What I pack when I travel – on holiday
July 22nd 2022A few years ago, I wrote a piece detailing what I packed when I travelled – focused on Naples in wam weather, but with application to colder weather too. However this was a ‘work’ trip for me. One where I was expecte...
What I pack when I travel – on holiday
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Does anyone have a recommendation on a cream merino polo, like this that was previously offered in the PS Shop? I see this season that cream is not offered, and the closest I can find is a silk/cashmere on Colhays....
Hunter, Desii, Tartan: Florence’s surprisin...
July 18th 2022Florence is a surprisingly good city for shopping, quite apart from any menswear shows that happen to be going on. It’s always been a hub for craft, and even in the city centre you’ll often walk past a little workshop with someone resto...
Hunter, Desii, Tartan: Florence’s surprisin...
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I am very sure that there are many more Germans than Americans in Tuscany in the summer. However, many Germans (certainly Austrians) avoid going to Florence at that time to avoid the unbearable summer heat and the masses...
How to avoid getting burnt out
June 13th 2022It’s very easy to feel burnt out in fashion, and in menswear too. So much ‘new’ is thrown at you, all the time, that you get used to the stimulation. If at some point it stops hitting home, stops being refreshing and exciting, the...
Thoughts on my tattoo, three years later
June 8th 2022Back in 2019 I had my first tattoo, and wrote a long and very personal article about it. As predicted it drew some very strong responses, but the curious, engaged PS reader came through - the knee jerks were a minority compared to the intrigued and...
Thoughts on my tattoo, three years later
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I went through a similar journey and ironically started on a 3/4 sleeve slightly after you with Mo Coppoletta - we know some of the same people but have not met Simon, I’m sure we will one day. Anyway - now I have a po...
What shoes should I wear with brown trousers?
May 23rd 2022This might seem like a fairly simple question, but it comes up so often in comments that I think it’s worth answering in full here, and then directing anyone in the future to this post. The reason people ask about shoes with brown trousers, o...
What shoes should I wear with brown trousers?
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Strength and weather-resistance are the only ones really. I'd only go for it if weather-resistance were a big factor...
The English Country House Look
May 6th 2022I like the way my tattered old baseball cap makes an overcoat look, not just look less formal, but more human. I like the varied hues of my old Oundles not just because they’re beautiful, but because they speak of use, of life. They counter an...
The English Country House Look
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Thank you, you are very kind (and prompt too)....
Hob-nail boots, pince-nez and Rubato denim –...
April 21st 2022*Note: Contra to my advice here, I ended up switching to size 32 Rubato jeans (my regular size) and that was the right choice. They felt a little right to begin with, but gave a little bit and are now perfect* The pop-up opening party was lovely las...
Hob-nail boots, pince-nez and Rubato denim –...
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Yes, I think that should be correct...
Buy fewer clothes
February 18th 2022Part of the point of this website has always been to encourage men to buy quality clothing in long-lasting styles. The point is to be better dressed, but also to have clothes last longer and look better as they do so. To that end we make quality a ...
An investment dressing gown, made-to-order by Budd
February 4th 2022Last winter, I spent a good few weeks looking for a dressing gown that would be worth investing in - something luxurious, to last many years but also enjoy at every stage. My existing gown was a towelling model from Anderson & Sheppard, whi...
An investment dressing gown, made-to-order by Budd
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Informative Article!!!!!!!!!!...
Edward Sexton overcoat: How great things age
January 26th 2022A reader commented recently that if you don’t feel comfortable in a piece of clothing, it’s clearly not for you and you should move on. While I agree that feeling comfortable in your clothes is important to looking good &#...
Edward Sexton overcoat: How great things age
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Well I thought about another picture showing you with a double breasted overcoat and jeans. After reading your comment I see that might just stretch it too far with this one though. Thanks a lot for elaborating....
PS Awards 2022: What are your favourite clothes, ...
January 12th 2022This time of year we normally run our Permanent Style Awards, where readers vote for their favourite brand or shop in a handful of categories. I then profile the winners over the following month. This year I thought we’d do things a bit diffe...
PS Awards 2022: What are your favourite clothes, ...
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Quite late to this game, but since I keep records of all my purchases, I will answer. Your favourite item of clothing you bought in 2021. A pair of heavy chinos by MotifMfg. I wear them all the time. They still look almo...
The colour fallacy
December 27th 2021By Tony Sylvester This Autumn past, I took my first trip since before Covid. A short flight to Copenhagen, a city I know well. A very brief holiday, it served as a primer of sorts; a way to ease back into the idea of travel. Everything was familiar...
The colour fallacy
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Good article on how to understand yourself. Something in harmony with your article about the tattoo. A kind of catharsis....
How I wear a black leather jacket
December 3rd 2021I’ve had this vintage leather jacket for about four years and it hasn’t been worn often - perhaps a handful of times a year. If I’m honest, it was because I felt a little self-conscious in it. I didn’t want to look like I wa...
How I wear a black leather jacket
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Well, for the military it could be a layering piece but was often worn on its own - eg in tropical climates. I don't wear a jacket over the top of mine, but I would wear a coat and have the suede overshirt as a jacket su...
The Sale Shop: Permanent Style, Marrkt and J.Gird...
November 28th 2021Some readers will probably already have seen the Instagram announcement of a 'Sale Shop' in a couple of weeks, in the same space in The Service where we held the recent pop-up. It's a collaboration between myself, Marrkt and J.Girdwood. We will be s...
The Sale Shop: Permanent Style, Marrkt and J.Gird...
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Hi Simon, That cleared out my concern. Thank you very much. Kwan...
How my jacket style has changed
November 12th 2021In recent weeks we’ve been talking a lot about reflections on bespoke over time; the lessons I draw from commissioning tailoring for 13 years or so. We did an article on how dramatically tailoring can be altered , using my Chittleborough &...
How my jacket style has changed
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If it's only slight, then do so at the first fitting. Particularly because you will want to see all those things in the context of the suit as a whole - the proportions with other things like chest, length etc...
The best things from the pop-up: Bryceland’s, Col...
October 29th 2021This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or trie...
The best things from the pop-up: Bryceland’s, Col...
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Thanks for your reply! The rollneck idea sounds great, but black tie seems also appropriate. Maybe not in the opera, but at home at the fireplace ;-)...
Updates: Pop-up from this Thursday afternoon
October 24th 2021Just a few updates ahead of the opening of the latest Permanent Style Presents pop-up shop, this coming week. There will be a small drinks reception to celebrate our opening, from 5pm-8pm this Thursday, the 28th. All welcome Opening times have been ...
Updates: Pop-up from this Thursday afternoon
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My absolute pleasure Chris, I'm so pleased Lucas and Ronnie were able to look after you so well...
The pop-up is back! With Bryceland’s and more
October 8th 2021*UPDATE: Just to clarify, anything that is not available as stock in the shop, and so has to be shipped to a visiting reader from either PS or Bryceland's, will have free shipping. So no extra charge there. Thanks* Some readers might have already se...
The pop-up is back! With Bryceland’s and more
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Hi Geoffrey - yes, I wrote about it a week ago actually, see announcement here...
A hoarder reformed: Downsizing my wardrobe
October 1st 2021By Tony Sylvester For the first time in a long time, I find myself in a particular clothing predicament: having spent the past few years in the same home, a move is imminent. While the change is welcome for many reasons, one of the obstacles is pari...
A hoarder reformed: Downsizing my wardrobe
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Zo, We’ve all done these purchases only to realise it was a mistake. Often it’s appreciation of a good piece of clothing or material like a work of art, but once home we realise it doesn’t fit our lifestyle. That�...
Reader profile: David
September 24th 2021This is the second in our series of articles meeting, and questioning, Permanent Style readers. The first profiled Manish, who enthused about Russian watches and recommended that readers should start building a wardrobe with good trousers. It's wort...
Reader profile: David
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I know i am sounding like a broken record but the reader profile..another well dressed young man....keep it up!!!! Peace...
A Sustainability Framework: Stoffa and Permanent ...
September 15th 2021Over the past year, Agyesh Madan at Stòffa and I have been talking about how to create something useful together on sustainability. Today’s article is our first step. It sets out a definition of sustainability, and then a framework of ...
A Sustainability Framework: Stoffa and Permanent ...
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Hey Anders, Thanks for raising it, I hadn't heard about it no. I'd be sceptical about how much information the site has to be honest. Very little will be publicly available, particularly for a lot of the menswear compani...
Colour, size and drama: How to dress like André L...
August 18th 2021André Larnyoh has enviably easy style. It’s tempting to put this down to his work as an actor, but that would be too simplistic. That training certainly creates “natural physical awareness”, as he puts it, but the...
Colour, size and drama: How to dress like André L...
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The best one was Chinatown . Great suits and jackets to emulate ....
Why has Italy been so influential?
August 13th 2021The reason Milan became the centre of Italian fashion was Florence and Rome couldn't sort out a fight. Italian clothing itself became successful abroad because people were tired of the 'haughty, arty' French. Spurred by our recent discussion of Ar...
Why has Italy been so influential?
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Wonderful quote, thank you. I had forgotten he references the French in particular...
How to buy a quality rug
July 30th 2021Here's some information and a little story from a recent visit. The biggest factor in a rug's quality is being hand knotted. Familiar territory, really, for men used to thinking of hand-sewn shoes and hand-padded jackets. It's fairly easy to tell i...
How to buy a quality rug
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You haven't mentioned it but it bears emphasizing: not all "wool" rugs are all wool. Many will use cotton too. Cotton is to be avoided if one wants a rug that lasts. One can often identify cotton content by checking the ...
The menswear merger: Sportswear and tailoring
July 28th 2021Sportswear brands are adding tailoring to their collections, perhaps as they feel a need to dress up after so many years of sneakers and sweatpants. Tailoring brands - from the opposite direction - are incorporating more sportswear. This has been ha...
The menswear merger: Sportswear and tailoring
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Yes, that’s precisely what I need! I have bought one black and one grey overshirt from Laboureur now and I think that is preatty gender neutral workwear. I am considering wearing a grey herringbone tweed sport jacket s...
