My new favourite underwear: Hamilton & Hare ...

April 15th 2019

*My experience of this underwear in the months since has not been as good, and I would therefore not recommend it as highly. I experienced quality issues with both the waistband and the material* Long-time readers may remember The Underwear Project ...

My new favourite underwear: Hamilton & Hare ...

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No worries Stanley...

Socks and underwear - April 15th 2019

The Finest Menswear in the World

July 17th 2015

Finally, wonderfully, the book on luxury craft I began writing three years ago is coming out: The Finest Menswear in the World. – You can buy your own personalised copy of The Finest Menswear in the World in the Permanent Style shop &...

The Finest Menswear in the World

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Thank you, Simon. Yes, I think makers, especially with own brand, like Zilli and Seraphin schould be in prioritet position. That's why I would add Hettabretz to your selection. I read what Hattabretz small maker with own...

July 17th 2015

The perfect pants: Stocking up on Zimmerli

June 27th 2012

Normal 0 false false false EN-US JA X-NONE Several months ago I undertook a project on Permanent Style to find the best underwear in the world, in terms of both quality and style. I interviewed Zimmerli, The White Briefs, Sunspel and Hanro, and tes...

The perfect pants: Stocking up on Zimmerli

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Thanks Phil. I have one I use for knitwear, hadn't thought of it to avoid pilling on underwear...

June 27th 2012

Zimmerli: The Underwear Project

December 19th 2011

Of all the factories I have visited for the current book, the contrast between product and production was greatest at Zimmerli. The production facility is a small, two-storey building in Coldrerio, a Swiss town just across the border from Como. Walki...

Zimmerli: The Underwear Project

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So far, I have found Bresciani do them, however, they are made on request through the retailer. Maison Cashmere seem to do a 100% cashmere t-shirt https://maisoncashmere.co.uk/mens-cashmere-t-shirt Hanro do a cashmere an...

Socks and underwearDecember 19th 2011

Postcard from Switzerland

December 1st 2011

In Coldrerio and Mendrisio, Switzerland, today to visit Zimmerli underwear. That’s the cloth being cut in Mendrisio. Zimmerli will be included in The Finest Menswear in the World as the producer of the best underwear. More photos on www.a...

Postcard from Switzerland

In Coldrerio and Mendrisio, Switzerland, today to visit Zimmerli underwear. That’s the cloth being cut in Mendrisio. Zimmerli will be included in The Finest Menswear in the World as the producer of the best underwear. ...

Factory visits - Socks and underwearDecember 1st 2011

Sunspel: The underwear project

October 21st 2011

The second brand to be tested as part of The Underwear Project is very British company Sunspel. (Previous post, on The White Briefs, can be seen here.) Sunspel is the cheapest of the brands on offer. Their regular briefs are £25. The same model...

Sunspel: The underwear project

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From the perspective of the potential impact on tailoring, what your preferred underwear styling, ie boxer, brief, boxer brief?...

Socks and underwearOctober 21st 2011