The low double-breasted jacket: Its history and h...

December 10th 2025

By Aleks Cvetkovic The low double-breasted jacket is arguably one of the most romantic expressions of tailoring. There’s something about the proportions, the poise and its cinematic past that combine to make it unique. It’s also a silho...

The low double-breasted jacket: Its history and h...

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Understood. I think you might find this similar in use to a hopsack to be honest, but it would be a touch different...

SuitsDecember 10th 2025

An ode to the Armani jacket

September 12th 2025

By Dr John Potvin - the author of the book Giorgio Armani: Empire of the Senses and curator of the Instagram account @myarmaniarchive. A jacket can be very sensual if it has certain characteristics. Maybe a wider shoulder, a certain length, a fitt...

An ode to the Armani jacket

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Yes, I'd agree JJ. Overall, you may find the style isn't for you, but I don't think trying to force it to be something else will be a good idea...

StyleSeptember 12th 2025

The vibe of the summer: Lucas’s moodboard S/S 2025

May 21st 2025

Lucas is a great ‘moodboarder’, much better than me. Where my outfit choices are often driven by individual pieces - their craft and materials - and working outwards to an outfit, Lucas is often the opposite, starting with style inspirat...

The vibe of the summer: Lucas’s moodboard S/S 2025

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Thanks Liam I am glad you found it useful! Often these things are about hitting the timing right and that will be different for everyone! I'm glad you revisited it!...

StyleMay 21st 2025

What Frasier could teach us about dressing today

December 4th 2024

Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition that no evening feels comple...

What Frasier could teach us about dressing today

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Indeed. great source. Thanks for this lovely article, Simon. Merry Christmas!...

StyleDecember 4th 2024

The case for the ‘stimulating’ shirt

December 2nd 2024

By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently. In my past life at Drake’s, I always favoured slightly eccentric tailoring (cream cord suit anyon...

The case for the ‘stimulating’ shirt

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Hi Lucas, Well worth catching "To the Manor Born", currently being repeated on the Drama Channel in the UK; his suits and shirts matching his wonderful acting.. Seeing him in this and his other TV rolls encouraged me to ...

ShirtsDecember 2nd 2024

Why buy ‘modern’ vintage?

February 25th 2022

Rag Parade in Sheffield sells quite a lot of ‘modern’ vintage clothing (let’s call it 1980 onwards, for the sake of argument) as well as more standard militaria and workwear from earlier decades. I was interested to know what the ...

Why buy ‘modern’ vintage?

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100%....

Coats - JacketsFebruary 25th 2022

How relevant is 80s Armani?

July 2nd 2021

By Tony Sylvester It might seem counterintuitive to be talking about past fads or subcultures on a platform named Permanent Style. But while it is certainly admirable for a man to build a wardrobe around the timeless and perennial, it would be fooli...

How relevant is 80s Armani?

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Pleasure David...

StyleJuly 2nd 2021

Milan: A sartorial city guide

September 16th 2015

Milan is the centre of the men’s fashion industry, yet as far as style is concerned, there are surprisingly few shops worth visiting. Via Montenapoleone, Via Della Spiga and the roads that run between them are all pleasant places to stroll. ...

Milan: A sartorial city guide

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There are not very many bespoke tailors left in Milan. In addition to Musella Dembech, there are A Caraceni, Ferdinando Caraceni's former cutter Margherita Gennaro, and Laura Bachmeier (Sartoria Vestificio). A Caraceni i...

September 16th 2015

Reader question: Suit brands

July 15th 2009

Will, Minnesota: Simon, I wrote to you before on a style matter. As I’ve sought suits and separates lately, I’ve learned that while I thought I was a 40, I am truly around a 38 long – sometimes a 36. In-turn, I’ve learned that...

Reader question: Suit brands

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Dear Simon, Having decided to avoid the Brands and go the bespoke route for a suit for my son’s wedding, research was in order as I had not done this before. I came across your website and together with all the excelle...

Reader questions - SuitsJuly 15th 2009