My new favourite underwear: Hamilton & Hare ly...

April 15th 2019

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much just Zimmerli underwear...

My new favourite underwear: Hamilton & Hare ly...

Long-time readers may remember The Underwear Project in 2011, which involved trying every major producer of luxury men’s underwear to see which I preferred. Zimmerli won that competition, and I’ve worn pretty much j...

Socks and underwear - April 15th 2019

The Finest Menswear in the World

July 17th 2015

Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in the Permanent Style shop &...

The Finest Menswear in the World

   Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in t...

July 17th 2015

The perfect pants: Stocking up on Zimmerli

June 27th 2012

Normal 0 false false false EN-US JA X-NONE Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Briefs, Sunspel and Hanro, and tes...

The perfect pants: Stocking up on Zimmerli

Normal 0 false false false EN-US JA X-NONE   Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Bri...

June 27th 2012

Zimmerli: The Underwear Project

December 19th 2011

Of all the factories I have visited for the current book, the contrast between product and production was greatest at Zimmerli. The production facility is a small, two-storey building in Coldrerio, a Swiss town just across the border from Como. Walki...

Zimmerli: The Underwear Project

Of all the factories I have visited for the current book, the contrast between product and production was greatest at Zimmerli. The production facility is a small, two-storey building in Coldrerio, a Swiss town just acro...

Socks and underwearDecember 19th 2011

Postcard from Switzerland

December 1st 2011

In Coldrerio and Mendrisio, Switzerland, today to visit Zimmerli underwear. That’s the cloth being cut in Mendrisio. Zimmerli will be included in The Finest Menswear in the World as the producer of the best underwear. More photos on www.a...

Postcard from Switzerland

In Coldrerio and Mendrisio, Switzerland, today to visit Zimmerli underwear. That’s the cloth being cut in Mendrisio. Zimmerli will be included in The Finest Menswear in the World as the producer of the best underwe...

Factory visits - Socks and underwearDecember 1st 2011

Sunspel: The underwear project

October 21st 2011

The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs are £25. The same model...

Sunspel: The underwear project

The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs...

Socks and underwearOctober 21st 2011