Untucked shirts: When and how

May 16th 2025

Readers often ask whether I wear shirts untucked - usually at this time of year, when suddenly an untucked shirt seems delightfully cool. The general answer is no but there are a few exceptions, enough to make it worth writing a full article rather...

Untucked shirts: When and how

Match in comments:
When I was a teenager growing up in the Deep South of the US, the standard uniform for my crowd was a tucked in white cotton t-shirt covered with an untucked blue or grey cotton long sleeve shirt with the sleeves rolled ...

May 16th 2025

Rubato coming to the PS Showroom

May 2nd 2025

I'm delighted to say that the latest addition to the schedule of brands visiting the Permanent Style showroom is Rubato, who will be here in two weeks, May 15th-17th, Thursday to Saturday. They'll be in the showroom 10am-6pm, presenting Spring/Summe...

Rubato coming to the PS Showroom

Match in comments:
Thanks Simon. I have been looking at the Drakes games blazers and Anthology Goodman jackets, would you say the tennis jacket could be used in a similar way? I wasn't sure if it was more structured and less casual....

May 2nd 2025

Simon’s sizing advice: Summer

April 25th 2025

The winter version we did of this article - published back in November - was popular and has proved useful in conversations with readers since. So here’s the summer equivalent: between the two of them all PS products should be covered, and the...

Simon’s sizing advice: Summer

Match in comments:
What a theory David. No idea where you got that one from. Just the shirts, and should be some time next week!...

April 25th 2025

On holiday in Japan

April 14th 2025

Hello lovely readers, Just a note to say I am on holiday in Japan this week so Manish will be taking over - as he did during both Easter and Summer last year, for a week each time. This means he will be penning the articles on Wednesday and Friday t...

On holiday in Japan

Match in comments:
Hi Manish, Funnily enough, I live in Singapore I’m no stranger to heat and humidity. I suppose im just vain enough to put up with some stuffiness in order to look good. And if drapers ever release an 8ply or a 10ply, I...

April 14th 2025

Hand-framed cotton crewnecks in stock – wit...

April 2nd 2025

I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them run hot, and it’s a goo...

Hand-framed cotton crewnecks in stock – wit...

Match in comments:
We're hoping to do a restock...

Knitwear - April 2nd 2025

Stewart Christie: Preserving Scottish bespoke in ...

March 28th 2025

Eric Musgrave is a friend, the former editor of Drapers and the author of the book Sharp Suits. He recently moved to the north of England and has been getting to know many of the makers and manufacturers there and across the border into Scotland. So...

Stewart Christie: Preserving Scottish bespoke in ...

Match in comments:
Been in there a couple of times—lovely people...

March 28th 2025

Permanent Style magazine is live!

March 26th 2025

The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on the PS Shop - it is there no...

Permanent Style magazine is live!

Match in comments:
Hello Rui Unfortunately not at the moment, but please mention it to your favourite shops....

March 26th 2025

Announcing: Permanent Style magazine

March 12th 2025

*The magazine will be available online on PS on March 26. A list of stockists will also be published then* *Tokyo magazine launch confirmed for Friday April 4th, 6-8pm, at Brycelands* I told you a lot of exciting things were happening this year. In...

Announcing: Permanent Style magazine

Match in comments:
Thank you so much for the kind words!...

March 12th 2025

Valuing the people in the product

March 10th 2025

There is an old saying that you can tell a lot about someone by how they treat waiters. Actually it probably extends to anyone that serves you - bus drivers, bar staff, shop staff. The thinking is that if a seemingly nice, charming person is rude a...

Valuing the people in the product

Match in comments:
Thanks for your comment, Chris — and sorry if my post came across as unsettling in any way. That wasn’t my intention. That said, I do feel your response somewhat missed the broader point I was making and instead came...

March 10th 2025

The surprising influence of the Duffer of St George

March 5th 2025

When I was growing up, the ‘Duffer’ of St George meant hoodies. You saw them on people like Jamie Oliver and David Beckham, and ripped off in every street market. It seemed to be the definition of an empty hype brand. But that was the ta...

The surprising influence of the Duffer of St George

Match in comments:
Nice. I don't I'm afraid, though I'm sure someone on here will know...

March 5th 2025

Pre-order open on Donegals and Indulgent cardigans

March 3rd 2025

The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us to offer more colours and mor...

Pre-order open on Donegals and Indulgent cardigans

Match in comments:
They will be back in stock sometime over the summer, ready for autumn, but not right now, no...

March 3rd 2025

My socks are from TM Lewin

February 19th 2025

My old editor used to have a phrase I don’t see around much in journalism anymore – the ‘tail fin’ headline, intended to describe a headline that was mostly there for show, in the same way as a tail fin on a car. Today’...

My socks are from TM Lewin

Match in comments:
No, not really...

Socks and underwear - February 19th 2025

Spring/Summer 25 on the Permanent Style shop

February 14th 2025

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. There are one or two new things, but mostly restocks and new colours in the existing, popular pieces. Feel free to ask any and a...

Spring/Summer 25 on the Permanent Style shop

Match in comments:
No problem Simon, understandable!...

February 14th 2025

Announcing: The Permanent Style Showroom

February 7th 2025

So this is pretty exciting. We've just completed on our first physical space for Permanent Style - a showroom and office on Harley Street, a couple of blocks from Oxford Circus. The plan is that this will have two functions: an office for me, Lucas ...

Announcing: The Permanent Style Showroom

Match in comments:
Thank you Simon. I'll check them out....

February 7th 2025

The Permanent Style awards 2025: Results

February 3rd 2025

Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results bel...

The Permanent Style awards 2025: Results

Match in comments:
So. Finally that one luxury conglomerate is buying it. Will it excel like one of their luxury purchases like Loro Piana?...

February 3rd 2025

The three-way suit: Breaking up a suit into jacke...

January 31st 2025

There are certain articles that arise from readers asking about a topic again and again. Or rather from the fact that when they ask, I don’t have an obvious place to point them to, so I have to repeat the same advice. This is one of these arti...

The three-way suit: Breaking up a suit into jacke...

Match in comments:
Unfortunately if the cloth doesn't work the details aren't going to make it work in my experience. Worsted wool is a very broad category, it's smoother wool than woollen but it doesn't tell you that much more unfortunate...

January 31st 2025

Assisi coming to London for the first time

January 27th 2025

Assisi, the Korean tailors I have enjoyed using so much over the past year, have announced they are coming to London for the first time. They will be here at the end of February, from Friday February 28th to Sunday March 2nd. The location is yet to ...

Assisi coming to London for the first time

Match in comments:
I think it's going to be early Autumn actually, as they're only coming twice a year. But I will put it on our Events page and announce on social when I know...

January 27th 2025

The different kinds of sale

January 24th 2025

We're doing our first ever sale on the PS Shop today. I thought it would make a good subject for a post as well, as I find the psychology and perception of sales interesting. People that are into crafted clothing (such as myself) are naturally scep...

The different kinds of sale

Match in comments:
Yeossal was doing gmto. As in mto price, but if until deadline 10 people order, you get 10% off, 20 order and 20% off, etc... and if 10 didn't order until deadline, everyone gets a refund or you can keep the order for fu...

January 24th 2025

Removing the white stitch on a new coat

January 17th 2025

I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use white basting thread to sew a ...

Removing the white stitch on a new coat

Match in comments:
Leaving the “X” at the vent is apparently a “thing” now. I saw a guy on IG who was offering to sew the X back onto coats that had it taken out and there was a line of people waiting for it....

January 17th 2025

Awards 2025: Who’s your favourite menswear brand ...

January 15th 2025

The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a couple of new ones. So I wou...

Awards 2025: Who’s your favourite menswear brand ...

Match in comments:
Your favourite menswear brand in the world right now, and why Visvim Your favourite product you bought last year (still why) Old deadstock US military M65 fishtail parka Your favourite artisan in the world (OK why for al...

January 15th 2025

Merry Christmas 2024!

December 25th 2024

Thank you everyone - readers, friends, customers, contributors - for a wonderful 2024. It's been quite a year, with more people than ever before reading PS, and The Casual Style Guide being such a success. Trust me though, there's more exciting thin...

Merry Christmas 2024!

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Thank you...

December 25th 2024

Be a patron

December 23rd 2024

A friend of mine has been into menswear since he was a teenager. He obsessed over three-piece suits with collared waistcoats, dreamt of visiting Savile Row, and for years sought out second-hand bespoke online. He briefly worked in menswear, and be...

Be a patron

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Being a patron is a sensible idea as patrons help keep the companies in business. Currently I’m a patron of 5 British firms, each producing outstanding products. In no particular order they are: John Smedley 30 knitwea...

December 23rd 2024

The menswear and culture of Bangkok

December 20th 2024

I was in Thailand last week, holding an event at the shop Decorum, and I have to say I was impressed with the local menswear culture. I’ve travelled a fair bit round east Asia, but not much in the south-east – just Singapore many years a...

The menswear and culture of Bangkok

Match in comments:
Hi all, I will be visiting Bangkok for a few days in about a month - I understand that I won't be able to get a suit made in the time - but I was hoping to have a pair of existing trousers replicated (in a higher quality...

December 20th 2024

Is there a ‘crew’?

November 29th 2024

Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. The kind of person I was inter...

Is there a ‘crew’?

Match in comments:
Interesting share. From the outside it always looked like you were the centre of all anyway. Based on my experience setting up three companies, I think what happens is that simply you become more successful and so natura...

November 29th 2024

The rules and how to break them #12: Don’t ...

November 8th 2024

  The ‘Rules’ section on PS is a repository for all those conventions that have built up over the years around classic menswear and which people quote too much, often without thinking what they mean, why they exist, or why in fac...

The rules and how to break them #12: Don’t ...

Match in comments:
Ha! True...

November 8th 2024