The Casual Style Guide back in stock

Friday, July 12th 2024
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I swear, we didn't try to create any of this hype. The Casual Style Guide, the book Jamie Ferguson and I published in March, was just popular. Particularly with wholesale accounts - menswear shops around the world - who bought up much of the stock before it could go on the PS shop.

That meant those books went fast, and suddenly shops were getting anxious phone calls asking if they had copies. If you did want to create hype around a launch, it would be hard to do a better job.

Fortunately, we immediately ordered a second edition and that has now arrived. Several hundred readers have already pre-ordered copies, and those should have started going out. A lot of shops have restocked too. Everyone else, you can now buy your copy on the PS Shop here.

The first book, plain old The Style Guide, is still in stock on the shop and several of the stockists have taken copies of those too.

My talented-photographer partner and I are eternally grateful for your support.

That's my slubby double-breasted linen jacket from Ciardi above, by the way, worn with a silk/cotton shirt (Sictess, Columbia Silk, K14 5000/100) made by D'Avino.

I found the jacket really good for travelling - with a white T-shirt, black jeans and Alden loafers for casual, and here with a cream shirt and brown tailored trousers in the evening. I'll do something showing that little travel capsule another time.

All photos taken from the book launch at The Armoury in New York. Thank you to everyone there for making us so welcome, and throwing such a great party. Sorry to the two readers who didn't get copies because we ran out. We finally have more!

Thanks to Chris Fenimore for the photography

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Alex

Do you know where Jamie’s jacket is from in the pic sat next to you?

Noel

How do wash your silk/cotton shirt Simon ? Some pure silk shirts seem to require dry cleaning which is impractical for a garment in contact with skin.

Eric Twardzik

Can confirm that there is definitely an American obsession with dry cleaning, almost always unnecessary.

J Crewless

Probably not the traditional way to launder silk, and at risk of admonition, throw it into a laundry bag and toss it in the wash.

Seema

Bob M

Thanks Simon. I will look into getting a copy. Does Amazon carry it?
The need for a book like this is obvious. I see men every day who simply can’t dress themselves or to be honest, even want to. Bill Nighy made an observation that if you randomly selected 30 men and lined them up, maybe 7 would look ok. But in 1947, they would all, all 30, have looked ok.
Looking forward to reading it.

Len

Why would you make zero profit?

John

Simon,
I have an unrelated question. I am to wear a brown sport coat (dark charcoal, navy, or black trousers) for a wedding and am choosing between cashmere and a [attached] wool-cashmere blend but in herringbone–would you say that the herringbone is too informal in a crowd that will likely mostly be wearing suits?

brown-herringbone
John

I did just realize that the cashmere one, despite more formal structure and texture, has patch pockets–is that a significant factor?

Rowan Morrison

Can’t remember if I’ve asked this before, but would you consider making an ebook?

Rowan Morrison

Was pretty sure you were going to say that.

Neil

Hey Simon. With regards to the PS Shop, is there a new summer shirt on the horizon? Unsure if I read something on this a while ago – or imagined in anticipation of a new shirt for the season 😄

Carl

I really liked this book. I think my casual style mainly is tonal. But with some preppy/Ivy influences during the Summer and with a bit of British Country in the Fall and Winter.

Any news on the tapered t-shirts?

Thomas

You will be pleased to know that I saw it a few weeks ago in a display case of a local haberdasher at the Rocco Forte Amigo Hotel in Brussels. I assumed it was included in order to better establish the bona fides of the establishment, and to catch the eye of an international traveler or a visitor to the hotel’s estimable Bar Magritte.

Thomas

Correction: it was The Style Guide, same point.

David

Received mine the other day and thought it well put together.
That said, I found that so many looks were ruined by folk adding too many elements.
There should really have been a section titled ‘Less Is More’ because it really is.
I appreciate that most of the folk featured are associated one way or another with the rag trade which in itself leads to more of a ‘Living to dress philosophy’ rather than ‘Dressing to live’ which does impose some sort of limit to the exercise.
Much can be learned from the flaneurs of old. The likes of McQueen, Newman, Redford, Grant and Delon really knew when to stop. They kept it simple and consequently so cool and elegant.
Sadly so many featured look like they were just wearing a bundle of ‘stuff’.

Aaron L

A senior manager complimented me the other day on my dress sense, and then a few days later gave me a pained look (pink western shirt, black cotton suit, black patterned silk scarf, etc). I think it’s easy to play it ‘safe’ with minimal outfits, but you don’t develop without a lot of failures. I’ve enjoyed the outfits where people’s experiments are on view. They probably know it’s not quite right, but seeing other people share that development process is a privilege of sorts.

Aaron L

Just got given this (and the style guide) for New Zealand fathers Day. It’s wonderful! The only problem is that when I want to ask a question in the comments section I find it’s a book 😛 A good reminder of how spoilt we all are with your wonderful website Simon. Thanks so much for all your work!!