Rubato coming to the PS Showroom

May 2nd 2025

I'm delighted to say that the latest addition to the schedule of brands visiting the Permanent Style showroom is Rubato, who will be here in two weeks, May 15th-17th, Thursday to Saturday. They'll be in the showroom 10am-6pm, presenting Spring/Summe...

Rubato coming to the PS Showroom

Match in comments:
I'm not sure what you're referring to I'm afraid Joners. I'd say their lambswool is similar...

May 2nd 2025

Simon’s sizing advice: Summer

April 25th 2025

The winter version we did of this article - published back in November - was popular and has proved useful in conversations with readers since. So here’s the summer equivalent: between the two of them all PS products should be covered, and the...

Simon’s sizing advice: Summer

Match in comments:
Yes, although I have flirted with the large in the Finest. I would say if you're between sizes on the Friday Polo, also, to size up...

April 25th 2025

The new Linen Overshirt in India

April 11th 2025

I mentioned in the cotton-crewnecks article last week that I enjoyed wearing tan accessories a lot during my recent trip to India. This might seem like a small thing, but when you get into a routine with clothing, anything that suddenly gives a twis...

The new Linen Overshirt in India

Match in comments:
I think so, yes David...

Shirts - StyleApril 11th 2025

Hand-framed cotton crewnecks in stock – wit...

April 2nd 2025

I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them run hot, and it’s a goo...

Hand-framed cotton crewnecks in stock – wit...

Match in comments:
Thanks Bob...

Knitwear - April 2nd 2025

Pre-order open for Cashmere Crewnecks and Rugbys

March 17th 2025

It was wonderful to see the response to the first pre-order a couple of weeks ago , for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only have a certain amount of cloth o...

Pre-order open for Cashmere Crewnecks and Rugbys

Match in comments:
More the DB I think. It's a little more showy, that would be my only caveat, but I prefer it...

KnitwearMarch 17th 2025

Pre-order open on Donegals and Indulgent cardigans

March 3rd 2025

The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us to offer more colours and mor...

Pre-order open on Donegals and Indulgent cardigans

Match in comments:
I'm not sure Alex, it looks rather greyer and darker to be honest...

March 3rd 2025

The versatility of the camel coat

February 28th 2025

The pre-order for the PS Donegal coats, including this one, will open on Monday. Details in an article then. Instinctively, you wouldn't think a camel-coloured coat (whether actual camelhair or not) would be that versatile. It's not the business s...

The versatility of the camel coat

Match in comments:
Fifthing Luke a whole year later! Every post a mini lookbook....

CoatsFebruary 28th 2025

Spring/Summer 25 on the Permanent Style shop

February 14th 2025

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. There are one or two new things, but mostly restocks and new colours in the existing, popular pieces. Feel free to ask any and a...

Spring/Summer 25 on the Permanent Style shop

Match in comments:
No, sorry Mike, but even if we did it would take a lot of washes to get it looking like the ready-made here, as it's garment washed for the faded look...

February 14th 2025

Packing for travelling between seasons: cold then...

January 10th 2025

When I travelled to Thailand last month, I had a slightly different packing challenge to usual: in London it was eight degrees (celsius) with cold drizzle; in Bangkok it was 30 degrees and balmy. Now I wouldn’t be outside in the UK that long ...

Packing for travelling between seasons: cold then...

Match in comments:
When I say black jeans at any time, I mean ones that are at least a little washed out, not flat black. The ones here are a little washed out, but not extremely and I find you don't need that...

StyleJanuary 10th 2025

Simon’s sizing advice (winter)

November 22nd 2024

Every six months, I forget what it’s like to run the pop-up shops. They’re only four days each (London and New York) but they’re so intense, just talking to people non-stop for eight hours, giving advice and fetching sizes. I don&r...

Simon’s sizing advice (winter)

Match in comments:
I'm surprised it varies that much Mike, but I'd measure it without anything or with a thin tee...

CoatsNovember 22nd 2024

Hermes Sac a Depeches: How Great Things Age

November 20th 2024

We haven’t one of these for a while – the last was Lucas’s canvas bag from Charlie Borrow – so I thought it would be good to do one on a recent acquisition of mine. I loved Lucas’s bag; I even prefer the wa...

Hermes Sac a Depeches: How Great Things Age

Match in comments:
I don't, sorry Frankie...

BagsNovember 20th 2024

Denim and tweed: My Scotland travel capsule 

November 15th 2024

I usually find packing for work trips quite straightforward. I know what I’ll be doing, in what kinds of places, and therefore what clothing will be appropriate. The challenge is smaller things like a summer jacket that will go with both tailo...

Denim and tweed: My Scotland travel capsule 

Match in comments:
No, I didn't really experience much shrinking. You never get it really on ones like the Husbands because that light wash and fading has already been achieved by so much washing already. But the Rubato one I found fine as...

Denim - JacketsNovember 15th 2024

What does a green shirt (and a brown stripe) go w...

November 13th 2024

I really love playing with new colours in clothing. It’s like a fun little exercise in how much you know about what goes with what - how far you’ve come in your menswear journey. Yet at the same time, I also find it consistently throws ...

What does a green shirt (and a brown stripe) go w...

Match in comments:
That’s brilliant news. Thanks Simon...

ShirtsNovember 13th 2024

Introducing: The Court Jacket

October 23rd 2024

*Care update: The Court Jacket can be wiped down on the outside to deal with any dirt, dust etc. It can also be hand-washed to deal with any perspiration over time. Hand wash in warm water and hang to dry. For the new collaboration this Autumn, I w...

Introducing: The Court Jacket

Match in comments:
No George, there isn't. We did look at reds but they don't do so well in the Ventile I find...

CoatsOctober 23rd 2024

The Suede Overshirt made-to-order programme

October 11th 2024

The Suede Overshirt in tobacco has recently been restocked on PS, having sold out quickly back in the spring. But we’re also going to try a made-to-order programme, as the makers Rifugio are happy to make in small numbers. The idea is that re...

The Suede Overshirt made-to-order programme

Match in comments:
Only in October I'm afraid - we do two a year...

ShirtsOctober 11th 2024

Introducing: The dark navy Donegal

October 4th 2024

For our new iteration of the Donegal coat, I wanted to create a version that was the easiest possible colour, weight and pattern to wear. Readers ask so much about versatility - about having one good coat - so I knew making something that could be s...

Introducing: The dark navy Donegal

Match in comments:
I agree that Private White’s marketing for ‘Spycraft’ is misplaced. The internal paradox apparent in their spy range is that spies don’t wear uniform. The exception to this rule, are authoritarian states where no...

CoatsOctober 4th 2024

The Wax Walker: How Great Things Age

October 2nd 2024

At the beginning of the year, I asked readers if they had a Wax Walker we could feature as part of our ‘Dry January’ project. We were focusing on how things age and become more beautiful with wear, and wax jackets are particularly nice i...

The Wax Walker: How Great Things Age

Match in comments:
Hey, Nice! Don't baby it, certainly, it's meant to be worn in and will look better the more you do so. It will cope fine with a messenger bag - you might get fading where the strap goes but that's nice, it shows how it's...

CoatsOctober 2nd 2024

London pop-up(s)! Details for the two events, plu...

September 27th 2024

It’s taken us longer to get the London pop-up shop organised this year, largely because Savile Row and its environs are now increasingly filled up. But we finally have confirmation, and I can announce that we will be in our old space at 20 Sav...

London pop-up(s)! Details for the two events, plu...

Match in comments:
Yes, the dates for all upcoming shows will be announced next week, but ours is looking like April 23-25...

CoatsSeptember 27th 2024

Bryceland’s made-to-measure jacket: Review

September 20th 2024

Hello! This is my made-to-measure jacket from Bryceland’s in London, in the Fox/Permanent Style tweed . It’s rather good - not the absolute best MTM fit I've had but solid, with more importantly great style, and significantly, a bespoke ...

Bryceland’s made-to-measure jacket: Review

Match in comments:
I have, but I didn't look too closely at the sizing to be honest as the style wasn't for me....

JacketsSeptember 20th 2024

The Rider’s Raincoat is back, in new beige and re...

September 18th 2024

The weather definitely turned in London last week. All of a sudden there was knitwear around, and raincoats. The first day it was cold and rainy - Wednesday - we had five questions on different articles asking about the best macs. Happy to help on ...

The Rider’s Raincoat is back, in new beige and re...

Match in comments:
No, sorry Will, we won't be restocking this this year. I would say it was versatile for that though, yes...

CoatsSeptember 18th 2024

Reviving the navy chalk-stripe suit: Ciardi DB in...

September 4th 2024

In the past few months on Permanent Style, we’ve shown a few outfits that are a little more unusual than perhaps typical: a notch or two further along the subtle/showy scale . The Art du Lin suit at Pitti probably falls into that category, as...

Reviving the navy chalk-stripe suit: Ciardi DB in...

Match in comments:
Chiming in late but pleased to have discovered this article. Agreed that the cloth influences one's perception of the cut and moves it away from business connotations. At this point I would likely only consider a double-...

SuitsSeptember 4th 2024

Autumn/Winter 2024 on the PS Shop

August 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. We’ve included the information we have, but feel free to ask questions if you have them, as chances are someone else is th...

Autumn/Winter 2024 on the PS Shop

Match in comments:
Next year now...

August 23rd 2024

Introducing: The Permanent Style collection at Fox

August 14th 2024

When I visited T&G Caraceni in Rome last year, a particular bolt of vintage cloth caught my eye. It was a brown-and-black houndstooth tweed, mid-weight but densely woven (as a lot of that vintage tweed tends to be). Unfortunately only 1.5m ...

Introducing: The Permanent Style collection at Fox

Match in comments:
It will be per linear metre I'm pretty sure...

ClothAugust 14th 2024

I’m going on holiday (again)

August 2nd 2024

Back in the Easter holidays, Manish kindly took over Permanent Style for a week, so I could completely switch off and spend time with the family. That seemed to work well, both because the site didn't explode and because a few readers seemed to appr...

I’m going on holiday (again)

Match in comments:
No, sorry JC. We only do pre-orders for a couple of items each year, as a way to offer different colours or sizes. We run a waiting list instead...

Glasses and jewelleryAugust 2nd 2024

Friday Polos, Linen Overshirts and T-shirts: The ...

July 26th 2024

There are quite a few things to catch up on with regards to PS products, and it feels like readers have quite a few questions too, given the number that have come up in comments. So it might be good to have all of those answered in one place. First,...

Friday Polos, Linen Overshirts and T-shirts: The ...

Match in comments:
I wear lots Joners, and you'll see them around the website in various articles - perhaps search for 'linen overshirt' and you'll see quite a few combinations...

ShirtsJuly 26th 2024