Reader profile: David

September 24th 2021

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's wort...

Reader profile: David

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe...

September 24th 2021

Introducing: The PS short-sleeved shirt

July 26th 2021

Last Summer, I had coffee with a friend on a hot afternoon in Mayfair. Sitting outside a pavement cafe, he was wearing loafers, a beautifully tailored trousers and - to my surprise - a short-sleeved shirt. I’ve never really liked short sleeve...

Introducing: The PS short-sleeved shirt

Last Summer, I had coffee with a friend on a hot afternoon in Mayfair. Sitting outside a pavement cafe, he was wearing loafers, a beautifully tailored trousers and - to my surprise - a short-sleeved shirt.  I’ve neve...

ShirtsJuly 26th 2021

Introducing: The PS linen overshirt

June 25th 2021

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since. One of the reasons I liked that model was that it had jus...

Introducing: The PS linen overshirt

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since.  One of the reasons I liked that mo...

June 25th 2021

PS (shorter) shorts are back

June 9th 2021

The PS Shorts go on sale again today, in the same colours as the past two years: khaki, olive and navy. Thank you to all readers for their patience waiting for the restock. There is only one major change, which is that the shorts are 1.5 inches sho...

PS (shorter) shorts are back

The PS Shorts go on sale again today, in the same colours as the past two years: khaki, olive and navy. Thank you to all readers for their patience waiting for the restock.  There is only one major change, which is tha...

Casual clothing - TrousersJune 9th 2021

My shirt collars

January 27th 2021

  When we published our recent article on the types and styles of shirt collars , a reader requested a follow-up piece on the precise dimensions of what I wear. In fact, this has come up a few times over the years, particularly as we&rsqu...

My shirt collars

    When we published our recent article on the types and styles of shirt collars , a reader requested a follow-up piece on the precise dimensions of what I wear.  In fact, this has come up a few times over the ye...

Shirts - January 27th 2021

The Online Symposium: How luxury menswear can bec...

July 17th 2020

One of the things bespoke artisans have struggled with during the Covid-19 crisis is not being able to travel. Savile Row makes more than half its money in the US, and the Spring trips weren’t possible. Should they try to do remote fittings? C...

The Online Symposium: How luxury menswear can bec...

One of the things bespoke artisans have struggled with during the Covid-19 crisis is not being able to travel. Savile Row makes more than half its money in the US, and the Spring trips weren’t possible. Should they tr...

Shirts - SuitsJuly 17th 2020

The Summer Top Five: Adret, Anglo, Anthology, Con...

July 15th 2020

With stock delayed and most shops closed, there seemed less point in doing our regular Spring/Summer round-up earlier in the year. So here, rather later, is a Summer-targeted piece on items I've tried myself and especially recommend. I've also kept ...

The Summer Top Five: Adret, Anglo, Anthology, Con...

With stock delayed and most shops closed, there seemed less point in doing our regular Spring/Summer round-up earlier in the year. So here, rather later, is a Summer-targeted piece on items I've tried myself and especia...

Casual clothing - CoatsJuly 15th 2020

Which sports-jacket office are you?

June 5th 2019

One of the most popular posts we’ve ever written on Permanent Style was ‘Which office are you?’, back in February 2016. It showed a spectrum of outfits from T-shirt and jeans, through knitwear and flannels, up to a jacket and tie -...

Which sports-jacket office are you?

One of the most popular posts we’ve ever written on Permanent Style was ‘Which office are you?’, back in February 2016. It showed a spectrum of outfits from T-shirt and jeans, through knitwear and flannels, up to ...

StyleJune 5th 2019

Introducing: Striped PS Oxford cloth

February 8th 2019

The traditional, nubby oxford fabric we developed last year has proved so popular that we’ve decided to introduce another option. It’s a little unusual in another way though, beyond the robust, textured yarn. It’s an off-white and ...

Introducing: Striped PS Oxford cloth

The traditional, nubby oxford fabric we developed last year has proved so popular that we’ve decided to introduce another option. It’s a little unusual in another way though, beyond the robust, textured yarn. It’...

ShirtsFebruary 8th 2019

Sartoria Ciardi cotton suit: Style breakdown

February 6th 2019

In our last installment in this Tailor Styles series, we looked at the modern incarnation of the Neapolitan jacket: light and soft, but also short with a small shoulder. Today’s suit, from Sartoria Ciardi, is the diametric opposite within Neap...

Sartoria Ciardi cotton suit: Style breakdown

In our last installment in this Tailor Styles series, we looked at the modern incarnation of the Neapolitan jacket: light and soft, but also short with a small shoulder. Today’s suit, from Sartoria Ciardi, is the diam...

SuitsFebruary 6th 2019

Two reader stories: Starting and building a wardrobe

January 21st 2019

  In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t have much capac...

Two reader stories: Starting and building a wardrobe

  In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t h...

January 21st 2019

Introducing: The lightweight Friday Polo

August 6th 2018

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thick and best suited to the othe...

Introducing: The lightweight Friday Polo

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thick and...

Shirts - August 6th 2018

The Shirtmakers Symposium – The video debate

January 18th 2018

Below you can find the full video of our Shirtmakers Symposium in Florence. It's a little basic, but thankfully the sound worked well and it's audible throughout. Silvio Albini makes a lovely introduction at the start, then each shirtmaker introduce...

The Shirtmakers Symposium – The video debate

Below you can find the full video of our Shirtmakers Symposium in Florence. It's a little basic, but thankfully the sound worked well and it's audible throughout. Silvio Albini makes a lovely introduction at the start,...

Shirts - VideoJanuary 18th 2018

Technical details at the Shirtmakers Symposium

January 17th 2018

[The votes and nominations for the Permanent Style awards closed today, by the way. Thank you for all your comments and emails. The winners will be announced next week.] At the Shirtmakers Symposium in Florence last week we had a display of five shi...

Technical details at the Shirtmakers Symposium

[The votes and nominations for the Permanent Style awards closed today, by the way. Thank you for all your comments and emails. The winners will be announced next week.] At the Shirtmakers Symposium in Florence last wee...

ShirtsJanuary 17th 2018

The Shirtmakers Symposium – The speakers

January 15th 2018

Left to right: Simon Crompton, Justin Chang, Jack Sepetjian, Darren Tiernan, Silvio Albini, Luca Avitabile, Paolo Maffeis. The Shirtmakers Symposium last Wednesday went so well: great location, great speakers, great discussion. We decided this time ...

The Shirtmakers Symposium – The speakers

Left to right: Simon Crompton, Justin Chang, Jack Sepetjian, Darren Tiernan, Silvio Albini, Luca Avitabile, Paolo Maffeis. The Shirtmakers Symposium last Wednesday went so well: great location, great speakers, great dis...

ShirtsJanuary 15th 2018

High/low dressing

December 6th 2017

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clothing, on the other hand, is v...

High/low dressing

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clothing, on the ot...

Hanks and scarves - HatsDecember 6th 2017

Finest Knitwear available again – in navy a...

October 25th 2017

Our Finest Knitwear, which we created earlier this year, is back in a second batch with a new colour. Alongside the navy fine-merino knitwear - in crewneck and V-neck - there is now also a dark, muted green that I picked for its versatility. Both ar...

Finest Knitwear available again – in navy a...

Our Finest Knitwear, which we created earlier this year, is back in a second batch with a new colour. Alongside the navy fine-merino knitwear - in crewneck and V-neck - there is now also a dark, muted green that I picke...

October 25th 2017

How to wear trainers: Part 3. Style

October 13th 2017

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on those being discussed. So in ...

How to wear trainers: Part 3. Style

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus o...

Denim - KnitwearOctober 13th 2017

Sartoria Melina bespoke leather jacket – Re...

October 9th 2017

My leather jacket from Sartoria Melina arrived a couple of weeks ago, and I’m relieved to say the fit is good and the product excellent. I was rather worried at the fitting we had in Naples, because the canvas toile they had created was rather...

Sartoria Melina bespoke leather jacket – Re...

My leather jacket from Sartoria Melina arrived a couple of weeks ago, and I’m relieved to say the fit is good and the product excellent. I was rather worried at the fitting we had in Naples, because the canvas toile t...

Casual clothingOctober 9th 2017

Introducing: Everyday Denim

October 4th 2017

Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a modern office can wear every day: an update on the c...

Introducing: Everyday Denim

Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a modern office can wear every day:...

October 4th 2017

How to dress for very hot weather

August 16th 2017

  As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Puglia at the end ...

How to dress for very hot weather

  As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Pugl...

Jackets - ShirtsAugust 16th 2017

What I pack when I travel

July 19th 2017

As I return from two summer trips – one for a week in Florence, the other a week in Naples – it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of course, an...

What I pack when I travel

As I return from two summer trips – one for a week in Florence, the other a week in Naples – it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in t...

Bags - Casual clothingJuly 19th 2017

Pale summer colours (in vintage linen)

July 17th 2017

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting point is the jacket, made for m...

Pale summer colours (in vintage linen)

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture.  The startin...

Hats - JacketsJuly 17th 2017

Naples: A sartorial shopping guide

July 12th 2017

Naples has the biggest concentration of high-end handmade menswear in the world. Although not so much for shoes, for tailoring and shirtmaking this is the motherlode, with hundreds of tailors in the city and surrounding region, and thousands working ...

Naples: A sartorial shopping guide

Naples has the biggest concentration of high-end handmade menswear in the world. Although not so much for shoes, for tailoring and shirtmaking this is the motherlode, with hundreds of tailors in the city and surrounding ...

July 12th 2017

The Friday Polos are back in stock

February 6th 2017

Our ever-popular Friday Polos are back, in the four colours of navy, brown, green and light grey. You can buy them on the shop page here. Please don't forget to include the size you want and the colour(s) in the notes section. We dropped white thi...

The Friday Polos are back in stock

Our ever-popular Friday Polos are back, in the four colours of navy, brown, green and light grey.  You can buy them on the shop page here. Please don't forget to include the size you want and the colour(s) in the notes...

February 6th 2017