The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago.
You can buy:
- Online on the PS Shop - it is there now.
- In one of the 60 menswear stores around the world that are stocking it (list below).
- Note that these are shipping out this week, so may not be there until next week
- And in one of the handpicked newsagents and book shops that are carrying it (second list below).
- These will be more like 2-3 weeks before they are on the shelves
As with our books, we would encourage everyone to buy from one of their local stockists, rather than ship a single copy all the way round the world. It supports local shops, and it's more efficient.
We haven't been able to set up a subscription mechanism in time, but there should be one for the next issue (October) and going forwards.
Also some quick events reminders:
- The normal PS Pop-Up starts today, in our new showroom at 37 Harley Street. Opening times are 11am to 7pm, Saturday 10am to 6pm
- August Special are there, the first time they have shown in the UK
- We have previews of a couple of new PS products
- The launch party for the magazine is tomorrow, Thursday March 27th, 6:30-8:30pm.
- This is currently full as we have had more RSVPs than there is space in the venue
- But if you want to be on the waiting list just in case, you can still email [email protected]
- The Japanese launch party is at Bryceland's in Tokyo, on Friday April 4th, 6-8pm
- No need to RSVP for that, just rock up
Menswear shop stockists:
Australia:
- Informale, Melbourne
- Trunk Tailors, Melbourne
- Double Monk, Melborne & Sydney
Canada:
- GS Douville, Montreal
China:
- Principle M, Beijing
- Trunk Tailors, Guangzhou
- The Anthology, Hong Kong
- The Armoury, Hong Kong
- Coller, Hong Kong
Germany:
- Maximillian Mogg, Berlin
- Michael Jondral, Hannover
- Massura, Munich
- Stuf-f, Düsseldorf
Indonesia:
- Soroi, Jakarta
Japan:
- Bryceland's, Tokyo
The Netherlands:
- Besnard, Haarlem
New Zealand:
- Crane Brothers, Auckland
Norway:
- Andreas Feet, Oslo
- Cavour, Oslo
The Philippines:
- Signet, Manila
Singapore:
- Decorum
South Korea:
- Barbershop, Seoul
- Parlour, Seoul
- Unipair, Seoul
Sweden:
- Skoaktiebolaget, Stockholm (online)
- Myrqvist, Stockholm
- Vangelis, Stockholm
Switzerland:
- Trunk, Zurich
Taiwan:
- Oak Room, Taipei
Thailand:
- Decorum, Bangkok
UK:
- Campbell's, Beauly
- Dick's, Edinburgh
- Rivet & Hide, Manchester
- The Shopkeeper, Norwich
- The Local Merchants, Southend-on-Sea
- Anderson & Sheppard, London
- Arterton, London
- Bryceland's, London
- Drake's, London
- Edward Green, London
- Myrqvist, London
- Natalino, London
- Richard Gelding, London
- Rivet & Hide, London
- Son of a Stag, London
- Trunk, London
- The Valet, London
- William Crabtree, London
- Bentleys. London
United States:
- Old House Provisions, Alexandria
- Buck Mason, Austin
- Canoe Club, Boulder
- Claymore Shop, Birmingham, Michigan
- Dashing Chicago, Chicago
- Beckett & Robb, Holladay
- Buck Mason, Hancock Park, Los Angeles
- Buck Mason, Silver Lake, Los Angeles
- Buck Mason, Nashville
- The Armoury, New York
- Buck Mason, Flatiron, New York
- Buck Mason, Nolita, New York
- Buck Mason, West Village, New York
- Leffot, New York
- J Mueser, New York
- Juniors, Philadelphia
- Tailors Keep, San Francisco
- Cad and the Dandy, New York
- Louie, Weymouth MA
Newsagent/bookshop stockists:
(Note some accounts are being handled by local distributors, so exact branches are not always confirmed yet.)
Belgium:
- IMS Belgium, Antwerp
Canada:
- Issues, Toronto
- Multimags, Montreal
China:
- LMDS Shanghai Bookstore, Shanghai
- Dorbeetle Studio, Hangzhou
France:
- IPS Paris distributer, locations to be confirmed
Germany:
- Do you read me?!, Berlin
- Coffee Table Mags, Hamburg
Italy:
- Corriani, locations to be confirmed
- Corso Como, locations to be confirmed
- Frab's di Dario Gaspari, Milan
- Reading Room, Milan
Japan:
- IPS Nippan distributer, locations to be confirmed
- Dover Street Market, Tokyo
Netherlands:
- Athenaeum, Amsterdam
Portugal:
- Under the Cover, Lisbon
South Korea:
- World Magazine
Spain:
- SGEL distributer, locations to be confirmed
Sweden:
- Papercut, Stockholm
Switzerland:
- The Monocle Kiosk, Zurich
United Kingdom:
- Dover Street Market, London
- Good News, London
- Magculture, London
- Magma Covent Garden, London
- News and Coffee Coal Drops Yard, London
- News and Coffee Holborn, London
- Mayhew News, London
- Rococo News, London
- Shreeji News, London
- Rainbow News, London
- WHS Selfridges, London
- Newsstand, Whitstable
- Magalleria, Bath
- Rare Mags, Stockport
- Rova Editions, Bristol
- UNITOM, Manchester
United States:
- Casa Iconic Magazines, New York
- Corridor NYC, New York
- McNally Jackson Books, New York
- Mr Wolf, New Orleans
- The Daily Planet Bookstore, Los Angeles
- Tomo mags, Houston
- Periodicals, Detroit
- Studio Kristien, North Carolina
- Small Changes distributer, NW USA, locations to be confirmed
Best of luck with this. I am looking forward to purchasing my copy and of course looking forward to tomorrow evening!
Thank you Matthew
I’ve ordered mine and looking forward to it!
Congratulations; I look forward to reading it. For distribution in South Ken / Chelsea I can recommend the newsagent Fulham News which has mainly fashion and design magazines.
Thanks RSH. Go in there and ask if they have it! That’s the best way to get it on their radar
Hey Simon, Do you think the magazine will still be available on the shop when I order a pair of shorts next month?
£11.40 “tax and shipping” on a £20 magazine? That raised an eyebrow….
It’s the shipping Oliver, that’s just what it costs unfortunately. It’s one reason we encourage readers to buy from their local shops instead.
If we charged less than it cost to ship the magazines, we’d be losing money on every issue.
On reflection, makes sense. All the best for the launch.
No worries Oliver. We’ve actually just been talking to our distributor and we’ve added the option for a ‘National Carrier’ delivery, which is cheaper. This won’t be as fast, but people clearly want that option. So great to be able to be so responsive!
I also just checked and VAT is being incorrectly applied, we’ll take that off and refund you Oliver
Alas £17 shipping on a £20 magazine does really make it a bit much. I’m afraid I’ll have to do without it in Ireland.
I understand that this is what your courier charges but it seems to me that Royal Mail would offer international tracked delivery for less than half the price. Maybe that would be a more appropriate route for lower value items like this?
Hi Brian,
Yes it’s a good point, I think we’ll review that and see what the comparison is like. It’s a hard one to balance because some people say they prefer the speed etc on the couriers.
By the way, I assume you mean Ireland not N.Ireland?
Yes, that’s right, Ireland not N. Ireland. I do understand that it’s a tricky balance but I’d certainly be happy to wait a few days.
Thanks Brian. It’s useful to know and definitely something we’ll find the right balance on going forwards – even books we’re finding people see differently to magazines
Hello Simon. Same point as Oliver. Any chance of persuading C&J to be a distributor for the City and Canary Wharf?
We can certainly ask them. Though note that we’ve now added an option for a ‘National Carrier’ delivery, which is cheaper and the Royal Mail in the UK. This won’t be as fast, but people clearly want that option. So great to be able to be so responsive!
Fantastic Simon. I’ve just ordered a copy.
Hi Simon,
Just to add to this, Royal Mail would likely be the most cost effective, as magazines are an area they have experience in delivering. When you offer a subscription they would likely be even better value as you have a planned posting profile and depending on volume may offer some sort of bulk pricing option. As the up front payment for the subscription would be good for cash flow, you may even be able to absorb some of the postage costs. As you are probably aware the margins and elasticity of pricing can be particularly sensitive in the print area and may impact sales in the longer term after initial interest flattens. I have some experience of print distribution so please do accept the above in the spirit in which it’s meant. BYW I’ll be picking mine up in Drake’s.
Wishing you every success.
Of course Stephen, that’s helpful.
We’ve actually just been talking to our distributor and we’ve added the option for a ‘National Carrier’ delivery, which will be Royal Mail in the UK. This won’t be as fast, but people clearly want that option. So great to be able to be so responsive!
Well done for being so responsive!
Thanks!
I’m with you,in australia the pound more than doubles, so with auspost woeful postage that lets me out.
I sent an rsvp email on Monday, does that mean I’m on the waiting list?
No, we only closed the list this morning, you’re good Brad.
Hi Simon,
I thought the new showroom was near Harley Street in Marylebone? You mentioned in this article the normal pop up is at 37 Saville Row.
Thanks
Rupesh
You’re right, it is Harley Street. Thanks Rupesh
Bought online via the PS Shop!
Pop up is at 37 Harley Street not Savile Row?
Best
J
Yes thats right!
Hi Simon, great. Unfortunately no Austrian stockist.
I do not want to be fussy, but it is not “Dusselforf” but “Düsseldorf”.
No worries Markus, I’ll change that.
Would love to buy the digital copies since I live in Sweden 🙁
We’re not going to do a digital version Ted, but you can buy one from Papercut in Stockholm, or get it online from Skoaktiebolaget
Congratulations on the launch of the new magazine. I can´t wait to read it. Do you know by any chance when it will be delivered to the stockists? I have called all four here in Germany and none of them has an idea.
Thank you, Simon.
Hi Jens – this is mentioned in the bullets at the top. Menswear shops should have theirs within the next week. Newsagents and bookshops should be a couple of weeks
My mistake. Sorry, Simon and thanks a lot for your answer.
May I suggest softcover.at in Vienna as a bookshop stockist in Austria? I would certainly like to buy the first copy. I am sorry, but i have to agree that shipping is too expensive and i would certainly buy a digital version in the second.
Hey Rainer,
Absolutely, that’s good to know.
We’ve actually just been talking to our distributor and we’ve added the option for a ‘National Carrier’ delivery, which is cheaper. This won’t be as fast, but people clearly want that option. So great to be able to be so responsive!
Of course, you can also order one online from a shop in Germany and presumably it would be cheaper to ship to you from there?
Thank you, Simon.
Shipping from Germany to Austria is also usually quite expensive, absurdly so.
Good that there is a cheaper, albeit slower shipping option. I´ll use this.
It would certainly be good to have a distributor in Austria. Vienna is not exactly a no-man’s land when it comes to bespoke culture, although I don’t know if there’s enough of an audience here.
There is enough audience for sure! 🙂 Have you ordered ultimately? How did it work out for you?
Just ordered mine, Simon… Best wishes to you with your new launch of both this and the Harley Street location
Thank you Michael
Simon,
When you set up a subscription system, please give some consideration to foreign countries. I live in NY, but a ways away from NYC; the ability to have it shipped to my home would be much more convenient than driving an hour and a half to pick one up.
Thank you.
Thanks Brian. Yes it would work in foreign countries in just the same way as the UK I think
Simon
Congrats. Unsure where to put this comment but do you have any recommendations for where to purchase cloth as a civilian? I would like to purchase some linen lengths here in the U.K. and take to my tailor abroad. Thank you
I’m afraid there isn’t really anywhere good George. Some of the mills have offices, but they’re there to look at bunches, not buy cloth as a civilian
Douglas Cordeaux would take offence to that!
I was assuming he meant in London, but perhaps he didn’t. I assume most aren’t going to actually travel around to all the different mills
Harrisons have a showroom on Jermyn Street – https://www.harrisons1863.com/contact-us/. Could George T to visit or order W Bill Irish linens.directly?- https://www.harrisons1863.com/cloth-search/?srch=d&collection=85389&imperial-weight=&weight=&composition=&colour=&design=. Surely worth a call.
They do Kent, but they’re not so much set up to deal with end customers, and most of what you’re going to see is bunches. There are a few bolts, but not much. Not like the old W Bill basement there used to be
Fox Brothers sells linen in its cloth shop – https://foxflannel.com/collections/fox-linen.
Simon,
Congrats on the new magazine!
For a wedding tie, where would you go to purchase it? And what things would you look for? Sheen, type of weave, colour, etc.?
Cheers,
GG
Thanks GG. Have you seen the weddings section of the website? There are whole articles in there on wedding ties
I have yes! I was more curious for where you’d go to find something like this, really. I went to Marinella recently but didn’t love the options.
Ah, I see. Try Budd perhaps?
Hi Simon – so pleased for you and the team. Can we twist your arm to arrange for a local newsagent in Greece to stock this? I’d be happy to help! Dimitrios
They’d be very welcome to Dimitrios, just ask them and they can reach out to us or the distributor – just drop me an email
Just ordered it.
I live in the USA Pacific Northwest, so I’ll be purchasing online unless/until you find a shop in Portland, Oregon willing to stock it.
Looking forward to the first issue and wishing PS every success with the new venture.
Keep an eye on the list – Small Changes distributes in the whole NW of the country and is going to give us a list of places that want it.
hi simon – how many pages are in the magazine?
148
Good luck with the magazine and the launch! I’m disappointed that there’s no Northern California stockist. Perhaps reach out to Tailors Keep (San Francisco and Palo Alto)?
Hey Andrew,
Do reach out to them and ask, would be great to add them
I did and Ryan Blevins, the owner, is very keen to carry the magazine. I’ll reach out to you both, offline, if that’s okay.
Please do. Thank you Andrew
Damn autocorrect. It’s Ryan Devens.
Will you be looking to extend the number of non-London stockists in the UK in future? I understand that London is probably your biggest market, but the lists look a little unbalanced currently.
Potentially, yes, though of course there are far fewer shops elsewhere – do mention it to any local store you like if you’d like them to carry copies
Hi, I’m from Portugal. Just contacted the store listed (Under the Cover), and they have no idea about this magazine. How can I buy it?
They won’t have it in yet Joao, as mentioned in the article. Give it another couple of weeks
Great news! And you just let me know about an independent magazine shop within a decent walk of my home, so thank you for that too! Will hope they get copies in before I travel in 10 days 🙂
Amazing!
Any chance of offering it at The Andover Shop in Cambridge, MA, US?
I don’t know them very well Leif, but perhaps mention it to them when you’re in there next – reader marketing, in every corner of the world!
Hi Simon, roughly what’s the ratio of content to ads? Some magazines *coughtherake* have really pushed the limits of what’s tolerable in recent years. Thanks.
Oh the vast majority is editorial. I think there are 12 advertisers maybe, in a magazine of 148 pages
Thanks Simon. Just to clarify, do you mean there are 12 pages of ads of 148 total? If so that’s a great ratio.
A little more than that as three or four are spreads, but yes
Thank you for a lovely event last night. Made new friends and very much enjoyed the evening
That’s so nice to hear Nicholas!
BRAVO AND GOOD LUCK!!!!
As a keen regular reader of your website, it is with sorrow that I must express my disappointment with your Permanent Style magazine.
It has not been made clear, either here or in the magazine itself, that the content of the magazine comprises almost entirely material which has already been published on the website.
Of 27 items listed on the contents page, I have only found one which is not already on the website. From columns to reviews, from ‘How It’s Made’ articles to Style features, from ‘How To Dress Like’ articles to Travel Focus items on Japan, all have previously appeared on the website.
Some have been minimally updated – so the 2022 website feature “My Watches Eight Years Later” is reprinted as “My Watches Ten Years Later” – but essentially, except for the cover article, the images and text in the magazine are all taken from the online material.
Perhaps I was naïve, but I anticipated a magazine with a range of new, original articles, perhaps taking approaches in print which would not work online, perhaps taking time and space to explore subjects which the pace of online publishing does not permit, perhaps using graphic approaches with tables and comparisons which only print can do well. Instead, I found myself flicking through material which I had already seen and read, without even editing the text for the more leisurely pace of a magazine.
This is not what I expected from a brand whose message in menswear itself is always ‘quality’. To charge £20 for the magazine without making it clear that the content is republished from the website is, at best, disengenuous.
Hi Paul,
I’m very sorry you feel that way, but I’m not sure you can have read the launch article, as I did say so there:
“Over time, an increasing amount of the magazine will be in print first, designed for that format. In this first issue, that applies to the cover story and to the illustrations we commissioned.”
I also made it clear why I wanted to re-use this content:
“The quality of what PS does has increased hugely over the years, compared to the little 300-word blog posts we used to do. Now we’ll spend a whole day at the epic Real McCoy’s headquarters in Japan, or summarise my experience with 60 of the world’s best tailors, all in one article.
Those kind of pieces deserve a big, hard-copy print on nice paper. Showing the magazine proofs to friends and readers recently, I was interested that the consistent reaction was how different the reading experience was to online – seeing everything presented together, noticing things for the first time, appreciating colours and combinations.”
As I said, going forward an increasing amount of content will be for the magazine only. We will do some longer pieces just for it. But some will always be from the website and some will appear on the magazine later on. After all, this is the case with most other mainstream magazines – most magazine articles are then on the website as well.
I hope that makes that clearer, and sorry you missed that original article.
I have to admit to being disappointed as well when my copy landed this morning. Even having read that article I interpreted it as that the ‘kind of pieces’ that deserved to be printed referred to future articles that were that kind of piece.
I don’t really have a problem with the magazine articles appearing online, I subscribe to a biannual journal called the Bikepacking Journal which publishes a high quality journal twice a year with original content and then over time publishes these stories to their free website. The quality of the experience of reading the essays in a physical publication is worth the money for me, even if I could read it for free online later.
The disappointment for me is the limited novelty of the PS magazine having read most of it already. Part of the pleasure of a magazine is the discovery of the new, whereas this feels like more of a retrospective.
Thanks Brian. As mentioned above this will be more of the case going forward, but also as a reader commented above, a lot of people don’t read every article online. I said in the intro that I was surprised how many people I showed the magazine to hadn’t seen several of the articles online, and that continues to be the case.
I also think the magazine will be interesting as an archive piece when people want to go back and browse old pieces – it’s a lot easier and nicer to do that in magazines like this than it is to do it online
Hi Paul, your note stopped me in tracks – perhaps the first dissenting voice about Permanent Style magazine’s launch issue. I am a subeditor on one of the UK’s broadsheet newspapers and on our 24-hour online news sites published across the UK, Australia, Europe, US and International editions. All news appear first on the websites and is then ‘re-forked’ (technical term for picking copy for the daily newspaper). In fact, we continue to update the print edition from our latest online news coverage.
There is never any exclusive content published on the paper that wouldn’t have appeared online 24 hours earlier. Ditto, for our weekly news magazine published a week later and circulated globally. I have gone into this level of detail so that you and other PS readers can understand the typical production and editorial workflow in any major news organisation and niche publications like Permanent Style magazine.
I don’t think it appropriate to compare a broadsheet newspaper and its online site with a bi-annual magazine. Of course a news-based title operates on that kind of basis – and the website operates through a paywall, so readers are paying for their content whether online or in print. PS readers have already read this content for free over the last several years (we are not talking news here), and what disappointed me was the fact that it was not made clearer that the content (of a very expensive magazine) was republished material. Most independent magazines do NOT put all of their content online for free – have a look at the differing content which a title like Monocle puts on its website and in its magazine.
Different media are intended to different audiences. The person walking into a store that sells the PS magazine may not have heard of the PS website before. That person then walks out and becomes a follower of PS – the website. They enter a whole new world of hours and hours of high quality reading and information, all for free. If you think about it this way, then the value proposition for the magazine buyer is huge. They buy a magazine, and discover a huge online platform – and the community that comes with it.
Edouard, by that logic the value proposition for regular readers of the website is poor. I’m just not sure who would want to buy an expensive magazine containing articles they have been reading online, for free, over the preceding 6 months.
It’s good to have your opinion Tony. Quite a lot of people is the answer though, as almost 1000 people have bought it online so far and more than that from the shops that have stocked it. We’ve had lots of messages from those people about how much they love it as well. It’s great to have dissenting opinions, but I think other people just have a different view to you about print and the reading experience.
Also, this probably demonstrates what amazing value the website is!
To chime in on this interesting discussion, for what it’s worth, I feel similarly to Paul. I was about to purchase the magazine until I read his comment and realized for the first time that it was largely (exclusively?) reissuing old articles from the website. That hadn’t been clear to me and that’s not something I’. personally interested in (though I’m glad to hear others are interested). Respectfully, I think the launch article could have been clearer about that and I hope future magazine issues include material that was not published on the website.
Having said all that, this website is undeniably great value and I’m delighted to hear the magazine launch has been successful.
Thanks, and good to have your view. The current magazine’s cover story is exclusive, and we commissioned new illustrations for some of the articles. In future, more will be exclusive and more will be in the magazine first
Just a heads up, I went into Trunk in Zürich today and they were caught off guard as they had no stock and didn’t expect to! Not sure where the miscommunication happened, but they’ll be ordering a few in now so should be available in Zurich in a little while.
Hey Phil,
Thanks, they should have had them in by now, I’ll double check.
The order was placed from the London store, so perhaps they didn’t tell Zurich they were coming?
Try “Book Soup” in Los Angeles. Lots of traffic and they carry eclectic magazines.
Of all the places the PS magazine will be stocked, Mr. Wolf in New Orleans. Never thought PS would get down there in the dirty south. Simon, how did you get connected to Mr. Wolf? There isn’t a well established tailoring or bespoke scene there in New Orleans.
The sales to newsagents and bookstores are mostly through an agency Dan – they distribute magazines like Monocle and L’Etiquette worldwide, and they reach out to their network to ask who would like to carry it. I can’t say why Mr. Wolf decided to
Simon,
Congrats for this launch.
Any idea or precision where to find it in Paris ? Thanks
Hi Bernard – not yet no, sorry
My copy arrived in the post today, really enjoying reading it (it’s so refreshing to read a magazine where everything is worth reading, not just one or two articles).
V niche question, but what font is used for the article text, and the ‘Permanent Style’ heading on the front page? They’re both gorgeous!
Lovely to hear Ben.
The Permanent Style heading is something we had designed, it’s not a font.
The article text font is GT Pantheon, which is really nice, and coincidentally the actual designer of the font is a reader – we only discovered that when he commented on the original announcement article!
What a coincidence!
I know right?
Hi Simon,
I’ve just got my hands on a copy of the magazine. Congrats on the magazine – its truly delightful.
Are there are any magazines you would recommend as someone who is a regular reader of PS.
Thanks
Thank you.
Not many unfortunately. I’d recommend L’Etiquette, though some of the styling may not be for you
Thanks Simon. So PS magazine is truly one of a kind. 🙂
One unusual place for reading about fashion and also specifically men’s fashion:
FT style – https://www.ft.com/style
lol
This was a great piece: https://on.ft.com/4hXCizA
Yes Robert is one of the best writers out there
Does anyone know if I can get the magazine here in Mallorca?
Afternoon folks
I popped into Son of a Stag (London) just now and they didn’t know about the magazine. They said they haven’t done anything with magazines for a while and didn’t expect to. One to follow up with the store I think!
Just thought I’d let you know.
Cheers
Chris
How strange they have definitely ordered some and they have been shipped to them, maybe they haven’t been processed yet sometimes it takes a while for an order to get processed in a warehouse and put out on the shop floor, sorry it wasn’t there for you this time. I will follow up with them.
Thanks Lucas. Not to worry I can easily nip elsewhere, just thought you’d like to know.
All the best!
The inaugural edition of PS Magazine arrived today.
I especially appreciate that the text is easy enough to read with my aging eyes, but I certainly wouldn’t object if it were just a tad larger. As expected, the photographs are large and beautiful.
For anyone wondering how long it takes to get one in the international mail: I ordered my copy on Wednesday, March 26th. It was shipped via the Royal Mail the next day and arrived at my door here on the US west coast today, Saturday, April 5th. That’s 10 days from date of order to arrival. Excellent.
Thanks Downing, noted on the text and good to know on the arrival time
Hello Simon,
I have been trying to purchase a copy in Paris, but alas, I have not been lucky. Are there any shops in Paris that will sell the magazine?
Hello Rui
Unfortunately not at the moment, but please mention it to your favourite shops.
Congrats! Just ordered 🙂