The Louis Vuitton press day last week had much to recommend it. I find that fans of classic style often dismiss fashion designers a bit too readily: a handful of them including Marc Jacobs are often worth perusing for their fresh ideas, particularly on items such as overcoats. Tailors aren’t usually the greatest designers, and unless all you want to do is resurrect old classics that everyone has already copied to death, it’s good to have some new ideas.
Pack shoes and washbag around the outside: that was another tip. Helps to spread the weight. And the Vuitton man also recommended packing jackets by pushing the shoulders through and folding lengthways, which many tailors have told me previously. The Vuitton difference was the added step of pulling the sleeves through too, effectively turning the entire jacket inside out with one sleeve inside the other. I shall try that variation when I head to the US later this week.
Anyone interested in the Art of Packing programme can pop into a Vuitton store and get a walkthrough from staff on site. There are also handy little booklets showing different tips for different Vuitton luggage (extracts pictured here). Nothing publicly on the web yet though.