The low double-breasted jacket: Its history and h...
By Aleks Cvetkovic The low double-breasted jacket is arguably one of the most romantic expressions of tailoring. There’s something about the proportions, the poise and its cinematic past that combine to make it unique. It’s also a silho...
The low double-breasted jacket: Its history and h...
Match in comments:
Understood. I think you might find this similar in use to a hopsack to be honest, but it would be a touch different...
An ode to the Armani jacket
By Dr John Potvin - the author of the book Giorgio Armani: Empire of the Senses and curator of the Instagram account @myarmaniarchive. A jacket can be very sensual if it has certain characteristics. Maybe a wider shoulder, a certain length, a fitt...
An ode to the Armani jacket
Match in comments:
Yes, I'd agree JJ. Overall, you may find the style isn't for you, but I don't think trying to force it to be something else will be a good idea...
The vibe of the summer: Lucas’s moodboard S/S 2025
Lucas is a great ‘moodboarder’, much better than me. Where my outfit choices are often driven by individual pieces - their craft and materials - and working outwards to an outfit, Lucas is often the opposite, starting with style inspirat...
The vibe of the summer: Lucas’s moodboard S/S 2025
Match in comments:
Thanks Liam I am glad you found it useful! Often these things are about hitting the timing right and that will be different for everyone! I'm glad you revisited it!...
What Frasier could teach us about dressing today
Every evening, our family goes to the living room after dinner and watches an episode of a sitcom together. My wife, me, and my two eldest daughters all on the sofa. It’s lovely family time and now such a tradition that no evening feels comple...
What Frasier could teach us about dressing today
Match in comments:
Indeed. great source. Thanks for this lovely article, Simon. Merry Christmas!...
The case for the ‘stimulating’ shirt
By Lucas Nicholson. Whilst nattering away to Simon as I usually do on one of our days working together, I mentioned I had a revelation recently. In my past life at Drake’s, I always favoured slightly eccentric tailoring (cream cord suit anyon...
The case for the ‘stimulating’ shirt
Match in comments:
Hi Lucas, Well worth catching "To the Manor Born", currently being repeated on the Drama Channel in the UK; his suits and shirts matching his wonderful acting.. Seeing him in this and his other TV rolls encouraged me to ...
Why buy ‘modern’ vintage?
Rag Parade in Sheffield sells quite a lot of ‘modern’ vintage clothing (let’s call it 1980 onwards, for the sake of argument) as well as more standard militaria and workwear from earlier decades. I was interested to know what the ...
Why buy ‘modern’ vintage?
Match in comments:
100%....
How relevant is 80s Armani?
By Tony Sylvester It might seem counterintuitive to be talking about past fads or subcultures on a platform named Permanent Style. But while it is certainly admirable for a man to build a wardrobe around the timeless and perennial, it would be fooli...
How relevant is 80s Armani?
Match in comments:
Pleasure David...
Milan: A sartorial city guide
Milan is the centre of the men’s fashion industry, yet as far as style is concerned, there are surprisingly few shops worth visiting. Via Montenapoleone, Via Della Spiga and the roads that run between them are all pleasant places to stroll. ...
Milan: A sartorial city guide
Match in comments:
There are not very many bespoke tailors left in Milan. In addition to Musella Dembech, there are A Caraceni, Ferdinando Caraceni's former cutter Margherita Gennaro, and Laura Bachmeier (Sartoria Vestificio). A Caraceni i...
Reader question: Suit brands
Will, Minnesota: Simon, I wrote to you before on a style matter. As I’ve sought suits and separates lately, I’ve learned that while I thought I was a 40, I am truly around a 38 long – sometimes a 36. In-turn, I’ve learned that...
Reader question: Suit brands
Match in comments:
Dear Simon, Having decided to avoid the Brands and go the bespoke route for a suit for my son’s wedding, research was in order as I had not done this before. I came across your website and together with all the excelle...

























