My new favourite underwear: Hamilton & Hare ly...

April 15th 2019

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much just Zimmerli underwear...

My new favourite underwear: Hamilton & Hare ly...

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much j...

Socks and underwear - April 15th 2019

Menswear craft in China and Hong Kong: Symposium video

April 10th 2019

I’m not from China or Hong Kong. Although I’ve visited more than a dozen times, I can’t say I know it well. It was therefore a particular pleasure to host this edition of the Symposium in Hong Kong, and hear the experiences, views ...

Menswear craft in China and Hong Kong: Symposium video

I’m not from China or Hong Kong. Although I’ve visited more than a dozen times, I can’t say I know it well. It was therefore a particular pleasure to host this edition of the Symposium in Hong Kong, and hear the e...

April 10th 2019

Best US shop 2019: The Armoury (or, how to break th...

February 27th 2019

  Best shop in the US: The Armoury Runner-up: Sid Mashburn   Some of the Permanent Style awards this year were close. The award for best US store was not: The Armoury romped home. To a certain extent, that’s not surprising. I...

Best US shop 2019: The Armoury (or, how to break th...

  Best shop in the US: The Armoury Runner-up: Sid Mashburn   Some of the Permanent Style awards this year were close. The award for best US store was not: The Armoury romped home. To a certain extent, that’s...

February 27th 2019

Our first Hong Kong Symposium – please RSVP

February 22nd 2019

Continuing our attempts to bring the Symposium format to more people around the world, we will be coming to Hong Kong at the end of next month - on March 26th. We plan to discuss the role of China in modern consumption and luxury, which should be re...

Our first Hong Kong Symposium – please RSVP

Continuing our attempts to bring the Symposium format to more people around the world, we will be coming to Hong Kong at the end of next month - on March 26th. We plan to discuss the role of China in modern consumption ...

February 22nd 2019

The pop-up, the goods, and the opening party

February 21st 2019

Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were the words he used. I...

The pop-up, the goods, and the opening party

Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were th...

February 21st 2019

Pop-up number 4! Come to the opening party…

February 12th 2019

The opening party for our pop-up shop on Savile Row is next Wednesday, February 20th. All are welcome. Please do come along and support us and all the brands: in week 1 Optimo, Prologue and Joshua Ellis, and in week 2 Bryceland's, Adret and The Ant...

Pop-up number 4! Come to the opening party…

The opening party for our pop-up shop on Savile Row is  next Wednesday, February 20th. All are welcome. Please do come along and support us and all the brands: in week 1 Optimo, Prologue and Joshua Ellis, and in week 2...

February 12th 2019

One million readers on Permanent Style

February 5th 2019

In recent years, it's been lovely to see consistent popularity of Permanent Style's independent, long-form content. Despite new media and the volume of images, re-posting of images, and algorithms that pretend to be people re-posting images, interes...

One million readers on Permanent Style

In recent years, it's been lovely to see consistent popularity of Permanent Style's independent, long-form content. Despite new media and the volume of images, re-posting of images, and algorithms that pretend to be peo...

February 5th 2019

New York bespoke tailors – Updated

January 29th 2019

This is a fully updated version of our post from January on the bespoke tailors in and around New York. The contributions of readers were extremely helpful, particularly those that had used tailors personally, as this is an area with a lot of misinf...

New York bespoke tailors – Updated

This is a fully updated version of our post from January on the bespoke tailors in and around New York. The contributions of readers were extremely helpful, particularly those that had used tailors personally, as this i...

January 29th 2019

New pop-up brands announced: Adret, Prologue, Antho...

January 22nd 2019

In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Anthology and Adret will be featured ...

New pop-up brands announced: Adret, Prologue, Antho...

In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Antholo...

January 22nd 2019

Two reader stories: Starting and building a wardrobe

January 21st 2019

In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t have much capacity, and m...

Two reader stories: Starting and building a wardrobe

In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t have mu...

January 21st 2019

The Permanent Style Awards 2019

January 14th 2019

What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus the artisan of the year award w...

The Permanent Style Awards 2019

What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus t...

January 14th 2019

New pop-up shop – with Bryceland’s, Opt...

January 7th 2019

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be featuring largely new brands...

New pop-up shop – with Bryceland’s, Opt...

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will b...

January 7th 2019

Merry Christmas everyone

December 25th 2018

Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag, Begg scarf, Baudoin &am...

Merry Christmas everyone

Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill ba...

December 25th 2018

What’s been your favourite post?

December 19th 2018

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to hear what your favourite is too...

What’s been your favourite post?

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to hear what ...

December 19th 2018

I hate Christmas jumpers

December 7th 2018

There are many problems with consumerism and how it affects our planet, and society. They include mass-farming of animals, and I entirely understand people who turn vegan in response. They include pollution of the oceans, and I understand those that...

I hate Christmas jumpers

There are many problems with consumerism and how it affects our planet, and society. They include mass-farming of animals, and I entirely understand people who turn vegan in response. They include pollution of the ocean...

December 7th 2018

The Blackhorse Lane haberdashery

November 16th 2018

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in person (always particularl...

The Blackhorse Lane haberdashery

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in ...

Denim - November 16th 2018

Bespoke v Made-to-Measure: Eduardo de Simone jackets

November 14th 2018

When Eduardo de Simone and I met at his factory last year, we spent a long time talking about the advantages and disadvantages of bespoke and made-to-measure (MTM) tailoring. As a result of them, Eduardo proposed an experiment. He offered to make me...

Bespoke v Made-to-Measure: Eduardo de Simone jackets

When Eduardo de Simone and I met at his factory last year, we spent a long time talking about the advantages and disadvantages of bespoke and made-to-measure (MTM) tailoring. As a result of them, Eduardo proposed an exp...

Jackets - November 14th 2018

The best cloths of Autumn/Winter 2018

October 19th 2018

This is the second post we've done highlighting our favourite cloths from new seasonal bunches. The first, on Spring/Summer 2018, is here. Unfortunately the bunches come in late in the season, but there's still probably time to use these recommendat...

The best cloths of Autumn/Winter 2018

This is the second post we've done highlighting our favourite cloths from new seasonal bunches. The first, on Spring/Summer 2018, is here. Unfortunately the bunches come in late in the season, but there's still probably...

Cloth - October 19th 2018

Why I quit my job

October 5th 2018

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what Permanent Style is, or what it ...

Why I quit my job

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what P...

October 5th 2018

How to hold trunk shows

September 14th 2018

Last week a reader stopped me on the street. He asked me why a certain tailor, who will remain nameless, hadn’t yet returned to London for his next fitting – and wasn’t answering emails. I understand why he asked me. I had introduc...

How to hold trunk shows

Last week a reader stopped me on the street. He asked me why a certain tailor, who will remain nameless, hadn’t yet returned to London for his next fitting – and wasn’t answering emails. I understand why he asked ...

September 14th 2018

The Permanent Style Guides

August 13th 2018

After 10 years, 2000 posts and 40,000 comments, there is a lot of content on Permanent Style. But readers tell me it can be daunting for a first-time visitor. So over the next few months I will be collecting together some of the most useful referenc...

The Permanent Style Guides

After 10 years, 2000 posts and 40,000 comments, there is a lot of content on Permanent Style. But readers tell me it can be daunting for a first-time visitor. So over the next few months I will be collecting together so...

August 13th 2018

Introducing: The lightweight Friday Polo

August 6th 2018

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thick and best suited to the othe...

Introducing: The lightweight Friday Polo

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thick and...

Shirts - August 6th 2018

Everyday Denim cloth – new batch!

July 20th 2018

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shirt. That denim is now avail...

Everyday Denim cloth – new batch!

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

July 20th 2018

Come to the pop-up opening party!

July 11th 2018

The opening party for our pop-up shop in Fortnum & Mason is next Thursday, July 19th. All welcome. Please do come along and support us and all the brands that are being featured this time: Kirk Originals, Simpson London, Fox Brothers, Luca F...

Come to the pop-up opening party!

The opening party for our pop-up shop in Fortnum & Mason is next Thursday, July 19th. All welcome. Please do come along and support us and all the brands that are being featured this time: Kirk Originals, Simpson Lo...

July 11th 2018

The next pop-up shop – in Fortnum & Mason!

July 2nd 2018

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big department store, and we couldn't ...

The next pop-up shop – in Fortnum & Mason!

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...

July 2nd 2018