The photography, most archive but current as well, is extensive. There is unlikely ever to be as complete a tribute to the customers that have formed the history of the tailoring house.
This is wonderful to be able to browse through; it feels like a widescreen tour of A&S tradition, such is the scale of reproduction. And the pages of cloth photography – three double spreads between each chapter – are even more generous.
Its own description is accurate in that regard: “an exuberantly overstuffed visual and historical companion to the in-shop bespoke experience”, “a rich, almost tactile immersion”.
As an A&S customer, having the book around and flicking through it makes me feel intensely proud to be part of that history. So in that aim it gloriously succeeds.
A Style is Born runs to almost 300 pages, is curated by Vanity Fair editors Graydon Carter and Cullen Murphy, and features photography by Jonathan Becker and Christopher Simon Sykes, as well as eight original watercolor paintings by illustrator Paul Cox. It is released on October 27 and will cost £50.