The perfect pants: Stocking up on Zimmerli

June 27th 2012

Normal 0 false false false EN-US JA X-NONE Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Briefs, Sunspel and Hanro, and tes...

The perfect pants: Stocking up on Zimmerli

Normal 0 false false false EN-US JA X-NONE   Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Bri...

June 27th 2012

Sunspel: The underwear project

October 21st 2011

The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs are £25. The same model...

Sunspel: The underwear project

The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs...

Socks and underwearOctober 21st 2011

The White Briefs: The underwear project

September 2nd 2011

A few weeks ago I began a project to search out the best underwear made anywhere in the world. Obviously, given the focus of Permanent Style, the focus would be on both quality, including materials and construction, and style. The first is fairly obj...

The White Briefs: The underwear project

A few weeks ago I began a project to search out the best underwear made anywhere in the world. Obviously, given the focus of Permanent Style, the focus would be on both quality, including materials and construction, and ...

Socks and underwearSeptember 2nd 2011