The menswear merger: Sportswear and tailoring

July 28th 2021

Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating more sportswear. This has been ha...

The menswear merger: Sportswear and tailoring

Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating mor...

July 28th 2021

What are your primary and secondary interests?

July 23rd 2021

Two weeks ago, I was looking to get a new storage trunk for our bedroom. So I phoned a friend who knows his antiques and asked his advice. He recommended a couple of dealers, said he was happy to look at any pictures and information I received. (Ap...

What are your primary and secondary interests?

Two weeks ago, I was looking to get a new storage trunk for our bedroom. So I phoned a friend who knows his antiques and asked his advice.  He recommended a couple of dealers, said he was happy to look at any pictures ...

July 23rd 2021

Being yourself: How to dress like Gianluca Miglia...

July 21st 2021

  Scrolling through the swathes of social media, I recently came across the image below of friend Gianluca Migliarotti – the filmmaker and co-founder of Pommella and PML . For me, it encapsulated everything I love about Gianluca&rs...

Being yourself: How to dress like Gianluca Miglia...

  Scrolling through the swathes of social media, I recently came across the image below of friend Gianluca Migliarotti – the filmmaker and co-founder of Pommella and PML . For me, it encapsulated everything I ...

July 21st 2021

New black bullskin tote, and angled DBs

July 16th 2021

A new black version of our bullhide tote, a collaboration with Frank Clegg, goes on sale today. It’s available on the Frank Clegg site (not ours) alongside a restock of the dark brown. I shot some pictures of it with Alex last week, and it re...

New black bullskin tote, and angled DBs

A new black version of our bullhide tote, a collaboration with Frank Clegg, goes on sale today. It’s available on the Frank Clegg site (not ours) alongside a restock of the dark brown.  I shot some pictures of it wit...

July 16th 2021

Should you dress for yourself, or for others? 

July 14th 2021

Should you dress for yourself or for others? Unsurprisingly, the answer is both. Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate. Dressing purely to conform, other the other hand, i...

Should you dress for yourself, or for others? 

Should you dress for yourself or for others? Unsurprisingly, the answer is both.  Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate.  Dressing purely to ...

Style - July 14th 2021

The craft and beauty of Navajo weaving

July 9th 2021

“Each coloured section of a blanket has natural variation. That’s the organic dyes: each yarn is slightly different. “Then there’s the different types of dye. The weaver might deliberately mix together natural dyes like a co...

The craft and beauty of Navajo weaving

“Each coloured section of a blanket has natural variation. That’s the organic dyes: each yarn is slightly different.  “Then there’s the different types of dye. The weaver might deliberately mix together natural...

July 9th 2021

Revisiting Thom Sweeney casualwear

June 28th 2021

I’ve been spending more time in Mayfair in recent weeks, as restrictions have eased here in the UK and businesses have opened. It was on such a visit that I went into Thom Sweeney recently, really out of a desire to see everyone I could. Havi...

Revisiting Thom Sweeney casualwear

I’ve been spending more time in Mayfair in recent weeks, as restrictions have eased here in the UK and businesses have opened.  It was on such a visit that I went into Thom Sweeney recently, really out of a desire to...

June 28th 2021

Introducing: The PS linen overshirt

June 25th 2021

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since. One of the reasons I liked that model was that it had jus...

Introducing: The PS linen overshirt

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since.  One of the reasons I liked that mo...

June 25th 2021

Behind the scenes: The design work at Ralph Lauren

June 23rd 2021

I don’t think consumers value design that much any more. They concentrate on price and (more justifiable) quality, but design often gets swamped by hype. What is fashionable rather than what’s well-designed. A large part of the reason is...

Behind the scenes: The design work at Ralph Lauren

I don’t think consumers value design that much any more. They concentrate on price and (more justifiable) quality, but design often gets swamped by hype. What is fashionable rather than what’s well-designed. A large...

June 23rd 2021

Interwar art, posters and menswear – with F...

June 2nd 2021

The most elegant advertising of the past was produced in the 1920s and 1930s by lithograph - often carved onto stone rather than metal, before being printed. They were incredibly over-resourced. Train companies like LNER hired commercial artists to...

Interwar art, posters and menswear – with F...

The most elegant advertising of the past was produced in the 1920s and 1930s by lithograph - often carved onto stone rather than metal, before being printed.  They were incredibly over-resourced. Train companies like L...

June 2nd 2021

What is French Ivy?

May 31st 2021

By Tony Sylvester “A few years back, I posted a photo of Paul Weller on my Instagram (above). It was taken in 1984 in his Style Council era, where much to the consternation of the Mod faithful, he was constantly tinkering with his attire - ali...

What is French Ivy?

By Tony Sylvester “A few years back, I posted a photo of Paul Weller on my Instagram (above). It was taken in 1984 in his Style Council era, where much to the consternation of the Mod faithful, he was constantly tinke...

May 31st 2021

New comments functionality

May 22nd 2021

We deployed a new comments interface last night on Permanent Style, with the aim of adding useful functionality. The new system allows: Posting of images in comments These should appear as thumbnails in your comment, once the image is uploaded and w...

New comments functionality

We deployed a new comments interface last night on Permanent Style, with the aim of adding useful functionality. The new system allows: Posting of images in comments These should appear as thumbnails in your comment, on...

May 22nd 2021

Support our shops. At least the real ones

April 14th 2021

It is genuinely important that - if you can - you visit a UK shop and support it now they’re open again. Why? Because good retail offers something distinct that could easily be lost. Let me explain the difference between a good menswear store...

Support our shops. At least the real ones

It is genuinely important that - if you can - you visit a UK shop and support it now they’re open again. Why? Because good retail offers something distinct that could easily be lost.  Let me explain the difference be...

April 14th 2021

My family

March 29th 2021

I am a 39-year-old father of three wonderful daughters. My family is without question the most joyful and important thing in my life. Why is this relevant to Permanent Style? Two reasons. First, this demographic is not well-represented in the imag...

My family

I am a 39-year-old father of three wonderful daughters. My family is without question the most joyful and important thing in my life.  Why is this relevant to Permanent Style? Two reasons.  First, this demographic is ...

March 29th 2021

Do you care about packaging?

March 5th 2021

A new customer over at the PS shop recently wrote an email to the support team that surprised me. In it he said he was ‘shocked’ that such luxurious products didn’t come in better packaging. He said he almost returned them on that ...

Do you care about packaging?

A new customer over at the PS shop recently wrote an email to the support team that surprised me. In it he said he was ‘shocked’ that such luxurious products didn’t come in better packaging. He said he almost retu...

March 5th 2021

Bemberg, cupro, ermezine: The guide to linings

March 1st 2021

  “And what lining would you like in the suit?” “Oh I don’t know, just something to match the cloth.” This is as far as most people go with selecting the lining of their jacket or suit. And with good reason. Co...

Bemberg, cupro, ermezine: The guide to linings

  “And what lining would you like in the suit?” “Oh I don’t know, just something to match the cloth.” This is as far as most people go with selecting the lining of their jacket or suit. And with good reaso...

March 1st 2021

Best e-commerce (and video) 2021: The Armoury

February 24th 2021

Best e-commerce: The Armoury Runners-up: Mr Porter, Luca Faloni   Mark Cho and I have been playing e-mail tag for a while. First he had to move the call, then I did, and when we finally connect, he’s in the back of a cab on his way h...

Best e-commerce (and video) 2021: The Armoury

Best e-commerce: The Armoury Runners-up:  Mr Porter, Luca Faloni   Mark Cho and I have been playing e-mail tag for a while. First he had to move the call, then I did, and when we finally connect, he’s in the bac...

February 24th 2021

Giving to charity: No Man Walks Alone, Covid and ...

February 17th 2021

Charitable giving: No Man Walks Alone Runners up: The Anthology, Private White VC   I was a little surprised by the cynicism of around this award. Clearly, people are seeing more brands than me using charity (at least partly) as a form of ...

Giving to charity: No Man Walks Alone, Covid and ...

Charitable giving: No Man Walks Alone Runners up:  The Anthology, Private White VC   I was a little surprised by the cynicism of around this award. Clearly, people are seeing more brands than me using charity (at ...

February 17th 2021

The joy of cordovan – and how to wear and m...

February 3rd 2021

I'm a relatively recent convert to cordovan, but have come to love it as I've started to wear more casual clothing, and darker colours. It also added a layer of love visiting the Horween tannery in Chicago last year (shown below). That’s worth...

The joy of cordovan – and how to wear and m...

I'm a relatively recent convert to cordovan, but have come to love it as I've started to wear more casual clothing, and darker colours. It also added a layer of love visiting the Horween tannery in Chicago last year (sh...

February 3rd 2021

How clothing kept me sane

February 1st 2021

Something that has consistently surprised me over the past year of this horrible pandemic, is the friends - especially in the menswear industry - that have lost some interest in what they wear every day. I offer no kind of opinion on that choice, a...

How clothing kept me sane

Something that has consistently surprised me over the past year of this horrible pandemic, is the friends - especially in the menswear industry - that have lost some interest in what they wear every day.  I offer no ki...

February 1st 2021

My shirt collars

January 27th 2021

  When we published our recent article on the types and styles of shirt collars , a reader requested a follow-up piece on the precise dimensions of what I wear. In fact, this has come up a few times over the years, particularly as we&rsqu...

My shirt collars

    When we published our recent article on the types and styles of shirt collars , a reader requested a follow-up piece on the precise dimensions of what I wear.  In fact, this has come up a few times over the ye...

Shirts - January 27th 2021

John Simons – the shop, the history, the in...

January 25th 2021

In normal menswear - not even classic menswear, but everyday, everybody menswear, everything outside big fashion brands - retailers can often have more influence than designers. People like Charlie Davidson of The Andover Shop, Isabel Ettedgui of Co...

John Simons – the shop, the history, the in...

In normal menswear - not even classic menswear, but everyday, everybody menswear, everything outside big fashion brands - retailers can often have more influence than designers. People like Charlie Davidson of The Andov...

January 25th 2021

Brexit: Don’t worry, nothing has changed

January 24th 2021

We've had a few questions from readers in the past fortnight about Brexit, and they've all contained misinformation, or been plain wrong. So I thought I'd publish a simple breakdown (here and on Instagram) to explain what's going on. The most import...

Brexit: Don’t worry, nothing has changed

We've had a few questions from readers in the past fortnight about Brexit, and they've all contained misinformation, or been plain wrong. So I thought I'd publish a simple breakdown (here and on Instagram) to explain wh...

January 24th 2021

Bruce Boyer’s A&S jacket: How great th...

January 15th 2021

  When Bruce read our article on Nicoletta Caraceni’s 50-year-old jacket recently, he was spurred to send an example of his own: the Anderson & Sheppard jacket worn above. And really, there are few people better placed to talk...

Bruce Boyer’s A&S jacket: How great th...

  When Bruce read our article on Nicoletta Caraceni’s 50-year-old jacket recently, he was spurred to send an example of his own: the Anderson & Sheppard jacket worn above.  And really, there are few people be...

January 15th 2021

The Permanent Style Awards 2021: Charity, e-comme...

January 11th 2021

It’s hard to use terms for this past year that haven’t already been overused, and lost most of their meaning along the way. But there are certainly several issues and trends that have naturally emerged from it, and which I wanted to refl...

The Permanent Style Awards 2021: Charity, e-comme...

It’s hard to use terms for this past year that haven’t already been overused, and lost most of their meaning along the way. But there are certainly several issues and trends that have naturally emerged from it, and ...

January 11th 2021