Best Artisan of 2017: Musella Dembech (Or, rating a...

February 2nd 2018

Best Artisan of the Year: Musella Dembech This award, readers may remember, is the only one of the Permanent Style Awards that will be decided purely by me. The overlap of readers that have used a bespoke artisan i...

Best Artisan of 2017: Musella Dembech (Or, rating a...

Best Artisan of the Year: Musella Dembech This award, readers may remember, is the only one of the Permanent Style Awards that will be decided purely by me. The overlap of readers that have used a bespoke artisan i...

February 2nd 2018

Best Brand 2017: Drake’s (or, how to expand a...

January 29th 2018

Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ...

Best Brand 2017: Drake’s (or, how to expand a...

Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ...

January 29th 2018

Best Media 2017: ‘Die, Workwear!’ (or, ...

January 26th 2018

Best Media of the Year: Die Workwear! Runners up: The Rake, Plaza Uomo In a world overflowing with new media, it seems very little of it is any good. Only a handful of publications received more than two votes in ...

Best Media 2017: ‘Die, Workwear!’ (or, ...

Best Media of the Year: Die Workwear! Runners up: The Rake, Plaza Uomo In a world overflowing with new media, it seems very little of it is any good. Only a handful of publications received more than two votes in ...

January 26th 2018

Best Customer Service 2017: No Man Walks Alone (or,...

January 24th 2018

Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards ...

Best Customer Service 2017: No Man Walks Alone (or,...

Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards ...

January 24th 2018

The Permanent Style Awards

January 3rd 2018

Other than buying stuff, there are no obvious ways to recognise the best brands, best artisans and best-dressed people in our industry. In order to try and provide an avenue for this, I am introducing a small set of awa...

The Permanent Style Awards

Other than buying stuff, there are no obvious ways to recognise the best brands, best artisans and best-dressed people in our industry. In order to try and provide an avenue for this, I am introducing a small set of awa...

January 3rd 2018

Brands need to talk about product

December 29th 2017

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...

Brands need to talk about product

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...

December 29th 2017

Permanent Style, Shibumi and Bennett Winch at Vestr...

December 26th 2017

For all those coming to Pitti in January, there will be a display of some Permanent Style products at Sartoria Vestrucci on the Thursday, followed by drinks. Luca Avitabile will be there, offering wholesale on the Frid...

Permanent Style, Shibumi and Bennett Winch at Vestr...

For all those coming to Pitti in January, there will be a display of some Permanent Style products at Sartoria Vestrucci on the Thursday, followed by drinks. Luca Avitabile will be there, offering wholesale on the Frid...

December 26th 2017

Merry Christmas – and here’s to 2018

December 25th 2017

Merry Christmas everyone: wonderful readers, wonderful brands, wonderful people. I'm so proud of everything we did in 2018 - the Guide to Cloth, the pop-up shops, the Style Guide, the Finest Knitwear, Everyday Denim. ...

Merry Christmas – and here’s to 2018

Merry Christmas everyone: wonderful readers, wonderful brands, wonderful people. I'm so proud of everything we did in 2018 - the Guide to Cloth, the pop-up shops, the Style Guide, the Finest Knitwear, Everyday Denim. ...

December 25th 2017

We are 10! (What was your best bit?)

December 20th 2017

Permanent Style started 10 years ago. It seems odd to call it a blog now - given how much PS encompasses today - but back then that was definitely what it was. It was a blog with a lot of rants. About how there were no ...

We are 10! (What was your best bit?)

Permanent Style started 10 years ago. It seems odd to call it a blog now - given how much PS encompasses today - but back then that was definitely what it was. It was a blog with a lot of rants. About how there were no ...

December 20th 2017

The many sides of buying more ethical clothing

December 5th 2017

One of the fundamental aims of Permanent Style has always been to show the value and enjoy of investing in better clothing. Quality menswear not only often looks better with age, but can be better value than cheaper alt...

The many sides of buying more ethical clothing

One of the fundamental aims of Permanent Style has always been to show the value and enjoy of investing in better clothing. Quality menswear not only often looks better with age, but can be better value than cheaper alt...

December 5th 2017

The one-piece Friday Polo

November 15th 2017

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable y...

The one-piece Friday Polo

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable y...

November 15th 2017

Pop-Up: The Opening Party

November 8th 2017

So excited about the pop-up now. Furniture is going in this Friday, and last night we were going round the space, talking about lighting, mannequins and customer journeys. I smile every time I think of it. See you all ...

Pop-Up: The Opening Party

So excited about the pop-up now. Furniture is going in this Friday, and last night we were going round the space, talking about lighting, mannequins and customer journeys. I smile every time I think of it. See you all ...

November 8th 2017

Come to The Shirtmakers Symposium

November 6th 2017

After the summer hiatus, the Symposium series is back in January - with a look at some of the finest shirtmakers in the world. With the help of Albini, we will be staging a display of shirts and shirting in a central-F...

Come to The Shirtmakers Symposium

After the summer hiatus, the Symposium series is back in January - with a look at some of the finest shirtmakers in the world. With the help of Albini, we will be staging a display of shirts and shirting in a central-F...

November 6th 2017

The Pop-Up Shop is back!

November 1st 2017

I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on November 15th. We've switched approach slightly, using a slightly smaller space but staying open ...

The Pop-Up Shop is back!

I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on November 15th. We've switched approach slightly, using a slightly smaller space but staying open ...

November 1st 2017

Finest Knitwear available again – in navy and...

October 25th 2017

Our Finest Knitwear, which we created earlier this year, is back in a second batch with a new colour. Alongside the navy fine-merino knitwear - in crewneck and V-neck - there is now also a dark, muted green that I picke...

Finest Knitwear available again – in navy and...

Our Finest Knitwear, which we created earlier this year, is back in a second batch with a new colour. Alongside the navy fine-merino knitwear - in crewneck and V-neck - there is now also a dark, muted green that I picke...

October 25th 2017

Introducing: Everyday Denim

October 4th 2017

*Cloth now sold out* Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a m...

Introducing: Everyday Denim

*Cloth now sold out* Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a m...

October 4th 2017

The future of Permanent Style products

October 3rd 2017

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts. I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style read...

The future of Permanent Style products

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts. I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style read...

October 3rd 2017

Me, outside the blog: Reader questions

September 27th 2017

In this next instalment of posts responding to reader questions, I will try to answer those about my life outside Permanent Style. Now, some readers have asked why I answer these questions, and indeed why readers put th...

Me, outside the blog: Reader questions

In this next instalment of posts responding to reader questions, I will try to answer those about my life outside Permanent Style. Now, some readers have asked why I answer these questions, and indeed why readers put th...

September 27th 2017

Saic: bespoke bag-maker Hiroyuki Murata

September 22nd 2017

There is no shortage of Japanese artisans in Florence. But one that hasn’t garnered much attention yet is Hiroyuki Murata, who goes by the brand name Saic Firenze. Hiroyuki-san and his wife have a small workshop o...

Saic: bespoke bag-maker Hiroyuki Murata

There is no shortage of Japanese artisans in Florence. But one that hasn’t garnered much attention yet is Hiroyuki Murata, who goes by the brand name Saic Firenze. Hiroyuki-san and his wife have a small workshop o...

September 22nd 2017

Permanent Style trench coat: Alterations and waitin...

September 19th 2017

Many thanks to everyone that bought our trench coat last week. The response was wonderful, and as you will have been able to see, we have sold out. We are now putting together a waiting list, which readers can be adde...

Permanent Style trench coat: Alterations and waitin...

Many thanks to everyone that bought our trench coat last week. The response was wonderful, and as you will have been able to see, we have sold out. We are now putting together a waiting list, which readers can be adde...

September 19th 2017

The Permanent Style trench coat – new stock a...

September 14th 2017

*Check the Shop page for stock levels* So, I've been on the phone to the factory... One of the great things about working with a brand with its factory - like Private White VC - is that it can be more responsive and fl...

The Permanent Style trench coat – new stock a...

*Check the Shop page for stock levels* So, I've been on the phone to the factory... One of the great things about working with a brand with its factory - like Private White VC - is that it can be more responsive and fl...

September 14th 2017

You are the interviewer

September 12th 2017

A couple of weeks ago, readers expressed interest in seeing me interviewed, with suggested questions including 'where do you store everything', 'is a blog sustainable' and 'do you have any regrets about reviews'. I thou...

You are the interviewer

A couple of weeks ago, readers expressed interest in seeing me interviewed, with suggested questions including 'where do you store everything', 'is a blog sustainable' and 'do you have any regrets about reviews'. I thou...

September 12th 2017

Response from P Johnson

August 15th 2017

Patrick Johnson sent me this response yesterday, in reaction to the review last week and comments that followed. I make no comment on it, and I don't think it's worth going into the questions or issues all over again. ...

Response from P Johnson

Patrick Johnson sent me this response yesterday, in reaction to the review last week and comments that followed. I make no comment on it, and I don't think it's worth going into the questions or issues all over again. ...

August 15th 2017

Interview: Isabel Ettedgui, Connolly

August 2nd 2017

*For the full article on Connolly, its designs and collections, click here* Permanent Style: Good to see you Izzy. It’s great to have Connolly open in London again - there are still so few independent shops offeri...

Interview: Isabel Ettedgui, Connolly

*For the full article on Connolly, its designs and collections, click here* Permanent Style: Good to see you Izzy. It’s great to have Connolly open in London again - there are still so few independent shops offeri...

August 2nd 2017

Naples: A sartorial shopping guide

July 12th 2017

Naples has the biggest concentration of high-end handmade menswear in the world. Although not so much for shoes, for tailoring and shirtmaking this is the motherlode, with hundreds of tailors in the city and surrounding...

Naples: A sartorial shopping guide

Naples has the biggest concentration of high-end handmade menswear in the world. Although not so much for shoes, for tailoring and shirtmaking this is the motherlode, with hundreds of tailors in the city and surrounding...

July 12th 2017

Special order for Friday Polos ends tomorrow

July 11th 2017

The two-week period for placing special orders of our Friday Polos ends tomorrow. So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by mi...

Special order for Friday Polos ends tomorrow

The two-week period for placing special orders of our Friday Polos ends tomorrow. So if you are planning to take advantage of the opportunity to order one in any colour or size (including XS and XXL) please do so by mi...

July 11th 2017

Special order of Friday Polos – including XS ...

June 28th 2017

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th. This is primarily to give readers that require an XS or XXL the...

Special order of Friday Polos – including XS ...

As promised during conversations around the last batch of Friday Polos, we are now offering special orders - for the next two weeks only, until July 12th. This is primarily to give readers that require an XS or XXL the...

June 28th 2017

Our Summer Top 10

June 7th 2017

This feature is the first in what will become a series on Permanent Style, in which we analyse the seasonal offerings of all the top menswear brands, and pick out our favourite ten pieces. As ever on Permanent Style, th...

Our Summer Top 10

This feature is the first in what will become a series on Permanent Style, in which we analyse the seasonal offerings of all the top menswear brands, and pick out our favourite ten pieces. As ever on Permanent Style, th...

June 7th 2017

Clothing shows we care

June 2nd 2017

Friend and author Bruce Boyer recently penned a startlingly ambitious piece on the importance of clothing, for US Catholic journal First Things. I have obtained permission to reproduce a section of it here. It argues ...

Clothing shows we care

Friend and author Bruce Boyer recently penned a startlingly ambitious piece on the importance of clothing, for US Catholic journal First Things. I have obtained permission to reproduce a section of it here. It argues ...

June 2nd 2017

Tokyo: A sartorial shopping guide

May 19th 2017

Tokyo is arguably the most varied, creative and stimulating retail experience in the world. Not only is the city huge, but each area has a distinct feel and atmosphere, reflected in its shopping. There are small, niche ...

Tokyo: A sartorial shopping guide

Tokyo is arguably the most varied, creative and stimulating retail experience in the world. Not only is the city huge, but each area has a distinct feel and atmosphere, reflected in its shopping. There are small, niche ...

May 19th 2017

Short-sleeve Friday Polos are back!

May 17th 2017

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style shop...

Short-sleeve Friday Polos are back!

*Please check the Shop page for stock. Some size/colour combinations now sold out* I'm pleased to say that the short-sleeved permutation of our highly popular Friday Polos are available again in the Permanent Style shop...

May 17th 2017

No Symposium this summer. (Boooo!)

May 9th 2017

We'll be taking a break from the Symposium series of talks this summer, because frankly the Style Guide and the Savile Row pop-up have just been too much. And there's another dinner to come. So I can finally enjoy an i...

No Symposium this summer. (Boooo!)

We'll be taking a break from the Symposium series of talks this summer, because frankly the Style Guide and the Savile Row pop-up have just been too much. And there's another dinner to come. So I can finally enjoy an i...

May 9th 2017

Blamo!

May 2nd 2017

American podcast Blamo! recently featured an interview with me, which you might enjoy listening to. Founded by ex-Armoury man Jeremy Kirkland, it interviews both fashion and music innovators to talk about their experi...

Blamo!

American podcast Blamo! recently featured an interview with me, which you might enjoy listening to. Founded by ex-Armoury man Jeremy Kirkland, it interviews both fashion and music innovators to talk about their experi...

May 2nd 2017

Battle Hymn

April 26th 2017

This is going to sound rather cheesy. Forgive me. I believe in Permanent Style. I believe in the value of investing in products made to last. And I believe in style that lasts decades, even centuries. (Though maybe not ...

Battle Hymn

This is going to sound rather cheesy. Forgive me. I believe in Permanent Style. I believe in the value of investing in products made to last. And I believe in style that lasts decades, even centuries. (Though maybe not ...

April 26th 2017

Trunk shows coming up, around the world…

April 12th 2017

Since we introduced the Trunk Show Calendar last year, it has become an increasingly popular part of the website. For those that missed the announcement (and the link in the site navigation, above), the Calendar was a ...

Trunk shows coming up, around the world…

Since we introduced the Trunk Show Calendar last year, it has become an increasingly popular part of the website. For those that missed the announcement (and the link in the site navigation, above), the Calendar was a ...

April 12th 2017

US book launch – at The Armoury, New York

April 9th 2017

It would be lovely to see as many Permanent Style readers as can make this, our US book launch. The event will be at The Armoury, 168 Duane Street, 6pm-8pm on April 20th. Please RSVP to NYC@TheArmoury.com if you'd like...

US book launch – at The Armoury, New York

It would be lovely to see as many Permanent Style readers as can make this, our US book launch. The event will be at The Armoury, 168 Duane Street, 6pm-8pm on April 20th. Please RSVP to NYC@TheArmoury.com if you'd like...

April 9th 2017

P Johnson: Contemporary, made-to-measure tailoring

April 5th 2017

In a similar way to Stoffa (covered recently here), I loved the aesthetic of P Johnson tailoring before I ever got to see any in person. We are all - in our various ways - battling to show how useful, beautiful and rele...

P Johnson: Contemporary, made-to-measure tailoring

In a similar way to Stoffa (covered recently here), I loved the aesthetic of P Johnson tailoring before I ever got to see any in person. We are all - in our various ways - battling to show how useful, beautiful and rele...

Jackets - TailoringApril 5th 2017

The state of British manufacturing: A debate at Pri...

March 29th 2017

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were g...

The state of British manufacturing: A debate at Pri...

Two weeks ago, I chaired a discussion in the Private White VC shop in Mayfair around the topic of British manufacturing. It turned out to be one of the most enjoyable such talks I’ve ever done. The speakers were g...

March 29th 2017

The Finest Knitwear – now available online

March 13th 2017

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we sti...

The Finest Knitwear – now available online

From today, our Finest Knitwear is available to buy in the online shop. There was a lovely reception to it in the Savile Row pop-up, with dozens of readers coming in to try and to buy. But I'm pleased to say that we sti...

March 13th 2017

British manufacturing: A talk at Private White

March 5th 2017

On Thursday this week I will be chairing a talk at the Private White VC store on Duke Street, Mayfair. Featuring speakers from Edward Green, Inis Meain and Alice Made This alongside Private White, the talk will focus o...

British manufacturing: A talk at Private White

On Thursday this week I will be chairing a talk at the Private White VC store on Duke Street, Mayfair. Featuring speakers from Edward Green, Inis Meain and Alice Made This alongside Private White, the talk will focus o...

March 5th 2017

Savile Row pop-up shop: The opening party

March 2nd 2017

There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

Savile Row pop-up shop: The opening party

There was a point in my speech where I got a little emotional. I'd only sketched down some points on the back of an envelope, mostly thanking everyone from the brands, to the audience, to manager James Girdwood. There ...

March 2nd 2017

We’re open!

February 24th 2017

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

We’re open!

(Left to right: Elliot of General Eyewear, DaShira of The Hanger Project, Will and Amy of Fox Brothers, Richard of The Armoury, myself, James Girdwood (back), Lia of Codis Maya (front), Beatrice of Luca Faloni, Tommaso ...

February 24th 2017

Pop-up shop: The brands and the opening party

February 9th 2017

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers ...

Pop-up shop: The brands and the opening party

Following last week's announcement of our pop-up shop on Savile Row - under the banner 'Permanent Style presents' - here are some details of the shop and the brands. I also include an invitation, above, to any readers ...

February 9th 2017

The Friday Polos are back in stock

February 6th 2017

Our ever-popular Friday Polos are back, in the four colours of navy, brown, green and light grey. You can buy them on the shop page here. Please don't forget to include the size you want and the colour(s) in the notes ...

The Friday Polos are back in stock

Our ever-popular Friday Polos are back, in the four colours of navy, brown, green and light grey. You can buy them on the shop page here. Please don't forget to include the size you want and the colour(s) in the notes ...

February 6th 2017

Well this is exciting

February 2nd 2017

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row...

Well this is exciting

After several months of planning (and stress) I'm pleased to say that we finally announce the launch of the first Permanent Style pop-up shop. It will be held in a rather special location - numbers 34 and 35 Savile Row...

February 2nd 2017

Mark Cho of The Armoury on independent retail

January 20th 2017

Following on from Wednesday's post on the Symposium discussion, here are Mark Cho's specific responses to some of the questions. Mark wrote the below in preparation for the talk (bless him) and he makes some interesting...

Mark Cho of The Armoury on independent retail

Following on from Wednesday's post on the Symposium discussion, here are Mark Cho's specific responses to some of the questions. Mark wrote the below in preparation for the talk (bless him) and he makes some interesting...

January 20th 2017

Retailers Symposium: The discussion

January 18th 2017

During my lifetime, there has been a steep fall in the quality and range of menswear retail around the world. Designer brands have expanded aggressively; independent multi-brand shops have closed; and department stores ...

Retailers Symposium: The discussion

During my lifetime, there has been a steep fall in the quality and range of menswear retail around the world. Designer brands have expanded aggressively; independent multi-brand shops have closed; and department stores ...

January 18th 2017

Retailers Symposium: The party pics

January 17th 2017

Plaza Uomo editor-in-chief Konrad Olsson with Alessandro SquarziHolding our Symposium with Plaza Uomo mixed up the crowd rather at our after-party. Here are some of the dressed-up men (and women). Full piece on the Sym...

Retailers Symposium: The party pics

Plaza Uomo editor-in-chief Konrad Olsson with Alessandro SquarziHolding our Symposium with Plaza Uomo mixed up the crowd rather at our after-party. Here are some of the dressed-up men (and women). Full piece on the Sym...

January 17th 2017

Retailers Symposium: The speakers

January 13th 2017

George Wang: Brio, BeijingAs with previous Symposia, here is a preview of next week's coverage of the Retailers Symposium, with portraits of our six speakers. I have to say, they were the best six people yet in terms o...

Retailers Symposium: The speakers

George Wang: Brio, BeijingAs with previous Symposia, here is a preview of next week's coverage of the Retailers Symposium, with portraits of our six speakers. I have to say, they were the best six people yet in terms o...

January 13th 2017

Graham Browne Christmas sale 2016

December 20th 2016

As is traditional, Graham Browne are having a sale between Christmas and New Year - and just as traditional is my writing to tell readers about it. The sale will run on the 28th, 29th and 30th of December, and offer su...

Graham Browne Christmas sale 2016

As is traditional, Graham Browne are having a sale between Christmas and New Year - and just as traditional is my writing to tell readers about it. The sale will run on the 28th, 29th and 30th of December, and offer su...

December 20th 2016