The best cloths of Autumn/Winter 2018

October 19th 2018

This is the second post we've done highlighting our favourite cloths from new seasonal bunches. The first, on Spring/Summer 2018, is here. Unfortunately the bunches come in late in the season, but there's still probably...

The best cloths of Autumn/Winter 2018

This is the second post we've done highlighting our favourite cloths from new seasonal bunches. The first, on Spring/Summer 2018, is here. Unfortunately the bunches come in late in the season, but there's still probably...

Cloth - October 19th 2018

Why I quit my job

October 5th 2018

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what P...

Why I quit my job

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what P...

October 5th 2018

The Permanent Style Guides

August 13th 2018

After 10 years, 2000 posts and 40,000 comments, there is a lot of content on Permanent Style. But readers tell me it can be daunting for a first-time visitor. So over the next few months I will be collecting together so...

The Permanent Style Guides

After 10 years, 2000 posts and 40,000 comments, there is a lot of content on Permanent Style. But readers tell me it can be daunting for a first-time visitor. So over the next few months I will be collecting together so...

August 13th 2018

Introducing: The lightweight Friday Polo

August 6th 2018

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thi...

Introducing: The lightweight Friday Polo

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thi...

Shirts - August 6th 2018

Everyday Denim cloth – new batch!

July 20th 2018

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

Everyday Denim cloth – new batch!

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

July 20th 2018

Come to the pop-up opening party!

July 11th 2018

The opening party for our pop-up shop in Fortnum & Mason is next Thursday, July 19th. All welcome. Please do come along and support us and all the brands that are being featured this time: Kirk Originals, Simpson Lo...

Come to the pop-up opening party!

The opening party for our pop-up shop in Fortnum & Mason is next Thursday, July 19th. All welcome. Please do come along and support us and all the brands that are being featured this time: Kirk Originals, Simpson Lo...

July 11th 2018

The next pop-up shop – in Fortnum & Mason!

July 2nd 2018

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...

The next pop-up shop – in Fortnum & Mason!

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...

July 2nd 2018

Media Symposium – The debate

June 20th 2018

George Wang, Calvin Zang and Gabriel Oberg Bustad, all (now) of Brio in Beijing Lorenzo Cifonelli Shaun Gordon Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling ...

Media Symposium – The debate

George Wang, Calvin Zang and Gabriel Oberg Bustad, all (now) of Brio in Beijing Lorenzo Cifonelli Shaun Gordon Our debate at the Media Symposium last week covered everything from influencers to Interview, story-telling ...

June 20th 2018

The Media Symposium – the dinner and party

June 19th 2018

Our Symposium on fashion and the media, held last week at Teatro del Sale in Florence, might have been our most enjoyable yet. Certainly, it ran the smoothest, with no logistics issues and a set of speakers that, frankl...

The Media Symposium – the dinner and party

Our Symposium on fashion and the media, held last week at Teatro del Sale in Florence, might have been our most enjoyable yet. Certainly, it ran the smoothest, with no logistics issues and a set of speakers that, frankl...

June 19th 2018

Come to (Summer) dinner at Huntsman

June 18th 2018

Last year we held a wonderful dinner for readers at Huntsman - celebrating different types of evening wear, with attendees the winners of a competition for evening outfits. This summer we have decided to do the same aga...

Come to (Summer) dinner at Huntsman

Last year we held a wonderful dinner for readers at Huntsman - celebrating different types of evening wear, with attendees the winners of a competition for evening outfits. This summer we have decided to do the same aga...

June 18th 2018

Video: In conversation with Lorenzo

June 1st 2018

As promised a while back, here is some video coverage of the talk Lorenzo Cifonelli and I gave at Attire House in Hong Kong last month. We cover a pretty broad range of topics, from how annoyed Lorenzo looks when he's d...

Video: In conversation with Lorenzo

As promised a while back, here is some video coverage of the talk Lorenzo Cifonelli and I gave at Attire House in Hong Kong last month. We cover a pretty broad range of topics, from how annoyed Lorenzo looks when he's d...

June 1st 2018

The Media Symposium – please RSVP

May 23rd 2018

Details for our Media Symposium at Pitti. It's going to be such a laugh. Please do RSVP, as the places are a little limited by the theatre space and dinner. Thanks Related posts The Accessories Symposium, Pitti Uomo Jan...

The Media Symposium – please RSVP

Details for our Media Symposium at Pitti. It's going to be such a laugh. Please do RSVP, as the places are a little limited by the theatre space and dinner. Thanks Related posts The Accessories Symposium, Pitti Uomo Jan...

May 23rd 2018

Hong Kong: A sartorial shopping guide

May 14th 2018

Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its...

Hong Kong: A sartorial shopping guide

Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its...

May 14th 2018

The next Symposium: Menswear and modern media

April 28th 2018

In this instalment we're going to be debating how fashion media is changing, and how it's affecting brands and customers. Should be really interesting - and lively! Great speakers to be announced. There will also be an...

The next Symposium: Menswear and modern media

In this instalment we're going to be debating how fashion media is changing, and how it's affecting brands and customers. Should be really interesting - and lively! Great speakers to be announced. There will also be an...

April 28th 2018

Melbourne: A sartorial shopping guide

April 9th 2018

Australia might not be the first country anyone associates with tailoring and classic menswear, but Melbourne has a greater range than most of the rest of the country. This is partly due to the fact that it has clear sea...

Melbourne: A sartorial shopping guide

Australia might not be the first country anyone associates with tailoring and classic menswear, but Melbourne has a greater range than most of the rest of the country. This is partly due to the fact that it has clear sea...

April 9th 2018

The fashions of classic menswear

March 16th 2018

Although we sartorial enthusiasts aspire to style that lasts decades, not seasons, I think it's important to recognise the fashions we still follow. While we shun band T-shirts or 'ugly' trainers, we are still strongly ...

The fashions of classic menswear

Although we sartorial enthusiasts aspire to style that lasts decades, not seasons, I think it's important to recognise the fashions we still follow. While we shun band T-shirts or 'ugly' trainers, we are still strongly ...

March 16th 2018

Everyday Denim shirts available

March 14th 2018

I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. T...

Everyday Denim shirts available

I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. T...

March 14th 2018

Watch caps back in stock

February 26th 2018

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy an...

Watch caps back in stock

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy an...

February 26th 2018

An evening with Ciardi

February 24th 2018

In a couple of weeks (Wednesday, March 7) Sartoria Ciardi will be coming to London for the first time. They will be holding a trunk show all day on Thursday 8th, but we thought it would also be nice to have an event th...

An evening with Ciardi

In a couple of weeks (Wednesday, March 7) Sartoria Ciardi will be coming to London for the first time. They will be holding a trunk show all day on Thursday 8th, but we thought it would also be nice to have an event th...

February 24th 2018

Best Artisan of 2017: Musella Dembech (Or, rating a...

February 2nd 2018

Best Artisan of the Year: Musella Dembech This award, readers may remember, is the only one of the Permanent Style Awards that will be decided purely by me. The overlap of readers that have used a bespoke artisan i...

Best Artisan of 2017: Musella Dembech (Or, rating a...

Best Artisan of the Year: Musella Dembech This award, readers may remember, is the only one of the Permanent Style Awards that will be decided purely by me. The overlap of readers that have used a bespoke artisan i...

February 2nd 2018

Best Brand 2017: Drake’s (or, how to expand a...

January 29th 2018

Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ...

Best Brand 2017: Drake’s (or, how to expand a...

Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ...

January 29th 2018

Best Media 2017: ‘Die, Workwear!’ (or, ...

January 26th 2018

Best Media of the Year: Die Workwear! Runners up: The Rake, Plaza Uomo In a world overflowing with new media, it seems very little of it is any good. Only a handful of publications received more than two votes in ...

Best Media 2017: ‘Die, Workwear!’ (or, ...

Best Media of the Year: Die Workwear! Runners up: The Rake, Plaza Uomo In a world overflowing with new media, it seems very little of it is any good. Only a handful of publications received more than two votes in ...

January 26th 2018

Best Customer Service 2017: No Man Walks Alone (or,...

January 24th 2018

Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards ...

Best Customer Service 2017: No Man Walks Alone (or,...

Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards ...

January 24th 2018

The Permanent Style Awards

January 3rd 2018

Other than buying stuff, there are no obvious ways to recognise the best brands, best artisans and best-dressed people in our industry. In order to try and provide an avenue for this, I am introducing a small set of awa...

The Permanent Style Awards

Other than buying stuff, there are no obvious ways to recognise the best brands, best artisans and best-dressed people in our industry. In order to try and provide an avenue for this, I am introducing a small set of awa...

January 3rd 2018

Brands need to talk about product

December 29th 2017

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...

Brands need to talk about product

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...

December 29th 2017