Brand: doek

The fourth issue of L’Etiquette came out last week, and it remains the best menswear magazine in the world for me. (See previous article here for an explanation why.) We’re honoured to be the only website permitted ...

The word ‘thrift’ is not used that commonly in the UK as a verb, or an adjective.  People talk about thrift as a virtue, and indeed a spendthrift (which of course means the opposite). But it is rare to hear of thri...

    OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perha...

  I just got back from our annual summer holiday: two weeks in Portugal, in a villa with my wife and children, miles away from anything.  I normally write a post running through things worn on holiday, as I know re...

I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather put off ...

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

  Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to vi...