The Casual Style Guide back in stock

July 12th 2024

I swear, we didn't try to create any of this hype. The Casual Style Guide, the book Jamie Ferguson and I published in March, was just popular. Particularly with wholesale accounts - menswear shops around the world - who bought up much of the stock b...

The Casual Style Guide back in stock

Match in comments:
Ha! Lovely to hear Aaron, and feel free to carry on asking questions here....

July 12th 2024

Introducing: Japanese denim shirts

June 7th 2024

A couple of years ago, we discontinued the denim shirts sold on PS largely because of issues with producing and storing the cloth. Since then we’ve been working on alternatives, and finally settled on a Japanese-woven cotton last year. These ...

Introducing: Japanese denim shirts

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No it hasn't, in fact there's been rather a delay with them which is frustrating...

Denim - ShirtsJune 7th 2024

‘Bleu de Travail’ workwear

June 5th 2024

When I covered chore coats about this time last year, I mentioned that there were three major workwear materials that could be interchanged for different looks: blue denim, US-military green and duck-cotton canvas . It could be a Type II jacket with...

‘Bleu de Travail’ workwear

Match in comments:
Hey Mathijs- Take a look at the flannels from outdoor outfitter Orvis. Wait for their winter offerings for a more varied selection. Currently they are clearing out their summer inventory. Fabric is robust with generous s...

Casual clothing - StyleJune 5th 2024

Massura: Building on constructive criticism

June 3rd 2024

Three years ago , I covered the German outfit Massura , who were offering a well-priced bespoke and MTM service made in Naples. However the jacket they made me had some substantial issues, which I covered in a review in the normal, honest way we do ...

Massura: Building on constructive criticism

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Yes. That would be Great. Mr Roetzel is very knowledgeabe....

JacketsJune 3rd 2024

Which office are you? A cold, current 2024 update

May 22nd 2024

The article ‘Which office are you?’ in 2016 was one of the most popular we have ever done on PS. I think largely because it showed clearly how outfits could be adjusted to different levels of formality, at a time when office attire was a...

Which office are you? A cold, current 2024 update

Match in comments:
Yes I'd say so...

Jackets - KnitwearMay 22nd 2024

Introducing: The Suede Overshirt

May 17th 2024

A few readers have asked over the years about a suede overshirt on PS - particularly following the series of articles we did this time last year, on jacket substitutes like overshirts , chores and tebas . So when we visited the suede workshop Rifug...

Introducing: The Suede Overshirt

Match in comments:
No worries. I'd say I wear it open most of the time, yes. Occasionally I button it for warmth, but that's rare...

ShirtsMay 17th 2024

Introducing: The Art du Lin Harrington

May 8th 2024

A particular linen developed by Solbiati has generated a fair bit of buzz in the last couple of years. Finished with a matte effect and washed to give it an unusually soft feel, ‘Art du Lin’ has become popular with a lot of people who do...

Introducing: The Art du Lin Harrington

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It would be a tricky alteration, and you couldn't shorten beyond where the pockets end. But if it works and you find a good tailor to do it, no I don't think it would be a problem - the style would still work well...

JacketsMay 8th 2024

How to pack for a week-long trip: Video

April 29th 2024

This is the second of two videos we made recently talking through what to pack for travel. The first suggested clothes for a three-day trip - basically wearing one outfit and packing another, but with every piece interchangeable. This second one exp...

How to pack for a week-long trip: Video

Match in comments:
It's the Aspen from Begg. The clothes are all listed at the end of the video....

Bags - VideoApril 29th 2024

Wearing black shoes with jeans

April 1st 2024

This is something I’ve had questions about recently - I assume because fashion generally has taken a turn towards black and, combined with the general casualisation going, black shoes and jeans have become a more common styling choice. So the ...

Wearing black shoes with jeans

Match in comments:
I can see your point, but to be honest I do think it makes a difference. Less so the shaft of the boot, but on the oxford v a derby or loafer...

StyleApril 1st 2024

Introducing: The Speciale hand-framed cotton sweater

March 20th 2024

I love cotton knits in the Summer. I couldn’t always see the point of them, but in the past few years I’ve regularly taken one on our holidays (usually to Portugal or France) and I adore the feeling on putting one on as the day cools dow...

Introducing: The Speciale hand-framed cotton sweater

Match in comments:
Ah, sorry Nick I forgot to reply to that one. No, we only restock those once a year, though they are also in the autumn pre-order, so that's a way to secure your size and colour ahead of time...

KnitwearMarch 20th 2024

Pre-order for the Cashmere Crewneck and Cashmere ...

March 13th 2024

The pre-order window for our most popular product last year - the Cashmere Crewneck - and my personal favourite - the Cashmere Rugby - opens today. The point of the pre-order is to make sure no one misses out on them - as some did last year - and t...

Pre-order for the Cashmere Crewneck and Cashmere ...

Match in comments:
I don't, sorry Sam...

KnitwearMarch 13th 2024

How to pack for a three-day trip: Video

March 4th 2024

The ' travel capsule' posts we've done are always popular - I think because they are useful for actual travel, but also for anyone looking to build a versatile wardrobe in general. In that way they're one more addition to the 'wardrobe building' ser...

How to pack for a three-day trip: Video

Match in comments:
I usually wear it and then fold it on top of my carryon on the plane. On the choice, it depends a fair bit on your style and what you're going to be doing on the trip. If in doubt maybe the charcoal raglan...

Bags - VideoMarch 4th 2024

The Casual Style Guide – come to the launch...

March 1st 2024

In two weeks time, on March 14th, we will be holding a launch party in London for our new book, The Casual Style Guide , written by myself and photographer Jamie Ferguson. The party, at Clutch Cafe, will run from 6-8pm and the books will be availab...

The Casual Style Guide – come to the launch...

Match in comments:
Hi Simon, How many pages are in the Casual Style guide, and the Style Guide? Thanks, David....

StyleMarch 1st 2024

Pop-up shops for 2024 – in London and New York

February 28th 2024

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well ...

Pop-up shops for 2024 – in London and New York

Match in comments:
Thank you Max, that's so nice to hear...

February 28th 2024

Spring/Summer 24 on the Permanent Style shop

February 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Wi...

Spring/Summer 24 on the Permanent Style shop

Match in comments:
Not until next year I'm afraid Steve, no. There will be a custom order available on the linen overshirts next month though, allowing people to secure theirs for next year and pick from a bigger range of colours and sizes...

February 23rd 2024

Cifonelli cashmere overcoat: Style Breakdown

February 21st 2024

This cashmere coat from Cifonelli, which I’ve had now for nine years , is similar in many ways to the two coats we’ve covered previously in this series – from Ciardi and from Liverano . There are some technical differences, ...

Cifonelli cashmere overcoat: Style Breakdown

Match in comments:
Enjoy it. Thanks again Simon....

CoatsFebruary 21st 2024

When to wear a tie: Personality and opportunity

February 19th 2024

At Pitti Uomo back in January I took the opportunity to wear mostly tailoring and ties - the two outfits shown above and below. And it felt great. I know there are traditionalists who see me as the antithesis of this, as I’m rarely pictured w...

When to wear a tie: Personality and opportunity

Match in comments:
Either cashmere or wool - tweed is wool of course, but you don't need to have something as coarse and hairy as that. Just a pure wool, somewhere between 11-15oz depending on where you live. Could be a cashmere mix, or fu...

TiesFebruary 19th 2024

Liverano ulster coat: Style Breakdown

February 7th 2024

This coat from Liverano & Liverano in Florence has had a bit of an after life, being imitated in this tweed a fair bit, as well as spurring some to have the same coat from Liverano (despite the high cost). It remains one of my absolute favou...

Liverano ulster coat: Style Breakdown

Match in comments:
Hi Trevor - we've met, but really Max is the one who knows this area best, and covered him in his recent article...

CoatsFebruary 7th 2024

Layering up for travel: Shawls, cardigans and vests

January 29th 2024

It was effing freezing in Paris two weeks ago: officially minus five, felt like minus ten. I know that’s not extreme if you live in Sweden or North Dakota, but it’s not the kind of weather you’re used to in London, I can tell you. ...

Layering up for travel: Shawls, cardigans and vests

Match in comments:
I made mine with Yves Salomon in London. Their headquarters is in Paris. Most furriers would be able to make something though....

Hanks and scarvesJanuary 29th 2024

Repairing a rug jacket – with denim-like da...

January 24th 2024

This coat has a good story behind it, and is a nice one for Dry January I think, as it shows different ways clothes can be remade, repurposed and repaired. I bought it at the workwear-oriented shop Jinji in Paris . It had been made by them under th...

Repairing a rug jacket – with denim-like da...

Match in comments:
Fully understood. Back to the clothing itself... I really like the idea of a project like this, taking something that sat almost as a museum piece and bringing it back to life as a wearable piece. Very roughly along thes...

Casual clothing - DenimJanuary 24th 2024

Sartoria Ciardi ulster coat: Style Breakdown

January 15th 2024

This ulster-style overcoat was made for me by Sartoria Ciardi , the Neapolitan tailor, in 2020. Although I’ve had a few pieces of tailoring from Ciardi in the past five years, this is my only coat from them. It has proved to be one of my favou...

Sartoria Ciardi ulster coat: Style Breakdown

Match in comments:
Aha, yes it does make sense, sorry. I don't think that would make a big difference to be honest. It will still be good with those two colours of jeans I think...

CoatsJanuary 15th 2024

The story behind the English Tweed coat

December 22nd 2023

When we develop a new coat with Private White VC, Lucas and I generally travel up to Manchester to them in person, to talk through the idea and dig into the archive. At the end of last year, when we went up to discuss our ‘English Tweed&rsquo...

The story behind the English Tweed coat

Match in comments:
Thanks Simon...

ClothDecember 22nd 2023

The weekend gilet or vest

December 1st 2023

As colder weather has arrived recently, there have been a few questions from readers about gilets or vests. It’s not a category we’ve covered in much detail, so Alex and I took a bunch to the studio last week and had a play with a few ou...

The weekend gilet or vest

Match in comments:
Yes, I'd agree it looks like it would do that...

Casual clothingDecember 1st 2023

The importance of visiting your makers (repeatedly)

November 17th 2023

Readers have asked in the past what it’s like developing new clothing, what helps and hinders, what the challenges are. One piece of advice a friend gave me a while ago was to visit the factory more than you think - that even a one-day, flying...

The importance of visiting your makers (repeatedly)

Match in comments:
Cheers Riccardo, yes you can't really ever please/fit the majority of people...

ShirtsNovember 17th 2023

Casual suits with collared knits: A new default

November 10th 2023

I like wearing suits. Not only do I have a lot that I like wearing, but I continue to commission them – not as much as sports jackets, certainly, but consistently. It can be an issue knowing how to wear them without a tie though. I know I have...

Casual suits with collared knits: A new default

Match in comments:
Yes, though they are quite happy to move it a bit...

Knitwear - SuitsNovember 10th 2023