The English Country House Look

May 6th 2022

I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of use, of life. They counter an...

The English Country House Look

I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of use...

May 6th 2022

Hob-nail boots, pince-nez and Rubato denim –...

April 21st 2022

The pop-up opening party was lovely last night. Thank you everyone for coming. It feels like the event has settled into a really nice pattern - part shopping evening, part welcoming of new brands, part simple knees-up for a mix of both readers and ...

Hob-nail boots, pince-nez and Rubato denim –...

The pop-up opening party was lovely last night. Thank you everyone for coming.  It feels like the event has settled into a really nice pattern - part shopping evening, part welcoming of new brands, part simple knees-up...

April 21st 2022

Buy fewer clothes

February 18th 2022

Part of the point of this website has always been to encourage men to buy quality clothing in long-lasting styles. The point is to be better dressed, but also to have clothes last longer and look better as they do so. To that end we make quality a ...

Buy fewer clothes

Part of the point of this website has always been to encourage men to buy quality clothing in long-lasting styles. The point is to be better dressed, but also to have clothes last longer and look better as they do so. ...

February 18th 2022

An investment dressing gown, made-to-order by Budd

February 4th 2022

Last winter, I spent a good few weeks looking for a dressing gown that would be worth investing in - something luxurious, to last many years but also enjoy at every stage. My existing gown was a towelling model from Anderson & Sheppard, whi...

An investment dressing gown, made-to-order by Budd

Last winter, I spent a good few weeks looking for a dressing gown that would be worth investing in - something luxurious, to last many years but also enjoy at every stage.  My existing gown was a towelling model from A...

February 4th 2022

Edward Sexton overcoat: How great things age

January 26th 2022

  A reader commented recently that if you don’t feel comfortable in a piece of clothing, it’s clearly not for you and you should move on. While I agree that feeling comfortable in your clothes is important to looking good &#...

Edward Sexton overcoat: How great things age

  A reader commented recently that if you don’t feel comfortable in a piece of clothing, it’s clearly not for you and you should move on.  While I agree that feeling comfortable in your clothes is important to ...

January 26th 2022

PS Awards 2022: What are your favourite clothes, ...

January 12th 2022

This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month. This year I thought we’d do things a bit diffe...

PS Awards 2022: What are your favourite clothes, ...

This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month.  This year I thought w...

January 12th 2022

The colour fallacy

December 27th 2021

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of travel. Everything was familiar...

The colour fallacy

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of tr...

December 27th 2021

How I wear a black leather jacket

December 3rd 2021

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to look like I wa...

How I wear a black leather jacket

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to...

December 3rd 2021

The Sale Shop: Permanent Style, Marrkt and J.Gird...

November 28th 2021

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be s...

The Sale Shop: Permanent Style, Marrkt and J.Gird...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrk...

November 28th 2021

How my jacket style has changed

November 12th 2021

In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , using my Chittleborough &...

How my jacket style has changed

In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , usi...

November 12th 2021

The best things from the pop-up: Bryceland’s, Col...

October 29th 2021

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or trie...

The best things from the pop-up: Bryceland’s, Col...

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them.  Before the party kicked off, I made sure to try on all of the Bryceland’s products ...

October 29th 2021

Updates: Pop-up from this Thursday afternoon

October 24th 2021

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All welcome Opening times have been ...

Updates: Pop-up from this Thursday afternoon

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All we...

October 24th 2021

The pop-up is back! With Bryceland’s and more

October 8th 2021

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some readers might have already se...

The pop-up is back! With Bryceland’s and more

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some...

October 8th 2021

A hoarder reformed: Downsizing my wardrobe

October 1st 2021

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons, one of the obstacles is pari...

A hoarder reformed: Downsizing my wardrobe

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons...

October 1st 2021

Reader profile: David

September 24th 2021

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's wort...

Reader profile: David

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe...

September 24th 2021

A Sustainability Framework: Stoffa and Permanent ...

September 15th 2021

Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability. Today’s article is our first step. It sets out a definition of sustainability, and then a framework of ...

A Sustainability Framework: Stoffa and Permanent ...

Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability.  Today’s article is our first step. It sets out a definition of sustainability, and...

September 15th 2021

Reader profile: Manish

August 23rd 2021

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do. I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it. So one of the nice things ab...

Reader profile: Manish

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do.  I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it...

August 23rd 2021

Colour, size and drama: How to dress like André L...

August 18th 2021

  André Larnyoh has enviably easy style. It’s tempting to put this down to his work as an actor, but that would be too simplistic. That training certainly creates “natural physical awareness”, as he puts it, but the...

Colour, size and drama: How to dress like André L...

  André Larnyoh has enviably easy style.  It’s tempting to put this down to his work as an actor, but that would be too simplistic. That training certainly creates “natural physical awareness”, as he puts it...

August 18th 2021

Why has Italy been so influential?

August 13th 2021

The reason Milan became the centre of Italian fashion was Florence and Rome couldn't sort out a fight. Italian clothing itself became successful abroad because people were tired of the 'haughty, arty' French. Spurred by our recent discussion of Ar...

Why has Italy been so influential?

The reason Milan became the centre of Italian fashion was Florence and Rome couldn't sort out a fight.  Italian clothing itself became successful abroad because people were tired of the 'haughty, arty' French.  Spurre...

August 13th 2021

How to buy a quality rug

July 30th 2021

Here's some information and a little story from a recent visit. The biggest factor in a rug's quality is being hand knotted. Familiar territory, really, for men used to thinking of hand-sewn shoes and hand-padded jackets. It's fairly easy to tell i...

How to buy a quality rug

Here's some information and a little story from a recent visit. The biggest factor in a rug's quality is being hand knotted. Familiar territory, really, for men used to thinking of hand-sewn shoes and hand-padded jacket...

July 30th 2021

The menswear merger: Sportswear and tailoring

July 28th 2021

Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating more sportswear. This has been ha...

The menswear merger: Sportswear and tailoring

Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating mor...

July 28th 2021

What are your primary and secondary interests?

July 23rd 2021

Two weeks ago, I was looking to get a new storage trunk for our bedroom. So I phoned a friend who knows his antiques and asked his advice. He recommended a couple of dealers, said he was happy to look at any pictures and information I received. (Ap...

What are your primary and secondary interests?

Two weeks ago, I was looking to get a new storage trunk for our bedroom. So I phoned a friend who knows his antiques and asked his advice.  He recommended a couple of dealers, said he was happy to look at any pictures ...

July 23rd 2021

Being yourself: How to dress like Gianluca Miglia...

July 21st 2021

  Scrolling through the swathes of social media, I recently came across the image below of friend Gianluca Migliarotti – the filmmaker and co-founder of Pommella and PML . For me, it encapsulated everything I love about Gianluca&rs...

Being yourself: How to dress like Gianluca Miglia...

  Scrolling through the swathes of social media, I recently came across the image below of friend Gianluca Migliarotti – the filmmaker and co-founder of Pommella and PML . For me, it encapsulated everything I ...

July 21st 2021

New black bullskin tote, and angled DBs

July 16th 2021

A new black version of our bullhide tote, a collaboration with Frank Clegg, goes on sale today. It’s available on the Frank Clegg site (not ours) alongside a restock of the dark brown. I shot some pictures of it with Alex last week, and it re...

New black bullskin tote, and angled DBs

A new black version of our bullhide tote, a collaboration with Frank Clegg, goes on sale today. It’s available on the Frank Clegg site (not ours) alongside a restock of the dark brown.  I shot some pictures of it wit...

July 16th 2021

Should you dress for yourself, or for others? 

July 14th 2021

Should you dress for yourself or for others? Unsurprisingly, the answer is both. Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate. Dressing purely to conform, other the other hand, i...

Should you dress for yourself, or for others? 

Should you dress for yourself or for others? Unsurprisingly, the answer is both.  Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate.  Dressing purely to ...

Style - July 14th 2021