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Our last evening talk with Tony Sylvester was so fun that we have a second one lined up - with Ethan Newton on Tuesday, October 25th.  The Bryceland's founder is only in London for a few weeks, but we've found a date a...

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We w...

I buy watches in much the same way as I suggest other people buy tailoring.  I have a small number, of high quality, which meet a range of needs - formalities, colours, and a little extra to keep things interesting.  ...

Over the next few months there will a handful of PS events and talks, which will hopefully provide some nice opportunities for us to get together after the long summer, and lead to some stimulating conversation.  The f...

When we covered Ivy-inspired clothing in a recent Reader Profile, there were some slightly dismissive comments about Ivy as a whole. Given I’ve found that tradition particularly inspiring in the past five years, I tho...

As I wrote earlier this year , I’m usually quite conservative when it comes to gowns. They’re very practical for me, thrown on early in the morning to get up with one of my three daughters.  They can still be luxur...

  A few years ago, I wrote a piece detailing what I packed when I travelled – focused on Naples in wam weather, but with application to colder weather too.  However this was a ‘work’ trip for me. One wher...

Florence is a surprisingly good city for shopping, quite apart from any menswear shows that happen to be going on.  It’s always been a hub for craft, and even in the city centre you’ll often walk past a little work...

It’s very easy to feel burnt out in fashion, and in menswear too. So much ‘new’ is thrown at you, all the time, that you get used to the stimulation.  If at some point it stops hitting home, stops being refreshin...

Back in 2019 I had my first tattoo, and wrote a long and very personal article about it.  As predicted it drew some very strong responses, but the curious, engaged PS reader came through - the knee jerks were a minorit...

This might seem like a fairly simple question, but it comes up so often in comments that I think it’s worth answering in full here, and then directing anyone in the future to this post.  The reason people ask about s...

I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of use...

*Note: Contra to my advice here, I ended up switching to size 32 Rubato jeans (my regular size) and that was the right choice. They felt a little right to begin with, but gave a little bit and are now perfect* The pop-u...

Part of the point of this website has always been to encourage men to buy quality clothing in long-lasting styles. The point is to be better dressed, but also to have clothes last longer and look better as they do so. ...

Last winter, I spent a good few weeks looking for a dressing gown that would be worth investing in - something luxurious, to last many years but also enjoy at every stage.  My existing gown was a towelling model from A...

  A reader commented recently that if you don’t feel comfortable in a piece of clothing, it’s clearly not for you and you should move on.  While I agree that feeling comfortable in your clothes is important to ...

This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month.  This year I thought w...

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of tr...

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrk...

In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , usi...

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them.  Before the party kicked off, I made sure to try on all of the Bryceland’s products ...

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All we...

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some...

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons...