Dinner with Yasuto Kamoshita
Note: The images shown are mostly from Kamoshita’s house in Tokyo, where we sent a photographer, to illustrate his style and wardrobe. The interview took place on a separate occasion, in Milan. When we arrived, Kamoshita-san and Hasegawa-san w...
Dinner with Yasuto Kamoshita
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It amazes me how influencers accumulate 30 plus pair of shoes and act "normal" as they discuss their collections on Utube....
The fascination of buying second hand (and how to...
The author in two of his favourite second-hand purchases, detailed below By Erik Ostling. Since most of my wardrobe is second hand, Simon recently asked if I wanted to write something about used clothing and buying vintage. I smiled when he asked be...
The fascination of buying second hand (and how to...
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Wow, genuinely my favourite article on PS thus far! As a lover of vintage, I appreciate everything you’ve said here and your ideas and experiences. Funnily enough having grown up around the area you mentioned in London...
LA menswear: People and clothes, in that order
The view from the Chateau Los Angeles isn’t necessarily the first place you think of when it comes to menswear. There are a handful of good shops - Mohawk, Ghiaia, Denim Doctors - but it probably wouldn’t feature in a top list of destina...
LA menswear: People and clothes, in that order
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Yes indeed, but denim JEANS were first made in the USA by tailor Davies (Northern California I think) who then collaborated with retailer Levis. And it is likely due to Eans that the fabric has survived and kept its popu...
Stoffa is my favourite designer
“Special things often need explanation. Because they’re special, they’re unusual, and so not familiar. Whether through writing or imagery or trying, they need that little bit of explanation.” I recently reconnected with the g...
Stoffa is my favourite designer
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It’s their sweatshirt, sweatpants, etc. I wear pretty much everything else for work...
The CVO shoe: Part one, a brief history
In a two-part series beginning today, Tony readies himself (and us) for summer with a look at the enduring style of the CVO shoe. In part two he will give an overview of his favourite contemporary models; today he looks at the history, pinpointing w...
The CVO shoe: Part one, a brief history
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Thank you, Simon....
A coda on clothing etiquette, from Bruce
During discussions for our recent article on clothing etiquette, I spent some time talking to my good, old friend Bruce Boyer. (Not that either of us are old, but rather that I have known him for a good few years.) Bruce, as expected, was both eloqu...
A coda on clothing etiquette, from Bruce
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Bruce’s views, while I respect them, are a reflection of his longevity and I think his style is borderline frumpy now and it has leaked into some elements of PS’s content as well. Just sayin’....
Thoughts on A Presse (and fashion silhouettes)
I’ve found the recent growth of popularity in Japanese brand A Presse quite interesting. Because while there are lots of things I like and admire about the brand, it feels like it’s often misrepresented. A Presse is sometimes described a...
Thoughts on A Presse (and fashion silhouettes)
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I’m 6’3” 225 lbs and the A.Presse experience has been an experiment for me. Unlike The Real McCoys, who perpetually insist on sleeve lengths that accommodate an elf, A.Presse does have longer sleeves but the body l...
Introducing: The Boat Shoe with August Special
The shoe will be available to try on in all sizes at the London pop-up, starting tomorrow. All details on that here . A couple of years ago, in an article about the appeal of Riviera style in the summer, we wrote about the need for a soft but elega...
Introducing: The Boat Shoe with August Special
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Thanks Shem, yes we may look at that next year...
Permanent Style magazine Spring/Summer ‘26 is live!
The third issue of Permanent Style magazine is now live, and is available on the Permanent Style shop as well as at the retailers listed at the bottom of this article. The thing I’m most pleased with in this issue is the way the magazine has ...
Permanent Style magazine Spring/Summer ‘26 is live!
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Huh, never even realised that!...
MTO open for donegals, liner and cashmere knits
The seasonal made-to-order (MTO) offer that we do every spring - for delivery in early autumn - is now open and will close on April 26th, after the PS Pop-Up . The big new things this year are a quilted liner for the donegal coats, a small number o...
MTO open for donegals, liner and cashmere knits
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Hi, Bao here from the Support Team. That was indeed a mistake on our part and it's now available for purchase. Knock yourself out!...
Ben’s (41) favourite online vintage stores
By Ben Chamberlain (above, centre). When it comes to shopping for vintage, it’s hard to beat the in-person experience. The place, the smell, the hunt, that surprise item that grabs your attention - all this builds into the charm and enigma of ...
Ben’s (41) favourite online vintage stores
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Absolutely Simon, though I think you answered it already. At the time this was being put together I think S&S was going through a lot of change for the positive. New shopfront and the new website there wasn’t as mu...
Introducing: The Reader’s Area
For the past few months we’ve been working on a new section of the website that makes a few things easier for readers, and introduces some functionality that people have asked for in the past. This new ‘Reader’s Area’ allows...
Introducing: The Reader’s Area
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Thank you Aaron...
Ralph Lauren styling – and the price of time
The private, top floor of Bond St A couple of weeks ago I was asked by Ralph Lauren to do some styling work in London. During an evening for high-net-worth individuals in the Bond Street store, I presented a short talk about separates, materials and...
Ralph Lauren styling – and the price of time
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Hey Chris, They're not based in NY unfortunately, London or LA. I'll have a think if there's anyone else we'd recommend though...
Savile Row back in the day: Bob Bigg part 2
In the first installment of this series , coatmaker Bob Bigg told us what Savile Row was like in the 60s, 70s and 80s, when he was working there. The big houses weren’t the same necessarily, and it wasn’t all high end. But Sean Connery a...
Savile Row back in the day: Bob Bigg part 2
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Just so good; really enjoyed this piece....
Spring/Summer 26 on the Permanent Style shop
Hello lovely readers, Here’s our usual update on what’s coming into the PS Shop over the next few months. There are some rather exciting new launches, but we’re deliberately keeping details to what’s listed here, so please re...
Spring/Summer 26 on the Permanent Style shop
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No you didn't Nick. We actually just set up a page on the shop site to keep people up to date on this - see here. It's in footer, may be worth bookmarking...
Savile Row back in the day: Bob Bigg Part 1
Bob Bigg has been a coatmaker all his life, on or around Savile Row. He started an apprenticeship at 16, and over 60 years later is still working, overseeing and training. He worked with many tailors in those years, including the famous Harry Helman...
Savile Row back in the day: Bob Bigg Part 1
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Interesting interview; had no idea Tiny Rowland owned Anderson & Sheppard. I think the Great Financial Crisis was the death knell for many small tailors who made just-okay quality products. Those who could pivot to h...
Dress codes: The meaningful tailoring of Tinker T...
By Robbie Collin. It’s a formative stage in every man's sartorial journey: when the height of good taste means trying to dress like a spy from a film. There’s James Bond of course – and goodness knows there’s enough advice ou...
Dress codes: The meaningful tailoring of Tinker T...
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love these outfits. great movie....
Showroom trunk shows, Spring 2026 (plus the chang...
It’s the season again for travellers to come to town. From mid-March to mid-May, brands and tailors and shirtmakers will be in London, particularly if they’re the kind that come 2-3 times a year. A few of those will be in our showroom, ...
Showroom trunk shows, Spring 2026 (plus the chang...
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Thank you, I'm sure the team will be reading this as well, so useful for them...
Finding the soul of Florentine tailoring
Model wearing suit by Giuseppe Seminara By Max Papier. In part one of this series, I wrote about finding my fit among Italy’s tailoring traditions. What has stayed with me about Florentine tailoring, however, is not just how the pieces look or...
Finding the soul of Florentine tailoring
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Wonderful Martina, thank you!...
Four things I learned from the 2026 PS awards
The Permanent Style awards are always a fascinating snapshot of where readers are at, whether it’s the new brands they’re into, where they get inspiration, or just which sweater they wear every day. Some of the results can be added up, ...
Four things I learned from the 2026 PS awards
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As far as I am concerned, I ended up getting a Ten C fishtail parka in dark navy instread because I wanted something a bit more practical for when it actually rains (but the slightly shorter length is still a plus for go...
Hong Kong tailoring; Sartorial Asia; WW Chan fitting
Hong Kong has a particular energy, especially around Central, that seems to come from a combination of old, narrow streets and modern, ever-changing high-rise. It's a merchant town, on the corner of the sea, and trading towns reward bustle. This co...
Hong Kong tailoring; Sartorial Asia; WW Chan fitting
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Hi Leonardo, I just checked the pit-to-pit on one of mine and it's 54cm. However, you really should go off what feels most comfortable to you and your style. Use that as the main guide...
Finest Crewneck restocked, including new black
The PS Finest Crewneck has been restocked today, in the existing colours of navy and grey plus a new (as requested by readers) black. The crewneck has been a consistent part of my wardrobe ever since we launched it, eight years ago. Made in the fin...
Finest Crewneck restocked, including new black
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Should be a couple of weeks, they're arriving soon...
Daniel Hanson: The British dressing-gown manufact...
Daniel Hanson is a small but significant, British producer of the highest-quality menswear. They fit right into the PS wheelhouse, so to be honest I’m surprised we’ve never covered them. Hanson make dressing gowns in Nottingham and have...
Daniel Hanson: The British dressing-gown manufact...
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I met Daniel a few times - he was I think good friends and worshipped with my in-laws (who live in Nottingham). Daniel very kindly made ties and silk handkerchiefs for my wedding - I have fond memories of going to his wo...
How great things don’t age: Cashmere shawl ...
Most of the time with stories in this series , we’ve celebrated how quality clothing becomes more beautiful with age - unlike the cheap product we see everywhere around us. It always feels like a story worth telling, one few adverts shout abou...
How great things don’t age: Cashmere shawl ...
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Those kinds of knits are hard to do well - the weight has to be right, as too light and it looks flimsy, too heavy and being a knit it loses shape. Also needs a good collar to not look too slouchy. It's one I'd have to t...
A guide to gloves: Quality, value, brands
Last week we talked about assembling a small, versatile collection of gloves - in terms of colours, materials and details like linings. That piece can be found here , and should be read very much in combination with this one. Today, we’re goin...
A guide to gloves: Quality, value, brands
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I am in Chicago where the winters get cold. I bought some gloves from Fort Belvedere. I have the touchscreen gloves and a pair of fur lined peccary gloves. They are superb, and come in many different colors....
