Category: Uncategorized

I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of use...

The pop-up opening party was lovely last night. Thank you everyone for coming.  It feels like the event has settled into a really nice pattern - part shopping evening, part welcoming of new brands, part simple knees-up...

Part of the point of this website has always been to encourage men to buy quality clothing in long-lasting styles. The point is to be better dressed, but also to have clothes last longer and look better as they do so. ...

Last winter, I spent a good few weeks looking for a dressing gown that would be worth investing in - something luxurious, to last many years but also enjoy at every stage.  My existing gown was a towelling model from A...

  A reader commented recently that if you don’t feel comfortable in a piece of clothing, it’s clearly not for you and you should move on.  While I agree that feeling comfortable in your clothes is important to ...

This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month.  This year I thought w...

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of tr...

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrk...

In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , usi...

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them.  Before the party kicked off, I made sure to try on all of the Bryceland’s products ...

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All we...

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some...

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons...

This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe...

Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability.  Today’s article is our first step. It sets out a definition of sustainability, and...

Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do.  I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it...

  André Larnyoh has enviably easy style.  It’s tempting to put this down to his work as an actor, but that would be too simplistic. That training certainly creates “natural physical awareness”, as he puts it...

The reason Milan became the centre of Italian fashion was Florence and Rome couldn't sort out a fight.  Italian clothing itself became successful abroad because people were tired of the 'haughty, arty' French.  Spurre...

Here's some information and a little story from a recent visit. The biggest factor in a rug's quality is being hand knotted. Familiar territory, really, for men used to thinking of hand-sewn shoes and hand-padded jacket...

Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating mor...

Two weeks ago, I was looking to get a new storage trunk for our bedroom. So I phoned a friend who knows his antiques and asked his advice.  He recommended a couple of dealers, said he was happy to look at any pictures ...

  Scrolling through the swathes of social media, I recently came across the image below of friend Gianluca Migliarotti – the filmmaker and co-founder of Pommella and PML . For me, it encapsulated everything I ...

A new black version of our bullhide tote, a collaboration with Frank Clegg, goes on sale today. It’s available on the Frank Clegg site (not ours) alongside a restock of the dark brown.  I shot some pictures of it wit...

Should you dress for yourself or for others? Unsurprisingly, the answer is both.  Anyone that dresses without any regard for people around them is probably being rude, and certainly inconsiderate.  Dressing purely to ...