Pop-up shops for 2024 – in London and New York

February 28th 2024

I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well ...

Pop-up shops for 2024 – in London and New York

Match in comments:
The long-sleeved ones? No I haven't I'm afraid...

February 28th 2024

Spring/Summer 24 on the Permanent Style shop

February 23rd 2024

Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Wi...

Spring/Summer 24 on the Permanent Style shop

Match in comments:
Dear Simon, Thank you for the update! For quite some time I have been thinking about purchasing something from the PS store. If you had to pick one item, the most versatile one, which item would you purchase from the PS ...

February 23rd 2024

How was Dry January for you?

February 2nd 2024

I didn't buy any clothes this month. That wouldn't be a hardship for most people and it wasn't much of a hardship for me, but I was surprised how much it changed my perspective. On the day after publishing our article announcing our Dry January pr...

How was Dry January for you?

Match in comments:
Amazing, lovely to hear Andrew...

February 2nd 2024

Journal article on my children

January 22nd 2024

I wrote a little piece for the Rubato journal this weekend, about how good my children's instinct is for clothing. They nearly always give a good steer, I think because they're both very observant and know me very well. You can read it here. The coa...

Journal article on my children

Match in comments:
My 9 .year old son has been saying for years "can I have that when I am older?" almost on a weekly basis. It could be something that was outwardly cool in his eyes (that may have made me look younger) or something that i...

January 22nd 2024

Announcing: Dry January 

January 1st 2024

Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. ...

Announcing: Dry January 

Match in comments:
I would imagine for many, myself included, that the percentage number of items that we actually wear regularly (say at least 2-3 times a month) is well below 50%. Personally, I have been quite ruthless over the last two ...

January 1st 2024

Lost in translation: What menswear phrases really...

December 27th 2023

By Manish Puri Powering up one’s menswear game isn’t merely about honing the perfect silhouette or mastering colour combinations. It also means becoming fluent in a whole new language. That will, of course, initially mean becoming famil...

Lost in translation: What menswear phrases really...

Match in comments:
Outstanding! Your comments resonate across many contexts. In a different scenario, they call to mind my recent experience flying back business class from Auckland to Perth, Western Australia on Air New Zealand. I was wea...

December 27th 2023

Where to buy a RTW double-breasted navy overcoat

December 20th 2023

By Manish Puri Some years back, I was having a drink with my partner, Gemma, and a friend, Nathan, who shared my interest in clothes. Over a few pints and packets of bacon fries we delved deep into matters political and philosophical, before turning...

Where to buy a RTW double-breasted navy overcoat

Match in comments:
Many thanks!...

December 20th 2023

The future of Savile Row, with Anda Rowland: Video

December 11th 2023

This talk a couple of weeks ago with Anda Rowland was flagged as a discussion of the future of Savile Row. And while we did talk about that – including how to get more new tailors into the area – the most interesting area was probably ho...

The future of Savile Row, with Anda Rowland: Video

Match in comments:
Great interview, had time to watch it properly now. Lots of interesting history and also positivity, A&S is in safe hands....

December 11th 2023

The craft and range of Begg blankets 

December 4th 2023

Textiles is a very complimentary area to the tailoring we cover on PS, given the time readers spend poring over swatches and discussing weaves. But, the most readily consumable version of this is blankets, which we haven’t covered much. Given...

The craft and range of Begg blankets 

Match in comments:
as far as I gather, Hermes is produced by Johnston of Elgin....

December 4th 2023

Stolen valour: Issues with wearing military clothing

November 8th 2023

There is a concept American readers will be most familiar with, and which often surrounds vintage and reproduction military clothing, known as ‘stolen valour’. It describes how wearing military clothing as a civilian, and particularly m...

Stolen valour: Issues with wearing military clothing

Match in comments:
I completely understand where you and the others come from and you all have vaild points. Now I was 11b and signed up near the end of the persian gulf 27-10-93. In some requards I have been told by some friends who have ...

November 8th 2023

Berlin: A menswear shopping guide

November 6th 2023

By J Patrick Truhn, with contributions from Maximillian Mogg and The Heritage Post. ‘Berlin’ and ‘sartorial’ are not words one is accustomed to seeing in the same sentence. This “poor, but sexy” (to quote a previ...

Berlin: A menswear shopping guide

Match in comments:
From mid-February on Maßatelier Fasan will be located in Konstanzer Str. 3...

November 6th 2023

Come to our last talk of the year, with Anda Rowland

October 30th 2023

Our next talk at Mortimer House will be in a couple of weeks, on Friday November 17th. And this time we're interviewing Anda Rowland of Anderson & Sheppard on what the future holds for Savile Row. Anda has been involved in the Row since 2005...

Come to our last talk of the year, with Anda Rowland

Match in comments:
Thanks, we'll fix that on the page. No there are no plans to discontinue it, though obviously the colours might change....

October 30th 2023

Dressed-up New Yorkers: The view from the pop-up

October 27th 2023

Our New York pop-up (now in its second year) brings in an interesting range of people - more, perhaps, than London. There’s Guy, who came last time too, an old-school New Yorker in bespoke, red socks and Warren Edwards loafers; Duncan, the kn...

Dressed-up New Yorkers: The view from the pop-up

Match in comments:
Seconded!...

October 27th 2023

Is there still such a thing as an ‘investment pie...

October 9th 2023

This is one of the many great questions people submitted in response to the ‘ You are the interviewer ’ post a couple of weeks ago. In fact, it brought together a few of the questions, as many of the good ones do. It’s an extension...

Is there still such a thing as an ‘investment pie...

Match in comments:
I don't think the last point is that relevant Shem, as the vast majority of people that buy and wear clothes like this are not super rich and don't get them for free. I think it's more a question of buying the best you c...

October 9th 2023

The London pop-up, Autumn 2023

October 2nd 2023

We are, for better or worse, an itinerant retailer. The London PS pop-up is about to enter its 10th iteration, just after holding a second one in New York, but the format and location are changing. This time we're back to just us, just PS products, ...

The London pop-up, Autumn 2023

Match in comments:
Hey Andy, I wonder whether your friend's has darkened a little with time. There will be slight differences between batches, but only very slight. When we were trying on the donegals this year on people in the shop, they ...

October 2nd 2023

Mr Vintage Fayre: Bringing vintage menswear toget...

September 29th 2023

This past Sunday was the second installment of ‘ Mr Vintage Fayre’, a new vintage-shopping event in London. The first one was back in April, and was by all accounts a success (I couldn’t attend unfortunately, weekends being always ...

Mr Vintage Fayre: Bringing vintage menswear toget...

Match in comments:
Worne London perhaps? They only do pop-ups though...

September 29th 2023

Introducing: The New Friday Polo

September 22nd 2023

The Friday Polo was one of the first proper products we ever developed on Permanent Style and has gone through several iterations - spread collar, button-down, lightweight and heavy, short sleeve and long. But in the eight years since it launched, ...

Introducing: The New Friday Polo

Match in comments:
I see, sorry that was hard to make out from the image. I'd stick with a regular collar myself...

September 22nd 2023

We’re coming back to New York (and bringing...

September 15th 2023

The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street, with J Mueser kindly letting...

We’re coming back to New York (and bringing...

Match in comments:
Thank you Robert, it was lovely seeing you too...

September 15th 2023

Should you buy a copy? What’s the harm?

September 13th 2023

A few weeks ago, a reader asked my opinion on a pair of suede boots that were clearly a copy of the popular Open Walk from Loro Piana . That soft, unlaced chukka has become so widespread in a few short years that some don’t even recognise them...

Should you buy a copy? What’s the harm?

Match in comments:
Well I'd argue there's another point on top of this one to make. Quality. Recently, my wife needed a pair of new shoes. She previously had both a pair of Clark's, and a pair of "More expansive brand" (to respect anonymit...

September 13th 2023

You are the interviewer 2

September 11th 2023

Six years ago, we ran a really nice exercise on PS where readers became the interviewers, sending in questions they'd always wanted to ask. It sprung from a comment that at least one reader hadn't been very impressed with a recent interview with me....

You are the interviewer 2

Match in comments:
Thank you for your help!...

September 11th 2023

Los Angeles: A city shopping guide

September 4th 2023

  By Lucas Nicholson I recently visited Los Angeles for the first time, and spent a very enjoyable week being proved wrong. Admittedly my hopes hadn’t been high for menswear in the city, but what I witnessed was wide appreciation of ...

Los Angeles: A city shopping guide

Match in comments:
I’ll be in LA next month and looking forward to visiting some of these shops. (I lived there decades ago so this is all new, especially the downtown scene.) Visvim looks like a fun space, but at $780 for a t-shirt ($85...

September 4th 2023

The PS talks are back – with Luke Walker of...

August 28th 2023

A new season of talks is starting this Autumn, following the same format as the four we held last year - with Ethan Newton, Tony Sylvester, Jamie Ferguson and Rubato. The evenings at Mortimer House were immensely enjoyable, with around 50 readers ga...

The PS talks are back – with Luke Walker of...

Match in comments:
Hi, Yes it did, and yes there will be. Should be a week or two. No, LEJ was never part of this pop-up. They used the space back in the Spring, but we don't have that space any more so this Autumn we're just on our own fo...

August 28th 2023

Autumn/Winter 2023 on the PS Shop

August 21st 2023

As has now become routine, here is a view into what’s arriving in the PS Shop during the rest of the year. There are some new products and restocks of favourites, for any that have missed them thus far. We try to give an accurate month for la...

Autumn/Winter 2023 on the PS Shop

Match in comments:
Hi - yes, there will be one in February. Any questions, let us know then. Cheers...

August 21st 2023

Tracksmith running clothing: Review

August 2nd 2023

Tracksmith, the running brand, recently interviewed me and a bunch of others for their magazine. The photos here are from that piece, and if you’d like you can read it here . It was nice having the excuse to reflect on what running has meant t...

Tracksmith running clothing: Review

Match in comments:
Thanks for the considered response, Simon. I almost like the Margielas but find them a little too "much". I'll keep looking.....

August 2nd 2023

Memories of Edward Sexton 

July 28th 2023

Edward Sexton, the English bespoke tailor, sadly passed away this week. We were, as many readers will know, supposed to be holding a talk with Edward this past Spring, but his health has been poor for a while and that was postponed. In preparation ...

Memories of Edward Sexton 

Match in comments:
Beautifully expressed Nisha. As a great admirer of such skills I can also feel the loss of one of its finest contemporary exponents. May the tradition live on with his team. R I P...

July 28th 2023