Brand: santa maria novella

In recent weeks there have been several pieces in magazines such as Robb Report UK and the Financial Times's luxury supplement, How To Spend It.  Regular readers will be aware that I write a monthly column for How to S...

   Florence is best known as a tourist destination in the summer – the Uffizi, the Duomo, the Ponte Vecchio – and a menswear hub in January and June, when it plays host to the men’s trade show Pitti Uomo....

   The current state of Florentine perfumer Santa Maria Novella raises interesting questions about quality and product perception. Earlier in the year myself and Luke were given a tour around the brand’s new manufact...

   The history of fragrance is an interesting one. Walking through it, as I did with Floris perfumer Nicola Pozzani recently, shows how subjective many of associations with smell. (You can read the full post about my b...

  If men are scared of colour, pattern and real trousers then they are terrified of perfume.   If they sometimes turn to fashion brands for reassurance in their clothing, they do so constantly with fragrance. It is mu...

This past few weeks on The Rake website I’ve written about my first bespoke fitting at Gaziano & Girling, the sensual pleasures of Santa Maria Novella and the reasons why The Merchant Fox has a unique selling ...