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Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All we...

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some...

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons...

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe...

Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability.  Today’s article is our first step. It sets out a definition of sustainability, and...

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do.  I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it...

  André Larnyoh has enviably easy style.  It’s tempting to put this down to his work as an actor, but that would be too simplistic. That training certainly creates “natural physical awareness”, as he puts it...

The reason Milan became the centre of Italian fashion was Florence and Rome couldn't sort out a fight.  Italian clothing itself became successful abroad because people were tired of the 'haughty, arty' French.  Spurre...

Here's some information and a little story from a recent visit. The biggest factor in a rug's quality is being hand knotted. Familiar territory, really, for men used to thinking of hand-sewn shoes and hand-padded jacket...

Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating mor...

Two weeks ago, I was looking to get a new storage trunk for our bedroom. So I phoned a friend who knows his antiques and asked his advice.  He recommended a couple of dealers, said he was happy to look at any pictures ...

  Scrolling through the swathes of social media, I recently came across the image below of friend Gianluca Migliarotti – the filmmaker and co-founder of Pommella and PML . For me, it encapsulated everything I ...

A new black version of our bullhide tote, a collaboration with Frank Clegg, goes on sale today. It’s available on the Frank Clegg site (not ours) alongside a restock of the dark brown.  I shot some pictures of it wit...

Should you dress for yourself or for others? Unsurprisingly, the answer is both.  Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate.  Dressing purely to ...

“Each coloured section of a blanket has natural variation. That’s the organic dyes: each yarn is slightly different.  “Then there’s the different types of dye. The weaver might deliberately mix together natural...

I’ve been spending more time in Mayfair in recent weeks, as restrictions have eased here in the UK and businesses have opened.  It was on such a visit that I went into Thom Sweeney recently, really out of a desire to...

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since.  One of the reasons I liked that mo...

I don’t think consumers value design that much any more. They concentrate on price and (more justifiable) quality, but design often gets swamped by hype. What is fashionable rather than what’s well-designed. A large...

The most elegant advertising of the past was produced in the 1920s and 1930s by lithograph - often carved onto stone rather than metal, before being printed.  They were incredibly over-resourced. Train companies like L...

By Tony Sylvester “A few years back, I posted a photo of Paul Weller on my Instagram (above). It was taken in 1984 in his Style Council era, where much to the consternation of the Mod faithful, he was constantly tinke...

We deployed a new comments interface last night on Permanent Style, with the aim of adding useful functionality. The new system allows: Posting of images in comments These should appear as thumbnails in your comment, on...

It is genuinely important that - if you can - you visit a UK shop and support it now they’re open again. Why? Because good retail offers something distinct that could easily be lost.  Let me explain the difference be...

I am a 39-year-old father of three wonderful daughters. My family is without question the most joyful and important thing in my life.  Why is this relevant to Permanent Style? Two reasons.  First, this demographic is ...

A new customer over at the PS shop recently wrote an email to the support team that surprised me. In it he said he was ‘shocked’ that such luxurious products didn’t come in better packaging. He said he almost retu...

  “And what lining would you like in the suit?” “Oh I don’t know, just something to match the cloth.” This is as far as most people go with selecting the lining of their jacket or suit. And with good reaso...