Fashion is running out of ideas, faster and faster

October 16th 2020

A couple of weeks ago I picked up a men’s fashion magazine in the new (very nice) newsagent on Chiltern Street. I really miss good print products, and fashion magazines in particular. I think I flicked through it all in five minutes, and felt ...

Fashion is running out of ideas, faster and faster

A couple of weeks ago I picked up a men’s fashion magazine in the new (very nice) newsagent on Chiltern Street. I really miss good print products, and fashion magazines in particular. I think I flicked through it all ...

October 16th 2020

Postcard from Stockholm

October 9th 2020

So here's the weird thing about Stockholm: nothing is weird. Everything feels normal. No one wears a mask, and while there’s still social distancing, it's minimal and feels almost like politeness. People do sanitise their hands frequently, an...

Postcard from Stockholm

So here's the weird thing about Stockholm: nothing is weird. Everything feels normal.  No one wears a mask, and while there’s still social distancing, it's minimal and feels almost like politeness. People do sanitise...

October 9th 2020

My beard

September 30th 2020

It’s probably surprising how little time and attention I’ve put into my beard over the years. I’ve had it almost 20 years, long before it was fashionable (which I do tell people, to my shame). Yet I’ve always cut it myself, ...

My beard

It’s probably surprising how little time and attention I’ve put into my beard over the years.  I’ve had it almost 20 years, long before it was fashionable (which I do tell people, to my shame). Yet I’ve always ...

September 30th 2020

Postcard from Milan

September 25th 2020

When I was young, my family used to play a game on holiday. The question for all of us was: what can you see that tells you you’re in a different country? It could be the types of trees, the style of road signs, the way people gesticulate. It ...

Postcard from Milan

When I was young, my family used to play a game on holiday. The question for all of us was: what can you see that tells you you’re in a different country? It could be the types of trees, the style of road signs, the w...

September 25th 2020

How Permanent Style works as a business

September 2nd 2020

Fashion media has had a hard time of it in recent years, with near constant disruption - which Covid-19 has only made worse. So why am I confident that Permanent Style can survive this turmoil? What revenue streams support that, and what investment...

How Permanent Style works as a business

Fashion media has had a hard time of it in recent years, with near constant disruption - which Covid-19 has only made worse.  So why am I confident that Permanent Style can survive this turmoil? What revenue streams su...

September 2nd 2020

How to launch a menswear brand

August 26th 2020

Despite the uncertainty in the world right now - and the economy in particular - it has never been easier to launch a brand. Indeed, I suspect that in the next couple of years most of the new, interesting designs will come from small start-ups, rath...

How to launch a menswear brand

Despite the uncertainty in the world right now - and the economy in particular - it has never been easier to launch a brand. Indeed, I suspect that in the next couple of years most of the new, interesting designs will c...

August 26th 2020

We will not all be wearing T-shirts and sweatpants

August 12th 2020

Apparently there is a thing called a Zoom shirt. It sits on the back of your chair at home, and just before you start a meeting with your boss or colleague, you put on the shirt to look professional. You know, over a T-shirt and sweatpants*. There ...

We will not all be wearing T-shirts and sweatpants

Apparently there is a thing called a Zoom shirt.  It sits on the back of your chair at home, and just before you start a meeting with your boss or colleague, you put on the shirt to look professional. You know, over a ...

August 12th 2020

Local UK tailors: Controlled crowdsourcing

July 10th 2020

Readers have commented fairly regularly that it would be good to include more local UK tailors on Permanent Style. I’ve generally been resistant, largely because those tailors would be relevant to only a small number of people. As they tend n...

Local UK tailors: Controlled crowdsourcing

Readers have commented fairly regularly that it would be good to include more local UK tailors on Permanent Style.  I’ve generally been resistant, largely because those tailors would be relevant to only a small numbe...

July 10th 2020

Jets and pockets: Signs of a good finishing

June 22nd 2020

A reader recently asked about what constituted the ‘finishing’ of a suit - and what indicates quality. I initially planned a response going through every aspect of this, with examples, but that quickly became unwieldy. There are just to...

Jets and pockets: Signs of a good finishing

A reader recently asked about what constituted the ‘finishing’ of a suit - and what indicates quality.  I initially planned a response going through every aspect of this, with examples, but that quickly became unwi...

June 22nd 2020

A complete capsule wardrobe

June 17th 2020

  This article was spurred by two things. First, by a reader specifically asking for it, on another capsule post in this series (always a good sign). And second, by some consultancy work I’ve been doing, where the client had assembled ...

A complete capsule wardrobe

  This article was spurred by two things. First, by a reader specifically asking for it, on another capsule post in this series (always a good sign). And second, by some consultancy work I’ve been doing, where the...

June 17th 2020

The (55) bespoke tailors I have known

June 3rd 2020

  This post was originally written in 2012: a breakdown of all the tailors I have tried personally (rather than just written about), split into different countries. It was updated in 2016, and I have updated it again now in 2020, adding a fu...

The (55) bespoke tailors I have known

  This post was originally written in 2012: a breakdown of all the tailors I have tried personally (rather than just written about), split into different countries. It was updated in 2016, and I have updated it agai...

June 3rd 2020

The Coronavirus: We will survive because we care

May 13th 2020

These are dark and uncertain times for businesses everywhere, in particular fashion. Who will care about their clothes if they’re at home the whole time? Who will spend large amounts of money on clothing when the economy is so uncertain? Two...

The Coronavirus: We will survive because we care

These are dark and uncertain times for businesses everywhere, in particular fashion.  Who will care about their clothes if they’re at home the whole time? Who will spend large amounts of money on clothing when the ec...

May 13th 2020

What I wear working from home

March 23rd 2020

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Permanent Style became...

What I wear working from home

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so.  It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...

Style - March 23rd 2020

Something to read

March 19th 2020

I’m sure this won’t be the first message you will have read about Covid-19, and how it affects what we do. But I think it’s worth setting out a view, even if it repeats what others have already - perhaps more eloquently - said. Fas...

Something to read

I’m sure this won’t be the first message you will have read about Covid-19, and how it affects what we do. But I think it’s worth setting out a view, even if it repeats what others have already - perhaps more eloq...

March 19th 2020

Artisan of the year 2020: Sartoria Ciardi

March 2nd 2020

Artisan of the year 2020: Sartoria Ciardi   Enzo Ciardi has a lovely smile. It’s big (but then he’s big), it’s warm, it’s friendly. It’s extremely welcoming. And best of all, I can enjoy that smile fully. Beca...

Artisan of the year 2020: Sartoria Ciardi

Artisan of the year 2020: Sartoria Ciardi   Enzo Ciardi has a lovely smile. It’s big (but then he’s big), it’s warm, it’s friendly. It’s extremely welcoming.  And best of all, I can enjoy that smile full...

March 2nd 2020

Pop-up 6 is coming! Discover the brands

February 24th 2020

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March. Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the final two brands this week: Scott...

Pop-up 6 is coming! Discover the brands

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March.  Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the fi...

February 24th 2020

Fashion and sustainability: Interview with Alex M...

February 19th 2020

As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment. So through a friend, I got in touch with the Centre for Sustainable...

Fashion and sustainability: Interview with Alex M...

As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment.  So through a friend, I got in touch ...

February 19th 2020

Paolo Martorano bespoke, New York

January 31st 2020

Most bespoke tailoring in New York is structured differently to the old houses of Europe. It tends to be based around a designer or salesman - with extensive bespoke experience - rather than a cutter. There are exceptions of course, including Leona...

Paolo Martorano bespoke, New York

Most bespoke tailoring in New York is structured differently to the old houses of Europe. It tends to be based around a designer or salesman - with extensive bespoke experience - rather than a cutter.  There are except...

January 31st 2020

PS readership survey: The results

January 29th 2020

Nothing is more rewarding than seeing how PS readers engage with requests and ideas. In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable – you all take the t...

PS readership survey: The results

Nothing is more rewarding than seeing how PS readers engage with requests and ideas.  In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable ...

January 29th 2020

The Permanent Style Awards 2020: Value, investmen...

January 15th 2020

The Permanent Style Awards this year are about pieces you love, value and would recommend. Plus local shops and the feminine eye. There are two awards intended to create a pool of ideas for everyone else: the value or budget piece you would most re...

The Permanent Style Awards 2020: Value, investmen...

The Permanent Style Awards this year are about pieces you love, value and would recommend. Plus local shops and the feminine eye.  There are two awards intended to create a pool of ideas for everyone else: the value or...

January 15th 2020

Masaru Okuyama bespoke shoes: Review

January 1st 2020

Masaru Okuyama - the Japan-trained but Hong Kong-based shoemaker - made me this pair of shoes over the past 10 months. Their relevance is twofold. As a review of Masaru and his work, of course, but also as an experience of Japanese shoemaking, as t...

Masaru Okuyama bespoke shoes: Review

Masaru Okuyama - the Japan-trained but Hong Kong-based shoemaker - made me this pair of shoes over the past 10 months.  Their relevance is twofold. As a review of Masaru and his work, of course, but also as an experien...

Shoes - January 1st 2020

Junk clothing and joke clothing

December 23rd 2019

In recent weeks two friends inadvertently coined similar phrases, in relation to what they saw as wrong with clothing today. One referred to the buying of large volumes of cheap clothes - often plastic, often made in poor labour conditions - as &ls...

Junk clothing and joke clothing

In recent weeks two friends inadvertently coined similar phrases, in relation to what they saw as wrong with clothing today.  One referred to the buying of large volumes of cheap clothes - often plastic, often made in ...

December 23rd 2019

The Permanent Style readership survey (with prize)

December 18th 2019

*Note: The competition is now closed, and the winner will be announced soon. Please feel free to carry on filling out the survey, but you will no longer be entered into the competition* Permanent Style has always been about the readers. Word of mou...

The Permanent Style readership survey (with prize)

*Note: The competition is now closed, and the winner will be announced soon. Please feel free to carry on filling out the survey, but you will no longer be entered into the competition* Permanent Style has always been a...

December 18th 2019

How I’d shop on a budget

December 13th 2019

With its aim of covering the finest, quality menswear in the world, Permanent Style’s coverage varies widely - from suits for £1500 to those for £7000, £150 shirts to £500 ones. Although I’ve always wanted to cov...

How I’d shop on a budget

With its aim of covering the finest, quality menswear in the world, Permanent Style’s coverage varies widely - from suits for £1500 to those for £7000, £150 shirts to £500 ones.  Although I’ve always wanted to ...

December 13th 2019

The vintage industry: Interview with Wooden Sleepers

October 18th 2019

Brian Davis runs the Brooklyn-based men’s vintage store Wooden Sleepers. As part of this week’s look at vintage clothing, I spoke to him about the industry side of vintage – how he got started in it, the misconceptions about it, an...

The vintage industry: Interview with Wooden Sleepers

Brian Davis runs the Brooklyn-based men’s vintage store Wooden Sleepers. As part of this week’s look at vintage clothing, I spoke to him about the industry side of vintage – how he got started in it, the misconcep...

October 18th 2019