Category: Uncategorized

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much j...

I’m not from China or Hong Kong. Although I’ve visited more than a dozen times, I can’t say I know it well. It was therefore a particular pleasure to host this edition of the Symposium in Hong Kong, and hear the e...

  Best shop in the US: The Armoury Runner-up: Sid Mashburn   Some of the Permanent Style awards this year were close. The award for best US store was not: The Armoury romped home. To a certain extent, that’s...

Continuing our attempts to bring the Symposium format to more people around the world, we will be coming to Hong Kong at the end of next month - on March 26th. We plan to discuss the role of China in modern consumption ...

Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were th...

The opening party for our pop-up shop on Savile Row is  next Wednesday, February 20th. All are welcome. Please do come along and support us and all the brands: in week 1 Optimo, Prologue and Joshua Ellis, and in week 2...

In recent years, it's been lovely to see consistent popularity of Permanent Style's independent, long-form content. Despite new media and the volume of images, re-posting of images, and algorithms that pretend to be peo...

This is a fully updated version of our post from January on the bespoke tailors in and around New York. The contributions of readers were extremely helpful, particularly those that had used tailors personally, as this i...

In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Antholo...

In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t have mu...

What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus t...

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will b...

Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill ba...

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to hear what ...

There are many problems with consumerism and how it affects our planet, and society. They include mass-farming of animals, and I entirely understand people who turn vegan in response. They include pollution of the ocean...

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in ...

When Eduardo de Simone and I met at his factory last year, we spent a long time talking about the advantages and disadvantages of bespoke and made-to-measure (MTM) tailoring. As a result of them, Eduardo proposed an exp...

This is the second post we've done highlighting our favourite cloths from new seasonal bunches. The first, on Spring/Summer 2018, is here. Unfortunately the bunches come in late in the season, but there's still probably...

A few months ago I quit my job as a financial journalist to run Permanent Style full time. It was a big moment personally, but not one that I thought to talk about publicly - as I had no intention of it affecting what P...

Last week a reader stopped me on the street. He asked me why a certain tailor, who will remain nameless, hadn’t yet returned to London for his next fitting – and wasn’t answering emails. I understand why he asked ...

After 10 years, 2000 posts and 40,000 comments, there is a lot of content on Permanent Style. But readers tell me it can be daunting for a first-time visitor. So over the next few months I will be collecting together so...

Lovely as our Friday Polos are, they're not really built for Summer. The classic Friday Polo uses a luxurious piqué cotton from Caccioppoli which, while noticeably nicer than other polo cottons, is relatively thick and...

The pop-up store opened last night at Fortnum & Mason, and several readers headed for the new batch of Everyday Denim fabric, which was nice to see. The one I have in it (pictured) remains my absolute favourite shir...

The opening party for our pop-up shop in Fortnum & Mason is next Thursday, July 19th. All welcome. Please do come along and support us and all the brands that are being featured this time: Kirk Originals, Simpson Lo...

I'm proud to say that our next pop-up shop will be in Fortnum & Mason department store, over 10 days from July 20th-29th. Having been on Savile Row the past two occasions, it's great to be moving into a big departme...