A vintage shopping day in New York
May 3rd 2024Recently myself, photographer Alex Natt and Carl and Oliver from Rubato (above) spent a day vintage shopping in New York. It was a lot of fun, and also I think interesting for those that are fairly new to vintage, or can find the process frustrating...
A vintage shopping day in New York
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They all have some, I wouldn't say there was one specialist...
The Permanent Style Summer drinks – taking ...
April 19th 2024Have you got a summer suit that needs an outing? Linen tailoring sitting in the closet with no matching 'garden party' invitation? Come to Permanent Style drinks on May 9th! We're taking over the Burlington Arcade, closing the space for just us and ...
The Permanent Style Summer drinks – taking ...
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Ha! Yeah we'll lure you out, slowly but surely...
Are you a menswear snob?
April 12th 2024By Manish Puri Forgive me for starting with such a blunt question. I know that, in common parlance, ‘snob’ is a pejorative term. However, when it comes to matters of dressing, it’s worth recalling the words of Yves Saint Laurent w...
Are you a menswear snob?
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13 bs, 8 cs, and just 1 a. I suppose I am well-balanced and grounded, and about halfway to being an utter menswear snob! Not quite ready to share a Palazzo at Pitti Uomo, I suspect....
I’m going on holiday
April 6th 2024For the past 16 years I’ve never taken a holiday from publishing and replying to comments on Permanent Style. I normally take a break on Christmas Day and Boxing Day, but that’s about it. You could call it dedication if you want, but I ...
Come to our next talk: Tony Gaziano at Mortimer H...
April 5th 2024Things have been a bit crazy recently with the pop-up shop and the book launches - now three, in London, Paris and New York. But I'm glad to say we're also re-starting our popular reader talks, where we interview an interesting person in menswear al...
Come to our next talk: Tony Gaziano at Mortimer H...
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Yes, probably in two weeks or so...
Book launches in Paris and New York
March 29th 2024We're going to have launch parties for the new book, The Casual Style Guide, in both Paris and New York over the coming months. The Paris launch will be on April 18th at Beige, and New York on May 16th at The Armoury. I'm really excited about this. ...
Book launches in Paris and New York
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Great news. I can't wait to hear more about the book launches in Paris and New York. It's fantastic that there will be stock available at the launch events, even though the book sold out online so quickly....
The Casual Style Guide is live
March 19th 2024The Casual Style Guide - the new book by myself and photographer Jamie Ferguson - is now live and available to buy. You can get it on the PS Shop here, but also at more than 50 stockists around the world (!) - from Stockholm to Bangkok, Dallas to Me...
The Casual Style Guide is live
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OK, thank you. Looking forward to it....
Why Ferdinando Caraceni is closing: An interview ...
March 11th 2024Ferdinando Caraceni is one of the world's best-regarded bespoke tailors, based in Milan. It has been run since his death in 2004 by Ferdinando's daughter, Nicoletta, and they have made me three jackets over the past 10 years. You can see them and ot...
Why Ferdinando Caraceni is closing: An interview ...
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All A nice article on Egyptian tailors, but it is behind a pay wall. https://www.ft.com/content/80175a4e-5040-4a8a-bbf4-b6a5e04e04e2...
Pop-up shops for 2024 – in London and New York
February 28th 2024I'm pleased to say the dates are fixed for two pop-ups this year - in London next month and then in New York in October. In three weeks we will be back on Savile Row, kindly hosted by New & Lingwood in their space at No.19. This worked well ...
Pop-up shops for 2024 – in London and New York
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Thank you Max, that's so nice to hear...
Spring/Summer 24 on the Permanent Style shop
February 23rd 2024Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months - apologies for the short delay. This only covers Spring/Summer, but feel free to ask in the comments about anything in Autumn/Wi...
Spring/Summer 24 on the Permanent Style shop
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Not until next year I'm afraid Steve, no. There will be a custom order available on the linen overshirts next month though, allowing people to secure theirs for next year and pick from a bigger range of colours and sizes...
How was Dry January for you?
February 2nd 2024I didn't buy any clothes this month. That wouldn't be a hardship for most people and it wasn't much of a hardship for me, but I was surprised how much it changed my perspective. On the day after publishing our article announcing our Dry January pr...
How was Dry January for you?
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Great Thanks! I’m looking forward to it. The Wax walker is one of my favourite pieces. Enjoy the weekend, Christian...
Journal article on my children
January 22nd 2024I wrote a little piece for the Rubato journal this weekend, about how good my children's instinct is for clothing. They nearly always give a good steer, I think because they're both very observant and know me very well. You can read it here. The coa...
Journal article on my children
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No, I took my regular size and it was fine...
Announcing: Dry January
January 1st 2024Dry January is, at least in the UK, an opportunity for people to give up alcohol for a month to recover from some of the excesses of the holidays. It is in that same spirit that during January, Permanent Style will not write about any new clothing. ...
Announcing: Dry January
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I would imagine for many, myself included, that the percentage number of items that we actually wear regularly (say at least 2-3 times a month) is well below 50%. Personally, I have been quite ruthless over the last two ...
Lost in translation: What menswear phrases really...
December 27th 2023By Manish Puri Powering up one’s menswear game isn’t merely about honing the perfect silhouette or mastering colour combinations. It also means becoming fluent in a whole new language. That will, of course, initially mean becoming famil...
Lost in translation: What menswear phrases really...
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Outstanding! Your comments resonate across many contexts. In a different scenario, they call to mind my recent experience flying back business class from Auckland to Perth, Western Australia on Air New Zealand. I was wea...
Where to buy a RTW double-breasted navy overcoat
December 20th 2023By Manish Puri Some years back, I was having a drink with my partner, Gemma, and a friend, Nathan, who shared my interest in clothes. Over a few pints and packets of bacon fries we delved deep into matters political and philosophical, before turning...
Where to buy a RTW double-breasted navy overcoat
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Ah oki, thank you so much for your fast reply! I'll keep scavenging the internet!...
The craft and range of Begg blankets
December 4th 2023Textiles is a very complimentary area to the tailoring we cover on PS, given the time readers spend poring over swatches and discussing weaves. But, the most readily consumable version of this is blankets, which we haven’t covered much. Given...
The craft and range of Begg blankets
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as far as I gather, Hermes is produced by Johnston of Elgin....
Stolen valour: Issues with wearing military clothing
November 8th 2023There is a concept American readers will be most familiar with, and which often surrounds vintage and reproduction military clothing, known as ‘stolen valour’. It describes how wearing military clothing as a civilian, and particularly m...
Stolen valour: Issues with wearing military clothing
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You know...I just avoid it. Some things I just don't need to wear, but I make absolutely no judgement of others that do, or really anything anyone wears to be honest,. Agree that the Ralph Lauren faux military stuff is v...
Berlin: A menswear shopping guide
November 6th 2023By J Patrick Truhn, with contributions from Maximillian Mogg and The Heritage Post. ‘Berlin’ and ‘sartorial’ are not words one is accustomed to seeing in the same sentence. This “poor, but sexy” (to quote a previ...
Berlin: A menswear shopping guide
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Cheers @Primer, much obliged!...
Come to our last talk of the year, with Anda Rowland
October 30th 2023Our next talk at Mortimer House will be in a couple of weeks, on Friday November 17th. And this time we're interviewing Anda Rowland of Anderson & Sheppard on what the future holds for Savile Row. Anda has been involved in the Row since 2005...
Come to our last talk of the year, with Anda Rowland
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They're Alden full straps...
Dressed-up New Yorkers: The view from the pop-up
October 27th 2023Our New York pop-up (now in its second year) brings in an interesting range of people - more, perhaps, than London. There’s Guy, who came last time too, an old-school New Yorker in bespoke, red socks and Warren Edwards loafers; Duncan, the kn...
Dressed-up New Yorkers: The view from the pop-up
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That's so lovely to hear, thank you Robert...
Is there still such a thing as an ‘investment pie...
October 9th 2023This is one of the many great questions people submitted in response to the ‘ You are the interviewer ’ post a couple of weeks ago. In fact, it brought together a few of the questions, as many of the good ones do. It’s an extension...
Is there still such a thing as an ‘investment pie...
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Really enjoyed this perspective, Simon. The point about 'investment' meaning different things to different people resonates - for some it's resale value, for others it's cost-per-wear. In our work with luxury...
The London pop-up, Autumn 2023
October 2nd 2023We are, for better or worse, an itinerant retailer. The London PS pop-up is about to enter its 10th iteration, just after holding a second one in New York, but the format and location are changing. This time we're back to just us, just PS products, ...
The London pop-up, Autumn 2023
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Hey Andy, I wonder whether your friend's has darkened a little with time. There will be slight differences between batches, but only very slight. When we were trying on the donegals this year on people in the shop, they ...
Mr Vintage Fayre: Bringing vintage menswear toget...
September 29th 2023This past Sunday was the second installment of ‘ Mr Vintage Fayre’, a new vintage-shopping event in London. The first one was back in April, and was by all accounts a success (I couldn’t attend unfortunately, weekends being always ...
Mr Vintage Fayre: Bringing vintage menswear toget...
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Worne London perhaps? They only do pop-ups though...
Introducing: The New Friday Polo
September 22nd 2023The Friday Polo was one of the first proper products we ever developed on Permanent Style and has gone through several iterations - spread collar, button-down, lightweight and heavy, short sleeve and long. But in the eight years since it launched, ...
We’re coming back to New York (and bringing...
September 15th 2023The pop-up shop we did last year with Rubato and Taillour went really well, so we're coming back to New York in October, with the addition shoemaker Seiji McCarthy (shoes below). This time we'll be on Christopher Street, with J Mueser kindly letting...
We’re coming back to New York (and bringing...
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Thank you Robert, it was lovely seeing you too...

























