Stefan Brandt: Superlative jersey but not my style
A friend recently put me in touch with the German brand Stefan Brandt, which makes clothes out of an exclusive, extra-fine cotton jersey, as well as supplying it to fashion brands. The founder, Stefan, is obsessive when it comes to quality. He set u...
Stefan Brandt: Superlative jersey but not my style
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Thanks, no no plans, cotton jersey was the focus as that seemed to be the main point of innovation and uniqueness...
My new favourite underwear: Hamilton & Hare ...
*My experience of this underwear in the months since has not been as good, and I would therefore not recommend it as highly. I experienced quality issues with both the waistband and the material* Long-time readers may remember The Underwear Project ...
My new favourite underwear: Hamilton & Hare ...
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Take a look at Randies. They are a relatively new company but I find the quality excellent - great fit and their ‘nut sack’ is a clever invention that supports and gives easy access....
The Finest Menswear in the World
Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in the Permanent Style shop &...
The Finest Menswear in the World
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Thank you, Simon. Yes, I think makers, especially with own brand, like Zilli and Seraphin schould be in prioritet position. That's why I would add Hettabretz to your selection. I read what Hattabretz small maker with own...
The perfect pants: Stocking up on Zimmerli
Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Briefs, Sunspel and Hanro, and tested out their product (wearing and washing ...
The perfect pants: Stocking up on Zimmerli
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Very good quality, just a lot of money...
Zimmerli: The Underwear Project
Of all the factories I have visited for the current book, the contrast between product and production was greatest at Zimmerli. The production facility is a small, two-storey building in Coldrerio, a Swiss town just across the border from Como. Walki...
Zimmerli: The Underwear Project
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Really? I get a lot of options. Perhaps try again and let me know? I don't wear boxer shorts, so not Brycelands. I wear Sunspel but would wear Zimmerli if I could afford it...
Postcard from Switzerland
In Coldrerio and Mendrisio, Switzerland, today to visit Zimmerli underwear. That’s the cloth being cut in Mendrisio. Zimmerli will be included in The Finest Menswear in the World as the producer of the best underwear. More photos on www.a...
Postcard from Switzerland
In Coldrerio and Mendrisio, Switzerland, today to visit Zimmerli underwear. That’s the cloth being cut in Mendrisio. Zimmerli will be included in The Finest Menswear in the World as the producer of the best underwear. ...
Sunspel: The underwear project
The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs are £25. The same model...
Sunspel: The underwear project
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From the perspective of the potential impact on tailoring, what your preferred underwear styling, ie boxer, brief, boxer brief?...

























