What makes a good horn button?
January 14th 2026I’ve long had an issue with sourcing buttons for my bespoke suits, which is that the dusty, unpolished horn I fell in love with when I first had suits made on Savile Row isn’t available in other parts of the world. The buttons, I knew, ...
What makes a good horn button?
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In the beginning, I had unpolished horn buttons provided by the tailor. However over time, they looked in the literal sense, unpolished, like hazelnut chocolate. Instead of this, matte polished buttons was my personal ch...
A guide to gloves: Materials, colours, linings
January 9th 2026A reader recently asked about advice on gloves - probably because it’s actually, finally cold enough in places like London to need them. Oddly, we haven’t really done an overview piece about gloves in the past either. As I started writi...
A guide to gloves: Materials, colours, linings
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I found them a little bulky and stiff when I tried them to be honest Roger. I prefer the regular McCoy's horsehide, or the Y2 deerskin...
The Permanent Style awards 2026
January 7th 2026Hello, everyone. It’s that time of year when we ask you to kindly and considerately give your opinion on the year that’s gone - the best things you wore, the best brands you discovered, plus of course all your quality and sizing feedback...
The Permanent Style awards 2026
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I’d be really interested to hear more from people who have hands-on experience with Cordone 1956. How would you describe the overall quality — particularly in terms of fabric selection (mostly Albini?), (hand) stitch...
Merry Christmas Eve
December 24th 2025Ahead of tomorrow, I'm here to wish a wonderful and merry Christmas to all PS readers, and thank you for a wonderful 2025. It's been a big one - launching the magazine, opening the showroom, expanding the team - but fingers crossed it all seems to h...
Tweed vs tech: What I wore stalking
December 8th 2025If you’re into clothes, there are few things more stimulating than having to dress for a new activity. Having to do so for stalking in the Scottish Highlands recently was particularly interesting, given there’s such menswear tradition be...
Tweed vs tech: What I wore stalking
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I think for fabrics, a shetland or a harris tweed rather than a heavier, shooting one so it can work in the city. Perhaps start with the W Bill bunches and then Holland & Sherry. Shetland will be smoother, Harris a littl...
Introducing: The suede cap
December 3rd 2025The hat I wear most when it’s cold is the PS Watch Cap - I have four and wear them constantly during the winter, given my lack of hair means I always need something on top. But when it’s a little wet I also regularly wear a suede flat c...
Introducing: The suede cap
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If you have a 58 and it works for you then I'd go for that rather than a 56 Yash...
Our favourite restaurants in London
December 1st 2025By Lucas Nicholson. When tailors and other artisans visit us in London, they nearly always ask about the best places to eat. Their hotel is already booked after all, and they know what they’re doing all day. But local restaurant recommendation...
Our favourite restaurants in London
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Great list! a few I'd add from personal experience. If you're after a proper steak in central London, Asador Bar & Grill near Leicester Square does Argentinian-style cuts over an open flame and the quality genuinely ...
On stalking
November 26th 2025I grew up a short walk from Richmond Park in London, which is incredible in many ways but particularly for its wild deer. My father was involved in the public relations of the Park, being the President of the friends association, and that gave me a ...
Christmas drinks in the Piccadilly Arcade –...
November 12th 2025I've wanted to organise an eveningwear event around Christmas for a long time. Something where everyone who has an excuse to wear that gorgeous black tie they commissioned, but can also wear simply a sharp suit and tie, or anything creative in betwe...
Christmas drinks in the Piccadilly Arcade –...
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I also think this would be a fun event to do in NYC. Are there any spots that you think would be a good place to meet at? Maybe we can pick a bar and descend then in our finery?I work for one of the major NYC menswear sh...
Pre-order (or rather MTO) on Overshirts and Cotto...
November 7th 2025The window opens today for ordering three PS spring/summer items ahead of time: the Linen Overshirts, the Suede Overshirts and the Cotton Crewnecks. Ordering ahead guarantees everyone a piece before it sells out, and it opens up the potential for ex...
Pre-order (or rather MTO) on Overshirts and Cotto...
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Hey Matthew, feel free to get in touch with us at [email protected] and we'd be happy to help you from there!...
Why a bespoke suit is like a haircut
November 5th 2025Haircuts are a bit like bespoke suits (stay with me on this one). Just like a bespoke suit, a good haircut is very personal and individual. Just like a bespoke suit, it depends on communication and developing a relationship. And just like a bespoke ...
Why a bespoke suit is like a haircut
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Wonderful contrast and compare observation where the same trepidations exist in both camps….....
The menswear I got from my Dad
October 31st 2025(Last month, my teenage daughter Lily was doing work experience here at PS. One of the tasks we gave her was to write an article that she thought readers might like. Here it is.) By Lily Crompton Having a Dad like mine provided its fair share of fun...
The menswear I got from my Dad
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I related very much to this article. I have two teenage daughters, the eldest of whom once wrote an essay about her dad dressing her differently from other children when she was little, how she first felt self-conscious ...
Outfits from the New York launch
October 24th 2025People in New York really dress up. I've noticed this in the past, particularly when going out, but it struck home strongly during our launch party for the second issue of the magazine last week. The party itself was crazy. Held over the two floors ...
Outfits from the New York launch
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Must be a mix up in time zones, it was 5pm here! It might become the statement of the outfit I guess, but it would be a risky/difficult one to pull off well...
Issue 2 of Permanent Style Magazine: Bigger, bett...
October 15th 2025The Autumn/Winter issue of our magazine is live today, and it’s an expansion on the first issue in many ways. The most important for me is that there are now five articles - plus the cover story - that are exclusive to the magazine. This was ...
Issue 2 of Permanent Style Magazine: Bigger, bett...
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Thanks, and great - looking forward to it!...
Clothes can be a journey of self discovery
October 13th 2025We’re used to saying on Permanent Style that clothes are a matter of self-expression. That you have no choice but to say something by the clothes you wear - but that’s also an opportunity to express yourself, to make active, enjoyable ch...
Clothes can be a journey of self discovery
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Ciao Simon, Interesting read. I believe much of a man's journey with clothes is highly dependent on both the company he keeps and travel. These two things shape a man's needs ; as he grows, both change and this affects o...
The Intern: An unlikely menswear classic
October 6th 2025By Robbie Collin. Move over, American Gigolo. Make room, The Talented Mr Ripley. There’s a new menswear movie in town. I say new. In fact the film in question has been around for a decade, but despite attracting a sizeable cult following in th...
The Intern: An unlikely menswear classic
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Writing this in April 2026, the movie is currently available free with ads on YouTube....
What I’m looking forward to wearing this winter (...
September 24th 2025By Jamie Ferguson. As Jack Frost’s icy fingers slowly begin their wintery crawl across the nation, and that shivering breeze has us reaching for the warm comforts of wool and cashmere, fear not my brethren, for the Prince of Whimsy hath retu...
What I’m looking forward to wearing this winter (...
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It's the Gardiolo, and it's suede (flesh)...
Zurich menswear: Trunk, readers, VMC and lake swi...
September 22nd 2025Last week we held an event for readers at Trunk in Zurich, signing books and the magazine , as well as bringing Wool Walkers so everyone could have a chance to try the new coat. It was a lovely evening, buzzy and fun, and I never tire of meeting th...
Zurich menswear: Trunk, readers, VMC and lake swi...
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The wool, and large. They fit quite slim, especially in the sleeve...
The Diderot effect – healthy or not?
September 17th 2025By Ian Leslie. In 1766, when he was 53, the philosopher Denis Diderot came into some money. It was quite a shock. For most of his career, he had worked as a translator and editor, living austerely even as his reputation grew. He had produced his wil...
The Diderot effect – healthy or not?
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I perfectly know what you mean. For me it is shirts. I often think twice before putting one on because I do not like the ironing and find it burdensome....
The pre-owned sale on Saturday – and Zurich...
September 1st 2025This coming Saturday we will be trying a new type of PS event - a pre-owned clothing sale. Everyone accumulates too many clothes when they love menswear, and finding a way to give them a new, loving home is both useful and responsible. The idea wit...
The pre-owned sale on Saturday – and Zurich...
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Yes I did. The piece was great, but personally I just find that roll necks don't suit me that much unless they're in quite dark colours, so navy or charcoal. They look a little bulky and don't flatter around the face as ...
The removal of ‘de minimis’: Changes to the PS Sh...
August 29th 2025As most of you will be aware, the current US government has been changing tariffs and duties in recent months. As some US customers will probably be aware, a new change comes in today - the end of the ‘de minimis’ rule. Under that rule,...
The removal of ‘de minimis’: Changes to the PS Sh...
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I don't think so, given you are paying in dollars, but I think some banks might vary as to how they treat purchases from foreign companies in dollars...
The Cinabre ‘Suites’ in Paris
August 20th 2025When we went to Paris recently to visit makers and shows (such as Man/Woman ) I had the chance to stay in one of the Cinabre suites, which I’ve been wanting to do for ages. Some of the reasons for this are menswear-related. Most obviously, th...
The Cinabre ‘Suites’ in Paris
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I know they have sold him ties, I'm not sure about the rest. Yes they used to some time ago...
Can I wear this to the office?
August 18th 2025I get this question from readers quite a bit, and I think it reveals something about how they can focus on their inner world more than the external one. Because the obvious reaction is: how would I know? I don’t work in your office, I don&rsqu...
Can I wear this to the office?
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Over the summer I wore cream linen trousers and a floral polo to the office (I work in software and the office uniform is jeans and a t-shirt) and someone said that I looked like I was on vacation in the riviera. "Dress ...
Autumn/Winter 25 on the Permanent Style shop
August 8th 2025Hello readers, Here’s our normal update on what’s coming into the PS Shop over the next few months. There are a couple of exciting new things, then restocks and new colours in the existing pieces. Feel free to ask any and all questions ...
Autumn/Winter 25 on the Permanent Style shop
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Thanks Daniel. Yes this was done this season with the coats like the donegal and the english tweed as we wanted to strengthen them. But if you prefer it without, it is fairly easy to change them. Always open to feedback ...
The background to Permanent Style – video i...
August 1st 2025 It's easy to think that everyone knows the story of Permanent Style by now. How a struggling young boxer worked for a pittance in order to get his shot at the big time, and was finally given his chance when...Oh no wait, that's Rocky. How a guy ...
