The Media Symposium – please RSVP

May 23rd 2018

Details for our Media Symposium at Pitti. It's going to be such a laugh. Please do RSVP, as the places are a little limited by the theatre space and dinner. Thanks Related posts The Accessories Symposium, Pitti Uomo Jan...

The Media Symposium – please RSVP

Details for our Media Symposium at Pitti. It's going to be such a laugh. Please do RSVP, as the places are a little limited by the theatre space and dinner. Thanks Related posts The Accessories Symposium, Pitti Uomo Jan...

May 23rd 2018

Hong Kong: A sartorial shopping guide

May 14th 2018

Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its ...

Hong Kong: A sartorial shopping guide

Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its ...

May 14th 2018

The next Symposium: Menswear and modern media

April 28th 2018

In this instalment we're going to be debating how fashion media is changing, and how it's affecting brands and customers. Should be really interesting - and lively! Great speakers to be announced. There will also be an...

The next Symposium: Menswear and modern media

In this instalment we're going to be debating how fashion media is changing, and how it's affecting brands and customers. Should be really interesting - and lively! Great speakers to be announced. There will also be an...

April 28th 2018

Melbourne: A sartorial shopping guide

April 9th 2018

Australia might not be the first country anyone associates with tailoring and classic menswear, but Melbourne has a greater range than most of the rest of the country. This is partly due to the fact that it has clear se...

Melbourne: A sartorial shopping guide

Australia might not be the first country anyone associates with tailoring and classic menswear, but Melbourne has a greater range than most of the rest of the country. This is partly due to the fact that it has clear se...

April 9th 2018

The fashions of classic menswear

March 16th 2018

Although we sartorial enthusiasts aspire to style that lasts decades, not seasons, I think it's important to recognise the fashions we still follow. While we shun band T-shirts or 'ugly' trainers, we are still strongly ...

The fashions of classic menswear

Although we sartorial enthusiasts aspire to style that lasts decades, not seasons, I think it's important to recognise the fashions we still follow. While we shun band T-shirts or 'ugly' trainers, we are still strongly ...

March 16th 2018

Everyday Denim shirts available

March 14th 2018

I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. T...

Everyday Denim shirts available

I know I'm biased, but this shirt made in the Everyday Denim cloth we developed with Albiate/Albini last year is now easily my favourite. It has faded slowly and nicely, while stopping short of bleaching completely. T...

March 14th 2018

Watch caps back in stock

February 26th 2018

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy an...

Watch caps back in stock

I'm pleased to say we've managed to get another batch of watch caps through, just before the end of winter. We made 200 this time, so hopefully they won't all go in a day, like last time. Colours are the same - navy an...

February 26th 2018

An evening with Ciardi

February 24th 2018

In a couple of weeks (Wednesday, March 7) Sartoria Ciardi will be coming to London for the first time. They will be holding a trunk show all day on Thursday 8th, but we thought it would also be nice to have an event th...

An evening with Ciardi

In a couple of weeks (Wednesday, March 7) Sartoria Ciardi will be coming to London for the first time. They will be holding a trunk show all day on Thursday 8th, but we thought it would also be nice to have an event th...

February 24th 2018

Best Artisan of 2017: Musella Dembech (Or, rating a...

February 2nd 2018

Best Artisan of the Year: Musella Dembech This award, readers may remember, is the only one of the Permanent Style Awards that will be decided purely by me. The overlap of readers that have used a bespoke artisan i...

Best Artisan of 2017: Musella Dembech (Or, rating a...

Best Artisan of the Year: Musella Dembech This award, readers may remember, is the only one of the Permanent Style Awards that will be decided purely by me. The overlap of readers that have used a bespoke artisan i...

February 2nd 2018

Best Brand 2017: Drake’s (or, how to expand a...

January 29th 2018

Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ...

Best Brand 2017: Drake’s (or, how to expand a...

Best Brand of the Year: Drake's Runners up: Stoffa, Private White VC The Permanent Style award for ‘Brand of the Year’ was understandably the hardest to define of our five awards - launched a few weeks ...

January 29th 2018

Best Media 2017: ‘Die, Workwear!’ (or, ...

January 26th 2018

Best Media of the Year: Die Workwear! Runners up: The Rake, Plaza Uomo In a world overflowing with new media, it seems very little of it is any good. Only a handful of publications received more than two votes in ...

Best Media 2017: ‘Die, Workwear!’ (or, ...

Best Media of the Year: Die Workwear! Runners up: The Rake, Plaza Uomo In a world overflowing with new media, it seems very little of it is any good. Only a handful of publications received more than two votes in ...

January 26th 2018

Best Customer Service 2017: No Man Walks Alone (or,...

January 24th 2018

Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards ...

Best Customer Service 2017: No Man Walks Alone (or,...

Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards ...

January 24th 2018

The Permanent Style Awards

January 3rd 2018

Other than buying stuff, there are no obvious ways to recognise the best brands, best artisans and best-dressed people in our industry. In order to try and provide an avenue for this, I am introducing a small set of awa...

The Permanent Style Awards

Other than buying stuff, there are no obvious ways to recognise the best brands, best artisans and best-dressed people in our industry. In order to try and provide an avenue for this, I am introducing a small set of awa...

January 3rd 2018

Brands need to talk about product

December 29th 2017

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...

Brands need to talk about product

There are several ways to define the menswear world we write about. As classic style, for instance, or about quality and craft. Also as luxury, given such quality is expensive. But one aspect that is rarely emphasised, ...

December 29th 2017

Permanent Style, Shibumi and Bennett Winch at Vestr...

December 26th 2017

For all those coming to Pitti in January, there will be a display of some Permanent Style products at Sartoria Vestrucci on the Thursday, followed by drinks. Luca Avitabile will be there, offering wholesale on the Frid...

Permanent Style, Shibumi and Bennett Winch at Vestr...

For all those coming to Pitti in January, there will be a display of some Permanent Style products at Sartoria Vestrucci on the Thursday, followed by drinks. Luca Avitabile will be there, offering wholesale on the Frid...

December 26th 2017

Merry Christmas – and here’s to 2018

December 25th 2017

Merry Christmas everyone: wonderful readers, wonderful brands, wonderful people. I'm so proud of everything we did in 2018 - the Guide to Cloth, the pop-up shops, the Style Guide, the Finest Knitwear, Everyday Denim. ...

Merry Christmas – and here’s to 2018

Merry Christmas everyone: wonderful readers, wonderful brands, wonderful people. I'm so proud of everything we did in 2018 - the Guide to Cloth, the pop-up shops, the Style Guide, the Finest Knitwear, Everyday Denim. ...

December 25th 2017

We are 10! (What was your best bit?)

December 20th 2017

Permanent Style started 10 years ago. It seems odd to call it a blog now - given how much PS encompasses today - but back then that was definitely what it was. It was a blog with a lot of rants. About how there were no ...

We are 10! (What was your best bit?)

Permanent Style started 10 years ago. It seems odd to call it a blog now - given how much PS encompasses today - but back then that was definitely what it was. It was a blog with a lot of rants. About how there were no ...

December 20th 2017

The many sides of buying more ethical clothing

December 5th 2017

One of the fundamental aims of Permanent Style has always been to show the value and enjoy of investing in better clothing. Quality menswear not only often looks better with age, but can be better value than cheaper alt...

The many sides of buying more ethical clothing

One of the fundamental aims of Permanent Style has always been to show the value and enjoy of investing in better clothing. Quality menswear not only often looks better with age, but can be better value than cheaper alt...

December 5th 2017

The one-piece Friday Polo

November 15th 2017

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable y...

The one-piece Friday Polo

This is the latest iteration of our popular Friday Polo - in the same cut, cloth and colours, but with a wonderfully nonchalant one-piece collar. The heavy pique-cotton of the Friday Polo continues to make it wearable y...

November 15th 2017

Pop-Up: The Opening Party

November 8th 2017

So excited about the pop-up now. Furniture is going in this Friday, and last night we were going round the space, talking about lighting, mannequins and customer journeys. I smile every time I think of it. See you all ...

Pop-Up: The Opening Party

So excited about the pop-up now. Furniture is going in this Friday, and last night we were going round the space, talking about lighting, mannequins and customer journeys. I smile every time I think of it. See you all ...

November 8th 2017

Come to The Shirtmakers Symposium

November 6th 2017

After the summer hiatus, the Symposium series is back in January - with a look at some of the finest shirtmakers in the world. With the help of Albini, we will be staging a display of shirts and shirting in a central-F...

Come to The Shirtmakers Symposium

After the summer hiatus, the Symposium series is back in January - with a look at some of the finest shirtmakers in the world. With the help of Albini, we will be staging a display of shirts and shirting in a central-F...

November 6th 2017

The Pop-Up Shop is back!

November 1st 2017

I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on November 15th. We've switched approach slightly, using a slightly smaller space but staying open ...

The Pop-Up Shop is back!

I'm very excited to say that the Permanent Style Presents pop-up shop will be back this winter, opening in two weeks on November 15th. We've switched approach slightly, using a slightly smaller space but staying open ...

November 1st 2017

Finest Knitwear available again – in navy and...

October 25th 2017

Our Finest Knitwear, which we created earlier this year, is back in a second batch with a new colour. Alongside the navy fine-merino knitwear - in crewneck and V-neck - there is now also a dark, muted green that I picke...

Finest Knitwear available again – in navy and...

Our Finest Knitwear, which we created earlier this year, is back in a second batch with a new colour. Alongside the navy fine-merino knitwear - in crewneck and V-neck - there is now also a dark, muted green that I picke...

October 25th 2017

Introducing: Everyday Denim

October 4th 2017

*Cloth now sold out* Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a m...

Introducing: Everyday Denim

*Cloth now sold out* Today I’m very proud to launch a new collaboration, produced jointly by myself, Albiate and Luca Avitabile: ‘ Everyday Denim’. We picked the name because it is a shirt a man in a m...

October 4th 2017

The future of Permanent Style products

October 3rd 2017

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts. I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style read...

The future of Permanent Style products

Tomorrow we launch the second of our new collaborations this Autumn/Winter: denim cloth and shirts. I'm sure they'll do well. A lot of thought and work has gone into them, and I think they suit the Permanent Style read...

October 3rd 2017