The Coronavirus: We will survive because we care

May 13th 2020

These are dark and uncertain times for businesses everywhere, in particular fashion. Who will care about their clothes if they’re at home the whole time? Who will spend large amounts of money on clothing when the economy is so uncertain? Two...

The Coronavirus: We will survive because we care

These are dark and uncertain times for businesses everywhere, in particular fashion.  Who will care about their clothes if they’re at home the whole time? Who will spend large amounts of money on clothing when the ec...

May 13th 2020

What I wear working from home

March 23rd 2020

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so. It’s something I’ve done on-and-off for years, but particularly in the past two, since Permanent Style became...

What I wear working from home

A reader asked last week what I wear when I’m working at home, given how many more people are now being forced to do so.  It’s something I’ve done on-and-off for years, but particularly in the past two, since Per...

Style - March 23rd 2020

Something to read

March 19th 2020

I’m sure this won’t be the first message you will have read about Covid-19, and how it affects what we do. But I think it’s worth setting out a view, even if it repeats what others have already - perhaps more eloquently - said. Fas...

Something to read

I’m sure this won’t be the first message you will have read about Covid-19, and how it affects what we do. But I think it’s worth setting out a view, even if it repeats what others have already - perhaps more eloq...

March 19th 2020

Artisan of the year 2020: Sartoria Ciardi

March 2nd 2020

Artisan of the year 2020: Sartoria Ciardi   Enzo Ciardi has a lovely smile. It’s big (but then he’s big), it’s warm, it’s friendly. It’s extremely welcoming. And best of all, I can enjoy that smile fully. Beca...

Artisan of the year 2020: Sartoria Ciardi

Artisan of the year 2020: Sartoria Ciardi   Enzo Ciardi has a lovely smile. It’s big (but then he’s big), it’s warm, it’s friendly. It’s extremely welcoming.  And best of all, I can enjoy that smile full...

March 2nd 2020

Pop-up 6 is coming! Discover the brands

February 24th 2020

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March. Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the final two brands this week: Scott...

Pop-up 6 is coming! Discover the brands

Rubato The Permanent Style pop-up shop is coming back to 37 Savile Row, in the second half of March.  Those following PS on Instagram stories might have seen the gradual announcements, but we have just confirmed the fi...

February 24th 2020

Fashion and sustainability: Interview with Alex M...

February 19th 2020

As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment. So through a friend, I got in touch with the Centre for Sustainable...

Fashion and sustainability: Interview with Alex M...

As part of our continued conversation on sustainability on PS , I thought it would be interesting to talk to someone that works on the academic side of fashion and the environment.  So through a friend, I got in touch ...

February 19th 2020

Paolo Martorano bespoke, New York

January 31st 2020

Most bespoke tailoring in New York is structured differently to the old houses of Europe. It tends to be based around a designer or salesman - with extensive bespoke experience - rather than a cutter. There are exceptions of course, including Leona...

Paolo Martorano bespoke, New York

Most bespoke tailoring in New York is structured differently to the old houses of Europe. It tends to be based around a designer or salesman - with extensive bespoke experience - rather than a cutter.  There are except...

January 31st 2020

PS readership survey: The results

January 29th 2020

Nothing is more rewarding than seeing how PS readers engage with requests and ideas. In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable – you all take the t...

PS readership survey: The results

Nothing is more rewarding than seeing how PS readers engage with requests and ideas.  In an age of ever-quicker, ever-shallower content – where everyone advises you to write only the short, social and sharable ...

January 29th 2020

The Permanent Style Awards 2020: Value, investmen...

January 15th 2020

The Permanent Style Awards this year are about pieces you love, value and would recommend. Plus local shops and the feminine eye. There are two awards intended to create a pool of ideas for everyone else: the value or budget piece you would most re...

The Permanent Style Awards 2020: Value, investmen...

The Permanent Style Awards this year are about pieces you love, value and would recommend. Plus local shops and the feminine eye.  There are two awards intended to create a pool of ideas for everyone else: the value or...

January 15th 2020

Masaru Okuyama bespoke shoes: Review

January 1st 2020

Masaru Okuyama - the Japan-trained but Hong Kong-based shoemaker - made me this pair of shoes over the past 10 months. Their relevance is twofold. As a review of Masaru and his work, of course, but also as an experience of Japanese shoemaking, as t...

Masaru Okuyama bespoke shoes: Review

Masaru Okuyama - the Japan-trained but Hong Kong-based shoemaker - made me this pair of shoes over the past 10 months.  Their relevance is twofold. As a review of Masaru and his work, of course, but also as an experien...

Shoes - January 1st 2020

Junk clothing and joke clothing

December 23rd 2019

In recent weeks two friends inadvertently coined similar phrases, in relation to what they saw as wrong with clothing today. One referred to the buying of large volumes of cheap clothes - often plastic, often made in poor labour conditions - as &ls...

Junk clothing and joke clothing

In recent weeks two friends inadvertently coined similar phrases, in relation to what they saw as wrong with clothing today.  One referred to the buying of large volumes of cheap clothes - often plastic, often made in ...

December 23rd 2019

The Permanent Style readership survey (with prize)

December 18th 2019

*Note: The competition is now closed, and the winner will be announced soon. Please feel free to carry on filling out the survey, but you will no longer be entered into the competition* Permanent Style has always been about the readers. Word of mou...

The Permanent Style readership survey (with prize)

*Note: The competition is now closed, and the winner will be announced soon. Please feel free to carry on filling out the survey, but you will no longer be entered into the competition* Permanent Style has always been a...

December 18th 2019

How I’d shop on a budget

December 13th 2019

With its aim of covering the finest, quality menswear in the world, Permanent Style’s coverage varies widely - from suits for £1500 to those for £7000, £150 shirts to £500 ones. Although I’ve always wanted to cov...

How I’d shop on a budget

With its aim of covering the finest, quality menswear in the world, Permanent Style’s coverage varies widely - from suits for £1500 to those for £7000, £150 shirts to £500 ones.  Although I’ve always wanted to ...

December 13th 2019

The vintage industry: Interview with Wooden Sleepers

October 18th 2019

Brian Davis runs the Brooklyn-based men’s vintage store Wooden Sleepers. As part of this week’s look at vintage clothing, I spoke to him about the industry side of vintage – how he got started in it, the misconceptions about it, an...

The vintage industry: Interview with Wooden Sleepers

Brian Davis runs the Brooklyn-based men’s vintage store Wooden Sleepers. As part of this week’s look at vintage clothing, I spoke to him about the industry side of vintage – how he got started in it, the misconcep...

October 18th 2019

Marrkt sale: Finding a good home for my second-ha...

October 11th 2019

Few things annoy me more than waste. I know there are more important reasons to support the selling or donation of second-hand clothes: sustainability, accessibility, the environment and so on. But it's waste that irritates me. I've said before (a...

Marrkt sale: Finding a good home for my second-ha...

Few things annoy me more than waste.  I know there are more important reasons to support the selling or donation of second-hand clothes: sustainability, accessibility, the environment and so on. But it's waste that irr...

October 11th 2019

The demise of the influencer?

October 7th 2019

There have been some signs recently that the era of the influencer has peaked. In a recent Business of Fashion article , brands and PR agencies talked about how expensive Instagram has become. “If Instagram launched today, we would be laughin...

The demise of the influencer?

There have been some signs recently that the era of the influencer has peaked.  In a recent Business of Fashion article , brands and PR agencies talked about how expensive Instagram has become. “If Instagram launched...

October 7th 2019

Come to the next New York Symposium – on Iv...

October 5th 2019

I'm delighted to say that the next New York Symposium will be held in just under three weeks - with Alan Flusser, Sid Mashburn, Todd Snyder and Nick Sullivan. It is on Thursday October 24th, at Town Stages in Tribeca from 6:30pm. RSVP is essential, ...

Come to the next New York Symposium – on Iv...

I'm delighted to say that the next New York Symposium will be held in just under three weeks - with Alan Flusser, Sid Mashburn, Todd Snyder and Nick Sullivan. It is on Thursday October 24th, at Town Stages in Tribeca fr...

October 5th 2019

My tattoo

September 25th 2019

This should be a fun one. I doubt anyone will have strong feelings about it at all. A few weeks ago I got a tattoo on my forearm, and I thought readers might be interested in hearing why. It is something I took extremely - perhaps characteristically...

My tattoo

This should be a fun one. I doubt anyone will have strong feelings about it at all. A few weeks ago I got a tattoo on my forearm, and I thought readers might be interested in hearing why. It is something I took extremel...

September 25th 2019

If you only had five shoes: A capsule collection

September 6th 2019

  This series of posts on building a core wardrobe has proved incredibly popular – and now has its own dedicated Guide page here . I’m sure it’s useful to guys that are just starting out, trying to decide whether to ge...

If you only had five shoes: A capsule collection

  This series of posts on building a core wardrobe has proved incredibly popular – and now has its own dedicated Guide page here .  I’m sure it’s useful to guys that are just starting out, trying to decid...

September 6th 2019

Is bespoke worth it?

September 4th 2019

A reader recently commented that, as a newcomer, he struggled to see why he would get into bespoke tailoring - given the number of negative experiences I often report. It made me realise that I rarely set out the case for bespoke (both for and agai...

Is bespoke worth it?

A reader recently commented that, as a newcomer, he struggled to see why he would get into bespoke tailoring - given the number of negative experiences I often report.  It made me realise that I rarely set out the case...

September 4th 2019

Panic, spite and satisfaction: My job now

August 21st 2019

The memory that comes back vividly is cycling over to the Drake’s office, on a Boris Bike. I was going to see Matt and Nathan for some reason, and then going for a drink afterwards. I had a moment of sheer panic. Riding along, I started freaki...

Panic, spite and satisfaction: My job now

The memory that comes back vividly is cycling over to the Drake’s office, on a Boris Bike. I was going to see Matt and Nathan for some reason, and then going for a drink afterwards. I had a moment of sheer panic. Ridi...

August 21st 2019

The PS Presents opening party with Holland &...

August 20th 2019

The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland & Sherry, and take plac...

The PS Presents opening party with Holland &...

The opening party for our Permanent Style Presents shop has gained a bit of a reputation in recent years. Certainly, it's one of the parties each season I enjoy most. This time the party will be co-hosted with Holland &...

August 20th 2019

Fashion terms and what they mean – by Bruce...

August 19th 2019

Today on Permanent Style, we offer this little palette cleanser of a piece by Bruce Boyer. As ever there is truth in the humour, the sarcastic points highlighting the ever-pressing need of the industry to offer something new and exciting – and...

Fashion terms and what they mean – by Bruce...

Today on Permanent Style, we offer this little palette cleanser of a piece by Bruce Boyer. As ever there is truth in the humour, the sarcastic points highlighting the ever-pressing need of the industry to offer somethin...

August 19th 2019

Holiday snaps 2019: No shorts in the city

August 14th 2019

  I just got back from our annual summer holiday: two weeks in Portugal, in a villa with my wife and children, miles away from anything. I normally write a post running through things worn on holiday, as I know readers find it interesting h...

Holiday snaps 2019: No shorts in the city

  I just got back from our annual summer holiday: two weeks in Portugal, in a villa with my wife and children, miles away from anything.  I normally write a post running through things worn on holiday, as I know re...

Style - August 14th 2019

Interview: Gene Krell, a life in clothing

July 31st 2019

Gene Krell is a legend. Today the international fashion director for GQ and Vogue in Japan, he ran the seminal glam and dandyism shop Granny Takes a Trip from 1969 and later worked with Vivienne Westwood. He is a punk, a buddhist and a philanthropis...

Interview: Gene Krell, a life in clothing

Gene Krell is a legend. Today the international fashion director for GQ and Vogue in Japan, he ran the seminal glam and dandyism shop Granny Takes a Trip from 1969 and later worked with Vivienne Westwood. He is a punk, ...

Style - July 31st 2019