Introducing: The Boat Shoe with August Special
The shoe will be available to try on in all sizes at the London pop-up, starting tomorrow. All details on that here . A couple of years ago, in an article about the appeal of Riviera style in the summer, we wrote about the need for a soft but elega...
Introducing: The Boat Shoe with August Special
Match in comments:
I can offer some feedback from my experience of going for a size 9 when my first preference would have been for 8.5 (but it was sold out and I decided to take the chance). I find the width just right and length seems fin...
Permanent Style magazine Spring/Summer ‘26 is live!
The third issue of Permanent Style magazine is now live, and is available on the Permanent Style shop as well as at the retailers listed at the bottom of this article. The thing I’m most pleased with in this issue is the way the magazine has ...
Permanent Style magazine Spring/Summer ‘26 is live!
Match in comments:
Huh, never even realised that!...
MTO open for donegals, liner and cashmere knits
The seasonal made-to-order (MTO) offer that we do every spring - for delivery in early autumn - is now open and will close on April 26th, after the PS Pop-Up . The big new things this year are a quilted liner for the donegal coats, a small number o...
MTO open for donegals, liner and cashmere knits
Match in comments:
Hi, Bao here from the Support Team. That was indeed a mistake on our part and it's now available for purchase. Knock yourself out!...
Introducing: The Bruce chinos
*Second update: The first batch of the Bruce chinos has sold out, but we are now running a pre-order for the next batch, which will deliver in early June. This will include sizes 42 and 44. If you pre-order and sizes come back through returns and ex...
Introducing: The Bruce chinos
Match in comments:
I think it's very similar to be honest. Perhaps not quite as grey, but actually very close because that's the shade of beige we were going for...
Spring/Summer 26 on the Permanent Style shop
Hello lovely readers, Here’s our usual update on what’s coming into the PS Shop over the next few months. There are some rather exciting new launches, but we’re deliberately keeping details to what’s listed here, so please re...
Spring/Summer 26 on the Permanent Style shop
Match in comments:
Hey Raj, the shorts are scheduled to be released in the second half of June...
Clothes for long haul (City Mocs, Bryceland’s swe...
I usually only ever wear sweatpants in two scenarios: one, at home, as something closer to pyjamas; and two, with actual sports clothing, such as travelling to the sports club in winter. Over the last couple of years however, Lucas and I have done ...
Clothes for long haul (City Mocs, Bryceland’s swe...
Match in comments:
Thanks John, yes I know those - I'm on a waitlist for when they come into Trunk! So pleased to hear they're that good. Boat shoes with smarter things like linen trousers is a tricky one. The Barth I think is a little too...
The Maison Hellard / Permanent Style olive linen
Last year, my old Paul Stuart trousers bit the dust. I’d had the beauties since 2014, ever since an initial visit to interview Ralph Auriemma , so they’d done well. But in the middle of last summer they finally wore through. I did look ...
The Maison Hellard / Permanent Style olive linen
Match in comments:
It's just called MH x PS...
Finest Crewneck restocked, including new black
The PS Finest Crewneck has been restocked today, in the existing colours of navy and grey plus a new (as requested by readers) black. The crewneck has been a consistent part of my wardrobe ever since we launched it, eight years ago. Made in the fin...
Finest Crewneck restocked, including new black
Match in comments:
Should be a couple of weeks, they're arriving soon...
Reader Profile: Jaime
Jaime is a reader based in Atlanta, Georgia. He’s a pastor there, and works particularly on social justice projects and inter-faith relations. Church has always been an excuse for him to dress up, but also an excuse to talk to young men in the...
Reader Profile: Jaime
Match in comments:
In like his style and combination of colors. For example, that's a great shade of yellow/gold in the sweater he is wearing. Also, I like his brown suit and what he wears with it....
What do you wear on a date?
A recent conversation we had with a few friends turned to the subject of what everyone wore on a first date. Some of us were long married, but we still had fresh memories (as had our partners) of what we wore. Others had dates the previous week. St...
What do you wear on a date?
Match in comments:
When I first met my wife, it was the middle of summer, we took a walk and had coffee. I wore white jeans, a navy chambray/linen shirt and navy superga trainers....
Introducing: The suede cap
The hat I wear most when it’s cold is the PS Watch Cap - I have four and wear them constantly during the winter, given my lack of hair means I always need something on top. But when it’s a little wet I also regularly wear a suede flat c...
Introducing: The suede cap
Match in comments:
If you have a 58 and it works for you then I'd go for that rather than a 56 Yash...
Introducing: The Exmoor knitwear
The new knitwear style we’re introducing today - the Exmoor - is a slightly thicker version of the Dartmoor knit that has been a PS staple for the past 13 years (thirteen!). The Dartmoor is beautiful, but one question that always came up was w...
Introducing: The Exmoor knitwear
Match in comments:
No problem Bernhard!...
Pre-order (or rather MTO) on Overshirts and Cotto...
The window opens today for ordering three PS spring/summer items ahead of time: the Linen Overshirts, the Suede Overshirts and the Cotton Crewnecks. Ordering ahead guarantees everyone a piece before it sells out, and it opens up the potential for ex...
Pre-order (or rather MTO) on Overshirts and Cotto...
Match in comments:
Hey Matthew, feel free to get in touch with us at [email protected] and we'd be happy to help you from there!...
Outfits from the New York launch
People in New York really dress up. I've noticed this in the past, particularly when going out, but it struck home strongly during our launch party for the second issue of the magazine last week. The party itself was crazy. Held over the two floors ...
Outfits from the New York launch
Match in comments:
Must be a mix up in time zones, it was 5pm here! It might become the statement of the outfit I guess, but it would be a risky/difficult one to pull off well...
Introducing: The brown English Tweed
This might be my favourite material we’ve ever designed. A brown version of the English Tweed fabric first launched a couple of years ago, it’s dark and subtle, with great depths in the mix of brown and black, plus natural flecks of crea...
Introducing: The brown English Tweed
Match in comments:
Thanks Daniel, but I don't really think the style would work that well as an SB, sorry. There are a lot of very deliberate design decisions in there!...
Introducing: The Cashmere Vest
I used to have a particular navy vest (or tank top, or sleeveless sweater, depending on where you are) that I wore all the time in my late twenties. It was the perfect thing to put on when I got home, replacing the suit jacket or blazer that I then ...
Introducing: The Cashmere Vest
Match in comments:
Hey Sohan, Sure. One good thing to try is denim and chambray - eg a chambray shirt (so a paler blue) with dark jeans. Also, something like trainers/sneakers, perhaps even in a fun colourway. Wearing it smart is a nice wa...
Introducing: The Wool Walker
Our new coat this winter is a wool/cashmere version of the popular Wax Walker. It’s a versatile coat that I think is the perfect year-round piece for the city, but also great with a knit and jeans at the weekend. We’re calling it, perhap...
Introducing: The Wool Walker
Match in comments:
Great - thanks for the quick reply....
Autumn/Winter 25 on the Permanent Style shop
Hello readers, Here’s our normal update on what’s coming into the PS Shop over the next few months. There are a couple of exciting new things, then restocks and new colours in the existing pieces. Feel free to ask any and all questions ...
Autumn/Winter 25 on the Permanent Style shop
Match in comments:
Thanks Daniel. Yes this was done this season with the coats like the donegal and the english tweed as we wanted to strengthen them. But if you prefer it without, it is fairly easy to change them. Always open to feedback ...
Introducing: The hand-loomed Madras shirt
This is our final product this summer, a Madras shirt hand-woven in the traditional manner in Chennai, and then hand sewn in Naples. It’s pure cotton, and has a striking but quite sophisticated check we first used on linen shirts five years ag...
Introducing: The hand-loomed Madras shirt
Match in comments:
Direct from us? Yes, that is how most people do it. You can put the maker down as the recipient and just put your name also in the address as a reference - then let them know it's coming...
How the Permanent Style Madras was woven
On Friday we’ll be launching our hand-woven Madras shirts, a collaboration we’re really proud of - both because of the people we visited in Chennai that made it so authentically, and because of the unique comfort and quality of the cloth...
How the Permanent Style Madras was woven
Match in comments:
The cloth is on sale here Heath (though it is currently sold out - more is coming soon)...
Untucked shirts: When and how
Readers often ask whether I wear shirts untucked - usually at this time of year, when suddenly an untucked shirt seems delightfully cool. The general answer is no but there are a few exceptions, enough to make it worth writing a full article rather...
Untucked shirts: When and how
Match in comments:
Yes, that's right Ryan. Don't worry, no stupid questions!...
Introducing the Ramie shirt (and shorts restocked)
*Update: The new batch of the shorts is one inch shorter than last year, giving them an inseam of seven inches (19cm). Apologies for not mentioning that earlier - on the plus side, most people seem to like the shorter length!* Our first completely n...
Introducing the Ramie shirt (and shorts restocked)
Match in comments:
It's on a list of possibles, but we won't do one any time soon Ant...
Rubato coming to the PS Showroom
I'm delighted to say that the latest addition to the schedule of brands visiting the Permanent Style showroom is Rubato, who will be here in two weeks, May 15th-17th, Thursday to Saturday. They'll be in the showroom 10am-6pm, presenting Spring/Summe...
Rubato coming to the PS Showroom
Match in comments:
I'm not sure what you're referring to I'm afraid Joners. I'd say their lambswool is similar...
Simon’s sizing advice: Summer
The winter version we did of this article - published back in November - was popular and has proved useful in conversations with readers since. So here’s the summer equivalent: between the two of them all PS products should be covered, and the...
Simon’s sizing advice: Summer
Match in comments:
Yes, although I have flirted with the large in the Finest. I would say if you're between sizes on the Friday Polo, also, to size up...
The new Linen Overshirt in India
I mentioned in the cotton-crewnecks article last week that I enjoyed wearing tan accessories a lot during my recent trip to India. This might seem like a small thing, but when you get into a routine with clothing, anything that suddenly gives a twis...
The new Linen Overshirt in India
Match in comments:
No, a knit like that does look good. I just in general prefer a crewneck under the overshirt, so all other things equal, I wear that...
