Updates: Pop-up from this Thursday afternoon

October 24th 2021

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All welcome Opening times have been ...

Updates: Pop-up from this Thursday afternoon

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All we...

October 24th 2021

The pop-up is back! With Bryceland’s and more

October 8th 2021

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some readers might have already se...

The pop-up is back! With Bryceland’s and more

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some...

October 8th 2021

A hoarder reformed: Downsizing my wardrobe

October 1st 2021

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons, one of the obstacles is pari...

A hoarder reformed: Downsizing my wardrobe

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons...

October 1st 2021

Reader profile: David

September 24th 2021

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's wort...

Reader profile: David

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe...

September 24th 2021

A Sustainability Framework: Stoffa and Permanent ...

September 15th 2021

Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability. Today’s article is our first step. It sets out a definition of sustainability, and then a framework of ...

A Sustainability Framework: Stoffa and Permanent ...

Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability.  Today’s article is our first step. It sets out a definition of sustainability, and...

September 15th 2021

Reader profile: Manish

August 23rd 2021

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do. I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it. So one of the nice things ab...

Reader profile: Manish

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do.  I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it...

August 23rd 2021

Colour, size and drama: How to dress like André L...

August 18th 2021

  André Larnyoh has enviably easy style. It’s tempting to put this down to his work as an actor, but that would be too simplistic. That training certainly creates “natural physical awareness”, as he puts it, but the...

Colour, size and drama: How to dress like André L...

  André Larnyoh has enviably easy style.  It’s tempting to put this down to his work as an actor, but that would be too simplistic. That training certainly creates “natural physical awareness”, as he puts it...

August 18th 2021

Why has Italy been so influential?

August 13th 2021

The reason Milan became the centre of Italian fashion was Florence and Rome couldn't sort out a fight. Italian clothing itself became successful abroad because people were tired of the 'haughty, arty' French. Spurred by our recent discussion of Ar...

Why has Italy been so influential?

The reason Milan became the centre of Italian fashion was Florence and Rome couldn't sort out a fight.  Italian clothing itself became successful abroad because people were tired of the 'haughty, arty' French.  Spurre...

August 13th 2021

How to buy a quality rug

July 30th 2021

Here's some information and a little story from a recent visit. The biggest factor in a rug's quality is being hand knotted. Familiar territory, really, for men used to thinking of hand-sewn shoes and hand-padded jackets. It's fairly easy to tell i...

How to buy a quality rug

Here's some information and a little story from a recent visit. The biggest factor in a rug's quality is being hand knotted. Familiar territory, really, for men used to thinking of hand-sewn shoes and hand-padded jacket...

July 30th 2021

The menswear merger: Sportswear and tailoring

July 28th 2021

Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating more sportswear. This has been ha...

The menswear merger: Sportswear and tailoring

Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating mor...

July 28th 2021

What are your primary and secondary interests?

July 23rd 2021

Two weeks ago, I was looking to get a new storage trunk for our bedroom. So I phoned a friend who knows his antiques and asked his advice. He recommended a couple of dealers, said he was happy to look at any pictures and information I received. (Ap...

What are your primary and secondary interests?

Two weeks ago, I was looking to get a new storage trunk for our bedroom. So I phoned a friend who knows his antiques and asked his advice.  He recommended a couple of dealers, said he was happy to look at any pictures ...

July 23rd 2021

Being yourself: How to dress like Gianluca Miglia...

July 21st 2021

  Scrolling through the swathes of social media, I recently came across the image below of friend Gianluca Migliarotti – the filmmaker and co-founder of Pommella and PML . For me, it encapsulated everything I love about Gianluca&rs...

Being yourself: How to dress like Gianluca Miglia...

  Scrolling through the swathes of social media, I recently came across the image below of friend Gianluca Migliarotti – the filmmaker and co-founder of Pommella and PML . For me, it encapsulated everything I ...

July 21st 2021

New black bullskin tote, and angled DBs

July 16th 2021

A new black version of our bullhide tote, a collaboration with Frank Clegg, goes on sale today. It’s available on the Frank Clegg site (not ours) alongside a restock of the dark brown. I shot some pictures of it with Alex last week, and it re...

New black bullskin tote, and angled DBs

A new black version of our bullhide tote, a collaboration with Frank Clegg, goes on sale today. It’s available on the Frank Clegg site (not ours) alongside a restock of the dark brown.  I shot some pictures of it wit...

July 16th 2021

Should you dress for yourself, or for others? 

July 14th 2021

Should you dress for yourself or for others? Unsurprisingly, the answer is both. Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate. Dressing purely to conform, other the other hand, i...

Should you dress for yourself, or for others? 

Should you dress for yourself or for others? Unsurprisingly, the answer is both.  Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate.  Dressing purely to ...

Style - July 14th 2021

The craft and beauty of Navajo weaving

July 9th 2021

“Each coloured section of a blanket has natural variation. That’s the organic dyes: each yarn is slightly different. “Then there’s the different types of dye. The weaver might deliberately mix together natural dyes like a co...

The craft and beauty of Navajo weaving

“Each coloured section of a blanket has natural variation. That’s the organic dyes: each yarn is slightly different.  “Then there’s the different types of dye. The weaver might deliberately mix together natural...

July 9th 2021

Revisiting Thom Sweeney casualwear

June 28th 2021

I’ve been spending more time in Mayfair in recent weeks, as restrictions have eased here in the UK and businesses have opened. It was on such a visit that I went into Thom Sweeney recently, really out of a desire to see everyone I could. Havi...

Revisiting Thom Sweeney casualwear

I’ve been spending more time in Mayfair in recent weeks, as restrictions have eased here in the UK and businesses have opened.  It was on such a visit that I went into Thom Sweeney recently, really out of a desire to...

June 28th 2021

Introducing: The PS linen overshirt

June 25th 2021

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since. One of the reasons I liked that model was that it had jus...

Introducing: The PS linen overshirt

For a long time, my favourite linen overshirt has been an old model from Drake’s - readers will have seen it previously here , and it’s been worn continuously and lovingly since.  One of the reasons I liked that mo...

June 25th 2021

Behind the scenes: The design work at Ralph Lauren

June 23rd 2021

I don’t think consumers value design that much any more. They concentrate on price and (more justifiable) quality, but design often gets swamped by hype. What is fashionable rather than what’s well-designed. A large part of the reason is...

Behind the scenes: The design work at Ralph Lauren

I don’t think consumers value design that much any more. They concentrate on price and (more justifiable) quality, but design often gets swamped by hype. What is fashionable rather than what’s well-designed. A large...

June 23rd 2021

Interwar art, posters and menswear – with F...

June 2nd 2021

The most elegant advertising of the past was produced in the 1920s and 1930s by lithograph - often carved onto stone rather than metal, before being printed. They were incredibly over-resourced. Train companies like LNER hired commercial artists to...

Interwar art, posters and menswear – with F...

The most elegant advertising of the past was produced in the 1920s and 1930s by lithograph - often carved onto stone rather than metal, before being printed.  They were incredibly over-resourced. Train companies like L...

June 2nd 2021

What is French Ivy?

May 31st 2021

By Tony Sylvester “A few years back, I posted a photo of Paul Weller on my Instagram (above). It was taken in 1984 in his Style Council era, where much to the consternation of the Mod faithful, he was constantly tinkering with his attire - ali...

What is French Ivy?

By Tony Sylvester “A few years back, I posted a photo of Paul Weller on my Instagram (above). It was taken in 1984 in his Style Council era, where much to the consternation of the Mod faithful, he was constantly tinke...

May 31st 2021

New comments functionality

May 22nd 2021

We deployed a new comments interface last night on Permanent Style, with the aim of adding useful functionality. The new system allows: Posting of images in comments These should appear as thumbnails in your comment, once the image is uploaded and w...

New comments functionality

We deployed a new comments interface last night on Permanent Style, with the aim of adding useful functionality. The new system allows: Posting of images in comments These should appear as thumbnails in your comment, on...

May 22nd 2021

Support our shops. At least the real ones

April 14th 2021

It is genuinely important that - if you can - you visit a UK shop and support it now they’re open again. Why? Because good retail offers something distinct that could easily be lost. Let me explain the difference between a good menswear store...

Support our shops. At least the real ones

It is genuinely important that - if you can - you visit a UK shop and support it now they’re open again. Why? Because good retail offers something distinct that could easily be lost.  Let me explain the difference be...

April 14th 2021

My family

March 29th 2021

I am a 39-year-old father of three wonderful daughters. My family is without question the most joyful and important thing in my life. Why is this relevant to Permanent Style? Two reasons. First, this demographic is not well-represented in the imag...

My family

I am a 39-year-old father of three wonderful daughters. My family is without question the most joyful and important thing in my life.  Why is this relevant to Permanent Style? Two reasons.  First, this demographic is ...

March 29th 2021

Do you care about packaging?

March 5th 2021

A new customer over at the PS shop recently wrote an email to the support team that surprised me. In it he said he was ‘shocked’ that such luxurious products didn’t come in better packaging. He said he almost returned them on that ...

Do you care about packaging?

A new customer over at the PS shop recently wrote an email to the support team that surprised me. In it he said he was ‘shocked’ that such luxurious products didn’t come in better packaging. He said he almost retu...

March 5th 2021

Bemberg, cupro, ermezine: The guide to linings

March 1st 2021

  “And what lining would you like in the suit?” “Oh I don’t know, just something to match the cloth.” This is as far as most people go with selecting the lining of their jacket or suit. And with good reason. Co...

Bemberg, cupro, ermezine: The guide to linings

  “And what lining would you like in the suit?” “Oh I don’t know, just something to match the cloth.” This is as far as most people go with selecting the lining of their jacket or suit. And with good reaso...

March 1st 2021