Introducing: PS Oxford fabric

May 9th 2018

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge formal and casual perhaps better...

Introducing: PS Oxford fabric

I’ve always found that an oxford shirt fills a very specific gap in my wardrobe. Smart enough for almost any sports jacket - from cashmere to corduroy - it is also the perfect partner for jeans. It might bridge formal...

ShirtsMay 9th 2018

Friday Polos back in stock – with new Olive

April 26th 2018

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four colours. However, as I know t...

Friday Polos back in stock – with new Olive

The much-loved Friday Polos, which I design and produce with shirtmaker Luca Avitabile in Naples, are back in stock . Thank you to everyone that has been waiting so patiently. As per usual, we have produced them in four...

ShirtsApril 26th 2018

Holiday snaps 2018: Eidos, Aspesi, Doek, Drake...

April 20th 2018

  Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to visit the 100 Hands factory ...

Holiday snaps 2018: Eidos, Aspesi, Doek, Drake...

  Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to vi...

Glasses and jewellery - ShirtsApril 20th 2018

Everyday Denim shirts available

March 14th 2018

I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. The fading around the cuffs, pl...

Everyday Denim shirts available

I know I'm biased, but  this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite.  It has faded slowly and nicely, while stopping short of bleaching completel...

March 14th 2018

Watch caps back in stock

February 26th 2018

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy and grey in 100% cashmere. They...

Watch caps back in stock

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter.  We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy a...

February 26th 2018

Introducing: The Permanent Style watch cap

January 10th 2018

As promised last year, the Permanent Style watch cap is finally available - it’s on the PS store, price £69 plus VAT, in navy or grey. It’s a collaboration I’ve been building to for a long time. As far back as 2014, I bought ...

Introducing: The Permanent Style watch cap

As promised last year, the Permanent Style watch cap is finally available - it’s on the PS store, price £69 plus VAT, in navy or grey. It’s a collaboration I’ve been building to for a long time. As far back as 20...

HatsJanuary 10th 2018

Field jacket, rollneck and flannels

December 11th 2017

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be afraid of taking inspiration ...

Field jacket, rollneck and flannels

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Casual clothing - KnitwearDecember 11th 2017

The Drake’s x Permanent Style outfit

November 20th 2017

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craft and style, deep tradition and ...

The Drake’s x Permanent Style outfit

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craf...

Jackets - ShirtsNovember 20th 2017

The one-piece Friday Polo

November 15th 2017

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable year-round in the UK, and parti...

The one-piece Friday Polo

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable...

November 15th 2017

Introducing: Everyday Denim

October 4th 2017

Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a modern office can wear every day: an update on the c...

Introducing: Everyday Denim

Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a modern office can wear every day:...

October 4th 2017

The future of Permanent Style products

October 3rd 2017

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts. I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style readership. But I wanted to take ...

The future of Permanent Style products

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts.  I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style rea...

October 3rd 2017

Introducing: The Permanent Style trench coat

September 13th 2017

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop, or our UK manufacturing debat...

Introducing: The Permanent Style trench coat

*Check  the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up sho...

CoatsSeptember 13th 2017

Special order for Friday Polos ends tomorrow

July 11th 2017

The two-week period for placing special orders of our Friday Polos ends tomorrow. So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by midnight tomorrow UK time. Than...

Special order for Friday Polos ends tomorrow

The two-week period for placing special orders of our Friday Polos ends tomorrow.  So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by ...

July 11th 2017

Baudoin & Lange sagans – my colour

July 7th 2017

For the past year - ever since they were first launched here on Permanent Style - I have been wearing Sagans by Baudoin & Lange regularly and consistently. But it has only been in the past few weeks, as the temperature has soared and I've b...

Baudoin & Lange sagans – my colour

For the past year - ever since they were first launched here on Permanent Style - I have been wearing Sagans by Baudoin & Lange regularly and consistently.  But it has only been in the past few weeks, as the temper...

ShoesJuly 7th 2017

Special order of Friday Polos – including X...

June 28th 2017

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th. This is primarily to give readers that require an XS or XXL the opportunity to buy a Friday P...

Special order of Friday Polos – including X...

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th.  This is primarily to give readers that require an XS or XXL t...

June 28th 2017

Short-sleeve Friday Polos are back!

May 17th 2017

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style shop. It's been a year since thes...

Short-sleeve Friday Polos are back!

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style sho...

May 17th 2017

‘The Style Guide’ to launch at Fenwic...

March 23rd 2017

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. It is constructed as a series...

‘The Style Guide’ to launch at Fenwic...

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London.  The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'...

StyleMarch 23rd 2017

Friday Polo and Finest Knitwear update

March 21st 2017

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos. Stock is running short, with just 28 pieces left and crewneck the most popular style. The style/size combin...

Friday Polo and Finest Knitwear update

Many thanks to everyone for the response to The Finest Knitwear since it went on sale, and to the continuing popularity of the Friday Polos.  Stock is running short, with just 28 pieces left and crewneck the most popul...

KnitwearMarch 21st 2017

The Finest Knitwear – now available online

March 13th 2017

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we still have both V-neck and crew-n...

The Finest Knitwear – now available online

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we s...

March 13th 2017

Savile Row pop-up shop: The opening party

March 2nd 2017

There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There was also a particular shout-ou...

Savile Row pop-up shop: The opening party

There was a point in my speech where I got a little emotional.  I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There...

March 2nd 2017

We’re open!

February 24th 2017

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso Capozzoli of Stefano Bemer, Lu...

We’re open!

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso...

February 24th 2017

Introducing: The Finest Knitwear

February 22nd 2017

Although some Permanent Style collaborations have been rather esoteric (purple slippers anyone?), the most satisfying have always been those that go on to become wardrobe staples. Our next - available exclusively in the Savile Row pop-up shop from F...

Introducing: The Finest Knitwear

Although some Permanent Style collaborations have been rather esoteric (purple slippers anyone?), the most satisfying have always been those that go on to become wardrobe staples. Our next - available exclusively in the...

KnitwearFebruary 22nd 2017

Well this is exciting

February 2nd 2017

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row (shown above, the old Gary An...

Well this is exciting

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop.  It will be held in a rather special location - numbers 34 and 35 Savile Ro...

February 2nd 2017

The PS square scarf is back! (With new colours an...

December 7th 2016

The Permanent Style scarves that we introduced last winter are in stock again in two new colours, and available to buy from the Begg & Co site now. The two colours are grey and green - the grey is pictured above, available to buy here; and...

The PS square scarf is back! (With new colours an...

The Permanent Style scarves that we introduced last winter are in stock again in two new colours, and available to buy from the Begg & Co site now.  The two colours are grey and green - the grey is pictured above...

Hanks and scarvesDecember 7th 2016

Introducing: The short-sleeved Friday Polo

July 13th 2016

* For stock availability, please check the Shop page of the website* A new iteration of our Friday Polo is available from today on the Permanent Style shop: a short-sleeved model for the summer. It is made in the same Caccioppoli piqué cotto...

Introducing: The short-sleeved Friday Polo

* For stock availability, please check the Shop page of the website* A new iteration of our Friday Polo is available from today on the Permanent Style shop: a short-sleeved model for the summer.  It is made in the sam...

ShirtsJuly 13th 2016