How was Pitti?

June 21st 2024

Forgive me dear reader for writing about Pitti, but so many people have asked about it since the summer edition last week - both industry people and, perhaps surprisingly, readers - that it seemed worthwhile. The news isn’t good. There are fe...

How was Pitti?

Match in comments:
Simon, which precovid years do you believe was the Pitti Uomo's peak?...

June 21st 2024

How is menswear protected by intellectual property?

June 17th 2024

When we talked about copying in menswear recently, there was some discussion about intellectual property (IP) protection. The main question was why there are so many copies around - do brands not want to sue each other? Or does the law not protect t...

How is menswear protected by intellectual property?

Match in comments:
I don't, sorry...

June 17th 2024

The second PS Readership Survey (with prize)

May 31st 2024

Four years ago we did a readership survey, and it was incredibly helpful. It gave us a clear picture of who the reader is, and what they want out of Permanent Style. We always have feedback on PS - the comments section is one of the best around - b...

The second PS Readership Survey (with prize)

Match in comments:
Thank you Mike, useful and interesting...

May 31st 2024

New York: A menswear shopping guide

May 27th 2024

  New York is a strange town for menswear. It doesn’t have the same traditional shops as Europe and bespoke is substantially undermined by visitors from Savile Row. If there is a tradition, it’s for value and department stores: l...

New York: A menswear shopping guide

Match in comments:
I was not that impressed by Buck Mason when I first tried their tees and denim 8 or 9 years ago, but they have really elevated their quality and style. Nice to see a new RTW menswear company recalibrate and thrive....

May 27th 2024

Paris: A menswear shopping guide – 2024 update

May 10th 2024

  Quite a lot has changed in the five years since we last updated this Paris shopping guide (and yes, I know just as much as changed elsewhere – we will also update the others!). Kenjiro Suzuki has left, the Viaduc des Arts has dr...

Paris: A menswear shopping guide – 2024 update

Match in comments:
Hey Robert, There is a comment above about that actually - in most cases, no, I don't think it is. It's only in quite particular styles and worn in specific ways (as a lot of Husbands things are)...

May 10th 2024

A vintage shopping day in New York

May 3rd 2024

Recently myself, photographer Alex Natt and Carl and Oliver from Rubato (above) spent a day vintage shopping in New York. It was a lot of fun, and also I think interesting for those that are fairly new to vintage, or can find the process frustrating...

A vintage shopping day in New York

Match in comments:
Absolutely. Hopefully going back next week when I'm in NY for our book event at The Armoury...

May 3rd 2024

The Permanent Style Summer drinks – taking ...

April 19th 2024

Have you got a summer suit that needs an outing? Linen tailoring sitting in the closet with no matching 'garden party' invitation? Come to Permanent Style drinks on May 9th! We're taking over the Burlington Arcade, closing the space for just us and ...

The Permanent Style Summer drinks – taking ...

Match in comments:
Ha! Yeah we'll lure you out, slowly but surely...

April 19th 2024

Are you a menswear snob?

April 12th 2024

By Manish Puri Forgive me for starting with such a blunt question. I know that, in common parlance, ‘snob’ is a pejorative term. However, when it comes to matters of dressing, it’s worth recalling the words of Yves Saint Laurent w...

Are you a menswear snob?

Match in comments:
13 bs, 8 cs, and just 1 a. I suppose I am well-balanced and grounded, and about halfway to being an utter menswear snob! Not quite ready to share a Palazzo at Pitti Uomo, I suspect....

April 12th 2024

I’m going on holiday

April 6th 2024

For the past 16 years I’ve never taken a holiday from publishing and replying to comments on Permanent Style. I normally take a break on Christmas Day and Boxing Day, but that’s about it. You could call it dedication if you want, but I ...

I’m going on holiday

Match in comments:
Nice, thank you...

April 6th 2024

Come to our next talk: Tony Gaziano at Mortimer H...

April 5th 2024

Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we interview an interesting person in menswear al...

Come to our next talk: Tony Gaziano at Mortimer H...

Match in comments:
Yes, probably in two weeks or so...

April 5th 2024

Book launches in Paris and New York

March 29th 2024

We're going to have launch parties for the new book, The Casual Style Guide, in both Paris and New York over the coming months. The Paris launch will be on April 18th at Beige, and New York on May 16th at The Armoury. I'm really excited about this. ...

Book launches in Paris and New York

Match in comments:
Great news. I can't wait to hear more about the book launches in Paris and New York. It's fantastic that there will be stock available at the launch events, even though the book sold out online so quickly....

March 29th 2024

The Casual Style Guide is live

March 19th 2024

The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stockholm to Bangkok, Dallas to Me...

The Casual Style Guide is live

Match in comments:
OK, thank you. Looking forward to it....

March 19th 2024

Why Ferdinando Caraceni is closing: An interview ...

March 11th 2024

Ferdinando Caraceni is one of the world's best-regarded bespoke tailors, based in Milan. It has been run since his death in 2004 by Ferdinando's daughter, Nicoletta, and they have made me three jackets over the past 10 years. You can see them and ot...

Why Ferdinando Caraceni is closing: An interview ...

Match in comments:
Just had my first fitting on a SB escorial. As you say, they nailed it right away, such a unique, understated, yet complementary cut. Was in and out in about 5 min!...

March 11th 2024

Pop-up shops for 2024 – in London and New York

February 28th 2024

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well ...

Pop-up shops for 2024 – in London and New York

Match in comments:
Sounds fantastic! Thank you Simon, I look forward to meeting you this year....

February 28th 2024

Spring/Summer 24 on the Permanent Style shop

February 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Wi...

Spring/Summer 24 on the Permanent Style shop

Match in comments:
No, that is coming but has been considerably delayed. Should be here in early July...

February 23rd 2024

How was Dry January for you?

February 2nd 2024

I didn't buy any clothes this month. That wouldn't be a hardship for most people and it wasn't much of a hardship for me, but I was surprised how much it changed my perspective. On the day after publishing our article announcing our Dry January pr...

How was Dry January for you?

Match in comments:
Great Thanks! I’m looking forward to it. The Wax walker is one of my favourite pieces. Enjoy the weekend, Christian...

February 2nd 2024

Journal article on my children

January 22nd 2024

I wrote a little piece for the Rubato journal this weekend, about how good my children's instinct is for clothing. They nearly always give a good steer, I think because they're both very observant and know me very well. You can read it here. The coa...

Journal article on my children

Match in comments:
My 9 .year old son has been saying for years "can I have that when I am older?" almost on a weekly basis. It could be something that was outwardly cool in his eyes (that may have made me look younger) or something that i...

January 22nd 2024

Announcing: Dry January 

January 1st 2024

Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. ...

Announcing: Dry January 

Match in comments:
I would imagine for many, myself included, that the percentage number of items that we actually wear regularly (say at least 2-3 times a month) is well below 50%. Personally, I have been quite ruthless over the last two ...

January 1st 2024

Lost in translation: What menswear phrases really...

December 27th 2023

By Manish Puri Powering up one’s menswear game isn’t merely about honing the perfect silhouette or mastering colour combinations. It also means becoming fluent in a whole new language. That will, of course, initially mean becoming famil...

Lost in translation: What menswear phrases really...

Match in comments:
Outstanding! Your comments resonate across many contexts. In a different scenario, they call to mind my recent experience flying back business class from Auckland to Perth, Western Australia on Air New Zealand. I was wea...

December 27th 2023

Where to buy a RTW double-breasted navy overcoat

December 20th 2023

By Manish Puri Some years back, I was having a drink with my partner, Gemma, and a friend, Nathan, who shared my interest in clothes. Over a few pints and packets of bacon fries we delved deep into matters political and philosophical, before turning...

Where to buy a RTW double-breasted navy overcoat

Match in comments:
Thanks Markus, very helpful...

December 20th 2023

The craft and range of Begg blankets 

December 4th 2023

Textiles is a very complimentary area to the tailoring we cover on PS, given the time readers spend poring over swatches and discussing weaves. But, the most readily consumable version of this is blankets, which we haven’t covered much. Given...

The craft and range of Begg blankets 

Match in comments:
as far as I gather, Hermes is produced by Johnston of Elgin....

December 4th 2023

Stolen valour: Issues with wearing military clothing

November 8th 2023

There is a concept American readers will be most familiar with, and which often surrounds vintage and reproduction military clothing, known as ‘stolen valour’. It describes how wearing military clothing as a civilian, and particularly m...

Stolen valour: Issues with wearing military clothing

Match in comments:
I actually like that perspective of wearing it with the name and researching the individual to understand what it would've / did and the person went through. Dare i say honorable? I actually do that with my late grandfat...

November 8th 2023

Berlin: A menswear shopping guide

November 6th 2023

By J Patrick Truhn, with contributions from Maximillian Mogg and The Heritage Post. ‘Berlin’ and ‘sartorial’ are not words one is accustomed to seeing in the same sentence. This “poor, but sexy” (to quote a previ...

Berlin: A menswear shopping guide

Match in comments:
Maßatelier Fasan has moved to Konstanzer Str. 3, 10707 Berlin...

November 6th 2023

Come to our last talk of the year, with Anda Rowland

October 30th 2023

Our next talk at Mortimer House will be in a couple of weeks, on Friday November 17th. And this time we're interviewing Anda Rowland of Anderson & Sheppard on what the future holds for Savile Row. Anda has been involved in the Row since 2005...

Come to our last talk of the year, with Anda Rowland

Match in comments:
Thanks, we'll fix that on the page. No there are no plans to discontinue it, though obviously the colours might change....

October 30th 2023

Dressed-up New Yorkers: The view from the pop-up

October 27th 2023

Our New York pop-up (now in its second year) brings in an interesting range of people - more, perhaps, than London. There’s Guy, who came last time too, an old-school New Yorker in bespoke, red socks and Warren Edwards loafers; Duncan, the kn...

Dressed-up New Yorkers: The view from the pop-up

Match in comments:
That's so lovely to hear, thank you Robert...

October 27th 2023