Brand: doek

This might seem like a fairly simple question, but it comes up so often in comments that I think it’s worth answering in full here, and then directing anyone in the future to this post.  The reason people ask about s...

It’s that time of the year again. Brands have been receiving all the spring clothing they ordered last year, even though they weren’t quite sure whether it would arrive, or be swallowed by an unexpected lockdown.  ...

Reviewing this jumper from Stoffa is a good opportunity to discuss the current trend of knitwear being cut shorter and wider, in something of a vintage style.  The way knitwear is usually designed to work, the ribbing ...

One of the big disadvantages of jeans over tailored trousers is their inability to be altered.  It means that, over the years, they’re less able to adapt as you change shape. And given that a key appeal is their long...

The fourth issue of L’Etiquette came out last week, and it remains the best menswear magazine in the world for me. (See previous article here for an explanation why.) We’re honoured to be the only website permitted ...

The word ‘thrift’ is not used that commonly in the UK as a verb, or an adjective.  People talk about thrift as a virtue, and indeed a spendthrift (which of course means the opposite). But it is rare to hear of thri...

    OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perha...

  I just got back from our annual summer holiday: two weeks in Portugal, in a villa with my wife and children, miles away from anything.  I normally write a post running through things worn on holiday, as I know re...

I’ve never had a horsehide jacket before. I did have an old, vintage one rom RRL a few years ago, but it was so old and soft that it felt nothing like this, like new horsehide. To be honest, I’d been rather put off ...

Last week a friend in the industry asked me what aspect of writing Permanent Style I like the most. It is always, easily, discovering a new tailor, cloth or product that is different and inspiring. That journey from dis...

  Travelling to India on holiday this Easter gave me a reason to get the hot-weather clothing out early. It was unseasonably hot even for there, with the temperature pushing 40 degrees. We took the opportunity to vi...