Our Spring/Summer Top 10, 2019

April 24th 2019

Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived in February, and went on sale...

Our Spring/Summer Top 10, 2019

Last week the weather in London turned from 12 degrees to 22 in a couple of days. It seems that what passes for the English Spring is finally here. Of course, with most shops and brands Spring/Summer collections arrived...

Bags - Casual jacketsApril 24th 2019

Best lookbook 2019: Drake’s (or, what is heritage s...

March 11th 2019

Best lookbook: Drake's Runners-up: Stoffa, Saman Amel   This was our first award on lookbooks, and I think it raised some interesting questions about how brands present themselves in their imagery. Certainly that was what I ended up talking...

Best lookbook 2019: Drake’s (or, what is heritage s...

Best lookbook: Drake's Runners-up: Stoffa, Saman Amel   This was our first award on lookbooks, and I think it raised some interesting questions about how brands present themselves in their imagery. Certainly that w...

StyleMarch 11th 2019

Christmas gift list 2018

November 30th 2018

  It’s that time of year again. The TV adverts that started a month ago should have been a warning. Below is my Christmas gift list for 2019. It is not a comprehensive list of the best menswear gifts right now. It’s certainly no...

Christmas gift list 2018

  It’s that time of year again. The TV adverts that started a month ago should have been a warning. Below is my Christmas gift list for 2019. It is not a comprehensive list of the best menswear gifts right now. I...

Belts and wallets - Hanks and scarvesNovember 30th 2018

The summer tie

August 17th 2018

I don't tend to wear brightly coloured ties. Too often they’re brash and loud, where a dark simple tie would be more tasteful. The only time I’ve regularly worn them is in unusual colours like lime green, rather than primary reds or yell...

The summer tie

I don't tend to wear brightly coloured ties. Too often they’re brash and loud, where a dark simple tie would be more tasteful. The only time I’ve regularly worn them is in unusual colours like lime green, rather th...

Style - TiesAugust 17th 2018

Our Spring/Summer Top 10, 2018

May 2nd 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from discovering something new, to see...

Our Spring/Summer Top 10, 2018

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

Bags - Casual jacketsMay 2nd 2018

Holiday snaps: Eidos, Aspesi, Doek, Drake’s

April 20th 2018

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit the 100 Hands factory in Amritsa...

Holiday snaps: Eidos, Aspesi, Doek, Drake’s

Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit th...

Glasses and jewellery - ShirtsApril 20th 2018

Wearing warm and cold colours

April 4th 2018

Taka from Liverano. Lots of colour and pattern, but overall quite cold Being able to judge the relative formality of an outfit is a key component of dressing well in modern, variable working environments. Many things contribute to this formality: Mo...

Wearing warm and cold colours

Taka from Liverano. Lots of colour and pattern, but overall quite cold Being able to judge the relative formality of an outfit is a key component of dressing well in modern, variable working environments. Many things c...

StyleApril 4th 2018

Unexpected texture and colour – Denim and linen

March 19th 2018

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of classic menswear in ways that ...

Unexpected texture and colour – Denim and linen

I think it’s telling that the thing that makes me happiest about this outfit is the oatmeal-linen shirt, a piece made bespoke by D’Avino. I’ve been doing this for a while - trying to combine pieces of classic mens...

Jackets - ShirtsMarch 19th 2018

The fashions of classic menswear

March 16th 2018

Although we sartorial enthusiasts aspire to style that lasts decades, not seasons, I think it's important to recognise the fashions we still follow. While we shun band T-shirts or 'ugly' trainers, we are still strongly influenced by our peers and th...

The fashions of classic menswear

Although we sartorial enthusiasts aspire to style that lasts decades, not seasons, I think it's important to recognise the fashions we still follow. While we shun band T-shirts or 'ugly' trainers, we are still strongly ...

March 16th 2018

Monochrome and concrete: Styling grey, charcoal and...

March 1st 2018

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing. It has such strong style, and yet there is so little too it. It's striking and unusual, and yet quiet. These photo...

Monochrome and concrete: Styling grey, charcoal and...

Although I love rich, natural colours (particularly in Autumn) I've always been fascinated by the subtleties of monochrome dressing.  It has such strong style, and yet there is so little too it. It's striking and unu...

StyleMarch 1st 2018

Five paradigms of casual clothing: Which do you wear?

February 28th 2018

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their roots in particular parts of th...

Five paradigms of casual clothing: Which do you wear?

Although casual clothing is far more susceptible to fashions than tailored clothing, it is possible to organize it into certain groups, or paradigms. These groups, such as preppy clothing or workwear, often have their r...

Casual jackets - DenimFebruary 28th 2018

The roll neck

February 16th 2018

The Spring/Summer collections may be arriving, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with roll necks. The wonderful thing about a roll neck is that it is both very practical and very stylish; ...

The roll neck

The Spring/Summer collections may be arriving, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with roll necks. The wonderful thing about a roll neck is that it is both very practi...

KnitwearFebruary 16th 2018

Best Brand 2018: Drake’s (or, how to expand a...

January 29th 2018

  Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ago. People can like b...

Best Brand 2018: Drake’s (or, how to expand a...

  Best Brand of the Year:  Drake's Runners up:  Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks a...

January 29th 2018

Saman Amel made-to-measure jacket: Review

January 22nd 2018

It’s so enjoyable writing good reviews. It is valuable to write balanced, semi-critical pieces of course, and this is a core part of Permanent Style. But you always feel very conscious of the effect the criticism will have, and bad even if it&...

Saman Amel made-to-measure jacket: Review

It’s so enjoyable writing good reviews. It is valuable to write balanced, semi-critical pieces of course, and this is a core part of Permanent Style. But you always feel very conscious of the effect the criticism will...

JacketsJanuary 22nd 2018

Brands need to talk about product

December 29th 2017

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, and should be more in my opini...

Brands need to talk about product

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...

December 29th 2017

High/low dressing

December 6th 2017

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clothing, on the other hand, is v...

High/low dressing

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clothing, on the ot...

Hanks and scarves - HatsDecember 6th 2017

The Drake’s x Permanent Style outfit

November 20th 2017

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craft and style, deep tradition and ...

The Drake’s x Permanent Style outfit

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craf...

Jackets - ShirtsNovember 20th 2017

How to dress for very hot weather

August 16th 2017

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Puglia at the end of that mo...

How to dress for very hot weather

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Puglia at ...

Jackets - ShirtsAugust 16th 2017

The ‘Style Guide’ dinner: What is the e...

July 26th 2017

Last month, we organised a dinner at the beautiful Beaumont Hotel to celebrate The Style Guide - the book published earlier this year by myself and photographer Jamie Ferguson. There had been official launch events, and signings, at Fenwick's of Bo...

The ‘Style Guide’ dinner: What is the e...

Last month, we organised a dinner at the beautiful Beaumont Hotel to celebrate The Style Guide - the book published earlier this year by myself and photographer Jamie Ferguson.  There had been official launch events, ...

StyleJuly 26th 2017

What I pack when I travel

July 19th 2017

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of course, any travelling wardro...

What I pack when I travel

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

Bags - Casual jacketsJuly 19th 2017

Pale summer colours (in vintage linen)

July 17th 2017

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting point is the jacket, made for m...

Pale summer colours (in vintage linen)

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture.  The startin...

Hats - JacketsJuly 17th 2017

Style Guide – the partners shoot

April 24th 2017

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so far. One is that we proudly d...

Style Guide – the partners shoot

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all.  There are a few things I realise I haven't emphasised s...

Hanks and scarves - KnitwearApril 24th 2017

The Armoury: Do you know about the trousers?

March 1st 2017

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However, the things I wanted to f...

The Armoury: Do you know about the trousers?

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. However...

Bags - DenimMarch 1st 2017

Pop-up shop: The brands and the opening party

February 9th 2017

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers to come to the opening party o...

Pop-up shop: The brands and the opening party

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands.  I also include an invitation, above, to any readers...

February 9th 2017