A casual capsule: The Valstarino jacket three ways

December 21st 2017

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; suede suggests a more dressy look...

A casual capsule: The Valstarino jacket three ways

The blouson in general, but particularly in brown and especially in brown suede, has to be one of the most versatile pieces in a man's wardrobe. The shape is short and neat enough to work well with smarter clothing; su...

Casual jackets - Casual wearDecember 21st 2017

Am I effeminate? Am I vain? Reader questions on sty...

December 13th 2017

It’s taken a while to get to these remaining questions from our ‘You are the interviewer’ post (thanks again for those - some great questions in there). Hopefully I’ll be able to get through them all over the Christmas break....

Am I effeminate? Am I vain? Reader questions on sty...

It’s taken a while to get to these remaining questions from our ‘You are the interviewer’ post (thanks again for those - some great questions in there). Hopefully I’ll be able to get through them all over the Ch...

StyleDecember 13th 2017

Field jacket, rollneck and flannels

December 11th 2017

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be afraid of taking inspiration ...

Field jacket, rollneck and flannels

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Boot - Casual jacketsDecember 11th 2017

High/low dressing

December 6th 2017

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clothing, on the other hand, is v...

High/low dressing

The biggest potential pitfall with tailored dressing is looking fussy. Fussy is not sexy; it is not attractive. It is closely related to appearing ‘affected’ or ‘mannered’. Looking relaxed in clothing, on the ot...

Casual wear - HatsDecember 6th 2017

The Drake’s x Permanent Style outfit

November 20th 2017

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craft and style, deep tradition and ...

The Drake’s x Permanent Style outfit

Drake's was one of the first menswear brands that really inspired me, back in the days when I'd sit in Michael Drake's study going through old decorative art books, dissecting patterns. Drake's managed to combine craf...

Jackets - ShirtsNovember 20th 2017

How to wear trainers: Part 3. Style

October 13th 2017

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on those being discussed. So in ...

How to wear trainers: Part 3. Style

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus o...

Casual wear - DenimOctober 13th 2017

Italian aristocracy: Black and white

August 30th 2017

Last summer, a reader responded to a post by reminding me that in Slim Aarons's photography of Italian aristocracy, most wore cream or tobacco-linen suits, a white shirt, white hank and black knitted-silk tie. The post had been on 'Dressing pale c...

Italian aristocracy: Black and white

Last summer, a reader responded to a post by reminding me that in Slim Aarons's photography of Italian aristocracy, most wore cream or tobacco-linen suits, a white shirt, white hank and black knitted-silk tie.  The  ...

StyleAugust 30th 2017

How to dress for very hot weather

August 16th 2017

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Puglia at the end of that mo...

How to dress for very hot weather

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. And Puglia at ...

Jackets - LoaferAugust 16th 2017

Sage green and tobacco brown – earthy summer

August 11th 2017

Finding new colour combinations I like makes me disproportionately happy. I know this doesn’t apply to every menswear enthusiast, but for me the interrelationship of colours is one of the most enjoyable and creative aspects of dress. Particula...

Sage green and tobacco brown – earthy summer

Finding new colour combinations I like makes me disproportionately happy. I know this doesn’t apply to every menswear enthusiast, but for me the interrelationship of colours is one of the most enjoyable and creative a...

Casual jackets - Casual wearAugust 11th 2017

The ‘Style Guide’ dinner: What is the e...

July 26th 2017

Last month, we organised a dinner at the beautiful Beaumont Hotel to celebrate The Style Guide - the book published earlier this year by myself and photographer Jamie Ferguson. There had been official launch events, and signings, at Fenwick's of Bo...

The ‘Style Guide’ dinner: What is the e...

Last month, we organised a dinner at the beautiful Beaumont Hotel to celebrate The Style Guide - the book published earlier this year by myself and photographer Jamie Ferguson.  There had been official launch events, ...

StyleJuly 26th 2017

What I pack when I travel

July 19th 2017

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of course, any travelling wardro...

What I pack when I travel

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

Accessories - BagsJuly 19th 2017

Pale summer colours (in vintage linen)

July 17th 2017

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting point is the jacket, made for m...

Pale summer colours (in vintage linen)

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture.  The startin...

Accessories - HatsJuly 17th 2017

Wearing black (in a sports jacket)

June 26th 2017

I recently remembered these shots we took last year in Japan - it was September, but Tokyo was hot and humid, as Europe has been in recent weeks. Although wool, the checked jacket is 9 ounces and half lined, wearing pretty cool. It was a useful piec...

Wearing black (in a sports jacket)

I recently remembered these shots we took last year in Japan - it was September, but Tokyo was hot and humid, as Europe has been in recent weeks. Although wool, the checked jacket is 9 ounces and half lined, wearing pre...

Jackets - StyleJune 26th 2017

The Style Guide: accessories style, as more stockis...

June 12th 2017

This is an update on availability of our book The Style Guide - with the sweet sweetener of an extract from the Accessories chapter. So far, The Style Guide has sold just over 1000 copies, out of a total run of 2000. So they're going pretty fast - ...

The Style Guide: accessories style, as more stockis...

This is an update on availability of our book The Style Guide - with the sweet sweetener of an extract from the Accessories chapter.  So far, The Style Guide has sold just over 1000 copies, out of a total run of 2000....

StyleJune 12th 2017

The perfect wedding suit

May 22nd 2017

It is the time of year for wedding preparations, so I thought I'd take the opportunity to share images of my friend Oliver's wedding last year. He is wearing probably my favourite groomsman's outfit. First, the colour. Pale grey is suitably serious ...

The perfect wedding suit

It is the time of year for wedding preparations, so I thought I'd take the opportunity to share images of my friend Oliver's wedding last year. He is wearing probably my favourite groomsman's outfit. First, the colour. ...

Style - TailoringMay 22nd 2017

Summer colours: Tobacco and tan

May 12th 2017

Shades of tobacco and tan are one of the loveliest things to wear in the Summer. As the weather warms up, I've put together three outfits here - all somewhere in the 5 to 7 formality range - that illustrate this. They are displayed on my wonderf...

Summer colours: Tobacco and tan

  Shades of tobacco and tan are one of the loveliest things to wear in the Summer.  As the weather warms up, I've put together three outfits here - all somewhere in the 5 to 7 formality range - that illustrate this....

Casual jackets - Casual wearMay 12th 2017

Seven levels of formality

May 4th 2017

Understanding formality is a cornerstone of dressing well. Only when you understand that flannel is more casual than worsted, and a derby more casual than an oxford, can you begin to understand the impression clothes create - and how to put appropr...

Seven levels of formality

Understanding formality is a cornerstone of dressing well.  Only when you understand that flannel is more casual than worsted, and a derby more casual than an oxford, can you begin to understand the impression clothes ...

StyleMay 4th 2017

Style Guide – the partners shoot

April 24th 2017

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so far. One is that we proudly d...

Style Guide – the partners shoot

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all.  There are a few things I realise I haven't emphasised s...

Accessories - Casual wearApril 24th 2017

How to buy ‘The Style Guide’

April 10th 2017

Our new book, The Style Guide is available to buy online through Permanent Style and in 35 specialist menswear stores around the world. Copies will be arriving in the stores listed below on Thursday this week. Please do visit and pick up a copy if ...

How to buy ‘The Style Guide’

Our new book, The Style Guide is available to buy online through Permanent Style and in 35 specialist menswear stores around the world.  Copies will be arriving in the stores listed below on Thursday this week. Please ...

StyleApril 10th 2017

‘The Style Guide’: Wearing texture in a...

April 3rd 2017

Update on the launch of 'The Style Guide': The Style Guide, the new book by myself and photographer Jamie Ferguson, will launch next Thursday at Fenwick of Bond Street, from 6:30pm. If you would like to come, please RSVP to BondStreetRSVP@Fenwick.co...

‘The Style Guide’: Wearing texture in a...

Update on the launch of 'The Style Guide': The Style Guide, the new book by myself and photographer Jamie Ferguson, will launch next Thursday at Fenwick of Bond Street, from 6:30pm. If you would like to come, please RS...

StyleApril 3rd 2017

‘The Style Guide’ to launch at Fenwick ...

March 23rd 2017

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London. The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'. It is constructed as a series...

‘The Style Guide’ to launch at Fenwick ...

On Thursday April 6th, we will be launching our latest book at Fenwick of Bond Street department store in London.  The book, put together over the past six months, is called 'Permanent Style presents: The Style Guide'...

StyleMarch 23rd 2017

Brown in town: Donegal-tweed suit, Dalcuore

January 16th 2017

The outfit I wore to present our Retailers Symposium last week was a donegal suit made by Dalcuore. I've liked the idea of a tweed suit for while - taking something so rural (as my mother would say, so 'Farmer Giles') and subverting its connotations...

Brown in town: Donegal-tweed suit, Dalcuore

The outfit I wore to present our Retailers Symposium last week was a donegal suit made by Dalcuore. I've liked the idea of a tweed suit for while - taking something so rural (as my mother would say, so 'Farmer Giles') a...

StyleJanuary 16th 2017

The sweater over the shoulders

January 4th 2017

We took this picture of Patrick Johnson, founder of P Johnson, last month. It occurred to me at the time how hard it is to wear a sweater over the shoulders, as Patrick does. It's something I rarely do, and it's probably worth unpacking why. ~ As wi...

The sweater over the shoulders

We took this picture of Patrick Johnson, founder of P Johnson, last month. It occurred to me at the time how hard it is to wear a sweater over the shoulders, as Patrick does. It's something I rarely do, and it's probabl...

Casual wear - KnitwearJanuary 4th 2017

Staples for a hot climate – Reader question

December 28th 2016

Dear Simon, I recently read your 2014 article, ' The staples of a good wardrobe' and was wondering how you would modify it for warmer climes like Hong Kong and Singapore? Grey flannel isn’t a great option for most of the year here, cashmere i...

Staples for a hot climate – Reader question

Dear Simon,  I recently read your 2014 article, ' The staples of a good wardrobe' and was wondering how you would modify it for warmer climes like Hong Kong and Singapore? Grey flannel isn’t a great option for most...

Style - TailoringDecember 28th 2016

Double-breasted flannel suit – with pink and ...

December 26th 2016

I know I've written about green and pink a few times before. I could find one old post with a little flower illustration, but there must be more. Perhaps it's the fog of Christmas food and wine clouding my mind. In any case, it bears repeating that...

Double-breasted flannel suit – with pink and ...

I know I've written about green and pink a few times before. I could find one old post with a little flower illustration, but there must be more. Perhaps it's the fog of Christmas food and wine clouding my mind.  In an...

Accessories - HandkerchiefsDecember 26th 2016