Swedish craft companies playing the long game: Sv...

November 13th 2023

By Dag Granath Something that’s true for most – if not all – companies covered by Permanent Style is that they aspire to create something that stands the test of time. Two of my favourite Swedish companies outside menswear have th...

Swedish craft companies playing the long game: Sv...

Match in comments:
Most certainly. It is something worth bringing up with them. For good or bad, many international customers find their way to MMF via interior architects which means they rarely connect personally with the company....

ClothNovember 13th 2023