Video: The New York Symposium – Dressing up a...

November 2nd 2018

'Dressing up in a Dress-Down World' felt like a very timely subject for this Symposium, our first in New York. And particularly relevant in the US, perhaps, where there has always been a cultural aversion to dressing to...

Video: The New York Symposium – Dressing up a...

'Dressing up in a Dress-Down World' felt like a very timely subject for this Symposium, our first in New York. And particularly relevant in the US, perhaps, where there has always been a cultural aversion to dressing to...

StyleNovember 2nd 2018

Introducing: The PS Bridge Coat

October 31st 2018

* Update 5: The small pre-Christmas run has been assigned to the first readers on the waiting list. The next stock will now hopefully be ready (in a larger volume) in January. Again, this will go first to the waiting li...

Introducing: The PS Bridge Coat

* Update 5: The small pre-Christmas run has been assigned to the first readers on the waiting list. The next stock will now hopefully be ready (in a larger volume) in January. Again, this will go first to the waiting li...

Boot - KnitwearOctober 31st 2018

The New York Symposium: Speakers and audience

October 25th 2018

The first Symposium we've held in New York was a great success last week - thank you to all of the 200+ people that came. The discussion was free-flowing and even funny in places, as we discussed dressing up and dressin...

The New York Symposium: Speakers and audience

The first Symposium we've held in New York was a great success last week - thank you to all of the 200+ people that came. The discussion was free-flowing and even funny in places, as we discussed dressing up and dressin...

Style - TailoringOctober 25th 2018

John Demsey hosts Budd and Anderson & Sheppard

October 24th 2018

Coverage of our events last week in New York is going to work in reverse. First, here, is the party after the Symposium - which Anderson & Sheppard customer John Demsey (Executive Group President, Estée Laude...

John Demsey hosts Budd and Anderson & Sheppard

Coverage of our events last week in New York is going to work in reverse. First, here, is the party after the Symposium - which Anderson & Sheppard customer John Demsey (Executive Group President, Estée Laude...

Black tieOctober 24th 2018

Huntsman tweed jacket: Style breakdown

July 27th 2018

When people talk about an English military cut – the kind of thing that will make you feel like a soldier, stand up straight and give you an air of authority – this is what they mean. Although other Savile Ro...

Huntsman tweed jacket: Style breakdown

When people talk about an English military cut – the kind of thing that will make you feel like a soldier, stand up straight and give you an air of authority – this is what they mean. Although other Savile Ro...

Finding a tailor - JacketsJuly 27th 2018

Anderson & Sheppard two-button jacket: Style B...

June 25th 2018

This is the third in our Finest Tailors series breaking down the styles of the world’s finest tailors. Following on from Richard Anderson and Henry Poole, we now turn to Anderson & Sheppard. Now, Anderson &...

Anderson & Sheppard two-button jacket: Style B...

This is the third in our Finest Tailors series breaking down the styles of the world’s finest tailors. Following on from Richard Anderson and Henry Poole, we now turn to Anderson & Sheppard. Now, Anderson &...

Jackets - TailorsJune 25th 2018

Indigo, navy and natural: A summer combination

June 11th 2018

I've always liked indigo in tailoring, and find navy a good partner for it. The deep indigo of this linen shirt from D'Avino, for example, is significantly quietened by the navy blazer over the top, and makes that top h...

Indigo, navy and natural: A summer combination

I've always liked indigo in tailoring, and find navy a good partner for it. The deep indigo of this linen shirt from D'Avino, for example, is significantly quietened by the navy blazer over the top, and makes that top h...

Accessories - GlassesJune 11th 2018

Vintage gold cuff

May 11th 2018

My view on jewellery has always been that it should be something special, certainly emotionally and probably financially too. Men wear so little of it, and it is such a statement to do so, that it should be precious. No...

Vintage gold cuff

My view on jewellery has always been that it should be something special, certainly emotionally and probably financially too. Men wear so little of it, and it is such a statement to do so, that it should be precious. No...

AccessoriesMay 11th 2018

Travel jacket, knitwear and serge trousers

May 4th 2018

Last Friday was annoyingly cold, and damp. Combinations of subdued, rich colours always give me the most pleasure - but it felt particularly appropriate on a day like this. The textures of the three pieces also went w...

Travel jacket, knitwear and serge trousers

Last Friday was annoyingly cold, and damp. Combinations of subdued, rich colours always give me the most pleasure - but it felt particularly appropriate on a day like this. The textures of the three pieces also went w...

Casual jackets - Casual wearMay 4th 2018

The roll neck

February 16th 2018

The Spring/Summer collections may be arriving, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with roll necks. The wonderful thing about a roll neck is that it is both ver...

The roll neck

The Spring/Summer collections may be arriving, but it’s 2 degrees outside in London, and I’m continuing a season-long love affair with roll necks. The wonderful thing about a roll neck is that it is both ver...

KnitwearFebruary 16th 2018

Best Customer Service 2017: No Man Walks Alone (or,...

January 24th 2018

Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards ...

Best Customer Service 2017: No Man Walks Alone (or,...

Best Customer Service of the Year: No Man Walks Alone Runners up: The Anderson & Sheppard Haberdashery, Skoaktiebolaget Although there were many categories we could have selected for our Permanent Style awards ...

January 24th 2018

Field jacket, rollneck and flannels

December 11th 2017

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Field jacket, rollneck and flannels

A few readers last week asked about this outfit I included in our 'High/low dressing' post. It's a combination I love, and shamelessly copied from an Italian gentleman I saw in Milan a few years ago. Men should never be...

Boot - Casual jacketsDecember 11th 2017

Christmas gift list 2017

November 29th 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent ...

Christmas gift list 2017

I finally got around to putting together a Christmas gift guide for this year, which I know many readers have asked about (and like forwarding directly to their wives). I have deliberately not included either Permanent ...

Accessories - Belts and walletsNovember 29th 2017

How to wear trainers: Part 3. Style

October 13th 2017

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on...

How to wear trainers: Part 3. Style

This post is an illustrated explanation of how I wear trainers, or sneakers. As with similar exercises on the blog, I have attempted to be as structured as possible, keeping some parameters constant in order to focus on...

Casual wear - DenimOctober 13th 2017

Our Autumn knitwear Top 10

October 11th 2017

The survey we did of Spring/Summer pieces in the shops was very popular back in June. This Autumn/Winter, therefore, we thought we’d do two separate ones - the first (today) on winter knitwear, and the second on c...

Our Autumn knitwear Top 10

The survey we did of Spring/Summer pieces in the shops was very popular back in June. This Autumn/Winter, therefore, we thought we’d do two separate ones - the first (today) on winter knitwear, and the second on c...

Casual wear - KnitwearOctober 11th 2017

Bespoke commissions – What I should and shoul...

September 20th 2017

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming week...

Bespoke commissions – What I should and shoul...

Thank you everyone that responded to my ‘You are the interviewer’ post a couple of weeks ago. The number of variety of questions was staggering, and I will try to answer as many as I can over the coming week...

Black tie - JacketsSeptember 20th 2017

Introducing: The Permanent Style trench coat

September 13th 2017

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

Introducing: The Permanent Style trench coat

*Check the Shop page for stock levels* Our first collaboration this Autumn/Winter is, for me, the perfect trench coat - a limited edition of a Ventile coat being made with Private White VC. Visitors to the pop-up shop,...

Overcoats - TailoringSeptember 13th 2017

Italian aristocracy: Black and white

August 30th 2017

Last summer, a reader responded to a post by reminding me that in Slim Aarons's photography of Italian aristocracy, most wore cream or tobacco-linen suits, a white shirt, white hank and black knitted-silk tie. The pos...

Italian aristocracy: Black and white

Last summer, a reader responded to a post by reminding me that in Slim Aarons's photography of Italian aristocracy, most wore cream or tobacco-linen suits, a white shirt, white hank and black knitted-silk tie. The pos...

StyleAugust 30th 2017

How to dress for very hot weather

August 16th 2017

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. An...

How to dress for very hot weather

As mentioned on my ‘What I pack’ post, I’ve been travelling a lot in high heat recently. There was Pitti in Florence, where the temperature topped out at 37 degrees. Naples in July was very similar. An...

Jackets - LoaferAugust 16th 2017

What I pack when I travel

July 19th 2017

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

What I pack when I travel

As I return from two summer trips - one for a week in Florence, the other a week in Naples - it seems a fitting time to run through what I pack for trips such as these. I know readers have asked about it in the past. Of...

Accessories - BagsJuly 19th 2017

Pale summer colours (in vintage linen)

July 17th 2017

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting p...

Pale summer colours (in vintage linen)

This is a nice exercise in combining summery, pale colours. The challenge is being light and pale overall, while retaining enough contrast between shirt, jacket and trousers - both in colour and texture. The starting p...

Accessories - HatsJuly 17th 2017

Style Guide – the partners shoot

April 24th 2017

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

Style Guide – the partners shoot

The Style Guide has been wonderfully received so far - at the launch events in London and New York, but also online and through personal messages. Thank you all. There are a few things I realise I haven't emphasised so...

Accessories - Casual wearApril 24th 2017

482,000 and counting

February 3rd 2017

Permanent Style has never been about the numbers. It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing. But it's always nice to see that...

482,000 and counting

Permanent Style has never been about the numbers. It is about a highly engaged, (scarily) loyal, knowledgeable group of readers that want to dress well and understand quality clothing. But it's always nice to see that...

Casual wearFebruary 3rd 2017

Retailers Symposium: The discussion

January 18th 2017

During my lifetime, there has been a steep fall in the quality and range of menswear retail around the world. Designer brands have expanded aggressively; independent multi-brand shops have closed; and department stores ...

Retailers Symposium: The discussion

During my lifetime, there has been a steep fall in the quality and range of menswear retail around the world. Designer brands have expanded aggressively; independent multi-brand shops have closed; and department stores ...

January 18th 2017

Double-breasted flannel suit – with pink and ...

December 26th 2016

I know I've written about green and pink a few times before. I could find one old post with a little flower illustration, but there must be more. Perhaps it's the fog of Christmas food and wine clouding my mind. In any...

Double-breasted flannel suit – with pink and ...

I know I've written about green and pink a few times before. I could find one old post with a little flower illustration, but there must be more. Perhaps it's the fog of Christmas food and wine clouding my mind. In any...

Accessories - HandkerchiefsDecember 26th 2016