Brand: Drake’s

Last month, we organised a dinner at the beautiful Beaumont Hotel to celebrate The Style Guide - the book published earlier this year by myself and photographer Jamie Ferguson. There had been official launch events, an...

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting p...

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

For many reasons - personal, business, product, sheer beauty of execution - I’ve long been a fan of The Armoury. They were therefore one brand I was particularly excited to get into our Savile Row pop-up shop. How...

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers ...

This outfit was used in a piece written recently for Drake's regarding corduroy. The piece mentions some of the associations that corduroy often carries, and ways to avoid them; basically, keeping the colours dark and ...

Those on the Drake’s mailing list may have seen this outfit on Friday, accompanying an article on their new trouser range. To fill in the details: the olive Drake’s chinos were worn with a white lightweight ...

The colour combinations that we discuss every week in regards to formal wear, can be applied just as readily to casual wear. Although there will always be elements that don't crossover (such as the immense versatility ...

Yesterday's post raised a few questions about other aspects of the outfit - specifically the black suede shoes and cream-coloured cardigan. I think it's interested to discuss both together, for stylistically they have ...

A few week ago, Drake's asked me to try out their made-to-order tie service, which has been given a new digital home on the website. The prime question is, of course, do you really need a MTO tie? It didn't even featur...

Drake’s will always be best known for their ties, then handkerchiefs, then perhaps knitwear. But for the past few years they have also been doing a nice little range of jackets in the Clifford Street store that ...

A discussion in front of an audience cannot be long. Particularly when most of them are standing. An hour – max – minus 10 minutes or so for questions. So we had 50 minutes for the talk at our Accessories ...

A capsule collection has many uses. When you travel for long periods, for example, you want a small but versatile collection of clothes that has a large number of permutations, and suits different occasions. And if yo...

Last year I did a Christmas list around this time, collecting together some of my favourite things offered by the advertisers on Permanent Style. We don’t do much to shout about these brands that fund everything...

A round-up of different notices today – three separate posts seems like overkill. First, I had the pleasure of putting together Mr Porter’s lead journal story last week – featuring some of our favou...

A couple of readers commented on the collar of my Anderson & Sheppard suit in our recent video, ‘How to look after your suit’. A&S have always cut a particularly thick collar (1.75 inches at the ba...

Readers often ask for ‘capsule collections’ of types of clothes – shoes, suits, ties etc. There are many reasons such a list is useful. It can point to the ‘essentials’: those things that...

If there is one question men ask more than any other, it is how to wear a jacket with jeans. Behind this usually lies a desire to dress up an outfit without appearing too up-tight. Friends in the creative or digital i...

It was lovely to see so many people on Wednesday night at our launch party for The Finest Menswear in the World. Nearly everyone made it, despite the torrential rain, the taxi strikes and the underground closures. Cl...

I’ve had quite a few requests by readers over the past year for city guides, so this is the first in a series. In London, there are so many options that it makes sense to group some together. Also, if I leave t...

Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in the...

A reader asked earlier in the week when the Drake’s factory sale was. The answer is, Thursday! The sale is being held at the Haberdasher Street location, from Thursday to Saturday. Opens at 10am Thursday. Also ...

Everything seems to be happening at once at the moment. Next week the Permanent Style magazines should be here, which is probably the most exciting thing. On Monday we held our first Gathering dinner, which everyone se...

The most useful articles of clothing are often those that cover core of the body – waistcoats (knitted or woven), gilets, and to an extent scarves. It is they that make a lightweight outfit warm enough, or enable...

Kingsman: The Secret Service launches in the UK in February. There are several nice things about this. Sections of it are set in Huntsman, on Savile Row. The clothing is all supplied by British brands (and nearly all m...

At this time of year I normally do a list of Christmas gift suggestions. Apparently last year a reader took the initiative and left a print-out of the list sitting on a coffee table at home. It did the trick – a ...

If you don’t own a shawl-collar cardigan, it’s the one sweater you should invest in this winter. No other knitwear is more versatile: its collar makes it the only style that works with T-shirts, shirts or p...

Several readers commented in last week’s post on trousers that they would appreciate something similar on cardigans in such outfits. So here we go. I will largely be talking about sleeveless cardigans (although gi...

A reader asked what I was wearing at the dinner of Parisian Gentlemen last week. Fortunately, a profile photo was taken that day at the intellectual property conference I was speaking at – the reason I was in Paris...

Those of you with long memories will have fond recollections of the annual scrum that was the Drake’s Christmas sale at the old factory. After a brief stay at the Music Rooms, the sale is now being held at the new ...

For those that were interested in the Chittleborough & Morgan suit I wrote about last week, here are some more images. The photography was done by new online luxury magazine Essence, for whom I wrote a short piece on...

One of the nice things about having nice advertisers is the range of Christmas shopping ideas they present. Here are my favourites. Among the best additions to the collection at Drake’s are the untipped cashmeres i...

0 0 1 50 289 Euromoney Trading Ltd. 2 1 338 14.0 Normal 0 false false false EN-US JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:...

Cotton gabardine is probably the best suit material for men who don’t like suits. It is soft and casual, shaping to the body in the way cotton will, but not bagging like corduroy or wrinkling like linen. It also ag...

0 0 1 55 316 Euromoney Institiutional Investor PLC 2 1 370 14.0 96 Normal 0 false false false EN-GB JA X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-ts...

– NOW SOLD OUT – The Permanent Style club tie is now available to buy on the Drake’s website. The ties are strictly limited to 100 numbered editions and the first 10 will be on sale tonight at the Drake...

The something special is our next collaboration: the Permanent Style club tie. Made by Drake’s at their new facilities on Haberdasher Street (I know, right?), the tie is a navy twill with the Permanent Style paisle...

Last week I was profiled in a video series for Harrod’s, giving insights into the construction of Kiton and Tom Ford suits, among others. It should be available in a couple of weeks, coinciding with the launch of a...

Dear Simon, Ties and their lengths are causing me some problems.
I have bought several ties recently, all from Drake’s, but realise that they are slightly too long. Being 5’6’’ I know I am not t...