Rose Bowl flea market: A rainy-day diary
Manish thinks hard about whether he can pull off purple When Cody arrived to pick us up, it had already started spitting. This was the one day we were going to be outside for any length of time, and wouldn’t you know it, it was the only day it...
Rose Bowl flea market: A rainy-day diary
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Interesting perspective Freddy and I do get it in part. But I have owned many Astons over the years and seem to get nothing but thumbs up wherever I went from many age groups. Friends who own Porches, seem get the finger...
Groupthink: A tale of noughties nostalgia
By Reginald Jerome de Mans* I wore a pair of Gurkha trousers the other day. Those wide-waistbanded eccentricities that looked so dashing on friends’ fit posts, their criss-crossing straps so gloriously inconvenient, they put me in mind of the ...
Groupthink: A tale of noughties nostalgia
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That would be very fun, would love to read that!...
Museum Garments: An effective mix of classic and ...
The Labor Jacket in light-beige suede Pitti these days rarely throws up new, interesting brands. That might be partly the state of the market, partly the state of Pitti, but either way it hasn’t been about discovery for a while. You see new th...
Museum Garments: An effective mix of classic and ...
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Thank you for the advice. I have taken it, and continue to look, learn, and adapt....
Stoffa, Decorum and Dalmo: summer showroom events
Summer tends to be a little slower, with most people planning or already on holiday. Even so, it'll be a busy few months in the Permanent Style showroom this year, with six brands coming between July and September. It’s also an exciting one, a...
Stoffa, Decorum and Dalmo: summer showroom events
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Understood, thanks, I'll pass that along. I can understand why it puts some people off, though it does also make sure everyone has enough time and attention - and it's genuinely fine to make appointment just to see thing...
Dinner with Yasuto Kamoshita
Note: The images shown are mostly from Kamoshita’s house in Tokyo, where we sent a photographer, to illustrate his style and wardrobe. The interview took place on a separate occasion, in Milan. When we arrived, Kamoshita-san and Hasegawa-san w...
Dinner with Yasuto Kamoshita
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He mentioned Sartorial Lucolt as an example of a Japanese tailor that he can confidently wear in front of Italians working in menswear (in the video, he's wearing a suit made by said tailor for hisTuesday outfit, where h...
The fascination of buying second hand (and how to...
The author in two of his favourite second-hand purchases, detailed below By Erik Ostling. Since most of my wardrobe is second hand, Simon recently asked if I wanted to write something about used clothing and buying vintage. I smiled when he asked be...
The fascination of buying second hand (and how to...
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Very useful behind-the-scenes tips, thank you...
LA menswear: People and clothes, in that order
The view from the Chateau Los Angeles isn’t necessarily the first place you think of when it comes to menswear. There are a handful of good shops - Mohawk, Ghiaia, Denim Doctors - but it probably wouldn’t feature in a top list of destina...
LA menswear: People and clothes, in that order
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Yes indeed, but denim JEANS were first made in the USA by tailor Davies (Northern California I think) who then collaborated with retailer Levis. And it is likely due to Eans that the fabric has survived and kept its popu...
Stoffa is my favourite designer
“Special things often need explanation. Because they’re special, they’re unusual, and so not familiar. Whether through writing or imagery or trying, they need that little bit of explanation.” I recently reconnected with the g...
Stoffa is my favourite designer
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I'd class them as smart-casual, between a smart chino and a flannel trouser. Great with those knits, yes, though personally I wouldn't wear them with a tailored blazer...
The CVO shoe: Part one, a brief history
In a two-part series beginning today, Tony readies himself (and us) for summer with a look at the enduring style of the CVO shoe. In part two he will give an overview of his favourite contemporary models; today he looks at the history, pinpointing w...
The CVO shoe: Part one, a brief history
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Thank you, Simon....
A coda on clothing etiquette, from Bruce
During discussions for our recent article on clothing etiquette, I spent some time talking to my good, old friend Bruce Boyer. (Not that either of us are old, but rather that I have known him for a good few years.) Bruce, as expected, was both eloqu...
A coda on clothing etiquette, from Bruce
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My mother’s saying that I still adhere to today(she said it was bad luck not to); “ no hats on the bed, no shoes over your head”....
Thoughts on A Presse (and fashion silhouettes)
I’ve found the recent growth of popularity in Japanese brand A Presse quite interesting. Because while there are lots of things I like and admire about the brand, it feels like it’s often misrepresented. A Presse is sometimes described a...
Thoughts on A Presse (and fashion silhouettes)
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I’m 6’3” 225 lbs and the A.Presse experience has been an experiment for me. Unlike The Real McCoys, who perpetually insist on sleeve lengths that accommodate an elf, A.Presse does have longer sleeves but the body l...
Introducing: The Boat Shoe with August Special
The shoe will be available to try on in all sizes at the London pop-up, starting tomorrow. All details on that here . A couple of years ago, in an article about the appeal of Riviera style in the summer, we wrote about the need for a soft but elega...
Introducing: The Boat Shoe with August Special
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Hey Daniel, it's looking like early August for the boat shoes restock!...
Permanent Style magazine Spring/Summer ‘26 is live!
The third issue of Permanent Style magazine is now live, and is available on the Permanent Style shop as well as at the retailers listed at the bottom of this article. The thing I’m most pleased with in this issue is the way the magazine has ...
Permanent Style magazine Spring/Summer ‘26 is live!
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Thanks Antoine, yes that's annoying and we've put in places steps to make sure it doesn't happen next time....
MTO open for donegals, liner and cashmere knits
The seasonal made-to-order (MTO) offer that we do every spring - for delivery in early autumn - is now open and will close on April 26th, after the PS Pop-Up . The big new things this year are a quilted liner for the donegal coats, a small number o...
MTO open for donegals, liner and cashmere knits
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Hi, Bao here from the Support Team. That was indeed a mistake on our part and it's now available for purchase. Knock yourself out!...
Ben’s (41) favourite online vintage stores
By Ben Chamberlain (above, centre). When it comes to shopping for vintage, it’s hard to beat the in-person experience. The place, the smell, the hunt, that surprise item that grabs your attention - all this builds into the charm and enigma of ...
Ben’s (41) favourite online vintage stores
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Absolutely Simon, though I think you answered it already. At the time this was being put together I think S&S was going through a lot of change for the positive. New shopfront and the new website there wasn’t as mu...
Introducing: The Reader’s Area
For the past few months we’ve been working on a new section of the website that makes a few things easier for readers, and introduces some functionality that people have asked for in the past. This new ‘Reader’s Area’ allows...
Introducing: The Reader’s Area
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Thank you Aaron...
Ralph Lauren styling – and the price of time
The private, top floor of Bond St A couple of weeks ago I was asked by Ralph Lauren to do some styling work in London. During an evening for high-net-worth individuals in the Bond Street store, I presented a short talk about separates, materials and...
Ralph Lauren styling – and the price of time
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Hey Chris, They're not based in NY unfortunately, London or LA. I'll have a think if there's anyone else we'd recommend though...
Savile Row back in the day: Bob Bigg part 2
In the first installment of this series , coatmaker Bob Bigg told us what Savile Row was like in the 60s, 70s and 80s, when he was working there. The big houses weren’t the same necessarily, and it wasn’t all high end. But Sean Connery a...
Savile Row back in the day: Bob Bigg part 2
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Just so good; really enjoyed this piece....
Spring/Summer 26 on the Permanent Style shop
Hello lovely readers, Here’s our usual update on what’s coming into the PS Shop over the next few months. There are some rather exciting new launches, but we’re deliberately keeping details to what’s listed here, so please re...
Spring/Summer 26 on the Permanent Style shop
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Hi John, I understand the frustration, this is something we can look in to again, over the last 8 or so years of the shop we have tried most courier options and there always seems to be an issue somewhere. I will speak t...
Savile Row back in the day: Bob Bigg Part 1
Bob Bigg has been a coatmaker all his life, on or around Savile Row. He started an apprenticeship at 16, and over 60 years later is still working, overseeing and training. He worked with many tailors in those years, including the famous Harry Helman...
Savile Row back in the day: Bob Bigg Part 1
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Interesting interview; had no idea Tiny Rowland owned Anderson & Sheppard. I think the Great Financial Crisis was the death knell for many small tailors who made just-okay quality products. Those who could pivot to h...
Dress codes: The meaningful tailoring of Tinker T...
By Robbie Collin. It’s a formative stage in every man's sartorial journey: when the height of good taste means trying to dress like a spy from a film. There’s James Bond of course – and goodness knows there’s enough advice ou...
Dress codes: The meaningful tailoring of Tinker T...
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love these outfits. great movie....
Showroom trunk shows, Spring 2026 (plus the chang...
It’s the season again for travellers to come to town. From mid-March to mid-May, brands and tailors and shirtmakers will be in London, particularly if they’re the kind that come 2-3 times a year. A few of those will be in our showroom, ...
Showroom trunk shows, Spring 2026 (plus the chang...
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Thank you, I'm sure the team will be reading this as well, so useful for them...
Finding the soul of Florentine tailoring
Model wearing suit by Giuseppe Seminara By Max Papier. In part one of this series, I wrote about finding my fit among Italy’s tailoring traditions. What has stayed with me about Florentine tailoring, however, is not just how the pieces look or...
Finding the soul of Florentine tailoring
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Wonderful Martina, thank you!...
Four things I learned from the 2026 PS awards
The Permanent Style awards are always a fascinating snapshot of where readers are at, whether it’s the new brands they’re into, where they get inspiration, or just which sweater they wear every day. Some of the results can be added up, ...
Four things I learned from the 2026 PS awards
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As far as I am concerned, I ended up getting a Ten C fishtail parka in dark navy instread because I wanted something a bit more practical for when it actually rains (but the slightly shorter length is still a plus for go...
Hong Kong tailoring; Sartorial Asia; WW Chan fitting
Hong Kong has a particular energy, especially around Central, that seems to come from a combination of old, narrow streets and modern, ever-changing high-rise. It's a merchant town, on the corner of the sea, and trading towns reward bustle. This co...
Hong Kong tailoring; Sartorial Asia; WW Chan fitting
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Hi Leonardo, I just checked the pit-to-pit on one of mine and it's 54cm. However, you really should go off what feels most comfortable to you and your style. Use that as the main guide...
