, tailored trousers – but not that stuffy. No tie, and not even a proper shirt, just a po...

This feels like me

I get a lot of joy out of wearing this outfit, though I’m not quite sure why. It might be that it’s clearly dressed up – tailored jacket, tailored trousers – but not that stuffy. No tie, and not even a proper sh...

Jackets - StyleMay 2nd 2022

Mohair cardigans and Rubato chinos

April 15th 2022

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week. They’re not exactly the same as the originals, which were a single pleat where this is a fla...

Mohair cardigans and Rubato chinos

These chinos are the Rubato ones I’ve asked them to reissue, which will be available exclusively in the PS pop-up shop on Savile Row next week.  They’re not exactly the same as the originals, which were a single pl...

Knitwear - TrousersApril 15th 2022

Introducing: The Linen Harrington

April 13th 2022

I used to have a linen bomber jacket from Hermes . It was a beautiful piece of clothing, lightweight and cool, and I loved wearing it with both shorts and tailoring in the summer. Unfortunately the design had some flaws (in my view); it had a tiny ...

Introducing: The Linen Harrington

I used to have a linen bomber jacket from Hermes . It was a beautiful piece of clothing, lightweight and cool, and I loved wearing it with both shorts and tailoring in the summer.  Unfortunately the design had some fla...

JacketsApril 13th 2022

Reader profile: Andy

March 25th 2022

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life). He is passionate about clothing, ...

Reader profile: Andy

This is Andy. A long-time reader and customer, Andy had led, shall we say, an interesting life. Currently a hydrographic surveyor, he has also been a pilot, a mountaineer, and dabbles as a model (fashion and life).  He...

Coats - HatsMarch 25th 2022

The Finest Polo back in stock, with grey, with notes

March 21st 2022

The Finest Polo - the elegant, knitted summer polo shirt - goes on sale again today, with a new mid-grey colour alongside the navy and cream. And I wanted to take the opportunity to talk about the wear and care of it, as there were a few questions b...

The Finest Polo back in stock, with grey, with notes

The Finest Polo - the elegant, knitted summer polo shirt - goes on sale again today, with a new mid-grey colour alongside the navy and cream. And I wanted to take the opportunity to talk about the wear and care of it, a...

KnitwearMarch 21st 2022

Introducing: The tapered T-shirt

March 2nd 2022

I’ve always loved Japanese circular-knitted T-shirts. They have so much body, and such a nice hand compared to regular tees. By comparison mainstream T-shirts can feel flimsy, almost like underwear. But the problem, usually, with Japanese te...

Introducing: The tapered T-shirt

I’ve always loved Japanese circular-knitted T-shirts. They have so much body, and such a nice hand compared to regular tees.  By comparison mainstream T-shirts can feel flimsy, almost like underwear.  But the proble...

Casual clothingMarch 2nd 2022

Tonal dressing – with new Indulgent Shawl C...

January 21st 2022

Our Indulgent Shawl Cardigan doesn’t need much introduction. Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for your patience, and for ridin...

Tonal dressing – with new Indulgent Shawl C...

Our Indulgent Shawl Cardigan doesn’t need much introduction.  Indeed, since this new grey colour was released to the waiting list yesterday, half have already sold. Quite a list had built up. Thank you everyone for y...

Knitwear - ShoesJanuary 21st 2022

Down parka from Nigel Cabourn: How great things age

January 14th 2022

  Over the winter, quite a few readers have asked what I wear for very cold weather. If it’s formal, the answer is a simple variation on the coats we’ve already featured: a heavyweight overcoat like my 30oz from Sartoria Ciardi ...

Down parka from Nigel Cabourn: How great things age

  Over the winter, quite a few readers have asked what I wear for very cold weather.  If it’s formal, the answer is a simple variation on the coats we’ve already featured: a heavyweight overcoat like my 30oz fr...

Casual clothing - CoatsJanuary 14th 2022

Introducing: The Cashmere Rugby

December 8th 2021

*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new shearling colour , there was a r...

Introducing: The Cashmere Rugby

*UPDATE: We have confirmed a re-stock for January - including the XL that has sold out. So do use the form on the Shop site to be added to the waiting list for that* In our article a couple of weeks ago about the new sh...

KnitwearDecember 8th 2021

How I wear a black leather jacket

December 3rd 2021

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to look like I wa...

How I wear a black leather jacket

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to...

December 3rd 2021

If you had five coats: A versatile selection

December 1st 2021

  As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casual coats, for warmth...

If you had five coats: A versatile selection

  As with our previous article in this series – on bags – five coats might seem like a lot, but actually chances are many readers already have that in their wardrobe, if they account for smart and casual...

CoatsDecember 1st 2021

The Sale Shop: Permanent Style, Marrkt and J.Gird...

November 28th 2021

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be s...

The Sale Shop: Permanent Style, Marrkt and J.Gird...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrk...

November 28th 2021

The new Permanent Style x Cromford shearling coat

November 26th 2021

*Note: The brown of this jacket is perhaps a little browner and lighter than the pictures suggest. A picture of the skin itself has been added at the bottom of this piece to demonstrate. Thanks* During the recent pop-up shop on Savile Row, the most ...

The new Permanent Style x Cromford shearling coat

*Note: The brown of this jacket is perhaps a little browner and lighter than the pictures suggest. A picture of the skin itself has been added at the bottom of this piece to demonstrate. Thanks* During the recent pop-up...

Casual clothing - CoatsNovember 26th 2021