Yves Salomon: Interview in Paris
July 28th 2025“When I was growing up, this whole area of Paris was leather and fur,” says Yves Salomon, head of the eponymous brand and manufacturer. “We’re buried in this little street, Cité Paradis, but all around us it was nothin...
Yves Salomon: Interview in Paris
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I don't know details I'm afraid, but what I've tried has felt very good, and that would certainly be in line with the attitude of the brand...
New events: Casatlantic, J.Mueser, Subdial, pre-o...
July 25th 2025Autumn in the PS Showroom in London is going to be busy. We have Assisi coming back, the normal Permanent Style pop-ups in London and New York, and three new events: J.Mueser, Casatlantic and a pre-owned clothing sale. Plus the watch site Subdial ar...
New events: Casatlantic, J.Mueser, Subdial, pre-o...
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It also looks like a very dark navy to me based on the photo. I also really like the look you posted! In fact, I think a lighter shade of navy would not work as well with these indigo jeans and the dark navy shirt. A nav...
Vienna: A menswear shopping guide
July 9th 2025By Bernhard Roetzel. Vienna is very different in many ways from London, but the two cities have one thing in common: both have been capitals of an empire. This explains why Vienna is so oversized in relation to the rest of Austria. And there’s ...
Vienna: A menswear shopping guide
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Hi Bernhard, (or Simon) I was wondering what makes Austrian tailoring unique or distinct? And is it closer to English or Neapolitan tailoring? Relaxed or formal? Other than Tracht and Loden, are there specific suits that...
Old friends
July 4th 2025During our recent trip to Naples, there was a lovely moment when shooting outside Marinella, the famous tie shop. Maurizio Marinella (above) the proprietor, came out and greeted me. “Simon, come in, come in!” There was a pause, and then...
Old friends
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Hi - apologies for this slightly tangential question but this article seems the most appropriate place to ask it, being loosely Naples-related. On holiday(s) in the area - Bacoli, Procida etc. - I have seen slightly olde...
Picasso’s tailor: How Michel Sapone embodied the ...
June 23rd 2025By Marcos Eliades. The story of Pablo Picasso’s tailor is a fascinating one. Long a fan of tailoring, Picasso eventually came to trust the Neapolitan tailor Michel Sapone completely, feeling he embodied the artist’s own eccentric and gro...
Picasso’s tailor: How Michel Sapone embodied the ...
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What happened to the art collection??...
Untucked shirts: When and how
May 16th 2025Readers often ask whether I wear shirts untucked - usually at this time of year, when suddenly an untucked shirt seems delightfully cool. The general answer is no but there are a few exceptions, enough to make it worth writing a full article rather...
Untucked shirts: When and how
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Yes, that's right Ryan. Don't worry, no stupid questions!...
Rubato coming to the PS Showroom
May 2nd 2025I'm delighted to say that the latest addition to the schedule of brands visiting the Permanent Style showroom is Rubato, who will be here in two weeks, May 15th-17th, Thursday to Saturday. They'll be in the showroom 10am-6pm, presenting Spring/Summe...
Rubato coming to the PS Showroom
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I'm not sure what you're referring to I'm afraid Joners. I'd say their lambswool is similar...
Simon’s sizing advice: Summer
April 25th 2025The winter version we did of this article - published back in November - was popular and has proved useful in conversations with readers since. So here’s the summer equivalent: between the two of them all PS products should be covered, and the...
Simon’s sizing advice: Summer
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Yes, although I have flirted with the large in the Finest. I would say if you're between sizes on the Friday Polo, also, to size up...
On holiday in Japan
April 14th 2025Hello lovely readers, Just a note to say I am on holiday in Japan this week so Manish will be taking over - as he did during both Easter and Summer last year, for a week each time. This means he will be penning the articles on Wednesday and Friday t...
On holiday in Japan
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Hi Manish, Funnily enough, I live in Singapore I’m no stranger to heat and humidity. I suppose im just vain enough to put up with some stuffiness in order to look good. And if drapers ever release an 8ply or a 10ply, I...
Hand-framed cotton crewnecks in stock – wit...
April 2nd 2025I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them run hot, and it’s a goo...
Hand-framed cotton crewnecks in stock – wit...
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Thanks Bob...
Stewart Christie: Preserving Scottish bespoke in ...
March 28th 2025Eric Musgrave is a friend, the former editor of Drapers and the author of the book Sharp Suits. He recently moved to the north of England and has been getting to know many of the makers and manufacturers there and across the border into Scotland. So...
Stewart Christie: Preserving Scottish bespoke in ...
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Been in there a couple of times—lovely people...
Permanent Style magazine is live!
March 26th 2025The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on the PS Shop - it is there no...
Permanent Style magazine is live!
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There is enough audience for sure! :) Have you ordered ultimately? How did it work out for you?...
Announcing: Permanent Style magazine
March 12th 2025*The magazine will be available online on PS on March 26. A list of stockists will also be published then* *Tokyo magazine launch confirmed for Friday April 4th, 6-8pm, at Brycelands* I told you a lot of exciting things were happening this year. In...
Announcing: Permanent Style magazine
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Thank you Tamaki, that's lovely to hear. It will be out at the beginning of October......
Valuing the people in the product
March 10th 2025There is an old saying that you can tell a lot about someone by how they treat waiters. Actually it probably extends to anyone that serves you - bus drivers, bar staff, shop staff. The thinking is that if a seemingly nice, charming person is rude a...
Valuing the people in the product
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Thanks for your comment, Chris — and sorry if my post came across as unsettling in any way. That wasn’t my intention. That said, I do feel your response somewhat missed the broader point I was making and instead came...
The surprising influence of the Duffer of St George
March 5th 2025When I was growing up, the ‘Duffer’ of St George meant hoodies. You saw them on people like Jamie Oliver and David Beckham, and ripped off in every street market. It seemed to be the definition of an empty hype brand. But that was the ta...
The surprising influence of the Duffer of St George
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I remember the various Duffer businesses well and I must say they have always been staffed by rather unsmiling, unapproachable blokes. Quite a contrast with some other in-the-know West End clothes shops though the 80s to...
Pre-order open on Donegals and Indulgent cardigans
March 3rd 2025The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan . The point of doing a pre-order is that it enables us to offer more colours and mor...
Pre-order open on Donegals and Indulgent cardigans
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I'm not sure Alex, it looks rather greyer and darker to be honest...
My socks are from TM Lewin
February 19th 2025My old editor used to have a phrase I don’t see around much in journalism anymore – the ‘tail fin’ headline, intended to describe a headline that was mostly there for show, in the same way as a tail fin on a car. Today’...
My socks are from TM Lewin
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Thought I’d add another longer term review - I decided to give the Corgi cotton/wool socks another go, and now wear them regularly. The main shortcoming is still there - they slip down at the heel very easily; which is...
Spring/Summer 25 on the Permanent Style shop
February 14th 2025Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. There are one or two new things, but mostly restocks and new colours in the existing, popular pieces. Feel free to ask any and a...
Spring/Summer 25 on the Permanent Style shop
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No, sorry Mike, but even if we did it would take a lot of washes to get it looking like the ready-made here, as it's garment washed for the faded look...
Announcing: The Permanent Style Showroom
February 7th 2025So this is pretty exciting. We've just completed on our first physical space for Permanent Style - a showroom and office on Harley Street, a couple of blocks from Oxford Circus. The plan is that this will have two functions: an office for me, Lucas ...
The Permanent Style awards 2025: Results
February 3rd 2025Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results bel...
The Permanent Style awards 2025: Results
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Hello, Rory. It is sad that I only see your message months later, but I hope you will one day see mine. To put it simply, yes. Take into account that this is a take coming from someone who wants to invest in his clothes,...
The three-way suit: Breaking up a suit into jacke...
January 31st 2025There are certain articles that arise from readers asking about a topic again and again. Or rather from the fact that when they ask, I don’t have an obvious place to point them to, so I have to repeat the same advice. This is one of these arti...
The three-way suit: Breaking up a suit into jacke...
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I have, briefly, and yes I think it would work well in that regard. Perhaps a bit closer to a lightweight cotton suit but without the stiffness...
Assisi coming to London for the first time
January 27th 2025Assisi, the Korean tailors I have enjoyed using so much over the past year, have announced they are coming to London for the first time. They will be here at the end of February, from Friday February 28th to Sunday March 2nd. The location is yet to ...
Assisi coming to London for the first time
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I'd say they're pretty similar to Assisi in terms of structure, but a more regular cut...
The different kinds of sale
January 24th 2025We're doing our first ever sale on the PS Shop today. I thought it would make a good subject for a post as well, as I find the psychology and perception of sales interesting. People that are into crafted clothing (such as myself) are naturally scep...
The different kinds of sale
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Yeossal was doing gmto. As in mto price, but if until deadline 10 people order, you get 10% off, 20 order and 20% off, etc... and if 10 didn't order until deadline, everyone gets a refund or you can keep the order for fu...
Removing the white stitch on a new coat
January 17th 2025I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use white basting thread to sew a ...
Awards 2025: Who’s your favourite menswear brand ...
January 15th 2025The Permanent Style Awards are back. We had a bit of a hiatus last year for ‘Dry January’ but I wanted to do the annual awards again, with some of the most popular categories from previous iterations, plus a couple of new ones. So I wou...
Awards 2025: Who’s your favourite menswear brand ...
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Your favourite menswear brand in the world right now, and why Visvim Your favourite product you bought last year (still why) Old deadstock US military M65 fishtail parka Your favourite artisan in the world (OK why for al...
