Earthy, refined colours for summer: Biagio Granat...

July 12th 2019

Today is a lovely day in London (the day I write this, that is, July 3, not the day it’s published). Sunny, a light breeze, a few clouds drifting across the sky. It’s twenty-three degrees celcius. The kind of temperature where you can we...

Earthy, refined colours for summer: Biagio Granat...

Today is a lovely day in London (the day I write this, that is, July 3, not the day it’s published). Sunny, a light breeze, a few clouds drifting across the sky.  It’s twenty-three degrees celcius. The kind of tempe...

Jackets - StyleJuly 12th 2019

Tatsuya Nakamura and Tomoyoshi Takada of Beams &#...

July 5th 2019

Tatsuya Nakamura Japanese fashion drives so much of classic style that we barely see in the West. Italian brands can be huge in Japan, yet barely be covered here. Partly as a result, Japanese buyers are some of the most knowledgeable in the world. T...

Tatsuya Nakamura and Tomoyoshi Takada of Beams &#...

Tatsuya Nakamura Japanese fashion drives so much of classic style that we barely see in the West. Italian brands can be huge in Japan, yet barely be covered here. Partly as a result, Japanese buyers are some of the most...

StyleJuly 5th 2019

The Wedding Style Guide: It’s not about you

June 28th 2019

One of the lovely things about the questions and comments we get on Permanent Style is the trends they highlight. In the past two weeks there have been dozens of questions on old posts about wedding attire. So I know everyone is thinking about what ...

The Wedding Style Guide: It’s not about you

One of the lovely things about the questions and comments we get on Permanent Style is the trends they highlight. In the past two weeks there have been dozens of questions on old posts about wedding attire. So I know ev...

Style - SuitsJune 28th 2019

Which sports-jacket office are you?

June 5th 2019

One of the most popular posts we’ve ever written on Permanent Style was ‘Which office are you?’, back in February 2016. It showed a spectrum of outfits from T-shirt and jeans, through knitwear and flannels, up to a jacket and tie -...

Which sports-jacket office are you?

One of the most popular posts we’ve ever written on Permanent Style was ‘Which office are you?’, back in February 2016. It showed a spectrum of outfits from T-shirt and jeans, through knitwear and flannels, up to ...

StyleJune 5th 2019

England and Florence: Understated, rural style

May 13th 2019

  I always wondered why my friend Tommaso was such a fan of British style: he always wore tweed jackets, flannel trousers, Scottish knitwear. Even cotton Harrington jackets. His green tweed jacket from Loris Vestrucci was one reason I was i...

England and Florence: Understated, rural style

  I always wondered why my friend Tommaso was such a fan of British style: he always wore tweed jackets, flannel trousers, Scottish knitwear. Even cotton Harrington jackets. His green tweed jacket from Loris Vestru...

Style - VideoMay 13th 2019

If you only had five business suits: A capsule co...

April 29th 2019

These ‘Building a Wardrobe’ pieces have now been collected into a Guide, which will expand over time. You can see the list at the right (on desktop), at the bottom of this post (on mobile) or simply on its own page here. &nbs...

If you only had five business suits: A capsule co...

These ‘Building a Wardrobe’ pieces have now been collected into a Guide, which will expand over time. You can see the list at the right (on desktop), at the bottom of this post (on mobile) or simply on its ow...

Style - SuitsApril 29th 2019

Men need a core casual wardrobe

April 26th 2019

Over the next few weeks, will be doing a few posts on creating a core wardrobe of clothes – often called a ‘capsule collection’ – to add to those already published on ties, shirts and handkerchiefs. In my opini...

Men need a core casual wardrobe

Over the next few weeks, will be doing a few posts on creating a core wardrobe of clothes – often called a ‘capsule collection’ – to add to those already published on ties, shirts and handkerchief...

StyleApril 26th 2019

A Connolly tonal outfit: cream, grey and brown

April 1st 2019

This outfit, worn on the last Saturday of our pop-up shop, is a good illustration of the kind of clothing that excites me at the moment. It could be defined, perhaps, as casual but luxurious, muted but refined. Casual, in that there’s no jacke...

A Connolly tonal outfit: cream, grey and brown

This outfit, worn on the last Saturday of our pop-up shop, is a good illustration of the kind of clothing that excites me at the moment. It could be defined, perhaps, as casual but luxurious, muted but refined. Casual, ...

StyleApril 1st 2019

Dressing for complexion and skin colour: Should y...

March 27th 2019

High contrast Readers regularly ask about whether they should wear certain colours, and why certain clothes might appear to ‘wash them out’. My opinion has always been that skin colour and complexion is less important than most think. Th...

Dressing for complexion and skin colour: Should y...

High contrast Readers regularly ask about whether they should wear certain colours, and why certain clothes might appear to ‘wash them out’. My opinion has always been that skin colour and complexion is less importa...

StyleMarch 27th 2019

Best lookbook 2019: Drake’s (or, what is heritage...

March 11th 2019

Best lookbook: Drake's Runners-up: Stoffa, Saman Amel   This was our first award on lookbooks, and I think it raised some interesting questions about how brands present themselves in their imagery. Certainly that was what I ended up talking...

Best lookbook 2019: Drake’s (or, what is heritage...

Best lookbook: Drake's Runners-up: Stoffa, Saman Amel   This was our first award on lookbooks, and I think it raised some interesting questions about how brands present themselves in their imagery. Certainly that w...

StyleMarch 11th 2019

Best-dressed man 2019: @Gusvs9 (or, dressing simp...

February 20th 2019

  Best-dressed non-professional 2019: @Gusvs9 Runners-up: @urbancomposition, @flannels_and_tweed   @Gusvs9 doesn’t like people to know who he is. You never see his face on Instagram, and there is no biography. Such an approach...

Best-dressed man 2019: @Gusvs9 (or, dressing simp...

  Best-dressed non-professional 2019: @Gusvs9 Runners-up: @urbancomposition, @flannels_and_tweed   @Gusvs9 doesn’t like people to know who he is. You never see his face on Instagram, and there is no biography...

Style - SuitsFebruary 20th 2019

Strong colour in accessories

February 1st 2019

The tangerine orange looks nice against the brown tweed, doesn’t it? This combination, worn up to see Joshua Ellis recently, spurred a few thoughts on colour. Here they are. First, I don’t wear many strong colours just because I find tha...

Strong colour in accessories

The tangerine orange looks nice against the brown tweed, doesn’t it? This combination, worn up to see Joshua Ellis recently, spurred a few thoughts on colour. Here they are. First, I don’t wear many strong colours j...

Coats - Hanks and scarvesFebruary 1st 2019

How to layer knitwear

January 4th 2019

Layering knitwear can be both stylish and practical. Practical, because it gives particular warmth on a cold day - more, usually, than a shirt. And stylish because it looks so relaxed and casual, yet unusual.

How to layer knitwear

Layering knitwear can be both stylish and practical. Practical, because it gives particular warmth on a cold day - more, usually, than a shirt. And stylish because it looks so relaxed and casual, yet unusual.

Knitwear - StyleJanuary 4th 2019

Olive-green corduroy suit – from Ettore de ...

December 28th 2018

You know when you think you’re not part of a trend, and then see everyone wearing the same thing? As a clothing snob that likes to think he’s different to everyone else, it’s very annoying. I had admired Michael Hill’s green-...

Olive-green corduroy suit – from Ettore de ...

You know when you think you’re not part of a trend, and then see everyone wearing the same thing? As a clothing snob that likes to think he’s different to everyone else, it’s very annoying. I had admired Michael H...

Bags - ClothDecember 28th 2018

The rules and how to break them 9: Tan shoes with...

December 21st 2018

  The starting point for any decision about what shoes to wear with an outfit, is that they should be darker than the trousers. So with a charcoal trouser, a black shoe or very dark brown. With a mid-grey trouser, dark or mid-brown (below). ...

The rules and how to break them 9: Tan shoes with...

  The starting point for any decision about what shoes to wear with an outfit, is that they should be darker than the trousers. So with a charcoal trouser, a black shoe or very dark brown. With a mid-grey trouser, d...

Shoes - StyleDecember 21st 2018

Amended Friday Polos in stock – and availab...

December 14th 2018

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: navy, green, grey and white. Yo...

Amended Friday Polos in stock – and availab...

Thank you for waiting so patiently - particularly those on the waiting list, who were alerted to the Friday Polo's availability a couple of days ago. The Friday Polo is now back in stock, in its original four colours: n...

Denim - ShirtsDecember 14th 2018

How I dress now: The jacket/trousers uniform

November 21st 2018

Eight months ago I quit my day job as a financial journalist in order to dedicate myself to Permanent Style. (Many heartfelt thanks for all the messages I’ve received since then.) This prompted an interesting question from readers: How would I...

How I dress now: The jacket/trousers uniform

Eight months ago I quit my day job as a financial journalist in order to dedicate myself to Permanent Style. (Many heartfelt thanks for all the messages I’ve received since then.) This prompted an interesting question...

StyleNovember 21st 2018

White tie and blue shirt: Sunny formal in Sartori...

November 7th 2018

Wearing a white tie with a blue shirt is something that makes perfect sense in Naples. To a certain extent, wearing sugary-pink jackets and lapis-blue tailoring makes sense too. It's just sunny so much of the time, even in winter - and that sun is s...

White tie and blue shirt: Sunny formal in Sartori...

Wearing a white tie with a blue shirt is something that makes perfect sense in Naples. To a certain extent, wearing sugary-pink jackets and lapis-blue tailoring makes sense too. It's just sunny so much of the time, even...

Style - SuitsNovember 7th 2018

Video: The New York Symposium – Dressing up...

November 2nd 2018

'Dressing up in a Dress-Down World' felt like a very timely subject for this Symposium, our first in New York. And particularly relevant in the US, perhaps, where there has always been a cultural aversion to dressing too smartly - in the so-called '...

Video: The New York Symposium – Dressing up...

'Dressing up in a Dress-Down World' felt like a very timely subject for this Symposium, our first in New York. And particularly relevant in the US, perhaps, where there has always been a cultural aversion to dressing to...

Style - VideoNovember 2nd 2018

Introducing: The PS Bridge Coat

October 31st 2018

* For updates and stock please see the shop page*   Of all the things I’ve developed or helped develop over the past few years, the PS Trench Coat was one of the most satisfying. That was partly because it seemed to fill a particular ...

Introducing: The PS Bridge Coat

* For updates and stock please see the shop page*   Of all the things I’ve developed or helped develop over the past few years, the PS Trench Coat was one of the most satisfying. That was partly because it seemed...

Coats - KnitwearOctober 31st 2018

Ferdinando Caraceni herringbone suit: Style break...

October 26th 2018

Following on from French bespoke style with Camps de Luca, we now arrive in Milan with Ferdinando Caraceni. Milanese tailoring has quite a distinct style, with light structure overall but a strong shoulder. So while tailors from Milan will talk about...

Ferdinando Caraceni herringbone suit: Style break...

Following on from French bespoke style with Camps de Luca, we now arrive in Milan with Ferdinando Caraceni. Milanese tailoring has quite a distinct style, with light structure overall but a strong shoulder. So while tail...

Jackets - StyleOctober 26th 2018

The New York Symposium: Speakers and audience

October 25th 2018

The first Symposium we've held in New York was a great success last week - thank you to all of the 200+ people that came. The discussion was free-flowing and even funny in places, as we discussed dressing up and dressing down, for others and for our...

The New York Symposium: Speakers and audience

The first Symposium we've held in New York was a great success last week - thank you to all of the 200+ people that came. The discussion was free-flowing and even funny in places, as we discussed dressing up and dressin...

StyleOctober 25th 2018

Charcoal donegal-tweed jacket – from Steven...

October 8th 2018

Charcoal is a surprisingly useful colour in an odd jacket. Great with muted tones of tan, green or brown, it's also dark enough to go with lighter grey flannels. And charcoal is my favourite colour to wear with cream trousers. It tends to tone down ...

Charcoal donegal-tweed jacket – from Steven...

Charcoal is a surprisingly useful colour in an odd jacket. Great with muted tones of tan, green or brown, it's also dark enough to go with lighter grey flannels. And charcoal is my favourite colour to wear with cream tr...

Jackets - StyleOctober 8th 2018

Jacket and jeans: vintage cashmere from Eduardo d...

September 26th 2018

One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers. I’ve talked about this in the past, but in summary I find that for a jacket to work with jeans it need...

Jacket and jeans: vintage cashmere from Eduardo d...

One of the most useful things in this day and age is a jacket that can be worn equally well with jeans and with formal, tailored trousers.   I’ve talked about this in the past, but in summary I find that for a jacket...

Denim - StyleSeptember 26th 2018

Should your belt match your shoes? (Or bag)

September 21st 2018

This question might seem like an easy one, but I do get a lot of comments and emails about it, so I thought I’d lay it out in a post. No, in short, a leather belt and leather shoes do not have to match. But they should be closely related. So a...

Should your belt match your shoes? (Or bag)

This question might seem like an easy one, but I do get a lot of comments and emails about it, so I thought I’d lay it out in a post. No, in short, a leather belt and leather shoes do not have to match. But they shoul...

Bags - Belts and walletsSeptember 21st 2018