I was recently invited to try to the made-to-measure shirts of Ign. Joseph, a shirt brand founded by the eponymous Ignatius Joseph in 1997. Mr Joseph lives in Dusseldorf, Germany and the brand is better known in central Europe – where he is rather renowned for his eclectic dress sense and red socks.

But the brand is now stocked in several London establishments (see list at the bottom of this article). Made-to-measure costs between €220 and €240, depending on fabric, and ready-to-wear between €189 and €210.

I sent the factory (in Castellamontre, Italy) a sample shirt that fitted pretty well – one made by Edward Tam in Hong Kong – and they copied the fit. You can also be measured in one of the UK outlets.

A few weeks later I received the shirt, an Egyptian cotton in pale pink. And I have to say the feel of the material was impressive. I am a beginner when it comes to shirt cottons, but it felt smoother and softer than, say, Ralph Lauren Purple Label and on a par with Turnbull & Asser’s Sea Island-quality cotton.

The collar is a hallmark of Ign. Joseph, all handmade and unfused. It was impressively soft and comfortable, yet retained its stiffness along the front edge. The fit was perhaps a little bigger than I had anticipated, but it has yet to be washed so that may change.

The tails were longer than those of most brands, though still a little shorter than what I prefer. And the waist could have done with taking in an inch or so. But then this is made-to-measure rather than bespoke. The fit was still better than any ready-to-wear shirt I have.

The buttons were nice, chunky mother-of-pearl. Once you have shirts with real mother-of-pear it’s pretty easy to spot imitations. There is far more depth and brightness to the colour.

Quality manufacturing, or rather the industry’s lack of it, is rather a bugbear of Ignatius’s. Indeed his press release begins: “After years in which the luxury conglomerates have bought and consolidated traditional names, everything from watches to cashmere stockings would appear to be made in the same factory but, in the manner of the old vertically integrated US carmakers, just stamped with a different label to capture naive clientele.”

The shirts are expensive but the quality is impressive. The designs also venture into the outlandish, which will suit some tastes. A strong impression, overall.

VINCCI LTD, 60 Jermyn Street
RICHARD GELDING, 27 North Audley Street
IVOR SATORIA, Allitsen Road
CATER CLOTHING COMPANY, 43 Howard street, Belfast
UK representation: George Remmler, Fashion Innovations Ltd
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