Our next talk in London: Ethan Newton, October 25th

September 27th 2022

Our last evening talk with Tony Sylvester was so fun that we have a second one lined up - with Ethan Newton on Tuesday, October 25th. The Bryceland's founder is only in London for a few weeks, but we've found a date and will be in the same space as...

Our next talk in London: Ethan Newton, October 25th

Our last evening talk with Tony Sylvester was so fun that we have a second one lined up - with Ethan Newton on Tuesday, October 25th.  The Bryceland's founder is only in London for a few weeks, but we've found a date a...

September 27th 2022

We’re coming to New York!

September 12th 2022

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We will be at 54 Mercer Street on ...

We’re coming to New York!

So this is exciting. For the first time, Permanent Style Presents is coming to New York. A mini version of the London pop-up shop, it will be led by Rubato and PS, with very special guest Fred Nieddu, aka Taillour. We w...

September 12th 2022

My watches – eight years later

August 24th 2022

I buy watches in much the same way as I suggest other people buy tailoring. I have a small number, of high quality, which meet a range of needs - formalities, colours, and a little extra to keep things interesting. I went through a period of about...

My watches – eight years later

I buy watches in much the same way as I suggest other people buy tailoring.  I have a small number, of high quality, which meet a range of needs - formalities, colours, and a little extra to keep things interesting.  ...

August 24th 2022

Come to a talk with Tony – and other things...

August 15th 2022

Over the next few months there will a handful of PS events and talks, which will hopefully provide some nice opportunities for us to get together after the long summer, and lead to some stimulating conversation. The first of these is in three weeks...

Come to a talk with Tony – and other things...

Over the next few months there will a handful of PS events and talks, which will hopefully provide some nice opportunities for us to get together after the long summer, and lead to some stimulating conversation.  The f...

August 15th 2022

What Ivy means to me

July 27th 2022

When we covered Ivy-inspired clothing in a recent Reader Profile, there were some slightly dismissive comments about Ivy as a whole. Given I’ve found that tradition particularly inspiring in the past five years, I thought it might be worth set...

What Ivy means to me

When we covered Ivy-inspired clothing in a recent Reader Profile, there were some slightly dismissive comments about Ivy as a whole. Given I’ve found that tradition particularly inspiring in the past five years, I tho...

July 27th 2022

The appeal of a silk dressing gown – at New...

July 25th 2022

As I wrote earlier this year , I’m usually quite conservative when it comes to gowns. They’re very practical for me, thrown on early in the morning to get up with one of my three daughters. They can still be luxurious, and beautifully m...

The appeal of a silk dressing gown – at New...

As I wrote earlier this year , I’m usually quite conservative when it comes to gowns. They’re very practical for me, thrown on early in the morning to get up with one of my three daughters.  They can still be luxur...

July 25th 2022

What I pack when I travel – on holiday

July 22nd 2022

  A few years ago, I wrote a piece detailing what I packed when I travelled – focused on Naples in wam weather, but with application to colder weather too. However this was a ‘work’ trip for me. One where I was expecte...

What I pack when I travel – on holiday

  A few years ago, I wrote a piece detailing what I packed when I travelled – focused on Naples in wam weather, but with application to colder weather too.  However this was a ‘work’ trip for me. One wher...

July 22nd 2022

Hunter, Desii, Tartan: Florence’s surprisin...

July 18th 2022

Florence is a surprisingly good city for shopping, quite apart from any menswear shows that happen to be going on. It’s always been a hub for craft, and even in the city centre you’ll often walk past a little workshop with someone resto...

Hunter, Desii, Tartan: Florence’s surprisin...

Florence is a surprisingly good city for shopping, quite apart from any menswear shows that happen to be going on.  It’s always been a hub for craft, and even in the city centre you’ll often walk past a little work...

July 18th 2022

How to avoid getting burnt out

June 13th 2022

It’s very easy to feel burnt out in fashion, and in menswear too. So much ‘new’ is thrown at you, all the time, that you get used to the stimulation. If at some point it stops hitting home, stops being refreshing and exciting, the...

How to avoid getting burnt out

It’s very easy to feel burnt out in fashion, and in menswear too. So much ‘new’ is thrown at you, all the time, that you get used to the stimulation.  If at some point it stops hitting home, stops being refreshin...

June 13th 2022

Thoughts on my tattoo, three years later

June 8th 2022

Back in 2019 I had my first tattoo, and wrote a long and very personal article about it. As predicted it drew some very strong responses, but the curious, engaged PS reader came through - the knee jerks were a minority compared to the intrigued and...

Thoughts on my tattoo, three years later

Back in 2019 I had my first tattoo, and wrote a long and very personal article about it.  As predicted it drew some very strong responses, but the curious, engaged PS reader came through - the knee jerks were a minorit...

June 8th 2022

What shoes should I wear with brown trousers?

May 23rd 2022

This might seem like a fairly simple question, but it comes up so often in comments that I think it’s worth answering in full here, and then directing anyone in the future to this post. The reason people ask about shoes with brown trousers, o...

What shoes should I wear with brown trousers?

This might seem like a fairly simple question, but it comes up so often in comments that I think it’s worth answering in full here, and then directing anyone in the future to this post.  The reason people ask about s...

May 23rd 2022

The English Country House Look

May 6th 2022

I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of use, of life. They counter an...

The English Country House Look

I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of use...

May 6th 2022

Hob-nail boots, pince-nez and Rubato denim –...

April 21st 2022

*Note: Contra to my advice here, I ended up switching to size 32 Rubato jeans (my regular size) and that was the right choice. They felt a little right to begin with, but gave a little bit and are now perfect* The pop-up opening party was lovely las...

Hob-nail boots, pince-nez and Rubato denim –...

*Note: Contra to my advice here, I ended up switching to size 32 Rubato jeans (my regular size) and that was the right choice. They felt a little right to begin with, but gave a little bit and are now perfect* The pop-u...

April 21st 2022

Buy fewer clothes

February 18th 2022

Part of the point of this website has always been to encourage men to buy quality clothing in long-lasting styles. The point is to be better dressed, but also to have clothes last longer and look better as they do so. To that end we make quality a ...

Buy fewer clothes

Part of the point of this website has always been to encourage men to buy quality clothing in long-lasting styles. The point is to be better dressed, but also to have clothes last longer and look better as they do so. ...

February 18th 2022

An investment dressing gown, made-to-order by Budd

February 4th 2022

Last winter, I spent a good few weeks looking for a dressing gown that would be worth investing in - something luxurious, to last many years but also enjoy at every stage. My existing gown was a towelling model from Anderson & Sheppard, whi...

An investment dressing gown, made-to-order by Budd

Last winter, I spent a good few weeks looking for a dressing gown that would be worth investing in - something luxurious, to last many years but also enjoy at every stage.  My existing gown was a towelling model from A...

February 4th 2022

Edward Sexton overcoat: How great things age

January 26th 2022

  A reader commented recently that if you don’t feel comfortable in a piece of clothing, it’s clearly not for you and you should move on. While I agree that feeling comfortable in your clothes is important to looking good &#...

Edward Sexton overcoat: How great things age

  A reader commented recently that if you don’t feel comfortable in a piece of clothing, it’s clearly not for you and you should move on.  While I agree that feeling comfortable in your clothes is important to ...

January 26th 2022

PS Awards 2022: What are your favourite clothes, ...

January 12th 2022

This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month. This year I thought we’d do things a bit diffe...

PS Awards 2022: What are your favourite clothes, ...

This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month.  This year I thought w...

January 12th 2022

The colour fallacy

December 27th 2021

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of travel. Everything was familiar...

The colour fallacy

By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of tr...

December 27th 2021

How I wear a black leather jacket

December 3rd 2021

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to look like I wa...

How I wear a black leather jacket

I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year.  If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to...

December 3rd 2021

The Sale Shop: Permanent Style, Marrkt and J.Gird...

November 28th 2021

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be s...

The Sale Shop: Permanent Style, Marrkt and J.Gird...

Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrk...

November 28th 2021

How my jacket style has changed

November 12th 2021

In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , using my Chittleborough &...

How my jacket style has changed

In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , usi...

November 12th 2021

The best things from the pop-up: Bryceland’s, Col...

October 29th 2021

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or trie...

The best things from the pop-up: Bryceland’s, Col...

This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them.  Before the party kicked off, I made sure to try on all of the Bryceland’s products ...

October 29th 2021

Updates: Pop-up from this Thursday afternoon

October 24th 2021

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All welcome Opening times have been ...

Updates: Pop-up from this Thursday afternoon

Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All we...

October 24th 2021

The pop-up is back! With Bryceland’s and more

October 8th 2021

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some readers might have already se...

The pop-up is back! With Bryceland’s and more

*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some...

October 8th 2021

A hoarder reformed: Downsizing my wardrobe

October 1st 2021

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons, one of the obstacles is pari...

A hoarder reformed: Downsizing my wardrobe

By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons...

October 1st 2021