The Japanese Bespoke Symposium, Tokyo

May 29th 2019

I was more nervous than usual at this, our first Symposium in Japan. Partly I think it was because of the speakers: sitting alongside Kamoshita-san (above) is intimidating for anyone. But mostly it was cultural. I was very conscious of being the onl...

The Japanese Bespoke Symposium, Tokyo

I was more nervous than usual at this, our first Symposium in Japan. Partly I think it was because of the speakers: sitting alongside Kamoshita-san (above) is intimidating for anyone. But mostly it was cultural. I was v...

May 29th 2019

Fur clothing: Ethics and sustainability

May 24th 2019

We recently published an article looking in depth at the sustainability of luxury, bespoke menswear, which seemed to go down well. So here is the second part of that interview, with American writer Alden Wicker. In it we specifically focus on fur, w...

Fur clothing: Ethics and sustainability

We recently published an article looking in depth at the sustainability of luxury, bespoke menswear, which seemed to go down well. So here is the second part of that interview, with American writer Alden Wicker. In it w...

May 24th 2019

PS shirts available to try in Prologue, Stefano Bem...

May 21st 2019

Despite the inquiries readers often make during the pop-up, we have no plans to open a permanent shop. However, we have started working with a few friends around the world to make it easier to try on the various shirts and polo shirts. Last year, St...

PS shirts available to try in Prologue, Stefano Bem...

Despite the inquiries readers often make during the pop-up, we have no plans to open a permanent shop. However, we have started working with a few friends around the world to make it easier to try on the various shirts ...

May 21st 2019

Kathryn Sargent chalk-stripe suit: Style Breakdown

May 10th 2019

Kathryn Sargent, perhaps unexpectedly, is one of the most structured and square-shouldered of the suit styles in this series. The make is most similar to Huntsman, which we featured here as a hunting jacket in their house tweed, while Chittleboroug...

Kathryn Sargent chalk-stripe suit: Style Breakdown

  Kathryn Sargent, perhaps unexpectedly, is one of the most structured and square-shouldered of the suit styles in this series. The make is most similar to Huntsman, which we featured here as a hunting jacket in their h...

May 10th 2019

How sustainable is luxury, bespoke clothing?

May 8th 2019

Sustainability might be a hot topic at the moment, but it’s one I’ve always felt has particular relevance for the Permanent Style audience. As consumers, we care more than average about clothes. We know and we care about quality. We deli...

How sustainable is luxury, bespoke clothing?

Sustainability might be a hot topic at the moment, but it’s one I’ve always felt has particular relevance for the Permanent Style audience. As consumers, we care more than average about clothes. We know and we care ...

May 8th 2019

The future of media and fashion: Handcut Radio inte...

May 3rd 2019

This was a very good talk. I don't mean to sound surprised - I wasn't - but it's worth stating plainly how good this podcast interview with Aleks Cvetkovic was. It was fun - we laughed and said 'exactly!' a lot. But it was also substantive. Not too ...

The future of media and fashion: Handcut Radio inte...

This was a very good talk. I don't mean to sound surprised - I wasn't - but it's worth stating plainly how good this podcast interview with Aleks Cvetkovic was. It was fun - we laughed and said 'exactly!' a lot. But it ...

May 3rd 2019

Come to the Japanese Bespoke Symposium – in T...

May 2nd 2019

For all readers in Japan - or who happen to be travelling there next month - you are cordially invited to our first Symposium event in the country. The talk will take place on Wednesday, May 22nd in the Quartz Gallery, Shibuya, and will discuss the ...

Come to the Japanese Bespoke Symposium – in T...

For all readers in Japan - or who happen to be travelling there next month - you are cordially invited to our first Symposium event in the country. The talk will take place on Wednesday, May 22nd in the Quartz Gallery, ...

May 2nd 2019

Working with craft companies – a talk with Do...

April 30th 2019

This talk is next week, so do RSVP if you want to come along. It will be in the same vein as the Sartoria Ciardi one we did this year, but here with Douglas, Gianluca and I talking about our different backgrounds, how we came to be involved with cra...

Working with craft companies – a talk with Do...

This talk is next week, so do RSVP if you want to come along. It will be in the same vein as the Sartoria Ciardi one we did this year, but here with Douglas, Gianluca and I talking about our different backgrounds, how w...

April 30th 2019

My new favourite underwear: Hamilton & Hare ly...

April 15th 2019

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much just Zimmerli underwear...

My new favourite underwear: Hamilton & Hare ly...

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much j...

Socks and underwear - April 15th 2019

Menswear craft in China and Hong Kong: Symposium video

April 10th 2019

I’m not from China or Hong Kong. Although I’ve visited more than a dozen times, I can’t say I know it well. It was therefore a particular pleasure to host this edition of the Symposium in Hong Kong, and hear the experiences, views ...

Menswear craft in China and Hong Kong: Symposium video

I’m not from China or Hong Kong. Although I’ve visited more than a dozen times, I can’t say I know it well. It was therefore a particular pleasure to host this edition of the Symposium in Hong Kong, and hear the e...

April 10th 2019

Best US shop 2019: The Armoury (or, how to break th...

February 27th 2019

  Best shop in the US: The Armoury Runner-up: Sid Mashburn   Some of the Permanent Style awards this year were close. The award for best US store was not: The Armoury romped home. To a certain extent, that’s not surprising. I...

Best US shop 2019: The Armoury (or, how to break th...

  Best shop in the US: The Armoury Runner-up: Sid Mashburn   Some of the Permanent Style awards this year were close. The award for best US store was not: The Armoury romped home. To a certain extent, that’s...

February 27th 2019

Our first Hong Kong Symposium – please RSVP

February 22nd 2019

Continuing our attempts to bring the Symposium format to more people around the world, we will be coming to Hong Kong at the end of next month - on March 26th. We plan to discuss the role of China in modern consumption and luxury, which should be re...

Our first Hong Kong Symposium – please RSVP

Continuing our attempts to bring the Symposium format to more people around the world, we will be coming to Hong Kong at the end of next month - on March 26th. We plan to discuss the role of China in modern consumption ...

February 22nd 2019

The pop-up, the goods, and the opening party

February 21st 2019

Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were the words he used. I...

The pop-up, the goods, and the opening party

Personally, the best part of yesterday’s opening party was about half an hour before, when Graham of Optimo hats (below) told me how well the first two days had gone for him. ‘Really exceeded expectations’ were th...

February 21st 2019

Pop-up number 4! Come to the opening party…

February 12th 2019

The opening party for our pop-up shop on Savile Row is next Wednesday, February 20th. All are welcome. Please do come along and support us and all the brands: in week 1 Optimo, Prologue and Joshua Ellis, and in week 2 Bryceland's, Adret and The Ant...

Pop-up number 4! Come to the opening party…

The opening party for our pop-up shop on Savile Row is  next Wednesday, February 20th. All are welcome. Please do come along and support us and all the brands: in week 1 Optimo, Prologue and Joshua Ellis, and in week 2...

February 12th 2019

One million readers on Permanent Style

February 5th 2019

In recent years, it's been lovely to see consistent popularity of Permanent Style's independent, long-form content. Despite new media and the volume of images, re-posting of images, and algorithms that pretend to be people re-posting images, interes...

One million readers on Permanent Style

In recent years, it's been lovely to see consistent popularity of Permanent Style's independent, long-form content. Despite new media and the volume of images, re-posting of images, and algorithms that pretend to be peo...

February 5th 2019

New York bespoke tailors – Updated

January 29th 2019

This is a fully updated version of our post from January on the bespoke tailors in and around New York. The contributions of readers were extremely helpful, particularly those that had used tailors personally, as this is an area with a lot of misinf...

New York bespoke tailors – Updated

This is a fully updated version of our post from January on the bespoke tailors in and around New York. The contributions of readers were extremely helpful, particularly those that had used tailors personally, as this i...

January 29th 2019

New pop-up brands announced: Adret, Prologue, Antho...

January 22nd 2019

In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Anthology and Adret will be featured ...

New pop-up brands announced: Adret, Prologue, Antho...

In the past week we have confirmed three new brands for the pop-up shop on Savile Row: Adret, Prologue and The Anthology. Hong Kong tailor and shop Prologue will be there in week 1 (February 19 to 23), while The Antholo...

January 22nd 2019

Two reader stories: Starting and building a wardrobe

January 21st 2019

  In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t have much capac...

Two reader stories: Starting and building a wardrobe

  In recent years I’ve done an increasing amount of personal consultancy, meeting readers in person to answer their questions rather than just here on the website. I don’t really advertise it because I don’t h...

January 21st 2019

The Permanent Style Awards 2019

January 14th 2019

What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus the artisan of the year award w...

The Permanent Style Awards 2019

What's your favourite retail store in the US? Who produced the most inspiring lookbook of 2019? And who was the best-dressed on Instagram last year? These are the categories in this year's Permanent Style Awards. Plus t...

January 14th 2019

New pop-up shop – with Bryceland’s, Opt...

January 7th 2019

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be featuring largely new brands...

New pop-up shop – with Bryceland’s, Opt...

I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will b...

January 7th 2019

Merry Christmas everyone

December 25th 2018

Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill bag, Begg scarf, Baudoin &am...

Merry Christmas everyone

Merry Christmas everybody. Here's hoping you're wrapped up in the warmth of family and friends. And not spending all day on Instagram. Normal service resumes on Friday. Photo: Christmassy colours, courtesy of Dunhill ba...

December 25th 2018

What’s been your favourite post?

December 19th 2018

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to hear what your favourite is too...

What’s been your favourite post?

As Permanent Style is now 11 years old (that past year went quickly…) I thought it would be nice to consider what my favourite 11 posts from that little-more-than-a-decade. And I’d be really interested to hear what ...

December 19th 2018

I hate Christmas jumpers

December 7th 2018

There are many problems with consumerism and how it affects our planet, and society. They include mass-farming of animals, and I entirely understand people who turn vegan in response. They include pollution of the oceans, and I understand those that...

I hate Christmas jumpers

There are many problems with consumerism and how it affects our planet, and society. They include mass-farming of animals, and I entirely understand people who turn vegan in response. They include pollution of the ocean...

December 7th 2018

The Blackhorse Lane haberdashery

November 16th 2018

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in person (always particularl...

The Blackhorse Lane haberdashery

Blackhorse Lane Ateliers (BLA) opened their first store a couple of months ago, and I’ve been meaning to write about it since. Partly because it means customers can see the full range of BLA jeans, and try them on in ...

Denim - November 16th 2018

Bespoke v Made-to-Measure: Eduardo de Simone jackets

November 14th 2018

When Eduardo de Simone and I met at his factory last year, we spent a long time talking about the advantages and disadvantages of bespoke and made-to-measure (MTM) tailoring. As a result of them, Eduardo proposed an experiment. He offered to make me...

Bespoke v Made-to-Measure: Eduardo de Simone jackets

When Eduardo de Simone and I met at his factory last year, we spent a long time talking about the advantages and disadvantages of bespoke and made-to-measure (MTM) tailoring. As a result of them, Eduardo proposed an exp...

Jackets - November 14th 2018