Lorenzi, Milan: The rebirth of a menswear jewel
One of my favourite shops in Milan used to be a little hole in the wall on Via Montenapoleone. Squeezed between big luxury boutiques, it was a real jewel of a place, tiny but perfect, selling equally tiny but perfect accessories - knives, cutlery, s...
Lorenzi, Milan: The rebirth of a menswear jewel
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“Cheaper” but not cheap. When I went last year, I bought a collaboration wine bottler opener in MoP that they did with a French blade maker for €350ish. And I bought a horn shaving brush made of silvertip badger at...
Broadway & Sons: A sunny afternoon in Stockholm
“Shit. Look at that Simon, it was all shit.” David Asseraf is scrolling through his WhatsApp messages, showing me various deliveries of clothing. “This one they said it was all dungarees - US-made, 300 pieces - but they turned out...
Broadway & Sons: A sunny afternoon in Stockholm
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I'm afraid I don't know any, sorry Richard, it's not an area I know well. Except for La Botte Gardiane, which we have covered and are excellent value...
London: A menswear shopping guide
In some ways this is the hardest of the shopping guides for me to write – I know so many places so well and have so much to say. Luckily, nearly every place here is also covered elsewhere on Permanent Style. So if you want to kno...
London: A menswear shopping guide
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Likewise, haven't been in a while, so I can't say....
Autumn/Winter 2024 on the PS Shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. We’ve included the information we have, but feel free to ask questions if you have them, as chances are someone else is th...
Autumn/Winter 2024 on the PS Shop
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Yes absolutely, I wouldn't worry about that. You'll have contrast in shirt, tie, shoes etc (I assume!)...
The ultra-service at Saman Amel
I’ve been really interested to see how Saman Amel have changed their business model in recent years. They’ve made a conscious decision to offer a far more involved service to customers, which is then reflected in their prices. The cheape...
The ultra-service at Saman Amel
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Not usually, but sometimes they are I think Jack...
The state of German bespoke tailoring
Max Dietl and Curd Jürgens. I’ve always found Germany an interesting country stylistically - one with a rich bespoke past but little left today, perhaps hampered by its attitude to dress and to smart clothing in general. In order to give the...
The state of German bespoke tailoring
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I'm glad to have found Mr Roetzel's contribution on PS. To be honest, it's almost impossible to find a classically well dressed man in Germany. I often come across people in suits, but unlike in London, Milan or Paris, G...
How a cape is made – and would I wear one?
By Manish Puri. During a recent trip to Madrid, I paid a visit to Casa Seseña, run by Marcos Seseña (the fourth generation of the family), and one of the few shops in the world still dedicated to making capes. In part one, I covered th...
How a cape is made – and would I wear one?
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I have a Nobilomo in black and a 15-18 in green, both are from IL TABARRO and are wonderful pieces. Do I wear them? Unfortunately not. The full-length Nobilomo is a hazard when it comes to driving. The shorter length 15-...
The Casual Style Guide back in stock
I swear, we didn't try to create any of this hype. The Casual Style Guide, the book Jamie Ferguson and I published in March, was just popular. Particularly with wholesale accounts - menswear shops around the world - who bought up much of the stock b...
The Casual Style Guide back in stock
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Ha! Lovely to hear Aaron, and feel free to carry on asking questions here....
Losing your hair gracefully
(Me aged 20, just before the hair started to go. I still reckon that monkey has something to answer for.) I started losing my hair in my twenties. Looking back at pictures from college, you can see the tell-tale signs of receding hairline and, less ...
Losing your hair gracefully
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My experience was a little different to most men. My uncles started losing their hair in their late teens so I'd come to accept very early on that the Norwood reaper had likely marked me. I first noticed my hair thinning...
The 2024 readership survey results: Younger peopl...
What PS content do you like best? The single most powerful thing about Permanent Style has always been its closeness to its audience. I have over 100 mini-conversations with readers every day in the comments; Lucas has half that again on the shop si...
The 2024 readership survey results: Younger peopl...
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Thanks Peter, and nice idea...
Luca Museo: Bespoke that feels like luxury retail
Imagine walking into a bespoke tailor and finding clothes on long racks, inspiration pieces on mannequins, and unusual mid-century furniture. A tailor, in other words, that makes it immediately clear that they have just as much of an aesthetic visio...
Luca Museo: Bespoke that feels like luxury retail
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Thank you, and you make good points. No, absolutely not. The other thing I always make clear is that I can afford to buy anything for review, and often do even when they are expensive...
Movie Stars and Matadors: The Story of the Seseña...
By Manish Puri In 1957, Irving Penn arrived at Villa La Californie, the Cannes residence of Pablo Picasso, for an appointment to shoot portraiture - only to be told that the man of the house wasn't in. Undeterred, Penn instructed his assi...
Movie Stars and Matadors: The Story of the Seseña...
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Dare to be bold, I say, I generally get compliments while wearing either of my two capes from Seseña, and I plan to get yet another next time in Madrid. Fedoras are great, I worked a few years in a Stetson Hat store yea...
How Loro Piana’s style has improved
I thought it would be interesting to discuss Loro Piana here on PS, given it's probably the luxury menswear brand that has grown most in prominence in recent years, and which has changed most in that time. My personal history with LP goes back a fa...
How Loro Piana’s style has improved
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Pleasure Shaoul...
How was Pitti?
Forgive me dear reader for writing about Pitti, but so many people have asked about it since the summer edition last week - both industry people and, perhaps surprisingly, readers - that it seemed worthwhile. The news isn’t good. There are fe...
How was Pitti?
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Thanks again...
How is menswear protected by intellectual property?
When we talked about copying in menswear recently, there was some discussion about intellectual property (IP) protection. The main question was why there are so many copies around - do brands not want to sue each other? Or does the law not protect t...
How is menswear protected by intellectual property?
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This is fresh in the news in Denmark, so I apologize beforehand for posting links to articles in Danish, hope it's not a bother to run them through google translate. Danish brand Ganni just won a lawsuit in Denmark again...
The second PS Readership Survey (with prize)
Four years ago we did a readership survey, and it was incredibly helpful. It gave us a clear picture of who the reader is, and what they want out of Permanent Style. We always have feedback on PS - the comments section is one of the best around - b...
The second PS Readership Survey (with prize)
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Thank you Mike, useful and interesting...
New York: A menswear shopping guide
New York is a strange town for menswear. It doesn’t have the same traditional shops as Europe and bespoke is substantially undermined by visitors from Savile Row. If there is a tradition, it’s for value and department stores: l...
New York: A menswear shopping guide
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Strange how slim the pickings are in New York City, in light of its size and importance. Even Oxxford's local shop is dead....
Paris: A menswear shopping guide – 2024 update
Quite a lot has changed in the five years since we last updated this Paris shopping guide (and yes, I know just as much as changed elsewhere – we will also update the others!). Kenjiro Suzuki has left, the Viaduc des Arts has dr...
Paris: A menswear shopping guide – 2024 update
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Thank you Nick, no I hadn't...
A vintage shopping day in New York
Recently myself, photographer Alex Natt and Carl and Oliver from Rubato (above) spent a day vintage shopping in New York. It was a lot of fun, and also I think interesting for those that are fairly new to vintage, or can find the process frustrating...
A vintage shopping day in New York
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Absolutely. Hopefully going back next week when I'm in NY for our book event at The Armoury...
The Permanent Style Summer drinks – taking ...
Have you got a summer suit that needs an outing? Linen tailoring sitting in the closet with no matching 'garden party' invitation? Come to Permanent Style drinks on May 9th! We're taking over the Burlington Arcade, closing the space for just us and ...
The Permanent Style Summer drinks – taking ...
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Ha! Yeah we'll lure you out, slowly but surely...
Are you a menswear snob?
By Manish Puri Forgive me for starting with such a blunt question. I know that, in common parlance, ‘snob’ is a pejorative term. However, when it comes to matters of dressing, it’s worth recalling the words of Yves Saint Laurent w...
Are you a menswear snob?
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13 bs, 8 cs, and just 1 a. I suppose I am well-balanced and grounded, and about halfway to being an utter menswear snob! Not quite ready to share a Palazzo at Pitti Uomo, I suspect....
I’m going on holiday
For the past 16 years I’ve never taken a holiday from publishing and replying to comments on Permanent Style. I normally take a break on Christmas Day and Boxing Day, but that’s about it. You could call it dedication if you want, but I ...
I’m going on holiday
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Nice, thank you...
Come to our next talk: Tony Gaziano at Mortimer H...
Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we interview an interesting person in menswear al...
Come to our next talk: Tony Gaziano at Mortimer H...
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Yes, probably in two weeks or so...
Book launches in Paris and New York
We're going to have launch parties for the new book, The Casual Style Guide, in both Paris and New York over the coming months. The Paris launch will be on April 18th at Beige, and New York on May 16th at The Armoury. I'm really excited about this. ...
Book launches in Paris and New York
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Great news. I can't wait to hear more about the book launches in Paris and New York. It's fantastic that there will be stock available at the launch events, even though the book sold out online so quickly....
The Casual Style Guide is live
The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stockholm to Bangkok, Dallas to Me...
The Casual Style Guide is live
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OK, thank you. Looking forward to it....
