Video: Ethan Newton, his style and the evolution ...
November 14th 2022It's easy to forget that when Bryceland's first started, the idea was just to do tailoring. Six and half years later, on the eve of opening his third shop in London, Ethan Newton reflects with me on how far he and the brand have come. Hear how he th...
Video: Ethan Newton, his style and the evolution ...
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Yes, I think we begin to be more interested in clothes over time, particularly when we see others wear them well. However, I wouldn't put these in the bracket of black trousers, as they'll fade quickly and basically beco...
Reader profile: Shun
October 17th 2022With the PS reader profiles, we’re always looking to add something different - a different style, a different age, hopefully at some point a different location. Although Shun’s love of classic menswear will be shared by many, he is a li...
Reader profile: Shun
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They're good quality and good value, but most of the styles are too chunky for me personally...
Our next talk in London: Ethan Newton, October 25th
September 27th 2022Our last evening talk with Tony Sylvester was so fun that we have a second one lined up - with Ethan Newton on Tuesday, October 25th. The Bryceland's founder is only in London for a few weeks, but we've found a date and will be in the same space as...
Our next talk in London: Ethan Newton, October 25th
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No worries...
Rayon shirts, and tucking in or out
August 1st 2022I ’ve been interested in rayon shirts recently, perhaps as I’ve been dressing a bit more casually and would like an alternative to linen. However, I’ve found it hard to find the perfect model. Usually the collar is the issue - this...
Rayon shirts, and tucking in or out
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I don't know how much bigger I'm afraid, but a little I think...
Shopping in person at Marrkt, York
March 11th 2022I was in York last week. It’s where my wife grew up, and I’ve been dozens of times over the years, though not for the past three or four. The centre has a lot more closed shops since Covid; it’s quite sad. But I did notice one big ...
Shopping in person at Marrkt, York
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Thanks Simon...
Reader profile: Ben C
December 10th 2021I’ve known Ben for a long time now. He worked round the corner from me during my journalism days, and we were both customers of visiting artisans like Elia Caliendo and Simone Abbarchi. We even did a shoot together for Elia years ago. Ben and ...
Christmas gift list 2021: Shawls, soap and Swan S...
November 17th 2021It’s that time of the year again. So, with both apologies and thanks to readers that bemoaned the lack of this list last year, these are just a few of my favourite things... In these lists we try to go beyond menswear into other beautiful, cra...
Christmas gift list 2021: Shawls, soap and Swan S...
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Hi Simon. This is very helpful indeed. Dry clean it will be. Thanks. Yash...
The best things from the pop-up: Bryceland’s, Col...
October 29th 2021This was so lovely. The opportunity to see readers in person for the first time in two years, and such great products to show them. Before the party kicked off, I made sure to try on all of the Bryceland’s products I hadn’t seen or trie...
The best things from the pop-up: Bryceland’s, Col...
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Thanks for your reply! The rollneck idea sounds great, but black tie seems also appropriate. Maybe not in the opera, but at home at the fireplace ;-)...
Reader profile: Manish
August 23rd 2021Sometimes I feel a bit envious of brands holding trunk shows, because they meet so many more PS readers than I do. I see people at occasional events, and of course the pop-ups once or twice a year, but that's about it. So one of the nice things ab...
Artists’ clothing: Comfortable, practical, modern
August 6th 2021By Tony Sylvester Sitting down to write today, I am wearing my favourite recent piece of clothing. Brand new from Bryceland’s, the knee-length linen Farmer’s Smock (below) might be a bit of a departure from what you expect from the desig...
Artists’ clothing: Comfortable, practical, modern
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I inadvertently dressed this way and then it became trendy… I think there is something with being innately rebellious Englishman that makes you want to throw out the suit and tie and grab something you can actually liv...
Introducing: The PS short-sleeved shirt
July 26th 2021Last Summer, I had coffee with a friend on a hot afternoon in Mayfair. Sitting outside a pavement cafe, he was wearing loafers, a beautifully tailored trousers and - to my surprise - a short-sleeved shirt. I’ve never really liked short sleeve...
Introducing: The PS short-sleeved shirt
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More non-jacket myself...
My journey in perfume
April 2nd 2021A couple of weeks ago I cleared out a lot of perfumes sitting in our bathroom cabinet. The cabinet is actually a tall, vintage piece, originally for a dining room. It has drawers in the bottom where we keep towels and sheets, and shelves in the top...
My journey in perfume
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…an update on the above: 9 months and a lot of research later. Having also read a Die Workwear article where he recommends La Via Del Profumo’s Milano Caffé and Cuoio Dei Dolci I have gone down a bit of a rabbit hol...
Workwear and tailoring: How to dress like Willy Wang
September 11th 2020I first spent time with Willy Wang ( @wwc.willy) last year during our pop-up shop on Savile Row, when he was here with The Anthology. (He works in the company’s Taipei store, which is also a Bryceland’s retailer.) I had followed Willy for...
Workwear and tailoring: How to dress like Willy Wang
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Lovely to hear...
How to launch a menswear brand
August 26th 2020Despite the uncertainty in the world right now - and the economy in particular - it has never been easier to launch a brand. Indeed, I suspect that in the next couple of years most of the new, interesting designs will come from small start-ups, rath...
How to launch a menswear brand
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Hey Jay, I do think it would be hard to be honest. Your main challenge would be the number of English and non-English brands sold here. Not just the Northampton makers, but Weston, loads of Alden, Corthay for a long time...
Lockdown looks: What I really wore at home
June 19th 2020Every day, when I get dressed, there is something new I’m interested in wearing. Not necessarily new clothing, but a new outfit, a new combination of colours, perhaps a mixing of styles. And sometimes just a combination that feels new, becaus...
Lockdown looks: What I really wore at home
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It's hard sometimes to quantify precisely, because of the combination of gauge and ply - the gauge meaning it might be chunky hard but it's more loosely put together. Our shawl is a little like that....
Light relief: Jamie’s clothes and style
April 8th 2020OK, so. Friend and photographer Jamie Ferguson has been locked up indoors for weeks, as we all have. And he’s gone a bit stir crazy. We had started talking a while ago about shoots we could do remotely. Perhaps looking at a few outfits of his...
Light relief: Jamie’s clothes and style
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Love the penny loafers worn barefoot! Very hot look...
Wearing black
January 22nd 2020Over the past year, I’ve gradually been wearing more black. Readers will have seen that in the recommendation of this Berg & Berg black shirt , for example, and these black cords . It's been particularly pronounced with shoes though, a...
Wearing black
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If that's the material then I think DB probably, lean into the style of it...
Our Autumn/Winter Top 10, 2019
October 23rd 2019Welcome to our small but regular selection of interesting things this Autumn/Winter. As ever, this is a highly personal list, which makes it both idiosyncratic and entirely without commercial angle - no one can ever and will ever be able to pay to a...
Our Autumn/Winter Top 10, 2019
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I haven't seen that one in person. It looks nice though...
The pop-up shop is back in September, with six ne...
July 19th 2019I’m pleased to say that the ‘Permanent Style Presents’ pop-up shop will be back on Savile Row in September, featuring six new brands, and a dedicated week for Bryceland’s. We will be in the same place, in the same format, as...
The pop-up shop is back in September, with six ne...
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Hi Jonathan, It's not I'm afraid, but this is all really useful. I did try a prototype of the sweater in grey but the melange is not great in a fine merino sweater like this - not like a normal mid-weight cashmere. Out o...
Dressing for complexion and skin colour: Should y...
March 27th 2019High contrast Readers regularly ask about whether they should wear certain colours, and why certain clothes might appear to ‘wash them out’. My opinion has always been that skin colour and complexion is less important than most think. Th...
Dressing for complexion and skin colour: Should y...
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Hi Josh - Yes I am aware of all that colour theory, and your question is kind of the point of the article. Do you have any more specific questions having read it?...
Bryceland’s: Sawtooth shirt review and range over...
March 13th 2019One of the most enjoyable things about having Ethan in the pop-up shop last month was the opportunity to try on the full Bryceland’s range. Ethan was pretty popular with readers during the day, but there would normally be half an hour before w...
Bryceland’s: Sawtooth shirt review and range over...
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I don't think it has, but it's just the collar being a little big....
New pop-up shop – with Bryceland’s, O...
January 7th 2019I'm very happy to say that Permanent Style Presents will be back for another opening at the end of February. The pop-up shop, now its fourth incarnation, will be on Savile Row for two weeks from February 19th. We will be featuring largely new brands...
New pop-up shop – with Bryceland’s, O...
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Yes it will Carl. Not currently, no......
Our Autumn/Winter Top 10, 2018
October 10th 2018A reader commented on the last instalment of this list that it shaped his whole season’s shopping. No pressure then. Many of the ranges will feature in other coverage later in the year – particularly the ones I’ve already bought...
Our Autumn/Winter Top 10, 2018
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Yes good point, I think that was more a case of how I came to feel about the PWVC cut over time, rather than changing my tastes. But yes shetlands I definitely wear less. Apart from those two I wear Colhay's, Bryceland's...
How I filter fashions
August 1st 2018Fashions sweep through the world of classic menswear on a fairly regular basis – no matter how permanent we think our tastes and styles are. I find it pays to consider each carefully, and then over time decide which of three camps it falls int...
Hong Kong: A sartorial shopping guide
May 14th 2018Hong Kong has long been a centre for international commerce, driven by its location as a port and later by its strategic importance to the British Empire. When it was handed back to China in 1997, the city retained its vibrancy and international fl...
Hong Kong: A sartorial shopping guide
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I have been, but not for a few years Shem so I can't really comment I'm afraid...
