Untucked shirts: When and how
Readers often ask whether I wear shirts untucked - usually at this time of year, when suddenly an untucked shirt seems delightfully cool. The general answer is no but there are a few exceptions, enough to make it worth writing a full article rather...
Untucked shirts: When and how
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When I was a teenager growing up in the Deep South of the US, the standard uniform for my crowd was a tucked in white cotton t-shirt covered with an untucked blue or grey cotton long sleeve shirt with the sleeves rolled ...
Rubato coming to the PS Showroom
I'm delighted to say that the latest addition to the schedule of brands visiting the Permanent Style showroom is Rubato, who will be here in two weeks, May 15th-17th, Thursday to Saturday. They'll be in the showroom 10am-6pm, presenting Spring/Summe...
Rubato coming to the PS Showroom
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Thanks Simon. I have been looking at the Drakes games blazers and Anthology Goodman jackets, would you say the tennis jacket could be used in a similar way? I wasn't sure if it was more structured and less casual....
Simon’s sizing advice: Summer
The winter version we did of this article - published back in November - was popular and has proved useful in conversations with readers since. So here’s the summer equivalent: between the two of them all PS products should be covered, and the...
Simon’s sizing advice: Summer
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What a theory David. No idea where you got that one from. Just the shirts, and should be some time next week!...
On holiday in Japan
Hello lovely readers, Just a note to say I am on holiday in Japan this week so Manish will be taking over - as he did during both Easter and Summer last year, for a week each time. This means he will be penning the articles on Wednesday and Friday t...
On holiday in Japan
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Hi Manish, Funnily enough, I live in Singapore I’m no stranger to heat and humidity. I suppose im just vain enough to put up with some stuffiness in order to look good. And if drapers ever release an 8ply or a 10ply, I...
Hand-framed cotton crewnecks in stock – wit...
I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them run hot, and it’s a goo...
Hand-framed cotton crewnecks in stock – wit...
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We're hoping to do a restock...
Stewart Christie: Preserving Scottish bespoke in ...
Eric Musgrave is a friend, the former editor of Drapers and the author of the book Sharp Suits. He recently moved to the north of England and has been getting to know many of the makers and manufacturers there and across the border into Scotland. So...
Stewart Christie: Preserving Scottish bespoke in ...
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Been in there a couple of times—lovely people...
Permanent Style magazine is live!
The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on the PS Shop - it is there no...
Permanent Style magazine is live!
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Hello Rui Unfortunately not at the moment, but please mention it to your favourite shops....
Announcing: Permanent Style magazine
*The magazine will be available online on PS on March 26. A list of stockists will also be published then* *Tokyo magazine launch confirmed for Friday April 4th, 6-8pm, at Brycelands* I told you a lot of exciting things were happening this year. In...
Announcing: Permanent Style magazine
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Thank you so much for the kind words!...
Valuing the people in the product
There is an old saying that you can tell a lot about someone by how they treat waiters. Actually it probably extends to anyone that serves you - bus drivers, bar staff, shop staff. The thinking is that if a seemingly nice, charming person is rude a...
Valuing the people in the product
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Thanks for your comment, Chris — and sorry if my post came across as unsettling in any way. That wasn’t my intention. That said, I do feel your response somewhat missed the broader point I was making and instead came...
The surprising influence of the Duffer of St George
When I was growing up, the ‘Duffer’ of St George meant hoodies. You saw them on people like Jamie Oliver and David Beckham, and ripped off in every street market. It seemed to be the definition of an empty hype brand. But that was the ta...
The surprising influence of the Duffer of St George
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Nice. I don't I'm afraid, though I'm sure someone on here will know...
Pre-order open on Donegals and Indulgent cardigans
The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us to offer more colours and mor...
Pre-order open on Donegals and Indulgent cardigans
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They will be back in stock sometime over the summer, ready for autumn, but not right now, no...
My socks are from TM Lewin
My old editor used to have a phrase I don’t see around much in journalism anymore – the ‘tail fin’ headline, intended to describe a headline that was mostly there for show, in the same way as a tail fin on a car. Today’...
My socks are from TM Lewin
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No, not really...
Spring/Summer 25 on the Permanent Style shop
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. There are one or two new things, but mostly restocks and new colours in the existing, popular pieces. Feel free to ask any and a...
Spring/Summer 25 on the Permanent Style shop
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No problem Simon, understandable!...
Announcing: The Permanent Style Showroom
So this is pretty exciting. We've just completed on our first physical space for Permanent Style - a showroom and office on Harley Street, a couple of blocks from Oxford Circus. The plan is that this will have two functions: an office for me, Lucas ...
Announcing: The Permanent Style Showroom
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Thank you Simon. I'll check them out....
The Permanent Style awards 2025: Results
Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results bel...
The Permanent Style awards 2025: Results
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So. Finally that one luxury conglomerate is buying it. Will it excel like one of their luxury purchases like Loro Piana?...
The three-way suit: Breaking up a suit into jacke...
There are certain articles that arise from readers asking about a topic again and again. Or rather from the fact that when they ask, I don’t have an obvious place to point them to, so I have to repeat the same advice. This is one of these arti...
The three-way suit: Breaking up a suit into jacke...
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Unfortunately if the cloth doesn't work the details aren't going to make it work in my experience. Worsted wool is a very broad category, it's smoother wool than woollen but it doesn't tell you that much more unfortunate...
Assisi coming to London for the first time
Assisi, the Korean tailors I have enjoyed using so much over the past year, have announced they are coming to London for the first time. They will be here at the end of February, from Friday February 28th to Sunday March 2nd. The location is yet to ...
Assisi coming to London for the first time
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I think it's going to be early Autumn actually, as they're only coming twice a year. But I will put it on our Events page and announce on social when I know...
The different kinds of sale
We're doing our first ever sale on the PS Shop today. I thought it would make a good subject for a post as well, as I find the psychology and perception of sales interesting. People that are into crafted clothing (such as myself) are naturally scep...
The different kinds of sale
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Yeossal was doing gmto. As in mto price, but if until deadline 10 people order, you get 10% off, 20 order and 20% off, etc... and if 10 didn't order until deadline, everyone gets a refund or you can keep the order for fu...
Removing the white stitch on a new coat
I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use white basting thread to sew a ...
Removing the white stitch on a new coat
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Leaving the “X” at the vent is apparently a “thing” now. I saw a guy on IG who was offering to sew the X back onto coats that had it taken out and there was a line of people waiting for it....
Awards 2025: Who’s your favourite menswear brand ...
The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a couple of new ones. So I wou...
Awards 2025: Who’s your favourite menswear brand ...
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Your favourite menswear brand in the world right now, and why Visvim Your favourite product you bought last year (still why) Old deadstock US military M65 fishtail parka Your favourite artisan in the world (OK why for al...
Merry Christmas 2024!
Thank you everyone - readers, friends, customers, contributors - for a wonderful 2024. It's been quite a year, with more people than ever before reading PS, and The Casual Style Guide being such a success. Trust me though, there's more exciting thin...
Merry Christmas 2024!
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Thank you...
Be a patron
A friend of mine has been into menswear since he was a teenager. He obsessed over three-piece suits with collared waistcoats, dreamt of visiting Savile Row, and for years sought out second-hand bespoke online. He briefly worked in menswear, and be...
Be a patron
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Being a patron is a sensible idea as patrons help keep the companies in business. Currently I’m a patron of 5 British firms, each producing outstanding products. In no particular order they are: John Smedley 30 knitwea...
The menswear and culture of Bangkok
I was in Thailand last week, holding an event at the shop Decorum, and I have to say I was impressed with the local menswear culture. I’ve travelled a fair bit round east Asia, but not much in the south-east – just Singapore many years a...
The menswear and culture of Bangkok
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Hi all, I will be visiting Bangkok for a few days in about a month - I understand that I won't be able to get a suit made in the time - but I was hoping to have a pair of existing trousers replicated (in a higher quality...
Is there a ‘crew’?
Looking back on it, I think I found the first few years of doing PS as a full-time job quite lonely. It’s hard to make friends with anyone in the industry when you’re constantly commenting on them publicly. The kind of person I was inter...
Is there a ‘crew’?
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Interesting share. From the outside it always looked like you were the centre of all anyway. Based on my experience setting up three companies, I think what happens is that simply you become more successful and so natura...
The rules and how to break them #12: Don’t ...
The ‘Rules’ section on PS is a repository for all those conventions that have built up over the years around classic menswear and which people quote too much, often without thinking what they mean, why they exist, or why in fac...
The rules and how to break them #12: Don’t ...
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Ha! True...
